Mekka 2024 Portfolio

Creative

By: Mekka Syed

Welcome to My Creative Portfolio

Action speaks louder than words. Let’s see how far we could act together to tackle problems and come with meaningful solutions. Starting here...

About Me

I’maCreativeProducerwhohaveworkedwithanumberofhigh-profile clientsthroughoutIndonesiaandabroad.Recently,Ihavebecomea CertifiedVirtualAssistanttohelpsmallbusinessownerstogrowby providingthemwithadministrativeandcreativeassistance.Ispecializein contentproduction(video/photo/UGC/webarticles),butalsocanhelpin marketresearch,bookkeeping,projectmanagementandemailmarketing. Workingwithbigbusinessmakesmehappy,andI’mmorethanhappyto helpyougrowtoo.Let’sachievetheextraordinarytogether!

COPYWRITING

EXPERTISE

CONTENT

PRODUCTION

ADMIN TASKS

EMAIL MARKETING

WHAT YOU’LL GET

High-quality output with compelling copy and strong brand visual identity.

Strong brand presence with healthy conversion rate.

Streamlined daily business tasks.

NOTABLE CLIENTS

Content Production

It is a art and science to bring one’s vision to life.

It combines technical expertise, team collaboration, as well as strong social awareness to create engaging and impactful visual.

Key Services

Digital Video Commercial

Social Media Post

Scriptwriting & Storyboarding

Video Editing

Work Sample

DIGITAL VIDEO COMMERCIAL

Shinpo Plastics

#SahabatKeluargaHebat

Contributing in: Making pitch decks, scriptwriting

Target Audience

Objective

Promoting variety Shinpo’s container products by highlighting its utility.

Young housewives aged 25-35, from B and C economy class

Summary

This is a video to showcase Shinpo's containers' versatility, durability, and safety.

To achieve its key objective, I portrayed a scenario during a house move, where all the specified containers could be used. From there, the audience can clearly see how helpful the containers are.

*Click the image to see the video

SFIDN Fits

Objective

Promoting SFIDN brand message as well as promoting Eko Yuli Irawan as their brand ambassador

Target Audience

Young men from A to B economy class with interest in sports.

Summary

The goal of this short film is to capitalize on the Tokyo Olympic hype while introducing Eko Yuli Irawan, a celebrated Indonesian weightlifter.

Contributing in: Conducting interviews, scriptwriting

In the video, we delve into Eko's journey to becoming an athlete and fulfilling his dream of making his parents proud.

*Click the image to see the video

Dating.com

Open Your Heart Objective

Contributing in: scriptwriting, directing

Target Audience

Promoting Dating.com towards Indonesian audience, opening new potential markets

Single/widowed women aged 40+, from A & B economy class.

Summary

A lot of Indonesian families saw that marrying a foreigner from developed countries (especially European and American) are some sort of an achievement due to more developed economy in their home country. This is the idea that I’ve brought to the client.

The goal of this video is to open up market for Indonesian women by promoting “husband material” men from abroad, ready to be dated via the app.

*Click the image to see the video

Work Sample

SOCIAL MEDIA POST (TIKTOK

& REELS)

Accor Hotels (Mercure)

#DiscoverLocal & #Discover Culture

Contributing in: scriptwriting, directing, Indonesian-English translation

Objective

Target Audience

Educate people about Mercure Hotel’s cultural diversity around the world and promoting local culinary identity

Men and women, aged 25-50 who have interest in culture.

Summary

During 2020-2021, Mercure launched the #DiscoverLocal and #DiscoverCulture campaigns to showcase how each of their hotels represents the local culture of their respective host cities around the globe. The goal is to maintain their high social media engagement amidst the COVID pandemic travel restriction.

Grab Indonesia Regular Tiktok Contents

Contributing in: Scriptwriting, directing KOL/talent, editing

Summary

These are some of the TikTok content written and produced by my team and me for GrabID. Each piece has achieved over 2 million views. My main contribution here is in copywriting, reaching out to creators as well as directing them remotely. On some occasions, I do the editing myself.

Grab Indonesia Regular Instagram Contents

Contributing in: Scriptwriting, directing, timeline & budget management

Summary

Unlike TikTok, Grab has different views on Instagram posts regarding their quality. This content needs to be more polished and well-produced. Here, I expanded my contribution to not only writing the content but also directing the whole team on site to produce high-quality content, adhering to both timelines and production budgets.

