Phoenix Symphony Chorus, Dr. Thomas Bookhout, Chorus Master
Felicia Moore, Soprano
Briana Elyse Hunter, Mezzo Soprano
Miles Mykkanen, Tenor
Norman Garrett, Baritone
PROGRAM
Hindemith: Symphonic Metamorphosis
Beethoven: Symphony No. 9, “Choral”
ANN HAMPTON CALLAWAY: THE LINDA RONSTADT SONGBOOK
SYMPHONY HALL
May 9 – 11, 2025
Andrés Franco, Conductor
Ann Hampton Callaway, Vocalist
Tony-award nominee Ann Hampton Callaway brings a joyous performance of songs and stories to the stage in celebration of one of Arizona’s most beloved artists, Linda Ronstadt.
MADISON CENTER FOR THE ARTS
May 10, 2025 | 2:00 PM
Alex Amsel, Conductor
PROGRAM INCLUDES
Bernstein: Three Dance Episode from On The Town
Benzecry: Obertura Tanguera
A one-hour concert created for the whole family. Enjoy fun hands-on activities before an informative live performance.
SYMPHONY HALL
May 16 – 18, 2025
Thomas Wilkins, Conductor
Francisco Fullana, Violin
PROGRAM
Copland: El Salón México
Márquez: Fandango Violin Concerto
Grofe: Grand Canyon Suite
To be announced: Mystery Piece
Goodwill of Central and Northern Arizona turns donations into possibilities by providing no-cost services to more than 30,00 Arizonans annually that help them build a better economic future.
Your purchases and donations help support local, no-cost career services, education, sustainability efforts and housing solutions so Arizonans can build better futures for themselves and their families.
Goodwill of Central and Northern Arizona is a 501(c)(3) non-profit organization dedicated to ending poverty through the power of work! GoodwillAZ.org
36
Serving More Than Plates: M Culinary’s Philanthropy in Action
This month spotlighting M Culinary, Tyler Butler’s series explores the myriad ways businesses give back and the positive ways their programs impact our community.
COVER STORY
24
Good Business: Growing the corporate model through community engagement
In Business Magazine spoke with various for-profit and nonprofit organizations to examine different ways of aligning philanthropy with business goals and incorporating efforts into their business model.
DEPARTMENTS
9 Guest Editor
AZ Impact for Good
Richard Tollefson, founder and president of The Phoenix Philanthropy Group, introduces the “Giving” issue.
10 Feedback
Kamal Charef, Kevin Rowe and Elizabeth Woods respond to In Business Magazine’s burning business question of the month: How does employee involvement in your company’s philanthropic activities impact their engagement at work?
12 Briefs
“BetterLife Insurance Tackles Loneliness and Isolation in Arizona,”
Arizona Giving Guide
Support Arizona Gives Day on April 1
“Dailies Top Stories,” “Local Standouts Recognized for Achievements and Philanthropy,” “Virtual Leasing Assistant a Boon for Multifamily Boom” and “4 Tips to Manage Finances for Successful Growth”
15 CRE
“Lifestyle Trends Driving Real Estate Decisions” and “State-of-theArt Fulfillment Center Includes Advanced Technology and Truckers’ Lounges”
16 Semi Insights
“Arizona’s Semiconductor Industry Prepares for Tariffs,” “Liquid Metal to Next-Gen Chips” and “Does Arizona Need a New Semiconductor Identity?”
20 Healthcare
“Intensive Special Needs Training for Oral Healthcare” and “Medical Manufacturer Funds Its Own Patient Assistance Program”
FEATURES
30 10 Rules for Brainstorming Success
Susan Robertson explores techniques of visionary thinkers in navigating the chaos of open discussion to arrive at a plan of action
35 Energizing Arizona Businesses
Grace Klawitter discusses benefits to businesses and the community of SRP’s Business Demand Response Program.
22 Technology
“Next-Generation Compliance & Privacy-Focused Technology” and “Improving Patient Safety with Privacy-First Technology”
31 Books
New releases give fresh insights on business thinking.
32 Economy
Kurt Ranka examines how OEMs are adapting pricing amidst cooling inflation and tariff policy uncertainty.
34 Legal
Liz Goodman and Madelaine Braggs summarize what business owners and developers should know about proposed legislation impacting Arizona’s business landscape.
38 Nonprofit
Bertha Tapia explores the need for — and benefit from — companies shifting their focus from traditional hiring practices to a more proactive and progressive recruiting initiative.
39 Assets
The New M4: BMW 4 Series Convertible M
Plus: Personal presentation can be a businessperson’s best asset.
40 Powerlunch
Élephante Puts Its Own Stamp on Italian.
66 Roundtable
Ed Sayed discusses how companies can align their employee benefits with today’s multigenerational workforce.
“The reason people blame things on the previous generation is that there’s only one other choice.” —Doug Larson
Reimagining legal education
RaeAnne Marsh
Editor, In Business Magazine
RaeAnne Marsh became editorial director of Phoenix-based InMedia Company in 2010 and helped launch Valley-wide business resource In Business Magazine. Her journalism career began more than 20 years ago, when she left California and 12 years of teaching to transplant in Phoenix’s vibrant entrepreneurial environment, and includes incorporating her own business, Grammar & Glitz, Inc., to work with business and media clients nationwide.
Holding the magazine to strong editorial standards, she says, “New businesses are founded, out-of-staters bring new strengths, established businesses evolve and expand — all of which contributes to the dynamic vitality that I see as the mission of In Business Magazine to be the voice of and vehicle to nurture, in each monthly edition. It is my challenge to ensure each edition is packed with relevant information on a broad spectrum of issues, aimed at a readership that runs the gamut from entrepreneurial startup to major corporation.” Marsh was awarded 2024 Small Business Journalist of the Year from the U.S. Small Business Administration, Arizona District.
Guest columns are feature articles presented as a special, limited series as well as regular, ongoing series in In Business Magazine.
Tyler Butler Guest Columnist
– Social Impact
A long time corporate social responsibility practitioner, Tyler Butler is known for her expertise in creating, launching and developing successful social impact programs. Her commitment to rallying people together to make a positive difference has created sustainable signature programs empowering people to give back in a myriad of ways globally. Butler operates under the ethos of “each one teach one,” and so her contributions to In Business Magazine provide her with an outlet to share the best of what companies are doing to aid humanity. Butler looks to shed light on good corporate citizens and share stories about the magic they are creating through their generous outreach efforts.
Kim Ryder
Guest Columnist – Resilience
Kim Ryder is a dynamic commercial real estate executive with extensive experience in managing multi-million-dollar, complex projects and the build-out of more than 54 million square feet of retail and commercial space. Ryder has started several business lines in her career, most notably launching Thrive Real Estate and Development groups. Her career in the thrift industry extends over 25 years and led her team to expand the Goodwill real estate portfolio by more than 100 locations, having leadership over more than 400 transactions. Her expertise in thrift real estate has made her a well-known resource of knowledge. .
Bruce Weber
Guest Columnist – Capacity
Bruce Weber sees In Business Magazine as a valuable forum for topics relevant to our business and nonprofit community. “I am deeply interested in organizational capacity and what makes organizations successful and impactful in the work they do. In my work in the community for more than 16 years, I have worked with all sizes of organizations and leaders in helping their businesses grow and expand their impact. My previous careers with Microsoft and Hewlett Packard involved working with business integration partners to design strategies to engage new markets. In today’s complex world, I enjoy exploring the possibilities and opportunities that change can bring.”
