2021 MMDC Streetscape Lookbook

MEMPHIS MEDICAL DISTRICT Streetscape LOOKBOOK December 2020

THANK YOU M M D C S TA F F Susannah Barton

Lauren Crabtree

Mariko Krause

Abby Miller

Sydney Sepúlveda

Ben Schulman

Vonesha Mitchell

Emily Harris Halpern

S TA K E H O L D E R C O M M I T T E E Nick Oyler

Austin Magruder

Arley Knight

Henry Chapman

Anthony Lee

Ken Goff

Kristen Bland

Chris Neely

Tiffany Wiley

Ralph Hopson

Sherman Greer

Sonja Owens

Brett Roler

Leanne Smith

David West

C O N S U LTA N T T E A M Jared Draper

Eric Childs

Chris Lambka

Addie Weber

Bonnie Moser

Tom Natwick

Sarah Johnson

Kristof Devastey

Ashley Schultz

Chris Porter

DISCLAIMER Information contained in this document is for planning purposes and should not be used for final design of any project. All results, recommendations, concept drawings, cost opinions, and commentary contained herein are based on limited data and information and on existing conditions that are subject to change. Existing conditions have not been field-verified. Further analysis and engineering design are necessary prior to implementing any of the recommendations contained herein. Geographic and mapping information presented in this document is for informational purposes only, and is not suitable for legal, engineering, or surveying purposes. Mapping products presented herein are based on information collected at the time of preparation. Toole Design Group, LLC makes no warranties, expressed or implied, concerning the accuracy, completeness, or suitability of the underlying source data used in this analysis, or recommendations and conclusions derived therefrom.

CONTENTS 1 / INVESTING IN MOBILITY 2 / DISTRICT ASSESSMENT 3 / PRIORITIZATION 4 / STREETSCAPE CONCEPTS 5 / ACTION PLAN 6 / DISTRICT-WIDE PROJECTS

MEMPHIS MEDICAL DISTRICT LOOKBOOK

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Source: Memphis Medical District Collaborative

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1

Investing in Mobility

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Moving people is about more than moving just cars. Investment in mobility is an investment in place.

Source: Toole Design Group

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Source: Toole Design Group

THE NEXT PHASE

The purpose of the Memphis Medical District Collaborative’s (MMDC) Streetscape Lookbook is to ensure that investments in the public realm emphasize people-oriented streets and leverage the work accomplished in the Streetscape Playbook (2016-2020). More than that, it also serves as a menu of innovative mobility solutions that could serve people throughout the Medical District or the larger City of Memphis. Streetscape concepts identified and illustrated within the Streetscape Lookbook build upon MMDC culture by developing streetscapes that are safe and comfortable while being inclusive and inviting.

This document describes the value of creating a guide for streetscape investment; provides a summary of stakeholder engagement; gives an assessment of the existing conditions in the Medical District; and develops priority criteria along with streetscape concepts for prioritized areas. As the title suggests, the Lookbook is an illustrative document that highlights opportunities for the convergence of safe mobility and artistic expression. Streetscape ideas developed as part of the Lookbook will be resources that the MMDC can use to continue to elevate the public realm experience for people that live, work, play, study, and visit the Memphis Medical District.

FIRST IMPRESSIONS

While transformative projects implemented in the Memphis Medical District (District) have begun to shape mobility for users and create a sense of place, first impressions of the District may include:

» Multiple wide streets; » High vehicle speeds; » Limited walking and bicycling; » Streets that prioritize vehicles; » Unattractive transit stops; and/or » No clear core or sense of arrival.

Enhanced streetscape installations within The Edge, along Manassas Street, and adjacent to Health Sciences Park highlight what the District has to offer, and future streetscape projects must build upon these projects to further establish the District’s core and identity.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

WHY A LOOKBOOK?

As a guide to investment in the public realm, the Streetscape Lookbook identifies both priority areas and streetscape treatments that can make a positive impact on mobility for users. Innovative design solutions illustrate the opportunity for streets and streetscapes to be not only mobility corridors, but also destinations themselves within the District.

To ensure that each of the Lookbook concepts supports similar streetscape goals, guiding principles were crafted and emphasized throughout the development of the Lookbook.

Principles included:

» Enhance gateways; » Establish and elevate the District core; » Utilize artwork in a creative and functional manner; » Build on the sense of place; » Design for both safety and comfort for all users; » Increase legibility through colors, wayfinding, and

Streetscape Goals The Lookbook is focused on implementable streetscape concepts that can continue to build momentum with an emphasis on four primary goals: » Safety » Mobility » Identity » Sense of Place

streetscape treatments; and

» Introduce exciting elements that give residents, employees, and visitors a reason to explore.

STAKEHOLDER MEETINGS

Input from District stakeholders was essential to the development of the Streetscape Lookbook.

Stakeholders represented a variety of agencies and organizations within the Medical District and provided insight into both how people move within and through the District as well as key barriers and challenges.

Through a series of virtual meetings, stakeholders added value to the Lookbook by providing first-hand experiences, institutional knowledge of past and upcoming projects, and stories from people in their organizations.

To ensure that stakeholders were able to provide feedback in a manner that suited them, stakeholder meetings used interactive polling, small group discussions, and follow-up surveys. An overview of each of the three virtual stakeholder meetings is included below:

» Meeting 1 (8.28.20) – A project kickoff provided an overview of the Streetscape Lookbook process, schedule, and anticipated outcomes. Stakeholders were asked to share impressions of the District along with questions about street safety and key destinations/gathering spaces.

» Meeting 2 (9.29.20) – The framework prioritization and the priority criteria were presented to ensure stakeholder support. Priority areas throughout the District were discussed to refine locations prior to initial concept design.

» Meeting 3 (10.30.20) – Initial concept designs were revealed as the Project Team discussed concept inspirations and key design features to increase safety and mobility while highlighting artistic opportunities. Feedback provided by stakeholders for each priority area was used to refine concepts included in the Lookbook.

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2

district assessment

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

A clear understanding of the work that has been done will guide the work that is left to do.

Source: Toole Design Group

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ASSESSMENT PURPOSE

A clear and thorough understanding of existing conditions, along with ongoing and past streetscape planning and design efforts, is foundational to the Streetscape Lookbook. The District Assessment provided a snapshot of the work that has already been accomplished, the barriers that currently exist, current projects that will enhance mobility, and core synergies or partnerships within the District—all of which can be leveraged to better serve the people that use the Medical District daily along with those that are discovering it for the first time. Summarized in this chapter, the assessment included a review of area plans along with field observation and data analysis to inventory existing conditions.

REVIEW OF AREA PLANS AND POLICIES

The Medical District is a dynamic area that is changing as investment in institutions and public space continue. Numerous plans, policies, guidelines, and regulations have influenced the current state of the District and will shape changes in the future. The following area plans and policies were reviewed as part of the Lookbook development to contribute to a deeper understanding of past work and support the resulting priority concepts.

Memphis Medical District Streetscape Improvements Playbook (2016)

» The Playbook provides placemaking and tactical urbanism concepts for improving safety and aesthetic cohesion within the District. Many of the proposed interventions include public art and painted pedestrian and bicycle facilities. Most of the priority corridors identified in the Playbook connect to Health Sciences Park, the Edge, or the Pinch District.

» Major projects implemented based on recommendations in the Playbook include: › Painted buffered bike lanes along Manassas Street between Doctor M.L.K. Jr Avenue and Poplar Avenue;

› Painted curb extensions with low-profile delineators and large planters, bike lane mixing zones,

bicycle lane conflict markings, and high visibility crosswalks at intersections along Manassas Street between Doctor M.L.K. Jr Avenue and Poplar Avenue;

› Artistic, painted, high visibility mid-block crossing between Health Sciences Park and University of Tennessee Translational Research Building;

› Raised, colored curb extensions with large planters, high visibility crosswalks, seating, trash

receptacles, and large artistic shade structure installation at the intersection of Marshall and Monroe Avenues;

› Raised, colored curb extensions and pedestrian refuge with low-profile delineators and large planters, and high visibility crosswalk at the intersection of Marshall and Madison Avenues;

› Interventions along M.L.K. Jr Avenue including painted curb extensions, vertical elements, a painted artistic median at Southwest Tennessee Community College, and a traffic diverter at Linden Park;

› Raised, colored curb extensions with low-profile delineators, high visibility crosswalks, trash

receptacles, and large planters at the intersection of Pauline Street at Jefferson Avenue as well as Pauline Street at Madison Avenue; and

› Placemaking features such as artistic street paint and large planters to accentuate the trolley stop on Madison Avenue at the Edge Triangle pocket park.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Memphis Innovation Corridor (Ongoing)

» The Memphis Innovation Corridor project—led by the Memphis Area Transit Authority­(MATA)—will

connect several university, research, and technology campuses throughout the city by establishing bus rapid transit (BRT) service along Union Avenue between east Memphis and downtown. The Corridor is in final design stages and has an anticipated open date of 2026. Within the Medical District, the project will primarily impact Union Avenue by providing BRT service every 10 minutes, reducing from 6 to 5 lanes, creating a center turn lane between Manassas Street to East Parkway, and implementing transit signal priority at intersections.

Memphis 3.0 Comprehensive Plan (2018)

» Many of the goals and action items included in the City of Memphis’ Comprehensive Plan involve

strengthening the identity of distinct areas within the Medical District such as The Edge and the Pinch Districts through public art, lighting, adaptive reuse, wrapping parking structures with active uses, and establishing set-asides for public space. The plan calls for better multimodal connections between downtown and the Medical District. Recommendations include bus rapid transit (BRT) along Union Avenue and safer crossings on Danny Thomas Boulevard at Jefferson and Madison Avenues.

Memphis 3.0 Transit Vision

» City of Memphis – November 2018 » As a subset of the Memphis 3.0 Comprehensive Plan, the Transit Vision seeks to reverse the declining transit ridership through land use policy that supports transit and system updates that increase reliability and access. The plan calls for better transit connectivity to the Medical District, including a crosstown corridor and BRT corridor.

