A beautiful marriage: luxury automotive and fashion By Nicholas Henare
If you’re in Auckland 22-28 August you’re in for a treat. Mercedes-Benz New Zealand has just announced that it will enter into its third year as an Elite Partner of New Zealand Fashion Week, and will recognise Harman Grubiša as the 2016 ‘Mercedes-Benz Presents’ designer.
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ercedes-Benz goes hand-in-hand with fashion. The luxury automotive and fashion worlds are star-crossed lovers when it comes to style and elegance. Over the course of more than two decades, Mercedes-Benz has supported fashion globally, and in turn, forged a decisive reputation for promoting young design talent. Harman Grubiša’s entrepreneurial success and timeless, classic design appeal has rendered it one of the nation’s most exciting new fashion
labels, and is one of the first New Zealand labels to be nominated for the International Woolmark Prize. The brand will present its 2017 Autumn/Winter collection as ‘Mercedes-Benz Presents Harman Grubiša’. In conjunction with Mercedes-Benz, this exclusive runway show will feature as the debut evening show at 2016 New Zealand Fashion Week. “We are both thrilled and humbled to have been invited into the global Mercedes-Benz family,” said Madeleine Harman of Harman Grubiša.
Harman Grubiša joins esteemed previous global recipients including designers such as Carolina Herrera, Derek Lam, Badgely Mischka, Dame Trelise Cooper and Kate Sylvester. In addition to the ‘Mercedes-Benz Presents’ runway show, Mercedes-Benz will support New Zealand Fashion Week as the event’s ‘official automotive partner’. The brand will provide a fleet of official event vehicles to transport VIP guests throughout Fashion Week in unrivalled Mercedes-Benz luxury.
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