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JANUARY | FEBRUARY 2009

marketing

solutions SURVIVE & THRIVE in Today’s Economy

Plus Power of Partnerships Profile in Success: Kim Kubsch, Global Arizona 2008 STERLING AWARD WINNERS!


Working hard to keep you safe As the state’s largest provider of workers’ compensation insurance, SCF Arizona invests in Arizona’s economy and promotes workplace safety.

3030 N. 3rd Street Phoenix, AZ 85012 602.631.2000 scfaz.com


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RICK MCCARTNEY, Publisher Media Publishers Group, LLC rmccartney@mpgcompany.com

STEPHEN GAMBLE, creative director Media publishers group SERGIO Dabdoub, Photography sergio-art@cox.net

Rick Kidder, President & CEO rkidder@scottsdalechamber.com Debra Kuffner Chief Operating Officer dkuffner@scottsdalechamber.com Cindi Eberhardt Vice President ceberhardt@scottsdalechamber.com 4725 N. Scottsdale Road, Suite 210 Scottsdale, AZ 85251 Ph 480.355.2700 fax 480.355.2710 www.scottsdalechamber.com

Board of Directors Executive Committee Board Chair Karen Wittmer-Jekel

PUBLIC POLICY ADVISORY COUNCIL Mike Manson

VICE CHAIR Kurt Zitzer, Partner Meagher & Geer, PLLP Immediate Past Chair Tom Sadvary, President/COO Scottsdale Healthcare TREASURER Mark Eberle, Managing Director Henry & Horne, PLLP ECONOMIC DEVELOPMENT ADVISORY COUNCIL Eric Larson, Vice President Business Development A.R. Mays Construction

Scottsdale Partnership Melinda Gulick, VP Community Life DMB Associates AT LARGE MEMBERS Kurt Brueckner, Partner Titus, Brueckner & Berry Angela Creedon Community Development Manager Arizona Public Service Steve Helm Senior Manager / Property Manager Scottsdale Fashion Square

EMERGING ISSUES Michael Ryan, General Manager Scottsdale Republic/ The Arizona Republic

Rick Kidder, President/CEO Scottsdale Area Chamber of Commerce

MEMBERSHIP ADVISORY COUNCIL Dale Fingersh, President The Right Direction

For a complete list of members of the Scottsdale Area Chamber of Commerce Board of Directors, please visit: www.scottsdalechamber.com

PARTNER COUNCIL ADVISORY COUNCIL Don Matheson, President Don Matheson Companies

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The time has come to turn off the television and stop wallowing in the bad news stories about the economy. It is time to reassert control over our businesses and our lives. It is time to move from merely surviving to thriving.

Michelle Jacoby, Editorial Director Media publishers group mjacoby@mpgcompany.com

Mike Binder, Assistant Editor SCOTTSDALE AREA CHAMBER OF COMMERCE mbinder@scottsdalechamber.com

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Seize the Day

official publication of the scottsdale area chamber of commerce

DEBRA KUFFNER, Managing Editor SCOTTSDALE AREA CHAMBER OF COMMERCE dkuffner@scottsdalechamber.com

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Yes, our challenges are real. We may be sailing in some uncharted waters but there are charts available to help us all navigate our way to more profitable times. We could simply declare ourselves adrift and allow ourselves to label ourselves victims or we can stand strong and say, “This economy presents opportunities to learn and grow and make myself and my business stronger and better.” Let’s begin with some basic realities. Ninety-four percent of Americans are employed and earning wages at a rate not dissimilar from their past wages. The vast majority of people live with traditional mortgages in homes we can afford. Our businesses have a stable base of loyal customers on which we can build for the future. All of the rest is simply attitude. A positive attitude will produce better results. Get back to basics! Now is the time to work on your business. Reach out to your customers. Ask them what you can do to improve your service or product. Treat every encounter as a business building experience where you learn new skills, improve your customer service and embrace ways of doing your business smarter. Build your networks! Just as you must return to your perennial customers and thank them for staying with you, you must also work to bring new business in the door in the short and long terms. There is no secret to building more business. It requires you to get out there and meet people. No matter how technologically adept we may become, there is no substitute for the shaken hand, the exchanged business card, and the engaging smile. In short, there is no substitute for the person behind the product or service. People buy from people they know and like. Keep your promises! Now is a time when customers may want to shop around for goods or services. Having a reputation as an honest provider with special attention paid to meeting or exceeding customer expectations sets you apart from the norm and makes your customer feel special. Market more, not less! The first thing slashed in most budgets during economic declines is marketing. That means your competitors may have made that choice as well. When times are tougher, companies need to market more, build their market share by being out in the marketplace, not waiting for markets to come to them. That’s where the Chamber comes in. Use the Chamber and make it part of your plan to build and grow your business. Take advantage of all we have to offer, and give yourself the best possible chance to not just survive but thrive. Leave the doom and gloom to other business people who aren’t as smart as you are. Yours in success,

Rick Kidder, President/CEO

Published by

6360 E. thomas rd. Suite #210 scottsdale, AZ 85251 Phone (480) 588-9505 Fax (480) 588-3751 info@mpgcompany.com www.mediapublishersgroup.com © Copyright 2009. All Rights Reserved. www.scottsdalechamber.com

You can help us prevent waste by passing this publication on to a friend or business colleague and recycling it when you’re through. Please email editor@scottsdalechamber.com to change the contact name or remove yourself from the mailing list. Thank you. 2009 | SCOTTSDALE@WORK | JANUARY / FEBRUARY

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contents

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News Briefs Updates, Sound Bites, Kudos & More

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Events Calendar Network, Learn and Build Business

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Profile of Success Kim Kubsch, Global Arizona

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Survive and Thrive Marketing experts help you stay the course in a down economy

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A Perfect Match How sponsorships can create a win-win for your business

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Chamber@Work Sterling Award Winners

The Chamber is here to help you. And our 1500+ members are ready too.

Together, we will Survive and Thrive.

Thurs., April 23 • 3 to 7 p.m. Monterra at Westworld

Visit the NEW Member Information Center at scottsdalechamber.com/member

DEPARTMENTS

FEATURES

We know times are tough. And we want you to know you are not alone.

©Copyright 2009, Media Publishers Group, LLC. All rights reserved. Media Publishers Group and the Scottsdale Area Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

january • february | 2009 | issue 11

Photo: Sergio Dabdoub

Survive and Thrive in Today’s Economy

Scottsdale at Work Magazine is published bi-monthly by Media Publishers Group, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Scottsdale area. We appreciate your editorial submissions and news for review by our editorial department by emailing editor@ scottsdalechamber.com. To subscribe to Scottsdale at Work, please send check or money order for $16.00 to Media Publishers Group, P.O. Box 32055, Phoenix, AZ 85064 or call (480) 588-1360

MEMBER COMMUNIQUÉ MC-1 Member Spotlight MC-2 New Members MC-4 Chamber Advantage Connect: Scottsdale@Work is for you, and about you. What stories do you want to read? What business tips or resources would help you. E-mail your story ideas to Debra Kuffner at dkuffner@scottsdalechamber.com.

Save the Date

2009 Airpark Tradeshow Modeled after the sold-out success of our annual fall Scottsdale Business Showcase tradeshow, the 2009 Scottsdale Airpark Tradeshow is sure to be a hit! This event promises Airpark businesses the opportunity for one-on-one interaction with resultsoriented business professionals. See who’s doing business in the Airpark and find that perfect customer!

Interested in purchasing a booth? Contact Cari Woods at 480-355-2720 or cwoods@scottsdalechamber.com.

The Chamber Advantage Let it work for you. Did You Know? A recent business survey shows that 74 percent of U.S. companies use e-mail as their main channel of marketing communication. 4

JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009

Interested in being a sponsor? Contact Kristi Hall at 480-949-6288 or khall@scottsdalechamber.com.