Livability: connecting people & places 2050 (2019)

» Two of the nine overarching goals of the plan developed by the Memphis Metropolitan Planning

Organization (MPO) seek to improve multimodal options within the metropolitan area and, in general, the plan sets aside funding for Complete Streets projects throughout Memphis. In relation to the Medical District, the plan specifically identifies Poplar Avenue/US-72 as a street with high crash rates at intersections involving vulnerable road users. The plan calls for reducing the number of lanes and adding pedestrian and bicycle facilities on Poplar Avenue from Bellevue Boulevard to East Parkway.

Fiscal Year 2020-2023 Transportation Improvement Program (TIP)

» In this plan, the Memphis MPO identifies capital improvement projects to receive federal and state funds over the next three years. TIP projects within the Medical District include:

› North Second Street: bicycle lanes, sidewalk reconstruction, landscaping, roadway widening with raised center median;

› Poplar Avenue west of Bellevue Boulevard: lane reduction from 6/7 lanes to 5 lanes, the addition of bicycle lanes, transit upgrades, and pedestrian improvements; and

› Several streets in the Medical District: reconstruct sidewalks and curbs along with streetscape

upgrades in a 3-block area east of Health Sciences Park. Affected streets include Madison Avenue, Camilla Street, Eastmoreland Avenue, Dudley Street, Union Avenue, and East Street.

Bus Stop Design & Accessibility Guidelines (2017)

» As a joint effort between the Memphis MPO and MATA, this technical report outlines MATA’s design standards for bus, bus rapid transit, and trolley stations. While MATA allows jurisdictions to develop

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their own style of bus shelters, it may not provide maintenance for such shelters. In addition to awarding points for ridership, MATA’s prioritization scoring system for bus stop upgrades awards points for bus stops near medical facilities and educational institutions.

University of Tennessee Health Sciences Center Campus Master Plan Update (2020)

» The University of Tennessee owns 40 acres within the Medical District, leases additional land. The plan provides insight on the relationship between the University and several surrounding streets by:

› Acknowledging pedestrian activity despite streets not being pedestrian-friendly due to narrow sidewalk, little or no barrier between sidewalks and travel lanes, and lack of tree cover;

› Identifying Union Avenue as the “ceremonial front door” to campus; and › Calling out Madison Avenue and North Dunlap as being key corridors that are “particularly unwelcoming”.

» Recommendations within the plan include: › Providing bike lanes on nearly all streets adjacent to UTHSC buildings; › Creating a distinctive branded campus environment with landmarks and gateways; › Establishing Madison Avenue as the primary pedestrian corridor with the area east of Dunlap becoming a pedestrian plaza;

› Dedicating additional greenspace; › Creating pedestrian only pathways; and › Consideration of developing an internal shuttle service.

Poplar Corridor Implementation Strategies (2020)

» This project organized by several agencies, including the City of Memphis, Shelby County, MMDC,

and the Downtown Memphis Commission (DMC) seeks to create active, healthy neighborhoods along Poplar Avenue by aligning redevelopment efforts with investments in civic space and multimodal transportation facilities. Corridor-wide recommendations (I-240 to Front Street) include wayfinding, public art, street trees, pedestrian network improvements, transit shelter investments, street furniture, lighting, water fountains, public restrooms, and community-oriented kiosks. Other recommendations in the Medical District include a pedestrian bridge over I-40 near Decatur Street, intersection improvements at Alabama Avenue, safer and more artistic I-40 underpasses at Ayers Street, Dunlap Street, and Manassas Street.

The Better Jefferson Project (Ongoing)

» This City of Memphis project involves a complete redesign of Jefferson Avenue between Cleveland

and Front Streets. The project is currently in design development phase with designs anticipated to be ready to go to bid by late 2021. Within the Medical District, the designs propose reducing number of travel lanes and adding separated bicycle lanes with a vertical buffer. Travel lanes on the bridges over I-240 and Danny Thomas Boulevard will reduce from 5 to 3 lanes and 4 to 3 lanes respectively.

The section of Jefferson Avenue between the bridges will maintain four travel lanes, on-street parking, and a center turn lane/median (only if adequate space to accommodate the separated bike lanes and center turn lane). Corridor-wide improvements include reduced lane travel widths, protected intersections, high-visibility crosswalks, bike lane conflict markings, and street trees.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

EXISTING CONDITION INVENTORY

Field observation and data analysis were invaluable pieces of the Lookbook development. The project team used a combination of in-person observation and a mobile data collection platform to gather information on the safety, mobility, and placemaking challenges and opportunities throughout the Medical District. Walking and bicycling through the streets of the District provided a first-hand understanding of what nonmotorized users experience, along with knowledge of specific locations that may present significant barriers to mobility and/or access. Images from the field observation and data collection platform provide a glimpse into some of the street characteristics that are present in the District.

Source: Toole Design Group (all images on this page)

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Due to the global COVID-19 pandemic that was widespread during the development of the Lookbook, daily trips and traffic patterns may not accurately reflect 2020 conditions of the Medical District. Data analysis conducted used data that was collected prior to COVID-19 to review traffic volumes and other conditions that align with pre-pandemic norms. The following maps illustrate several characteristics within the District that were inventoried during the early stages of the Lookbook development process.

Bikeways and Transit Existing bikeways and transit stops within the District are illustrated on this map.

Transit stops include both bus and trolley stop locations.

Bikeways are listed by type.

While there are several bikeways within the District, multiple gaps in infrastructure still exist resulting in a lack of more comprehensive connectivity.

Planned/ Programmed Projects As noted in the review of plans and policies, several transformative projects have been completed or are currently in process. This map illustrates both programmed bike facilities as part of ongoing projects and corridors that were identified by the Streetscape Playbook.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Travel Lanes and Vehicle Volumes Wide streets, multiple travel lanes, and major intersections are all characteristics of the Medical District today. This map illustrates the number of travel lanes of each street along with the Annual Average Daily Traffic (AADT) on major streets. Many of the larger arterial streets within the District may have more capacity than necessary for documented traffic volumes and could reallocate space for nonmotorized users or enhanced transit operations.

KEY FINDINGS

Based upon field observations along with a review of mobile data collection inputs and analysis of existing conditions, the following themes emerged:

» Wide streets encourage high vehicle speeds; » Existing traffic volumes could be accommodated on streets with fewer travel lanes; » Institutional clusters present opportunities for enhanced bicycle and pedestrian connectivity; » Large intersections pose significant barriers to nonmotorized mobility; » A District core is not well defined; » Rebalancing streets can promote a campus-like experience while providing capacity for all modes; and

» Several destinations require a short walk or bicycle trip but lack clearly defined infrastructure and wayfinding.

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3

Prioritization

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Meaningful Projects respond to site-specific needs while also benefiting the larger network.

Source: Toole Design Group

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PRIORITIZATION FRAMEWORK

The following ten criterion address challenges and opportunities identified during the District Assessment and in conversations with stakeholders. While some prioritization criteria pertain to an individual streetscape characteristic, others relate to a combination of multiple streetscape factors. Initially, the project team identified 59 areas, intersections, and street segments that met more than one of the prioritization criteria.

These streetscape sites were consolidated into 11 priority areas with multiple opportunities for streetscape interventions. When implemented, these interventions can

» Increase safety; » Enhance mobility; » Establish a District core; » Strengthen the sense of place; and » Maximize return on investment.

PRIORITIZATION CRITERIA

A description of each criterion is provided below, along with the rationale for its use in prioritizing projects for the Streetscape Lookbook. Each criterion was assigned an equal value (1 point).

City-Owned Streets

» Description: Streets owned by the City of Memphis. » Rationale: Concepts for City-owned streets may be more likely to be implemented within the next 5-year period than those for state-controlled streets.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Hub of Activity / Third Place

» Description: Locations where people currently gather or there is opportunity to create

gathering space. Activity hubs may be used in different ways throughout the day (morning exercise, lunch outings, happy hours, dinner, evening entertainment, etc.). While hubs of activity often include places where people live or work, the area is unique in that it may also provide a “third place” for people to spend time.

» Rationale: These areas are associated with higher levels of nonmotorized activity, with

people walking, biking, and wheeling within and to the area. Hubs of activity often have a strong relationship with the street due to outdoor dining, active ground floor uses, civic spaces, and public art.

Within 5-minute Walk to Health Sciences Park (HSP)

» Description: Locations within a quarter mile of HSP along the existing road network (i.e.; not a straight line between two points).

» Rationale: This represents the “walk-shed” of Health Sciences Park, as a quarter of a mile is generally considered a walkable distance for most able-bodied people. Additionally, people with access to a vehicle may often choose to drive for distances greater than a quarter of a mile.

Transit Stop

» Description: Locations with existing bus or trolley stops. » Rationale: People who use transit typically walk or bike for part of their journey, and

transit stops not located at intersections are associated with more frequent mid-block crossings, regardless of whether a crosswalk exists. Transit stops also represent opportunities for public art, branding, and wayfinding.

High-Risk Intersections

» Description: Intersections with roadway geometry that present safety risks to nonmotorized users. This includes, but is not limited to:

› Skewed intersections: Intersections with non-perpendicular angles. › Multi-lane intersections: Intersections with four lanes or more, especially those without pedestrian refuges.

› Extra-wide intersections: Intersections that may not have a high lane count but that still present long crossing distances due to excessive lane width.

› Multiple street approaches: Intersection that have more than two streets or multiple legs.

» Rationale: These intersections present sight line issues, either from roadway geometry

or from passing vehicles, and are particularly challenging for pedestrians and bicyclists due to longer crossing distances. While signalization and signal phasing may help reduce conflicts, the geometry of these intersections will continue to present safety risks.

