PORTFLIO
Z I H U I Y A N G
2019
P R O D U C T D E S I G N E R
I am a design student come from China, I graduated from Nottingham Trent International College and I am currently in my second year of university at Nottingham Trent University studying Product Design. I consider myself as a person that is dynamic, vibrant, proactive, and helpful, able to work both independently and in groups. I am responsible and accurate in carrying out the tasks entrusted to me, and I learn quickly and with great enthusiasm.
A B O U T M E
I firmly believe that culture is the origin of the design, my design idea is to incorporate the country's culture into my new product because I respect the culture, so while I was learning design, I was also learning the culture of various countries and races and applying them to my products. Design is not only a career choice but also a choice of life. This is my choice and always will be.
C O N T E N T S
01
UBER TOUR GUIDE
02
ORIGAMI
03
LANTERN
04
TRIO
05
POCKET WATCH&CRUTH
06
POCKET ASHTRAY
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN
“Uber Tour Guide” BRAND EXTENSION
01 PRODUCT
DESIGN
INDIVIDUAL
PROJECT
BRAND EXTENSION The Brief - Through focused primary and secondary research to design and develop an innovative, complementary product/products for one of the brands listed below. Consideration of new consumer behaviours, potential markets and brand impact is essential. Mini https://www.mini.co.uk Nest https://nest.com/uk/ Havaianas https://www.havaianas-store.com/en Uber https://www.uber.com/ √
“U” Collection Box - Black Matte Stainless Steel, Length 30cm/Width 20cm/Height 45cm Uber Tour Guide - Black Matte Stainless Steel, Diameter 3.5cm/Height 16cm
DETAILS
QR code / Metal Label
Pull Type
Shut Down
Bearing Silver Stainless Steel
Metal Label
QR code
Button
HD Camera - 360 rotation
EXTENSION AREAUber Tourism -
Recently, more and more people like independent travel, Follow the tour group to travel, the route is fixed and the tourist are not free. I recommend Uber to extend into Tourism Area, I design a fully automatic tour guide machine.
Uber Tour Guide -
People who are independent travel will be unclear about the city route of the tour and will not know the history or culture of the attraction, thus losing the meaning of the tourism. So I design a fully automatic guided tour machine that can make travel routes for tourists, navigate tourists, introduce attractions to tourists, help tourists take photos and 360-degree shoot scenes. Use Scenario - Placed near Beijing's attractions, such as the Forbidden City, Hutong and Bird's Nest Stadium, etc., can also be placed in transportation hubs, such as bus stops and subway stations.
STORYBOARD
1
2
3 Culture Architecture
Arts and Museum
Scan the QR code to collect “Uber Tour Guide”
4
Connect to your phone by scanning the QR code,
Take out the “Uber Tour Guide”
5
Then you can choose the route you like
6
“Turn on the mini “You can CONTROL the position of the Uber Tour Guide, in order to take nice photo.”
Pull up the top of “Uber Tour Guide”, in order to
It will fly in front of you to navigate for you, and its speed
It can help you take the photo, you can control the
expand its wings FLYING WAY
will be synchronized with the speed of your walk.
position of “Uber Tour Guide” by the app
9
8
7
“Shut down the mini wings”
“Scan attractions for an introduction.”
Remove “Uber Tour Guide” into HOLDING WAY
Scan attractions for an introductions/history/culture
HD camera can rotate 360 degrees to capture panoramas
SCENARIO
“Uber Tour Guide” BRAND EXTENSION
The Use Scenario of Uber Tour Gudie. Location - The Forbidden City (Beijing).
“Origami” LIVING WELL IN SMALL SPACES
02 PRODUCT
DESIGN
INDIVIDUAL
PROJECT
LIVING WELL IN SMALL SPACES The Brief - To design a living space/products for the young, mobile, urban dweller of the 21st century. Your living space is limited to 15 sq meters and must incorporate all of the basic housing products listed below. You must also select a specific design challenge and develop an innovative product/solution in response to this need. Design challenges Privacy - Users are parent and child and often have conflicting needs Entertainment - User lives alone and enjoys hosting gatherings of 4 - 6 people within their home Work - User lives with partner. They work from home and need a space that feels like a workplace √ Defined design brief Design a product to effectively reduce noise.
