HTME2014 Sales brochure

June 3 – 5, 2014 Dubai, United Arab Emirates

The 15th edition of the International Trade Fair for Tools, Hardware, Materials and Machinery

www.hardwaretoolsME.com

A solid platform in the Middle East dedicated to the construction industry!

Hardware+Tools Middle East once again will deliver three days of a quality exhibition with companies displaying their product ranges to regional buyers.

This is your chance to meet the buyers that matter to your business and expand your market share in the region.

Reasons to Exhibit • The only exhibition of its kind for the hardware, tools, materials and machinery industry • Your opportunity to reach beyond the UAE, as the show attracts targeted buyers from the GCC, Middle East, Indian Subcontinent and Africa (64 countries in the 2013 edition) • An ideal location to educate the market with your products as Dubai is a hub for the MENA region, giving you easy access to major players in the construction and infrastructure industries • A way to monitor competitors and collect market information • A platform for brand exposure and recognition

Show figures 2013 223 Exhibitors (13% increase) 450+ Brands 3 Country Pavilions: India, China and Taiwan 3,141 Trade Visitors from 64 Countries

Reach your target buyers at the show!

Visitor Overview Hardware+Tools Middle East puts you directly in touch with the buyers from the region.

Visitor Profile

Manufacturers

Wholesalers / Retailers

Distributors

Importers / Exporters

Trade Agents

93% of the visitors were involved in the purchasing

Contractors

process

Engineers

Facility Managers

Architects / Designers

Property Developers

Consultants

Maintenance Supervisors

Government

Project Managers

Oil & Gas Companies

Construction Companies

3,141 visitors from 64 countries attended the show throughout the three days.

Regional breakdown of visitors E

F A B C D E F

D C B

74% 9% 4% 4% 7% 2%

UAE Gulf Countries (excl. UAE) Middle East (excl. GCC) Africa Asia Rest of the world

A

Top visiting countries outside the United Arab Emirates: Saudi Arabia, Oman, Iran, India, and Bahrain

“This is my third day visiting Hardware+Tools Middle East as I need time to meet with different suppliers. Most of my objectives were met at the show and I believe that this year was better than last year with more exhibitors and a wider variety of product ranges.”

Koelner Rawlplug M.E., UAE, Emad Alsabe, Sales Manager

“This is my first visit to Hardware+Tools Middle East. I was invited by my friend who visited this show before and I can now see that it’s a very good trade fair. I am here to look for hand tools and other products and one of the most interesting products that grabbed my attention was the laser machine that’s displayed by one of the exhibitors, it’s really impressive….”

Tamoueen Corporations, Saudi Arabia, Hilmi Anwar Al-Jishi, Owner

Visitors’ main areas of interest TOOLS Hand Tools Power Tools Measuring & Detection Tools Air Tools Hydraulic Tools Speciality Tools Fasteners Magnetic Tools

MATERIALS 49% 47% 28% 24% 22% 18% 18% 15%

HARDWARE Building Hardware Screws Locks & Accessories Abrasives Fittings Nails & Rivets Nuts Door Hardware Adhesives Paints & Painting Products Furniture Hardware Sealants Anchors Consumables Window Hardware Lacquers & Varnishes

41% 17% 16% 16% 15% 15% 15% 14% 13% 12% 12% 12% 12% 12% 11% 7%

Iron & Steel Materials Metal Scaffolding Plastic & Rubber Materials Ladders Doors Aluminium Wood Materials Windows & Gates Floors & Flooring Lifts

14% 11% 11% 11% 11% 10% 10% 10% 8% 9% 6%

MACHINERY Cutting Machinery Welding Machinery Drilling Machinery Workshop Machinery Safety & PPE Products Aluminium Working Machinery Woodworking Machinery Cleaning Machinery Moulding Machinery Soldering Machinery CNC Routing Lathes Components & Parts Automation & Robotics Design Software

13% 13% 12% 11% 10% 9% 9% 7% 6% 6% 6% 5% 5% 5% 4%

“This is not my first visit to the show.

