ur ds Yo e ll Ne r A ng Fo bi um Pl
Laurie Hagey LilyGrace Lynda Wunder Spherion
June 2013 The Greater Fort Dodge Growth Alliance Pages 18-21
ar 32 4 Ye 22 ge 2 5- Dod 95 Fort 5- ing 51 Serv
Deb Shriver TRMC
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CONTENTS JuNE 2013
Women in Business/Management Issue n Deb Shriver is chief nurse
executive at Trinity
n LilyGrace is in the business
n Spherion is on the move
in northern Iowa
Focus is patient care .................................. 5
d e p a r t m e n t s economic indicators
in every issue Alliance Newsletter ................................................... Alliance News ........................................................... CVB ......................................................................... Investing in Our Community ................................... Iowa Central Insights ................................................
ON THE COVER Deb Shriver, chief nurse executive at Trinity Regional Medical Center, poses in the front lobby of the hospital by the waterfall. — Messenger photo by Hans Madsen
Helps downtown thrive ......................... 10
18 22 23 25 26
Lynda Wunder leads local office ............ 14
June 2013 • FORT DODGE BUSINESS REVIEW • 3
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Fort Dodge Business Review is published monthly by The Messenger in cooperation with The Greater Fort Dodge Growth Alliance.
All rights reserved. Copyright 2013. Reproduction in part or in whole without the expressed written permission of Fort Dodge Business Review is strictly prohibited. unsolicited manuscripts must be accompanied by return postage. Fort Dodge Business Review is not responsible for unsolicited photographs, artwork or manuscripts. The opinions expressed in editorial material are not necessarily the opinions of Fort Dodge Business Review.
Deb Shriver, chief nurse executive at Trinity Regional Medical Center, center, stops to chat with Paulette Gleason, left, and Amber Barkhus, right, who are registered nurses in Critical Care.
deb shriver is chief nurse excecutive at trinity regional medial center Patient care is focus of her multifaceted role by TERRENCE DWYER Trinity Regional Medical Center, part of UnityPoint Health, has embarked on a campaign to improve the coordination of all aspects of patient care no matter what the setting. The goal is quite simply to make certain that the outcome for every patient is optimal each time an encounter with the health care system takes place. Deb Shriver has a huge role to play in that ambitious undertaking. She is the chief nurse executive at
photos by HANS MADSEN Trinity. “I’m responsible for the nursing operations and for nursing practice across the organization,” Shriver said, providing a summary description of her job. “It’s within Trinity, but I also assist as needed with UnityPoint Clinic and UnityPoint at Home.” She wears multiple hats, but the key focus of her key leadership role is quite straightforward. “Continuing to keep the focus on
what’s best for patients and patient care,” she said. “That’s always the most important thing.” Sue Thompson, president and chief executive officer of Trinity Health Systems, said its almost impossible to overstate how important Shriver is to the medical center’s success. “Trinity Regional Medical Center is blessed to have such an exceptional nursing leader in Deb Shriver,” Thompson said. “In addi-
June 2013 • FORT DODGE BUSINESS REVIEW • 5
Deb Shriver, chief nurse executive at TRMC, stops to look over a moniter with Jenny Condon, a registered nurse in Critical Care. tion to the respect she enjoys from her peers and staff, Deb’s home health care background has been invaluable in the development of our ACO (Accountable Care Organization) and care coordination work. Her experience in home health care allows her to look beyond the walls of the hospital and to come up with new and better ways to deliver care for our patients. She has been instrumental in working with staff from the hospital, clinic and home care in creating one team where we all work together to achieve ideal care for our patients.” Shriver has been in her present role at Trinity for a decade, but she’s been part of the professional team there for more than three decades in a variety of nursing and management positions. With more than one-third of a century of involvement in the local health care world, Shriver is wellpositioned to comment knowledge-
ably on TRMC’s strengths. She said she has enormous respect for the institution and the professionals who are her colleagues. “We have a committed staff and personnel that all want to do the right thing for our patients and their families,” Shriver said. “I think we have been continually innovative as we try to think about what the future is and prepare for that future in terms of what kinds of services we offer and how we prepare people educationally and with various experiences as we go forward.” The fact that Trinity is large enough to offer sophisticated treatment options, but not so large that it is bureaucratically unwieldy, are important parts of the story. “It is small enough that we can be more nimble,” Shriver said. “We can make changes appropriately more quickly. Also, because of our size we have the ability to know everyone and be able to really get to
6 • FORT DODGE BUSINESS REVIEW • June 2013
know who our co-workers are.” Nursing at Trinity TRMC employs about 350 nurses within the hospital system, Shriver said, noting that all but four of them are registered nurses. She said a high percentage of Trinity’s nurses are graduates of the nursing program at Iowa Central Community College. While hospitals in some communities may have difficulty filling nursing positions, she said the existence of a top-notch nursing education program close by has meant that isn’t currently a major issue locally. “We haven’t had any trouble filling vacancies. We do fill many of our vacancies with Iowa Central graduates. We’re very, very fortunate and we work very closely with Iowa Central Community College,” Shriver said. “They have an excellent program and faculty. We work hand in hand with Iowa Central in