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Mid-block Crossings

» Description: Locations with long distances between intersections, which encourage midblock crossings, as well as locations with facilities associated with a single entity located on both sides of a street, which are likely to encourage mid-block crossings.

» Rationale: Mid-block crossings pose a particular risk to pedestrians because vehicles

are operating at full speed and drivers may not be expecting to yield or stop. Mid-block treatments can increase safe crossing location frequency and provide more direct access to District destinations and institutions.

District Gateway Opportunity

» Description: Locations with opportunities to serve as an entrance into the Medical District at large or to the core of the District.

» Rationale: Establishing gateways enhances legibility of the District as a distinct area within Memphis, helps orient travelers, and provides physical space for branding.

Opportunity for Enhanced Mobility Comfort

» Description: Spot and corridor locations that would benefit from changes that increase comfort for walking, wheeling, and bicycling.

» Rationale: Streetscapes that provide comfortable, people-oriented experiences are more supportive of nonmotorized modes. Comfort plays a role in people’s willingness to walk or bike longer distances, perceived time spent waiting for transit, and creating spaces that support people of all ages and abilities. These opportunities may include but are not limited to the following: slowing turning speeds at key crossings, reclaiming space to avoid utility and other barriers, increasing safety at driveways, adding buffer space adjacent to parking, adding new walkway/bikeway facilities, and providing physical protection from motor vehicles.

Opportunity for Street Rebalancing

» Description: Several streets throughout the District prioritize vehicular users, over

nonmotorized users as evidenced by streets with multiple vehicle lanes and wide outside travel lanes but with limited and often narrow pedestrian and/or bicycle facilities. While vehicle volumes are not available for every street, these locations represent areas where street width or right-of-way could be redistributed to better balance the needs of all users.

» Rationale: Changes along these corridors assist with connections inside and outside

of the District. Right-sizing streets based upon a desired vehicle to capacity ratio can increase safety by providing space for new or enhanced nonmotorized facilities and encouraging lower vehicle speeds by narrowing or reducing travel lanes.

Nonmotorized Crash Location

» Description: Locations in proximity to bicycle or pedestrian crashes as reported by the

Tennessee Department of Safety and Homeland Security. One limitation is this database only includes crashes from January 2017 to present that were reported to local police.

» Rationale: Safety is critical in providing a District that is inviting to all users. Bicycle and pedestrian crash locations, especially areas with clusters of crashes, indicate adjacent intersections or corridor segments that pose a risk to nonmotorized users.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

PRIORITIZATION CRITERIA BY LOCATION PRIORITY AREA Montgomery at Madison Cleveland at Madison AW Willis Boulevard Morris Park

Poplar Avenue Dunlap Corridor Health Sciences Park Union at Pauline + Camilla Bellevue Boulevard Orleans Corridor The Edge

Key City-Owned Streets

Hub of Activity/ Third Place

Within 5-Minute Walk to HSP

High-Risk Intersections

Mid-Block Crossings

District Gateway Opportunity

Opportunity For Enhanced Mobility Comfort

Opportunity For Street Rebalancing

Nonmotorized Crash Location

Transit Stop

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4

Streetscape Concepts

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Streets are more than corridors. they are canvases that tell our stories and communicate our values.

Source: Memphis Medical District Collaborative

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STREETSCAPE INTENT

Concept development for each priority area was centered on the four primary goals of the Lookbook— safety, mobility, identity, and sense of place—to craft designs that were inviting, creative, and functional.

While concepts present customized mobility solutions for specific corridors and intersections, similar street characteristics are present across not only the priority areas identified, but also many other locations within the Medical District. The concepts presented in the Lookbook are intended to:

» Illustrate opportunities for modal balance using safety countermeasures; » Incorporate art to express local character and District identity; » Present innovative bicycle and pedestrian facilities and treatments that do not currently exist in the District or the City; and

» Establish a variety of ideas that can be further customized and used as a resource for future implementation.

Lookbook concepts are both technical and artistic in nature to communicate how streets can be transformed into places and not just thoroughfares. Concepts are not final and further design is required prior to implementation; however, feasibility heavily informed each concept’s development. Ideas and mobility solutions presented in this Lookbook leverage real-world examples and have been crafted to meet specific needs and overcome unique challenges that exist in the Medical District.

ELEMENTS OF STREETSCAPE CONCEPTS

The following provides an overview of key elements and categories that are included in each priority area concept. Although the information is not identical, specific elements are consistently presented for all concept designs.

Opportunity + Inspiration A brief description of the opportunity that exists for this priority area with respect to the major goals of safety, mobility, District identity, and/or sense of place, In addition to the opportunity that exists, any inspiration for specific elements or the concept as a whole is provided.

Key Design Features Each concept design includes unique details that will enhance the experience of users through strategies that increase safety, comfort, and convenience. A short list of key design features is included for all concepts to highlight specific elements that provide mobility benefits and align with Lookbook goals. Key design features are tailored to each priority area; however, these lists are also valuable resources that could be used to guide streetscape interventions at other locations throughout the District.

Artistic Envelopes The Medical District and the City of Memphis at large have embraced public art in a way that has been and should be imitated by other communities. Artists and creatives are not only working in the City and the District; they are part of it. Concepts within the Lookbook were developed with artistic envelopes—spaces where public art can serve as a functional and/or placemaking element—as essential components for every priority area. Although specific installations or designs will be commissioned at the time of implementation, each concept provides precedent imagery that may serve as inspiration for artists and creatives tasked with bringing concepts to reality on the streetscape canvas.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Prioritization Criteria Met Each concept includes a list of the priority criteria met. These priority criteria are identical to those listed in the matrix in the Prioritization chapter.

Color Palette A specific color palette was developed for the Lookbook to provide consistency for the priority area concepts. The range of colors and multiple facility-specific options are included to allow flexibility and creativity in final design and implementation. Colors and the elements they represent in the concepts are identified below. All art elements have the full color palette available for application.

Sidewalk Features

#B1D355

#E4E6F2

#049DD9

Pantone 2298 C

Pantone 656 C

Pantone 2925 C

Curb Extensions

Bikeway Facilities

#023E73

#176FA6

#049DBF

#007672

#76BF54

Pantone 541 C

Pantone 2151 C

Pantone 7703 C

Pantone 7718 C

Pantone 360 C

Gathering Spaces

#07B0F2

#049DD9

#B8E0FA

#176FA6

#98DBCE

Pantone 299 C

Pantone 2925 C

Pantone 2708 C

Pantone 248 C

Pantone 571 C

Key Accent Colors

#F57E20

#F29F05

#F2B705

#C51F40

#F26680

Pantone 716 C

Pantone 130 C

Pantone 3541 C

Pantone 193 C

Pantone 709 C

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A

Montgomery St

Montgomery at Madison B

C

CAMPUS CONNECTOR

Numerous students, faculty, and community members cross Madison Avenue at Montgomery Street daily to access the Southern College of Optometry (SCO) or other nearby destinations. This unsignalized mid-block crossing can be a challenge for users due to the long crossing distance and high vehicle speeds. Increasing safety at this intersection would result in greater comfort for nonmotorized mobility. This location also presents an opportunity to establish a sense of place next to the College and within the greater District.

A graduated application of colors and lines becoming more intense as drivers approach the crosswalk were the primary inspiration for the mid-block crossing at Montgomery Avenue. Approaches to the crossing are envisioned to become more intense as a driver gets closer to the crossing location. Cues may use colors, patterns, and vertical elements to narrow the field of vision and encourage slower vehicle speeds. Crossing approaches begin and end approximately 140-160 feet from the crossing, representing the stopping distance for a vehicle traveling at 35MPH. Enhancing the safety and comfort of this crossing is critical to establishing barrier-free access to the College and adjacent neighborhood.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

Approaches to the mid-block crossing offer multiple opportunities for artistic designs that are both creative and functional. This intersection has been a focal point in the past for MMDC’s “Be Aware” pedestrian safety campaign. Creative safety measures will continue to serve the nearby SCO and the neighborhood well. Artistic envelopes for this concept should not only narrow the field of vision but should strive to represent the field of Optometry through possible patterns, colors, and/or other whimsical features.

D

Source: www.gusti.is/index

Madison Ave Source: www.shutterstock.com

Optical Art

N

Options for incorporating references to SCO include painted designs such as floating crosswalks (top image) and patterns that slowly reveal themselves. Vertical art that builds in intensity toward the intersection approach (bottom image) can visually narrow the roadway and help announce the intersection.

KEY DESIGN FEATURES

» » » »

A Reallocation of outside travel lanes assist with street rebalancing B Wide, high-visibility crosswalk emphasizes nonmotorized users as priority crossing Madison Avenue C Re-purposed outside lanes near the intersection provide pedestrian queuing and refuge without

blocking sidewalks along Madison Avenue

D Graduated visual cues to slow vehicle speeds and provide numerous artistic envelopes

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Cleveland at Madison KEY DESIGN FEATURES

»

A Narrowed lane widths creates space for directional buffered bike

»

B Painted extension of the trolley stop draws attention to crossing

» » »

lanes through the intersection and fills gaps in existing bike lanes pedestrians

C Hardened centerlines slow turning vehicles D Bike lane conflict markings at commercial driveways to indicate

bikeway and increase awareness

E Pedestrian refuge spaces shorten the crossing distance and slow

turning vehicles

ARTISTIC ENVELOPES

With little space between building facades and the roadway, functional art pieces can help create an engaging public realm. Using paint to change the color of the flexposts can provide visual interest and help draw attention to bike lanes as vehicles approach the intersection.

Nearby parking lots and the grassy area near the gas station offer potential locations for seating or parklets.

Source: Creative Punch Marketing

Benches and parklets will help signal that this intersection is a people-friendly place. Using materials found elsewhere in the area will also help create a sense of place. The concept sketch above shows a bench made from painted posts similar to those proposed for the bike lane buffers.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

B

VIBRANT CENTER

The proposed concept will better support the increasing levels of pedestrian and bicycle activity this small business hub is attracting. Creating space where pedestrians and bicyclists can be separated from vehicles will help reduce risk of crashes.

