LEADING THE WAY
Michael Massari to Co-Chair the Meetings Mean Business Coalition Michael Massari, Chief Sales Officer for Caesars Entertainment, has been unanimously selected as co-chair of the Meetings Mean Business Coalition by its board of directors, effective January 2021. He joins Fred Dixon, President and Chief Executive Officer of NYC & Company, in guiding the coalition through this pivotal time for the meetings industry. This, Massari noted, is precisely why he wanted to serve as co-chair for the coalition. “Providing strong leadership is more important than ever.” Together, Massari and Dixon will continue to advance the mission of Meetings Mean Business - promoting and protecting the enduring value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and the economy. Massari has dedicated his career to the meetings and travel industry, having served for nearly 20 years as a senior leader for Caesars Entertainment and its 40 first-class properties located in more than 20 U.S. destinations that, together, boast 42,000 guest rooms and 1.9-millionsquare feet of function space. A valued industry leader, he has helped to steer the Meetings Mean Business Coalition’s strategy and continues to serve as a board member for both the U.S. Travel Association and Meeting Professionals International.
40 Januaryz February2021