identifying staff that may be interested in clinical appointments so that they can have a dual role. Also, if I am interviewing someone and they are interested in doing education, then I let them know and sometimes we’re able to dually employ that person not only for clinical, but for faculty roles.” That can be a win for both organizations. “That works out really well, because the instructor then knows this facility, knows the expectations here and can really be very beneficial to the student,” Shriver said. Asked to reflect on how the nursing profession is evolving, Shriver said that in the years ahead more nurses will be have bachelor’s degrees. She said that additional educational preparation will include more training in a wide array of fields including ethics, leadership skills and collaboration. Shriver said many nurses who do
not yet have bachelor’s degrees are in the process of furthering their education. “There are many programs online,” she said. “That’s typically what many students are choosing because it meets their lifestyle needs.” One of Shriver’s roles at Trinity is participating in planning for the future education of the nursing staff. “We’re looking at what that baseline education needs to be for future care delivery,” she said. The health care system is changing rapidly. Shriver said she expects nursing and other health care professions to be transformed. “I think the big changes are more care will transition to home care and hospice settings and community health settings,” she said. “And there will be much more focus on prevention and wellness. Coordinated care — collaboration needs to be a skill set that continual-
ly increases, preparing people as we transition from more of an inpatient model to an across-the-care-continuum type of model.” Shriver said a top priority for leaders at Trinity will be “getting people comfortable working with others in collaboration for the management of that patient across the continuum of care.” Shriver said nursing has been an outstanding career choice for her and would be an option she would urge young people to consider. “Nursing is a good career choice for a lot of people because it is so varied and there are many areas that you can work in and you can move from one position or one job to another and it’s like you have a whole new career again,” she said. “There are so many things that you can do. You can do nursing education, nursing research, nurse practitioners.” Reflecting on nursing at Trinity, Shriver said she takes pride in the
Deb Shriver stops to chat with Brian Cervene, an registered nurse and case manager. June 2013 • FORT DODGE BUSINESS REVIEW • 7
quality of the nurses on staff and the excellence of the care provided. “I am especially proud of Trinity, the staff and physicians for receiving the Pathway to Excellence Designation from the American Nurses Credentialing Center in September 2011,” she said. “This designation identifies the elements of work environments where hospital staff can grow and flourish. The designation substantiates the professional satisfaction of staff and identifies it as one of the best places for a rewarding career.” Shriver leads a multifaceted and busy professional life and said it is very fulfilling. “I like the variety a lot,” she said. “There’s always something different. There are new challenges every day. I like seeing the staff being successful in caring for patients and families.” Meet Deb Shriver Shriver grew up in a small town in Kossuth County — Lakota. She
graduated from Lakota High School in 1976. She studied nursing at the Mercy School of Nursing in Des Moines, which was a three-year program leading to an R.N. She completed her Bachelor of Science in Nursing degree at Buena Vista University in 1984 and subsequently earned a master’s degree from Clarkson College in Omaha, Neb., in 1992. The emphasis in her master’s program was nursing administration. Shriver said she traces her motivation to become a nurse to a childhood family crisis. “I first thought about it when my brother had a severe head injury as a child,” she said. “That was the first time in my life I had ever been in a hospital.” In addition to her duties at TRMC, Shriver has a variety of important leadership roles in her profession. Through the Iowa Hospital Association, Shriver represents
District B on the board of directors of the Iowa Organization of Nurse Leaders, which is a group of nurse executives from across the Hawkeye State. She is also on the Nursing Advisory Council for ICCC. Additionally, Shriver assists with the Nursing Honor Guard. The Honor Guard is a group of nurses dressed in white with nursing caps and capes that is brought together for the funeral of a nurse to honor that nurse and show support for the family. In the broader community, Shriver became a member of the board of LifeWorks Community Services in June. Shriver is married to Brian Shriver, who is also employed at TRMC and works in the logistics area. They have three children. Bri Shriver, 25, is in law school at Drake University. Ivy Bonnstetter, 24, is a nurse in Des Moines. Seth Shriver, 21, lives in Ames.
Trinity Regional Medical Center is part of UnityPoint Health. The main campus of TRMC in Fort Dodge is shown above. 8 • FORT DODGE BUSINESS REVIEW • June 2013
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LilyGrace on Central owner Laurie Hagey arranges a few accessories on a bench in her store made from two repurposed chairs.
