INTRODUCTION
Medical Republic
The Medical Republic is a new style publication for Australia’s present-day clinicians. We’re not #justanewspaper. We give you the story behind the story, both sides of the debate, the people, the medicine, the ideas, the controversies ... and the just plain interesting. There is a lot of medical news out there but there’s only one Medical Republic
Dr Linda Calabresi – Editor in Chief
Readership Stats
The Medical Republic
• #1 most read newspaper among GPs
• Circulation average 17,259 per issue (CAB Audit Sept 2022)
• Published fortnightly and distributed free of charge to practising doctors in Australia
• 23 issues per year (Feb-Dec)
• Receipt of publication is to 80% of practising GPs in both metro and regional Australia
• Mailing list is 98% GPs
e-news
• Delivering over 1.5 million ad impressions per month
• #1 most read daily news among GPs
• CTR content: 8%
• CTR ads: 0.21% (Above average performance. The global average is 0.06%, according to benchmarks at Google)
• The largest and fastest growing digital news platform for general practitioners
• Total contacts on list 25,230
• GPs: 22,987
• Available web impressions per month 394,670
• With a weekly block booking, your client is guaranteed a minimum of 3 x sends per week and can expect 20,000 impressions
• Open rate: 40%
Podcast
• What are GPs talking about?
- a podcast hosted by Wendy John - sponsored opportunities also available.
Webinar
• Dedicated webinar producers
• Custom creation and sponsorship opportunities available
• Up to 1,000 registrations per episode
Website
• Between 330,000 – 350,000 available advertising impressions per month
• CTR ads: 0.21%
• 48% of readers visit via mobile devices (note only MREC size ads deliver on mobiles)
• Our site is secure, all advertising and content can be locked to AHPRA verified readers only
• Let us host your content on a dedicated secure page - education articles, videos, and resource materials along-side your ad campaigns
• Single ad sizes purchases or page takeovers available
• Depending on ad size and AHPRA lock settings your ad can deliver up to 20,000 impressions per month
• Advertising randomly cycles in multiple size options available
• 94% of visitors are Australian GPs
* MREC is the only size able to deliver on all devices (mobile & desktop) – has highest impression rate
** MANTEL - 728x90 LEADER & 970x250 BILLBOARD size options available - has highest CTR
CTR – (click through rate) has above average performance on all sizes. The global average is 0.06%, according to benchmarks at Google.
Print Rates
STANDARD
Banner
Third page, horizontal or vertical
Quarter page
A4 or half page, horizontal or vertical
Full page (FP)
SPREADS
Half page DPS
Third page DPS
A4 DPS (Fireplace)
Double page spread (DPS)
PREMIUM
Front cover banner
Half height cover wrap
Inside front cover gatefold
CASUAL RATE
$4,200
$5,400
$5,500
$7,000
$9,200
$13,000
$10,900
$14,400
$18,500
$8,500
$20,000
$30,000
Special executions POA
LOOSE ONSERTS Does not include printing
2pp 270x200 recommended 12g
4pp up to 20g
$10,000
$15,000
Other sizes POA
BOUND INSERTS w x h Includes printing
Half height 2pp 270x185/120 bind
Half height 4pp 270x185/270 bind
$15,000
$18,000
Bound inserts include printing fees. Maximum one per issue.
Optional extra for one perforation line (tear out) add $1,000.
For die-cut or other sizes POA.
RATES
All rates quoted are Australian Dollars ex tax.
10% GST will be charged on invoice. 10% Agency discount applies.
ADVERTORIALS
There is no additional charge for Advertorials, however advertisers must adhere to our Advertorial Guidelines and supply all art by material deadline. Refer to page 29 for guidelines.
BOOKING TERMS AND CONDITIONS
All advertising material must adhere to the Medicines Australia Code of Conduct.
CANCELLATIONS
Print cancellations can be made in writing six weeks prior to the date of insertion with no penalty. Cancellations made after booking deadline but before material deadline will be charged at the full rate as a ‘Delete and Charge’. This means the media line will incur 100% of the fee. The media line may be rescheduled for no additional fee if space
is available. Cancellations made after material deadline will be charged 100% of the fee, the publisher reserves the right to refuse the option to reschedule as a ‘Delete and Charge’ at this late stage. You may substitute a booking with another brand of the same size advertisement.