This month’s contributors
Susan Robertson is an instructor on applied creativity at Harvard. (Leadership, page 30)
Kurt Ranka is a managing principal in Ducker Carlisle’s Automotive and Industrial Equipment Pricing practice. (Economy, page 32)
Liz Goodman is chair of Rose Law Group’s Government Affairs Department. Madelaine Braggs is the firm’s chief digital officer. (Legal, page 34)
Bertha Tapia is the community development and engagement director at Valley of the Sun United Way. (Nonprofit, page 38)
Ed Sayed is VP of Customer Success at Vimly Benefit Solutions. (Roundtable, page 66)
Publisher Rick McCartney
Editor RaeAnne Marsh
Web Editor Jake Kless
Graphic Design Matt Fischer
CONTRIBUTING WRITERS
Madelaine Braggs
Tyler Butler
Jacob Carter
Liz Goodman
Mike Hunter
Christina Johnson
Matt Mikulcik
Jennifer Purcell
Stephanie Quinn
Kurt Ranka
Marcia Ritter
Susan Robertson
Ed Sayed
Bertha Tapia
Erin Thorburn
Meredith Withar
ADVERTISING
Operations Louise Ferrari
Business Development Raegen Ramsdell
Louise Ferrari
Cami Shore
Events Amy Corben
WTSM TV STUDIO
General Manager Chris Weir
More: Visit your one-stop resource for everything business at inbusinessphx.com. For a full monthly calendar of business-related events, please visit our website.
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President & CEO Rick McCartney
Editorial Director RaeAnne Marsh
Financial Manager Tom Beyer
Office Manager Allie Jones
Accounting Manager Todd Hagen
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Vol. 16, No. 3 In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 45 W. Jefferson Street, Phoenix, AZ 85003. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 45 W. Jefferson Street, Phoenix, AZ 85003 or visit inbusinessphx.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You may send to editor@ inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other
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In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.
PARTNER ORGANIZATIONS
Debbie Hann, Interim CEO Arizona Small Business Association Central Office (602) 306-4000 www.asba.com
Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org
Kristen Wilson, CEO AZ Impact for Good (602) 279-2966 www.azimpactforgood.org
Terri Kimble, President & CEO Chandler Chamber of Commerce (480) 963-4571 www.chandlerchamber.com
Tanaha Hairston, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org
Robin Arredondo-Savage, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org
Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities. The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessphx.com.
ASSOCIATE PARTNERS
Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com
Arizona Chamber of Commerce & Industry azchamber.com
Arizona Hispanic Chamber of Commerce azhcc.com
The Black Chamber of Arizona phoenixblackchamber.com Economic Club of Phoenix econclubphx.org
Glendale Chamber of Commerce glendaleazchamber.org
Greater Phoenix Chamber of Commerce phoenixchamber.com
Greater Phoenix Equality Chamber of Commerce gpglcc.org
Mesa Chamber of Commerce mesachamber.org
North Phoenix Chamber of Commerce northphoenixchamber.com
Peoria Chamber of Commerce peoriachamber.com
Phoenix Metro Chamber of Commerce phoenixmetrochamber.com
Scottsdale Area Chamber of Commerce scottsdalechamber.com
Scottsdale Coalition of Today and Tomorrow (SCOTT) scottnow.com
Surprise Regional Chamber of Commerce surpriseregionalchamber.com
WESTMARC westmarc.org
Richard Tollefson is the founder and president of The Phoenix Philanthropy Group, an international consulting firm based in Arizona. He established the firm in 2004 after a successful career in fundraising and advancement management. Phoenix Philanthropy partners with nonprofits and philanthropists to develop strategies and resources that maximize their impact. The firm provides strategic planning, revenue generation, constituent relations, and organizational development to help clients achieve their goals. phoenixphilanthropy.com
What Gives?
Philanthropy strengthens our community. Philanthropy strengthens the businesses that practice it.
In 2023, Americans gave more than $557 billion in philanthropic support to nonprofit institutions. Individuals accounted for 67% of that total, foundations 19%, bequests 8%, and corporations 7% — more than $36.5 billion. While the level of corporate support is smaller than many assume, this number is not reflective of the many ways corporations benefit our local and global communities. Outside philanthropic investments, corporate executives lend their professional experience, technical expertise and personal networks on nonprofit boards; marketing-oriented sponsorships provide financial resources, advertising, media and reputational capital; and employees provide countless hours in volunteer support.
How does this benefit those corporations demonstrating their commitment to the communities they serve? Increasingly, whether it is appreciating financial support, recognizing volunteer engagement, aligning with corporations’ social responsibility priorities, driving consumers to buy socially responsible products and services, attracting employees in an increasing competitive workforce environment, or securing investors seeking missionaligned institutions in which to buy stock — companies on the leading edge of philanthropy, volunteerism and positive social change are increasingly those corporations that consumers are attracted to when making decisions on what to buy and where to invest.
Strategic philanthropy and community leadership drives the triple bottom line — of financial, social and environmental enrichment, revenue and profitability.
The cover story in this March edition of In Business Magazine looks at various for-profit and nonprofit organizations to examine different ways of aligning philanthropy with business goals and incorporating efforts into their business model. The Feedback feature takes one aspect of that, and three local businesses share the value of its impact on their workforce.
In feature article “10 Rules for Brainstorming Success,” Susan Robertson discusses how to navigate through the necessary level of chaos of listening to all suggestions to ending with a plan of action on a short list of ideas.
“Navigate” is also the key word Kurt Ranka uses in his Economy feature as he discusses how original equipment manufacturers, particularly those in industrial and motor-wheeled industries, are adapting their pricing in a time of cooling inflation and uncertainty around tariff policies.
In this edition’s Legal feature, Liz Goodman and Madelaine Biggs distill information to help businesses stay abreast of proposed legislation being discussed in the current session of our state legislature.
And of course, In Business Magazine’s annual support of Arizona Gives Day in collaboration with AZ Impact for Good — this March edition includes the 2025 Giving Guide to help businesses participate in the giving event on April 1.
I’m pleased to help bring you this March edition of In Business Magazine. Sincerely,
Richard Tollefson Founder & President The Phoenix Philanthropy Group
In Good Company!
Corporations have always placed their names on various areas of doing good for any community. In this March issue, we discuss the power of that giving and the various ways in which companies (small and large) give. In Greater Phoenix, we have heard for years that we are a transient community of people who have recently stepped into this market. That may be true, but as we have grown economically, so have we seen a great deal of company generosity and engagement. So, we welcome the new businesses and can be
proud of those who have been giving in great ways for years. We want to thank Richard Tollefson for his expertise and breadth of knowledge on this subject. The Phoenix Philanthropy Group has been a great partner to us for years but has also worked with so many local nonprofits to empower them and urge business to get more involved. As a business community, we are known for giving and, as Arizona Gives Day approaches (April 1), we are reminded of the impact. —Rick McCartney, Publisher
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FEEDBACK QUESTION:
Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessphx.com
For all past Feedbacks go online to inbusinessphx.com and see what Valley executives think on various business topics.
How does employee involvement in your company’s philanthropic activities impact their engagement at work?
KAMAL CHAREF
General Manager
Avondale Toyota
Sector: Automobile Dealer
Avondale Toyota fosters a culture of community engagement, empowering employees to both recommend and participate in meaningful philanthropic initiatives. Since 2005, giving back has been a core value, strengthening connections within both the company and the community.
