MSN Winter 2024

Soybean MICHIGAN

Winter 2024

NEWS

©

Volume 16 - Issue 4

A Look Back

Highlights from MSA's Last 50 Years Page 12

Michigan Soybean Association, 3055 W M-21, St. Johns, MI 48879

NON-PROFIT US POSTAGE PAID PERMIT 20 FRANKENMUTH, MI

A publication of the Michigan Soybean Association

The developing and emerging nations of today are the home of tomorrow’s U.S. Soy customers

wishh.org

IN THIS ISSUE OF: Soybean Staff Ben Steyer Chief Executive Officer bsteyer@michigansoybean.org

Soybean MICHIGAN

Volume 16 - Issue 4

NEWS

Mark Seamon Research Director mseamon@michigansoybean.org Sonja Lapak, Editor Communication Director slapak@michigansoybean.org Katlin Fusilier Outreach Specialist kfusilier@michigansoybean.org Hanna Campbell Demand Specialist hcampbell@michigansoybean.org

12 50 Years of History

Anna Skelly Accounting & Compliance Specialist askelly@michigansoybean.org Claire Dewey Administrative & Marketing Coordinator cdewey@michigansoybean.org Michigan Soybean Association 3055 W M-21 St. Johns, MI 48879 Phone: 989.652.3294 soyinfo@michigansoybean.org Ad Sales Sonja Lapak slapak@michigansoybean.org J.L. Farmakis Inc. - National Phone: 203.834.8832 bill@jlfarmakis.com Copyright 2023 by Michigan Soybean Association; all rights reserved.

Magazine Circulation: 18,000 Michigan Soybean News is published quarterly.

18-19 Winter Grower Meetings

32 Michigan Soy in Spartan Stadium Michigan Soybean Association Mission: To improve and advocate for the Michigan soybean industry.

Disclaimer: Advertisements within this publication contain the opinions and information of the advertisers and do not necessarily reflect the opinions or views of the Michigan Soybean Association or affiliated groups. The United Soybean Board/soybean checkoff neither recommends nor discourages the implementation of any advice contained herein, and is not liable for the use or misuse of the information provided.

Winter 2024

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Membership at Work Michigan Soybean Leadership Michigan Soybean Association Larry Phelps, Vicksburg Jay Williams, Waldron Tom Woelmer, Monroe Karen Warner, Yale Allison Morse, Birch Run PJ Feldpausch, St. Johns Matthew Wila, Blanchard Rob Howland, Brown City Robert Wasmiller, Burt Michigan Soybean Committee Sara Trattles, Colon Pete Crawford, Dansville Nathan McCalla, Ann Arbor Scott Wilson, Lexington John Burk, Bay City Mark Senk, Owosso Ryan Drozd, Allegan American Soybean Association Heather Feuerstein, Belding Janna Fritz, Bad Axe United Soybean Board Laurie Isley, Palmyra Dennis Gardner, Croswell Carla Schultz, Mayville North Central Soybean Research Program Steve Koeman, Hamilton US Soybean Export Council Dave Williams, Elsie Clean Fuels Alliance America Matt Stutzman, Adrian Soy Aquaculture Alliance Alan Moore, Bannister Soy Transportation Coalition Dan Rajzer, Decatur World Initiative for Soy in Human Health Doug Darling, Maybee Specialty Soya & Grains Alliance Steve Peach, Plymouth USA Poultry & Egg Export Council Mark Trowbridge, Leonidas US Meat Export Federation Brian Pridgeon, Montgomery Farm Produce Insurance Fund Jason Haag, Unionville 4

Michigan Soybean News

MSA Director Spotlight - Meet Allie Thiel Tell us about yourself, your farm and your family.

My name is Allie Thiel and I represent District 5 on the Michigan Soybean Association.

I am currently serving my second year as Treasurer. I live in Birch Run, Michigan with my husband, Josh. We welcomed our first daughter, Lillian Ruth Thiel on July 30, 2024. Life with Lillie has been so fulfilling as she is the most precious thing to come into our lives. I foresee a lot of shared time on the farm with her in the future.

I work with my dad, Don Morse. Our farm is located in Birch Run, Michigan where we farm 3,100 acres of corn, soybeans, wheat and sugar beets. I also sell Pioneer Seed alongside my dad.

Favorite MSA board experience?

My favorite MSA board experience is connecting people to the soybean industry. Whether that is through talking to legislators in Washington, D.C., or attending the MABA Breakfast in Lansing. Advocating for new market opportunities in Africa or representing Michigan soybean growers at Commodity Classic. Participating in events with Michigan Soybean Committee and connecting local farmers and state representatives through our LOFT program (Legislative Outreach Farm Tour). Attending the Corteva/ASA Young Leader Program, where I made lasting connections with other young ag leaders across the country. All of these experiences give a different insight as to why soybeans play a vital role in our day to day lives. I feel so fortunate to be a part of such a wonderful organization.

Planting or harvest?

I enjoy both for different reasons! After a long winter of extensive planning, it's a nice jump start to finally put those plans into action. It's always a guessing game as to what the weather will bring and how it will affect the newly planted seed. Harvest is the time to enjoy the fall colors from the windshield of the combine. All the hard work from spring and summer is coming out of the field one truck load at a time. There's something so satisfying in that.

It's hard to beat combine rides on a sunny day.

Off-farm hobbies?

I enjoy traveling, kayaking, golfing and spending time with friends and family. I am a part of the Birch Run Rotary where I chair our Environmental Committee and enjoy volunteering in my community. I also serve as Saginaw County Farm Bureau Vice President, where I am able to advocate for farmers.

Red or Green?

Red, Green and Yellow!

Do you have a farm dog?

While I have a 6 year old dog named Charlie, he is a homebody and enjoys spending his days napping in the chair.

Investing Checkoff Dollars

Staff Update

A

s the 2024 soybean harvest season wraps up in Michigan, most farmers are reporting average to above-average yields, a welcome outcome after a year marked by unpredictable weather patterns and economic challenges. The resilience of Michigan's agricultural community has once again shone through, with farmers adapting to the conditions and employing innovative techniques to ensure a successful harvest.

Continual improvement in soybean genetics has allowed for more productive outcomes, even in less-than-ideal environmental conditions. In addition, many farmers have adopted precision farming methods, which have helped optimize planting and harvesting processes, leading to improved yields. Despite the hurdles, the dedication and hard work of Michigan's farmers have paid off, resulting in a bountiful harvest that will support both local and national markets.

As we transition from the harvest season to the holiday season, it's a time to reflect on the importance of community and togetherness. The holidays are a special time to gather with family and friends, sharing in the joy and warmth of the season.

