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SEEN AND HEARD
Deep RiverRock scores a ‘Nice One!’ for forward-thinking sustainability Deep RiverRock has been making waves with its new-look 100% recycled bottle. The brand first launched its fully recycled 100% RPET across the total portfolio back in 2019. This September, the brand will launch a new campaign to further reinforce its sustainability credentials, in a unique Deep RiverRock way, with lots of personality! The new brand campaign will show how choosing the Deep RiverRock 100% recycled bottle is a ‘Nice One!’ Deep RiverRock will use a new brand character to remind us all of the positives in everyday life situations. To deliver the Deep RiverRock brand message, the new ‘Nice One’ campaign will go live from 6 September onwards, led by a heavyweight TV campaign on RTE, Channel 4, Virgin Media and Sky, together with a number of video on demand platforms. The campaign is further supported with new packaging, digital, out of home, experiential, social, PR and shopper activity. Along with the new brand platform coming, Deep RiverRock 500ml Flavoured Water range has had a fantastic summer, with the launch of three new Immunity Defence SKUs, Deep RiverRock Flavours have seen both ROS and share growth across the island.
The Deep RiverRock ‘Nice One’ campaign further reinforces the brand’s sustainability credentials
Boost for Waterford as Musgrave MarketPlace opens new Food Emporium Musgrave MarketPlace officially unveiled a new Food Emporium at Musgrave MarketPlace, Waterford, Kilbarry Road Junction on 24 August, following a €1 million upgrade. The transformation of the Waterford branch into a state-of-the-art Food Emporium forms part of a €13.6m total investment in the Musgrave MarketPlace Food Emporium concept to date, as it continues to modernise wholesale on the island of Ireland. This branch unveiling in Waterford follows branch upgrades in Cork, Limerick, Galway, Dublin’s Ballymun and Robinhood, Duncrue in Belfast and Derry. The upgrade of the Waterford Food Emporium features a range of new and innovative updates to assist foodservice and retail customers access the information and products they need. These include: • A designated meat cutting service alongside expanded areas for fruit and vegetables, chilled and frozen foods. • A state-of-the-art food demo area to showcase the Musgrave MarketPlace offerings for customers.
Available in White and Seeded variants, the Heat & Eat Baguettes come in a threepack format
Panelto Foods’ new Heat & Eat Baguettes are suitable for freezing, giving consumers even more convenience
ShelfLife September 2021 | www.shelflife.ie
• The branch is open for trade seven days a week to support customers. Opening the branch’s new Food Emporium were long-standing customer Mary Walsh, managing director of Musgrave MarketPlace, Michael McCormack, head of Musgrave MarketPlace operations, Martin Slattery and general manager of Musgrave MarketPlace Waterford, Patricia Hattersley. Michael McCormack, managing director, Musgrave Wholesale Partners said the opening is “hugely exciting for the local community in Waterford and beyond”. “We have invested €13.6m to date in our branches to create Food Emporiums within Musgrave MarketPlace which not only offer a first-class customer experience but also redefine the traditional cash-and-carry business,” McCormack said. The reimagined Musgrave MarketPlace Waterford, located in Musgrave Business Park, has been designed with the customers at the forefront, serving local hotels, bars, restaurants, retailers and SMEs in the Waterford region. As well as adding hundreds of new products to its current range of
Martin Slattery, head of MarketPlace operations; Patricia Hattersley, branch general manager, Musgrave MarketPlace; Mary Walsh, longstanding customer of Musgrave MarketPlace and Michael McCormack, MD, Musgrave MarketPlace
over 9,000 products, the branch now has expanded chilled, frozen and fresh produce aisles. In line with Musgrave MarketPlace’s sustainability strategy, the new Food Emporium is designed to save energy and reduce carbon emissions. With the introduction of low power eco refrigeration and LED lighting, the Waterford branch is supplied with 100% renewable electricity.
Panelto Foods launches Heat & Eat Baguettes Panelto Foods is launching a new range of in-store bakery baguettes this month. Heat & Eat Baguettes are half baked and offer consumers the opportunity to finish them at home in the oven to produce a delicious crusty baguette. Working from home 2-3 days a week is set to be a reality for many people, who will look for lunchtime inspiration from the comfort of their own home. Heat & Eat Baguettes are suitable for freezing, so consumers can have the highest quality, freshest bakery bread at home any time. Available in two variants: White and Seeded, the baguettes come in a three-pack format. Oven bake for 6-8 minutes, or 10 minutes from frozen, then fill with your sandwich option of choice. Whether it is a simple ham and cheese baguette, or something hot, like a BLT or steak sandwich, Heat & Eat has all needs covered! Launching exclusively with Tesco Ireland, Heat & Eat Baguettes will be available in over 100 Tesco stores nationwide. The clean and contemporary packaging helps the product to stand out, and it will be supported by an integrated marketing campaign. Panelto Foods is an Irish bakery that produces a range of high-quality frozen par-baked breads for major retailers’ in-store bakeries across Ireland and the UK. With a state-of-the-art facility in Longford, Panelto Foods produces delicious breads that can be delivered fresh to the consumer every day. For more information, visit www.paneltofoods.ie.