My main objective is to look for some tools, and I definitely found lots of tools that grabbed my attention and interested me. I will definitely come and visit Hardware+Tools Middle East again next year.“ Synergy Project Management LLC, Nigeria, Quadri Layeni, Project Manager

Visitors at Hardware+Tools Middle East 2013 Consultants

Engineers

Al Najem Engineering Works

United Arab Emirates

A to Z LLC

United Arab Emirates

Areej Landscaping

United Arab Emirates

Abdollahi Merchant

Islamic Republic of Iran

Dubal

United Arab Emirates

Abdulla Hassan Switchgear Industry LLC United Arab Emirates

Epo Consultants JLT

United Arab Emirates

ACC Gulf LLC

United Arab Emirates

Facade Solutions

United Arab Emirates

ADS

United Arab Emirates

GBS

United Arab Emirates

Al Musairiey Interested Machine

Saudi Arabia

HO K

United Arab Emirates

Al Najem Engineering Works

United Arab Emirates

Leonard Electro Mechanical Co LLC

United Arab Emirates

Anasco Technical Services LLC

United Arab Emirates

Metito Overseas Ltd

United Arab Emirates

Anoop Plastic Products Trading Est

United Arab Emirates

RME Middle East

United Arab Emirates

Apex Trading Co LLC

United Arab Emirates

Arwani Trading Co LLC

United Arab Emirates

Ayande Sazan

Islamic Republic of Iran

Contractors Al Baddad Holding

United Arab Emirates

Ayhaco Gypsum Products Manufacturing United Arab Emirates

Al Fusaifesa Bldg Materials Trading

United Arab Emirates

Cater Quip LLC

United Arab Emirates

Al Murjan Electrical Installations LLC

United Arab Emirates

Chalmers Engineering Co LLC

United Arab Emirates

Al Raida Electro Mechanical Contracting Co LLC

United Arab Emirates

Concorde Corodex Group

United Arab Emirates

Dafoos Group of Companies

United Arab Emirates

Al Rawahy Est Equipment Rental

United Arab Emirates

Du

United Arab Emirates

Al Shihhe Industry Co LLC

United Arab Emirates

Dubal

United Arab Emirates

Alfouz Services Co

Bahrain

EGA

United Arab Emirates

Algeco

United Arab Emirates

Equitech Fabricators

United Arab Emirates

ALICO

United Arab Emirates

Euro Gulf Engineering Industries FZE

United Arab Emirates

Areej Landscaping

United Arab Emirates

Huwaei Tech

United Arab Emirates

Brayan Group

United Arab Emirates

INMA

United Arab Emirates

Concorde Corodex Group

United Arab Emirates

Kandi International Co Ltd

United Arab Emirates

Empower Technical Contracting

United Arab Emirates

Khat Al Nus

United Arab Emirates

ETA Ascon

United Arab Emirates

Lin Scan

United Arab Emirates

Geco Mechanical & Electrical Ltd

United Arab Emirates

Mitsubishi Heavy Industries Ltd

United Arab Emirates

Masterminds Electromechnical Works

United Arab Emirates

MTS LLC

United Arab Emirates

Nile Electromechanical work

United Arab Emirates

Nukhbat Al Awaiel

United Arab Emirates

Plastic Powder Coating Co LLC

United Arab Emirates

Remarkable Machinery Co FZC

United Arab Emirates

Rad International Road Construction

United Arab Emirates

RME Middle East

United Arab Emirates

Safety International General Trading & Contracting Co

Kuwait

Servetech

United Arab Emirates

Ses Electro Mechanical LLC

United Arab Emirates

Shafa Construction

United Arab Emirates

Target ETS Lebanon

United Arab Emirates

Tulipa Landscaping LLC

United Arab Emirates

WT Contracting

United Arab Emirates

Zorba Interior Decor Co LLC

United Arab Emirates

Sabat International Metal Construction LLC United Arab Emirates Saudi Aramco Shell ReďŹ nery Co