LilyGrace is in the business of reimagining Store is helping downtown Fort Dodge thrive by TERRENCE DWYER
photos by HANS MADSEN
Downtown Fort Dodge, and Hagey on Nov. 3, 2011, is part of uses for items some people might most especially Central discard is very much philoAvenue, is experiencing a sophically in sync with the renaissance. What was once rebirth of downtown. the commercial heart of the “I love downtown. I grew up in Fort Dodge “We recycle and repurcity is being transformed. pose vintage furniture and and I grew up shopping downtown. Small specialty shops are accessories for our custaking over the storefronts tomers’ homes and garIt’s coming back and it’s really, that earlier in the city’s hisdens,” Hagey said, explaintory were part of the coming the business strategy at really fun to be a part of that.” munity’s main shopping her store. “We take somevenue. thing that is old and wornLilyGrace on Central, 521 out, a little shabby and turn Central Ave., opened by Laurie this trend. Its focus on reimagining it into something else that is not 10 • FORT DODGE BUSINESS REVIEW • June 2013
only beautiful and unique, but functional as well.” Where someone else might see junk, Hagey sees possibilities. “We keep things from going to the landfill,” she said. “People will see some of these things as wornout, not usable anymore. We can see that they still have use and a future and can still be beautiful.” The mix of merchandise is in constant flux. “We carry some antiques,” Hagey said. “Some new things. The store changes every day. Almost everything is one-of-a-kind. I can’t reorder a lot of this for you if you don’t get it.” In some retail businesses, stocking the store is a simple matter of ordering products from a wholesaler. Customers entering such enterprises typically arrive knowing what they are seeking. At LilyGrace things are a bit more complicated. “We go to lots of auctions, estate sales, flea markets, people’s basements,” Hagey said. “Sometimes people bring us things. I have been a collector for years, so some of it I just haul from home.” Deciding what items to stock is a constant challenge, she said, but also great fun. “There are two parts of this business that are, I think, equally rewarding,” Hagey said. “One is finding a treasure — going to a sale or an auction and getting that just really unique, exciting piece. The other thing that is every bit as much fun is having somebody come in the store and love an item as much as I do. They take it home and it makes them happy too.” The trick, of course, is having insight into what products will appeal to potential customers. “Trying to figure out what the public wants and when they want it,” Hagey said, reflecting on a concern shared by the owners of many small businesses. “If you could solve that question, you could be a millionaire.” LilyGrace, however, has developed a large number of patrons, many of whom are regulars. Hagey said that has made determining what will sell easier as she has
become familiar with the tastes of her customers. “We have developed quite a following,” she said. “We have hundreds of people who follow us on Facebook — lots of word of mouth. We get to meet lots of people. You get to learn what your regular customers are interested in so you can hopefully stock the store with things they will want to buy.”
In addition to the showroom at 521 Central Ave., a year ago, LilyGrace added a warehouse nearby at 519 Central Ave. “The warehouse is where people go to pick,” Hagey said, explaining the process of selecting an item to be repurposed. “There are old barn windows and doors. ... Many of our customers like to repurpose, redo their own things so that’s where
Laurie Hagey poses with an empty bottle rack that also serves as a planter. No bottles of your own? Hagey can supply those as well. June 2013 • FORT DODGE BUSINESS REVIEW •11
you’ll find the projects — dressers that need to be redone, old barn windows, shutters, doors. We’ve got chicken feeders that people plant flowers in now. ... We repurpose lots of things for the garden this time of year. People plant flowers in washtubs and buckets. ... Lots of different things like that.”
She said clients who wish to work on a transformation project themselves can do so at the warehouse. Alternatively, the team at LilyGrace will handle the work. While Hagey owns the store, she stressed that she is assisted in making it a success by four colleagues she terms her “partners” — Marty
Laurie Hagey sits at a vintage kitchen table and chairs set that has been redone and made like new again. 12 • FORT DODGE BUSINESS REVIEW • June 2013
Cromwell, Mary Ann Foster, Robin Rongved and Margo Wardell. “They go to auctions with me,” she said. “They buy things. They do some repurposing. They make things.” Meet Laurie Hagey Hagey has spent much of her life in Fort Dodge. She is a graduate of Fort Dodge Senior High. Her career has included employment at The Messenger, being a real estate agent, work on an Arabian horse ranch, 14 years with United Way, marketing and development for Friendship Haven and two years at the Humane Society of North Central Iowa. She and her husband, Larry Hagey, have two adult daughters and nine grandchildren. The also have three dogs. The name of the store is a tribute to two of Hagey’s favorite canines — Lily and Grace. Hagey said she is enjoying being a business owner and is bullish on the prospects of downtown as a commercial area with a bright future. “I love downtown,” she said. “I grew up in Fort Dodge and I grew up shopping downtown. It’s coming back and it’s really, really fun to be a part of that.” Looking to the future, Hagey said she sees LilyGrace as an exciting work in progress. “We want to get better at what we do,” she said. “We want to try new things. We’re really interested in serving the needs of our customers. ... Our goal is to provide the best service that we can to our customers and provide the things that they want to buy.” Hagey has an admonition for Fort Dodgers that would almost certainly be seconded by the owners of many local businesses. “Look for the small, locally owned stores in your community,” she said. “The money that’s spent here stays here. We’re your friends and your neighbors.” LilyGrace is open Tuesday and Saturday from 10 a.m. to 4 p.m. and Wednesday, Thursday and Friday from 10 a.m. to 6 p.m. It is closed Sunday and Monday. There is a website — www.lilygraceoncentral.com — and a Facebook page.
