Household

Cleaning up!

D u r i n g t h e C o v i d - 1 9 p a n d e m i c , h o u s e h o l d h y g i e n e h a s b e c o m e m o r e i m p o r t a n t t h a n e v e r t o h e l p s a f e g u a r d a g a i n s t t h e s p r e a d o f t h e v i r u s . A l o n g s i d e t h i s , t h e w o r k - f r o m - h o m e r e v o l u t i o n h a s m e a n t t h a t t h e h o u s e o r a p a r t m e n t i s n o l o n g e r j u s t a h o m e , b u t a w o r k p l a c e , g y m a n d s t u d y s p o t t o o , w i t h t h e r e s u l t t h a t c o n s t a n t h o u s e h o l d u p k e e p h a s b e c o m e e s s e n t i a l f o r y o u r s h o p p e r s , w r i t e s G i l l i a n H a m i l l

As a recently published report by Mintel entitled ‘Global Household Trends 2021’ states: “Cleaning products have been extremely important during the pandemic because they are now part of consumers’ safety strategy. People want assurance that they are killing the virus and preventing its spread, and they especially want to know that they’re using the right products at the right time and in the right way to reduce their risk of getting sick.”

As such, household cleaning products and homecare brands have an opportunity to deliver greater peace of mind for consumers, which will reinforce their status as trusted, reliable brands and create repeat purchases. In fact, Nielsen reported in March of last year, that within the Irish market, sales of disinfectant sprays and wipes were up 24% on the same period last year, whilst sales of soap and antiseptics were up 6% on the previous month. “A certified ability to kill Covid-19 brings one layer of assurance,” Mintel’s global report continues. “Apps that track how the virus is spreading in the community and tell consumers where cleaning products are in stock are supplementary tools that will build loyalty and trust. As consumers embrace mental wellness during quarantine, there is an opportunity for specialised products that support their quest. Cleaners for exercise or craft rooms will grow category margins.”

Safe and serene

Mintel also pinpoints a number of trends that are becoming increasingly pertinent within the homecare sector. “The pandemic has forced people to withdraw from society,” the analyst states. “We now work, study, exercise, and play at home, and that has added a layer of stress that has brought many people to a breaking point. The ‘Safe Home, Serene Home’ trend explores how household brands can preserve consumers’ mental and physical wellbeing with products, routines, and philanthropy.”

Under the ‘Wellbeing’ trend meanwhile, Mintel writes that “homecare brands can be critical allies in helping consumers preserve their mental and physical wellbeing with products, routines, and philanthropy”.

Mintel’s ‘Rights’ trend driver also “underlines the need for consumers to feel respected, protected, and supported. Homecare brands will have a new responsibility to educate and nurture people and assist in narrowing the divides that exist in society”.

Task-specific cleaners

We can also expect to see task-specific cleaners become more prominent within the market according to Mintel. “As the pandemic raged on, we engaged in at-home activities that support our mental and physical wellbeing,” the report states. “These activities, whether cooking, crafting, or exercising, have become critical for a population that is squeezing every bit of potential from their homes for the sake of their health. While recent years have seen an increase in consumer preference for all-purpose cleaners, the lockdown lifestyle presents a unique opportunity for brands to develop more emotional marketing around healthful activities and the specialised cleaners that they require. For example, 64% of US adults exercise at home, and this suggests growth potential for exercise-specific cleaners. When we consider this together with the fact that more people have raised both self-care and homecare to an art form during the pandemic, we can foresee the pendulum swinging back to task-specific cleaners.”

Household cleaning brands also have an opportunity to increasingly link themselves with health and wellness apps and organisations; encompassing a holistic approach to wellbeing. “Apps that track and report on our sleep, diet and exercise are becoming more prevalent,” Mintel writes. “As cleaning becomes a component of the wellness lifestyle, data-driven tools that track chores and monitor germs and even caloric expenditure during homecare will help create a routine around this work and solidify its status as a wellness activity. For household care brands, this suggests a host of partnership opportunities that will forge stronger links between homecare and wellness. Beyond cleaning-specific apps like Tody, building cleaning components into exercise apps like Fitbit or mental meditation apps like Calm takes cleaning brands further into this new frontier. Even music-streaming tools like Spotify have teamed up with cleaning brands for ‘cleaning playlists’ that help transform a chore into a wellness routine. This points to growth potential during the pandemic and beyond.”

