You can trust that our toys are safe and will last for generations. They are designed with care for you and the future.
JOY OF PLAY
It doesn’t matter how old you are or where you come from. In play, you will find fellowship and in imagination there are no limits.
DESIRE TO DISCOVER
Through play, you learn new things every day. It develops your self-esteem, communication skills, motor skills, logical thinking, creativity and your language.
OUR STORY
OUR HEART IS IN GEMLA
MICKI
- EARLY LEARNING
- PLAYWORLDS
- KITCHEN PLAY
- GAMES
- WEAVING TOYS
- CARPENTRY & OUTDOOR
- LETTERS
LUNDBY
- DOLL HOUSES & ACCESSORIES
- DOLL HOUSE DOLLS
PIPPI
- SOFT DOLLS
- PLAY WORLD & FIGURINES
- OUTDOOR PLAY
- EARLY LEARNING
- DRESS-UP & KITCHEN
- ARTS & CRAFTS
- GAMES & PUZZLES
SKRÅLLAN
- TALKING DOLLS
- TALKING DOLLS & BABY DOLLS
- DOLLS ACCESSORIES
- DOLLS CLOTHES 45 CM
- DOLLS CLOTHES 36-40 CM
MAGTOYS
- DRESS-UP & GAMES
SWEDISH TOY HOUSE
HELLO KITTY & FRIENDS
- GAMES & PUZZLES
- ARTS & CRAFTS
- OUTDOOR & KITCHEN
BLUEY
- GAMES & PUZZLES
- KITCHEN & CRAFT
- OUTDOOR PLAY
MUSSE & HELIUM
- EARLY LEARNING, OUTDOOR & KITCHEN
- ARTS & CRAFTS
BAMSE
- PLAYWORLD & FIGURINES
- LETTERS & NUMBERS
- OUTDOOR PLAY
- EARLY LEARNING & KITCHEN
BABBLARNA
- OUTDOOR & KITCHEN
- EARLY LEARNING
THE BROTHERS GRUFF
- OUTDOOR PLAY
RUBENS BARN
- CUTIE
- KIDS
- ECOBUDS
- ORIGINAL
- BABY
- MATERIAL OVERVIEW
COMANSI
- FIGURINES
- STICKER ART SETS & MORE
QUERCETTI
- PEGART + LETTERS
- MARBLE RUN & MORE
- PLAYBIO / PLAYECO+
EMEK
- VEHICLES
- SPARE PARTS
SIKU
- BLISTER
- SHIPS
- SIKU SUPER 1:87
- SIKU SUPER 1:50
- SIKU FARMER 1:87
- SIKU FARMER 1:50/1:55
- SIKU FARMER 1:32
- SIKU WORLD
- DISPLAY/GIFTBOX
- RADIO CONTROLLED + MODELS
DULCOP
- BUBBLES
OUR STORY
The story of Micki begins as early as 1944, in the toy district Gemla in Småland, in southern Sweden. The Aronsson siblings together produce the toy Micki-Kul. Micki-Kul is an immediate success at the classic, Swedish department store NK.
Over the years, the ingenious toy manufacturers Aronsson and new generations of the family continue to create sustainable, fun toys that allow children to discover, play and learn.
OUR HEART IS IN GEMLA
• We design and develop our toys in Gemla, Sweden
• Durable and carefully selected materials
• Extensive safety tests - independent and self-implemented
• Some of our wooden production happens in our woodwork in Gemla
We also work closely together with Växjö municipality’s program for daily activities for persons with various disabilities. About ten people with disabilities work with us daily with different tasks.
Toys that can be handed down for generations
When a child has finished playing, the toy should be able to be handed down to new, playful children. We want many children to be able to continue playing with the same toy for many years to come. That’s sustainability to us.