Employees play an active role in shaping outreach efforts, with many initiatives reflecting their passions and interests. Whether coaching youth sports, assisting seniors or volunteering at local events, team members take pride in making a tangible impact. This hands-on involvement enhances morale and reinforces the meaningfulness of their work.
By aligning philanthropy with employee values, Avondale Toyota creates an inclusive, purpose-driven workplace. Supporting the community strengthens team unity, fosters personal fulfillment and enhances job satisfaction. Through these efforts, Avondale Toyota remains committed to making a lasting difference for both its employees and the community.
Avondale Toyota avondaletoyota.com
Kamal Charef has been the general manager of Avondale Toyota for the last eight years. With his commitment to assisting the local community, Charef has led the dealership to dedicating both human and capital resources to support the community it serves, which impacts nearly 25 local organizations.
KEVIN ROWE
Founder and Principal
Lerner and Rowe, PC
Sector: Law
At Lerner & Rowe, philanthropy is at our core. Our foundation, Lerner & Rowe Gives Back, is ingrained in every aspect of our nationwide injury law practice.
I founded the Lerner & Rowe Gives Back program more than 15 years ago and it has grown ever since. Each year, we host a golf tournament — which raised $1.1 million in 2024 — benefiting local charities through grants and donations. Staffed entirely by employee volunteers, it fosters connections with partners and donors.
Lerner & Rowe Gives Back also sponsors nonprofit events weekly. Our staff volunteers for causes they care about, from event registration to renovations at homeless shelters.
Our Thanksgiving turkey and backpack giveaways unite staff, strengthening workplace relationships and communication across departments.
With 96 nonprofit partners annually, our internal charitable giving committee ensures employees have a voice in funding decisions, reinforcing that their contributions matter.
Lerner & Rowe lernerandrowe.com
Kevin Rowe is the founder and principal of Lerner and Rowe, PC. He has secured more than $1 billion in settlements for injured victims. As managing partner, he oversees multiple offices while handling complex cases. His expertise includes auto accidents, malpractice and wrongful death claims, achieving multimillion-dollar settlements. He also engages in class-action litigation for broad consumer benefits and runs the company’s foundation, Lerner & Rowe Gives Back.
Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessphx.com. Look for survey questions and other research on our business community.
ELIZABETH WOODS
Director of Philanthropy
Plexus Worldwide
Sector: Health & Wellness
“One Plexus” is a common phrase here, which essentially means we work as a team toward the health and happiness goals of our staff, customers and community.
I’ve witnessed colleagues become energized after volunteering as a group with Plexus. They feel a greater sense of community and company pride and, therefore, become engaged knowing their work matters toward cause-driven efforts.
Volunteer events, such as our annual week of service with St. Mary’s Food Bank, also brings our colleagues together. We have a great time as an entire company and all walk away knowing we have the ability to make a difference. No community act is too small to make a big impact! Plus, any act of doing good can be contagious, and that’s certainly true with all our volunteer events.
It’s important to love what you do, and purpose-driven work is a great way to enjoy your profession and find deeper meaning.
Plexus Worldwide plexusworldwide.com
Elizabeth Woods is the director of Philanthropy at Plexus Worldwide and the driving force behind its global philanthropic initiatives. Woods leads and plans numerous staff and customer volunteer events and giveback collaborations. She oversees Plexus’s global Nourish One® initiative and other causedriven efforts like Hunger Action Month and Breast Cancer Awareness Month. Woods is the current Valley Kids Foundation President of the Valley of the Sun Active 20-30 Club.
IS WHAT GIVES US PURPOSE HONOR
DAILIES TOP STORIES
‘In
Business
Dailies’ Most Views Last 30 Days
Here are the stories with the most views over the past 30 days (prior to press time) that were features in our In Business Dailies. The In Business Dailies hit email inboxes twice each weekday — at 9:30 a.m. and updated at 4:30 p.m. Sign up today at www.inbusinessphx.com/dailies-signup.
Commercial Real Estate & Development | Cover Story | February 2025
Building Arizona: Critical Strengths and Challenges in Our Housing Market
by RaeAnne Marsh
Metro Phoenix is the No. 3 housing market in the United States, according to Greg Vogel, founder and CEO of Land Advisors Organization, who cites data from the U.S. Census Bureau showing single-family and multifamily permits totaled 45,000 for the 12 months through September 2024.
Growth & Enterprise | CRE | January 2025 Innovation in CRE:
BetterLife Insurance Tackles Loneliness and Isolation in Arizona
Loneliness and isolation are growing problems with severe health impacts, and in Arizona, one insurance company aims to reverse that trend by strengthening social connections for people across the state.
While still in the initial phase with approximately 400 Arizona-based members, the company plans to establish local member groups soon.
Taking Risks Is
the Only Way to Win the
Game
by Jeff Emmons
Eleven years ago, I ran a mid-level audio-visual company that relied on builders, architects and project managers to bring us business. We did amazing work, had a group of dedicated people, excellent technology and were profitable. We were following the rules. We were doing okay.
As CEO and founder, I realized “okay” was not good enough for me or my company, Immedia. I also realized that if we were going to grow, it would require breaking some rules.
Economy & Trends | Cover Story | January 2025 Trending in 2025: Forecasting Strengths and Challenges in Our Key Economic Sectors
by RaeAnne Marsh
As we look to the new year ahead with the usual mixture of eagerness and trepidation, we recognize how interconnected we are. Business does not exist in silos, so we value insights from fields that touch our own, even if only peripherally. In Business Magazine reached out to leaders of businesses in our community for their thought leadership in areas at the very foundation of our economy.
BetterLife has introduced BetterLife Connect, a social membership program that will establish new member groups in Arizona. These community groups will be managed by local member group leaders who organize projects that fill needs in their specific areas. The most significant benefit is the groups themself, which bring people together for a common cause and provide new opportunities for connection to fight against the rising problem of loneliness.
“Society today is trending away from personal relationships, having a real effect on not only mental health but physical health as well,” says BetterLife CEO Chris Campbell. “It’s time to reverse that trend, and BetterLife means to be part of the solution.”
The health threat of isolation is real. A 2023 U.S. Surgeon General report identifies social disconnection as an epidemic, with a mortality impact comparable to smoking up to 15 cigarettes per day. That is similar to impacts seen from things like obesity and physical inactivity.
BetterLife is a 125-year-old, not-for-profit, member-owned fraternal life insurance company based in Wisconsin, where local groups are already in place and making a difference. The Connect program opens these groups to everyone, regardless of whether they take advantage of BetterLife’s life insurance and annuity options or not.
“Though our current presence in Arizona is small, we’re excited to help members experience connection, belonging, and financial security,” says Angel Thomas, BetterLife senior VP of member experience.
BetterLife Connect members get access to community events, interactive online events, the Optimity™ Wellness App and more. Membership is free for policyholders. For non-policyholders, BetterLife is offering a limited-time offer of one year membership at no cost, with renewal for $35/year. Building communities and supporting its members is at the core of BetterLife’s not-forprofit model.
“I find the piece that sticks with people the most is that we take any profit and turn it around and give it back where it’s needed,” Thomas says. “This investment makes us special and will allow us to impact Arizona’s communities positively.”
BetterLife offers a competitive portfolio of insurance products, providing Term, Universal and Whole life solutions, including Final Expense options as well as Annuities. The company is authorized to conduct business in 18 states and is currently conducting business as BetterLife Insurance Company in Oregon.
Matt Mikulcik, chief operating officer at BetterLife
BetterLife betterlifeins.com
BetterLife Connect connect.betterlifeins.com
A 2023 U.S. Surgeon General report identifies social disconnection as an epidemic, with a mortality impact comparable to smoking up to 15 cigarettes per day.