Digital cancellations can be made in writing two weeks prior to the date of insertion with no penalty. All assets must be supplied one week prior to go live date to test before it will appear in our publications. Content supplied late may miss the intended go live date.
Custom content (including content marketing, video, and event sponsorship) Stop work orders must be made in writing six weeks prior to the date of insertion. You must pay any expenses we have incurred relating to the acceptance or preparation of your material for publication.
Refer to the website for our full terms and conditions: https://medicalrepublic.com.au/advertisewith-us
Print Dates
The Medical Republic
Mon-03 Feb Fri-03 Jan Fri-10 Jan Fri-17 Jan
Mon-17 Feb Fri-17 Jan Fri-24 Jan Fri-31 Jan
Mon-03 Mar Fri-31 Jan Fri-07 Feb Fri-14 Feb
Mon-17 Mar Fri-14 Feb Fri-21 Feb Fri-28 Feb
Mon-31 Mar Fri-28 Feb Fri-07 Mar Fri-14 Mar
Mon-14 Apr Fri-14 Mar Fri-21 Mar Fri-28 Mar
Mon-28 Apr Fri-28 Mar Fri-04 Apr Fri-11 Apr
Mon-12 May Fri-11 Apr Thu-17 Apr Fri-25 Apr
Mon-26 May Fri-25 Apr Fri-02 May Fri-09 May
Mon-09 Jun Fri-09 May Fri-16 May Fri-23 May
Mon-23 Jun Fri-23 May Fri-30 May Fri-06 Jun
Mon-07 Jul Fri-06 Jun Fri-13 Jun Fri-20 Jun
Jul
Jun
Jun
Jul
Aug Fri-04 Jul Fri-11 Jul Fri-18 Jul Mon-18 Aug Fri-18 Jul Fri-25 Jul Fri-01 Aug Mon-01 Sep Fri-01 Aug Fri-08 Aug Fri-15 Aug
Mon-15 Sep Fri-15 Aug Fri-22 Aug Fri-29 Aug
Mon-29 Sep Fri-29 Aug Fri-05 Sep Fri-12 Sep
Mon-13 Oct Fri-12 Sep Fri-19 Sep Fri-26 Sep
Mon-27 Oct Fri-26 Sep Fri-03 Oct Fri-10 Oct
Mon-10 Nov Fri-10 Oct Fri-17 Oct Fri-24 Oct
Mon-24 Nov Fri-24 Oct Fri-31 Oct Fri-07 Nov
Mon-08 Dec Fri-07 Nov Fri-14 Nov Fri-21 Nov
BOOKING DEADLINE is the cut-off date to book (cancel, or re-schedule) advertisements for that issue.
ART DUE DEADLINE is the cut-off date for artwork to be supplied for that issue. If new artwork is not supplied by this deadline, we will repeat the most recent artwork on hand. Please contact production for material extensions or artwork set up enquiries.
INSERT DELIVERY is the cut-off for delivery of supplied onserts to our mail house. Please contact production for the relevant delivery label and packing requirements.
E-news Features
The Medical Republic
Medical Republic
• 5x per week
Republic
• Afternoons Mon-Fri
• Daily political and clinical news for GPs
• Breaking news alerts that can’t wait for the daily newsletter 1x per month (average) - edited by journalist Penny Durham.
• 2x per week
• Tuesday and Friday mornings
• GP clinical news delivered twice a week – edited by journalist Ruby Prosser Scully
• 1x per fortnight
• Wednesday mornings
• The business of general practice
• 1x per month
• Sunday mornings
• Our best deep dives, features and investigations all in one place
• 1x per week
• Saturday mornings
• A thought-provoking long read and a summary of the week
– created by the publisher, Jeremy Knibbs
• 1x per fortnight
• Thursday mornings
• News from the tech frontier
– edited by Penny Durham
• What are GPs talking about?
- a podcast hosted by TMR journalists
- sponsored opportunities also available
For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au |
Digital Rates
Includes 2 x sends on e-news linking to web article. Client to supply pre-approved copy and image. Refer to specifications for requirements.
RATES
All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice. 10% Agency discount applies.