The full Mintel report can be downloaded at

www.mintel.com/global-household-trends.

Circular economy solutions

Irish manufacturer, VivaGreen, is offering circular economy solutions for retailers with its Tru Eco range of eco-friendly household cleaning and laundry products made in Ireland.

The Tru Eco range of products is made from plant-based and biodegradable ingredients and each bottle is made from 100% recycled plastic, creating a circular economy product that is reusable, recyclable, and refillable. The range includes an All-Purpose Cleaner, Washing-Up Liquid, Non-Bio Laundry Detergent, and Fabric Conditioner.

Tru Eco also offers a refill solution, which

Now Supplying Circular Economy Solutions into FMCG

The Tru Eco range includes an All-Purpose Cleaner, Washing-Up Liquid, Non-Bio Laundry Detergent, and Fabric Conditioner

closes the loop on plastic waste. By refilling, people can reduce their environmental footprint, minimise plastic waste as well as lowering carbon emissions.

The bespoke Irish-made Tru Eco refill stations hold 20L drums of all four Tru Eco products. VivaGreen collects, refills, and returns the drums to the store to start the loop again – a truly circular economy product.

Tru Eco refill stations are being rolled out in SuperValu stores nationwide, where shoppers can bring their empty bottles to refill in-store at a cheaper cost.

According to Jim O’Keeffe, SuperValu Bantry store owner, the team is thrilled to offer a refill solution. “Sustainability is at the forefront of our business strategy,” he says. “We see more and more of our customers seeking greener solutions while shopping so we are thrilled to offer our customers a simple refill solution for their household cleaning products that will help them protect the environment and save them money too. We aim to reduce plastic waste and to offer convenient green options for our customers.”

Bantry is the first SuperValu store in Cork to offer customers a Tru Eco refill station. The product range is available in SuperValu stores nationwide and Dunnes Stores Cornelscourt, Dublin and Jetland Shopping Centre, Limerick.

“We are delighted and proud that our Tru Eco range and refill stations are available to SuperValu shoppers,” says Russell Walsh, joint managing director, VivaGreen. “We see our refill solution like the plastic bag levy – you buy our Tru Eco product once and then you return to refill your empty bottle in-store at a cheaper cost. This not only saves consumers money, but it reduces plastic waste in our communities and supports small Irish businesses.”

For more information and its full range of eco products and bespoke Tru Eco refill stations, visit vivagreen.ie or call David Kelly 01 9059909.

Tru Eco offers a refill solution, which closes the loop on plastic waste

“We are on a mission to be a leader in the development of circular economy products and to support local business,” Walsh adds. “We are committed to working with retailers and communities to make green living more accessible for people.”

VivaGreen’s Tru Eco range and refill stations are also available in eco-stores nationwide and Joyce’s supermarket, Galway.

Leading sterilising expert

The number one expert in sterilising, Milton has been trusted for over 70 years by hospitals and families around the globe. Milton’s hygiene range of products, which contain 100% plant-based active ingredient, have been tested on and are effective against coronavirus.

For home cleaning, Milton is a must-have on all store shelves. The well-known Sterilising Fluid or Tablets can be used daily to disinfect floors, all kitchen surfaces and bathrooms. The Sterilising Fluid is highly versatile and can be used in so many ways, such as to disinfect kitchen sponges and destain and brighten clothes.

Milton Antibacterial Surface spray is also an essential household product. It’s totally plantbased and, unlike the majority of household sprays, it kills bacteria and viruses including coronavirus in five minutes. It is ideal to clean and disinfect kitchen surfaces, fridges, cupboards, sinks, high chairs, bathrooms and in particular toilets.

For door handles, mirrors, small items like the house keys, mobile phones, the inside of cars or shopping trolleys, the Milton Antibacterial Surface Wipes are convenient and effective. Their formula contains a 100% plant-based alcohol derived from beetroot and just water, so there is no need to rinse. As well as being effective on viruses from 30 seconds, they are also eco-friendly as their fabric is biodegradable.

With trusted Milton products, there’s no need for consumers to choose between efficacy and safety, Milton is reliable in all areas and highly regarded by customers*.

*(Use biocides safely. Always read the label and product information before use. Tested on bovine coronavirus according to EN14476+A2:2019).