However, it's also important to remember that this time of year can be challenging for many, especially those in the agricultural sector who may be facing financial or emotional stress.

In the spirit of the season, let's make an extra effort to reach out to our neighbors and ensure they are doing well. A simple gesture of kindness, whether it's a friendly conversation, a shared meal, or offering a helping hand, can make a significant difference. The sense of community and support is vital, particularly in rural areas where isolation can be more pronounced.

For farmers, the end of the harvest season is a time to take stock and prepare for the year ahead. It's also an opportunity to rest and recharge, spending quality time with loved ones. The agricultural community is known for its strength and solidarity, and these qualities are especially important during the holiday season.

As we celebrate the successes of the 2024 soybean harvest, let's also celebrate the spirit of community that binds us together. By looking out for one another and spreading kindness, we can ensure that everyone has a joyful holiday season. Here's to a prosperous new year for Michigan's farmers and a reminder of the importance of connection in our daily lives.

Ben Steyer CEO bsteyer@michigansoybean.org

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Membership at Work

2024 Michigan Soybean Yield Contest

T

he 2024 Michigan Soybean Association Yield Contest is well underway. Harvest forms are due at the end of November. The form can be found at www.misoy.org. Thank you to all who entered this year's contest. We are looking forward to more outstanding yields as results are submitted.

Winners will be notified in December and announced on social media. Further recognition of the winners will take place at the Great Lakes Crop Summit in January and winners will also be featured in the spring issue of the Michigan Soybean News magazine. Stay tuned to see a lineup of impressive soybean yields from this year's participants.

MSA would also like to thank the sponsors of this year's contest for their generous support.

Without it, the contest would not be possible.

This year, there are 12 participating seed company sponsors, along with support from the Michigan Soybean Committee.

2025 MSA College Scholarships

T

he 2025 Michigan Soybean Association scholarship application is now available to high school and college students.

This exciting opportunity is offered to college students who are MSA members, as well as children and grandchildren of members, ages 17-25. Applicants must be enrolled as a fulltime student at a post-secondary educational institution during the fall 2025 semester to be eligible. Students are only eligible to win an MSA scholarship one time.

Through their strategic plan, the MSA board of directors has placed an emphasis on outreach and support for college students and young professionals in the agriculture industry.

Deadline: March 1, 2025 Today's college students are not only the next generation of farmers and agriculturalists, but also future policymakers, teachers, healthcare workers, consumers, etc. Supporting students who are connected to agriculture through membership in the Michigan Soybean Association is a rewarding opportunity that allows MSA to connect with students and help develop a relationship with future leaders.

Application information can be found at www.misoy.org/scholarship. Applications are due to the Michigan Soybean Association office by March 1, 2025.

Additionally, we would like to thank our generous sponsors who help make this program possible.

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Michigan Soybean News

Apply Now!

Your Political Voice

Michigan Soybean Association 51st Annual Meeting of Members Pursuant to Article V, Section I of the Bylaws of the Michigan Soybean Association (MSA), notice is hereby given that the Annual Meeting of the members of the Michigan Soybean Association will be held on Wednesday, January 29, 2025 at Soaring Eagle Casino, 6800 Soaring Eagle Blvd., Mt. Pleasant, Michigan 48858, convening at 4:30 p.m.

The purpose of the Annual Meeting is to announce director election results and transact other business as may properly come before the members.

Respectfully, PJ Feldpausch MSA Secretary

Reminder to Return Ballots and Complete Membership Survey: All MSA members should have received ballots for board of director elections. Elections are being held in Districts 3, 6 and an At-Large seat.

Please return ballots using the envelope included in the election packet.

Ballots must be postmarked by December 5, 2024 in order to be counted.

All MSA members also received a survey in their director election packet. Please be sure to fill out the survey and return it with your ballot or use the QR code in your packet to take the survey online.

New & Renewing Members NEW MEMBERS: Casey Taylor, Allegan Jan Timmer, Hopkins Quinn Smith, Homer Caleb Krumm, Allegan Logan Maher, White Pigeon Brandon Toews, Ithaca

Have an article suggestion?

Email comments, suggestions or article ideas to soyinfo@michigansoybean.org.

No longer wish to receive the Michigan Soybean News?

Email your name and mailing address to slapak@michigansoybean.org.

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Membership at Work

FURTHER ADVOCATING FOR MICHIGAN SOY

The MISOY PAC was established in 2024 and is the only political action committee that solely represents the interests of Michigan soybean farmers. The MISOY PAC provides the Michigan Soybean Association with resources to support Michigan legislators who advance soy farmer priorities.

MISSION: The mission of the MISOY PAC is to utilize contributions in a strategic way that strengthens and supports our relationship with policy makers to advance the soybean industry and to benefit Michigan soy farmers.

DONATE TODAY!

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Michigan Soybean News

Your Political Voice

Michigan Legislative Update Jason Wadaga, Vice-President of Government Relations, Kindsvatter, Dalling & Associates

T

he Michigan Legislature returned to session in September following the summer in-district work period to begin teeing up legislation for what’s anticipated to be a very busy lame duck session following the election.

With hundreds of millions of dollars remaining on the books for the state in 2024, we anticipate seeing a supplemental state budget that focuses on economic development. We’ll also be keeping a watchful eye on some potential legislation to address the Michigan Supreme Court’s decision to reinstate the original Earned Sick Time Act (ESTA) and minimum wage increases which would take effect on February 21, 2025.

MSA Hosts Legislative Lunch at the State Capitol In September, MSA staff and members hosted roughly one hundred legislators, staff and department officials for their annual legislative luncheon Jason Wadaga in the Heritage Hall of the Capitol. Prior to the luncheon, MSA members and staff visited the offices of fifty legislators involved with leadership, the Appropriations Committee and the Agriculture Committee.

Each year this event allows us to build relationships with lawmakers and their staff and educate them on our most timely key priorities and share information on current legislation with the potential to impact soybean farmers.

This year, our priority legislative asks were: 1. Support House Bill 4847 (Rep. John Fitgerald) to create tax incentives for producers and retailers of biodiesel.

2. Support Senate Bill 447 (Sen. Sam Singh) to create a tax incentive for purchasers of Sustainable Aviation Fuel (SAF).

During the event, MSA shared information and the results of a study funded by the Michigan Legislature regarding decarbonizing the Port of Detroit. The study found that using biodiesel is the best way to immediately decarbonize the port, which House Bill 4847 would help to do.