Podcast
Sponsorship
Sponsorship
Sponsorship opportunities available
Content marketing opportunities
300+ GP listens per episode
30 second soundbite ad within a TMR podcast
Let our team produce content for your client! Starting price only. POA.
Approx. 300 listens per weekly episode
$2,000
$15,000
Your brand, our content! Sponsorship opportunities available for TMR content. Starting price only. POA.
RATES
$10,000
Your 30 second audio ad is placed within the library of all TMR podcasts for the week of booking. Click here to listen to an example sound file.
Includes production by our dedicated producer, hosting on the website and promotion (2 x email sends).
Includes set up of hosted page and promotion (2 x email sends).
All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice. 10% agency discount applies.
Enhanced Collaborative Content
Content Marketing Rates
Content Marketing Rate Notes
DPS (1800 words)
– Sponsored education grant
DPS (1800 words)
– Advertorial style layout
FP (800-1000 words)
– Sponsored education grant
FP (800-1000 words) –
– Advertorial style layout
(800-1000 words) – e-mail only
– Sponsored content (TMR)
(800-1000 words) – e-mail only
– Sponsored content (client)
Other - POA
$25,000
Written in-house by our editorial team. Appears in print as a double page spread (DPS) and 2 x sends on e-news.
Copy provided by the client.
$17,000
$15,000
$12,000
Layout services provided (max 3 edit rounds). Appears in print as a double page spread (DPS) and 2 x sends on e-news.
Written in-house by our editorial team. Appears in print as a full page (FP) and 2 x sends on e-news.
Copy provided by the client.
Layout services provided (max 3 edit rounds). Appears in print as a full page (FP) and 2 x sends on e-news.
$10,000
$6,500
RATES
All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice. 10% agency discount applies.
Written in-house by our editorial team. Appears on the website 2 x sends on e-news.
Copy and images provided by the client. Appears on the website 2 x sends on e-news.
Other executions available on request, for webinar and podcast creation contact sales.
Classifieds
RATES
All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice.
For PRINT BLOCK advertisements, please provide the below copy/content for layout
• Logo image
• Location
• Job type
• Dot points of interest – 150 words (for small print block, 20 words)
• P: Contact phone number
• E: Contact email
Rheumatology Republic Allergy & Respiratory Republic
Dermatology
Allergy & Respiratory
Oncology
Rheumatology
Medical Republic
• 4 issues PA publication
• Weekly e-news
Dermatology
Dermatology
Allergy & Respiratory
Dermatology
Allergy & Respiratory
Allergy & Respiratory
• News and insights for Australian rheumatologists
• rheuma.com.au
Oncology Allergy & Respiratory
• 4 issues PA publication
• Fortnightly e-news
Medical Republic
• News and insights for allergists, respiratory physicians and sleep experts
• puffnstuff.com.au
Allergy & Respiratory Dermatology
• 4 Issues PA publication
• Fortnightly e-news
• News and insights for Australian dermatologists
• dermatologyrepublic.com.au Medical Republic THE Rheumatology Oncology
• 4 issues PA print publication
• Fortnightly e-news
• News and insights for Australian oncologists
• oncologyrepublic.com.au
•
• Fortnightly e-news
Haematology
• 4 issues PA print publication
• Fortnightly e-news
• www.gutrepublic.com.au
Rheumatology Oncology
Medical Republic
“We’re different from any other news service in Australia given the content is driven by engaged rheumatology health professionals working at the coal-face. We highlight local issues for our local community. In addition, our goals for RR are to grow awareness of rheumatology to different craft groups, to engage a wider rheumatology community, to highlight people & subjects that tend not to see the light, and to spotlight stuff that matters or that entertains, and preferably both.”
Dr Irwin Lim, Rheumatologist & Editor
Readership
Rheumatology Republic
Dates
Rheumatology Republic
Allergy & Respiratory Republic
Dermatology Republic Oncology Republic
Haematology Republic The Gut Republic RATES
Issue date Booking deadline Art due Insert delivery
Mon-03 Mar Fri-31 Jan Fri-07 Feb Fri-14 Feb
Mon-07 Jul Fri-06 Jun Fri-13 Jun Fri-20 Jun
Mon-29 Sep Fri-29 Aug Fri-05 Sep Fri-12 Sep
Mon-24 Nov Fri-24 Oct Fri-31 Oct Fri-07 Nov
RR BROADCAST
Thu, Feb 06, 2025
Thu, Feb 20, 2025
Thu, Mar 06, 2025
Thu, Mar 20, 2025
Thu, Apr 03, 2025
Thu, Apr 17, 2025
Thu, May 01, 2025
Thu, May 15, 2025
Thu, May 29, 2025
Thu, Jun 12, 2025
Thu, Jun 26, 2025
Thu, Jul 10, 2025
Thu, Jul 24, 2025 Thu, Aug 07, 2025
Thu, Aug 21, 2025 Thu, Sep 04, 2025
RR BROADCAST cont.