QUOTABLE: Customers buy for their reasons, not yours. - Orvel Ray Wilson


NEWSbriefs NEW Member Information Center As a member of the Scottsdale Area Chamber, you have extensive resources at your fingertips. Especially in today’s economy, businesses need all the tools and resources they can get. And that’s why we are here - to help you be successful in business and give you an advantage over the competition. Visit www.scottsdalechamber.com/ member to take advantage of all the benefits of membership.

NEW! Renew Online Members can now renew their membership online. It’s easy and convenient. Plus it saves paper and postage. All you need is your user id and password. Go to www.scottsdalechamber.com/renew.

Refer a Member, Receive $25 Refer a member to the Scottsdale Area Chamber and receive $25 when they join. Referrals help strengthen the Chamber and provide new business opportunities for you. It’s a win-winwin! Send your referrals to Tina Miller at 480-949-6283 or tmiller@scottsdalechamber.com

Calling all Executive Leaders! Applications are now being accepted for Executive Edge, the Chamber’s leadership development program. This confidential and exclusive peerto-peer advisory group is designed to provide real solutions to the real problems you are facing in your business. Discussion topics include organizational strategy and growth, fiscal responsibility operations, personnel management and raising capital. The program is targeted towards emerging leaders, CEO’s and senior level executives. Learn more at scottsdalechamber. com/executive or contact Kristi Hall at 480-949-6288 or khall@scottsdalechamber.com

Scottsdale Chamber ON THE AIR, the Chamber’s weekly radio show can be heard live Saturday mornings from 7 to 8 a.m. on the Valley’s Independent 1310 KXAM Radio, and is also available on the Web at scottsdalechamber.com/ radio. Give it a listen!

www.scottsdalechamber.com

Speed ahead of your competition while the road is rough. Get in the driver’s seat of your marketing success. MAGAZINES

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ONLINE

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DIRECT MAIL

Read All About It From awards and accolades to new hires and promotions, share exciting news about your business with fellow Chamber members. Members who join at the Classic level and above can post their news, events and memberto-member coupons to our online Member Marketplace. As an added value, member postings are also included in the Chamber’s weekly Chamber Connect e-news sent to more than 6,000 e-mail addresses. Let’s get the word out about your business! Visit www.scottsdalechamber.com/ marketplace.

Disney Keys to Excellence Riding the Air Waves

MORE MPG THAN ANY OTHER VEHICLE!

The Scottsdale Chamber of Commerce welcomes the world-renowned Disney Institute to the Greater Phoenix area on March 3 for an incredible day of learning, insight and inspiration. This one-day workshop is a rare and affordable opportunity to learn best business practices from Disney insiders, and discover ways to adapt and apply those best practices to pick up the pace in these slow economic times. Receive $50 off the guest admission price by using promotional code SCCMNE and pay only $345 per guest (group discounts available). To learn more and register, go to www.KeysAZ.com or call 1-877-544-2384.

480.588.9505 | info@mpgcompany.com

With all of the turmoil in today’s financial industry, maybe it’s time to start “banking” at a credit union.

As a member-owned, not-for-profit financial cooperative,

we exist to serve our members not profit from them.

We’ve been locally owned and operated in Arizona since 1929! We’re strong and we’re here to stay. Check out our full-range of business accounts and services to help you manage and grow your business.

15505 N. Hayden Rd. | (south of Frank Lloyd Wright Blvd.) Call a Business Relationship Officer today

(480)786-2360 • FirstCU.coop 2009 | SCOTTSDALE@WORK | JANUARY / FEBRUARY

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Survive Thrive Scottsdale business leaders share sound advice on keeping marketing efforts up in a down economy By Michelle Jacoby Direct Mail / Print Advertising Eileen Rogers, Allegra Print & Imaging Why is print a necessary component in a business’s marketing efforts? Direct mail campaigns are still the most effective method of reaching your customers and prospects. Whether a direct mail campaign is focused on customer acquisition or customer loyalty, it can deliver relevant and measurable marketing communications. In addition, newer technology now allows amazing cross media campaigns (e-mail and direct mail that drive the customer to a personalized Web response site) that generate incredibly high response rates. In any marketing plan, there should be a program of communication — not just “one shot” approaches. Direct mail done right will grow and deepen your relationship with your prospect or client. Offer cross-sell promotions or create an incentive for existing customers with special opportunities because of their loyalty. The bottom line is to have a plan, execute it consistently and provide relevant communication with your direct mail campaigns. How can business owners still maintain an effective marketing plan while cutting costs? In business, the adage that “nothing happens until a sale is made” is true. Randomly scaling or cutting back without a clear understanding of why you’re cutting back or how effective the cutback will be will not help you grow your business in tough times. A more effective strategy is to first understand your customers

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JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009

and prospects well enough to target specific and relevant communication to them. Make sure that your current marketing dollars are working well for you and carefully evaluate the ROI. If they’re not, work with a professional and shift those dollars into something appropriate. Just don’t stop marketing altogether!

Online / Web / E-mail Bob Woodbury, FireDrum Internet Marketing      What is the best way to have your electronic campaign get immediate results?

What tips or suggestions do you have for companies needing to scale down their marketing plans?

In today’s environment, it is important to expose your Web site to those customers looking for your goods and services. Make your site easy to navigate and be sure to have a call to action that entices the user to make a purchase, contact your business, or give you information to contact them back. Get an e-mail address to follow up and/or put in a database so that you can “drip” on them via e-mail with information, new products, new services, industry standards, events…the list goes on. The most important aspect of marketing to your customers or potential customers is the content you are sending them. Avoid messages that are meaningless and have little worth. The goal is to portray a more magazine quality style that attracts attention visually and has an easy means of purchasing, contacting or going to the next step.    What are the implications of scaling back your marketing efforts?   If you don’t stay in front of your bread-andbutter customers — those you attained by word of mouth or referral — the consequences can be deadly to your business. The minute you tone down your brand power online, a competitor can and will step in your place. Not only could you be missing out on potential clients and sales, it could also put you further back in the competition when the economy rebounds.

Don’t waste money on “shotgun spray and pray” approaches. Develop a great mailing list and invest time in cleaning up your existing list. You’ll save both postage and printing costs. Move money from non-effective communication approaches into well thought out campaigns and you’ll see a lift. Follow the tried and true rules for successful direct mail: Have a great list, a great offer and great creative — and you can follow it to the bank! Even though we live in an electronic world, why does print advertising continue to remain an effective means of getting your word across? It’s important that folks understand that just one medium isn’t necessarily the right answer. Often it’s the combination of media that is most effective. With that said, print advertising has many solid advantages in a marketing plan. It is easy to target specific groups, easy to produce and be consistent with, and effective in measuring results. It is still the one media avenue that everyone has access to and no permission is required.


If your favorite fishing spot suddenly had 50 percent less fish and 25 percent more fisherman... you’re going to need to drop your line in the water more often to catch enough food for dinner - it’s the same with marketing. Photo: Sergio Dabdoub

- Ally Shore, A. Shore Thing

www.scottsdalechamber.com

Scottsdale business leaders team up give you sound marketing advice: Ally Shore, A. Shore Thing; Matt Silverman, R&R Partners; Eileen Rogers, Allegra Print & Imaging; Bob Woodbury, FireDrum Internet Marketing.

