Catalogue: The Swedish Toyhouse 2025 (mässversion) EN

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OUR STORY

The story of Micki begins as early as 1944, in the toy district Gemla in Småland, in southern Sweden. The Aronsson siblings together produce the toy Micki-Kul. Micki-Kul is an immediate success at the classic, Swedish department store NK.

Over the years, the ingenious toy manufacturers Aronsson and new generations of the family continue to create sustainable, fun toys that allow children to discover, play and learn.

OUR HEART IS IN GEMLA

• We design and develop our toys in Gemla, Sweden

• Durable and carefully selected materials

• Extensive safety tests - independent and self-implemented

• Some of our wooden production happens in our woodwork in Gemla

We also work closely together with Växjö municipality’s program for daily activities for persons with various disabilities. About ten people with disabilities work with us daily with different tasks.

Toys that can be handed down for generations

When a child has finished playing, the toy should be able to be handed down to new, playful children. We want many children to be able to continue playing with the same toy for many years to come. That’s sustainability to us.

10.2242.00 FARM

10.2172.00 TOOL BELT WITH TOOLS

10.2175.00 TOOLBOX WITH TOOLS

10.2251.00 TOOLBOX, BUILD & PLAY

10.2231.00 COURONNE
10.7361.10 ROLLING PIN
10.2252.00 PULL ALONG WAGON

10.2248.00 MAGNETIC LETTERS 53 PCS

10.2249.00 MAGNETIC LETTERS IN BOX

10.2233.00 WEAVING FRAME

10.2167.00 BUILDING RODS

10.2238.00 YARN SET

10.2237.00 WEAVING FRAME SQUARE 12 x 12 CM

10.2234.00 WEAVING LOOM 10.2235.00 WEAVING LOOM ROUND 30 CM

10.2236.00 WEAVING LOOM ROUND 21 CM

A 30 YEAR OLD COLLABORATION

Ever since 1991, Micki has been developing fun Pippi toys that create a familiar feeling for children, from Astrid Lindgren’s stories. The first Pippi toys; the wig and Pippi clothes, can still be found in our assortment, though with a few updated features.

44.3714.00

PIPPI IS A NATURAL MEMBER OF THE MICKI FAMILY

We love to work closely with popular childrens’ characters who share our own values and ideas. Pippi is strong, playful and stands up for herself. We think that’s an important lesson for children to carry with them in life.

44.3835.00 PIPPI VILLA VILLEKULLA

44.3837.00 PIPPI ACCESSORY SET FIKA

44.3795.00 PIPPI & THE HORSE

44.3798.00 EPHRAIM & MISS PRYSSELIUS

44.3793.00 PIPPI LONGSTOCKING

44.3796.00 DUNDER-KARLSSON & BLOM

44.3799.00 PIPPI PIRATE FIGURES

44.3851.00 PIPPI FURNITURE BEDROOM

44.3850.00 PIPPI FURNITURE KITCHEN

44.3794.00 TOMMY & ANNIKA

44.3797.00 KLING & KLANG

44.3801.00 PIPPI PIRATE ACCESSORIES

44.3867.00 PIPPI SOFT DOLL WITH KEYCHAIN

44.3874.00 MR NILSSON SOFT KEYRING

44.3842.00 24 PIPPI FIGURINES IN DISPLAY

44.3868.00 PIPPI SOFT HEAD WITH KEYCHAIN

44.3864.00 PIPPI KEY CHAIN

44.3875.00 LITTLE BUDDY SOFT KEYRING

44.3867.99 PIPPI SOFT KEYRING DISP 30 PCS

NEW SS25
NEW SS25

44.3881.00 PIPPI SOFT BLOCKS (NOT FINAL)

44.3884.00 PIPPI SOFT RATTLE (NOT FINAL)

44.3882.00 PIPPI SOFT BALL (NOT FINAL)

44.3883.00 PIPPI SOFT COMFORTER BLANKET (NOT FINAL)

PIPPI POUNDING BENCH (NOT FINAL)

