MARKETING CAMPAIGN MARKETING CAMPAIGN
MARKETING CAMPAIGN
MARKETING CAMPAIGN MARKETING CAMPAIGN
megan pardoe
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Trend
COMMUNITY
COMMUNITY COMMUNITY COMMUNITY
COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY
COMMUNITY
GEN Z. WEARING WHAT THEY WANT.
How Gen Z aren’t afraid to dress how they want
BREAKING STEREOTYPES. COMFORT.
FILM
DAILY LIFE DEPOP USERS AS MODELS
NATURAL LIGHTING
SIMPLICITY
PHOTOGRAPHY
Shoot references
Campaign messaging & strap-line
CARE LESS.
Wear whatever you want! Care less. #depopcareless
Multi-channel roll out
Multi-channel roll out
THANK YOU FOR LISTENING!
THANK YOU FOR LISTENING! THANK YOU FOR LISTENING! THANK YOU FOR LISTENING!
THANK YOU FOR LISTENING! THANK YOU FOR LISTENING!