2009 | SCOTTSDALE@WORK | JANUARY / FEBRUARY

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The reality is that budgets are being reduced. The key is to cut back on highcost, ineffective advertising and spend only on methods that may work for you such as search engine and e-mail marketing. We just e-mailed an advertisement with statistics indicating that e-mail and Internet marketing are up. Unless you are shutting your doors, do not abandon your marketing ship. Rather, create a useful, re-directed new plan that can put you on the right course.   What tips or suggestions do you have for companies needing to scale down their marketing plans?   If scaling down is necessary, there are many cost-effective ways of marketing your business. The main staple is having a solid e-mail marketing campaign. I always ask my potential customers if they would spend a quarter on a customer and the answer is always yes. With e-mail marketing, depending on your database, you can send bulk e-mails for fractions of that and be very effective. Our motto is, “Fire out your message and drum up some business!” Make sure your Web site is updated and optimized so that you have a fighting chance of being seen and found. Blogs are very popular and effective in getting your message out, not to mention great for search results. Lastly, make sure you have a presence on every possible social network out there. Linked In, Plaxo, Facebook and MyCityFaces are great ways to network your company online. When listed, those reverse links can help tremendously in your online results and reputation.   Events / Tradeshow Ally Shore, A. Shore Thing             With meetings and events going virtual these days, what are the challenges and solutions in continuing to effectively promote your business? The proliferation of social networks like YouTube, increased cable channels and interactive point of purchase kiosks have simultaneously led communication to become even more dependent upon visual media, while reducing the amount of time any one person is willing to spend on that communication. This has made it an increasingly difficult task for most businesses to concisely and effectively communicate their message. Whether you need to convey a sales message, a branding message or a fundraising request, a well-produced video presentation or event can convey more information, more effectively and in less time than traditional text-based marketing. While traditional marketing components remain important, video and visual events have become an even more vital part of any successful marketing plan.   Why is marketing the one area a business owner should not reduce or minimize? If your favorite fishing spot suddenly had 50 percent less fish and 25 percent more fisherman using it, even with the tastiest bait, you’re going to need to drop your line in the water more often to catch enough food for dinner. It’s the same with marketing. You’re now fighting twice as hard to get the same number of sales you were making before. If you stop going to the lake, trust me, the fish aren’t going to swim to you.

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ideas to get your brand out into the social media world is an excellent way to maintain exposure, develop new clients and lower your media costs. Your events don’t have to vanish either. Many companies have had great success with “user group” conferences or regional sales meetings. The problem we now face is not only our own costs for producing these events, but the inability of our participants to travel. Welcome to the virtual conference. Using Web-based technologies and a few fun little creative twists, we have allowed clients to keep the momentum of yearly events while reducing their costs significantly. Public Relations Matt Silverman, R&R Partners      Explain the power public relations has in an effective marketing plan. If companies don’t tell their story, someone else will. Without information or a presence, there’s a vacuum and something will fill it. It could be misinformation or the competitor’s story. Companies need to be telling their story to the right people as often and consistently as possible. Part of effective public relations includes getting your organization in the news media. Research shows that when mentioned in a positive way in the media, the third-party validation is very effective when combined with advertising. However, public relations can be so much more. Depending on a client’s goals, we might need to create outreach to specific stakeholders, monitor and create online communication, get the client front and center at the right meetings or manage sensitive issues that could threaten a company’s reputation. Public relations also provides a sounding board for how a variety of audiences will react to a company’s message and wise PR counsel provides advice so your company can make the best decisions. Why is public relations an aspect of marketing that should not be reduced in a down economy? We are all making tough decisions on what we can afford to keep in this economy. But I don’t recommend that you stop talking to your customers or potential customers. Some companies use this time to gain market share when others are going quiet. While customers are being more frugal about how they spend their dollars, doesn’t it make sense that companies need to fight harder for that customer’s business? Reaching those customers through public relations can definitely be less expensive way to reach them than traditional advertising. What tips or suggestions do you have for companies needing to scale down their marketing plans? Keep a presence in the market. Lead with your strength and promote the core parts of your business. Identify the most important target audiences and keep communicating with them. Leverage online, social media and electronic communication for cost savings. And ask your communication experts for suggestions on how to achieve maximum exposure in the most cost-effective way. CONTACT INFORMATION

What tips or suggestions do you have for companies needing to scale down their marketing plans?

Allegra Print & Imaging 480-941-4842 www.allegraaz.com

A. Shore Thing 480-773-9641 ashorethingproductions.com

The sad truth is we can’t all afford to keep up the marketing plan that we’d like to have, but there are some ways of growing a marketing plan without increasing your media budgets. Social media is the new word of mouth. Using creative

Firedrum Internet Marketing 480-699-1524 firedrum.com

R&R Partners 480-317-6040 rrpartners.com

JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009


MEMBER communique´ JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009

memberSpotlight

By Michelle Jacoby

Scottsdale @ Work spoke with Marketing Associate’s Jay Jennings about effective marketing in today’s business environment.

Marketing Associates

What is the one marketing mistake a company, no matter how big or small, can make?

“Our goal is to help smaller businesses ‘breakthrough’ in the marketplace.”

Not having a communication system that helps existing and potential clients understand their expertise. Education without obligation creates trust.

– Jay Jennings

Photo: Sergio Dabdoub

What is the challenge in marketing your own business?

In the business world, many would say the key to success is variety. If that argument holds true, Jay Jennings, cofounder of Marketing Associates, would be able to open many doors to success. The consummate opportunity seeker, Jennings’ entrepreneurial spirit began early on in his career. After graduating with a business degree from the University of Arizona, he began working with a family-owned home security business, where he remained for 20 years. In 2000, he ventured on his own and started a computer repair business and found himself in need of a good marketing plan. “I realized I had a great resource in marketing: my friend Alan Tarr,” says Jennings. “Alan had cut his teeth on Madison Avenue in New York City as a copywriter and I discovered we were very complimentary to each other.” In 2001, Jennings and Tarr — who wrote the book The Seven Deadly Sins of Marketing and How to Avoid Them — founded Marketing Associates, which gives businesses the tools they need to develop a creative and cost-effective marketing plan tailored to their industry.

www.scottsdalechamber.com

“Our goal is to help smaller businesses ‘breakthrough’ in the marketplace,” says Jennings. “In doing that, we show companies how to target and clarify what it is they want. We essentially help them pick the low hanging fruit that will help their core business.” With a focus on small- and medium-sized businesses, Marketing Associates is focused on developing the foundation of a good marketing plan, “one that our client can continue to use long after we’re gone.” According to Jennings, an effective marketing plan is based on the question, “Why do you need what you need?” “Clients always come with an implementation need. We pull back and ask what their strategy is first,” he says. Jennings is taking that business philosophy and implementing it in his newest venture, NARPRO.com. Associated with the Neighborhood Auto Repair

Getting through the clutter just like everyone else. We have found the best way to get business is to send a quickread message educating potential clients on what they can do to market better. In fact, we use a system on our Web site that offers periodic e-mail tips on how to market more effectively. There are many facets to marketing. If a business could only focus on one way to get the word out, what would that be and why? Make sure you’re communicating to your existing clients first. They are your best referral source! Professionals Network, the company offers a free consumer referral service of local auto repair shops. He is also looking at soon launching a data backup company. “I don’t think I’ll ever retire. I work virtually, which gives me the opportunity to focus on my business, while seeking out other opportunities,” Jennings says. “I just want to keep growing.” connect: Marketing Associates 602-228-6217 marketingassociatesaz.com

JOIN NOW! Call us at 480.355.2700 or visit us on the Web at www.scottsdalechamber.com.