Thu, Sep 18, 2025
Thu, Oct 02, 2025
Thu, Oct 16, 2025
Thu, Oct 30, 2025
Thu, Nov 13, 2025
Thu, Nov 27, 2025
Thu, Dec 11, 2025
specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au
Rheumatology Republic
Allergy & Respiratory Dermatology
Oncology
Rheumatology
Medical Republic
Allergy & Respiratory Republic
Dermatology Republic Oncology Republic
Haematology Republic The Gut Republic RATES
Readership
“At ARR we aim to bring a fresh perspective to respiratory, allergy and sleep medicine. Responding to the diversity of our readership, we not only cover the latest in clinically impactful research and events but also delve deeper into local, regional and global issues of relevance to our specialties. With a particular focus on bringing light to topics which would otherwise be overlooked, we hope to engage, challenge and inspire the contemporary clinician.”
Dr Gaurie Palnitkar, Editor
Above average performance. The global average display ad performance is 0.06%, according to benchmarks at Google.
Dates
Allergy & Respiratory Republic
E-News
BROADCAST
Wed, Feb 12, 2025
Wed, Feb 26, 2025
Wed, Mar 12, 2025
Wed, Mar 26, 2025
Wed, Apr 09, 2025
Wed, Apr 23, 2025
Wed, May 07, 2025
Wed, May 21, 2025
Wed, Jun 04, 2025
Wed, Jun 18, 2025
Wed, Jul 02, 2025
Wed, Jul 16, 2025
Wed, Jul 30, 2025
Wed, Aug 13, 2025
Wed, Aug 27, 2025
Wed, Sep 10, 2025
Wed, Sep 24, 2025
Wed, Oct 08, 2025
Wed, Oct 22, 2025
Wed, Nov 05, 2025
Wed, Nov 19, 2025
Wed, Dec 03, 2025
Wed, Dec 17, 2025
* More dates may be added to accommodate bookings, please contact production on sarah@medicalrepublic.com.au to enquire.
Rheumatology Republic
Allergy & Respiratory
Rheumatology Oncology
Allergy & Respiratory Republic
Dermatology Republic Oncology Republic
Haematology Republic The Gut Republic
Medical Republic
“Oncology Republic brings together a diverse group of editors who provide a refreshing – sometimes eclectic – but always insightful look at what’s topical, what’s at the cutting edge and what’s neglected in the field of cancer. Cancer is a branch of medicine that’s become so much more complex and yet exhilarating as more and more novel ways of improving the care of patients become manifest. In many ways, cancer has become the leading exemplar for the future of medicine, challenging everybody from government to the community at large and this is no more obvious than when leafing through the pages of Oncology Republic.”
Professor John Zalcberg, Medical Oncologist & Editor
Readership
Rheumatology Republic Allergy & Respiratory Dermatology Oncology Haematology The Gut Republic RATES
Dates
Oncology Republic
Issue date Booking deadline Art due Insert delivery
Mon-17 Mar Fri-14 Feb Fri-21 Feb Fri-28 Feb
Mon-02 Jun Fri-02 May Fri-09 May Fri-16 May
Mon-15 Sep Fri-15 Aug Fri-22 Aug Fri-29 Aug Mon-15 Dec Fri-14 Nov Fri-21 Nov Fri-28 Nov
ONC BROADCAST
Thu, Feb 13, 2025
Thu, Feb 27, 2025
Thu, Mar 13, 2025
Thu, Mar 27, 2025
Thu, Apr 10, 2025
Thu, Apr 24, 2025
Thu, May 08, 2025
Thu, May 22, 2025
Thu, Jun 05, 2025
Thu, Jun 19, 2025
Thu, Jul 03, 2025
ONC BROADCAST cont.