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Spherion’s local manager, Lynda Wunder, left, works with Sarah Geilenfeld, a client services supervisor.
spherion is on the move in northern iowa Lynda Wunder leads local office by TERRENCE DWYER Spherion has been part of the human resources world in the Fort Dodge for more than a decade. The company helps employers fill staff positions and assists people looking for work locate jobs that are in sync with their skills and goals. Spherion offers an array of specialized services and resources that have made it a huge player in the staffing industry nationally. Established in 1946, the company was a pioneer in that field. In 2011, it became part of the Randstad Group, which has a presence worldwide in 43 countries. In 2012, Ann Miller, of Owatonna, Minn., who has been part of the Spherion system since 1989 and a franchise owner since 1996, expanded her southern Minnesota-based Spherion operation. She added 17
photos by HANS MADSEN Iowa counties, including Webster County, and became the company’s representative in north central Iowa. Miller’s Iowa headquarters is in Fort Dodge’s Trolley Center, 900 Central Ave. Lynda Wunder, of Fort Dodge, is Miller’s manager locally. Wunder said some people have the misconception that Spherion is just an agency that provides temporary workers to employers. She said it is important to understand that supplying that type of employee is just part of the story. “We provide temporary, temp to hire, as well as direct-hire placements,” she explained. “Out of this office so far, we’ve done mostly production, warehouse, shipping, receiving, order fulfillment. We’ve gone into food production, agricul-
14 • FORT DODGE BUSINESS REVIEW • June 2013
tural production. We also do clerical — everything from reception and data entry to accounting, purchasing, retail management.” Miller told The Messenger at the time she acquired the Spherion franchise for north central Iowa that her immediate goal was to increase awareness in this part of the state of the company’s diverse capabilities. She stressed that her Spherion franchise combines the strengths of a large company with the communityoriented, small-business perspective of local ownership. “(Spherion is) a very strong corporate organization at the top level, but we are a community of owners,” she said. “We have all the support of a great national organization, but we have the ability to
make local decisions.” Wunder said a local focus is obvious in the office she manages. “We’re local in Fort Dodge,” she said. “We live here. We work here. We play here. We’re really invested in the community and would like to have an opportunity to meet more candidates and clients to be able to help place people ... so we can help the community grow.” Wunder said joining Miller’s Spherion team was appealing to her in part because it afforded her a role in helping make her hometown and state an economic success story. “I think with all of the businesses that are coming into town with the growth that we’re seeing in Fort Dodge that there is a lot of potential,” she said, reflecting on the role Spherion can play in the region. “There are people in Fort Dodge who need good jobs and there are good jobs out there. I want to help bridge that gap and be a partner in the community not just to job-seekers but to employers to help find that match for them.” Wunder said the service Spherion provides can be very beneficial to the community. “We can have good workers in good jobs and keep good people in Fort Dodge,” she said. “As the branch manager, my job is to go out and recruit new businesses to help them fill their needs.” The Spherion advantage Working with Spherion can benefit a business client in a variety of ways. Wunder said one advantage is that her company has evaluated the employee’s work background and skills and verified that the person is appropriate for the job to be undertaken. “We do reference checks,” she
said. “We interview everyone before we put them out to work.” Additionally, she said an ongoing relationship with Spherion can help an employer respond to the ebbs and flows a business experiences by making it possible to adjust staffing levels easily. Miller stressed in an interview with The Messenger in 2012 that having high-quality temporary employees available can be an attractive option for enterprises of all types and sizes. The flexibility of the arrangement enables them to fine tune their staffing for maximum success as their circumstances change. “There’s a real advantage to being able to put a temp on,” she said. “Especially right now in the climate we are where everybody is a little bit uncertain. You can bring employees on to help get the job done, but you are not making a commitment to a full-time staff.” Miller said fluctuations in workload related to market conditions, seasonal demand and other factors are among the reasons there is a demand for temporary personnel. For both the employee and the employer, a Spherion placement can also lead to a long-term relationship. Wunder said it is common for clients to find that a person placed on the job “temporally” has just the skills desired to fill a permanent position. It also gives employees a good opportunity to evaluate whether a particular job or employer are good fits for them. “We have a good portion — specifically on the clerical side of it — where (employers) are looking to fill a permanent need and they are doing it on a trial basis,” Wunder said. Meet Lynda Wunder
Wunder grew up in West Bend and graduated from West BendMallard High School in 1997. She continued her education at Iowa State University for two years focusing on animal science. Prior to joining Spherion, Wunder worked as a computer repair technician, a cost accountant and in assorted office positions. She said becoming Spherion’s manager in Fort Dodge has proved a superb career move for her. “I love the chance to meet new people and to be able to feel like I’m doing good, not just in a job to make money,” Wunder said. “Ann (Miller) has invested time and money into sending me to leadership and sales training on a corporate level. That has given me a chance to network with Spherion employees from other offices.” She said success in placing someone in just the right job is very satisfying. “That makes all the headaches worthwhile,” Wunder said. In addition to her role at Spherion, Wunder is an active contributor to the larger community. She is a member of the Workforce Committee of the Greater Fort Dodge Growth Alliance and on the board of directors of the Domestic/Sexual Assault Outreach Center. Wunder said she is especially pleased that Spherion will be providing a program for the Alliance’s July 10 Network at Noon program. Patti Dunning, of Greensboro, N.C., a Spherion regional vice president, will travel to Fort Dodge to update attendees on the nature of the emerging work force. Wunder is married and a proud parent. Her son, Josh Wunder, age 11, will be a sixth-grader at Phillips Middle School this fall.