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NEWMEMBERPROFILES PARTNER COUNCIL Strategic Planning FarSight Group Beth Jarman 6619 N. Scottsdale Road Scottsdale, AZ 85250-4421 480-296-2048 www.farsightgroup.com Assist organizations that want to take a fresh and creative look at their future and at new possibilities for growth and profit. Construction Layton Construction Dean Sheppard 4686 E. Van Buren #100 Phoenix, AZ 85008-6960 (602) 840-8655

ADVANTAGE Printers Print Time Clint McGaha 4820 N. 8th Place Phoenix, AZ 85014-3664 602-252-3900 www.printtime.com Printing, mailing, posters, banners, free pickup/delivery. Small to medium quantities for businesses and organization. Variable data and personalized URLs. In Arizona since 1988. Apparel Saverio Custom Clothiers Eddie Fischer 20909 N. 90th Place #103 Scottsdale, AZ 85255-9218 480-551-7304 www.saveriocustomclothiers.com “The Ultimate Expression of Style.” The finest luxury custom made-to-measure clothing boutique for men and women. Schedule your private appointment with Eddie at 480-206-9888.

CLASSIC Advertising Media Advertising in Motion Jim O’Connell 10115 E. Bell Road #107 Scottsdale, AZ 85260-2189 480-656-7166 www.media-aim.com Coaching Inspires Life Coaching & Hypnosis Kelly Danes 6619 N. Scottsdale Road #11 Scottsdale, AZ 85250-4421 (480) 296-2068 www.inspiresu.com Career enhancement, concentration, motivation, improved memory, relationship issues, addictions, weight management, smoking, fears, phobias, allergies, insomnia, physical/sexual/emotional abuse, stress, anxiety, depression.

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Credit Card Process Equipment/ Check Guarantee Capital Processing Network Laura Biliack 8360 E. Via de Ventura #L125 Scottsdale, AZ 85258-3172 877-804-1752 www.capitalprocessingnetwork.com A national merchant service provider dedicated to serving our customers, employees and community. Focused on delivering only the finest technology and solutions to our clients. Distributors Shamrock Foods Co. Rob Ahrensdorf 5080 N. 40th St. #400 Phoenix, AZ 85018-2150 602-497-2500 A broad line food distributor selling food and non-food items to restaurants, school systems, military bases, healthcare providers, etc. Financial Planning/Services Go Clean Credit Michael McCraw 1204 E. Baseline Road #201 Tempe, AZ 85283-1453 480-991-4885 www.gocleancredit.com Let us help get the credit your deserve. Eliminate collection accounts, judgments, delinquent accounts, late payment history, bankruptcy, debt services and more. Health Services & Home Health I Need An Angel Amanda Barcy 4408 N. Miller Road #103 Scottsdale, AZ 85251-3696 480-951-4083 www.ineedanangel.org Human Resources Management Administaff Inc. Maxine Johnson 2398 E. Camelback Road #320 Phoenix, AZ 85016-9003 602-778-7400 www.administaff.com We provide the total human resource package for small businesses, including running payroll, providing medical coverage, filing all required federal and state reports, etc.

Please welcome the following new Chamber members who joined us in Oct and Nov 2008.

Publishers

Attorneys-At-Law

Doors, Windows & Garage Doors

Coffee News Patrick Lyons 3370 N. Hayden Road #123 PMB 273 Scottsdale, AZ 85251-6632 602-323-1111 www.coffeenewsofscottsdale.com

Law Offices of Stone & Davis PC Kiilu Davis 11333 N. Scottsdale Road #150 Scottsdale, AZ 85254-5191 480-609-1490 www.stonedavislaw.com Law firm exclusively handling family law related matters including divorce, legal separation, custody/parenting time, paternity, child support, alimony, modifications, child relocations and prenuptial agreements.

Steel Shield Security Michael Maher 1725 W. Williams Drive #54 Phoenix, AZ 85027-2044 623-581-3667 www.steelshieldsecurity.com Our employees have been manufacturing, selling and installing the finest all steel security screen doors, sunscreens, gates, window guards, entryway enclosures in the Valley for more than 20 years.

Audio Visual

Financial Planning/Services

AV Dimensions Andrew Wight 6885 W. Frye Road Chandler, AZ 85226-3307 602-714-3434 www.avdimensions.com A nationwide full service audio/visual supplier of large-scale displays for trade shows, corporate events and general sessions.

Kaprelian & Assoc. w/ Ameriprise Kirk Kaprelian 14274 N. Northsight Blvd. #100 Scottsdale, AZ 85260-3956 (480) 473-0376, Ext. 210 www.karekinkaprelian.com We help people manage their wealth through estate planning and tax management strategies by using our unique Dream>Plan>Track>® approach.

Scottsdale Golf Monthly Rick Baker 11111 N. Scottsdale Road #8 Scottsdale, AZ 85254-6701 480-305-7281 www.scottsdalegolfmonthly.com A monthly golf magazine that publishes cutting-edge feature articles, local columnists, letters to the editor, product reviews, a comprehensive golf course listing and the results of every golf tournament in the Valley. 200,000 readers, 70,000 printed. Restaurants – American Jersey Mikes Subs Corey Mapes 10392 N. Scottsdale Road #104 Scottsdale, AZ 85253-1433 602-448-3558 www.jerseymikes.com White Chocolate Grill Brad Cox 7000 E. Mayo Blvd. #6 Phoenix, AZ 85054-6158 480-563-3377 www.whitechocolategrill.com A contemporary American eating place in Scottsdale with a limited menu of classic American fare made from scratch, with a selection of house made white chocolate desserts. Shredding – Paper/Documents Assured Security Jackie Cochran 215 W. Lodge Drive Tempe, AZ 85283-3652 480-730-4133 www.assuredsecurityaz.com Spa/Wellness Healing Waters Health & Wellness Clinic Tammi Smith 6166 N. Scottsdale Road Scottsdale, AZ 85253-5438 623-687-1887 www.healingwatersaz.com

Interior Design/Space Planning Tigh Interiors LLC Sharlie R. McRaney 10090 N. 118th St. Scottsdale, AZ 85259-5026 (480) 451-6037 www.tighinteriors.com Provides interior design solutions for remodels, new builds and real estate staging. We create dream spaces — from classic to modern and everything in between.

Business Brokers Murphy Business & Financial Corp. Bill King 2266 S. Dobson Road #208 Mesa, AZ 85202-6488 480-820-5591 www.murphybusiness.com

Financial Planning/Services

Business Services

Wachovia Securities Jay R. Spector, CRPC® 7702 E. Doubletree Ranch Road #100 Scottsdale, AZ 85258-2157 480-948-9400 www.home.wachoviasecurities.com/jay.spector Full-service financial advisor providing tailored investment strategies to individuals and small businesses in order to help them achieve their financial goals.

Merrill Lynch Scott McKeighan 3950 E. Hashknife Road Phoenix, AZ 85050-5459 480-513-6732

InXpress James Peacock 1721 S. Sandstone St. Gilbert, AZ 85296-4841 480-219-1971 www.inxpressaz.com Huge discounts for international, express, freight and ground shipping by consolidating thousands of small to midsized companies to create economiesof-scale to reduce shipping overhead. Coffee, Tea & Beverage Services GoGo Coffee LLC Krista Burns 16058 E. Glenbrook Blvd. Fountain Hills, AZ 85268-2235 602-897-1007 Friendly baristas in a mobile coffee truck delivering specialty espresso drinks/blended drinks/fresh pastries to your reception area. Catering also available for business meetings.

Floor Coverings, Care Marble Colors Restoration LLC Nidia Castellanos 8618 E. Meseto Ave. Mesa, AZ 85209-7328 602-228-7776 www.marblecolorsrestoration.com Specializing in marble, travertine, flagstone, limestone, slate, tile and vinyl. We polish, clean, hone, seal, strip, wax, grind, stain and grout in floors, countertops, showers, walls, fireplace, etc. Hotels & Resorts – Scottsdale Area

Communications

BASIC Appraisers Laura S. Leopardi, CPA, PLLC Laura S. Leopardi 7047 E. Greenway Parkway #250 Scottsdale, AZ 85254-8107 602-595-3962 www.leopardivaluation.com Laura S. Leopardi, CPA/ABV, MBA, operates a specialized CPA practice offering business valuation, business intermediary, forensic accounting and litigation support services including damage calculations and expert witness testimony.