Thu, Jul 17, 2025
Thu, Jul 31, 2025
Thu, Aug 14, 2025
Thu, Aug 28, 2025
Thu, Sep 11, 2025
Thu, Sep 25, 2025
Thu, Oct 09, 2025
Thu, Oct 23, 2025
Thu, Nov 06, 2025
Thu, Nov 20, 2025
Thu, Dec 04, 2025
Thu, Dec 18, 2025 e-news
Rheumatology Republic
Allergy & Respiratory Republic
Allergy & Respiratory Dermatology
Rheumatology Oncology
al Republic
Oncology Republic
Dermatology Republic
Haematology Republic The Gut Republic RATES
“The skin is integral to our health and wellbeing, and the way others perceive us. The impact of skin disease should never be under-estimated. Australia has a small but highly dedicated workforce of dermatologists, many at the forefront of research and clinical trials that are changing the lives of people with skin disease. Whether it is eczema, psoriasis, alopecia areata, skin cancer, vitiligo or the rarer skin conditions, Dermatology Republic aims to bring you the latest news in research, treatment breakthroughs, drug development, and the stories of Australian dermatologists working in cities, towns and the country’s remote regions.”
Professor Rod Sinclair, Dermatologist & Editor
• 590 dermatologists in Australia
• 50 years: the average age of a dermatologist in Australia
• 51% of Australian dermatologists are female
• 556 dermatologists are located in metropolitan areas
• 28 dermatologists are located in regional areas
• 6 dermatologists are located in rural areas
• 102 dermatology trainees in Australia
• See above for the state/territory breakdown
Source: The Australasian College of Dermatologists 2021
Readership
Rheumatology Republic
Overview
Dermatology Republic
A high impact and targeted dermatology marketing vehicle
• High production quality tabloid print = high impact
• Targeted free circulation to all dermatologists plus other related HCPs
• Analysis from a local viewpoint by award winning medical journalists
• Traditional display advertising options PLUS a range of ‘content marketing’ execution options (see below)
Hang
on, why print?
• Because print is distributed free to all dermatology professionals and provides a point of difference in your marketing with a guaranteed reach and high impact presentation
Allergy & Respiratory Republic
Oncology Republic
Dermatology Republic
Haematology Republic The Gut Republic RATES
Rheumatology Republic
Dates
Dermatology Republic
Issue date Booking deadline Art due Insert delivery
Mon-07 Apr Fri-07 Mar Fri-14 Mar Fri-21 Mar
Mon-21 Jul Fri-20 Jun Fri-27 Jun Fri-04 Jul
Mon-22 Sep Fri-22 Aug Fri-29 Aug Fri-05 Sep
Mon-01 Dec Fri-31 Oct Fri-07 Nov Fri-14 Nov
e-news
DERM BROADCAST
Wed, Feb 05, 2025
Wed, Feb 19, 2025
Wed, Mar 05, 2025
Wed, Mar 19, 2025
Wed, Apr 02, 2025
Wed, Apr 16, 2025
Wed, Apr 30, 2025
Wed, May 14, 2025
Wed, May 28, 2025
Wed, Jun 11, 2025
Wed, Jun 25, 2025
DERM BROADCAST cont.
Wed, Jul 09, 2025
Wed, Jul 23, 2025
Wed, Aug 06, 2025
Wed, Aug 20, 2025
Wed, Sep 03, 2025
Wed, Sep 17, 2025
Wed, Oct 01, 2025
Wed, Oct 15, 2025
Wed, Oct 29, 2025
Wed, Nov 12, 2025
Wed, Nov 26, 2025
Wed, Dec 10, 2025
CLASSIFIEDS
Allergy & Respiratory Republic
Oncology Republic
Dermatology Republic
Haematology Republic The Gut Republic RATES
Rheumatology
Medical Republic
Rheumatology Republic
Allergy & Respiratory Republic
Haematology
Oncology Republic
Dermatology Republic
Haematology Republic The Gut Republic RATES
“Haematology Republic is Australia’s first dedicated multi-media channel community dedicated to Australian haematologists moderated by local haematologists to focus on the issues that matter locally”
Jeremy
Knibbs, publisher at The Medical Republic and Wild Health
Readership
Above average performance. The global average display ad performance is 0.06%, according to benchmarks at Google.
