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AUGUSTA’S MOST SALUBRIOUS NEWSPAPER • FOUNDED IN 2006
JUNE 21, 2013
H T E F Y O E N A A M Two Thousand Thirteen R Y
ou have probably never heard of Frederic Tudor, but without doubt you have personally benefited from the unique vision and incredible persistence of this New England businessman of the 1800s. He became known as The Ice King at a time when electricity and freezers were still faraway inventions. As our annual stretch of blazing summer temperatures arrive, let’s raise an ice cold glass of something to Frederic Tudor. The principles of business at their simplest level involve identifying a need and then filling it. People need shoes; let’s manufacture and sell them. Pretty basic stuff. It is another matter entirely to do that in a world where no one currently wears shoes. Frederic Tudor was that kind if visionary: he saw a need - correction - he imagined a need — a need for ice (and he did so on a hot summer day). It was a need which no one was serving, and for good reason: the need seemed impossible to serve. Despite that, Tudor proceeded to invent the industry, and did so in the face of daunting odds and countless setbacks. Yet he managed to succeed, and you and I are still reaping the benefits. It’s a cool story, one in which Augusta plays a cameo role. The cold facts Tudor was born in Boston in September of 1783. At a picnic during the summer of his twenty-second year, Tudor thought of how much people sweltering in the Deep South and the faraway tropics would enjoy the cold drinks and ice cream he and his friends were enjoying. In the middle of a brain freeze, a brainstorm came to him: when winter
Frederic Tudor comes, why not harvest ice from frozen ponds dotting the countryside and ship it to the hot spots of the world? This was not a new idea: the wealthy and powerful of ancient civilizations like Greece and Rome sent their servants up into the mountains to harvest ice. Tudor had something else in mind: ice for everyman. More customers meant more profit. There was just one problem. Well, there were many, actually. For starters, the customers he initially targeted lived thousands of miles away in overheated climates. And ice has an annoying tendency to melt. It’s extremely heavy. And slippery. Minor details, said Tudor. His scheme was thought to be so hare-brained that no captain would agree to haul his cargo to the Caribbean
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ICE OR HEAT? Since we have ice readily available these days, how do we use it in first aid settings? It’s the age-old question: ice or heat? Which one is right for strains and sprains? It depends. But the answer is really quite simple: For acute aches and pains, experts generally recommend ice. For chronic pains, heat. ICE: Use for sprains and minor aches and pains within the first 24 to 48 hours. Apply ice for no more than 20 minutes at a time using a cloth so ice is not in direct contact with skin. HEAT: Warmth, not heat, is a more accurate description of what’s generally prescribed for chronic aches and pains. ACUTE: New injuries and temorary pain. CHRONIC: Old, long-standing aches and pains. When in doubt, get a professional opinion. +
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island of Martinique. Undeterred, Tudor bought his own ship and set sail out of Boston on February 10, 1806 with a cargo of 80 tons of ice. Sailing in cold weather for much of the way, the ice arrived on a warm day in Martinique in perfect condition, but nobody wanted it. He had no means to store the ice there (although by 1827 he had an icehouse in Augusta and another one in Savannah; Tudor hired Mr. John Beamis to manage the Augusta icehouse for a salary of eighty dollars a month), so his unsold inventory soon melted and any anticipated profits were, well, on ice. Undeterred (a word that should be on Tudor’s tombstone), he began to plan for a second shipment the following winter, even as he expanded his efforts to market ice to physicians for them to use to soothe patients suffering from yellow fever. In 1807 he set sail to Havana with 240 tons of ice, but again Tudor was unable to generate enough sales to turn a profit. Several years of further setbacks followed: the Embargo Act of 1807, the War of 1812, bankruptcy, depression, swindling partners, debtors prison, etc. By 1825, Tudor was ready to give ice farming another shot — not that he ever really stopped. A partner had developed a better way to cut ice and Tudor had discovered improved ways to insulate ice in shipment. Sawdust replaced hay. High tech, indeed. A question: What would you do if you had
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