DETAILS
Metal Tube
Wood Beam
NOISE PREVENTION DEVICE“Origami” - is inspired by young couples who live in very small spaces, one
Wool Felt
working and the other enjoying life.
“Origami” - can effectively block the spread of noise, it not only make the working people quietly work, but also make people who enjoy life no longer worry about noise.
Target Market -
24-30 Years Old Couple One: Work From Home (Creative Professional) The other: No Work Cooking / Fitness / Creation / Film / Traveling
Wood Ring
STORYBOARD
CLOSED STATE
SEMI-EXPANDED STATE
EXPANDED STATE
SCENARIO
- Use “Origami” To Reduce Noise During Work.
- Interior Floor Plan
- Noise Is Generated When Cooking.
“Lantern” DESIGNING FOR PRODUCTION
03 PRODUCT
DESIGN
INDIVIDUAL
PROJECT
DESIGN FOR PRODUCTION The Brief - Explore the commercial home-ware market, developing a single or range of products specifically for sheet material manufacturing such as laser, water and plasma cutting. There are no restrictions on the type of product you produce however awareness of target and route to market must be considered. R O L E : Key Research
Target Consumer Exploded View Final Design Showing Scale
RESEARCH
THE LANTERNThis is a combination of decorations that can be used as a vase or as a candle holder. It is inspired by Chinese Lanterns. I kept the frame elements and colours of the lantern but innovated its use. This product is made of metallic copper. Its metallic texture and rigid atmosphere will surely attract the attention of many
Traditional Chinese Lanterns They are different in shape, but most structures use a frame structure. They are also different in color, with gold and red. They are hung on the beams of the house, symbolizing auspiciousness.
people. Its use is simple and convenient, you can assemble according to your needs.
Target Market -
20-25 years old Purchase Fashion/ Elite/ Young People / City based
Ideation
DETAILS
Copper hanger x3 Copper fixed hoop Copper fixed hoop Copper sheet (fixed structure) Copper tray (hold candles)
Candle Holder
Copper fixed hoop
Copper hanger x3 Copper sheet (fixed structure) Copper tube (put flowers inside)
Copper tray Copper tray
Vase
Frame
SCENARIO
“Trio” HEALTHY HALO / CONNECTED
04 PRODUCT
DESIGN
GROUP PROJECT
NESTLE Challenge - Choose ONE of the two opportunity areas (Healthy Halo √ or Connected) to research, develop and execute a new confectionery experience for Gen Z consumers. Scope New products/formats, what flavor, what packaging – the skies the limit. What campaign would be compelling to fellow gen Zs (who want it digital, instant, cool) Out of scope Non-confectionery products i.e drinks Creating a new confectionery brand (sub-brands are allowed) The Brief - Healthy Halo - To design an innovative product that could connect the Gen Z demographic and promoting healthy snacks.
RESEARCH
TRIOA sharing pack of healthy hot chocolate bombs inspired by NestlÊ’s Aero. Emphasising the social connection found in coffee shops with the surprise element of the chocolate fizzing like a bath bomb.
Bath Bombs and Dissolvable Products Bubble bombs, placed in the water will dissolve like an effervescent tablet, and the foam is very small. It is a beautifully immersed bath ball. Spherical shapes/ Vibrant colours/ Centered around healthy living
Genration Z Short attention spans/ Not huge amounts of loyalty with food brands/ Adventurous with international cuisine Ideation
DETAILS
Goji berry
Matcha
Taro
“Pocket Watch” & “Crutch” THE FUTURE OF MOBILE COMMUNICATION
05 PRODUCT
DESIGN
INDIVIDUAL
PROJECT
MOBILE COMMUNICATION The Brief - Think about how the future of mobile technology defining the next generation of products within this category. Within this project, you are tasked to develop an aesthetically stunning product for the specific consumer market. You will present two innovative solutions for both present day and future markets (20 years in the future). Design challenges - Choose one user group to research / develop for from the list below Active / explorer - Needs mobile communication in-case of emergency... and to document adventures Gen Z / logging off - Wants to remain connected but without the pressure of social media Environmentally aware - Believes a phone should last a lifetime Elderly disconnected - Wants to connect more with people and services √
RESEARCH
They spend an average of 2-4 hours a day on their mobile phones. The mobile app they usually use Social/ Newspaper/ Novel/ Game/ Video/
P O C K E T W A T C H - PRESENT “Pocket
DAY
Watch” - was inspired by the elderly who were inconvenient to walk
Dissatisfied with the mobile phone Appearance/ Function/ Power/ Inconvenient/ Want to change Interesting Feature/ Standby Time/ Hung on Neck/ Keep Safe/ Easy to Use
but eager to communicate with others. It has two main functions. The first one is that it can match nearby old people and video with them; the second is that it can accept a message from nearby neighbours and chat with them.