Dates
Haematology Republic
e-news
HR BROADCAST
Tue, Feb 25, 2025
Tue, Mar 25, 2025
Tue, Apr 22, 2025
Tue, May 20, 2025
Tue, Jun 17, 2025
Tue, Jul 15, 2025
Tue, Aug 12, 2025
Tue, Sep 09, 2025
Tue, Oct 07, 2025
Tue, Nov 04, 2025
Tue, Dec 02, 2025
Medical Republic Haematology
Rheumatology
Readership
“The Gut Republic is Australia’s first dedicated multimedia channel community dedicated to Australian gastroenterologists moderated by local gastroenterologists to focus on the issues that matter locally”
Jeremy Knibbs, publisher at The Medical Republic and Wild Health
at Google.
Rheumatology Republic Allergy & Respiratory Republic Dermatology Republic Oncology Republic Haematology Republic The Gut Republic RATES
Dates
Gastroenterology Republic
Issue date Booking deadline Art due Insert delivery
Mon-21 Apr Fri-21 Mar Fri-28 Mar Fri-04 Apr
Mon-30 Jun Fri-30 May Fri-06 Jun Fri-13 Jun
Mon-20 Oct Fri-19 Sep Fri-26 Sep Fri-03 Oct
Mon-08 Dec Fri-07 Nov Fri-14 Nov Fri-21 Nov
e-news
GR BROADCAST
Tue, Feb 18, 2025
Tue, Mar 18, 2025
Tue, Apr 15, 2025
Tue, May 13, 2025
Tue, Jun 10, 2025
Tue, Jul 08, 2025
Tue, Aug 05, 2025
Tue, Sep 02, 2025
Tue, Sep 30, 2025
Tue, Oct 28, 2025
Tue, Nov 25, 2025
Payment terms: 50% within 30 days, 12.5% 15th of month after each print issue
Platinum and Gold partners can mix and match any time to the value of their package at the partner rate
Platinum partners can add additional media to their schedule at the partner rate
Rheumatology Republic Allergy & Respiratory Republic Dermatology Republic
Web
Ad Size Per Month W x H pixels Billboard $1,800 970 x 250 Leaderboard $1,400 728 x 90
Takeover (Desktop)
$3,500 Billboard and Half/Tower
e-news
Ad Size Per Week Inclusions MREC
$1,900 300 x 250 px. 1 send per fortnight
Sponsored content
$6,500
Includes 2 sends on e-news and web article. Client to supply pre-approved copy and image. Refer to specifications for requirements.
RATES
All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice. 10% Agency discount applies.
BOUND INSERT NOTES
Bound inserts include printing fees. Maximum one per issue. Optional extra for one perforation line (tear out) add $1,000. For die-cut or other sizes POA.
Print Specifications
SPREADS W x H mm
Half page DPS 520 x 186
Third page DPS 520 x 128
A4 DPS, Fireplace 418 x 263
A5 DPS, Fireplace 354 x 205
Double page spread (DPS) Supply spread as 2 x FP, left and right.
DESIGNER CHECKLIST
• Email a final print ready PDF to production
• Include 5mm bleed
• Crop marks required on export
• Keep critical type 10mm from trim edges for FP or DPS
• Keep critical type min 5mm from trim edges for small ads
• Image resolution should be 300 dpi for quality printing
• All images should be CMYK for print ads (not RGB), art with RGB or spot colours will be converted to CMYK
• True black setting - 30c, 30m, 20y, 100k
• Do not use 4 colour true black CMYK settings for type, use 100k only.
IMPORTANT
• Avoid running critical type & images through the centre fold area on spreads
• Image ink weights must not exceed 260% - In Photoshop, choose Edit > Color Settings. Click on CMYK in working spaces, choose custom CMYK then reduce your total ink limit to 250, choose ok, then ok again. Now convert to CMYK by clicking Image > Mode > CMYK. Your ink saturation is now at or below 250%.