Photo
AvAir Recognized as Industry Leader
For the fifth consecutive year, AvAir, an inventory solutions provider for the aviation aftermarket now celebrating its 25th year, was awarded the No. 1 position on Airline Economics’ Aviation 100 “Parts Supplier of the Year” award. This remarkable achievement solidifies AvAir’s reputation as an industry leader with an unwavering commitment to excellence.
Over the last year, AvAir has strengthened its global presence by expanding industry partnerships and enhancing support for its existing clients. The company has also strategically grown its workforce, hiring talented professionals across various departments in both its Arizona headquarters and Ireland office. avair.aero
ClearSky Rehab Hospital among Top in Nation ClearSky Rehabilitation Hospital of Avondale was ranked in the Top 10% of medical rehabilitation hospitals in the nation by Netsmart Technologies, Inc. for providing patient care that is effective, efficient, timely and patient-centered. The 30-bed hospital provides specialized rehabilitative care to patients who are recovering from disabling injuries or illnesses such as strokes, brain injuries, hip fractures, spinal injuries, Parkinson’s disease, multiple sclerosis or other medically complex conditions. clearskyhealth.com/avondale
Robson Communities Wins 5 Silvers in Marketing Robson Resort Communities, a leader in luxury 55+ living, was awarded five Silver Awards by the prestigious Nationals New Home Sales and Marketing Awards presented by the National Association of Home Builders. These include the Print Ad for 55+ Buyer and the 55+ Integrated Marketing Strategy/Campaign for “Say Goodbye to the Regular 9 to 5,” and the Digital Advertising for 55+ Buyer, all directed to the Arizona and Texas markets. robson.com
Arizona Financial Donates Computers
In 2024, Arizona Financial Credit Union cycled its internal tech refreshing into a significant community impact by donating more than 920 refurbished laptops and PCs primarily to local and international nonprofits as well as the credit union’s employees. These donations not only support the missions of the chosen nonprofit organizations but also contribute to reducing electronic waste, showcasing the credit union’s dedication to sustainability and community investment. arizonafinancial.org
Virtual Leasing Assistant a Boon for Multifamily Boom
Nurture Boss is an advanced AI solution for the multifamily housing sector that recently announced a $4.025 million Series A funding round from AZVC and In Revenue Capital. I founded the company to provide a solution to the urgent problem of a significant labor shortage amid a booming market. The company’s “AI for Multifamily” solution was created to streamline leasing operations and make the process fully autonomous and much more efficient.
Currently, Nurture Boss’ Virtual Leasing Assistant (VLA) is disrupting the multifamily tech scene by bringing AI agents to apartment communities across the U.S. It is doing so by communicating with prospective and current residents via email, text, phone and web chat. From the moment a prospective resident expresses interest in an apartment community until an existing resident renews their lease, the VLA provides communication every step along the way to ensure a seamless process.
For example, the technology begins by reaching out to new prospective residents
through text and email to gather pertinent information, such as how many bedrooms are needed and when, do they have pets, etc. The technology then uses this information to tailor its outreach to address specific needs and wants. After the VLA has helped a prospective resident navigate the leasing process, it can assist in facilitating a smooth move-in experience. This can include guiding residents through the move-in process, facilitating ontime rent payments, collecting overdue rent, driving more online reviews or kick-starting the renewal process. Throughout the journey as a resident, the technology is there to ensure needed information and materials are always available to residents.
Since implementing this new technology, apartment owners and operators have seen an uptick in onsite team efficiency, lead-totour ratios, lead-to-lease rations, on-time rent payments and renewal rates. —Jacob Carter, founder and CEO of Nurture Boss ( nurtureboss.io)
4 Tips to Manage Finances for Successful Growth
Approximately 82% of small businesses that fail do so as a result of poor cash flow management — or a complete lack of understanding of cash flow.
So how can business owners prepare themselves and avoid becoming a failed statistic? As someone who has helped companies manage and grow their finances to upwards of eight figures, I offer a few tips:
• Create a detailed budget. Do this at the beginning of each year and update it monthly. Account for all potential income and all potential expenses. Always maintain an emergency fund for any unexpected occurrences and have a line of credit to draw on when needed.
• Forecast cash flow. Avoid surprises by creating a rolling 13-week cash flow forecast. Monitor and adjust it weekly to ensure liquidity. Be strategic by following up on late payments quickly or doing things like offering discounts for early payments.
• Track expenses. It’s essential to know what is going out of the bank, just as much as it is to know what’s going in. Differentiate
Approximately 82% of small businesses that fail do so as a result of poor cash flow management — or a complete lack of understanding of cash flow.
between essential and non-essential expenses, automate as much as possible to reduce operational costs, and negotiate with suppliers to obtain better deals.
• Maintain accurate bookkeeping. One of the easiest things to delegate is accounting by using software (e.g., QuickBooks) and/or by hiring someone to manage it. This frees up the business owner’s time to focus on core competencies and other items that will move the needle. Bank and credit statements should also be reconciled monthly, along with profit and loss reporting. Business owners should know their debt-to-equity ratio.
These are just a few things that can get a business on the path to financial success. However, it’s just as important to avoid debt, pay taxes, file returns and have legal contracts in place to protect against any potential financial disputes. —Marcia Ritter, founder and president of NexFaze (www.nexfazeco.com), a Scottsdale-based accounting and finance firm
Lifestyle Trends Driving Real Estate Decisions
Although many of us have settled into the new year and our resolutions have lost their momentum, we can all benefit from continual reflection on the last couple of years and how we can move forward in ways that are productive and inspiring. One way to do that correlates with a lifestyle trend we have been following for a while and is really gaining traction right now. This trend is the rise in going on adventures or seeking unique experiences.
Personal and professional life coach Jesse Itzler stresses the importance of putting ourselves in exceptional places to be able to do exceptional things. Airbnb and Vrbo have their “experiences” and “unique stays” categories, while Marriott has a series of castles, country estates, vineyards and haunted hotels. While some of these destinations are high end and one of a kind, Itzler stresses the importance of finding a mini adventure every other month — things that we can do to break out of our routine that we haven’t done before. They can be as simple as taking a cooking class or going on a hike. These “mini adventures” feel inspiring and attainable, and are something we see people craving in order to break out of the stresses of the last several years.
What does this have to do with commercial real estate? Lifestyle is the driving force behind many real estate decisions, and while we’ve been observing this trend for a while, it has informed so much of how we look at amenity offerings for offices, hotels, resorts and multifamily, as well as city planning and placemaking. Using verbiage adopted from
CallisonRTKL, a global architecture, planning and design firm, and its approach to amenities, we look at them from a lens of “customary, elevated or unexpected” to help clients determine the right mix for their properties and targeted demographic.
Customary amenities are the standard amenities that people expect and can sometimes rely on, while elevated or unexpected amenities are the ones that raise rents and differentiate. The goal is to create spaces that feed into the need to create “mini adventures” and provide environments that inspire people to reach out of their comfort zone or see a life where they are their best selves.