VivaGreen is on “a mission to be a leader in the development of circular economy products and to support local business,” says joint managing director Russell Walsh

Brands need to provide ‘more tangible, positive evidence’ of their green credentials: Mintel

A further report by Mintel entitled ‘2030 Global Household Care’, shares some interesting insights about the sustainability of household brands. “Homecare brands have traditionally focused on the environment to demonstrate sustainability,” Mintel states. “Packaging that reuses existing materials, or prevents the creation of new ones, will continue to be a main area of focus, alongside ingredient sourcing that has no detrimental effect. Finally, social justice and human rights will become bigger issues. Homecare brands will be expected to make a difference in the lives of people, as well as the environment.”

Start-up and homegrown brands which have focused on the environment from the beginning have built up consumers’ trust in this regard.

“Transparent and tangible claims,” will prove vital, Mintel adds. “Consumers are becoming savvier to marketing tactics and the idea of ‘greenwashing’ is leading to a backlash against some generic terms like ‘eco-friendly’, ‘green’, and ‘clean’,” the analyst states. “Brands will need to provide more tangible, positive evidence of how their products and services make a difference in the world.” ■

Read all about it!

Research has shown that people’s appreciation and value of journalism has increased significantly since the onset of Covid-19 as the public looked to reputable sources to keep informed. A study by Behaviours & Attitudes shows that newspaper purchasers spend an average of €14 per trip, demonstrating the importance of giving the leading titles a prominent position in-store

Despite being able to consume news 24 hours a day, the tangible experience of sitting down with a newspaper cannot be replaced. While there have been challenges that have struck the newspaper sector in recent years, Ireland’s newspapers are in good stead thanks to innovation, modernisation and continuing high standards. Newspapers remain a vital source of reliable information; a source we’ve all greatly relied upon. Digital media may have transformed the way we consume news, but the leading titles on the newsstands are still a major part of the fabric of daily life in Ireland.

One of unlikely outcomes of the pandemic is a move away from the relentless screen usage for leisure time due to screens dominating other parts of our lives like work and home schooling. Our overreliance on technology has made some people crave the need to ‘unplug’ in order to relax. The challenge is to keep print and digital products in tandem with one another so that they are both equally relevant to the reader and one is not cancelling out the other. In addition, many of the brands have been making significant investments in their print products. Glossy magazines and special supplements on music, sport, gardening and historic events in weekend papers are bringing more readers and younger readers to the titles.

On the digital side, newspapers have raised subscription prices but are still struggling to get a fair share of the advertising market from their online products. Vincent Crowley, former chairman of newspaper representative body NewsBrands Ireland told an Oireachtas Committee on Media last year that the paradox of the Covid-19 pandemic is that publishers are now reaching more readers than ever, but this is not being translated into advertising. Publishers are looking for a reduction in VAT of 5% on newspapers and digital products, which would reduce the VAT to 0% as is the case in Britain. They are also asking the government to tackle the dominance of tech platforms in the digital advertising space. “Digital advertising is being hoovered up by the likes of Google and Facebook, who took €425m in digital advertising from this market last year, compared with €26m for national news publishers,” said Crowley.

According to DMG Media, the good news is that the year-on-year decline of the newspaper market is slowing down and revenues for last year were down only 1.5% against the previous year. This is partly due to an increase in the cover price and a campaign to incentivise retailers to get behind the brands by displaying posters in store and increasing the number of facings. Collaboration between the newspaper industry and retailers is key to helping to maintain and grow the sector. A study by Behaviours & Attitudes shows that newspaper purchasers spend an average of €14 per trip, including the price of their newspaper, which generates an estimated €1.9 billion in direct and indirect sales to the retail sector showing the continued relevance of the newspaper category to retailers’ bottom line.

David Vaz, circulation manager, DMG Media

DMG Media

D a v i d V a z, c i r c u l a t i o n m a n a g e r , D M G M e d i a, o u t l i n e s h o w t h e I r i s hD a i l yM a i l, T h e I r i s h M a i lo n S u n d a y, t h e i n e w s p a p e r a n d t h e g r o u p ’ s d i g i t a l p o r t f o l i o , a r e c u r r e n t l y p e r f o r m i n g

Q: What are the latest circulation and readership figures for your titles, and how do these compare to last year’s figures?

A: The newspaper market has not recovered the losses due to Covid-19 with decreases across the board and DMG Media titles were no different, which were down in line with both the daily and Sunday market. The weekday edition of the Irish Daily Mail has shown signs that the year-on-year decline is slowing down and is performing well against the market. Saturday and Sunday have recorded better performances and this is testament that the weekend market has remained buoyant throughout the pandemic.