10.2219.00 POUNDING BENCH BLUE 10.2227.00 STACKING TOY PINK 10.2226.00 STACKING TOY BLUE
10.2221.00 SORTING BOX BLUE 10.2220.00 POUNDING BENCH PINK
In Lundby’s world, children’s thoughts and stories meet and become reality. Become whom you want, live as you please and make what you will. Maybe you want to do something completely different tomorrow. Here, there is always something new to explore – together!
WARM
No matter who you are, you always feel welcome in Lundby’s world. Here, there are no limits and within play, you’re never alone. Who are you bringing on an adventure this time?
ENGAGING
A story is never finished being told. Stay in the present, travel back into the past, to the future or out into the world. Explore together, listen, tell a story, explore some more and tell another story!
A SWEDISH CLASSIC SINCE 1947
Micki has been developing Lundby since 1997 here in Sweden. When we create new Lundby toys, we preserve the rich details that first made Lundby such a popular brand over 75 years ago. At the same time, we try to think even more creatively – just like children do!
A DOLL HOUSE HELPS CHILDREN:
60.3069.00 CLEANING SET
60.3066.00 BASIC KITCHEN SET
60.6059.00
60.6055.00 KITCHEN COOKER & FRIDGE WITH LIGHTING
60.3067.00 BASIC DINING TABLE SET
60.3064.00 BASIC BEDROOM SET
60.3068.00 BASIC BATHROOM SET
60.3065.00 BASIC LIVING ROOM SET
60.6057.00 LOG BURNER SET
60.2002.00 LIVING ROOM SET 60.2006.00 BEDROOM SET
60.6056.00 TEEN ROOM SET
60.3059.00
60.6058.00 CHRISTMAS TREE SET
60.5089.00 KITCHEN ACCESSORIES
60.6054.00 WASH-UP SINK + DISHWASHER, GREY
60.2091.00 TV SET
60.2079.00 KITCHEN FURNITURE SET
60.2097.00 CHILDREN’S ROOM SET
60.5090.00 GARDEN SET + DOG HOUSE
60.5091.00 TOY SET 60.5094.00 DINNER SERVICE
A 30 YEAR OLD COLLABORATION
Ever since 1991, Micki has been developing fun Pippi toys that create a familiar feeling for children, from Astrid Lindgren’s stories. The first Pippi toys; the wig and Pippi clothes, can still be found in our assortment, though with a few updated features.
PIPPI IS A NATURAL MEMBER OF THE MICKI FAMILY
We love to work closely with popular childrens’ characters who share our own values and ideas. Pippi is strong, playful and stands up for herself. We think that’s an important lesson for children to carry with them in life.
44.3717.00 MR NILSSON DOLL 23 CM
44.3718.00 MR NILSSON DOLL 16 CM
44.3719.00 PIPPI’S HORSE SOFT TOY 30 CM
44.3720.00 PIPPI’S HORSE SOFT TOY 22 CM
Micki designs and develops Pippi toys in close collaboration with Astrid Lindgren Company.
The dolls from Skrållan will soon become the child’s very best friends. A doll to care for, play with and bring along on their eventful adventures. These dolls were first launched in 1966 and are loved by generations ever since.
ENCOURAGE ACTIVE PLAY
The child can press Skrållan, Selma, Pim or Lillan ot the stomach and the talking doll will say a randomly selected sentence that encourage active play! The dolls from Skrållan encourage the child to create their own fun play - both indoors and outdoors.
16.1123.00
SKRÅLLAN TALKING DOLL BLONDE HAIR 45 CM
SKRÅLLAN TALKING DOLL
LOTS OF ACCESSORIES
There are lots of doll prams, gorgeous doll clothes and other doll accessories available for the dolls. With those, both doll and child are ready for heaps of adventures together. The doll clothes fit all 45 and 36 cm long dolls.
13.1014.00
DOLL’S PRAM KOMBI
13.1028.00 CLASSIC STROLLER
13.1012.00 DOLL’S PUSHCHAIR PREMIUM
13.1015.00 DOLL’S PUSHCHAIR
SWEDISH DESIGN
The dolls, doll prams, doll clothes and the other accessories are designed and developed in Sweden by Micki with a playfulness that both children and adults love.