• All fonts should be embedded. Special fonts may need to be outlined
• Do not supply working files, Indesign, Word, Excel, PowerPoint etc will not be accepted
• To request the specific ICC profile, colours settings file and Indesign export settings file please contact production. These settings will ensure optimum printing results for your advertisement
Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. Industry guidelines and codes of practice apply to all product advertisements. https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-current-edition/
Sarah Stanbridge | sarah@medicalrepublic.com.au
Print Special Cover Executions
Half Height Cover Wrap
• False cover will saddle bind over outside cover
• Flat set up 540w x 180h
• Folded to 270w x180h (4 panels, front and back)
• Supply high res print ready PDF
• Keep type 7-10mm from all trim edges.
• Export art with 5mm bleed and crop marks
• Check availability of false covers with production
• False cover wraps cannot be booked over existing cover banner bookings. The cover banner must also be purchased.
Print Special Cover Executions
Inside Front Cover Gatefold (4 Panels)
• Front cover will fall short 5mm width on foredge, each panel falls short 5mm to allow roll folding.
• Client to supply 4 x high-res PDF files. W x H + 5mm bleed
1. IFC 260x380, (flap folds out to reveal 3 page spread)
2. LHP 260x380, (p1 of 3 panel spread)
3. RHP 265x380, (p2 of 3 panel spread)
4. Page 1 270x380, (p3 of 3 panel spread)
• Keep type 7-10mm from all trim edges.
• Export art with 5mm bleed and crop marks
• Check availability of fold out inside covers with production
Gatefold Spread
Bound Insert
2pp with min 120 bind-flap
• 2pp Half height 270w x 180h, with minimum 120w bind flap
4pp with max 270 bind-flap
-
• 4pp Half height flat 540w x 180h, folded to 270w x 180h (4 panels)
• Flap will appear in the corresponding rear position of the newspaper.
• We do not recommend full height as they will be crushed and buckled when the newspaper is crash folded for mailing.
• Supply high res print ready PDF
• Keep type 7-10mm from all trim edges.
• Export art with 5mm bleed and crop marks
• Check availability of bound inserts with production
• Perforation (tear out option) can be provided for additional cost.
Loose Inserts
Size Recommendations
• Max trim size: 270 x 190
• Min trim size: 120 x 120
{ We can only carry A4 (297 x 210) if it is folded in half to A5 size
• A5 (148 x 210) or A4 folded to A5 is ok.
Stock Recommendations
• 2pp min 115gsm, max 250gsm
• 4pp min 90gsm, max 200gsm
• 6pp min 80gsm, max 150gsm
• 8pp+ min 60gsm, max 115gsm
Folded Inserts
• Insert must be roll folded, we cannot carry any inserts with a ‘Z’ (or concertina fold).
• Loose onsert costs do not include printing. Contact production for available dates, print quotes and insert delivery labels.
Advertorial Guidelines
• There is no additional media fee for advertisments supplied in advertorial style.
• Sizes available are double page spread (DPS), full page (FP) and half page only.
• The words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’ must be clearly identified at the top of the page in a minumum font size of 14 points.
• Do not use The Medical Republic house fonts, which are Gotham and Capitolium.
• If the artwork extends across a double-page spread, the words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’ must appear on both pages.
• All advertorials and disease-awareness advertisements must be clearly and immediately recognizable. Readers must be able to make a clear distinction between advertising material and editorial content. All existing industry guidelines and codes of practice apply.
• Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements.
https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-currentedition/
• The company name or sponsor must be clearly identified. Logos are optional.
• Product endorsements will require a primary advertisment within the same issue to provide the minimum PI. Website links to product information are insufficient.
• All advertorials are subject to editorial approval.
• Please ensure all supplied artwork is provided by deadline to ensure sufficient time for review.
• The Medical Republic reserves the right to limit the number of advertorials per issue.
Digital Specifications
SIZE W x H pixels
BILLBOARD 970 x 250
LEADERBOARD 728 x 90
HALF/TOWER 300 x 600
MREC (medium rectangle) 300 x 250
• All art files must be supplied with a click through URL
• Art files can be supplied as .GIF*(best for animated ads) or .JPG
• JavaScript tags or HTML5 zip files also accepted for web ads only
• NOTES for e-news:
{ Only MREC size can appear on e-news, JPEG or GIF files only are accepted
{ Publishers cannot control readers email settings; some readers will be prompted to download images, or press play on animations, images may appear static even if animated and only show the first frame.