DMG Media revenues from newspaper sales for the last 12 months were only down by 1.5% against the previous year, with nearly €21.5m going through retailers’ tills; this because of cover price increases on the Irish Daily Mail in February 2021.

The i newspaper was launched into the Republic of Ireland last year in June, a paper also owned by DMG Media. It publishes Monday to Saturday and has a fresh and exciting look at UK and world news, business, opinion, lifestyle, culture and sport. We have some very exciting plans to increase the sales of the i newspaper into the future.

Q: What is the profile of your newspapers’ readership demographic?

A: The Irish Daily Mail and The Irish Mail on Sunday have slightly different gender profiles (male/female - 54%/46% daily and 51%/49% Sunday) with both publications having a stronghold in the important ABC1 group, (ABC1 profile - 50% daily and 49% Sunday). Both are over indexing against population, which is 43%.

Q: Innovation in publishing is key for newspapers – what developments have you introduced in the past year to drive your group forwards and stand out from rivals?

A: It is important to recognise the part that retailers play in ensuring that our titles are available and on sale and we have continued to interact with the trade. During the summer, we launched our Sunday display initiative. The incentive for retailers who displayed our posters and increased the number of facings for The Irish Mail on Sunday was to win a share of €10,000 with five retailers winning €200 each and every Sunday for 10 weeks. The response from the trade has been fantastic and some of the displays offered were very encouraging. We will continue to maintain a good working relationship with the trade to improve sales.

Q: How does your online publishing complement your printed editions?

A: Along with our two national newspapers, The Irish Daily Mail and The Irish Mail on Sunday, we are Ireland’s largest digital publisher. Our portfolio includes Extra.ie, Evoke, RollerCoaster.ie, OneFabDay.com, GeekIreland. com and MailOnline, which together reach over 3.6 million Irish adults every month.

DMG Media Ireland has become the first member of IAB Ireland to achieve the IAB Gold Standard certification for its stable of digital brands. Through our print and digital publications, we play an active and positive role in not just the media, but in Irish society as a whole.

Q: How can the challenges facing the newspaper industry, including a greater reliance on online content among consumers, be overcome?

A: DMG Media has a proud record when it comes to investing in our products with both the Irish Daily Mail and The Irish Mail on Sunday bringing the big stories to our readers. It is important that newspapers maintain high standards and keep the trust of the public. Some of the stories, which we have broken this year, have challenged different sectors including those in government and health. The message to our readers has remained consistent throughout the pandemic and supportive of the challenge to beat the virus. Newspapers still have a future and DMG Media leads the way with our fantastic offering of news, health and sport to seize the day…. every day!

Colm O’Reilly, chairman of NewsBrands Ireland

NewsBrands Ireland

C o l m O ’ R e i l l y i s t h e c h a i r m a n o f N e w s B r a n d s I r e l a n d , t h e r e p r e s e n t a t i v e b o d y f o r I r e l a n d ’ s n a t i o n a l p r i n t a n d d i g i t a l n e w s p a p e r s . H e i s C E O o f t h e B u s i n e s s P o s t a n d h a s o v e r 2 5 y e a r s ’ m a n a g e m e n t e x p e r i e n c e i n t h e m e d i a , i n v e s t m e n t m a n a g e m e n t , d r i n k s , a n d h o s p i t a l i t y i n d u s t r i e s a c r o s s I r e l a n d , U K a n d U S

Q: How has Covid-19 affected the newspaper industry? With many unreliable news sources available across social media, are readers increasingly turning to newspapers as a credible news source?

A: Research has shown that people’s appreciation and value of journalism has increased significantly since the onset of Covid-19. Against a backdrop of fake news and misinformation, I think the high quality content that Irish newspapers have produced has re-invigorated the public’s appetite for fact checked, responsible news and that is a huge positive for our industry. All across the world, news publishers have seen massive growth in engagement with readers, and our members have seen an uplift in sales and traffic across all platforms.

Q: What are the key trends currently shaping print media and how are newspapers innovating with new developments to meet their audience’s needs?

A: The key trend shaping print media continues to be a commitment to a quality product – trustworthy, must-read journalism and a quality print product which consumers will want to purchase.

