DIA30003 TASK 2

THE FUTURE OF F&B DESIGN

MADE BY Michelle Haryono 103141407

Semester 1, 2023

I’m Michelle Haryono, you can call me chelle in short! I’m a 3rd year Interior design student in Swinburne University who is passionate about the creative industry.

I have experience as a graphic designer, web designer, and a social media manager. I’m also interested in digital and strategic business marketing as we’re getting closer to the digital world now.

I have been using rhino, revit, photoshops, illustrator, and other adobe apps for my past projects, and I’m looking forward to broaden my knowledge in other software to help me create a better design in the future.

DESIGNER PROFILE GIVEN CONTEXT

Metaverse has been a popular topic that has run around for a long time. In metaverse, people can create avatar that can digitally meet with each other at anytime they like and at anywhere they might be in the world. It is a virtual world where people can resemble their real personality, their real hobby, or even can fix the things they don’t like in real life!

As we are now evolving to that state, I am building a business that can be sustainable in the future. Focusing on designing for F&B place, I aspire to make a design firm that works together closely with AI and technology instead of competing with it.

Post-pandemic condition: combination of on site and digital meeting, more environmentally conscious, and the incorporation of machine in daily work

Design Services:

- Multi-sensory interactive dining in terms of food, interior design, and atmosphere

- Adjustable table height, sitting place, lighting, and thermal conditions around customers

- Plant-based menu and farm-to-table dining to lower carbon footprint

- Machines and robots support to do customer service, cleaning, and other daily task

Metaverse aim to have over one billion users by this year (1/4 from the social media user in 2023). Meaning people and socmed will slowly transform to the metaverse world.

Design Services:

- Multi sensory experience includes the feel of origin history of the restaurants, culture, and create ambience during a specific timeline

- Micro environment automatically responds to people’s needs by storing their preference in the cloud system and distribute it among hospitality industry

- Artificial meat/ 3d printed meat to be an alternative for mass consumption and climate

- plants and interior greeneries is a food garnish that customers can get anytime they want

- Robots can detect customer’s moods and respond to it by having an appropriate interaction/ comfort/ chat with customer

Metaverse take over social media and digital appearance in the metaverse is more important than a physical one in the real world

Design Services:

- virtual dining experience in metaverse through VR

- micro and even macro environments are adjustable on their own virtual display

- real time 3d render of the food can be seen when customers about to order the food

- physical restaurants will have a version in the metaverse where people can access

- metaverse will be the main platform for marketing and business

- In real life: tables, chairs, walls, cutleries are all AI-powered robots that can respond to our needs

Everything is run by system and design has full flexibility since there’s almost no limitation in the metaverse world

Design Services:

- Flexible and customizable experience in each restaurant. Customers can determine how they want their experience to be to a certain extent

- Restaurants can be floating on the water, in the sky, underground, inside a tree, etc, to enhance user experience

- Taste and aroma of the food can be felt through a device that stored universal information of every restaurant in the metaverse (like a speaker that shares taste and aroma)

- Digital appearance in the metaverse will be the main business for the restaurant

- Restaurants have Brand Ambassador that interact with its customers and even accompany customers to dine in the restaurant

- Physical restaurant is filled with AI tech that can understand human’s needs, emotions and it can run without human control

DESIGN IN THE METAVERSE

7 SENSES DIGITAL DESIGN CAN BE FELT PHYSICALLY

FULLY ADJUSTABLE CUSTOMER EXPERIENCE

AVATARS AND DIGITAL SPACES

FIG

DO WE EXIST AS A COMOANY

We believe that everyone is able to design what their desire. Working together with AI, we specialize in bridging a design ideas in the real world into a virtual world. Transforming contemporary ideas into a unique, outstanding, almost unrealisticly perfect in the virtual world

DO WE ACHIEVE OUR MISSION

- keep up with the trends and technology

- design-for-solution spirit to tackle the problems in the real world and solve it in the virtual world