44.3886.00 PIPPI SORTING BOX (NOT FINAL)

44.3887.00 PIPPI STACKING TOY (NOT FINAL)

44.3888.00 PIPPI WOODEN FIGURINES (NOT FINAL)

44.3853.00

44.3858.00 PIPPI MARBLE RUN SPIRAL (NOT FINAL)

PIPPI BUILDING BLOCKS 30 PCS

44.3863.00 PIPPI BABY WALKER

44.3859.00 PIPPI LETTER BLOCKS 36 PCS

44.3865.00 PIPPI BABY WALKER YELLOW

44.3870.00 PIPPI STICKERS

44.3873.00

PIPPI WINDOW PAINTING

44.3871.00 PIPPI WATER BEADS

44.3876.00

PIPPI PLASTER FIGURINES (NOT FINAL)

44.3847.00

PIPPI PEARLS SET, 2000 PCS

44.3697.00

PIPPI PEARLS SET, 2000 PCS

44.3872.00

PIPPI COLORING STICKERS

44.3877.00

PIPPI KEYRING SHRINK FILM (NOT FINAL)

44.3889.00 PIPPI WOODEN LABYRINTH (NOT FINAL)

AW25

AW25

AW25

44.3854.00 PIPPI LUDO GAME

44.3890.00 PIPPI TUMBLING TOWER (NOT FINAL)

44.3855.00 PIPPI 4-IN-A-ROW

44.3852.00 MAGNETIC LETTERS+FIGURES

44.3892.00 PIPPI DISC MIKADO (NOT FINAL)

44.3856.00 PIPPI MEMO

44.3866.00 PIPPI COOKIE CUTTERS NEW SS25

44.3869.00 PIPPI MAGNETIC BOARD

44.3860.00 PIPPI KIDS TEA SET

44.3861.00 PIPPI CARDBOARD BAG, 20 CM, PINK

44.3862.00 PIPPI CARDBOARD BAG, 25 CM, YELLOW

44.3601.00 PIPPI WIG

44.3792.00 PIPPI DRESSING-UP BOOTS

44.3848.00 PIPPI CLOTHES 2-4 YRS

44.3849.00 PIPPI CLOTHES 4-6 YRS

AW25

44.389600 PIPPI SOAP BUBBLES (NOT FINAL)

AW25

44.3728.00 PIPPI HOBBY STICK HORSE

44.3774.00 PIPPI UMBRELLA

44.3843.00 PIPPI PLAY TENT POP-UP

A FRIEND TO LOOK AFTER

The dolls from Skrållan will soon become the child’s very best friends. A doll to care for, play with and bring along on their eventful adventures. These dolls were first launched in 1966 and are loved by generations ever since.

ENCOURAGE ACTIVE PLAY

The child can press Skrållan, on the stomach and the talking doll will say a randomly selected sentence that encourage active play! The dolls from Skrållan encourage the child to create their own fun play - both indoors and outdoors.

LOTS OF DOLL ACCESSORIES

There are lots of doll prams, gorgeous doll clothes and other doll accessories available for the dolls. With those, both doll and child are ready for heaps of adventures together. The doll clothes fit all 28-35, 36-41 and 41-46 cm long dolls.

16.1123.00 LILLAN TALKING DOLL

13.1014.00

DOLL’S PRAM KOMBI

13.1015.00 DOLL’S PUSHCHAIR

13.1023.00 BIKE HELMET

13.1028.00 CLASSIC STROLLER

13.1012.00 DOLL’S PUSHCHAIR PREMIUM

13.1024.00 BIKE SEAT

13.1016.00 HIGHCHAIR 17.0001.00 HAIR SET (NOT FINAL)

13.1025.00 CAR SEAT

CASUAL DRESS (NOT FINAL)

SHORT PANTS & T-SHIRT (NOT FINAL)

RAIN COAT (NOT FINAL)

14.2409.00 PARTY DRESS

BOOTS (NOT FINAL)

JEANS & T-SHIRT

GYM SHOES (NOT FINAL)

DRESS

OVERALL

SHOES MOUSE 14.2609.00 JEANS & T-SHIRT (NOT FINAL)

CASUAL DRESS

DRESS

BOOTS

13.2501.00 SOCKS, 2 PACK (NOT FINAL) 13.2502.00 BATHROBE (NOT FINAL) 13.2503.00 BLOUSE, PANTS & HAIR BAND (NOT FINAL) 13.2504.00 CAP, 2 PACK (NOT FINAL)