We Know People. We’ve Got Connections. Everyone knows locals have the inside scoop on their area. So, it’s only fitting, when you need talent with a unique skill set and background to rely on a staffing local! Immersed in the community, we are constantly interacting with the talented individuals who live here. So, locating that hard-to-find administrative, light industrial, contact center, non-clinical healthcare or professional candidate is no challenge for us! Gain a local hiring advantage—entrust your workforce needs to Spherion! 900 Central Avenue, Suite 25 Fort Dodge, IA 50501
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June 2013 • FORT DODGE BUSINESS REVIEW • 15
Business For more information and resources about women in business, visit http://womeninbusiness.about.com
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June 2013 FORT DODGE BUSINESS REVIEW • 21
R ibbon C utting
Comfort Inn, 2938 Fifth Ave. S., had a ribbon cutting May 23 to celebrate extensive upgrades and renovations. All 46 rooms have been freshly painted; new carpet was placed in all rooms, hallway stairs and the lobby; new flat screen televisions, and new PTAC units were installed; and there is new Comfort Inn signage behind the front desk. Comfort Inn provides a morning breakfast, indoor heated pool and hot tub, free wireless high-speed Internet access in all rooms, access to copy and fax services, a newsstand and laundry facilities. Comfort Inn in Fort Dodge opened 15 years ago. Paresh Bhatt has owned the hotel for 10 years.
Greater Fort dodge Growth alliance news by DENNIS PLAUTZ Chief executive officer On Jan. 1, 2012, the Greater Fort Dodge Area Chamber of Commerce and the Development Corporation of Fort Dodge and Webster County merged into a single organization called the Greater Fort Dodge Growth Alliance. Sometimes, when we are close to something we assume that everyone else has the same or similar knowledge of it as we do. After completing a very successful membership renewal period we have found that it is still not completely understood by all what has occurred, why, and what the goals
of the combined organization are. So I would like to take this opportunity to reiterate on the above, because assuming without knowing can be a disservice and unproductive. The Chamber of Commerce was originally founded in 1902. After the meatpacking plant closures of the early 1980s, community leaders recognized the importance of having a good business and industrial recruitment and retention program. So, in 1983, an economic development organization was created and that organization later became
22 â€˘ FORT DODGE BUSINESS REVIEW â€˘ June 2013
known as the Development Corporation of Fort Dodge and Webster County. Both the Chamber and Development Corporation maintained separate identities; however, as time progressed and as Fort Dodge began its rebound; a need for even more emphasis on economic development became apparent. In the early 2000s it also became apparent that in order to recruit and retain business and industry of all sizes, communitydevelopment and quality-of-life issues needed to be prioritized higher than they had been placed
in the past. What became readily tangible and documented progress in economic and community develapparent was that to be competitive in a global marketplace we must have an outstanding quality of life — the best schools, parks, entertain“The growth of Fort Dodge and our ment, recreation, etc. As an emphasis on tradiregion is a positive for everyone tional Chamber of Commerce community development — regardless of business size.” issues expanded more into the realm of what the Development Corporation of opment. Fort Dodge and Webster County • Coordinating economic develwas working on, duplication began opment initiatives focusing on to emerge. This duplication of servbusiness and industrial recruitment ices started to dilute our communiand retention, small businesses, ty message. Conversations began downtown Fort Dodge, retail corriabout ways the Chamber and the dors, and quality of life projects. Development Corporation could • Ensuring communication is pool their talents and resources occurring on all issues concerning together into a consistent, cohesive economic development. Regular message. The result of those discuscommunication and coordination sions was the merger of both on projects and services keeps us organizations into the Greater Fort all on the same page and operating Dodge Growth Alliance. with the same playbook. Without The primary goals of the Greater good communication to all, we will Fort Dodge Growth Alliance are as not attain the engagement of all, follows: and collaboration will suffer. • Serving as a facilitator and collaborator. We want to foster eco• Promoting Fort Dodge and our region as a great place to live, work nomic development in our region by working in partnership with and play. local and state government as well To aid in achieving these goals, as our business community in 12 committees were formed and are order to have coordinated strateactively working on pertinent gies. issues such as: work force, educa• Being accountable to our tion, marketing, leadership succesinvestors. The Growth Alliance sion, legislation, community image, must be accountable by showing community infrastructure, quality