Level One Communications Inc. Chase Dubs 602-606-2889 www.levelonecabling.com

Hampton Inn & Suites – Tempe Neha Chablani 1429 N. Scottsdale Road Tempe, AZ 85281-1714 480-675-9799 www.hamptontempe.com Newly renovated courtyard hotel featuring two pools, Jacuzzi, putting green, 24-hour shuttle and hot breakfast. Rooms feature 32inch flat screen TVs and Cloud Nine bedding.

www.scottsdalechamber.com


JOIN TODAY! Call us at: 480.355.2700 or visit us on the web at: www.scottsdalechamber.com

Insurance – Business/Home/Auto State Farm Grabowski Agency Ed Grabowski 2629 N. Scottsdale Road #201 Scottsdale, AZ 85257-1370 480-945-9970 Insurance – Life/Health/Disability Life & Health Insurance & Annuities Carrilee Vance-Jeffries 16211 N. Scottsdale Road #A6A PMB 440 Scottsdale, AZ 85254-1585 602-300-7930 Management Consulting PES Management Consultancy Daniel Johnson 14350 N. 87th St. #165 Scottsdale, AZ 85260-2652 480-368-0880 www.pesmc.com Marketing – Sales, Consulting Thrive Marketing Christie Turley 4960 S. Gilbert Road #1 PMB 247 Chandler, AZ 85249-5982 480-704-4563 www.thrivemarketing.net Office Suites EOS Executive Office Suites/ Waterfront Debbie Van Dyk 7135 E. Camelback Road #230 Scottsdale, AZ 85251-1286 480-945-8500 www.eos-executiveofficesuites.com Prestigious address, move-in ready. Receptionist, telephones, Internet access, conference rooms, kitchen, copy center, underground parking. Flexible terms, operational in 24 hours. Virtual offices available. Real Estate – Developers Related Urban/City Center of City North Najla Kayyem 5515 E. Deer Valley Drive Phoenix, AZ 85054-5434 480-355-0202 www.citycenterofcitynorth.com

Scottsdale Canal Development LLC Mark Madkour 14350 N. Frank Lloyd Wright #14 Scottsdale, AZ 85260-8843 480-477-6444 Real Estate – Residential Prudential American Jennifer Wehner 8930 E. Raintree Drive #200 Scottsdale, AZ 85260-7029 480-748-6925 www.thejenteam.com With a full-time team in place, I specialize in investment opportunities, luxury homes, relocation and foreclosure assistance across the Valley. Rentals – Event & Party Equipment Arizona Bounce Around Chad Baehr 1717 N. 77th St. #20 Scottsdale, AZ 85257-2261 480-874-3470 www.arizonabouncearound.com We rent the cleanest, most unique party rental equipment in the business. Home of the world’s tallest inflatable waterslide! Restaurants – American J. Alexander’s Restaurant Jamie Swearenjin 6186 N. Scottsdale Road Scottsdale, AZ 85253-5413 480-991-2504 www.jalexanders.com J. Alexander’s is a contemporary American restaurant placing a special emphasis on food quality and professional service. Restaurants – Bakeries/Deli/Fast Food Julia Baker Confections Inc. Julia Baker 7440 E. Karen Drive #500 Scottsdale, AZ 85260-8002 480-699-4017 www.juliabakerconfections.com Produces handmade chocolates, mousse cakes and custom designed cakes of the freshest, highest quality. No preservatives or artificial additives to be found.

Retail – Gifts & Specialty Shops Comic Zone LLC Linda Costello 5909 N. Granite Reef Road Scottsdale, AZ 85250-6203 480-483-2685 www.comiczoneaz.com Scottsdale’s newest comic book store centrally located at McDonald Drive and Granite Reef Road. We are committed to excellent customer service and giving back to the community.

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Sun West Bottlers Jim Poole 2121 W. Willetta St. Phoenix, AZ 85009-3738 602-462-5300 www.sunwestbottlers.com A privately owned bottled water manufacturer and wholesaler specializing in custom label premium purified water.

CHARITABLE ORGANIZATION Non-Profit Organizations Parada Del Sol Rodeo & Historic Parade Brian Chambers 8102 E. Jackrabbit Road Scottsdale, AZ 85250-6613 480-990-3179 www.paradadelsol.org 56th Annual Parada Del Sol Pro Rodeo & Historic Parade. A part of Scottsdale history. Share the tradition in the West’s most western town. Breaking Up Walls Colette Eckard 3421 E. Tierra Buena Lane Phoenix, AZ 85032-3822 602-368-8885 www.breakingupwalls.org Use ART to connect dissimilar individuals and groups using a proven 5-step model of reconciliation to create a new group.

Visit the Member Information Center at www.scottsdalechamber.com/member to learn about all the tools and resources available to help you survive and thrive in today’s economy.

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Scottsdale@Work

has quickly become the business “authority” for member & non-member businesses throughout the Valley.

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Business and Tax Strategies Designed To Work Complete Accounting & Income Tax Service Located in the heart of Scottsdale, we serve our clients in a professional manner with a personable approach. Please contact us and we’ll extend to you a FREE consultation on any of your business or tax matters.

Brent L. Ainsworth & Associates, LLC 480.756.0006 www.ainsworthllc.com 8205 E. Via de Ventura, Suite 140, Scottsdale, AZ 85258 MC-3


the chamber advantage –Let it WORK for you!™

Where’s a great place to be seen in Scottsdale? On the Chamber Web site, of course. With an average of 30,000 monthly page views, advertising on the Chamber Web site is a low-cost, high-value way to get your message out! For as little as $250, members can get 24-hour exposure and reach a mass audience. Contact Mike at 480 355-2715 or mbinder@scottsdalechamber.com to reserve your space today.

Executive Edge

Real problems. Real risks. Real solutions. About the Program Executive Edge is a confidential and exclusive peer-to-peer advisory panel designed to provide real solutions to the real problems you are facing in your business. Participants are strategically placed in a group based on their stage of business and identified needs. Professionally facilitated groups meet monthly to discuss their specific business issues and challenges.

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Who Participates Program is targeted towards CEOs, Senior Level Executives and Emerging Leaders.

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Organizational Strategy and Growth Fiscal Responsibility Operations Personnel Management Raising Capital

Contact Kristi Hall at 480-949-6288 khall@scottsdalechamber.com or visit www.scottsdalechamber.com/executive

Having an open and honest dialogue with trusted peers facing the same issues you are is invaluable. Participants form lasting relationships, share experiences and guide each other through the various stages of business growth and success.

INSPIRE Luncheon Series

Double Your Online Exposure

Held in an intimate setting, high profile speakers share the values and experiences that have shaped their success. Luncheons are held on the third Wednesday of each month from 11:30 a.m. to 1:15 p.m. at our new location, the Scottsdale Resort & Conference Center, 7700 E. McCormick Parkway. Advance registration is required and seating is limited to 70 attendees. So register early!


Purchase two consecutive months of website banner advertising & receive

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If you lead or work for a woman-owned business, the Chamber’s INSPIRE Luncheon Series is the one networking event you should not miss. As the Chamber’s exclusive event for professional women, INSPIRE’S mission is to provide an ongoing opportunity for women to be inspired and motivated by successful female business owners and community leaders; and to help create a network of support for personal and professional success.