MSA would like to thank the staff and members that attended the legislative luncheon and made this year another success. Events like these are key to building and maintaining relationships with legislators in Lansing and your membership helps to make this possible.

Jake and Steve Lonier, soybean farmers from Clinton County, brought their new Claas combine to the Capitol to draw attention to MSA's Legislative Lunch event Winter 2024

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ALWAYS LEAVE IT BETTER THAN YOU FOUND IT. Through the soy checkoff, U.S. soybean farmers are investing in new production practices to continuously improve their sustainability while protecting the air, water and soil for generations to come.

unitedsoybean.org @UnitedSoybeanBoard @UnitedSoybean ©2024 United Soybean Board

Your Political Voice

MEMBERSHIP APPLICATION First Name:_____________________________

Date of Birth:__________________

Last Name:_____________________________

Number of Soybean Acres:_______

Address:_______________________________

Total Farm Acres:______________

City/State/Zip:___________________________

Occupation (circle one):

Phone:_________________________________

Farmer

Cell Phone:_____________________________

•

Email:_________________________________ 1-yr: $75

Young Farmer (18-24): $20

3-yr: $190

•

Non-Farmer Individual: $100

Retired

Other

Dues are not tax deductible as a charitable contribution for federal tax purposes, but may be deductible as a business expense.

18% of member dues are allocated to lobbying activities and are not deductible.

Mail application with payment to: Michigan Soybean Association

Payment Amount & Method:

3055 W M-21, St. Johns, MI 48879

Check (Payable to MSA) or Credit Card

Join online:

Credit Card Type:_____ Expiration Date:______ Credit Card #:_________________ CVV:______ Signature:_______________________________

Paying the soybean checkoff does not make you an MSA member. Checkoff dollars cannot be used for lobbying. Your membership is critical to our efforts on behalf of Michigan soybean farmers!

For more information on member benefits, visit www.misoy.org/member-benefits/.

Member benefits include: • • • •

Scholarship opportunities for your children and grandchildren Preferred vehicle pricing opportunities Cabela’s gift card purchase discount Discounted registration to Commodity Classic

• •

Annual $75 seed coupon for renewing members to use with our partnering seed companies The MOST IMPORTANT MSA member benefit: Having a voice in Lansing and Washington, D.C.!

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Membership at Work

CELEBRATING

Former MSA President Felix Witt

The Michigan Soybean Association (MSA) was founded in 1974 with 224 members. The first president elected was Felix Witt from Temperance.

The first employee of the association was hired to help run the organization and help with a growing membership.

Growth of the organization continued. As technology improved, a new logo was created to help differentiate the association and the checkoff program.

On January 6, 1989, the 15th Annual Meeting was held at Domino Farms in Ann Arbor, MI.

The Soybean NewsViews, a publication from the Michigan Soybean Association, was printed for the first time as a magazine and was printed with Soy Ink.

President Clinton signed Public Law 103-348 which moved federal printing to be performed with vegetable oils to reduce the use of petroleumbased ink. This help move the acceptance of soy-based products forward.

1974 1977 1983 1989 1990 1994 12

Michigan Soybean News

Your Political Voice

MICHIGAN SOYBEAN ASSOCIATION

2000 2009 2016 2020 2023 2024

The long awaited 25th anniversary of the Association was celebrated with past and present board members.

Spring 2009 was the first edition of the Michigan Soybean News (MSN) that you are reading now!

On June 5th, the Assocation celebrated 35 years with an annual meeting held in Zeeland.

Policy progress was made as Governor Rick Snyder signed the Biobased Products Procurement Bill on December 21st.

In addition, a new MSA logo was created to modernize the Association.

MSA begins to manage the Soybean Yield Contest. The logo that you recognize today was introduced in 2020 as well!

Representative John Fitzgerald introduced House Bill 4847, a tax incentive for the sale and production of biodiesel in the state of Michigan. This legislation is still under consideration in the tax policy committee.

Celebrating a successful 50 years kicked off at the 50th Annual Meeting of the Members. In addition to the celebration, MSA also formed a political action committee, the MI Soy PAC.

Past and present board members at the 35th anniversary

The signing of the Biobased Products Procurement Bill

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Your Soybean Checkoff

Diversifying Michigan Soybean Exports to Europe Ryan Olson, Industry Affairs Manager, U.S. Soybean Export Council

T

he growth of U.S. soybean crushing capacity as a whole is creating new export opportunities for Michigan soybean growers. Since ZFS Ithaca opened the state’s largest soybean processing plant in late 2019, Michigan has become a net soybean meal exporter, in addition to exporting whole soybeans.

About 30 percent of the soybeans grown in Michigan are exported to Canada and through the Great Lakes to Europe and beyond, according to The ProExporter Network. Now, 19 percent of the soybean meal crushed in the state follows that same path, while another 20 percent of that soybean meal moves through Atlantic Coast ports to global markets.

To ensure global importers are ready for Michigan’s products, the U.S. Soybean Export Council (USSEC) is sharing the advantages of U.S. soybean meal and addressing logistics to help customers around the world capitalize on its increasing availability and support global food security.

U.S. soybean meal offers significant nutritional benefits. USSEC is showing feed formulators that the value of U.S. soybean meal goes beyond crude protein. Its high digestibility and essential amino acids support the health and growth of livestock and aquaculture. Based on USSEC modeling, livestock farms using 100 percent U.S. soybean meal in feed formulations can unlock up to $3 million in profits or an extra $25 of value per ton used. Plus, U.S. Soy products have a lower carbon footprint than soy of other origins.

USSEC Showcases U.S. Soy Advantages For Michigan soybeans and meal heading to European markets, USSEC helps customers understand quality, differentiate between soy origins, maximize value and identify the benefits from the sustainability advantages of U.S. sourcing.

That has translated to sales, as Poland, the largest poultry producer in the region, imported 194,000 metric tons (MT) of soybean meal from the U.S. between March and December 2023 following two years of no U.S. imports. And, Polish customers are seeing the value of buying from the U.S. Following a 2023 shipment, Polish customers told USSEC they were pleased with the quality of the soybean meal they received, and the specifications of the commodity soybean meal delivered were slightly better than what

Unloading soybean meal in Poland 14

Michigan Soybean News

Investing Checkoff Dollars was outlined in the purchasing contract.

USSEC activities in Türkiye, also show promise, this time in promoting whole soybean demand. One-on-one visits between USSEC and an aquaculture customer revealed that they had rejected recent shipments of soybean meal originating in Brazil because of poor processing quality. The USSEC team intentionally engaged with representatives from the crushing company involved in the shipment and later learned that the company purchased a vessel of U.S. soybeans to avoid future quality issues like those reported from the previous Brazilian shipment. This type of engagement could be leading to additional sales this marketing year. According to USDA, Türkiye has already committed to 234,000 MT of U.S. soybean imports thus far, compared to no sales over the same period last year.