Saudi Arabia

Schneider Electric

United Arab Emirates

Serck Heat Transfer

United Arab Emirates

Shun Tian International FZCO

United Arab Emirates

Stone Machine Co Ltd

United Arab Emirates

Tanfeeth Technologies LLC

United Arab Emirates

Wem Technical Services LLC

United Arab Emirates

Wholesalers / Distributors

Managers Al Shirawi Facilities Management LLC

United Arab Emirates

A One Tools Trading LLC

United Arab Emirates

Alwisaam Alrafee Trd

Oman

Aspect

Qatar

Brayan Group

United Arab Emirates

Abid & Ali Asgar General Trading LLC

United Arab Emirates

Crete Colours International

United Arab Emirates

Abu Talib Building Materials Trading LLC United Arab Emirates

Dereyeh East Ventures

United Arab Emirates

ACE Hardware

United Arab Emirates

Iber Gulf

United Arab Emirates

Al Bawardi Tools & Hardware

Saudi Arabia

Al Fozan Hardware Co

Saudi Arabia

Al Muntaha Palace Est

Saudi Arabia

Al Rajeh Trading & Cont Est

Kuwait

Al Zaim Bldg Mat Trading

United Arab Emirates

Albirco Trading Co LLC

United Arab Emirates

Ali Asger & Brothers LLC

United Arab Emirates

Alutrade LLC

United Arab Emirates

Government Dubai Chamber

United Arab Emirates

Dubai Civil Defence

United Arab Emirates

Dubai Electricity & Water Authority

United Arab Emirates

Dubai Health Authority

United Arab Emirates

Dubai Municipality

United Arab Emirates

Bolt Master Bldg Materials Trading LLC

United Arab Emirates

Dubai Police

United Arab Emirates

Broadway Hardware LLC

United Arab Emirates

Dubai School of Government

United Arab Emirates

Century Hardware

United Arab Emirates

Dubai Silicon Oasis Authority

United Arab Emirates

Cosmos Projects Trading Co WLL

Bahrain

DWC

Jordan

Danube Building Material

United Arab Emirates

Etisalat

United Arab Emirates

Dynamik Powertools

United Arab Emirates

Ministry of Interior

United Arab Emirates

Ebrahim Hardware

Kuwait

Nad Al Sheba Palace

United Arab Emirates

Euroboor FZE

United Arab Emirates

Royal Commission SA

Saudi Arabia

Fleifel Group

Jordan

RTA

United Arab Emirates

Fujairah General Trading Enterprises LLC United Arab Emirates

Saudi Electricity Co

Saudi Arabia

Oil & Gas

Giti Abzar

Islamic Republic of Iran

Global Hardware Est

Kuwait

Halai Trading Co LLC

United Arab Emirates

Jamnadas Khimji Partners Trading LLC

United Arab Emirates

KFUPM

Saudi Arabia

KHK Scaffolding & Formwork LLC

United Arab Emirates

Koelner Rawlplug Middle East FZE

United Arab Emirates

Altor

United Arab Emirates

Arabian OilďŹ eld Supply Co FZE

United Arab Emirates

Dafoos Group of Companies

United Arab Emirates

Fursan Al Emarat General Trading LLC

United Arab Emirates

Komatsu 14

Islamic Republic of Iran

Kwik Steel Structures

United Arab Emirates

Lemco Trading Co LLC

United Arab Emirates

PCT Group Ltd

United Arab Emirates

Marasy for Cement & Steel Est

Jordan

Lin Scan

United Arab Emirates

Mazaya Aluminium

Saudi Arabia

Maxer Oil & Gas Equipment Trading LLC

United Arab Emirates

Midas Safety

United Arab Emirates

Maysan Industrial Equipmet Co

United Arab Emirates

Nehmeh Corporation LLC

Qatar

PCT Group Ltd

United Arab Emirates

Nihon Mesh Kogyo UAE FZE

United Arab Emirates

RAY International

Oman

Royal Desert General Trading LLC

United Arab Emirates

Remarkable Machinery Co FZC

United Arab Emirates

S M Building Material Trading LLC

United Arab Emirates

Safety Services Group

United Arab Emirates

Sabbagh & Shami

Jordan

Schlumberger Technical Services

United Arab Emirates

SaďŹ nat Group Dubai

United Arab Emirates

Servetech

United Arab Emirates

Saudi Future Co

Saudi Arabia

Technical Center for Industrial Tools

Saudi Arabia

Technical Ind Tools & Equipment Est

Jordan

Sigma Enterprises Co LLC

United Arab Emirates

Zadco

United Arab Emirates

Exhibitors’ Feedback 223 exhibitors from 9 countries showcased over 450 international brands at Hardware+Tools Middle East in 2013

Products on display: TOOLS

MACHINERY

Design Software

Power Tools & Accessories Hand Tools & Accessories Air Tools & Accessories Measuring & Detection Tools & Accessories Hydraulic Tools & Accessories Speciality Tools & Accessories Magnetic Tools & Accessories

Cleaning Moulding Drilling Cutting Welding Soldering Safety & PPE Products Components & Parts Automation & Robotics

CNC Routing Lathes

HARDWARE Building Hardware Consumables Construction & Building Materials

Exhibitors’ primary reasons for exhibiting at the show Figures in % Initiating new business relations

62

Attaining sales deals

26

Cultivating existing business relations

26

Obtaining an overall impression of the market situation

24

Presenting innovations / new developments / products

21

Raising the profile of the company / organisation

19

Preparing sales deals

19

Exchanging experience / knowledge

13

Comparing competitors

9

Other

1 0

10

20

30

40

50

“This is our first time here and the response has been good. Visitors were mostly end customers and some really worthy distributors. We will come back next year because it is a useful show.”

Kangaro, Rakesh Sharma, Duty Manager (Exports)

60

70

The approximate total value of business done by exhibitors at the event Figures in % Under $10,000

30

$10,000 - $50,000

17

$50,000 - $100,000

8

$100,000 - $500,000

2

Over $500,000

5 0

10

20

30

40

Satisfied with the attainment of their objectives at the fair A 81% Satisfied / Extremely Satisfied B 19% Not satisfactory

B

“We are here to explore the markets of the Middle East.