{ If animating the MREC, we recommend placing the PI on the first frame and loop the rest of the animation in max 3 frames.
{ Maximum 3 frames recommended for animated artwork
• Ensure animations are set to continuous loop
• Max 200kb file size (50kb max recommended for fast viewing on mobile platform)
• Images must be RGB
• All white background ads must have 1px key line / border
• Please advise if your creative is for restricted viewers, i.e. AHPRA only
• Please email art to production one week prior to go live date to ensure your campaign starts on time
Digital ads for Website
Leaderboard 728 x 90 pixels
Digital Sponsored Content
• Refer to the image set up opposite and next page for visual examples.
• No brand names or promotional claims are allowed in the image, headline or kicker as these are visible to the public.
• Provide all pre-approved copy in a word document including the following sections -
{ HEADLINE – Max 8 words
{ KICKER – Max 15-20 words. This should be a very brief summary (or teaser) to encourage readers to click the story. No references can be in the kicker.
{ DROP-CAPS-SUB-HEADER – The first paragraph of the article will CAPS, this can be the same as the kicker, or different. Max 20-25 words recommended.
{ Article content - 300-1,000 words recommended.
{ Include references and sponsor company details at the end.
{ Author will appear as Sponsored.
{ e-news paragraph summary (kicker/tweet) 15-20 words max.
• MAIN IMAGE 1780 x 880 (W x H pixels)
{ No pack shots for restricted products are allowed in the main header image
{ NOTE image will automatically resize for e-news thumbnail and home page tile
{ Keep critical copy and images within the cropped thumbnail area 300 x 215 pixels
• Multiple images, logos, videos and ads can be embedded lower down in the web article.
• Web search tags (optional) must be comma separated - e.g #diabetes, #weight, #obesity, note these are different to web category labels (these are limited)
• Ideally supply video HTML embed code, refer to the below link for support; https://studio.support.brightcove.com/publish/choosing-correct-embedcode.html
• Or supply in MP4 format if you need us to host. Share using Dropbox, Google Drive, or something similar. These will be privately hosted on
Vimeo and embedded within the article. Please ensure if sharing, that your settings allow us to download the video.
• For further information visit https://help.vimeo.com/hc/en-us/articles/360056550451
1228 x 880 pixel central section will appear as 300 x 215 pixel thumbnail
References
• We suggest two methods; these can also be hyperlinked if link is provided.
1. In copy after the statement in brackets, e.g. copy copy (journal name). Or copy copy [1].
{ Place reference directly after the statement and inside full stop.
{ List at end in bullets if citing the journal name in brackets, or by number.
2. Preferred method is the Vancouver method, number references and superscript within copy. e.g copy copy2 and copy copy.3
{ Place reference directly after the statement within a sentence, or after the full stop.3
{ List at end by number.
1780 X 880 pixels
Main image
Digital Sponsored Content
Web Categories
Additional #tags optional
Main Image (1780 x 880 pix)*
Repeats on e-news
Kicker (max 20 words) *
Repeats on e-news
Drop Header (CAPS 1st PARAGRAPH settings)
Copy
800-1,000 words recommended, multiple videos, images, ads and logos can be included with clickable links
E-news Article Example (content repeats)
MAIN IMAGE (1780 x 880 pix)
Header
Kicker ‘Read more’ defaults
Sales and Advertising Enquiries
To discuss how we can make your content work harder for you, contact:
• Frazer Mackenzie-Andrew Sales and Marketing Director, frazer@medicalrepublic.com.au 0414 958 144
• Sarah Wylie Sales Manager swylie@medicalrepublic.com.au 0412 511 421
• Sarah Stanbridge Production and Client Services Manager sarah@medicalrepublic.com.au 0413 027 802
• Greta Reed Classifieds Manager greta@healthservicesdaily.com.au
Editorial HQ
organisationsgrewyear-on-year,with43%ofAustralian experiencinganaccidentaldata ITBriefleakcomparedto35%in2022,”TomRaynelfrom Australiawrote. employees,“Thisledtoariseinoveralldataleaksfrom organisationswith66%ofAustralianhealthcare experiencingaplannedor
The Moose Republic, trading as The Medical Republic ABN: 37614537665
Located at: Suite 209/59 Great Buckingham St Redfern NSW 2090