Other USSEC educational opportunities in Greece, Norway, Romania, Spain and the United Kingdom highlight the value and benefits of soybean meal from the U.S., whether crushed locally or at the destination country.

While total European soybean and soybean meal import volumes are expected to remain about the same in coming years, there are European market segments poised for growth and open for Michigan soybeans and soybean meal. For example, USSEC participated in the 2024 Global Seafood Expo in Barcelona, Spain, where industry partners report the total volume of fish and shellfish produced in aquaculture in Europe is predicted to rise by 56 percent from 2010 to 2030, while the value is expected to increase by $3.4 billion.

This is expected to lead to an additional total aquafeed requirement of 395,000 MT, which will include soy ingredients.

These collective efforts lead to increased demand and opportunities for Michigan soybean farmers to supply quality soybeans and soybean meal to Europe, the Middle East and beyond. Proximity to the Great Lakes St. Lawrence Seaway System and Atlantic ports supports local prices and allows competitive delivery of soy products from Michigan farms to European feed mills.

January 15, 2025 | 7:30 pm MSU vs. Penn State Breslin Center As part of an ongoing partnership with MSU Athletics, Michigan Soybean Committee will be sponsoring the Michigan State University men’s basketball game on January 15, 2025 against Penn State. MSC will have an interactive booth on the concourse with lots of great information about soybeans and agriculture!

With this partnership, MSC hopes to connect with Spartan Nation and provide resources and information on the ways that soybeans impact every life.

If you plan to attend the game, be sure to stop by our booth on the concourse to learn how you can SCORE BIG WITH SOY!

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Your Soybean Checkoff

High Oleic Soybeans - A Premium Opportunity Worth Considering?

High oleic soybeans have potential to improve human health and increase farm profits for those able to take advantage of near-term opportunities

Eric Anderson, MSU Extension Statewide Soybean Educator

H

igh oleic (HO) soybeans have been available for Michigan farmers to grow for more than a decade. The trait was originally developed to help position U.S. soybean oil to command a greater market share among other edible oils including palm, olive, corn, sunflower and canola. The primary difference between commodity soybeans and HO beans is not the percentage of oil, protein and other components, as they are essentially the same, but rather the difference is in the fatty acid profile.

The Backstory

Current and projected availability of high oleic soybean production

Linoleic and linolenic acids contribute to instability in oil and reduce both fryer life and shelf life. Oleic acid, a monounsaturated fat, improves stability. Olive oil, considered by many to be the gold standard when it comes to healthy cooking oil, has 75 percent oleic acid while oil from commodity soybeans has only 23 percent. In comparison, HO soybean oils have at least 70 percent oleic acid with some soybean varieties able

to produce over 80 percent. Thus HO soybean oil is more stable than commodity soybean oil with fryer and shelf lives 2–3 times longer.

Historically, soybean oil has been hydrogenated to improve its stability. However, this also produces trans fats which are particularly unhealthy as they raise “bad” cholesterol (LDL) and lower “good” cholesterol (HDL). The U.S. soybean market needed to find an answer to this problem to regain lost market share.

Enter High Oleic Soybeans

Comparison of fatty acid profiles in selected vegetable oils Credit: QUALISOY 16

Michigan Soybean News

In the early 2010s, the United Soybean Board invested $10 million to help DuPont Pioneer and Monsanto develop their own lines of HO soybeans in maturity groups that would cover 80 percent of U.S. soybean acres.

Pioneer first introduced Plenish

Investing Checkoff Dollars HO soybeans in 2012 in 13 states after a decade-long product development pipeline. In 2021, a partnership between the University of Missouri, the USDA, Missouri Soybean Merchandising Council, and the United Soybean Board created a non-GMO HO soybean they termed Soyleic. These continue to be widely available HO soybean commercial offerings to date, although Soyleic has been licensed by other companies including Beck’s. Michigan State University soybean breeder Dr. Dechun Wang, with support from Michigan Soybean Committee, has also worked with over 1000 HO breeding lines called Olasoy, and he has 15 lines currently in university variety trials. An estimated 1.6 million acres were planted to HO soybeans in the U.S. in 2024 with 2.7 million acres projected by 2027 according to a report prepared for the U.S. Soybean Export Council. Indiana leads in the production of HO soybeans with several processing facilities in the state.

Feeding HO soybeans to livestock has also proven beneficial for improving production and fatty acid profiles in both milk and meat. Feeding whole roasted or ground beans to dairy cows increased milk fat yield and the amount of oleic acid in the milk fat. Replacing commodity soybeans with HO beans in broiler and hog feed also shifted the fatty acid profile in the meat of both animals without harming feed efficiency or meat quality.

How Do They Compare?

Early accounts of a yield drag with HO soybeans have been replaced by numerous university reports that yields are now comparable with commodity soybean varieties. The only concern raised was weed control.

Non-GMO varieties of HO soybeans will require a different suite of herbicides compared with the GMO varieties. Plenish only has glyphosate tolerance, so glyphosate-resistant weeds will pose problems in these fields. Herbicide programs with layered residuals will likely be critical.

The main difference in production practices between HO and commodity soybeans is the need for identity preservation (IP) programs. Since HO soybeans have distinct genetic differences compared with commodity beans, they must be kept separate all along the value chain. With GMO varieties, growers can adhere to a “soft IP” program since it is not the presence of a certain genetic trait that must be detected but merely the average level of oleic acid concentration in the soybeans. If storing grain prior to delivery, growers must have enough separate bins for the HO beans and their other grains.

Non-GMO varieties require “hard IP” programs which include all the same precautions as “soft IP”

High oleic processing locations and Soyleic breeding program and yield trial sites in the Great Lakes region programs but with tighter restrictions. In this case, presence of GMO seeds will produce a positive detection for the trait and can cause rejection of a load.

Cleanout of planting equipment and thorough cleanout of all handling equipment is needed along with detailed record keeping.

But the Premiums For all the additional cleaning, maintenance, record keeping and time required with IP, buyers are prepared to pay a premium for delivered loads of HO soybeans.

Historically these premiums have ranged from $1–$2 per bushel for GMO varieties and $2+ per bushel for non-GMO varieties. Some buyers will pay lower premiums for immediate delivery and slightly higher for on-farm storage prior to delivery. Forward contracting is needed to ensure proper balance of supply and demand until this market develops.