As a gateway, this intersection presents an opportunity to allude to experiences afforded in the District core by echoing the urban design characteristics found in the Edge.

Cleveland St A

E

Madison Ave C

D

N 31

N Third St

AW Willis at Third C

D A

B

INVITING + UNIFYING

The underlying goal for the concepts near St. Jude Children’s Research Hospital is to improve safety while establishing visual connections between St. Jude and the rest of the District, as well as between St. Jude and the nearby Uptown neighborhood. In addition to highlighting pedestrian and bicycle spaces in the roadway with paint and vertical elements, art installations and playful seating near the intersection help make this area more inviting for nonmotorized users. The southeast corner of the intersection (shown as the top left in the graphic) offers roughly 1,000 square feet of space between the curb and tree line for placemaking.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

KEY DESIGN FEATURES

»

A Narrowed travel lane width creates space for small pedestrian

»

B Painted curb extensions with vertical delineators slow turning

» »

refuge using flexible delineators

vehicles and shorten the crossing distance for pedestrians

C Hardened centerlines slow turning vehicles D Bicycle conflict markings to increase driver awareness

ARTISTIC ENVELOPES

In this location, St. Jude should be a primary stakeholder in public art decisions. Two options for engaging St. Jude include using the St. Jude color palette or partnering with St. Jude to create streetscape exhibits of artwork created by hospital patients. With more development and housing options popping up in the area, supporting walkability across A.W. Willis Boulevard will become even more important. Being able to connect the art, seating, and other public realm features to St. Jude will provide an opportunity to blend the character of the overall streetscape within the District directly to a key anchor.

A.W. Willis Blvd

Source: www.spartanburgdowntown.com

Source: Creative Punch Marketing

Artistic crosswalk Along with wayfinding, an artistic crosswalk on the eastern leg of the intersection (shown on the left in the graphic) can help establish connection between St. Jude and Greenlaw Park located one block north. The crosswalk could be the creation of a local artist (left) or draw directly from the St. Jude color palette (right).

33

N

AW Willis at Seventh INVITING + UNIFYING

As North Seventh Street is a primary entrance into the St. Jude Campus, the interventions in this location seek to establish a pedestrian access across A.W. Willis Boulevard into the campus. Design elements at North Seventh Street should be similar to those at North Third Street in terms of style and color to create a cohesive, legible experience for all roadway users.

KEY DESIGN FEATURES

» » » » »

A Reduced lane width allows for small pedestrian refuge B Painted curb extensions to slow turning vehicles and improve reduce risk

on sightline issues caused by on-street parking

C Hardened centerlines to slow turning vehicles D Marked crosswalks to demarcate pedestrian crossings to existing curb

ramps

E Pedestrian refuge created by relocating planters from elsewhere in the

District to the space in front of the St. Jude entrance gatehouse

ARTISTIC ENVELOPES

In this location, St. Jude should be a primary stakeholder in public art decisions. Two options for engaging St. Jude include using the St. Jude color palette or partnering with St. Jude to create streetscape exhibits of artwork created by hospital patients. Seating on the northern leg of the intersection (shown on bottom in the graphic) can benefit people using the nearby transit stop as well as people visiting the Blues City Cultural Center.

The proximity of this concept location to the MATA Transit Center at A.W. Willis Boulevard and Main Street means creative seating at transit stops near North Third and North Seventh streets can strengthen connections between key anchor St. Jude, MATA, and MMDC.

Playful Seating Benches with integrated shade provide a much needed break from the Memphis heat.

Source: insidemajuli.com

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

E

D

A

C A.W. Wil lis Blv d

NS eve nth St

B

N 35

Ala A

bam

aA ve

B

C

Poplar Ave

Morris Park ACTIVITY ANCHOR

With proposed enhancements to Morris Park and existing transit locations along its edge, there is opportunity for increased permeability and access to both the park and bus stops in this area. Reducing crossing distances for pedestrians creates more accessibility to the park, key transit stops, and surrounding housing and businesses.

The proposed designs increase both safety and mobility and art enhancements are inspired by basketball, a popular past time in the Park. Within artistic elements, Memphis’ basketball legends will be celebrated.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

Memphis identifies as a basketball city, and there are many opportunities to tie basketball into the safety measures such as bollards, flexposts and crosswalks.

Artistic elements also enhance the perimeter of Morris Park and provide storytelling opportunities.

Source: streetsillustrated.seattle.gov

Mana

Source: reconnectrochester.org

ssas

Functional Art

St

N

Artistic elements with the design increase safety by narrowing the roadway and calming traffic. Vertical elements act as a gateway and extension of the park in order to make it more permeable.

KEY DESIGN FEATURES

» » »

A Curb extensions on Alabama Avenue reduce crossing distances for

pedestrians

B Narrowed lanes on Poplar Avenue provide a protected pedestrian refuge C Color and patterns in crossing approaches slows approaching traffic

37

Mana ssas St

C

B

A

Washington Ave

Morris Park MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

N

KEY DESIGN FEATURES

» » »

A A mid-block crossing flanked by curb extensions reduces crossing distances B Paint or patterns within the existing buffers and parking visually narrow travel

lanes

C A parklet adjacent to the crossing provides seating and shade to patrons

ARTISTIC ENVELOPES

Pairing the mid-block crossing on Manassas Street with small parklets extends the park across the street and provides an opportunity for artistic elements to define spaces, create interesting seating options, or install a gateway type feature to the park. Public art and park entrance pieces will help elevate Morris Park to become a more prominent park in Memphis, which in turn will foster for future creative opportunities such as pop-up shops and events in the area.

Source: www.architonic.com

Source: www.bakerartist.org

Gathering Spaces

Creating New Views

With a lot of pedestrian traffic in the area due to businesses, housing, and the park itself, artistic elements can help create more available spaces for people to safely gather.

Street murals and other art installations will transform streets in a way that can be seen from nearby buildings, creating new visual attractions within the District.

39

Ay e rs S t

B

C

P o p la r Av e

Paulin e St

A

Poplar at Pauline MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

CRITICAL CROSSING

Pedestrians must navigate five travel lanes to cross Poplar Avenue, Dunlap Street, and Pauline Street. Both cross streets have proposed redesigns that provide opportunity to increase safety and mobility to users.

On Poplar Avenue the concept creates comfortable connectivity for pedestrians through the introduction of refuge islands. At Pauline Street, paint and patterns in the center of the intersection get drivers’ attention, refuges are introduced on Poplar and curb extensions at Ayers Street.

KEY DESIGN FEATURES

» » »

A Protected bicycle facilities to increase user comfort B Curb extensions to reduce crossing distance of Ayers

Street

C Pedestrian refuge islands to reduce crossing distance on

Poplar Avenue

ARTISTIC ENVELOPES

Artistic elements with the design increase safety by narrowing the roadway and calming traffic. At the Pauline Street intersection, art should incorporate parking lot screening of the adjacent surface lots. Simple, colorful use of patterns will tie the District together.

Outreach could include engaging Le Bonheur and/or the FedEx Family House during color selection or design of artistic elements.

N Source: www.site-design.com

Curb Extensions The curb extensions on Ayers Street can incorporate painted patterns, similar to those proposed at other locations throughout the District.

41

A

C

D u n la p S t

B

Poplar at Dunlap MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

KEY DESIGN FEATURES

»

A Pedestrian refuge islands on Dunlap Street and the eastern

»

B Art and shade enhancements at Children’s Hospital gateway to

»

C Protected bicycle lanes and intersection enhancements to

portion of Poplar Avenue to break up crossing distances add fun and functional elements for pedestrians increase user comfort

ARTISTIC ENVELOPES

Similar to the connection drawn with other District anchors, the art in this area being tied to the mission of Le Bonheur Children’s Hospital will add a sense of ownership to the neighborhood. Artistic elements with the design increase safety by narrowing the roadway and calming traffic. They also provide an opportunity for the hospital to extend playful elements to their outdoors and adjacent crossings.

Shade Structures Free-standing shade structures, such as the one in the image on the left, will provide much needed access to shade in the District as street trees coverage is sparse.

Shade structures also present an opportunity to establish a new artistic motif across the District.

P o p la r A ve

N Source: rsmdesign.com

CRITICAL CROSSING

Both Poplar Avenue and Dunlap Street have proposed redesigns that provide opportunity to increase safety and mobility to users. There is also an opportunity for enhanced sense of place around Le Bonheur Children’s Hospital. Reducing lane widths allows for protected bicycle lanes on Dunlap Street at the intersection and space for gateway artwork and shade elements which would cater to the Children’s Hospital.

43

Madison Ave

C

A

B

Dunlap Corridor MADISON TO JEFFERSON

Dunlap Street presents a world of possibilities when thinking about how we can improve places for people in the District. The corridor provides an important north-south connection between institutional uses and HSP. As it stands today, the corridor has more vehicular lanes than needed, and while there are sidewalks on both sides of the street, they are fronted by numerous surface lots and back-of-house facilities. The current cross-section induces speed, creating uncomfortable conditions for our most vulnerable users — pedestrian and bicyclists. The proposed design creates a tree-lined boulevard for bikes with playful artistic elements that lead you to HSP. Improving the public realm and creating a sense of place is imperative to improving safety along Dunlap Street.

KEY DESIGN FEATURES

»

A Center-running two-way bike facility with wide buffers allows for artistic

»

B Incorporation of planters with the ability to house larger-caliper trees to invoke

»

C Shared space with street mural allows movement across the space by all users

elements and large tree planters that provide shade

a true tree-lined boulevard for all users of the corridor

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Jefferson Ave Dunlap St

N

ARTISTIC ENVELOPES

Peacefulness and playfulness are two extremes that are woven into the corridor’s design. The wide buffers along the center-running bike lanes provide shade from the elements, safety from vehicles, and slow traffic down. The street mural provides a playful moment rooted in encouraging a slow and thoughtful movement through a space where many users are operating.