- offer service package with flexible budget

- utilizing existing/evolving technology to function greater and have greater impact

- have an easy user-friendly experience for everyone to use

WHY HOW WHAT

DO WE OFFER

We offer a collaborative design-decisionmaking with real time preview in the virtual world with customers. So we can test out any crazy ideas, refine it, and make it work in the future. Our design services have wide range of price that is flexible for the clients to adjust according to their budget

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CORE VALUE

We are adaptable in every situation. Any kind of designn ideas or visions requested by the client can be adapted by both virtual reality and real world

Our design service is inclusive for everyone to use. New starter with minimum budget, long time professional, we accomodate everyone to design and consult with us.

CORE PURPOSE

We thrive to create new technology everytime we start a project. We like to overcome the on-going obstacles and turn it into a working solution by using AI and technology, both in real life projects or virtual reality projects

IMPACTFUL

to make an impactful design for the world and the society

COLLABORATIVE ENDLESS POSSIBILITY

to encourage customers to do anything they like for their business and refine our ideas together

to make the impossible to become possible

VISION

Our vision is to create an endless possibility for the future world that is impactful for the world and the society.

We believe AI and human can work side by side to create something unimaginable, propose a solutions to the world’s limitation, and eventually evoke a great impact to the world and the society. By utilising technology, we also thrive to create a new experience for our clients and the user so they can feel the design in a more personal extent and adjust it as they like. The end goal of our vision is to create a better world without harming any of our people and environments.

FIG 5.

NAME

Finn Oliver

AGE

25

OCCUPATION

Digital coffee artist

HOBBY

Travelling and culinary

GOAL:

- To have his own coffee shop

- To have a digital business that he can run at any time and anywhere

- To explore more about other coffee artistry and present it to his future coffee shop

FRUSTATIONS:

- Not able to find an affordable designer

- Hard to visualize his idea and unsure if it’s going to be possible

- Don’t know much about new technology

CUSTOMER SEGMENT

get knowledge on starting and running the business

able to visualize the design in 3d form

less stress from researching and designing

don’t know how to make a floorplan, drawings, and renders

less stress from contacting needed vendors

introduced to technology and have it ready to be implemented

have a floorplan ready on hand

get exposure from the well-known designers

have a nice, well, designed place more confident in choosing the design materials

make floorplans, sections, and other construction drawing

think about sustainability, accessibility and applicable building codes

GAINS PAINS CUSTOMER JOBS

unfamiliar with the evolving technology and concept of metaverse

refined ideas to create a successful business

learn about technology and how to implement it in the business

creating a virtual platform for the business

don’t have time to do the research

unsure which materials is right and within budget

no experience, dont know how to start

have no connection to contractors/ designers

few connections to promote the business theory of sustainability is different from the real implementation

do research,analysis and make marketing strategy testing out materials, textures, and colors with budget

make renders to visualize design ideas

contacting vendors, contractors, and all sellers needed

FIG 6.

well known previous projects boost up designers reputation

research inventory can be used for multiple projects one time investation in VR technology

have multiple teams to do various tasks know which idea is better to be implemented

similar approach in technology being implemented in the fnb

material sampling can be used over and over again

give consultation to the range of choices customer have

multi-sensory VR design preview

research about the society and upcoming trends

have studied and implemented sustainability in previous projects

bulk buying from known vendors make price more affordable

many connections from previous projects and well known in the industry

GAINS CREATORS PAINS RELIEVERS

many connections to other designers and vendors

have a team to keep updated with trends and technology

design documentation (all the drawings)

PRODUCTS & SERVICES

site visit and analysis

material sampling

have done a lot of research about how the business works

have material sampling and experience in using certain materials

have done metaverse project before and know how it works

register and create metaverse configuration

experienced in designing fnb in real world and virtual world

have a spesific team to do drawings and renderings

setting up moodboards and spread out design ideas

offer 3d printing/ sustainable options contacting contractors/ other related practice that is needed

installing system and built-in technology

a digital version of the space to be accessed in metaverse

Our multi sensory VR design preview help young entrepreneurs with little experience who want to open new interactive sustainable restaurant with the hope of publishing it in the metaverse by providing real time 3d render with colors, textures, site, technology being implemented and creating digital version in the metaverse

20 YEARS FROM NOW

POSITIONING PRACTICE

WHAT do you want your firm to be known for?