Bottom Line The potential for HO soybeans to help U.S. farmers recapture domestic and international market share is great, but it will take time for food processors and industrial manufacturers to make the needed changes to switch to the improved feedstock. Several large American food manufacturers have been able to hop on the HO soybean oil bandwagon. This oil is currently being used in many Nestle products including CoffeeMate creamers. Other food products like Nutri-Grain breakfast bars and Pringles are currently evaluating HO soybean oil as an option to replace hydrogenated oils.

For farmers interested in pursuing this opportunity, contact the closest buyers to find out contract requirement specifics. For Michigan growers, buyers include Zeeland Farm Services, Quality Roasting (Reese), several processors within 60 miles of the Ohio and Indiana borders, and possibly dairy farms looking for a closed-loop source of HO soybean feed.

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Your Soybean Checkoff

2025 Crop and Pest Management Updates MSU Extension will host six in-person Crop and Pest Management Updates for field crop farmers, agronomists and agribusiness professionals in 2025.

All meetings will open with registration at 8:30 a.m. and end by 3 p.m.

Date

Region

Location

Contact

Friday January 10

Thumb

Franklin Inn 1070 E Huron Ave, Bad Axe, MI 48413

Huron County MSU Extension msue.huron@county.msu.edu or 989.269.9949

Wednesday January 15

Central

Gratiot Isabella Regional Education Service District Isabella County MSU Extension 1131 E Center St., Ithaca, MI 48847 msue.isabella@county.msu.edu or 989.317.4079

Wednesday February 5

Southwest

Dowagiac Conservation Club 54551 M51 N, Dowagiac, MI 49047

St. Joseph County MSU Extension msue.stjoseph@county.msu.edu or 269.467.5511

Friday February 7

Thumb

Saginaw Valley Research & Extension Center 3775 S Reese Rd., Frankenmuth MI, 48734

Saginaw County MSU Extension msue.saginaw@county.msu.edu or 989.907.6520

Tuesday February 11

Northern

Alpena Community College 665 Johnson St., Alpena, MI 49707

Isabella County MSU Extension msue.isabella@county.msu.edu or 989.317.4079

Thursday February 20

Southeast

Hillsdale ISD, Hayes Administration Building 310 W Bacon St., Hillsdale, MI 49242

Jackson County MSU Extension msue.jackson@county.msu.edu or 517.788.4292

Participants of the Crop and Pest Management Updates will hear MSU Extension specialists present the latest recommendations for managing weeds, diseases, soil fertility and more and will receive a copy of MSU Extension Bulletin “2025 Weed Control Guide for Field Crops”. The topics for each meeting will vary depending on the priorities for each region. Detailed agendas for all programs are available online or by calling the host Extension office.

The cost of the Weed Guides will be covered thanks to the generous support of the Michigan Soybean Committee, Corn Marketing Program of Michigan and Michigan Wheat Program, so attendees will only need to pay $40 for actual meeting costs including a light breakfast and lunch. Pre-registration online is required to ensure an accurate count for meals and materials. Please register at least one week before the event you plan to attend by visiting the registration website at https://events.anr.msu.edu/2025CropPestUpdate/ or by calling the host Extension office.

RUP and CCA credits will be available at all locations.

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Michigan Soybean News

Investing Checkoff Dollars

2025 Michigan Soybean On-Farm Research Winter Grower Meetings The results of the 2024 soybean on-farm research projects will be presented at our upcoming winter meetings. Participants will also learn about historical climate trends that are impacting our growing season in Michigan and have an opportunity to provide input on potential research projects for 2025. Time will be available for questions, comments and discussion.

Meeting Dates and Locations: • January 3, Lenawee Christian Center Auditorium, 111 Wolf Creek Hwy, Adrian, MI 49221 *This soybean on-farm research update is part of the Center For Excellence Crop Day • January 9, AgroLiquid, 3055 W M-21, St. Johns, MI 48879 • January 14, Uptown North Main, 975 N Main St., Frankenmuth, MI 48734 • January 15, Beagio's Pizza, 5795 Sanilac Rd., Kingston, MI 48741 • January 21, GreenMark Equipment, 16700 Heimbach Rd., Three Rivers, MI 49093 • January 22, Zeeland Farm Services, Inc., 2525 84th Ave., Zeeland, MI 49464 All programs begin with registration at 9:00 a.m., except Adrian which begins at 8:30 a.m.

Registration Information: The Michigan Soybean Committee covers all costs of these meetings. However, pre-registration is requested to ensure an accurate count for lunch and materials. To register online visit https://tinyurl.com/ SoybeanResearchUpdate2025. For help registering for any of the regional meetings, call the St. Joseph County MSU Extension office at 269.467.5511. Please pre-register 7 days prior to the date of the meeting you plan to attend.

Agenda: (For all locations except Adrian, which will follow the Center for Excellence Crop Day agenda) 9:00 a.m.

Registration and coffee 9:15 a.m.

Soybean Checkoff and Association Updates — Local MSC and MSA board members 9:30 a.m.

2024 Michigan Soybean On-Farm Research Trial Results — Eric Anderson, MSU Extension Soybean Educator 10:40 a.m.

Break 11:00 a.m.

Climate Trends and Agricultural Impacts in the Great Lakes Region — Jeff Andresen, MSU Climatologist 11:45 a.m.

Identify Potential 2025 Research Projects and Discussion — Mark Seamon & Eric Anderson 12:15 p.m.

Complimentary lunch (courtesy of the Michigan Soybean Committee) 1:00 p.m.

Credits, program evaluation and adjourn This program has been approved for 2 pesticide applicator recertification credits.

MSU is an affirmative-action, equal-opportunity employer. Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation and marital status, family status or veteran status.

Winter 2024

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Your Soybean Checkoff

Maximizing Soybean Income With Low Grain Prices and High Input Costs Eric Anderson, MSU Extension Statewide Soybean Educator and Jon LaPorte, MSU Extension Farm Management Educator

A

gricultural economists are projecting tighter profit margins for soybeans in 2025 than those realized in recent years due to lower market prices and high input costs. Soybean producers will need to manage production costs carefully while seeking opportunities to maximize yields. The following research-based recommendations from Michigan State University Extension will help producers reduce production costs without adversely affecting yields.

Select high-yielding and pest resistant varieties

Fertilizer costs, like many crop inputs, remain high in comparison to commodity prices.

Variety selection is the first step in improving net revenue and is one of your most important decisions when planting soybeans. Based on data from the Michigan Soybean Performance Reports, choosing varieties carefully can increase your yield potential by 5 to 12 bushels per acre.