Street Murals An abstract mural will align with the geometric patterns used in the District.

Source: dribbble. com/Zickute

Source: www.street-design.com

Oversized Planters Planters can visually narrow the road and provide seating.

45

Health Sciences Park C

D

M a d is o n Av e

Health Sciences Park

N

THE BEATING HEART

Health Sciences Park (HSP) is the core of the Medical District because it is the dominant civic space near the District’s geographic center; several stakeholders pointed to it as the heart of the District. However, the streetscape environment surrounding the park is unfriendly to pedestrians and bicyclists even though a high volume of pedestrians cross Dunlap Street at numerous locations on their way to and from the UTHSC campus. The concepts that follow are meant to enhance the comfort and mobility of nonmotorized users, provide safer opportunities for mid-block crossings, and reinforce the identity of HSP as the heart of the District.

The inspiration for the Dunlap Street shared space design is driven by both form and function. In terms of form, the mid-block crossing installed on Manassas Street is a successful and appealing use of street paint that helps motorists recognize the likely presence of pedestrians and adjust their behavior accordingly. In terms of function, the shared space design extends for the full block length because students and others that cross Dunlap Street do so in multiple locations. Similarly, the mid-block crossing design on Madison Avenue is driven by the desire to make a visually impactful intervention on a wide roadway that cannot be easily reconstructed.

ARTISTIC ENVELOPES

ColorCoordinated

The artistic envelope for the Dunlap Street shared street is both fun and functional. The shared street pattern mimics a stained-glass window and has the flexibility to become simpler or more ornate as the design process progresses. The color scheme uses darker, cooler colors to indicate shared spaces, which can accommodate all users of the space, including pedestrians, bicyclists, and motorists. Warmer colors indicate comfort zones where motor vehicle use is discouraged. The pattern and color scheme work together to craft a unique identity for this eastern edge of HSP.

Movable street furniture comes in a variety of colors.

Furniture for parklets should be colorcoordinated with the street mural for maximum impact and to visually link gathering areas to the shared street.

Source: shiftspacedesign.com

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

D u n la p S t

A

D

KEY DESIGN FEATURES

» B

»

Health Sciences Park

» »

M o n ro e Av e

A Use of minimal traffic control devices

removes the formal separation found in conventionally designed streets B Color gradient design blurs the

boundaries between the spaces intended for pedestrians and for cars while comfortably accommodating all users of the space C On Madison Avenue, an oversized

artistic treatment captures the attention of motorists who may not otherwise expect pedestrians to cross

A wayfinding element located in the park aligns with the crosswalk, further enhancing the identity of HSP as the heart of the Medical District D

D

N 47

Union at Pauline + Camilla D

C

Paulin e St

B

CAMPUS CONNECTOR

Although a full-scale retrofitting of Union Avenue is not feasible in the short-term, there are several design and artistic interventions that would increase the comfort of people who are walking, wheeling, and biking.

This proposed design would also help identify this location as an entrance into the Medical District.

As one of the key institutions in the Medical District, the presence of Baptist Health Sciences University at the District’s eastern edge inspired the design concept, which attempts to highlight the route taken by students between campus facilities while visually enhancing key crossing locations.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

C am ill a S t

Crosswalks, refuge islands, and the sidewalk itself serve as the primary artistic envelopes for this project. The crosswalks for the streets intersecting Union Avenue can be modified, as they are not part of the TDOT-controlled right-of-way. Refuge islands may be painted with a contrasting color to further demarcate comfort zones for pedestrians.

The sidewalk, and areas of the sidewalk that cross driveways into auto-oriented establishments, will be painted to visually link parts of Baptist University’s campus that are separated by Union Avenue.

A U n io n Av e Source: www.chapmanculturalcenter.org

N

Playful Crosswalks Use of bright colors and funky geometric shapes can help establish a younger sense-of-place at intersections around Baptist University.

KEY DESIGN FEATURES

»

A Artistic pedestrian refuge islands along Union Avenue slow turning vehicles and draw attention to

»

B Pedestrian refuge island on South Pauline Street provides a designated space for crossing

» »

crossing pedestrians pedestrians

C Artistic driveway treatments at large driveways/curb cuts indicate a path for students D Painted crosswalk endcaps at Pauline Street and Union Avenue make the “first step into the street”

more visible to motorists

49

B el le vu e B lv d A

B

C

D

The Bellevue Boulevard jog across Union Avenue presents a conundrum for all roadway users, especially as vehicle speeds are often high through this area. The proposed concept seeks to encourage higher rates of cross-campus walking and biking among Southern College of Optometry students, who often drive even short distances due to safety concerns. Around Union Avenue, the design draws heavily on the understanding that the majority of people interested in bicycling prefer separated facilities.

Bellevue Blvd

CAMPUS CONNECTOR

Bellevue at Union MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

KEY DESIGN FEATURES

»

A Bike left turn box creates a safe space for bicyclists that

does not impede vehicles making right turns

» »

C Narrowing lane width and repurposing the outside

»

D Protected intersection with vertical delineators provides a

B Painted curb extensions and islands slow turning vehicles

wesbound travel lane allows a two-way bike lane physical buffer from vehicles

ARTISTIC ENVELOPES

The Methodist University Hospital skybridge over Bellevue Boulevard offers an unique opportunity for art and placemaking.

Sidewalk-level art pieces can complement installations on the skybridge or provide an alternative to the skybridge.

U n io n A ve

Source: www.theinspirationgrid.com

Source: www.archiexpo.com

Lighting

N

With pedestrians moving across the Methodist University Hospital campus at all hours, artistic lighting elements can help illuminate the Union Avenue crossing and contribute to an overall sense of safety while traveling after dark.

51

A

Bellevue Blvd

B

C

D

Eastm orelan d Ave

Bellevue at Eastmoreland MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

CAMPUS CONNECTOR

While designs for this location include less physical separation from vehicles, the proposed design continues to focus on traffic calming and safe crossings. Reducing the number of travel lanes on Bellevue Boulevard creates a more consistent experience for students and faculty as they move throughout the campus. A vibrant, fully-painted intersection reinforces Eastmoreland Avenue as the spine of the Methodist University Hospital campus.

KEY DESIGN FEATURES

»

A Buffered bike lanes allow space to reduce the Bellevue

»

B New marked crosswalks encourage vehicles to yield to

» »

Boulevard cross section from five lanes to three lanes pedestrians as they cross

C Painted curb extensions slow turning vehicles D Fully-painted intersection creates a shared space feel

ARTISTIC ENVELOPES

In this location, the proposed diagonal pattern across the Eastmoreland Avenue intersection echoes the pedestrian path network of Methodist University Hospital and memorializes the daily migration of employees and visitors between the Hospital’s parking areas and buildings.

N

Source: www.miaminewtimes.com

Shared Space Intersections Painted patterns that cover an entire intersection, such as the image above, can help make drivers more aware of the fact that the intersection has very high pedestrian activity.

53

Orleans Corridor

B O rl ea ns S t

P op la r Ave

A

POPLAR TO WASHINGTON

The overall mission of this corridor concept is to elevate Orleans Street from an important neighborhood connector to one of the District’s most comfortable streets for all roadway users — a place for multimodal meandering. Formalizing on-street parking and providing marked crossings for pedestrians and bicyclists make the street legible. In turn, nonmotorized users gain priority. When funding is available, adding street trees to the curb bump-outs will further enhance the experience for people biking and walking while helping calm traffic. The design of this segment seeks to establish Morris Park as both a launching point and final destination for people traveling along the corridor.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

Wa s h in g to

n Av e

With art installations meant to provide wayfinding and visual “breadcrumbs” along Orleans, the most eyecatching art is reserved for the middle of the corridor at Jefferson Avenue. Between Poplar Avenue and Washington Avenue, it is imperative for art to reflect motifs used elsewhere around Morris Park while staying loosely consistent with the entire corridor. The basketball-inspired patterns unify all concepts around Morris Park and align with the spherical, spiraling, and rounded shapes found at other intersections on Orleans Street.

D

C

Source: Toole Design Group

N

Artistic Bike Racks Bike parking will help make Morris Park a bike-friendly destination. Whatever artistic design is chosen, the rack must remain functional.

KEY DESIGN FEATURES

» »

A On-street parking along the perimeter of Morris Park increases access to the park B Protected bicycle spaces on Orleans Street allows bicyclists to move easily between Morris Park

and the corridor

»

C Painted islands restrict the northbound left turn from onto Orleans Street as well as the middle

»

D Painted curb extensions slow turning vehicles and formalize on-street parking areas

through lane on Washington Avenue, mitigating poor sightlines and slowing vehicles

55

Orleans OrleansCorridor Corridor

O rl ea ns S t

A

A d a m s Av e

B

ADAMS TO JEFFERSON

To support the goal of making Orleans Street both safe and pleasant, the recommendations in this segment focus on providing creative configurations for separating pedestrians and bicyclists from vehicle traffic at the intersections. The prominence of public art along the corridor reaches its peak to help lure people between the Edge and Morris Park. With a transition between Medical and Victorian Village areas, crosswalks, medians, and vertical art help ease visitors between neighborhoods.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

Moving toward the midpoint of the corridor, the Adams Avenue intersection is a prime location for experimental artistic crosswalks.

At Jefferson, the wide grassy medians provide space for large vertical art pieces. Paint can help deter drivers from entering the closed off left turn lanes on Jefferson.

C D

E

Source: www.houstonchronicle.com

son A ve

Colorblocked Crossing

N

Jeffer

Extra-wide color blocks play off standard high visibility crosswalks.