We aspire to be known for a collaborative, responsive, and advanced design firm that work closely with AI to accomodate client’s desire and their personality into the design. We also specialize in creating a future-proof business by designing a digital space in the metaverse.

WHY do you want your firm to be known for in this?

Not many people are aware of the speedy advancement of technology that could change the way we inhabit, we design, and we interact. This includes the new world in the metaverse. Our design firm hopes to encourage and be the bridge between opening a FNB business in the real world and in the future metaverse space.

WHAT strengths will this be leveraging?

To achieve this, I will use my ability to connect to my client and gain their trust. Creating a futuristic business that are aesthetically pleasing and promising in the long run as well.

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- Ability to connect and build trust with others

- Have eyes for details

- Able to create drawings and 3d renders

- Focused when working

- Like to sketch and visualize

- Passionate in every project

STRENGTHS

S O

- Tendency to procrastinate when the idea is not there yet

- Use the similar style over and over again

- Lack in time management

- Slow progress because I keep changing my design decission until it appeals me

- Have too many side jobs and organisations work

WEAKNESS

- Advancement of design software make the projects become faster and easier

-Social media can be an impactful platform to advertise and grow

- Growing connections from meeting new people in workplaces

OPPORTUNITIES

W T

THREAT

- Connected to my friend’s connection

- Taking inspirations from places in Melbourne

- Tight competition finding job after graduation

- Design company mostly require 2-3 years experience

- Minimum opportunities for design internship

- Advancement of technology and ai forces us to understand and master many things

- Have only 2 years to gain work experience in Australia

- Hard to start a business as a non local

REFERENCE LIST

Fig 1. Nick Reynolds. (2018). Women standing near white wall [Photograph]. Unsplash.

https://unsplash.com/photos/Im997E8lWho

Fig 2. Kayleigh Harrington. (2017). Group of people inside the restaurant [Photorgaph]. Unsplash.

https://unsplash.com/photos/yhn4okt6ci0

Fig 3. Kelly Sikkema. (2020). Yellow click pen on white printer paper [Photograph]. Unsplash.

https://unsplash.com/photos/gcHFXsdcmJE

Fig 4. Stephan Sorkin. (2019). Person wearing VR smartphone headphone [Photograph]. Unsplash.

https://unsplash.com/photos/NN9HQkDgguc

Fig 5. James Yarema. (2021). Blue and black digital device phone [Photorgaph]. Unsplash.

https://unsplash.com/photos/npTT9rD8wd4

Fig 6. Joseph Gonzales (2017). Men wearing white v-neck shirt portrait [Photograph]. Unsplash.

https://unsplash.com/photos/iFgRcqHznqg

Fig 7. Ameer Basheer. (2019). Person wearing high tech glasses [Photograph]. Unsplash.

https://unsplash.com/photos/2r5adxul49E

Fig 8. K8. (2019). People in restaurant [Photograph]. Unsplash.

https://unsplash.com/photos/sWEpcc0Rm0U

Fig 9. Romain Briaux (2019). Brown and white food on black plate [Photograph]. Unsplash.

https://unsplash.com/photos/G7eI_KNp7iw

Fig 10. Annie Sprat. (2020). Gastronomical food being placed on a stone plate [Photograph]. Unsplash.

https://images.unsplash.com/photo-1664994464799c8f643d712f6?ixlib=rb-4.0.3&ixid=MnwxMjA3fDB8MHxwaG90by1wYWd lfHx8fGVufDB8fHx8&auto=format&fit=crop&w=388&q=80