13.1023.00 BIKE HELMET 13.1024.00 BIKE SEAT
13.1025.00 CAR SEAT 13.1016.00 HIGHCHAIR 24.4011.00
64.0054.02 * LITTLE HOP 64.0054.01 * BAMSE 64.0054.03 * SHELLMAN
64.0050.00 BAMSE FIGURINE SET EMERGENCY
64.0049.00 BAMSE WOODEN FIRE ENGINE
64.0051.00 BAMSE FIGURINE SET PIRATES
64.0044.00 BAMSE WOODEN TRAIN SET
64.0045.00 BAMSE WOODEN BOAT VIKTORIA
64.0055.00
BAMSE MAGNETIC LETTERS + FIGURES
64.0056.00
BAMSE MAGNETIC NUMBERS + FIGURES
64.0063.00 BAMSE MAGNETIC BOARD NEW 2025
64.0053.00 BAMSE TROLLEY BAG
64.0057.00 BAMSE CARDBOARD BAG 20 CM, PINK
64.0012.00 BAMSE DISPLAY WITH SOAP BUBBLES, 36 PCS
64.0058.00 BAMSE CARDBOARD BAG 25 CM
64.0060.00
FIGURINE WITH KEYCHAIN BAMSE
64.0060.01
FIGURINE WITH KEYCHAIN LITTLE HOP
64.0060.03
FIGURINE WITH KEYCHAIN FIREFIGHTER
64.0060.02
FIGURINE WITH KEYCHAIN SHELLMAN
64.0060.04
FIGURINE WITH KEYCHAIN POLICE
64.0060.06
FIGURINE WITH KEYCHAIN PIRATE
64.0060.07
FIGURINE WITH KEYCHAIN PIRATE
64.0060.05
FIGURINE WITH KEYCHAIN DOCTOR
64.0060.08
FIGURINE WITH KEYCHAIN PIRATE
64.0028.00 BAMSE BUILDING BLOCKS SEASONS
64.0059.00 BAMSE KIDS TEA SET
47.0022.00
BABBLARNA PLAY TENT, POP-UP
OUTDOOR & KITCHEN
47.0024.00
BABBLARNA SOAP BUBBLES IN DISPLAY, 36 PCS
47.0011.00
47.0027.00
BABBLARNA KIDS TEA SET
47.0023.00
BABBLARNA WOODEN CAKE
BABBLARNA COOKIE CUTTERS
BABBLARNA UMBRELLA
EARLY LEARNING
47.0018.00
47.0020.00
47.0030.00
BABBLARNA STACKING TOY, WOOD
47.0021.00
47.0029.00 BABBLARNA FIGURE SET, WOOD
47.0019.00
BABBLARNA BLOCKS, WOOD
BABBLARNA MAGNETIC BOARD, WOOD
BABBLARNA BABY WALKER
47.0031.00
BABBA STROLLER HANGER
47.0031.01
BOBBO STROLLER HANGER
47.0031.04
DODDO STROLLER HANGER
47.0031.02
BIBBI STROLLER HANGER
47.0031.05
DIDDI STROLLER HANGER
47.0031.03
DADDA STROLLER HANGER
DISPLAY, 36 PCS, ASSORTED (NOT FINAL)
OUTDOOR PLAY
37.0051.00 THE BROTHERS GRUFF CARDBOARD BAG 20 CM
37.0052.00 THE BROTHERS GRUFF CARDBOARD BAG 25 CM
PLAY YOUR WAY TO A KINDER FUTURE
Discover fun and friendly characters from Rubens Barn, for developing children’s empathy, creativity and self-awareness.
ENCOURAGE EMPATHY
Rubens Barn dolls come in a wide range of sizes, styles, and skin colours just like real children. Each Rubens Barn doll has a fun and friendly character or story to help children become confident and compassionate individuals.