Over the past few years, many of our members have continued to make significant investment, not just in digital but in their print products as well. Glossy, high-quality weekend supplements and magazines, special supplements covering major sports, news, and historic events, and high quality journalism >>

>> all give readers a reason to pick up a paper. There has been a noticeable move away from the relentless screen usage which has come into play in the past year, and people are switching from screen-based media to embracing more engaging alternatives like reading newspapers and magazines.

Q: Is Ireland continuing to invest in print media, long-term investigations and training young up-and-coming investigative journalists?

A: Investing in quality, impactful journalism is at the core of what newspapers do. The results of which can be seen in the countless examples of agenda setting newspaper journalism in recent years. The Sunday Times investigation into corporate governance in the FAI, The Irish Mail on Sunday’s Beacon Hospital scoop, and the Irish Examiner’s GolfGate revelations are just three recent cases of painstakingly researched stories which dominated the news agenda when they broke. Our members continue to be one of the most significant employers in Irish media, training and recruiting new talent, and funding time consuming and complex investigative journalism projects that are essential to democracy.

Q: In your role as chairman of NewsBrands Ireland, what is your strategy to increase newspaper readership, particularly among younger people, and how will you work with retailers to achieve these goals?

A: Continuous innovation is core to the future of news publishing, both print and digital. Our member publishers recognise that industry collaboration is vital to meet the challenges facing the industry and, that by working together, we can secure a sustainable future for quality journalism. One way we work together is by running our annual Press Pass secondary schools journalism programme which has been running since 2012. It aims to foster a love and appreciation of newspapers and good journalism from a young age by supplying students with newspapers and teaching them the basics of creating their own journalism. Over 100,000 students have taken part to date and it has a loyal and growing number of schools taking part. The programme is coming up for sponsorship this year and we have exciting plans to develop the initiative.

Q: How important is your relationship with retailers?

A: The combined weekly sale of NewsBrands’ members print titles is 2.2m copies making it a core component of the business and current revenue model. Although our news publishers are innovating and investing hugely in their digital product, retail remains our core route to market and research proves that newspapers remain a highly profitable retail product category. A study by Behaviours & Attitudes shows that newspaper purchasers spend an average of €14 per trip, including the price of their newspaper, which generates an estimated €1.9 billion in direct and indirect sales to the retail sector. Compare these figures with another category such as bottled water which is worth €178 million and it shows the continued relevance of the newspaper category. Collaboration between our industry and retailers is key to helping to maintain and grow the category.

Q: How important are the NewsBrands Ireland Journalism Awards in terms of recognising and rewarding excellence and generating pride within Ireland’s newspaper industry?

A: Our annual awards, which are sponsored by the National Lottery, are one of the most anticipated events in the Irish media calendar. It’s a celebration of our industry and a recognition of the work of our journalists. The latest government announcement regarding a relaxing of restrictions is giving us hope that we can have an in-person awards ceremony this year which is something everyone is looking forward to, following the tumultuous events of the past 18 months.

€1.9bn

Newspapers still stack up for Ireland’s retailers

The Irish newspaper business has changed but there is one thing that hasn’t and that’s Irish people’s love for their national and local newspapers.

Irish newspapers are collectively worth €270m* in sales to Irish retailers each year. But the commitment of people to their favourite paper means that they spend an average of €14** each time they go to shop for it….many times each week! So the true value of direct and indirect sales generated by Irish newspapers is €1.9bn per annum**.

Newspapers drive prot. And that’s a fact that really stacks up.

Colm O’Reilly, CEO of the Business Post

The Business Post Media Group

C o l m O ’ R e i l l y, C E O o f t h e B u s i n e s s P o s t, o u t l i n e s t h e l a t e s t d e v e l o p m e n t s t a k i n g p l a c e a c r o s s t h e g r o u p

Q: What are the latest circulation and readership figures for your titles, and how do these compare to last year’s figures?

A: The current combined print and digital circulation for the Business Post is 30,380, up 2.4% on the same period last year. Over the last 18 months, since Covid emerged, we have seen the public return to high quality fact based Irish journalism. Readership of the Business Post across all our platforms recorded strong double-digit growth during this period. We were particularly pleased to see newspaper volume sales in ROI perform very strongly and the newsagent channel recorded double digit growth as well. Content is king and we have invested significantly in our newsroom, journalism, and reader experience over the last three years. Our strong brand recognition and community affinity is strong and has been rewarded as the public rejected fake news and misinformation. That has seen our combined print and digital circulation consistently grow and remain in excess of 30,000 on a weekly basis.