Finding a balance between needs and aspirations that connect with the end user is what sets properties apart. An example of this is current fitness offerings. Fitness centers are common in multifamily, hotels and even offices, but providing a spin room or a yoga space is a more elevated offering, while providing meditation rooms, cold plunges or virtual trainers are more unexpected. When consumers are constantly trying to separate signal from noise when trying to make decisions, this way of thinking is more and more crucial in staying current in the marketplace. —Christina Johnson, creative director of Phoenix- and San Francisco-based Private Label International (privatelabelintl.com), a full-service interior design studio that develops hospitality environments and lifestyle brand experiences for clients worldwide
State-of-the-Art Fulfillment Center Includes Advanced Technology and Truckers’ Lounges
Phoenix-based Stevens-Leinweber Construction recently completed a state-of-the-art Global Fulfillment Center for Illinois-based Parts Town Unlimited. Parts Town’s new operation spans 420,536 square feet, occupying all of Building B at C|303 Phase I, a 1.75-million-square-foot industrial development in Glendale by Merit Partners, Inc. The facility establishes Parts Town’s first-ever location in the Southwest and its largest and most technologically advanced U.S. fulfillment center to date.
Recognized by Inc. 5000 as one of the fastest-growing companies in the U.S., Parts Town is a global leader in the high-tech distribution of original equipment manufacturer foodservice equipment parts, residential appliance parts, HVAC parts, consumer electronic parts and related products Integrating the latest in logistics technology and efficiencies, the Parts Town C|303 facility includes:
• A 30,000-square-foot robotic Autostore system, the fastest order fulfillment system per square foot in the market, operated by autonomous, high-speed robots that move on top of an aluminum cubic grid to select, rearrange and deliver bins directly to connected ports for order picking and replenishment.
• A 42,000-square-foot mezzanine system, offering a flexible, low-cost way to expand building function, fully utilize building volume, and maximize Parts Town’s capacity for automated material handling.
• An automated material handling conveyor system running throughout the warehouse, using integrated technology to mechanically transport goods with increased efficiency and accuracy.
• Two trucker’s lounges, a thoughtful addition providing an amenity area and dedicated restrooms for the drivers who ensure Parts Town products are delivered quickly and accurately across the U.S. —Mike Hunter stevensleinweber.com
If you have news to share about the semiconductor industry in Arizona, email us at semiinsights@ inbusinessphx.com
Arizona’s Semiconductor Industry Prepares for Tariffs
Will growth stay on track?
by Stephanie Quinn
Arizona’s semiconductor industry is facing a new variable in its growth equation: tariffs. With billions of dollars on the line, the industry is bracing for what comes next. If higher import taxes on materials from Mexico, China and Canada take effect, chip manufacturers must adapt — and fast.
Even as TSMC ramps up production of four-nanometer chips in Phoenix, the semiconductor supply chain remains deeply global. Key materials, advanced packaging and specialized components often cross multiple borders before a chip reaches its final destination. Now, uncertainty looms: Will tariffs drive up costs? Could they slow Arizona’s momentum as a semiconductor leader? And how are companies preparing?
Arizona’s economic future is closely tied to international trade — especially with Mexico and Canada, two of the state’s top trading partners. In 2023 alone, Arizona imported $11.8 billion in goods from Mexico, $3.9 billion from China and $2.59 billion from Canada, according to U.S. trade data. Semiconductors and electronics top the list of both imports and exports.
The problem? Tariffs on critical chip components could drive up production costs — and those increases might not stop at manufacturers. Higher costs could trickle down to Arizona businesses, impacting pricing, hiring and supply chains across the state.
“The trade relationship with Mexico is, arguably, the most important one that we have,” Chris Camacho, president and CEO of the Greater Phoenix Economic Council, told the Arizona Republic
Look at any semiconductor supply chain, and one fact is clear: It’s built on partnerships. Arizona-based manufacturers may design and fabricate chips locally, but final packaging and assembly often happen elsewhere.
Over the past few years, nearshoring (relocating production closer to the U.S.) has exploded. In 2023, Mexico overtook China as Arizona’s largest trading partner. The country’s role in semiconductor packaging, transportation and materials sourcing is only growing.
Now, tariffs could complicate that shift. While some business leaders argue that tariffs will encourage domestic manufacturing, others worry that higher costs could weaken Arizona’s competitive edge in the semiconductor race.
Companies across Arizona aren’t waiting to see what happens. They’re adjusting their strategies now to mitigate risk and ensure continued growth
TSMC, Intel and Amkor Technology are ramping up U.S. production. TSMC is on track to begin high-volume chip production in Arizona by early this year. If tariffs increase costs on overseas operations, TSMC could fast-track plans to expand its Arizona capacity.
DIVERSIFYING SUPPLIER NETWORKS
Some firms are already shifting their supplier networks. Instead of relying heavily on Asian or Mexican imports, companies are exploring partnerships with European manufacturers and increasing domestic sourcing.
Manufacturers are already looking at ways to diversify their supplier networks in anticipation of potential trade policy shifts, according to Danny Seiden, president and CEO of the Arizona Chamber of Commerce and Industry. He noted that many companies are taking proactive steps to maintain stability and ensure they can continue operations smoothly, regardless of how tariffs unfold.
STRENGTHENING ARIZONA’S LOCAL SUPPLY CHAIN
As Arizona continues cementing its status as a semiconductor hub, companies are investing in in-state resources. Local suppliers of chip components, packaging and materials could see new opportunities if tariffs make international imports costlier.
The Arizona Commerce Authority has been actively working to attract semiconductor suppliers, ensuring that Arizona remains a competitive environment for chip manufacturing — regardless of trade disputes.
The United States semiconductor industry has already faced major challenges: The global chip shortage strained supply chains, forcing manufacturers to adapt to volatile demand. Geopolitical tensions have reshaped trade agreements, altering how critical materials move across borders. And now, tariffs introduce another layer of uncertainty, one that could redefine the economics of chip production domestically.
What happens next isn’t just about policy — it’s about Arizona’s long-term economic future.
Every decision made in Washington has the potential to ripple through Arizona’s supply chains, affecting timelines, pricing and competitiveness on the global stage. Industry leaders are not just watching; they’re actively preparing — adjusting supply strategies, exploring new partnerships, and reinforcing domestic capabilities to ensure resilience no matter how the landscape shifts.
One thing is clear: Arizona’s semiconductor sector isn’t standing still. It’s anticipating change, adapting, and positioning itself to remain at the forefront of chip manufacturing — no matter what challenges come next.
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Liquid Metal to NextGen
Chips
In the race to build faster, more powerful chips, semiconductor manufacturers face an ongoing challenge: how to pack more processing power into smaller spaces. LQDX (“lik-WID-ix”), a local developer of high-performance materials, is taking a different approach — trading traditional vacuumbased deposition for a liquid alternative.
LQDX’s Liquid Metal Ink (LMIx®) technology replaces Physical Vapor Deposition (PVD) with a PVD-in-a-Bottle™ solution, enabling ultra-highdensity interconnects (UHDI) at a fraction of the cost. This method could redefine chip interconnects, making advanced packaging more scalable, costeffective and adaptable. The technology enables circuits up to 250 times denser than traditional Printed Circuit Boards (PCBs), opening new possibilities for IC-substrates, Fan-Out Wafer-Level Packaging (FOWLP) and next-generation chiplet architectures.
LQDX is advancing its technology through a formal partnership with Arizona State University. As part of ASU’s Advanced Packaging Piloting Facility, funded by CHIPS for America, LQDX will work with researchers and industry partners to test, refine and scale U.S.-centric semiconductor packaging solutions.
“ASU is the new center of gravity of U.S. semiconductor and packaging innovation,” says Simon McElrea, CEO of LQDX. “Coupled with the recent CHIPS investments and large-scale manufacturing builds from TSMC and Amkor, there is no better development partner for LQDX.”
