8 minute read
Seen and heard
Deep RiverRock scores a ‘Nice One!’ for forward-thinking sustainability
Deep RiverRock has been making waves with its new-look 100% recycled bottle. The brand first launched its fully recycled 100% RPET across the total portfolio back in 2019.
This September, the brand will launch a new campaign to further reinforce its sustainability credentials, in a unique Deep RiverRock way, with lots of personality!
The new brand campaign will show how choosing the Deep RiverRock 100% recycled bottle is a ‘Nice One!’ Deep RiverRock will use a new brand character to remind us all of the positives in everyday life situations.
To deliver the Deep RiverRock brand message, the new ‘Nice One’ campaign will go live from 6 September onwards, led by a heavyweight TV campaign on RTE, Channel 4, Virgin Media and Sky, together with a number of video on demand platforms. The campaign is further supported with new packaging, digital, out of home, experiential, social, PR and shopper activity.
Along with the new brand platform coming, Deep RiverRock 500ml Flavoured Water range has had a fantastic summer, with the launch of three new Immunity Defence SKUs, Deep RiverRock Flavours have seen both ROS and share growth across the island.
The Deep RiverRock ‘Nice One’ campaign further reinforces the brand’s sustainability credentials
Boost for Waterford as Musgrave MarketPlace opens new Food Emporium
Musgrave MarketPlace officially unveiled a new Food Emporium at Musgrave MarketPlace, Waterford, Kilbarry Road Junction on 24 August, following a €1 million upgrade.
The transformation of the Waterford branch into a state-of-the-art Food Emporium forms part of a €13.6m total investment in the Musgrave MarketPlace Food Emporium concept to date, as it continues to modernise wholesale on the island of Ireland.
This branch unveiling in Waterford follows branch upgrades in Cork, Limerick, Galway, Dublin’s Ballymun and Robinhood, Duncrue in Belfast and Derry.
The upgrade of the Waterford Food Emporium features a range of new and innovative updates to assist foodservice and retail customers access the information and products they need. These include: • A designated meat cutting service alongside expanded areas for fruit and vegetables, chilled and frozen foods. • A state-of-the-art food demo area to showcase the Musgrave MarketPlace offerings for customers. • The branch is open for trade seven days a week to support customers.
Opening the branch’s new Food Emporium were long-standing customer Mary Walsh, managing director of Musgrave MarketPlace, Michael McCormack, head of Musgrave MarketPlace operations, Martin Slattery and general manager of Musgrave MarketPlace Waterford, Patricia Hattersley.
Michael McCormack, managing director, Musgrave Wholesale Partners said the opening is “hugely exciting for the local community in Waterford and beyond”.
“We have invested €13.6m to date in our branches to create Food Emporiums within Musgrave MarketPlace which not only offer a first-class customer experience but also redefine the traditional cash-and-carry business,” McCormack said.
The reimagined Musgrave MarketPlace Waterford, located in Musgrave Business Park, has been designed with the customers at the forefront, serving local hotels, bars, restaurants, retailers and SMEs in the Waterford region. As well as adding hundreds of new products to its current range of over 9,000 products, the branch now has expanded chilled, frozen and fresh produce aisles.
In line with Musgrave MarketPlace’s sustainability strategy, the new Food Emporium is designed to save energy and reduce carbon emissions. With the introduction of low power eco refrigeration and LED lighting, the Waterford branch is supplied with 100% renewable electricity.
Martin Slattery, head of MarketPlace operations; Patricia Hattersley, branch general manager, Musgrave MarketPlace; Mary Walsh, longstanding customer of Musgrave MarketPlace and Michael McCormack, MD, Musgrave MarketPlace
Available in White and Seeded variants, the Heat & Eat Baguettes come in a threepack format
Panelto Foods’ new Heat & Eat Baguettes are suitable for freezing, giving consumers even more convenience
Panelto Foods launches Heat & Eat Baguettes
Panelto Foods is launching a new range of in-store bakery baguettes this month. Heat & Eat Baguettes are half baked and offer consumers the opportunity to finish them at home in the oven to produce a delicious crusty baguette. Working from home 2-3 days a week is set to be a reality for many people, who will look for lunchtime inspiration from the comfort of their own home. Heat & Eat Baguettes are suitable for freezing, so consumers can have the highest quality, freshest bakery bread at home any time.
Available in two variants: White and Seeded, the baguettes come in a three-pack format. Oven bake for 6-8 minutes, or 10 minutes from frozen, then fill with your sandwich option of choice. Whether it is a simple ham and cheese baguette, or something hot, like a BLT or steak sandwich, Heat & Eat has all needs covered!