We have met some customers. This is a good meeting point for all our Middle East customers and we can also use the show to find new ones. I believe the show has been fruitful and we will definitely come back.”

Deeps Tools, Rajdeep Jain, Managing Director

“We came here because we have some agents and we wanted to support them, but also we wanted to meet new customers and we certainly have. This year is better than ever. We have to do some negotiating but we believe this will turn into good business for us.”

A

Will you exhibit again at this exhibition in 2014?

A 86% Certainly B 14% Probably not

B

A

Golden Tools Trading LLC, Mohammed Nami, Managing Director

“For us it was the first time exhibiting in the Middle East and our expectations have been met. That means we had visitors from the entire region and from not expected countries e.g. Africa. For sure we will think very seriously about participating next year with a bigger stand.”

Alnatec, Ihab Al-Naimi, Director of Sales & Business Development

We grow with your success!

The Hardware+Tools Middle East Team values your presence at the show.

To support you in your preparation, we are offering all our confirmed exhibitors various marketing tools to promote their participation at the exhibition. Make the best of it!

Free Marketing Tools Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities that can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand. Some of the main tools are:

Personalised E-card Simple steps can be taken to create your personalised electronic invitation that includes your logo and company details, within a few minutes. It allows you to invite your clients using Hardware+Tools Middle East branding, yet with your personal touch.

Web banners Different sizes of Hardware+Tools Middle East web banners can be downloaded to integrate into your homepage or your online advertisements to highlight your presence at the show.

PR Use the power of Public Relations to increase your trade show visibility!

Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience.

This is an easy way to ensure maximum media coverage – in local newspapers and online.

Sponsorship opportunities This is a great opportunity for a company to separate itself from its competitors and stand out!

As an exhibitor, you can make an outstanding appearance at Hardware+Tools Middle East 2014 by benefiting from our various sponsorship opportunities. Contact us to maximise your return from the show!

Fairconstruction Hardware+Tools Middle East is pleased to introduce its high quality service to our exhibitors exclusively, starting at USD 89 per sqm.

The Fairconstruction department at Messe Frankfurt includes 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!

In addition to stand space as above, Fairconstruction is mandatory for all stand sizes up to 21 sqm.

For furniture requirements, please refer to the furniture list in the exhibitor manual. Please contact fairconstruction@uae.messefrankfurt.com for further information.

Reserve your space now!

A

Space Only (A) Choosing the space only option will give you plenty of opportunities to represent your individual company image by getting a stand contractor to create an individual design for you.

Cost: Starting from USD 395 per m2. Includes editorial entry in the ofďŹ cial show catalogue.

Space only stands are required to be a minimum of 21m2.

B

Shell Scheme (B) Shell Scheme option includes: modern Octanorm shell scheme panels, carpeting, fascia name board, one power point, lighting (3 spotlights for every 9m2), editorial entry in the ofďŹ cial show catalogue.

Cost: Starting from USD 454 per m2.

Shell Scheme stands are required to be a minimum of 9m2 and a maximum of 21m2.

Major Presence Discount: Any single exhibitor booking at least the following no. of m2 is entitled to the indicated discounts: 72m2 or above - 5% of Space Rental 90m2 or above - 10% of Space Rental 120m2 or above - 15% of Space Rental New Product Launch:

5% discount if you are launching a product at the show

About the Organiser Messe Frankfurt is one of the world’s leading trade show organisers with 536.9* million euros in sales and 1,833* active employees worldwide.

The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.hardwaretoolsME.com or contact us directly at hardware-tools@uae.messefrankfurt.com *2012 figures

A modern city With state-of-the-art infrastructure, including 7 free trade zones, 4 seaports and 2 international airports, out of which the new cargo airport is directly linked to the major Jebel Ali Free Zone and Port, Dubai is not only a hub for small traders, but also offers first class logistics facilities to connect worldwide freight. Quotas or other trade barriers are non-existent and the market is served by more than 170 shipping lines and 120 airlines. The UAE was ranked 5th as the world’s preferred trade and logistics hub in 2012 for ease of trading across borders, by the World Bank.

With its strategic location, tax-free living and consistently strong economic outlook, Dubai is the ideal base for multinationals and other companies targeting markets in the wider Middle East, Africa, the Indian Subcontinent and Central Asia. It now ranks among the world’s top ten business destinations, with 56% of the world’s 280 largest companies having an office presence in the Emirate.

Epoc Messe Frankfurt GmbH P.O. Box 26761, Dubai United Arab Emirates Tel. +971 4 389 4500 Fax +971 4 358 5522 hardware-tools@uae.messefrankfurt.com www.hardwaretoolsME.com