Building on research initiated in 2024, LQDX’s Liquid Metal Ink technology will be tested and refined at ASU’s Advanced Packaging Piloting Facility, a key project within the CHIPS for America National Advanced Packaging Manufacturing Program. Beyond research, the collaboration will focus on commercializing LQDX’s technology, working alongside industry leaders to develop packaging solutions tailored to the growing demand for AI and high-performance computing.
By working with ASU, LQDX is not only refining its technology but also helping shape the future of semiconductor packaging — advancing U.S. capabilities in a field critical to AI and nextgeneration computing. —Stephanie Quinn
Does Arizona Need a New Semiconductor Identity?
“Arizona’s Silicon Desert” has been a fitting label for the state’s semiconductor industry — a nod to both its thriving tech sector and arid landscape. With more than $100 billion in investments, Arizona has cemented its role in the global semiconductor supply chain. But as the sector expands, some industry leaders argue the nickname no longer captures the full picture. Now, a rebranding effort is underway to craft an identity that better reflects the state’s future in advanced technology.
That’s the purpose of the “Chip In for Arizona” competition, a branding initiative focused on redefining Arizona’s semiconductor ecosystem. Led by EMD Electronics, SEMI, the Arizona Commerce Authority and the Greater Phoenix Economic Council, the contest invites students to develop a name and brand that reflects the region’s future in chip manufacturing, packaging and innovation.
“We at EMD Electronics are proud to sponsor the ‘Chip In for Arizona’ competition,” says Kate Dei Cas, executive vice president at EMD Electronics. “Alongside our partners at SEMI, the Arizona Commerce Authority and the Greater Phoenix Economic Council, we’re not just redefining our narrative; we’re empowering the next generation of innovators. What better way to shape a new identity for our state’s semiconductor ecosystem than by harnessing the creativity of our future leaders? This initiative will raise awareness of the incredible opportunities within Arizona’s semiconductor industry, positioning our state as a vibrant tech hub that attracts talent and investment for years to come.”
But does Arizona really need a new identity, or is “Silicon Desert” still relevant?
Arizona’s semiconductor sector has seen explosive growth in recent years, attracting record investment and global recognition. With TSMC, Intel and Amkor Technology expanding their footprints, state-backed initiatives to attract suppliers and a growing workforce pipeline, the state is no longer just an emerging player — it’s an industry leader.
“Arizona has a longstanding history of semiconductor innovation, beginning with Motorola’s emergence in the 1940s and Intel’s rise as a major manufacturer starting in the ‘70s,” says Chris Camacho, president and CEO of the Greater Phoenix Economic Council. “In recent years, the market has gained international notoriety for
rapid semiconductor ecosystem growth, including major companies advancing next-gen fabrication, research and development, and packaging innovation. With this vision, now is the time for a forward-looking identity that encompasses both the progress and opportunity that is unique to Arizona’s economic landscape.”
For some, the Silicon Desert nickname suggests a secondary role to Silicon Valley rather than a distinct identity. Reframing the state’s brand could help differentiate Arizona from other emerging semiconductor hubs like Texas and New York.
For SEMI Americas, which represents the global semiconductor industry, the competition is about more than just a name — it’s about reinforcing Arizona’s status as a critical semiconductor center.
“The semiconductor ecosystem in Arizona is rapidly growing, with more than $100 billion in investments in this region,” says Joe Stockunas, president of SEMI Americas. “Arizona continues to grow as a key manufacturing and innovation hub, and a strong brand identity will reinforce the state’s leadership in the semiconductor industry. There is a lot of opportunity in Arizona, and we’re excited to promote industry collaboration and foster innovation by bringing our flagship SEMICON West exhibition to Phoenix for the first time on October 7–9 this year.”
The decision to move SEMICON West to Phoenix for the first time in 50 years underscores Arizona’s growing influence. The shift places the state alongside other global tech centers like San Francisco and Taipei, reinforcing its reputation as a high-tech manufacturing powerhouse.
Whether Arizona adopts a new semiconductor identity or sticks with “Silicon Desert,” one thing is clear: The state is no longer just competing for recognition — it’s competing for the future of the industry. And for the students taking part in the competition, the challenge is set: How to brand the next chapter of Arizona’s semiconductor legacy.
Stephanie Quinn
semiconwest.org/chip-in-for-arizona
What’s in a Name? Other semiconductor regions have adopted unique branding. Texas markets itself as “Silicon Hills,” while New York leans into “Tech Valley.” Arizona’s initiative follows this trend, aiming to craft an identity that speaks to advanced manufacturing, sustainability, and technological leadership.
Photo courtesy of LQDX (right)
Intensive Special Needs Training for Oral Health Providers
Arizona’s community health dentists and local nonprofits often face challenges when it comes to accessing dental training and continuing education. To increase access to care, Delta Dental of Arizona, through its Foundation, recently funded 20 scholarships supporting 10 community health centers, public health clinics and oral health nonprofit programs across Arizona to take part in the intensive special-needs training program through the New York University Oral Health Center for People with Disabilities. In addition to the program scholarships, a collaboration with BHHS Legacy Foundation, Arizona Department of Health Services and The Burton Family Foundation enabled travel stipends of up to $2,500 to also be provided to all recipients.
The program’s three-day intensive training focuses on observing patient workflow and experience, utilizing accommodation in health risk assessment and treatment planning, working with caregivers to maintain oral health for patients, understanding physical ergonomics of treating patients, and best accommodations of physical space characteristics and needs.
“For the over 7 million people in the U.S. with intellectual or developmental disabilities, visiting the dentist for oral health care can be overwhelming or even inaccessible, and we are out to change that in our state,” says Michael Jones, president and chief executive officer of Delta Dental of Arizona and chair of the Delta Dental of Arizona Foundation. In 2024, Delta Dental of Arizona added a Special Health Care Needs dental benefit to most of its dental plans, which includes treatment delivery modifications and the use of anesthesia when necessary to provide dental care.
In addition to the scholarship program, Delta Dental is also currently offering free special needs training opportunities for network and community health center dentists in Arizona. The program, titled Center for Persons with Disabilities Presentation Series, was developed in partnership with the University of Pennsylvania and raises awareness of oral health barriers for individuals with disabilities. These online courses are open to all dentists and staff. —Mike Hunter deltadentalaz.com
Medical Manufacturer Funds Its Own Patient Assistance Program
BioLab Sciences, a skin substitute brand of BioLab Holdings, Inc., a Mesa-based medical manufacturer specializing in wound healing and wound care products, recently launched its Charity Care initiative. The Patient Assistance Program was created to help patients who are uninsured and without the financial means to access BioLab’s advanced wound care products.
“Our goal is to get wound care to every patient who needs it,” says Marshall Medley, D.O., chief medical officer. “There are so many people who don’t have the insurance coverage or financial means for adequate care. Our Charity Care Program was put in place to help these people if the medical wound care circumstance arises. We remain committed to helping as many patients as we can through education and, now, with our Charity Care program.”
Dr. Medley notes this program allows BioLab’ products to be used by clinicians in assisting patients in need, explaining that anyone who is uninsured can have their clinician apply to this program. “There is a brief questionnaire to make sure the patient meets the required criteria. The products will then be used according to wellestablished standards of care.”
Through the Charity Care program, patients would gain access to any of BioLab’s wound care products: Tri-Membrane Wrap™, Membrane Wrap™ and Membrane Wrap - Hydro™.