C R U T C H - FUTURE “ Crutch” - was inspired by the elderly who were inconvenient to walk but eager to communicate with others. It uses two future technologies, namely 3D holographic projection and transparent mobile phones.
User Profile Inconvenient walking elderly | 60+ —— Wants to connect more with people and services.
DETAILS
“Pocket Watch”
MATERIAL
COLOR
- PRSENT DAY
WHITE OAK
COPPER
GLASS
Sound Adjustment
Sos Button
Charging and Speaker
DETAILS
“Crutch” - FUTURE
“Crutch” can be used to scan 3D 3D holographic projection, Body Disease Scanner
holographic projection and Scan body disease.
Transparent Display Copper Ring
3D projection video with friends,Let the elderly with inconvenience not be alone Wooden Stick
It’s also very convenient to carry “Crutch” out.
“Pocket Ashtray” PERSONAL DESIGN PROJECT - DESIGN DEVELOPMENT
06 PRODUCT
DESIGN
INDIVIDUAL
PROJECT
PERSONAL DESIGN PROJECT The Brief - The Personal Design Project Level 2, provides an opportunity for you to work across the two core modules of Design Studies and Design Practice. Defined design brief More and more people are starting to smoke, and more than one billion people worldwide are currently smoking. Smoking is an unhealthy behavior that not only harms human health but also harms the environment. Innovating a product that allows smokers to properly dispose of cigarette butts, and reduce the pollution of cigarette butts to the environment. R O L E : Key Research
Moodboard Concept Board
RESEARCH
Literature Review -
Moodboard -
“Cigarette butts are scattered in many places, such as greenbelts, streets, drains, rivers and oceans. “ (Novotny et al. 2009)
19%
57%
38%
Cigarette Butts in Greenbelts
Cigarette Butts in Rivers & Oceans
Cigarette Butts in Streets
Primary Research -
Observation -
Despite the ashtrays on the streets, people still discard cigarette butts on the ground, wall corners, ashtray corner and sewer.
Experiment -
The experiments shows that ashtrays can affect the behavior of smokers to a certain extent, and smokers are more inclined to discard cigarette butts into ashtrays, thus effectively reducing the harm of cigarette butts to the social environment.
Material/ Detail/ Shape/ Minimalist
CONCEPT
“Pocket Ashtray” PERSONAL DESIGN PROJECT - DESIGN DEVELOPMENT
Put Cigarette butts and Ash Inside Can Extinguish Cigarettes
”Pocket Ashtray“ When smoking, people can put the cigarette ash and butts into the Black Matte Stainless Steel
“Pocket Ashtray”. The “Pocket Ashtray” can effectively reduce the pollution of the cigarette butt to the environment.
Feature Convenient/ Pocket Ashtray/ Reduce Environmental Pollution
Ideation
CONCEPT
“Pocket Ashtray” PERSONAL DESIGN PROJECT - DESIGN DEVELOPMENT
Cigarette Packaging
Can Extinguish Cigarettes Put Cigarette butts and Ash Inside
”Pocket Ashtray“ Take Out the Cigarette
When smoking, people can put the cigarette ash and butts into the “Pocket Ashtray”. The “Pocket Ashtray” can effectively reduce the pollution of the cigarette butt to the environment.
The Combination of Pocket Ashtray and Cigarette Packaging.
Feature Convenient/ Cigarette Package/ Pocket Ashtray