Using USDA’s Economic Research Service (ERS) projected 2024/2025 market-year-average price of $9.97 per bushel, variety selection could add $49.85 to $119.64 per acre in revenue. Variety selection can also reduce yield losses due to white mold, sudden death syndrome (SDS), Phytophthora root and stem rot and

20 Michigan Soybean News

soybean cyst nematodes without increasing costs. Work with your seed dealer to strategically match varieties with the known pest pressure and productivity of your fields.

Reduce or eliminate tillage operations Tillage trials conducted across the U.S. have shown that tillage does not significantly affect soybean yield. Iowa State University research suggests soybean yield is not influenced by tillage system, and farmers can save $15 to $25 per acre in switching to no-till. A single tillage pass performed in the spring was compared to an untilled

Investing Checkoff Dollars control at eight locations in Michigan from 2019 to 2021. Tillage increased income at only two locations.

If your fields are relatively smooth and free from harvest ruts, and your planting equipment is equipped to plant through the existing residue, consider planting without additional tillage. Tillage operations may be necessary to level harvest ruts prior to planting and may be beneficial when planting in April. Although some will consider tillage to alleviate slug problems, MSU field crop entomologist Dr. Chris DiFonzo says it is perhaps more important to not plant wet and leave an open furrow where slugs can easily access the seed as it’s germinating.

Plant soybeans early Numerous planting date trials show that planting soybeans early maximizes yield potential. Yield losses of 0.3 to 0.6 bushels per acre have been documented for each day that planting is delayed after May 8. At USDA’s ERS value of $9.97 per bushel, that equals potential loss of $2.99 to $5.98 per acre per day. However, it is far better to delay planting than to plant into soil that is too wet.

Reduce planting rates Results from 67 replicated on-farm trials conducted in Michigan from 2015 to 2021 show that low planting rates can produce surprisingly high yields. In fact, the 100K planting rate was more profitable than the 130K and 160K planting rates when all 67 sites were combined. Using an average seed cost per bag of $66.62, potential savings of planting 100K seeds versus 130K or 160K seeds would be $14.27 and $28.55 per acre, respectively.

Higher planting rates are recommended when planting in marginal soils and when planting late.

Higher rates are also recommended in northern Michigan, where early maturing varieties are planted. Under good planting conditions, planting rates should be 15 to 20 percent higher than your intended harvest populations.

Base lime applications on soil test results Although soybeans will generally perform well at soil pH levels between 6.0 and 7.0, the optimal range is between 6.3 and 6.5 as this range maximizes nutrient availability and biological nitrogen fixation while minimizing soybean cyst nematode population growth. If you have

limited funds for fertility this year, spend them first on adjusting pH if a current soil test calls for it. Variable-rate lime applications are highly recommended to achieve more uniform soil pH levels within fields.

Don’t apply nitrogen or foliar fertilizers Hundreds of university trials have shown that nitrogen fertilizer applications to soybeans are rarely profitable. This has been confirmed in replicated on-farm trials conducted in Michigan. Foliar fertilizer applications to soybeans are also rarely profitable. This has been demonstrated in hundreds of university trials and in the Michigan on-farm trials where only 15 of the 156 replicated trials were profitable. The exception is foliar application of manganese sulfate which is recommended to correct visible manganese deficiency symptoms.

Consider eliminating starter fertilizer Eleven on-farm 2x2 starter fertilizer trials were conducted in Michigan in 2021–23. In two of the trials, the starter fertilizer increased income by $4.50 per acre. However, when all 11 sites were combined, the starter fertilizers decreased income by $30 per acre. In-furrow fertilizer placement has also not consistently increased soybean yields in Michigan on-farm trials with yield increases recorded at only two locations.

Apply potassium (K) fertilizers as needed to maintain critical soil test levels Soybean producers can make important potash application decisions by comparing their K soil test levels to the values listed in Table 1. If your K soil test levels are at least 10 ppm above the critical level, eliminating potash applications should not adversely affect next year’s soybean yields or drop K soil test levels below the critical level. However, if your soil test levels are less than 10 ppm above the critical levels, a maintenance level K application is warranted.

Table 1. Potassium critical levels and maintenance limits for soybeans (Tri-State Fertilizer Recommendations, Mehlich III values) Cation Exchange Capacity K critical level (meq/100 g) (ppm)

K maintenance limit (ppm)

<5

100

130

>6

120

170

continued on following page...

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Your Soybean Checkoff ...continued from previous page

Apply seed treatments only when warranted Soybean seed treatments including fungicides, insecticides, inoculants and nematicides have produced inconsistent yield benefits in university trials. For example, base seed treatments containing multiple fungicides and an insecticide were profitable in only 10 out of 31 replicated on-farm trials conducted in Michigan from 2017 to 2020. The average yield increase was 1.4 bushels per acre, which was about breakeven. Seed treatments may be warranted when pest problems such as SDS or Phytophthora root rot have been verified or when planting conditions favor pest damage. Examples include: early planting (Pythium and SDS); planting into grass sods (white grubs and wireworms); and when manure or green plant material has been incorporated within two weeks of planting (seed corn maggot).

Consider eliminating foliar fungicide applications unless field and weather conditions are favorable for white mold Prophylactic foliar fungicide applications have produced modest yield increases in 24 of 66 Michigan on-farm research trials with Stratego YLD, Priaxor, Miravis Neo and Delaro Complete from 2012 to 2023 (Table 2).

However, foliar fungicides rated as providing good white mold control (Aproach, Endura, Lektivar, Omega, and Propulse) can be important tools for managing white mold. Using a combination of tactics is recommended when planting soybeans into fields having a history of white mold. These include resistant varieties, reduced planting rates, wide rows, irrigation water management, careful tillage decisions, foliar fungicides, and using the Sporecaster App to assist with fungicide application decisions. You may also consider spraying only those areas of fields at highest risk, e.g. low, wet, pivot overlaps, etc.

Select and apply herbicides to maximize weed control, minimize crop damage and reduce herbicide resistance Christy Sprague, MSU weed scientist, evaluates commercially available weed control programs for GMO and non-GMO soybeans each year. The most profitable weed control programs year-in and year-out provide the highest level of weed control and minimize crop injury. The cost of the weed control programs is also considered, but it does not affect overall profitability as much as the level of weed control and crop injury.

Simplify cover crop management Three approaches to reducing costs with cover crops include: 1. Select less expensive species and reduce the number of species in a mix. Refer to the MSU Extension cover crops website for cover crop recipes and other guidelines.

