August 2017 Material Handling Wholesaler

Page 5

August 2017 • Vol. 38 No. 8

22 |

Sales Trends Jeffrey Gitomer

Business plans, five-year spreadsheets and other fairy tales

26 | Human Element Caliper Corp.

Unwrapping the secrets of hiring and development Stock photos provided by Ingimage.com

Cover Story 6 | Renting is about profit, not sales Fred Hageman

Columns 10 | Aftermarket Dave Baiocchi React or Respond?

16 | Bottom Line Garry Bartecki

Changes coming to your rental business

Dean Millius General Manager/Publisher Alva Coffman Account Executive

dmillius@MHWmag.com acoffman@MHWmag.com

Kathy Regan Editor editorial@MHWmag.com Spencer Birkenholz / Eric Faramus Production Lead / Graphic Artist art@MHWmag.com Material Handling Wholesaler: (ISSN # 2155-3467) is published monthly for new and used equipment dealers, equipment manufacturers, manufacturer’s reps, parts suppliers, and service facilities serving the material handling industry. Editorial opinions expressed herein are the author’s and do not necessarily reflect the opinions of Material Handling Wholesaler. All material contained herein is protected by copyright laws and owned by Specialty Publications International Inc.

ADVERTISING CALL 877.638.6190

Industry News 30 Nuts & Bolts

32 Shifting Gears

Email: dmillius@MHWmag.com • acoffman@MHWmag.com Material Handling Wholesaler reserves the right to reject or cancel any advertising for any reason, at any time. Advertisements that simulate Material Handling Wholesaler editorial matter in appearance or style or that are not immediately identifiable as advertisements are not acceptable.

SUBSCRIPTIONS: Third class subscriptions are free to qualified

Reader Resources 36 Classified

39 New Products

41 Source Directory 44 Advertiser's Index

In the next issue... arry Bartecki examines the industries G current financial challenges and anticipated regulation changes.

firms. First class: $89.95 per year. Foreign First Class: $415 Surface: $310 per year. Mexico and Canada Surface $145 Airmail $175. Single copies: $10.00 each.

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Visit us Member of

MOTOR TECH, INC. Specialists In Remanufactured Lift Truck Motors & Parts • • • •

Large Inventory 24 Hour Turn Around Competitive Price Same Day Shipment on Stock Motors • Six Month or 750 Hrs Warranty • We are now rebuilding Raymond gear boxes. Call for price and availability OLLAR $ $ TOP D Model te a For L ores Motor C

MOTOR TECH, INC. 419 Interstate Rd, Addison, Il 60101

800-253-3062

Fax 630-543-1972

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August 2017

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