KEY DESIGN FEATURES

»

A Painted curb extensions and curb bump-outs slow turning

vehicles and improve sightlines by restricting parking

» »

C Two-stage bicycle turn boxes allow bicyclists to turn left onto

»

D Extension of the Jefferson Avenue median restricts left turns

»

E High visibility crosswalks encourage yielding

B Hardened centerlines separate bike left turn boxes from traffic

Orleans Street from Jefferson Avenue

and provides refuge for pedestrians and bicyclists

Source: www.gainesvilletimes.com

Monumental Art Large-scale vertical art pieces within the Jefferson Avenue median could provide a unique visual landmark for the Orleans Street corridor.

57

C

B A

ns St

C o u rt Av e

Orlea

Orleans Corridor COURT TO MADISON

The proposed design for this segment of the corridor supports all roadway users by improving intersection safety for pedestrians and bicyclists, providing new on-street parking spaces adjacent to the Edge Triangle, and creating space for one-of-a-kind artistic installations.

KEY DESIGN FEATURES

»

A Painted curb extensions with vertical delineators shorten pedestrian crossing distance and slow

»

B Mini roundabout establishes traffic control at Court Avenue intersection and makes use of excess

» » »

vehicles at Court Avenue pavement

C Artistic lane divider offers a placemaking alternative to a traditional centerline D Narrowing lane width and converting one travel lane to parking on Madison Avenue allows for curb

extensions, mitigating poor sightlines caused by the adjacent building

E Hardened centerline slows turning vehicles

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

D

N

M a d is o

n Av e

E

Along with wayfinding clues, murals on the opposing commercial buildings at the Madison Avenue intersection help prompt people to make the “first step” in exploring the Orleans Street corridor.

The mini-roundabout at Court offers ample placemaking opportunities. Instead of a standard centerline, an artistic lane divider between Court Avenue and Madison Avenue helps emphasize the street and the installations at either end of the line. This feature also draws attention away from nearby surface parking lots.

Working with potential music influencers and composers, MMDC can create art that is both beautiful and interactive.

Potential designs could include actual sheet music designs that, if read, could be played.

Painted Roundabouts Roundabouts are an excellent canvas for artistic expression. At Court Avenue, the art incorporated into the proposed mini roundabout could pay homage to Memphis’ rich musical tradition while referencing the nearby Sun Studios, one of the major attractions in the Edge. Vertical art pieces, if possible, can help draw alert drivers to the intersection while providing a landmark for wayfinding.

Source: www.newlyswissed.com

Source: www.thecityfix.com

59

A

C Mon

roe

Av e

The Edge

M

ar

sh

al

lA

B

ve

ACTIVITY GENERATOR

The design approach for the Edge District combines several elements that contribute to a safer streetscape environment while also providing numerous artistic envelopes to further enhance the District’s identity.

Currently, the artistic treatments at the Marshall and Monroe Avenue intersection are the clearest expression of the Edge District’s character. The proposed design provides additional artistic envelopes at the roundabout, along the Monroe Avenue Extension, and along Marshall Avenue to Union Avenue. These artistic opportunities will visually link The Edge with Health Sciences Park and the rest of the District.

The design concept was inspired by the current configuration of the Monroe Avenue Extension, which features bike lanes adjacent to the sidewalk, a buffer zone, and floating on-street parking. By extending this configuration along Marshall Avenue, conflicts between motorists and bicyclists are minimized, and the buffer zone can double as an artistic envelope. Artistically, the design is inspired by current art installations, including Cat Peña’s There’s More to Be Proud Of and the vintage vibes of the nearby Edge Motor Museum.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

St ns lea Or

ARTISTIC ENVELOPES

The roundabout and shared space design provide opportunities for artistic features. Any artistic installation at the Marshall and Monroe intersection should complement, rather than compete with, the existing Cat Peña installation of There’s More to Be Proud Of. E

D

xt M on ro e Ave E

Source: EC

N

Expanded Gathering Space The roundabout creates a larger gathering space for future events and for residents of current and future housing developments in the area.

KEY DESIGN FEATURES

» » » » »

A Floated on-street parking protects bike lanes with parking and vertical separation B Buffer between the bike lane and on-street parking provides opportunities for consistent artistic theme C Roundabout includes interior gathering space and a canvas for artistic features to complement the

existing Cat Peña installation

D

Curb extensions reduce crossing distances and increase visibility for pedestrians

E Shared slow street concept for the Monroe Avenue Extension expands The Edge to Triangle Park

61

St ns lea Or A

Ext M o n ro e Av e

B C

M ar sh al lA ve

D

The Edge MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ARTISTIC ENVELOPES

The shared street concept at the Monroe Avenue Extension will blur the lines between the space intended for pedestrians, bicyclists, and cars. The artistic treatment of the street emphasizes the relationship between the heart of the Edge District and the Triangle Park. The bike lane buffer also provides an opportunity for a consistent artistic treatment that provides visual cohesion between the featured spaces within the District.

N Source: www.newsobserver.com

Street Mural The Monroe Avenue Extension now becomes a major attraction for event planners and artists alike.

KEY DESIGN FEATURES

»

A Shared slow street concept for the

»

B

»

C Buffer between the bike lane and

»

Monroe Avenue Extension expands The Edge to Triangle Park Curb extensions reduce crossing distances and increase visibility for pedestrians

on-street parking provides opportunities for consistent artistic theme D Floating the on-street parking allows

for bike lanes to be protected by parking and vertical separation

Source: www.randyselzer.wordpress.com

Vertical Art The concept encourages continued investments in vertical art elements to compliment the overhead art in the Edge.

63

5

action plan

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Implementation over the next five years is possible and will transform the district.

Source: Toole Design Group

65

OVERVIEW

Concepts developed for the Lookbook are intended to provide innovative mobility solutions that elevate streetscapes within the Medical District. For each concept, high-level cost estimates were provided based upon quantities such as linear feet (LF) of striping or square feet (SF) of paint envisioned to complete the concept as it has been presented in this document. Paint square footage was priced for both simple and artistic applications. The application may vary within each concept. In addition, a menu of vertical delineators is included to highlight the options that exist and the varied cost associated with each type. A range was provided for delineator cost to capture both the low and high totals for each concept. Lastly, a photo rendering captures both the existing condition and visualizes the proposed streetscapes according to the concept design.

Assumptions The current estimates do not include Traffic Control, Mobilization, Removal of Pavement Markings, Signal Modifications, Additional Traffic Engineering, or Art Commission pieces. It is important that a 5% inflation rate be added per year to these general estimates from the publish date. We used 2019 TDOT statewide bid tabs and estimator judgment to develop the cost estimates.

Cost Disclaimer Opinions of probable cost were developed by identifying major pay items and establishing rough quantities to determine a rough order of magnitude cost. Planning-level cost opinions include a 30% contingency to cover items that are undefined or are typically unknown early in the planning phase of a project. Unit costs are based on 2019 dollars and were assigned based on historical cost data from Tennessee Department of Transportation (TDOT). Cost opinions do not include permitting, inspection, or construction management; engineering, surveying, environmental documentation, escalation, or the cost for ongoing maintenance. A cost range has been assigned to certain general categories such as delineators; however, these costs can vary widely depending on the exact product. The overall cost opinions are intended to be general and used only for planning purposes. Toole Design Group, LLC makes no guarantees or warranties regarding the cost estimate herein. Construction costs will vary based on the ultimate project scope, actual site conditions and constraints, schedule, and economic conditions at the time of construction.

DELINEATOR MENU

Delineators provide vertical separation between roadway users and can reallocate space within the roadway to better support people who walk, bike, and roll. The supply of delineators is constantly evolving with cities leading the way in testing new products. The chart on the following page presents the primary delineators suitable for use in the District.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

IMAGE

SIZE (LXWXH)

COST

NOTES

K-71 Self Re-erecting Flexible Marker Post — Street Smart Solutions

8” x 8” x 28”

$100-120 each

Post anchor attaches to metal sleeve that is bonded to street surface.

Source: ladotbikeblog.wordpress.com

Wheel Stop — Local Pre-cast Concrete Manufacturer

Varies x 5.75” x 4 Source: Toole Design Group

Length options include 3’, 4’, 6’, and 8’. Bolted to pavement. Material ~$20 per LF altnernatives: plastic, rubber, or concrete.

Tapco — Original Tuff Curb®

40” x 12” x 3” (base only)

$170 each (base only)

Bolted to pavement. Option for yellow base as well. Vertical sign available for $150 each.

24.28” x 8.27” x 5.13”

$73 each

Bolted to pavement. Other colors available.

Double rectangle: 22.06” x 11.03” x 4.92”

Rectangle: $136 each

Oval arrangement: 2.75’ x 1.84’ x 4.92”

Oval: $488 each

4’ or 8’ x 3” x 5”

~$55-65 per LF

Requires 2” clearance from surface for 7” overall rail height. Vertical delineators at 16’ intervals.

4’ or 8’ x 2” x 4”

~$55-65 per LF

Requires 2” clearance from surface for 6” overall rail height. Vertical delineators at 16’ intervals.

Source: www.tapconet.com

Zebra® - ZICLA

Source: ladotbikeblog.wordpress.com

Zipper® - ZICLA

Source: www.zicla.com

Several confirgurations possible.

Oval-shaped arrangement only recommended for corners and curb extensions.

BikeRail ™ - DezineLine ®

Source: www.dezignline.com/

CurbRail ™ - DezineLine ®

Source: www.dezignline.com/

67

Montg

omery

St

Montgomery at Madison M a d is o n

Av e

context

concept clip

KEYS TO IMPLEMENTATION

Successful unsignalized mid-block crossings emphasize to all users that people within the crosswalk are the highest priority. Although crossing Madison Avenue can be challenging, the following are critical considerations for the Montgomery Street crossing to be beneficial to users:

» Narrow the crossing distance by reallocating space within the existing curbs and removing travel lanes; » Develop artistic and functional approaches to help slow vehicle speeds and encourage yielding to people in the crosswalk; and

» Increase the width and visibility of the crosswalk.