Cost for members is $35 in advance, $45 day of event. Cost for non-members is $45 in advance, $55 day of event. For more information, contact Kristi Hall at 480-949-6288 or khall@scottsdalechamber.com

www.scottsdalechamber.com


feature: Sponsorships

A Perfect Match

Using partnerships to promote your business By Michelle Jacoby

The Scottsdale Airpark Breakfast series is a monthly Chamber event sponsored by Mutual of Omaha Bank.

In today’s corporate climate, smart business is more than making a profit. It’s about developing relationships with businesses and nonprofit organizations dedicated to improving the quality of life in our community. That’s why sponsorships are fast becoming a standard in corporate cultures. Today’s business owners are becoming increasingly aware that their clients are not only business minded, they are socially and community focused as well. According to Kevin Sellers, Arizona Market President of First Fidelity Bank, sponsorships are an invaluable way to support the community a business serves. “Investing in the community around us is necessary and vital to our own growth as well as the health of the local market,” he says. “For us, the key to effectively investing in our community is to determine what local issues are important to us and how our investment can best be utilized.” Corporate sponsorship is a payment or offer of in-kind service in return for the right of association with an organization’s name and exposure to that organization’s audience or customers. This opportunity not only creates exposure, it also gives potential customers the opportunity to speak with company representatives about the services they offer. Sponsorship has been the fastest-growing

www.scottsdalechamber.com

form of marketing in the past decade. There are six main reasons why companies sponsor: to enhance the company’s image; drive sales; increase visibility; establish a good corporate citizen role; differentiate themselves from the competition; and enhance business and consumer relations. Business owners should assess the proposed sponsorship opportunity against these goals and determine whether the organization or event will enhance its corporate image. When it comes to deciding on which sponsorship opportunity to be involved with, Dan Stewart, Market President of Mutual of Omaha Bank, suggests choosing an organization whose philosophies and outreach are consistent with those of your company. “The demographic of the organization membership and target audience should also be consistent with your target market,” he says. The effectiveness of a sponsorship as a marketing tool takes time to grow. Often, companies support the same events year after year, which in turn, creates a unique “brand” for the company, one that the public begins to count on and expect. When developing a marketing plan, businesses should consider the power and value of a corporate sponsorship.

Sponsorships at Work Scottsdale business leaders share insight on their corporate sponsorship of Chamber events and programs. “First Fidelity Bank’s decision to serve as the Presenting Sponsor of the Chamber’s INSPIRE Women’s Luncheon program was a simple one. INSPIRE is much more than a networking and education venue for women. The program involves some of the most talented Arizona women who serve as leaders in business today. By providing these leaders with a platform by which they can educate and share their successes with other women leaders, we are showcasing their inspiration and empowerment to others. We are very proud of our association with the INSPIRE program and hope to be a continuing contributor to its success. First Fidelity Bank has a number of outstanding women that serve as role models and inspiring leaders in this community. It is with great admiration that we support and honor their dedication to our organization and the community through our sponsorship of the INSPIRE program.” Kevin Sellers, Arizona President First Fidelity Bank

“Our relationship with the Scottsdale Area Chamber of Commerce First Friday Airpark Breakfast began when we helped the Chamber launch the series by agreeing to sponsor the first three First Friday Airpark Breakfasts, beginning in November 2006. We continued our annual sponsorship in November 2007 and again in November 2008. The breakfasts we have hosted have all been well attended, the speakers have been excellent speaking about topics that are relevant to what was happening in Scottsdale. This has been a great opportunity to reach out and hear first hand from our business partners what is top of mind in the business community.” Dan Stewart, Market President Mutual of Omaha Bank

2009 | SCOTTSDALE@WORK | JANUARY / FEBRUARY

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REGISTER: www.events.scottsdalechamber.com INFO: 480.355.2700

EVENTSCALENDAR business after hours

Signature Events Airpark Tradeshow Thurs., April 23 3-7 p.m. Monterra at Westworld Meet your Airpark Neighbors for food, fun and business development!

Business Volunteer Awards & Shop Scottsdale Silent Auction May 2009 Scottsdale Resort & Conference Center Help us celebrate our incredible volunteers who go above and beyond.

Networking - champions breakfast Word of mouth marketing begins here! Held on the first and third Thursday of the month. Chamber members free, guests $20. Purchase a 4-minute commercial or tabletop display for extra exposure. Sponsored by: LunaDisc Entertainment

Thurs., Jan. 15 Roundtable Exchange @ the Office 15444 N. 76th St. #110 7:15-9 a.m.

Thurs., Feb. 5 30-Second Claim to Fame Give your best 30-second commercial in front of 100+ businesses. Scottsdale Fashion Square Mall (Food Court – Scottsdale & Camelback roads) 7:15-9 a.m.

Thurs., Feb. 19 No Rules Networking Westar Kitchen and Bath 15500 N. Greenway Hayden Loop 7:15-9 a.m.

The best social networking in Scottsdale! At our Business after Hours monthly mixers, you can network with 250-plus business professionals in a relaxed social setting at unique and exciting venues throughout Scottsdale. Members free, guests $20. Sponsored by: LunaDisc Entertainment and Scottsdale.com

Thursday, Jan. 22 “Seeing is Believing” Mixer Star Power Home Entertainment 7077 E. Mayo Blvd. #120 5-7 p.m.

Networking - CHAMBER BUSINESS BUILDERS chamber business builders: These exclusive referral groups are structured so members can promote their business and help each other to actively generate viable referrals easily in a non-competitive environment. Chamber members only. Registration required.

2nd and 4th Wednesdays Cafe Carumba 7303 E. Indian School Road Call 480-949-6283 for more info. 7:30-8:30 a.m.

Inspire Luncheons - Connecting Women for Success Wed., Jan. 21 Linda Fial Founder, Sing for Life Breast Cancer Foundation Scottsdale Resort & Conference Center 7700 E. McCormick Parkway • 11:30 a.m. – 1:15 p.m. Sponsored by Scottsdale Fashion Square. Advance registration required.

Wed., Feb. 18 Tara Hitchcock Anchor/Host, 3TV’s Good Morning Arizona Scottsdale Resort & Conference Center 7700 E. McCormick Parkway 11:30 a.m. – 1:15 p.m. Advance registration required.

Learn more: Kristi Hall, khall@scottsdalechamber.com or 480.949.6288

Wednesday, Feb. 18th “Arabian Horse Show” Mixer Westworld of Scottsdale 5-7pm

Presented by: In partnership with Phoenix Woman Magazine and Business of Baskets, LLC

airpark First Friday Airpark Breakfast: Presented by our Airpark Committee on the first Friday of each month, this event promises airpark businesses access to opportunities, connections and insights to help you make informed decisions and get involved in the community. Topics range from development to transit to the impact of special events and legislation. Members $15 ($20 day of event), guests $25 ($30 day of event). Advance registration required. Presented in partnership with the Scottsdale Airpark News.

Fri., Feb. 6 Back to Basics: Market your way out of the recession Targeted marketing tactics for maximum ROI. 7:30-9 a.m. Sassi, 10455 E. Pinnacle Peak Prky. Sponsored by Reliable Background Screening

Fri., March 6 PR 101: how to leverage the local media to increase your visibility Arizona’s top business editors share insights on how to increase your visibility. 7:30-9 a.m. Sassi, 10455 E. Pinnacle Peak Prky. Sponsored by Reliable Background Screening

Friday, April 3 Now Lending Financing options in today’s economy. 7:30-9 a.m. TBD Sponsored by Reliable Background Screening

All events subject to change. Please check Web site for up-to-date information regarding Chamber events.

FOR MORE INFO ON THESE EVENTS VISIT: events.scottsdalechamber.com or call: 480.355.2700

education knowledge is power: Successful business people share a common thread — a commitment to learning. Our educational programs are designed to give you a hands-on experience with real-life examples for tools, training and success. Free for members (unless noted); advance registration required.