Launching exclusively with Tesco Ireland, Heat & Eat Baguettes will be available in over 100 Tesco stores nationwide. The clean and contemporary packaging helps the product to stand out, and it will be supported by an integrated marketing campaign.
Panelto Foods is an Irish bakery that produces a range of high-quality frozen par-baked breads for major retailers’ in-store bakeries across Ireland and the UK. With a state-of-the-art facility in Longford, Panelto Foods produces delicious breads that can be delivered fresh to the consumer every day.
For more information, visit www.paneltofoods.ie.
Journalist and broadcaster, Miriam O’Callaghan, is calling on people across the country to support this important initiative
Together for Hospice, which represents 26 hospice and specialist palliative home care services throughout the country, recently announced the launch of the 2021 Bewley’s Big Coffee Morning Social for Hospice. The campaign was launched by journalist and broadcaster, Miriam O’Callaghan, who is calling on people across the country to support this important initiative by hosting a socially distanced or virtual coffee morning social on Thursday, 23 September.
In 2020, the fundraising event raised over €1 million for local hospices and specialist palliative homecare services nationwide and contributed to a significant fundraising milestone for the event which has raised over €40 million since its inception in 1992.
Launching the campaign, Miriam O’Callaghan commented: “By getting together with family, friends, and colleagues for a coffee morning social we can support the vital work hospice and specialist palliative care services do for families and communities every day. This year we really want to see people get creative with their events and coffee creations and take time together with loved ones to help make this the best year yet.”
To register to host a coffee morning on Thursday, 23 September, or on a date that suits you, go to www.hospicecoffeemorning.ie or call 1890 998 995. Hosts are provided with a coffee morning pack containing Bewley’s coffee, posters, and invitations free of charge. No matter what type of event you host – please always remember to adhere to the current HSE and government Covid-19 guidelines.
Your business waste –easily sorted! Tap on the move!
A new initiative designed to take the uncertainty out of waste segregation for businesses has been launched by MyWaste, Ireland’s official guide to waste. This government-funded initiative provides a free, extensive, suite of signage and training materials to help workforces make accurate recycling decisions.
This will assist Irish businesses to achieve greater circular economy performance through increased recycling and composting rates. A waste characterisation study by the Environmental Protection Agency (EPA)* shows that 70% of recyclables and materials suitable for composting, are currently lost through the general waste stream. Targeted materials (those suitable for recycling) accounted for only 60% of the materials in the mixed dry recycling bins, with food waste among the contaminants.
The study found that by improving waste segregation practices, businesses could divert up to 350,000 tonnes of waste from the general waste stream annually.
Speaking on behalf of the Regional Waste Management Planning Offices, Kevin Swift of the Connacht Ulster Region Waste Office said: “This initiative will empower small and medium size businesses, particularly those in the retail, hospitality, manufacturing and corporate sectors, to further improve how their waste is managed. With clear language and visuals, the materials will make it easy for staff to quickly understand what waste goes in what bin. This should help significantly increase the amount of recyclables and food waste diverted from the general bin and correctly placed in the recycling and food waste bins.”
The toolkit is free to download or order from www.mywaste.ie/business/.
*(Source: Non-Household Waste Characterisation Campaign, EPA 2018)
The team at Tap Creations outside their new offices in Lesson Park, Ranelagh
There’s some exciting news happening at brand and environment design agency Tap Creations. Although an extremely challenging year for all businesses and many agencies to boot, this agency has successfully repositioned itself and is expanding. The company has just relocated to offices in Leeson Park, Ranelagh.
Niamh Higgins, managing director says: “We are excited and energised by the move, finding the right location that befits an evolving design studio has been a long time coming for us. This along with adding to our capability is all part of an investment plan to support our growth ambition.”
Recognised in the retail design space, in particular for its work with SuperValu, other clients on its roster include Maxol, Chadwicks Group, Laya, and Aryzta. All about crafting purposeful connections, Tap Creations has always had a strong focus on building human connection in physical spaces.
“Identifying retail innovations combined with a co-creation approach means we design solutions that are bespoke to our clients – their environment, their customer and employee needs,” Higgins adds. “This ensures retailers and brands are making the right investments to deliver retail experiences on a world-class level that can help futureproof their business.” Experiential retail, destination spaces, novel brand partnerships, purpose and sustainable principles in the physical form are all on the agenda.
To find out more on retail innovations and trends and how Tap Creations can help, contact hello@tapcreations.ie. ■