JACKET (NOT FINAL)

TULLE SKIRT (NOT FINAL)

DRESS (NOT FINAL)

13.2508.00 JEANS & T-SHIRT (NOT FINAL)

13.2513.00 RAIN COAT & HAT (NOT FINAL)

13.2314.00 PARTY DRESS

13.2510.00 NIGHTDRESS (NOT FINAL)

13.2514.00 BOOTS (NOT FINAL)

13.2315.00 PYJAMA

13.2511.00 SHORT PANTS & T-SHIRT (NOT FINAL)

13.2516.00 GYM SHOES (NOT FINAL)

13.2316.00 RAINCOAT & HAT

13.2324.00 DUFFLE COAT

13.2512.00 PEAKED CAP (NOT FINAL)

13.2310.00 JOGGING DRESS

13.2317.00 BOOTS LADYBIRDS

PLAYFUL

In Lundby’s world, children’s thoughts and stories meet and become reality. Become whom you want, live as you please and make what you will. Maybe you want to do something completely different tomorrow. Here, there is always something new to explore – together!

WARM

No matter who you are, you always feel welcome in Lundby’s world. Here, there are no limits and within play, you’re never alone. Who are you bringing on an adventure this time?

ENGAGING

A story is never finished being told. Stay in the present, travel back into the past, to the future or out into the world. Explore together, listen, tell a story, explore some more and tell another story!

60.1021.00

DOLL HOUSE 4 ROOMS

A DOLL HOUSE HELPS CHILDREN:

60.3069.00 CLEANING SET

60.3066.00 BASIC KITCHEN SET

60.2002.00 LIVING ROOM SET

60.3067.00 BASIC DINING TABLE SET

60.3068.00 BASIC BATHROOM SET

60.2006.00 BEDROOM SET

60.3064.00 BASIC BEDROOM SET

60.6055.00 KITCHEN COOKER & FRIDGE WITH LIGHTING

60.2097.00 CHILDREN’S ROOM SET

60.3065.00 BASIC LIVING ROOM SET

60.6054.00 WASH-UP SINK + DISHWASHER, GREY

60.2079.00 KITCHEN FURNITURE SET

60.6057.00 LOG BURNER SET

60.6059.00 FLOOR AND CEILING LAMPS

60.6058.00 CHRISTMAS TREE SET

A SWEDISH CLASSIC SINCE 1947

Micki has been developing Lundby since 1997 here in Sweden. When we create new Lundby toys, we preserve the rich details that first made Lundby such a popular brand over 75 years ago. At the same time, we try to think even more creatively – just like children do!

60.6060.00 2 PAPER LANTERNS

60.8076.00 CHARLIE DOLL SET

60.6061.00 SPOTLIGHTS AND FLOOR LAMPS

60.8084.00 ELDERLY COUPLE CHARLIE

60.8083.00 DOLL WITH BABY

60.8090.00 DOLL WITH HORSE

60.8081.00 DOLL WITH SCOOTER

60.6062.00 2 CEILING LAMPS

60.8082.00 DOLL WITH COMPUTER

60.8092.00 24 FIGURINES IN DISPLAY

65.0009.00 BLUEY LUDO GAME

65.0010.00 BLUEY 4-IN-A-ROW

65.0011.00 BLUEY MEMO

65.0014.00 BLUEY MAGNETIC BOARD Available for: Sweden, Norway, Denmark, Finland, Iceland, Germany, Austria, Switzerland, Latvia, Lithuania and Estonia

65.0012.00 BLUEY TATTOOS

SS25

SS25

65.0013.00 BLUEY MAGIC WATER PAD (NORDICS ONLY)

AW25

65.0017.00 BLUEY KEYRING SHRINK FILM (NOT FINAL)

65.0006.00 BLUEY KIDS TEA SET, TIN

65.0002.00 BLUEY CARDBOARD BAG 20 CM

65.0016.00 BLUEY PLASTER (NOT FINAL)

AW25

65.0007.00 BLUEY PEARLS SET Available

65.0001.00 BLUEY UMBRELLA

for: Sweden, Norway, Denmark, Finland, Iceland, Germany, Austria, Switzerland, Latvia, Lithuania and Estonia
HELLO KITTY & FRIENDS LUDO GAME