of life amenities, retail and housing. It is further our goal to bring to these committees people from our region that have expertise in these various areas. Our various committees are tied together by a unified strategic plan which charts a course for the Growth Alliance each year. The committees and their subcommittees may change from time to time in order to address the current needs or demands. The Greater Fort Dodge Growth Alliance is an organization that requires community investment. Businesses of all sizes are members of the Growth Alliance as is both county and city government. The Growth Alliance is here to do whatever we can to help businesses be successful in their endeavors and to give them as large of a market as possible to sell their products and services. The growth of Fort Dodge and our region is a positive for everyone — regardless of business size. This is a great time to be in Fort Dodge; we are growing and becoming Iowa’s region of opportunity. The Greater Fort Dodge Growth Alliance is pleased to play a role in this growth and to partner with businesses, community service organizations, and government to make Fort Dodge and our region the best it can possibly be.
cvB by KERRIE KUIPER Marketing director Convention and Visitors Bureau It looks like summer has finally arrived. Hopefully most of you are taking advantage of some of the great events taking place in Fort Dodge this summer. Whether you enjoy outdoor concerts, festivals, markets or outdoor recreation Fort Dodge has many activities to offer residents and visitors alike. In
many cases volunteers and organizations have been planning these summer activities for nine months or so. For the Fort Dodge Convention and Visitors Bureau summer is when we see many of our event investments at work. Every year we invest in 50-plus attractions and events. When
groups receive our marketing grants we require certain information to be reported to us following the event and prior to payment. We require a copy of the vendor invoice of what the grant was used for. By requiring this invoice information we know what marketing our funds were used to purchase.
June 2013 • FORT DODGE BUSINESS REVIEW • 23
The other information we gather is attendance figures from the groups. This information allows us to determine the economic value of the event. We strive to be good stewards of our funds and must be able to determine if the event and our investment in it produced a return on investment (ROI) for the community. In order to determine ROI the CVB needs to know how many individuals participated in the event, how many spectators attended the event and the number of room nights used by the event’s participants and spectators. For some groups estimating the number of room nights used can be daunting. Here are a couple of hints for groups trying to figure out how many of their participants or spectators are staying overnight in Fort Dodge. Some groups include questions about staying overnight on their registration forms. Participants and teams are asked to check off a box if they will be staying overnight in a local hotel. Another question typically asked is how many spectators follow the team/individual. While this is not 100 percent accurate, it is a simple way to get a fairly close estimate. Other groups have given us their registration lists with the hometowns of the participants on it. We can estimate how many are staying overnight in Fort Dodge by looking at the travel time and the time the event starts and ends. Most groups who travel at least 1 1/2 hours will spend the night if the event is a two-day or more event, starts earlier in the morning, is an all-day event or runs late into the evening. We can put together a fairly accurate estimate by knowing this information. For festivals and large gatherings not requiring registrations, groups can do license plate tallies, visitor surveys, prize drawings where visitors provide name, address and phone number or track online ticket purchases. Of course, some of these methods can be time con-
suming and may require a number of volunteers to complete. This
“Every year we invest in 50-plus attractions and events.”