Q: What is the profile of your newspapers’ readership demographic?

A: The Business Post appeals to an AB/ABC1 audience offering essential opinion, insight, and analysis for business leaders and owners across Ireland balancing expert business and political journalism of the main title with highend lifestyle content from Food & Wine, Irish Tatler and the Business Post magazine. We see this carry through to our digital audience, over 40% of whom are c-suites/business owners/ directors.

Q: How have you navigated the challenges posed by the Covid-19 crisis and what do you see as the long-term impact of the pandemic on the newspaper market? Have newspapers become more important as a trusted, credible news source?

A: Covid posed a challenge for all businesses and when the crisis first set in, we made a decision to put resources in place to ensure the level of quality journalism we were delivering did not falter so while others pulled back, we committed to delivering more content each Sunday and during the week through our digital channels. Traditional channels of content distribution continue to change at a pace never seen before which was accelerated by Covid and we at the Business Post are always striving to make sure our audience and community of loyal readers, in press and online, is best served by our investment in the product and the quality of our outputs in all arenas. By ensuring all channels operate in tandem, rather than a print or digital first mentality, we believe this is the best approach to future proof the Business Post brand against any long term, lingering effects of the crisis that has fundamentality changed a lot of basic media consumption practices in people’s day-to-day lives.

Newspapers have always been the backbone of high quality, fact checked journalism that acts as the go-to news source for every other medium and this became even more noted by the general population across the pandemic as we saw demand for trusted content soar through increased paper sales and digital subscriptions. While there will be a natural levelling off of this demand as society opens up again after 18 long months, the pandemic pushed people back towards credible and reliable news sources against a backdrop of dangerous #fakenews which has once again solidified and brought to the fore the vital role played by newspapers in our society.

Q: Innovation in publishing is key for newspapers – what developments have you introduced in the past year to drive your group forwards and stand out from rivals?

A: Following the acquisition of the Business Post by Kilkullen Kapital, 2019 was a huge year for the group that saw the company transform our flagship title in press and online, continue our acquisition process, and make strides to complete our vision in becoming The Business Post Media Group. (BPMG). The new acquisitions for BPMG included Food & Wine, Irish Tatler and Auto Ireland. In addition, BPMG’s conferences and events business also acquired the Hospitality Expo and Fitout Expo brands and invested in Digital DNA (Belfast), Speakers Bureau (Boyle) and AI firm Tribe 101 (Dublin). Food & Wine magazine was launched in October 2020 and is free with the Business Post on the first Sunday of every month and Irish Tatler was launched in November 2020 and is free with the Business Post on the second Sunday of every month. Strategically these titles were acquired to compliment the Business Post and add depth and breadth to the already existing great business and political content.

Q: Sustainability is becoming an increasingly important concern for many consumers. How has your group worked to improve your sustainability credentials?

A: The Business Post is printed on two main paper stocks and both suppliers of these stocks are heavily engaged in sustainability processes. Our actual newsprint is 100% recycled. The Business Post also provide over run papers to a company called Ecocel – they use it to produce sustainable home insulation products.

Q: What are the benefits to retailers of the trade terms in stocking your titles and how have you worked in partnership with retailers to drive sales?

A: The Business Post continues to maintain a strong margin for its retail partners in a tough trading environment. The support of retailers has been key in driving the Business Post’s strong performance and that is why it is as important as ever to ensure all newspapers are displayed prominently and properly. We look forward to continuing our work with retailers to maximise sales and explore further retail opportunities in the future.

Q: How does your online publishing complement your printed editions?

A: In November 2019 the title rebranded to the Business Post to reflect our reader/ subscriber offering across the seven days of the week rather than just being a weekend publication. The Business Post print edition is our key offering to our consumers however this is supported and complimented by daily online content that builds throughout the week. As well as the Business Post main edition, all our magazine titles are available in digital format, through the e-Reader.

Q: How can the challenges facing the newspaper industry, including a greater reliance on online content among consumers, be overcome?

A: Consumption of news and media continues to evolve and change at a rapid pace. It is the responsibility of publishers to continue to offer best in class coverage and analysis that readers cannot get anywhere else. By committing to high quality fact checked journalism, the Business Post along with other Irish titles will remain relevant in both print and online and will continue to be a muchneeded reliable source of news for society. ■