“Our charity program helps providers to fully support their patients who need wound care products, regardless of their financial situation,” says Jaime Leija, president and co-
founder. “We want to help chronic non-healers overcome their wounds.” It’s a responsibility engrained in the company’s operations. “We have budgeted funds to subsidize this program,” Leija says, sharing, “We feel it’s important to provide access to all patients who have non-healing wounds.”
BioLab Holdings, Inc. is a Phoenix-based medical manufacturer specializing in wound healing. Its products, Membrane Wrap Lite™, Tri-Membrane Wrap™, Membrane Wrap™ and Membrane Wrap - Hydro™, use human tissue allograft derived from amniotic membrane that provides structural tissue for use as a wound protectant covering. The products are minimally manipulated, preserving the properties that the tissue exhibits in its natural state. The company’s mission is to manufacture reliable and safe products with the highest quality to help optimize body performance through continuous innovation, education, superior customer service and teamwork.
“One of our fundamental values is providing access to reliable, safe products to all those who need them,” Leija reiterates, noting, “Unfortunately, not all patients suffering from wounds have insurance or the financial resources to pay for our products. So, we have created a legally vetted method for doctors to care for their patients who don’t have the financial resources. It’s the responsible and ethical thing to do.”
RaeAnne Marsh
BioLab Sciences biolabsciences.net
Photos courtesy of BioLab Sciences (right), Delta Dental Arizona (left)
In today’s landscape, increased security and privacy standards are in place to address evolving concerns and challenges for both physical and cyber security. As new industry regulations are implemented to protect against potential threats, companies using legacy systems often struggle to stay compliant.
Alcatraz AI, a leader in access control and AIpowered security solutions, created its Rock and Rock X solutions to address these concerns with touchless facial authentication, real-time tailgating detection and robust consent management, all fully compliant with BIPA, GDPR, CCPA and more. Unlike legacy biometric readers, Alcatraz AI’s solutions maintain data integrity by creating a secure digital profile without exposing personally identifiable information (PII). User images, names and job titles are never displayed or stored, ensuring compliance and peace of mind.
“Yesterday’s technology is no match for today’s challenges,” says Tina D’Agostin, CEO of Alcatraz AI. “With the Rock and Rock X solutions, companies can make the shift from lagging legacy systems to leading-edge, privacy-first technology that seamlessly addresses today’s evolving security issues.”
Alcatraz AI’s Rock and Rock X solutions empower organizations across multiple industries, including data centers, critical infrastructure, healthcare facilities, higher education campuses, entertainment venues, and more, to secure their spaces with cutting-edge technology, ensuring operational efficiency and alignment with evolving privacy standards. As more and more companies enact return-to-office mandates, it becomes increasingly important for enterprises to prioritize workplace safety and ensure their security is well-equipped to handle the influx of additional people back in the office. —
Mike Hunter alcatraz.ai
Improving Patient Safety with Privacy-First Technology
Fellowship Square Mesa has significantly reduced falls among its residents after implementing Helpany’s AI-powered, radarbased monitoring system, Paul. In just two months, the senior living community saw a 70% decrease in falls, setting a new standard for safety and proactive care.
A SMARTER APPROACH TO FALL PREVENTION
Falls are one of the biggest risks in senior living communities, often leading to hospital visits, loss of independence and a decline in quality of life. Determined to find a better solution, Fellowship Square Mesa turned to Helpany’s innovative technology to reduce fall risks while preserving residents’ privacy.
Unlike traditional monitoring systems that rely on cameras, Paul uses radar technology to track movement patterns and detect potential falls before they happen. This real-time analysis allows caregivers to intervene early — particularly at night, when falls are most common.
“Falls are a major concern for every senior community, and at Fellowship Square Mesa, we aimed to pioneer effective fall-prevention strategies while preserving the independence and dignity of our residents,” says Jon Scott Williams, executive director of Fellowship Square Mesa. “With Helpany, we can identify residents at risk and assist them proactively, leading to higher resident satisfaction, fewer falls and stronger resident relationships.”
RESULTS THAT SPEAK FOR THEMSELVES
In just two months, the impact of Helpany’s technology has been clear:
• Seventy percent reduction in falls compared to the community’s long-term monthly average.
• Elimination of nighttime falls, previously a significant concern.
• Fewer fall-related emergency room visits, with rates now well below industry norms.
• More than $200,000 in financial value generated by reducing the need for additional overnight staff.
Tawnya Christensen, assisted living director at Fellowship Square Mesa, says the technology has transformed how staff members provide care. “Thanks to Helpany, we not only have reduced falls by 70%, but have also enhanced our efficiency and effectiveness, allowing us to further elevate the quality of care we provide,”
she says. “The technology allowed us to radically transform our fall-prevention efforts, creating a safer environment for our residents, fostering a strong culture of fall prevention among staff, and reducing anxiety for family members.”
PRIVACY-FIRST TECHNOLOGY THAT RESPECTS RESIDENTS
One of the biggest concerns with fall detection systems is privacy. Many rely on video surveillance, which can feel intrusive for residents. Helpany’s Paul device removes that concern by using radar technology instead of cameras.
This privacy-first approach ensures residents feel comfortable while still receiving the benefits of real-time monitoring. Staff can track movement patterns and detect risks without invading personal space, leading to a better experience for both caregivers and residents. By shifting to a proactive model, Fellowship Square Mesa has fostered a culture where staff can anticipate and address needs before an incident occurs. The ability to detect subtle changes in movement patterns means caregivers can adjust care plans in real time, helping prevent falls before they happen.
REDEFINING SAFETY IN SENIOR LIVING
The success of Helpany’s technology at Fellowship Square Mesa highlights the potential of AI-driven solutions to reshape senior care. By integrating advanced monitoring with compassionate caregiving, the community has set a new benchmark for safety and well-being.
As more senior living communities seek innovative ways to improve care, Fellowship Square Mesa’s experience serves as a model for the future. With AI-driven fall prevention proving its effectiveness, technology is playing an increasingly vital role in keeping seniors safe while preserving their independence.
By embracing forward-thinking solutions, Fellowship Square Mesa has reinforced its commitment to providing a secure, supportive environment for its residents. As the industry evolves, the integration of AI and privacy-first monitoring could pave the way for safer, smarter senior living nationwide. —Meredith Witthar
With AI-driven fall prevention proving its effectiveness, technology is playing an increasingly vital role in keeping seniors safe while preserving their independence.
Good Business
Growing the corporate model through community engagement
by RaeAnne Marsh
We want our neighbors to see TSMC Arizona as a big contributor to the growth and prosperity of the community,” says a spokesperson for the microchip manufacturing giant that has established an expansive campus in Northwest Phoenix. Noting that thousands of jobs will be created to run the semiconductor fabs in the coming years, with talent recruited here in the state, she goes on to say that deeper community relationships will increase the awareness of the industry and TSMC’s role, iterating the philosophy underlying TSMC’s commitment to corporate community responsibility. “We want the community to view TSMC Arizona as a responsible corporate neighbor, and a place where they would be proud to work and grow a career.
While dollar donations often make the headlines, corporate community responsibility manifests significantly in other ways as well. As Jackson Fonder, CEO of UMOM New Day Centers, explains, “At UMOM New Day Centers, corporate partnerships go beyond financial contributions. They extend to event volunteers, board memberships, and collaborations with community groups and other nonprofits.” He credits partnerships with volunteer programs, such as the Scottsdale Leadership Group, as key in projects like organizing UMOM’s warehouse and on-campus Clothing Closet, thereby helping ensure families experiencing homelessness have access to essential items. He also cites board membership as another critical avenue of support. “Corporate leaders bring valuable expertise in areas like finance, marketing, and strategic planning, which helps us expand our impact,” he points out.