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

Thermoplastic Markings

LS

$700

Paint - Simple

SF

$500

Paint - Artistic

SF

$20,500

Delineators (if applicable)

SF Subtotal Contingency - 30%

Total

$7,200

N/A

N/A $28,900 $8,670 $37,600

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

EXISTING + PROPOSED

Source: Google Street View

Madison Avenue facing West

69

Cleveland at Madison n Av e

Clevel

and St

M a d is o

context

concept clip

KEYS TO IMPLEMENTATION

With Cleveland Street slated for improvements under a multi-million dollar grant including nearby Watkins Street and Bellevue Boulevard, rapid implementation of the proposed concept could help guide permanent streetscape redesign. Considerations include:

» Assessing traffic counts on Cleveland to determine feasibility of removing the dedicated left turn lanes; » Analyze truck turning movements to determine feasibility and design of pedestrian refuge spaces on Madison Avenue; and

» Explore modifications to Madison Avenue that reflect proposed changes elsewhere along the corridor.

EXISTING + PROPOSED

Source: Google Street View

Cleveland Street facing South MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

TYPICAL CROSS SECTION Cleveland Street Facing NORTH

7’

6’

2’

11’

11’

11’

2’

6’

7’

SIDEWALK

SEPARATED BIKE LANE

BUFFER

TRAVEL LANE

LEFT TURN LANE

TRAVEL LANE

BUFFER

SEPARATED BIKE LANE

SIDEWALK

63’ Approximate Width

CLEVELAND STREET AT MADISON AVENUE Facing North

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

$17,200

Thermoplastic Markings

LS

$20,300

Paint - Simple

SF

N/A

Paint - Artistic

SF

$3,400

Delineators (if applicable)

SF

$2,400

$8,000

Subtotal

$43,300

$48,900

Contingency - 30%

$12,990

$14,670

$56,300

$63,600

Total

71

7th

St

3rd

St

aw willis Boulevard AW W il li s B lv d

context

concept clip

KEYS TO IMPLEMENTATION north third street As A.W. Willis Boulevard and North Third Street are both TDOT streets, it is important to identify art opportunities outside the roadway such as utility pole banners. Other considerations include:

» Working with St. Jude to link future development of new facilities on the surrounding property to align with project goals; and

» Investigating truck turning movements to determine feasibility of pedestrian refuges on A.W. Willis Boulevard.

north seventh street High motor vehicle speeds pose a major risk to pedestrians at this intersection as A.W. Willis Boulevard does not have any traffic control. An activated pedestrian crossing with illumination such as a Rectangular Rapid Flashing Beacon or High Intensity Activated Crosswalk, may be needed to adequately calm traffic and reduce the risk of high-speed conflicts. Other considerations include:

» Coordinating with TDOT for interventions on A. W. Willis Boulevard; » Considering special paint or thermoplastic materials to create a marked crosswalk across the cobblestone entrance to St. Jude; and

» If necessary, determining if the St. Jude ground maintenance staff has the capacity to care for relocated planters placed outside the right-of-way.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ESTIMATED COST ITEM

UNIT

North Third Street Intersection

COST LOW

HIGH

Thermoplastic Striping

LF

$16,700

Thermoplastic Markings

LS

$2,500

Paint - Simple

SF

$3,300

Delineators (if applicable)

SF Subtotal Contingency - 30%

North Seventh Street Intersection

Total

$2,400

$8,000

$24,900

$30,500

$7,470

$9,150

$32,400

$39,700

Thermoplastic Striping

LF

$8,800

Thermoplastic Markings

LS

$800

Paint - Simple

SF

$4,200

Delineators (if applicable)

SF

$1,080

$3,600

Subtotal

$14,880

$17,400

Contingency - 30%

$4,464

$5,220

$19,400

$22,700

Total

EXISTING + PROPOSED

Source: Google Street View

7th Street Facing South 73

Morris park A

Wa

shi

ngt

on

la

ba

m

a

A

ve

Popla Av e

r Av e

context

concept clip

KEYS TO IMPLEMENTATION General considerations Coordination with the City of Memphis, as it pursues redesign of Morris Park, and with TDOT are essential to the success of any interventions in this project area.

Alabama Avenue intersection Specific considerations include:

» The existing crosswalk on Poplar Avenue must be removed and relocated to the proposed area; and » TDOT cooperation with refuge island and lane narrowing on Poplar Avenue.

Manassas street mid-block Aligning streetscape interventions with efforts to enhance Morris Park is critical to determining placement of the mid-block crossing. Other considerations include:

» Buy-in for a parklet adjacent to businesses on the east side of the park; and » Engaging park users during design can help provide valuable insight.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

EXISTING + PROPOSED

Source: Google Street View

Poplar Avenue Facing East

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

$22,200

Thermoplastic Markings

LS

$39,300

Paint - Simple

SF

$28,600

Paint - Artistic

SF

$17,500

Delineators (if applicable)

SF

$3,560

$11,867

Subtotal

$111,160

$119,467

Contingency - 30%

$33,348

$35,840

$144,600

$155,400

Total

75

Poplar avenue Av e

Dunlap

St

P o p la r

Pa

uli

ne

St

context

concept clip

KEYS TO IMPLEMENTATION General considerations Coordination of the proposed streetscape concepts with the adopted plans for reconstruction of Dunlap Street and Poplar Avenue will be critical for success. TDOT cooperation with the proposed refuge islands and lane narrowing on Poplar Avenue is essential for improving safety at both intersections.

Dunlap Street intersection

» Communication with Le Bonheur Children’s Hospital on shade and enhancement elements.

EXISTING + PROPOSED

Source: Google Street View

Poplar Avenue at Dunlap Street Facing East MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ESTIMATED COST ITEM

UNIT

Dunlap Street Intersection

COST LOW

HIGH

Thermoplastic Striping

LF

$13,000

Thermoplastic Markings

LS

$16,600

Paint - Simple

SF

$3,900

Paint - Artistic

SF

N/A

Delineators (if applicable)

SF

Pauline Street Intersection

$5,520

$18,400

Subtotal

$39,020

$51,900

Contingency - 30%

$11,706

$15,570

$50,800

$67,500

Total

Thermoplastic Striping

LF

$11,800

Thermoplastic Markings

LS

$7,000

Paint - Simple

SF

$3,100

Paint - Artistic

SF

N/A

Delineators (if applicable)

SF

$5,760

$19,200

Subtotal

$27,660

$41,100

Contingency - 30%

$8,298

$12,330

$36,000

$53,500

Total

77

Dunlap corridor Jeffers

Madiso

o n Av e

n Av e

context

concept clip

KEYS TO IMPLEMENTATION

Specific critical considerations for implementation of the Dunlap Street concept include:

» A center-running bike lane is a new concept – even for experienced riders - and will need to be

thoroughly vetted at key intersections along the corridor to make sure it can be accessed safely; and

» The shared space/mixing zone will need to be designed in a way that lets all users know that this is a special place and to proceed slowly.

» If designed at sidewalk level, ramps should tell users that the shared space is a different place.

EXISTING + PROPOSED

Source: Google Street View

Dunlap Street facing North MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

TYPICAL CROSS SECTION Dunlap Street

6’

8’

11’

5’

12’

5’

11’

8’

6’

SIDEWALK

PARKLET SPACE

TRAVEL LANE

BUFFER

TWO-WAY SEPARATED BIKE LANE

BUFFER

TRAVEL LANE

PARKLET SPACE

SIDEWALK

72’ Approximate Width

DUNLAP STREET Between Madison Avenue and Jefferson Avenue

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

$6,500

Thermoplastic Markings

LS

$23,100

Paint - Simple

SF

$20,500

Paint - Artistic

SF

$49,900

Delineators (if applicable)

SF

$6,780

$22,600

Subtotal

$106,780

$122,600

Contingency - 30%

$32,034

$36,780

$138,900

$159,400

Total

79

D u n la p

Manass

as St

St

Health sciences park Unio

Madiso

n Av e

n Av e

context

concept clip

KEYS TO IMPLEMENTATION

The design of shared spaces depends on the mutual negotiation of movement between motorists, bicyclists, and pedestrians. Considerations include:

» Traffic control devices such as signs and lane markings should be minimized while providing accessible access through the installation of strategically placed curb ramps; and

» The selection and placement of highly visible elements such as trees, planters, and street furnishings must be carefully considered to provide a true comfort zone within the roadway.

EXISTING + PROPOSED

Source: Google Street View

Dunlap Street facing South MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

Thermoplastic Markings

LS

N/A

Paint - Simple

SF

$4,000

Paint - Artistic

SF

$189,600

Delineators (if applicable)

SF Subtotal Contingency - 30%

Total

$9,400

$3,360

$11,200

$206,360

$214,200

$61,908

$64,260

$268,300

$278,500

81

Union at Pauline + Camilla Cam illa St

Av e

Pau line St

Union

context

concept clip

KEYS TO IMPLEMENTATION

Any artistic treatments, such as crosswalks or pedestrian refuge islands that are meant to complement Baptist University’s campus should be coordinated with representatives from the school. As a major access point to the District from I-40 and east Memphis, coordinating implementation of this concept with a gateway element will help reinforce the signal that the District is home to creative solutions to accommodating multiple modes.

EXISTING + PROPOSED

Source: Google Street View

union Avenue facing East

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

Thermoplastic Markings

LS

$400

Paint - Simple

SF

$13,800

Paint - Artistic

SF

N/A

Delineators (if applicable)

SF Subtotal Contingency - 30%

Total

$8,000

N/A

N/A $22,200 $6,660 $28,900

83

Bellevue Boulevard Bellevue Blvd

U n io n A ve

context

concept clip

KEYS TO IMPLEMENTATION General considerations Rapid implementation of the concept could help guide permanent redesign as Bellevue Boulevard is part of an upcoming streetscape project. Coordination with TDOT is necessary for Union Avenue and Bellevue Boulevard.