2. Decrease seeding rates to the lower end of recommended ranges.

3. Reduce the risk of having to make more than one herbicide application to terminate.

Prioritize timely harvest Since elevators purchase soybeans based on 13 percent moisture level, harvesting a few percentage points above this could result in an expense of $15 per acre in drying costs. Harvesting a few points below this could cost that much due to lost weight at the scales. Refer to the MSU Extension article, “Harvest considerations for overly dry soybeans” for more details.

Consider shifting allotted storage capacity and price potential prior to harvest

Storing grain can sometimes be used to secure a better price on crops. Some farms assign certain grain bins to specific crops each year as part of their marketing strategy.

Table 2. Summary of the Michigan on-farm foliar fungicide trials However, each year should be reviewed on its own, Fungicide Stratego YLD Priaxor Miravis Neo Delaro Complete especially if futures prices and local basis provide an # of trials 9 22 22 13 opportunity for one crop to # of trials with yield increase 5 8 9 2 gain a distinct advantage over another.

Average yield increase (bu/ac) 1.5 2.1 2.2 0.8

22 Michigan Soybean News

Your Soybean Checkoff

Soy Connext 2024 Showcases the Power of U.S. Soy

Dave Williams, Michigan soybean farmer, MSC representative to the U.S. Soybean Export Council and member of the SEC Global Advisory Panel

T

he exports of the soybeans that U.S. farmers grow are not just important; they are a cornerstone of the global agricultural economy. The work the United States Soybean Export Council (USSEC) does significantly increases our exports, and amplifies the fact that our farmers' hard work and dedication makes this possible. This global impact is a testament to the significance of our work as farmers and the pride we can take in it.

One of the opportunities USSEC has developed to showcase U.S. Soy on a global stage is Soy Connext. Soy Connext 2024 was an excellent event held in San Francisco, CA, in August. Trade teams from around the world, representing 60+ countries, met with nearly 700 industry leaders, including U.S. Soybean farmers. This diverse gathering was a testament to the agricultural industry's global community.

Over 25 speakers presented during the three-day event. The topics included a broad overview of U.S. soybeans, explaining the supply and demand outlook, and insights on the 2024 growing season from two U.S. soybean farmers. Many of our customers are looking for sustainable U.S. soybeans. Our sustainability was highlighted during the morning session, and customers using Sustainable U.S. Soy were recognized.

After a networking lunch, additional presentations were made on the nutritional value of U.S. Soy and how nutrition science is shaping the future of soy.

Receptions, luncheons and breaks during the event allowed attendees to network, an important component of Soy Connext. Several trade teams visited different states before and after the San Francisco event to get a firsthand look at soybean farming from the ground up. The Michigan Soybean Committee facilitated visits and hosted a South Korean trade team.

The final day of Soy Connext was a learning opportunity about more transparency in our supply chain, and how the fracturing of the global financial system might lead to more market stability outside of our traditional markets.

Soy Connext 2025 will be held in Washington, D.C.

24 Michigan Soybean News

Investing Checkoff Dollars

Michigan Advanced Biofuels Coalition is Making an Impact

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t has been an exciting season for the Michigan Advanced Biofuels Coalition filled with events, new stakeholders and big announcements. The connections and partnerships made are helping to forge new relationships with key industry partners, get a seat at the table for important biofuels conversations and raise awareness for these renewable fuel options.

Biodiesel on the Riverwalk Event On August 29th over 50 community leaders, businesses people and governmental representatives gathered at the Port of Detroit to discuss the use of advanced biofuels, like biodiesel, in Michigan. The event opened with a “Biodiesel 101 Crash Course” touching on how biodiesel can be used in many modes of transportation and safely used throughout the winter. The group also heard presentations from Warner Petroleum, the Port of Detroit, Southwest Detroit Environmental Vision, Michigan Clean Cities and Senator Stephanie Chang. We kindly thank Warner Petroleum and the Michigan Soybean Association for their support of this event.

Michigan State University Joins MiABC Michigan State University joined MiABC as a stakeholder, but the campus is not new to advanced biofuels. Since 2013, MSU has relied on biodiesel to fuel its diesel-powered vehicles and equipment. This year, the university’s transportation department moved up from B5 to a B20 biodiesel blend. The higher biodiesel blend currently helps reduce emissions from university equipment and 70 university vehicles that use diesel fuel.

B20 is a readily available solution to help the university meet its goal of reducing GHG emissions by 50 percent from their 2010 baseline, eliminating 292,934 metric tons of CO2. Although MSU already invests in electric, hybrid and propane vehicles, these alternatives aren’t always practical for fueling the diesel buses, trucks and generators on campus.

“Because of the needs of our fleet, electric vehicles can’t be the sole solution to greenhouse gas reductions. Biodiesel is a renewable fuel that supports sustainable environmental practices, and it burns cleaner for better air quality,” says Brooke Pugh, Manager IV, Transportation Services at MSU.

Huge Grants Add to Michigan's Biodiesel Capacity Waterfront Petroleum Terminal Company received a $1.17 million grant to expand use of biodiesel in the Detroit metropolitan area.

The newly announced grant is through the USDA High Blends Infrastructure Incentive Program (HBIIP). This program assists in infrastructure improvements to encourage sales of renewable biofuels that reduce harmful emissions from diesel vehicles and marine vessels.

Waterfront Petroleum Company is a Detroit-based fuel distribution company. With the HBIIP grant, the company will add biodiesel storage tanks and equipment to its Dearborn fueling facility – increasing its biodiesel sales capacity by 10 million gallons per year. With these improvements, Waterfront Petroleum Terminal Company will more efficiently serve both marine and land-based customers at the Dearborn site.

Winter 2024 25

Your Soybean Checkoff

Michigan Soybean Hosts Korean Trade Team

I

n August Michigan Soybean Committee hosted 13 food manufacturers, businesses and importers from Korea. Most members of the trade team were soy-food producers that manufacture tofu, soy milk, soy paste and more. This trade team made many stops to learn more about growing and processing specialty food grade soybeans in Michigan. Some of their stops included Star of the West Milling Company and the Michigan State University Soybean Breeding Program. The trade team was also able to visit the farms of Gary Parr and Jim Lilly to walk through some soybeans and hear how U.S. soybean farms are sustainable, multi-generational and proud of the high quality soy they grow.

In a time when commodity soybean prices are lower, developing value-added markets like food grade soybeans is crucial. Korea is the world's second largest importer of U.S. food-grade soybeans and their import market continues to continue to foster growth. More than 448,000 metric tons of food soybeans are used in Korea each year and this amount is expected to grow by at least 10 percent by 2035. The U.S. Soybean Export Council reports that soy customers in Korea appreciate the reliability and quality of food grade soybeans grown in America. Home to 52 million people, Korea is the 29th most populous country in the world. U.S. Soy has collaborated in Korea since 1980.