70.0016.00

HELLO KITTY & FRIENDS STICKERS

70.0019.00

HELLO KITTY & FRIENDS DIAMOND PAINTING

70.0025.00

HELLO KITTY & FRIENDS TATTOOS (NOT FINAL)

70.0017.00

HELLO KITTY & FRIENDS WATER BEADS

70.0020.00

HELLO KITTY & FRIENDS DIAMOND PEARLS KEYRING

70.0018.00

HELLO KITTY & FRIENDS NAIL ART

70.0023.00

HELLO KITTY & FRIENDS BRACELET (NOT FINAL) 70.0024.00 HELLO

70.0009.00

HELLO KITTY & FRIENDS PEARLS SET 70.0002.00 HELLO KITTY & FRIENDS CARDBOARD

PLAY YOUR WAY TO A KINDER FUTURE

Discover fun and friendly characters from Rubens Barn, for developing children’s empathy, creativity and self-awareness.

ENCOURAGE EMPATHY

Rubens Barn dolls come in a wide range of sizes, styles, and skin colours just like real children. Each Rubens Barn doll has a fun and friendly character or story to help children become confident and compassionate individuals.

HANDMADE TO LAST A LIFETIME

Rubens Barn are Swedish designed, high-quality, and handmade, soft dolls. The dolls are sculptured in soft fabric, for a more emotional and realistic look. Their eyes are carefully embroidered to bring the dolls to life in combination with their warm cheeky smiles.

RUBENS BARN BABY

30.1610.00

RUBENS ECOBUDS DAISY

30.1612.00 RUBENS ECOBUDS IRIS

30.1620.00

RUBENS MINI ECOBUDS ELM

30.1630.00

RUBENS ECOBUDS SUMMER SET

30.1611.00 RUBENS ECOBUDS HAZEL

30.1613.00

RUBENS ECOBUDS ASPEN

30.1621.00 RUBENS MINI ECOBUDS FLORA

30.1631.00 RUBENS ECOBUDS SPRING SET

30.1614.00

RUBENS ECOBUDS POPPY

30.1622.00 RUBENS MINI ECOBUDS BASIL

RUBENS BARN ECOBUDS

30.1615.00 RUBENS ECOBUDS FERN

30.1623.00 RUBENS MINI ECOBUDS LILY

30.1632.00 RUBENS ECOBUDS AUTUMN SET

30.1633.00 RUBENS ECOBUDS WINTER SET

RUBENS BARN KIDS

30.9078.00 RUBENS BARN SOFT DOLL OLIVER

30.9076.00 RUBENS BARN SOFT DOLL CLARA

30.9074.00 RUBENS BARN SOFT DOLL OLIVIA

30.9075.00 RUBENS BARN SOFT DOLL TIM

30.9071.00 RUBENS BARN SOFT DOLL MIMMI

30.9073.00 RUBENS BARN SOFT DOLL JONATHAN

30.9102.00 COLD OUTSIDE SET

30.9072.00 RUBENS BARN SOFT DOLL LOLLO

30.9103.00 DOT DRESS

30.9117.00 RAINCOAT

30.9070.00 RUBENS BARN SOFT DOLL CICCI

30.9079.00 RUBENS BARN SOFT DOLL ALMA

30.9112.00 JEANS SHORTS

30.9120.00 BLUE COAT

30.9077.00 RUBENS BARN SOFT DOLL LINNEA

RUBENS BARN CUTIE

30.1510.00

93.0008.00 M&H TATTOOS 93.0009.00 M&H MAGIC WATER PAD

64.0063.00 BAMSE MAGNETIC BOARD NEW SS25 NEW AW25

64.0064.00 BAMSE PLAYHOUSE (NOT FINAL)

37.0063.00 THE BROTHERS GRUFF SOFT GOAT (NOT FINAL)

37.0051.00 THE BROTHERS GRUFF CARDBOARD BAG 20 CM

37.0064.00 THE BROTHERS GRUFF TROLL (NOT FINAL)

37.0052.00 THE BROTHERS GRUFF CARDBOARD BAG 25 CM NEW AW25

Available for: Sweden, Denmark, Norway, Finland, Iceland and Germany NEW AW25

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