information is all very valuable to the CVB and having accurate information makes an event?s applications stronger for future events. Please look at the calendar below or visit us at www.fortdodgecvb.com for a complete list of June and July events. The Fort Dodge CVB also, post event information on Twitter and Facebook. Fort Dodge event information can be submitted either directly to the upcoming events section on our website, www.fortdodgecvb.com or email information to me at email@example.com. • Moonlight Paddling will be held June 22, July 19 and Aug. 20 at Brushy Creek State Recreation Area. • Shellabration presents Styx will be June 22 at Oleson Park Bandshell. • Fort Dodge Senior High JV Softball Tournament will be June 22 at Rogers Sports Complex. • Fort Dodge Men’s Slowpitch Invitation Softball Tournament will be June 22-23 at Rogers Sports Complex. • Fort Dodge Junior Tennis Tournament will be June 22-23 at Dodger Courts. • A Prairie Hike will be June 29 at Brushy Creek State Recreation Area. • Fort Dodge Fireworks Display will be July 3. • The Take 2 Summer Youth Theatr production of Disney’s “Mulan” will be
24 • FORT DODGE BUSINESS REVIEW • June 2013
at the First Baptist Church on July 5 and 6. • Karl King Municipal Band Concerts will be July 7, 14, 21 and 28 at the Oleson Park Bandshell starting at 7:30 p.m. Bring your own chairs. • Iowa High School Softball Regional games will be July 8-15 at Rogers Sports Complex. • Hawkeye Community Theatre presents “Opal’s Husband July 9-13 at 7 p.m. and July 14 at 2 p.m. • Webster County Fair will be July 10-14 at the Webster County Fairgrounds. • Project AWARE River Cleanup will be July 11-12 in Webster County. • Iowa High School Baseball Districts and Substate games will be July 13-20 at Rogers Sport Complex. • The Dayton Wranglers IRCA Rodeo will be July 14 at the Dayton Rodeo Grounds. • Drive Away the Cycle of Violence Golf Tournament will be July 19 starting at 12:30 p.m. at Fort Dodge County Club. Organized by D/SAOC, for more information contact Connie or Brenda at 955-2273. • High School Girls State Softball Championships will be July 22-26 at Rogers Sports Complex. • Take 2 Summer Youth Theatre production of “Fame” at the First Baptist Church July 25-27. • Blues Under the Trees will be July 27 at Mineral City Speedway.
investing in our community by RANDY KUHLMAN Chief executive officer Fort Dodge Community Foundation and United Way
Fort Dodge Community Foundation and United Way grants are making an impact The Fort Dodge Community Foundation and United Way mission is to serve as a catalyst for charitable giving — developing charitable resources to support important community programs, services and initiatives that will benefit the public good and improve our quality of life. Ultimately, we are striving to help Fort Dodge/Webster County become a thriving community — a place where people will want to live, work and raise their families. Over the past 12 months, the Fort Dodge Community Foundation and United Way has granted over $1 million in support of 40 different nonprofit organizations and community betterment projects. These grants come from community foundation funds administered through the Fort Dodge Community Foundation and United Way, from funds generated by the 2012-2013 United Way campaign, and funds from the Endow Iowa program. These grants have supported a wide range of community projects and programs such as after school programs, youth development projects, support for the homeless, programs that are fighting hunger, child abuse prevention, support for families in crisis and other family support programs, parks enhancement projects, community beautification and many other important initiatives. In today’s economy, the impact that these grants are making in our community and county is very significant. Community betterment involves projects, programs, organizations and facilities that are designed to improve a community in terms of its quality of life for all people. Projects
that support recreation, leisure and entertainment venues, the environment, parks, arts and culture and youth enrichment are a few examples of community betterment projects. The 2012-2013 United Way campaign raised more than $415,000. These funds will be used to provide financial support for various human service organizations that are doing yeomen’s work. These organizations are working with disadvantaged youth and families in a wide range of areas. Much of their work is lifechanging, especially for the youth. Organizations and agencies that received funding this past year are listed below. Youth Support and Development Athletics for Education and Success Character Counts in Fort Dodge FD Community Foundation Scholarships Girl Scouts of Greater Iowa Head Start Mid-America Council of Boy Scouts National Council on Youth Leadership Rabiner Boys Ranch Youth Shelter Care of North Central Iowa Family Support Children and Families of Iowa Community Day Care Center Iowa Legal Aid Strengthening Families Program Family Development Council Mental and Physical Health Catholic Social Services Community and Family Resources
Children and Families of Iowa Community Health Center Emergency Needs Beacon of Hope Bridging the Gap Domestic/Sexual Assault Outreach Center Holy Trinity Parish Food Pantry Webster County Health Department Lord’s Cupboard Food Pantry Proteus The Salvation Army Upper Des Moines Opportunities Community Programs Fireworks Fund Fort Dodge Parks Foundation Fort Dodge Parks and Recreation Fort Dodge/Webster County Trail System Frontier Days Greater Fort Dodge Growth Alliance Habitat for Humanity Humane Society Leadership Fort Dodge PICA National Night Out The REC RSVP Webster County Crime Stoppers Webster County Emergency Response Team Anyone who is interested in learning more about how a charitable gift can help make a difference in our community can contact the Fort Dodge Community Foundation and United Way by calling 573-3171, visiting our website at www.fd-foundation.org or stopping in our office in the Wells Fargo Bank Building, Suite 405.