HANDMADE TO LAST A LIFETIME
Rubens Barn are Swedish designed, high-quality, and handmade, soft dolls. The dolls are sculptured in soft fabric, for a more emotional and realistic look. Their eyes are carefully embroidered to bring the dolls to life in combination with their warm cheeky smiles.
30.1510.00 RUBENS BARN SOFT DOLL EMELIE 30.1511.00 RUBENS BARN SOFT DOLL ADAM 30.1512.00 RUBENS BARN SOFT DOLL KARIN
30.1513.00 RUBENS BARN SOFT DOLL HANNA
RUBENS BARN KIDS
30.9070.00
RUBENS SOFT DOLL CICCI
30.9073.00
RUBENS SOFT DOLL JONATHAN
30.9072.00
RUBENS SOFT DOLL LOLLO
Rubens Kids comes in 10 different characters to celebrate and symbolize that we are all equally unique. Rubens Kids is a seated doll - inviting interaction between the child and the doll, which also makes it popular in schools and pre-schools.
RUBENS SOFT DOLL MIMMI
30.9074.00 RUBENS SOFT DOLL OLIVIA
30.9077.00 RUBENS SOFT DOLL LINNEA
30.9075.00 RUBENS SOFT DOLL TIM
30.9078.00 RUBENS SOFT DOLL OLIVER
30.9102.00 COLD OUTSIDE SET
30.9103.00 DOT DRESS
30.9076.00 RUBENS SOFT DOLL CLARA
30.9079.00 RUBENS SOFT DOLL ALMA
RUBENS BARN ECOBUDS
Say hello to EcoBuds,Rubens Barn’s first handmade soft dolls in organic cotton. Both the dolls and the clothes are made from 100% organic cotton.
All Rubens Barn doll accessories and doll clothes are designed in Sweden. They are designed to give children the opportunity to practice creativity, care, and empathy through role-playing.
30.1610.00 RUBENS ECOBUDS DAISY
30.1611.00 RUBENS ECOBUDS HAZEL
30.1630.00 RUBENS ECOBUDS SUMMER SET
30.1614.00 RUBENS ECOBUDS POPPY
30.1613.00 RUBENS ECOBUDS ASPEN
30.1631.00 RUBENS ECOBUDS SPRING SET
30.1612.00 RUBENS ECOBUDS IRIS
30.1615.00 RUBENS ECOBUDS FERN
30.1632.00 RUBENS ECOBUDS AUTUMN SET
MINI ECOBUDS
Perfect as the baby’s first doll!
30.1620.00 RUBENS MINI ECOBUDS ELM
30.1621.00 RUBENS MINI ECOBUDS FLORA
30.1622.00 RUBENS MINI ECOBUDS BASIL
30.1633.00 RUBENS ECOBUDS WINTER SET
30.1623.00 RUBENS MINI ECOBUDS LILY
Rubens Barn Originals are one of Rubens Barn’s very first soft, handmade dolls. This doll is perfect for doll therapy thanks to it’s big, warm and comforting hugs to people of all ages. The doll’s body is soft, big, and heavy-weighted which is perfect to interact with.
The Rubens Barn Original dolls were traditionally designed for therapeutic use by individuals with special needs such as autism as well as dementia and Alzheimer patients.
30.1216.00 RUBENS BARN BABY MAX
30.1217.00
RUBENS BARN BABY MORRA
30.1293.00
RUBENS BARN BABY MAX
Play Sequences
Dolls accessories to help children practice and understand routines for nappy changing, bedtime and
30.1220.00 SLEEP SET
30.1221.00 NAPPY SET
30.1222.00 FEEDING SET
30.1252.00 BOTTLE AND PACIFIER
Body Awareness
Dolls accessories to help children learn the names of body parts and how to communicate sensations in the body.
Emotional Intelligence
Dolls accessories to help children identify and understand their feelings as well as develop emotional intelligence.
