PORTFOLIO
By: Mekka Syed- Creative Producer -
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Welcome to My Creative Portfolio
Action speaks louder than words. Let’s see how far we could act together to tackle problems and come with meaningful solutions. Starting here...
Education Experiences Mekka Syed Bandung Institute of Indonesian Art & Culture Film & Television Studies Freelance Content Writer 2019 Creature.Inc Copywriter & Assistant to Director 2019-2021 2022 DOKI Copywriter DOKI Creative Producer 2022-2024 Mekka Syed +62 851-5878-8943 mekkasyed@gmail.com
Mekka Syed
A planner, writer and an executor. I enjoy crafting ideas
as well as bringing it to life .
I’ve collaborated with brands like Grab, Accor Hotels and Dating.com to produce quality contents that drives traffic and satisfaction.
Let’s collaborate and create the extraordinary together!
Come and see my services here!
Creative ProducerEXPERTISE
SCRIPT WRITING
CONTENT
PRODUCTION
WHAT YOU’LL GET
High-quality output with compelling copy and strong brand visual identity.
NOTABLE CLIENTS
content production
It is a art and science to bring one’s vision to life.
It combines technical expertise, team collaboration, as well as strong social awareness to create engaging and impactful visual.
Key Services
Digital Video Commercial
Social Media Post
Scriptwriting & Storyboarding
Video Editing
Work Sample
DIGITAL VIDEO COMMERCIAL
Shinpo Plastics
#SahabatKeluargaHebat
Contributing in: Making pitch decks, writing script and storyboard
Target Audience
Objective
Promoting variety Shinpo’s container products by highlighting its utility.
Young housewives aged 25-35, from B and C economy class
Summary
This is a video to showcase Shinpo's containers' versatility, durability, and safety.
To achieve its key objective, I portrayed a scenario during a house move, where all the specified containers could be used. From there, the audience can clearly see how helpful the containers are.
*Click the image to see the video
Objective
Promoting SFIDN brand message as well as promoting Eko Yuli Irawan as their brand ambassador
Target Audience
Young men from A to B economy class with interest in sports.
Summary
The goal of this short film is to capitalize on the Tokyo Olympic hype while introducing Eko Yuli Irawan, a celebrated Indonesian weightlifter.
SFIDN Fits
#BreakYourLimit
Contributing in: Conducting interviews, writing script
In the video, we delve into Eko's journey to becoming an athlete and fulfilling his dream of making his parents proud.
*Click the image to see the video
Dating.com
Open Your Heart Objective
Contributing in: scriptwriting, directing
Target Audience
Promoting Dating.com towards Indonesian audience, opening new potential markets
Single/widowed women aged 40+, from A & B economy class.
Summary
A lot of Indonesian families saw that marrying a foreigner from developed countries (especially European and American) are some sort of an achievement due to more developed economy in their home country. This is the idea that I’ve brought to the client.
The goal of this video is to open up market for Indonesian women by promoting “husband material” men from abroad, ready to be dated via the app.
*Click the image to see the videoWork Sample
SOCIAL MEDIA POST (TIKTOK & REELS)
Accor Hotels (Mercure)
#DiscoverLocal & #Discover Culture Objective
Contributing in: scriptwriting, directing, Indonesian-English translation
Target Audience
Educate people about Mercure Hotel’s cultural diversity around the world and promoting local culinary identity
Men and women, aged 25-50 who have interest in culture.
Summary
During 2020-2021, Mercure launched the #DiscoverLocal and #DiscoverCulture campaigns to showcase how each of their hotels represents the local culture of their respective host cities around the globe. The goal is to maintain their high social media engagement amidst the COVID pandemic travel restriction.
the image to see the
*Click
video
Grab Indonesia Regular Tiktok Contents
Contributing in: Scriptwriting, directing KOL/talent, editing
Summary
These are some of the TikTok content written and produced by my team and me for GrabID. Each piece has achieved over 2 million views. My main contribution here is in copywriting, reaching out to creators as well as directing them remotely. On some occasions, I do the editing myself.
*Click the image to see the video
Grab Indonesia Regular Instagram Contents
Contributing in: Scriptwriting, directing, timeline & budget management
Summary
Unlike TikTok, Grab has different views on Instagram posts regarding their quality. This content needs to be more polished and well-produced. Here, I expanded my contribution to not only writing the content but also directing the whole team on site to produce high-quality content, adhering to both timelines and production budgets.
*Click the image to see the videoGrab Indonesia
Cerita Sebuah Rasa
Contributing in: Bookmaking, directing, budget and timeline management
Summary
Cerita Sebuah Rasa is a campaign to promote legendary restaurant throughout Indonesia. Some KOLs are involved to rack up engagement from their followers.
As a Creative Producer, I‘m responsible in maintaining the timeline and the budget, managing both crews and KOLs accommodation as well as directing them on site.
Click the image to see the video
Grab Indonesia Mother’s Day
Contributing in: scriptwriting, directing, budget and timeline management
Objective
Showing that GrabFood & GrabMart are always present to assist every mother & mother figures to nurture their beloved.
Summary
Being a mother is a character, a quality, and how we treat someone dearly to us. Hence, everyone can be a mother - by blood or by bond. By intention or by chance. For a moment or forever. This video conveys the message above while subtly communicating the brand role on the story.
*Click the image to see the video
Work Sample
STORYBOARD & PRODUCTION DESIGN
Dating.com
#OpenYourHeart
*Click the image to see the full script
Grab Indonesia
*Click the image to see the full script
side projects
project management
Job Desc
Project initiation
Team management
Talent outsourcing
Project tracking reporting
Tools I’m using:
Asana Trello Slack
blog Writing
Job Desc
Conducting research regarding topics and theme. Provide constant flow of web post in a form of articles. Utilize SEO to improve web visibility.
Learnrussianlanguage.net
Contributed to increase the web traffic from 2500 to 4000/month on average. Responsible to write at least 1 wellresearched topics with 1000+ words/day
*click the images to visit the page
*or click HERE to read my other articles
Social Media Management
Job Desc
Plan monthly and annual campaign on social media.
Provide copy for social media posts, carousels and videos.
Attend monthly content production.
Provide monthly and annual reports about your social media growth.
Excelso Coffee
Developed #ExcelsoExperience key marketing hashtag
Managed to increase Instagram followers from 40k to 100k within one year (2019-2020)
Responsible in planning, producing and posting daily content on Instagram and Twitter (now X)
Provide the client with monthly and annual reports.
Contributing in: Content planning, copywriting, photo & video production, reporting
My Work Samples
Date : February, 4th 2020
Like : 881
Comments : 133
Shares : 9
Saved : 5
Date : September, 8th 2019
Like : 733
Comments : 105
Shares : 8
Saved : 23
Date : January, 12th 2020
Like : 659
Comments : 13
Shares : 42
Saved : 92
*Click the image to see original post
Editorial Plan Samples
I am happy to share some of my work with you, and would be even happier to provide you my expertise. Thanks for reviewing my portfolio, and... LET’S MAKE GREAT THINGS TOGETHER! Mekka Syed +62851-5878-8943 mekkasyed@gmail.com Contact details: Afterwords