Wed., Jan. 7 Member Orientation Learn everything you need to know about growing your business with the Scottsdale Area Chamber. 4725 N. Scottsdale Road #210 7:30–9 a.m.

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JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009

Wed., Feb. 4 Member Orientation Learn everything you need to know about growing your business with the Scottsdale Area Chamber. 4725 N. Scottsdale Road #210 7:30–9 a.m.


CHAMBER@WORK

23rd Annual Sterling Awards

The Scottsdale Area Chamber of Commerce announced the winners of the 23rd Annual Sterling Awards on Nov. 13 at the Phoenician Resort. The event was co-hosted by 12 News anchor Lin Sue Cooney and Scottsdale Republic general manager Mike Ryan. As the Chamber’s marquis event, the Sterling Awards program embodies the spirit of our organization by celebrating the people and companies that make our community a great place to live, work and play. Over the years, we have honored our city’s best corporate neighbors and brightest rising stars. The prestigious Sterling Award is one of the most coveted business awards in the Valley, with a rigorous application, judging and selection process. Celebrating our 23rd year, the Sterling Awards program began as the Small Business Awards and has evolved as our business community has grown. Please join us in congratulating our 2008 honorees and finalists. NONPROFITS Boys & Girls Clubs of Greater Scottsdale Steve Davidson, CEO and President 10515 E. Lakeview Drive 480-344-5517 bgcs.org Serves local youth by developing programs that are designed to develop character and life-enhancing skills. The Boys & Girls Clubs of Greater Scottsdale began in 1954 when the Scottsdale Junior Chamber of Commerce led an effort to start a Boys Club in Scottsdale. Seven years later in 1961, the first Scottsdale Girls Club opened. The two groups finally merged in 1992 to become the Boys & Girls Clubs of Scottsdale. In 2004, the organization launched a campaign to grow its service area and increase by 40 percent the number of youth that it served. To better reflect the expanded service area, the group changed its name to Boys & Girls Clubs of Greater Scottsdale. Today, it serves more than 15,000 local youth at nine branches and 12 outreach sites in Scottsdale, Fountain Hills, the Salt River Pima-Maricopa Indian Community, the Hualapai Indian Community and other Northeast Valley neighborhoods. The Nonprofit category recognizes a charitable organization contributing to the social, cultural, educational well being of its constituents. Sponsored by APS.

Photo: Sergio DabDoub

And the winners are… 2008 Sterling Award Honoreed

MICRO BUSINESS One-Eleven Companies Kandi Haupt, Owner 14354 N. Frank Lloyd Wright #21 480-248-6805 one-elevencompanies.com Empowerment & human potential training. Established in 2004, One-Eleven Companies focuses on empowering people with the tools and mindset to get what they want. Haupt and OneEleven Companies’ staff utilize their expertise in the area of human potential training to catapult clients’ personal and professional lives to the next level. They customize consulting and training programs for each corporation’s objectives and specific needs. In addition, they offer a 12-month executive coaching program that includes seminars, weekly coach calls, mastermind groups and monthly workshops. The key factors that differentiate them from their competition are price point, face-to-face training, combining personal growth and systems. The Micro Business Category recognizes an emerging business (1-6 employees) exhibiting success through innovation, creativity and collaboration. Sponsored by Arizona American Water. SMALL BUSINESS Interior Motives Inc. Anita Lang, CEO/Owner 16851 E. Parkview Ave. Fountain Hills 480-837-8979 interiormotivesaz.com Regional authority on luxury residential and commercial design. Offering award-winning, full-service interior design and interior architectural services since 1990, Interior Motives Inc. has been based on the values of design integrity and ethical conduct. Passionate interior design that elevates the human spirit is the company’s mission. Comprehensive pre-construction planning is IMI’s specialty, which

continually results in happy clients and beautiful, enjoyable interior environments. IMI’s design teams approach each project by keeping their client’s vision, needs and budget as top priority. Based in Fountain Hills, with studio offices in Scottsdale, IMI has completed award-winning projects throughout the southwestern United States. The Small Business category recognizes a small company (7-99 employees) demonstrating innovation, quality, professionalism and commitment to community. Sponsored by Cox Communications. Big Business Henry & Horne LLP Mark Eberle CPA, Managing Partner 7098 E. Cochise Road #100 480-483-1170 hhcpa.com Leading accounting and business consulting firm. A leading accounting firm in Arizona since 1957, Henry & Horne LLP serves clients from their three offices in Tempe, Scottsdale and Casa Grande. With 12 partners and more than 100 professional and support staff, the firm blends the combination of knowledge and expertise of a premier consulting firm with the personal attention of a local CPA, resulting in unmatched service for their clients. As a member of the Leading Edge Alliance and Kreston International, a national and international alliance of accounting firms, the firm has access to an extensive library of resources including business development, professional training and education, and peer-to-peer networking opportunities, which allow them to provide their clients with the extended knowledge and resources to meet their needs. The Big Business category recognizes a large company (100+ employees) making a significant impact on the lives of its employees and the economic fabric of the community. Sponsored by Dial/Henkel.

Did You Know? The Sterling Awards begain in 1985 as the Chamber’s small business award program and honored Pam DelDuca, then owner of By George!, as its first recipient. www.scottsdalechamber.com

2009 | SCOTTSDALE@WORK | JANUARY / FEBRUARY

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CHAMBER@WORK Micro Business

2008 Sterling Award Finalists Non-Profit Devereaux Arizona Lane Martin Barker 11000 N. Scottsdale Road, Suite 260, Scottsdale 480-998-8320 www.devereux.org Residential, group and outpatient mental and behavioral health services for children. Scottsdale Cultural Council William Banchs 7380 E. 2nd St., Scottsdale 480-874-4601 www.sccarts.org Manages the Scottsdale Center for the Performing Arts, the Scottsdale Museum of Contemporary Art and the Scottsdale Public Art Program.

My Guy Handyman & Remodeling Gary Held, CEO 7762 E. Gray Road, Suite 101, Scottsdale 480-941-4736 www.myguyhandyman.com Home improvements, remodeling projects and commercial tenant improvements.

A. Shore Thing Productions Ally Shore, Owner/Creative Director 8130 E. Via Del Futuro, Scottsdale 480-773-9641 www.ashorethingproductions.com Marketing campaigns, fund-raising videos, event production and creative services

Big Business

Express Digital Solutions, LLC John Longobardo, CEO/Co-Owner John Principale, CTO/Co-Owner 8585 E. Bell Road, Suite 103, Phoenix 602-569-8600 www.edsaz.com Document management systems, hardware and software scanning services.

UMB Bank Susie Timm, Community Bank President, Arizona & Mariner Kemper, Chairman and CEO, UMB Financial 2231 E. Camelback Road, Suite 211, Phoenix 602-553-3500 www.umb.com Small business and commercial banking services

Small Business

Capital Group Companies Jeanne Askvig 14636 N. Scottsdale Road, Phoenix 480-445-0648 www.capgroup.com Mutual funds, investment opportunities and long term solutions.

V’s Barbershop Jim Valenzuela 4801 E. Indian School Road, Suite 3, Phoenix 602-414-4800, Ext. 1 www.vbarbershop.com Old-time barbershop offering traditional services.

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JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009


BUSINESS 101: issues & answers Business issues are answered by Scottsdale Chamber members and area professionals in each edition of Scottsdale@Work. To submit your issue to our participants, please contact them directly. If you are interested in becoming an Issues & Answers advisor, please contact us at info@mpgcompany.com or call 480-588-9505.

banking

Business Financing

healthcare

ISSUE: Why should I consider banking with a community bank?

ISSUE: They say cash is king. If so, how can I improve my company’s cash flow situation in the new year?

ISSUE: Can an on-site healthcare clinic save my company money in 2009?