Korea also offers other market opportunities for soybean farmers and U.S. soy including increased soybean meal and high oleic soybean oil demand.

26 Michigan Soybean News

Investing Checkoff Dollars

Soy Foods in Korea Tofu •

• •

Made when soy milk is mixed with magnesium chloride brine, called nigari, or with calcium sulphate causing the milk to curdle Tofu firmness is determined by the amount of water that is pressed out Silken tofu has a high moisture content and is commonly used in desserts

Soy Milk •

• •

Of all milk alternatives, soy milk is the most similar to cow milk in nutritional content and protein quality Soy milk is made through a process of soaking, cooking, grinding and straining soybeans Fortified soy milk contains Omega-3 fatty acids

Soy Paste • •

•

A key ingredient in many soups, stews and sauces, soy paste adds a sharp and salty flavor Soybean paste is made by fermenting soybeans and brine, creating a past the consistency of refried beans Soybean paste is an essential ingredient in miso

Winter 2024 27

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Your Soybean Checkoff

Kathy Maurer Retires After 27 Years

A

fter 27 years of service to the Michigan soybean industry, Kathy Maurer officially retired as Financial Director for the Michigan Soybean Committee and Michigan Soybean Association. Hired in 1997 by Keith Reinholt, Kathy's role evolved over time and encompassed many functions of the soybean office over the years. Beyond financials, she worked on checkoff remittances, compliance, audits, international market development and more during her tenure.

Board members, staff, farmer leaders and her family celebrated Kathy with a dinner and evening of fellowship as a sendoff to her next chapter.

Stories and fond memories were shared, and many enjoyed reminiscing about traveling with Kathy on soybean adventures over the years.

In her retirement, Kathy is looking forward to spending time with her husband, kids and grandkids and hosting guests in her Airbnb.

The board and staff wish Kathy all the best in her retirement and extend their sincere gratitude for her service to the Michigan soybean industry over the years.

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Michigan Soybean staff members 30 Michigan Soybean News

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Down on MI Farm Dinners Connect Influencers and Agriculture

F

or the third year, the Michigan Soybean Committee was proud to be a Gold Level sponsor of the 2024 Down on MI Farm Dinner Series, presented by Michigan GROWN, Michigan GREAT. The three dinners took guests on a delightful culinary journey that honored the essence of Michigan's farms and fostered fulfilling conversations about food and agriculture in Michigan.

This year, the three host farms were H&H Farms in Vicksburg, Carpenter Farms in Adrian and Shady Lawn Farms in Bannister.

We'd like to extend our gratitude to the farms for their openness and hospitality. Each of the venues provided an excellent backdrop for a memorable evening.

During the on-farm dinners, guests were served extraordinary farm-to-table cuisine featuring locally-sourced produce and pork from nearby farms. Each event began with a farm tour, allowing attendees to appreciate the beauty and work ethic of rural Michigan. A variety of interactive experience stations gave guests a chance to delve into Michigan's agriculture industry and learn more from the event sponsors - the Michigan Soybean Committee, Corn Marketing Program of Michigan and Michigan Pork Producers Association. The experience stations included crafting cocktails with local corn-based spirits, blending their own custom pork rubs and pouring and flavoring soy lip balm.

Central to each dinner were communal tables where participants enjoyed delicious meals and engaged in enriching conversations. Farmers, community leaders and social media influencers shared stories, experiences and questions about Michigan's robust agriculture and food system. These dinners were designed to foster connections between consumers and the dedicated farmers who support our communities.

With over 300 different high-quality, fresh foods, commodities and products, Michigan proudly holds the title of the nation's second most diverse agricultural state. Through shared experiences, we aimed to create lasting connections and promote a deeper understanding of the crucial role that Michigan agriculture plays on our local economy, environment and overall quality of life. Learn more about the work of Michigan GROWN, Michigan GREAT at michigangrown.org.

Winter 2024

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Your Soybean Checkoff

Spartan Nation Scores BIG With Soy A

gain this year, MSC made an impact on consumers with their “Score Big with Soy” sponsorship at the November 2 nd MSU football game vs. Indiana. Positioned near Spartan Stadium, MSC’s booth and Fendt tractor display, courtesy of Farm Depot, drew the attention of fans heading to the game. The setup invited fans of all ages to engage, ask questions, and learn more about agriculture and the versatility of soybeans. The tractor was especially popular, adding a fun way for consumers to see into the daily lives of Michigan’s 12,000+ soybean farmers.

The highlight of the day for many fans across campus was MSC’s free donut delivery. Volunteers from the MSU Agronomy Club, along with MSC board members and staff, made rounds across campus delivering fresh donuts to tailgaters. Seeing our carts pull up with boxes of donuts was a great surprise for fans getting ready for the game! The group handed out more than 2,000 donuts fried in high oleic soybean oil, courtesy of Quality Roasting, while talking with fans about soybeans and the farmers that grow them.

From the engaging booth to the donut deliveries, MSC’s campaign was a memorable addition to game day. Staff and board members were thrilled to connect with so many fans, share the benefits of soy, and bring a little extra joy to Spartan Nation’s game-day experience.

This marks the third year of MSC's partnership with MSU Athletics and we are definitely seeing people's awareness of MSC and soybeans increase as we continue to engage with fans at various athletic events. As Michigan's Land Grand university, there is a rich history of agriculture on campus, but many fans today are much more removed from the farm than in generations past. Connecting with consumers on campus on literal common ground has proved an effective way to start conversations and share information about soybeans role in our daily lives. We look forward to continuing this partnership in the future.

To lean more about how you can “Score Big with Soy” visit www.michigansoybean.org/score-bigwith-soy.

32 Michigan Soybean News

Investing Checkoff Dollars

Winter 2024 33

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Since 1978, Mr. Wiesemeyer has frequently reported on and interviewed senior government officials, including presidents, as well as USDA Secretaries since Earl Butz. He has traveled extensively in his assignments and is a frequent speaker on farm policy and trade issues. Wiesemeyer rejoined Pro Farmer in June of 2017, after serving as their Washington consultant for 19 years while at Informa Economics, and before that an employee of Pro Farmer, then owned by Oster Communications. Mr. Wiesemeyer also is one of the writers for the Agriculture Letter, formerly the Kiplinger Ag Letter, now owned by Farm Journal Media.

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