June 2013 • FORT DODGE BUSINESS REVIEW • 25
iowa central insights by LAURIE HENDRICKS Vice president of development and alumni relations Iowa Central Community College Planning is under way for the professions and community. the banquet to follow. The banquet fourth annual Alumni and Friends Alumni to be honored must have will be held in the new dining hall, Homecoming weekend which will be completed which will be held Sept. 28 this summer. Tickets for and 29. the event will be $20. A We want to invite not limited number of corpo“Save the date on your calendar and only the alumni from Iowa rate tables with advanced plan to reconnect with friends and alums, Central but the community reserved seating are also to come out and celebrate available. benefit the new scholarship fund and the success and changes The proceeds raised that have occurred at Iowa from the event will jump help us celebrate the successes of the Central. start a new scholarship A highlight of the weekfund, the Industrial Hall of Fame inductees.” end has become the inducTechnology Academic tion of the Triton Hall of Foundation Scholarship. Fame. It is amazing to see This new scholarship is what our alumni have accombeen removed from Iowa Central for students enrolled in our plished. for a minimum of five years. Industrial Technology programs The Distinguished Alumni Iowa Central has had a long trawho have a GPA of 2.50 – 3.25. This Award honors five Iowa Central dition of athletic successes; the year the Foundation will award alumni who are recognized for Triton Athletic Award honors the scholarships to the first 250 stupre-eminent contributions to their success of former athletes, coaches, dents who apply. administrator and supporters to The Foundation board feels the success of Eagle Grove Junior there is a unique opportunity to College, Webster City Junior help the region grow as existing ponSor College, Fort Dodge Junior College companies have or are expanding and Iowa Central Community and these jobs require graduates College. Eligible athletes must from our Career and Technical chool S have been removed from Iowa programs. At the same time, there Central for five years. Coaches, is a disconnect (locally and nationewSpAperS administrators and supporters ally) between scholarship support nominated must have been officialof technical/career option proly removed from the college for grams, so the Foundation board is www.messengernews.net two years making plans to create an The Triton Humanitarian Award endowed fund for the college to honors a person who has provided financially enable more students to leadership or extraordinary service enter the 40+ degree and diploma to Iowa Central or predecessor colprograms that will benefit our leges. regional employers. We are accepting applications The Homecoming football game for the fourth Hall of Fame Class. will take center stage on Sunday at You can find nomination forms on Dodger stadium. Kickoff is set for the Iowa Central website. Be sure noon against North Dakota State to take the time to nominate someCollege of Science. one who deserves to be recogSave the date on your calendar nized. and plan to reconnect with friends The Hall of Fame Ceremony and and alums, benefit the new scholAlumni banquet will be held Sept. arship fund and help us celebrate 28. The Hall of Fame classes will be the successes of the Hall of Fame inducted following the social, with inductees.
S S n
26 • FORT DODGE BUSINESS REVIEW • June 2013
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Women-owned firms account for 40% of all privately held firms. Women-owned businesses are far outpacing all other businesses in terms of growth. Increase of 20.1 percent in women-owned businesses since 2002. Women are starting businesses at more than twice the rate of their male counterparts For more information and resources about women in business, visit http://womeninbusiness.about.com
June 2013 â€˘ FORT DODGE BUSINESS REVIEW â€˘ 27
Local Stock Index Source: Edward Jones
24.26 38.62 48.63 39.82 75.25
Source: Edward Jones Rates average of those reported by Fort Dodge financial institutions
M A M
Closing Prices as of 6.5.13
4% 3.65 2.925
USG VLO WAG WFC WMT
81.20 27.48 47.34 46.35 70.17
15 Year Fixed
Source: Fort Dodge Regional Airport
Buena Vista University
600 254 869
PEP PFE SHLD SLGN TGT
30 Year Fixed
BAC 13.09 JCP 18.16 MCD 96.42 MLM 104.71 NSRGY 66.88
Mortgage Interest Rates
F M A M
Like us on Facebook at “Iowa Central Community College”
Follow us on Twitter! @IowaCentral
We will help you move to a better paying job!
Financial Aid Assistance Available
Iowa Central Community College Campus 28 • FORT DODGE BUSINESS REVIEW • June 2013
515-576-7201 or 800-362-2793 www.iowacentral.edu
Auto & Truck Sales Cars
Stock Spotlight: CSX Corp Com (CSX)
Source: Webster County Motor Vehicle Dept.
Price Per Share as of the 1st of the month Source: Edward Jones
20 100 43
M A M
Stock Spotlight: International Business Machines (IBM) Price Per Share as of the 1st of the month Source: Edward Jones
Source: Fort Dodge Planning Office
1 Year CD & 10 Year U.S. Treasury 1 Year CD
10 Year US Treasury Source: Edward Jones
To advertise in the Business Review call Becky O’Brien at 515-574-4418 # # $%'
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June 2013 • FORT DODGE BUSINESS REVIEW • 29
July 13th & 27th, August 10th & 24th, September 14th & 28th www.fdmarketoncentral.com 30 • FORT DODGE BUSINESS REVIEW • June 2013
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