Answer: There are two immediate steps you can take: reviewing and cutting costs wherever possible and increasing your accounts receivable. If the process of collecting on invoices is slow, you may want to utilize factoring. Factoring can provide immediate cash by advancing against invoices. Factors make funding decisions based on the creditworthiness of your customers. Funding decisions are made in a matter of days, which means your cash flow situation can improve almost immediately. If your company provides goods or services to other businesses or government agencies, factoring may be an ideal financing option for you to explore.

Answer: An on-site healthcare clinic would offer your company many methods to reduce healthcare costs through benefit claim reduction and avoiding catastrophic health illness, decreasing your company’s annual occurrence rates. Your employees will have easy access to the on-site clinic and receive immediate healthcare for wellness, preventative care, chronic illness, and, if necessary, referral to specialists within a week. Our on-site clinics are free to visit and will offer your employees generic medications on-site. With an on-site clinic your employees will be healthier and more productive saving your company more money in 2009.

Answer: Speaking only for our community bank, we are different in that you will always be dealing with a decision maker. All loan and account decisions are made locally and you will never be put into an answering machine loop. All of our bankers have direct and cell phone numbers listed on their business cards. We are a full-service bank with business and personal products to meet your banking needs. As a business owner, you may even be able to do all of your deposits from your home or business office for all of your accounts with Remote Deposit.

Healthcare Solutions Centers, LLC Michele J Yates, Vice President, Banking Services Officer 480-348-6216 michele.yates@valleyfirstbank.com www.valleyfirstbank.com

Frances J. Ducar FNP-C, MSN Phone (602) 424-2101 Fax (602) 424-2103 www.hcsonsite.com

Robyn Barrett, Managing Member 480-947-9340 (office) robyn@factors-southwest.com www.factors-southwest.com

HUMAN RESOURCES

legal advice

telecommunications

ISSUE: What is the most important step in the hiring process?

ISSUE: If I build or improve real property that I use for my Scottsdale business, then sell that property, am I a “speculative builder” subject to an excise tax?

ISSUE: Does a “hosted” telephone solution work for me?

Answer: While most people would say the interview, the most important step is actually the “identify” step. You have to have a clear idea of the “must haves” and “should haves” required for the position. Relying heavily on the interview is a flawed process and, in reality, should be nothing more than a “smell test” of whether or not the candidate’s appearance and demeanor fits your culture. The use of assessment tools can help by determining the candidate’s ability to learn what they need to know when working for you (cognitive skills). It can also uncover behavioral tendencies that can affect their performance. How well you can perform your most important hiring step will make all the difference in the future success of your business.

Jack Lindsley, President 480-664-2744 jack@thesuttonpartners.com

Answer: Yes, you may be if you are not careful. A “speculative builder” is one who sells improved real property within 24 months of its substantial completion. The property is considered substantially complete if the construction has passed final inspection, a certificate of occupancy was issued or the property is ready for use. The tax imposed under Section 416 of the Scottsdale Revised City Code is 1.65 percent of the total selling price, with certain deductions and credits that apply.

John A. Greene, Of Counsel (480) 383-1800 jgreene@buchalter.com www.buchalter.com

Answer: Hosted telephones are located offsite and are managed by your solutions provider. Sonoran Integrations provides a hosted solution which is ideal for smaller companies which do not have an IT staff. With a hosted solution, you pay a monthly fee for services and your lines are included. You don’t need to be the “expert” on managing your system. You can leave that to us. For larger companies, typically a monthly lease payment is less than that of a hosted solution. When the lease is over, you own your equipment. With this you can make changes to the system easier on your own and have it instantly.

Kyle Miley, President 480-948-3040 (office) 480-483-9699 (fax) kmiley@sonoranintegrations.com www.sonoranintegrations.com

Did You Know? One of the most recognizable “traveling” advertisements, the Oscar Meyer Weinermobile first took to the streets of Chicago in 1936. Today, there are six high-tech Weinermobiles hot-dogging it around the country. www.scottsdalechamber.com

2009 | SCOTTSDALE@WORK | JANUARY / FEBRUARY

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profileofSUCCESS

Kim Kubsch Founder and President, Global Arizona Worldly may be the one word that best describes Kim Kubsch, founder and president of Global Arizona. A globetrotting strategist who has lived and worked in Singapore and Malaysia — as well as traveled to more than 100 countries around the world — she heads up Global Arizona, a company dedicated to “growing a global Arizona.” Since founding the company in 2007, Kubsch has created global business connections with more than 600 business professionals in 28 countries. She has also been instrumental in developing programs for ambassadors to the U.S. from Egypt, Guatemala, Indonesia and Afghanistan. “We’re a resource in enhancing the global awareness for national and foreign investors and workers,” she says. “There’s so much culture and diversity here. My hope is that more companies in Arizona will welcome the global community.”

Best business advice you’ve ever received: Be humble, not boastful. You’ll become a better listener by being humble.

Best business advice from your mother: Go explore the world, which I’ve done having visited 104 countries to date.

Motto: Be optimistic, be thankful and wear a smile each and everyday!

Biggest challenge: Uncovering and discovering the “global personality” of Arizona.

Best trait: My ability to connect the dots by introducing people to opportunities in the global marketplace.

Worst trait: On occasion, I can be impatient.

One thing you cannot live without in your business life:

Photo: Sergio Dabdoub

My Bluetooth.

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Do you know someone who is a Profile of Success? Scottsdale@Work is looking for professionals, who embody the Profile of Success spirit. Make your referral to: dkuffner@scottsdalechamber.com 480-949-2169

JANUARY / FEBRUARY | SCOTTSDALE@WORK | 2009

QUOTABLE: Marketing is not an event, but a process. It has a beginning, a middle, but never an end. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson


BUSINESS BANKING

Create a successful business environment. To continue your business growth, we offer the tools to help you succeed. Are you looking for help with your business’ day-to-day expenses, purchasing new equipment,or financing your growth? We can help! Our team of experienced bankers is ready to provide the capital you need to accomplish your goals. Whether you are just starting a small business or you own an emerging company, we want your business to succeed. Desert Hills Bank offers your business the best banking programs to meet your needs, so you can focus on your work, your profits, and above all, your customers.

• Equipment Loans • Operating Lines of Credit • Real Estate Loans • Capital Improvement Loans • SBA Loans • Online Banking • Business Checking • Money Market Savings • Courier Services • Private Banking • Consumer Loans • Home Equity Loans • Lines of Credit

EQUAL HOUSING LENDER

www.deserthillsbank.com

Call a member of our business banking team! 3001 E. Camelback Rd., Phoenix, AZ 85016, Office (602) 324-6700

Banking Office & Information

(602) 324-6700

PRESCOTT

3027 Dollar Mark Way, Prescott, AZ 86305, Office (928) 771-8800

SEDONA

2785 West Hwy 89A, Sedona, AZ 86336, Office (928) 282-7440

Commercial Loans: Mike Theile Comm’l Loans SVP: Howard (Mac) McKenna Mortgage Loans: Ross Shannon

(602) 324-6772 (602) 324-6784 (602) 324-6750

Personal Banking: Patricia Taylor Real Estate: Tony Ashton

(602) 324-6703 (602) 324-6776

PHOENIX

VOC

7000 Hwy 179, #A-116, Sedona, AZ 86351, Office (928) 284-4150

SUN CITY

9745 W. Bell Rd., Sun City, AZ 85351, Office (623) 977-9200

SCOTTSDALE

6970 E. Chauncey Lane #175, Phoenix, AZ 85054 (480) 212-0070

Scottsdale@Work Jan-Feb 2009  

Scottsdale Area Chamber - Marketing Solutions: Survive & Thrive in Today's Economy