Grab Indonesia

Cerita Sebuah Rasa

Contributing in: Bookmaking, directing, budget and timeline management

Summary

Cerita Sebuah Rasa is a campaign to promote legendary restaurant throughout Indonesia. Some KOLs are involved to rack up engagement from their followers.

As a Creative Producer, I‘m responsible in maintaining the timeline and the budget, managing both crews and KOLs accommodation as well as directing them on site.

Grab Indonesia

Mother’s Day

Contributing in: scriptwriting, directing, budget and timeline management

Objective

Showing that GrabFood & GrabMart are always present to assist every mother & mother figures to nurture their beloved.

Summary

Being a mother is a character, a quality, and how we treat someone dearly to us. Hence, everyone can be a mother - by blood or by bond. By intention or by chance. For a moment or forever. This video conveys the message above while subtly communicating the brand role on the story.

Work Sample

STORYBOARD & PRODUCTION DESIGN

*Click the image to see the full script

Grab Indonesia

Storyboards

*Click the image to see the full script

Email Marketing

It is a bridge between a business and their audience, built by value and trust.

It’s not just about blindly sending mails, but it is about crafting personalized messages that resonates with the audience’s wants and needs. Ultimately, it will nurture mutually beneficial relation.

Key Services

Audience analysis

Mail list hygiene maintenance

Campaign creation

Mail automation

KPI reporting

Known Tools

Klaviyo

Mailchimp

Constant Connect

Sample of My Works

side projects

Email Management

Have your email clutter-free and always up to date with important information. I can help you process your mail by:

1.

Inbox organization: I will put categories, labels, and put every mail on priority list so you will never miss important information.

2.

Email filtering: You will never see again any mails that are considered spam and irrelevant mails

3.

Archiving: I will put every labeled mails on folder for your convenience in mail retrieval.

CalendarManagement

Never let your schedule get off track. I utilize tools like Google Calendar & Asana to:

Scheduling: Every appointment, meetings and events will be kept up-to-date and wellorganized.

1. Create reminder: Every scheduled agenda will be put on timely reminder

2. Team coordination: All involved parties will be notified as needed

4.

3. Time optimization: Conflicting schedule will be minimized and you will have a clear view of your scheduled activities.

Have the best travel experience with my assistance. I support your travel arrangements with:

TravelPlanning

2.

1. Budget arrangement: I help you pick and choose the best possible experience for you to have according to your allowed budget.

3.

Travel research: I provide clear lists of tickets and accommodations for you to choose.

Local POI insight: I shortlist the best places for you to visit, alongside some details and cost for the trip.

ProjectManagement

Never lose a grip with your projects. From pre to post project, I streamline every working elements with:

Initiation: I set the scope of work, parameters and solution to match your goals and any potential problems.

1. Team management: I arrange and manage the workload of every available manpower to achieve your desired goal.

2. Talent Scouting: I assist you to outsource additional manpower through my networks.

3. Budgeting: I manage and track every expense required to achieve your goals

4. Working hour tracking: I utilize tools to help you track every member’s working hour and maintain workload balance.

6.

5. Daily reporting: I guarantee that you will never miss any updates regarding your project.

SocialMediaManagement

Engage your audience while gaining positive metrics on your social media with:

1. Copywriting: I craft compelling copies that are holding the audience from scrolling away.

Planning: I set monthly content plan and annual campaign to continuously engage your audience by keeping up to trends and audience needs.

2. Content production: I help you provide the necessary assets for your social media.

4.

3. Reporting: I help you keep on track with every of your content performance to help you decide for the upcoming campaigns.

Sample of My Works

Excelso Coffee

Developed #ExcelsoExperience key marketing hashtag

Managed to increase Instagram followers from 40k to 100k within one year (2019-2020)

Responsible in planning, producing and posting daily content on Instagram and Twitter (now X)

Provide the client with monthly and annual reports.

Contributing in: Content planning, copywriting, photo & video production, reporting

IG Post Samples

Date : February, 4th 2020

Like : 881

Comments : 133

Shares : 9

Saved : 5

Date : September, 8th 2019

Like : 733

Comments : 105

Shares : 8

Saved : 23

Date : January, 12th 2020

Like : 659

Comments : 13

Shares : 42

Saved : 92

Editorial Plan Samples

THANK YOU