OOH VISUALISATION
Above roads and in major cities
Encourages people to research the campaign online
71% of consumers say they read road-side billboards (Top Media Advertising, no date).
BILLBOARDS
Placed in big towns and cities
98% of people see an OOH ad each week (Top Media Advertising, no date).
POSTERS
Posters with statistics will appear alongside the normal campaign posters to give people a better understanding of what the campaign is about