Union Avenue intersection

» Evaluating traffic counts to determine feasibility of reducing number of travel lanes through intersection.

Eastmoreland Avenue intersection

» Assessing traffic counts to determine feasibility of road diet on Bellevue Boulevard; and » Exploring possibility of pedestrian scramble signal phasing.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

EXISTING + PROPOSED

Source: Google Street View

Union Avenue at Bellevue Boulevard facing East

85

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

$18,600

Thermoplastic Markings

LS

$73,400

Paint - Simple

SF

$14,600

Paint - Artistic

SF

$10,600

Delineators (if applicable)

SF

$7,620

$25,400

Subtotal

$124,820

$142,600

Contingency - 30%

$37,446

$42,780

$162,300

$185,400

Total

TYPICAL CROSS SECTION Union Avenue at Bellevue boulevard Facing east

6’

10’

2’

SIDEWALK

TWO-WAY SEPARATED BIKE LANE

BUFFER

11’

11’

10’

TRAVEL LANES

11’

11’ TRAVEL LANES

78’ Approximate Width

UNION AVENUE AT BELLEVUE STREET Facing East

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

6’ SIDEWALK

Orleans corridor Pop

lar A ve

KEYS TO IMPLEMENTATION

General Considerations While Orleans Street and Jefferson Avenue are city-owned, all other cross streets along the corridor are TDOT streets and will require collaboration.

Jeff

Ma

dis

Washington Avenue intersection erso

n Av e

Implementation should either draw on lessons learned from streetscape projects adjacent to Morris Park - or - should be closely evaluated to guide implementation of those projects. Other considerations include:

» Analyzing traffic counts to determine feasibility of restricting the on

Av

center turn lane and middle through lane on Washington; and

e

context

» Collaborating with the City of Memphis to provide a bike rack at the southwest corner of Morris Park.

Jefferson Avenue intersection Jefferson Avenue represents the opportunity for bold design decisions that can set the tone for transportation in the District. Considerations include:

» Collaboration with the concurrent BetterJefferson project; » Assessing vehicle turn counts to determine feasibility of restricting left turns onto and off of Orleans Street; and

» Exploring need for a High Intensity Activated Crosswalk or

Rectangular Rapid Flashing Beacon (RRFB) at Jefferson Avenue.

Court Avenue intersection

» Evaluate turning movements at Court Avenue to determine mini

roundabout design and determine feasibility of seating and other vertical elements; and

» Ensure adequate space for wheelchair users within painted curb extensions at Court Avenue roundabout.

Madison Avenue intersection

» Collaboration with the concurrent Madison Avenue improvement plans; and

concept clip

» Assess traffic counts to determine feasibility of converting one eastbound lane on Madison Avenue to on-street parking.

87

EXISTING + PROPOSED

Source: Google Street View

Orleans Street at Jefferson Avenue facing south

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

$28,700

Thermoplastic Markings

LS

$26,000

Paint - Simple

SF

$45,400

Paint - Artistic

SF

$15,500

Delineators (if applicable)

SF

$6,480

$21,600

Subtotal

$122,080

$137,200

Contingency - 30%

$36,624

$41,160

$158,800

$178,400

Total

89

The edge Uni

Mad

ison

Av e

on A ve

context

concept clip

KEYS TO IMPLEMENTATION General considerations For this concept, painted zones must create sufficient visual contrast and provide cues to clearly guide various roadway users into their appropriate spaces. Analyzing turning movements to determine design and scale of roundabout is also a critical step for the implementation of the overall concept.

Marshall Avenue To provide the desired increase in safety, the bike lanes must be protected with vertical elements, such as bollards or flexposts. Those elements must be spaced appropriately to prevent motorists from entering and occupying bike lanes. Other considerations for successful implementation include:

» Ensuring minimum recommended dimensions of buffer zone separating on-street parking and bike lanes;

» Working with local businesses to determine back-of-house access requirements; and » Collaborating with TDOT for the Union Avenue intersection design.

Monroe Avenue Extended The shared space concept relies on the removal of the formal separation typically seen in a conventional street (pavement markings, signs, etc.), and blurs the lines between the space intended for pedestrians, bicyclists, and cars. This design approach helps create mutual awareness among users so that each person is responsible for contributing to a flexible and safe traffic flow. People end up making eye contact and negotiating their movements, rather than insisting on right of way. Other considerations include:

» Developing a system for using directional indicators and detectable warning surfaces simply,

effectively, and consistently to help guide people with visual impairments to specific places and through shared spaces;

» Ensuring businesses maintain ingress and egress; and » Working with the City of Memphis to develop procedures for closing Monroe Avenue Extended off from vehicles for special events.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

EXISTING + PROPOSED

Source: Google Street View

Monroe Avenue Facing East

91

TYPICAL CROSS SECTION Marshall Avenue Facing North

7’ SIDEWALK

6’ SEPARATED BIKE LANE

3’

8’

11’

11’

8’

3’

6’

7’

BUFFER

ON-STREET PARKING

TRAVEL LANE

TRAVEL LANE

ON-STREET PARKING

BUFFER

SEPARATED BIKE LANE

SIDEWALK

70’ Approximate Width

MARSHALL AVENUE Facing North

ESTIMATED COST ITEM

UNIT

COST LOW

HIGH

Thermoplastic Striping

LF

$17,700

Thermoplastic Markings

LS

$267,900

Paint - Simple

SF

$35,600

Paint - Artistic

SF

$189,600

Delineators (if applicable)

SF

$6,960

$23,200

Subtotal

$517,760

$534,000

Contingency - 30%

$155,328

$160,200

$673,100

$694,200

Total

NOTE: the cost estimate for the Edge includes the full shared street concept along Monroe Avenue Ext. MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

This page intentionally left blank.

93

6

districtwide projects

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Cohesive design elements will strengthen District identity and establish a true sense of arrival.

Source: Toole Design Group

95

PURPOSE

As stakeholders noted, the District is large and diverse, which can make it difficult for people to identify when and where they are within the District. Consistent application of cohesive design elements will make the District more legible. Gateway and parking areas locations were determined during initial identification of potential priority areas. The presence of a gateway also factored into the prioritization of priority areas as roadway design at gateways will set the tone for mobility expectations throughout the District.

GATEWAYS

A series of visually coordinated signs and landmarks at strategic locations is essential for establishing the District as a unique space within Memphis and for encouraging people to explore the entire District.

Monumental art, creative landmarks, and large signs that are highly visible from the roadway are ideal for gateways. Design of gateway elements should respond to gateway hierarchy and type (at-grade, overpass, or underpass). MMDC should work with local artists to develop a suite of options for gateways of each hierarchical level and type with designs that vary by scale, artistic flare, and level of wayfinding detail.

I- 4 0

Jeff

Uni

erso

nA ve

P op la r A ve

on A ve

Legend

» » »

Cornerstone Gateways Gateways with General District Access Gateway with Direct access to District Core

Gateway Hierarchy

» Cornerstone Gateways define the furthest extents of the Medical District » Gateways with General District Access define entry into the Medical District from the adjacent neighborhoods and districts

» Gateway with Direct access to District Core define efficient pathways to the core from major corridors MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

At-Grade Gateways

Overpasses

As lower vehicle speeds and higher pedestrian volumes are more likely in these locations, options range from highly artistic installations to more detailed signage.

Gateways located at or adjacent to overpasses should be easily legible at far distances and higher vehicle speeds.

Source: www.flickr.com

Underpasses Nearly all aspects of a bridge structure can incorporate art and wayfinding. This applies to pedestrian sky bridges between buildings too!

Additional Wayfinding Maps help guide nonmotorized users and could accompany gateway elements. Maps should be a staple within the District’s core.

Source: www.flickr.com Source: Toole Design Group (all images on this page unless otherwise noted)

97

PARKING AREAS

Parking lots represent a sizable portion of the land use within the District. While this is likely to change as redevelopment occurs, screening and activation of the public realm in areas adjacent to surface lots help create a more engaging public realm. This is key to encouraging people to explore the District on foot or bike. These interventions will strengthen the District’s identity and demonstrate pride in the neighborhood.

Cultivating an engaging public realm is especially vital in the District’s core where people are more likely to walk and bike. Ten parking areas were identified as being prime candidates for public realm interventions.

These parking areas also represent an opportunity for property owners to enhance their facilities and campuses. Projects led by MMDC should be implementable within the right-of-way and should respond to:

» Site constraints (including likelihood of redevelopment); » Level of collaboration from the parking area property owner; and » Proximity to streetscape concept project.

I- 4 0

Jeff

Uni

erso

nA ve

P op la r A ve

on A ve

Intervention Strategies

» Creative Use of Fences and Walls: with the goal of obscuring the parking area without negatively

impacting safety and sightlines, it may be possible to retrofit or artistically encase an existing fence or wall. Close coordination with property owners is crucial.

» Attractive Sidewalk Features: activating the sidewalk through art and placemaking can help minimize the visual impact of surface lots by emphasizing the public realm and encouraging passersby to recognize artistic motifs unique to the Medical District.

MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK

Creative Uses of Fences and Walls Decorative fences and walls, such as those shown below, can be permanent or temporary installations. If well executed, these art pieces are often attractions in and of themselves. Murals and modular fence designs also provide public engagement opportunities.

Source: www.flickr.com

Source: www.flickr.com

Source: www.flickr.com

Attractive Sidewalk Features Utility boxes are ubiquitous and offer space for small murals.

Parklets visually enhance the public realm and, when in use, people watching. Gabions (rocks in cages) can take various shapes from benches to art to planters, as shown in the image on the far right.

Source: www.flickr.com

Source: Toole Design Group (all images on this page unless otherwise noted)

99

MEMPHIS MEDICAL DISTRICT Streetscape LOOKBOOK MEMPHIS MEDICAL DISTRICT COLLABORATIVE STREETSCAPE LOOKBOOK