Additionally, Fonder says, “Collaboration with other nonprofits like the Arizona Pet Project has also allowed us to address unique needs like providing pet care for families, ensuring that pets can stay together with their owners during times of crisis. These partnerships strengthen UMOM’s foundation, enhance programs and ensure sustainability, helping 2,710 clients secure permanent housing last year.”
It’s a win-win-win for the nonprofit community benefit organization, the for-profit business and the community. Brandon Michaels, president and CEO of OneAZ Credit Union, makes that clear in sharing his company’s experience: “At OneAZ, community impact and engagement are at the heart of our strategy to drive prosperity and growth throughout Arizona. By actively supporting local nonprofit organizations, we’re differentiating ourselves as more than a financial institution — we are truly a partner for our members with the goal of building stronger communities for all Arizonans. When Arizonans see the OneAZ logo, we want them to immediately think about the ways we’re inspiring dreams and driving
prosperity for themselves, their families and their community.”
Some for-profit organizations create an affiliated nonprofit aimed at benefiting the community in a very targeted focus. The HonorHealth Foundation, for example, was created to support and advance HonorHealth’s mission, which is to improve the health and well-being of the community.
In fulfilling its mission, HonorHealth assembles a team of medical professionals expertly trained and with a passion for delivering patientcentered care. The HonorHealth Foundation serves as the philanthropic arm of HonorHealth, sharing in the mission to improve the health and well-being of the community. Explains HonorHealth CEO Todd LaPorte, “By aligning Foundation goals with HonorHealth’s strategic priorities, the Foundation ensures donations address what HonorHealth and patients need to best serve the community.”
This practice of creating an affiliated nonprofit arm is a practice of many businesses but often aiming their philanthropic efforts to broader community service. An example is the OneAZ Community Foundation.
“Because our team is passionate about making a difference in the lives of our members and their community, we have created an organization that is a leader in giving back to the community,” Michaels says, describing the OneAZ Community Foundation as committed to bringing about change that ignites growth and makes a significant impact on the lives of Arizonans.
“Since 2016, we’ve donated nearly $2 million to organizations and causes across the state, impacting hundreds of thousands of lives.” And he notes contributions go beyond monetary donations. “We also have a robust volunteerism program that provides each associate with 16 hours of paid volunteer time off. This results in thousands of hours of community service from our team members every year!”
All this, of course, strengthens the nonprofit. As Fonder notes, “Corporate
support fuels our mission, not just through funding but also through volunteerism, expertise, and advocacy. Event volunteers from corporate partners play a vital role in projects like warehouse efficiency and managing donations, while companies can contribute to specialized skills clients need for employment.” And nonprofit organizations also create specific programs to engage businesses in their community.
Describing two such programs, Fonder shares, “Through the Preferred Employment Partner program, UMOM connects motivated, qualified candidates with employers who offer livable wages, regular hours, and opportunities for professional growth. This initiative prioritizes long-term stability and success over simple job placement. Programs like Homegrown, an 8-week restaurant-industry job training initiative, ensure participants receive job readiness training and career-matching services, offering partners a pool of high-quality, career-prepared candidates.”
REAPING BENEFIT
“By investing in the communities we serve, we aren’t just checking a box; we’re creating meaningful change that drives long-term growth for Arizonans,” Michaels says. And as part of this win-win-win, businesses accrue benefit and strengthen their brand from their focus on the community. “By supporting local initiatives and championing causes that matter to our members, we create something that transcends banking and finance — we build a legacy of positive impact and trust with our members and their community,” Michaels continues. “By aligning our business objectives with a purpose-driven mission, we ensure that our success is measured only by yours; allows companies to directly impact critical issues, such as homelessness, while fostering goodwill among employees, customers, and the wider community. Whether it’s through financial support, volunteering or in-kind donations, these collaborations showcase a company’s commitment to making a difference beyond their bottom line.”
TSMC Arizona lost no time in incorporating its community efforts as it established its presence here. Describing its overall meaning and value, the spokesperson says TSMC’s “Environmental Social Governance” vision is a simple one: “It is to ‘Uplift Society.’” To achieve this vision, the company directs its ESG efforts in five areas: green manufacturing, a sustainable supply chain, a diverse and inclusive workplace, developing talent, and caring for the underprivileged.
“These ESG focus areas are engrained in the culture of the company,” she explains. “In Taiwan, where we have been in existence since 1987, our ESG commitments are well known and felt in local communities. However, when we announced plans to build our first advanced chipmaking operation in the U.S., we understood it would take effort and time to build this same awareness and impact in the Phoenix community.”
Regarding its green manufacturing/environmental footprint, she points out TSMC’s Phoenix site encompasses more than 1,100 acres of land, and acknowledges that semiconductor manufacturing is energy and resource intensive. Therefore, she says, “It is important that the Phoenix community understands our strategy and plans for environmentally responsible manufacturing.
“We plan to earn their trust not only through action, but through transparency. For example, we know that water scarcity is an issue consistently on the minds of Arizona’s residents,” the spokesperson continues, noting that TSMC also takes this concern seriously, and has deployed various water conservation approaches at all its global sites.
“In Phoenix, we will build an industrial water reclamation plan with a design goal of ‘near zero liquid discharge.’ This means we will be capable of reusing nearly every drop of water back into our facility operations. It is deeply important to TSMC Arizona that the community understands our seriousness about responsible use of resources.”
COMMUNITY CONNECTION
The community connections that contribute to corporate strength can be built in different ways.
“Our TSMC Arizona employees are eager to contribute to the community. It’s exciting to see how this is coming to life as our employees are finding ways to represent us with local volunteer activities and more,” says TSMC Arizona plant president Rose Castanares. “Today, we are in the early stages of community engagement. Just like the adage, ‘You have to crawl before you walk, and walk before you run.’ But we plan to be here for many decades to come — and we are deeply committed to the ‘run.’”
Shares LaPorte, “The Foundation offers donors a voice to shape how HonorHealth develops its programs and practices across a comprehensive span of specialties such as heart, cancer, neurologic, orthopedic and trauma care. Through educational and social events, and through volunteer opportunities, the Foundation brings local people together to contribute toward initiatives that directly address our community’s evolving needs and create a lasting impact for future generations.”
OneAZ emphasizes corporate culture as a factor. Says Michaels, “Building an organization that is focused on strengthening our communities starts with a strong internal culture, one that’s united by a strong sense of purpose.” But below that shared purpose is another layer that contributes to the culture. “As an organization, when we treat our team members with dignity and equality, we empower them to bring those same values to the community we serve. The way we treat our members is an outward expression of our internal values.”
Ultimately, Michaels says, “At OneAZ, we are united around our Winning Aspiration: to be the financial trailblazer, inspiring dreams and driving prosperity and community growth through innovative solutions. With that
as our North Star, we are empowering associates to dream big and create outcomes that affect a positive impact on members and our community.” Creating channels for its employees to connect with the local community is one of the ways that TSMC Arizona is working hard to engrain its company culture here. According to the spokesperson, one of the first things the company did when it moved into its new North Phoenix campus in 2023 was form an employee-led ESG task group. “Since then, we have initiated many internal and community focused initiatives,” she says, offering the following examples:
• “Inside TSMC Arizona, two of our first employee resource groups formed included an Arizona chapter of “Women @TSMC” and the company’s first-ever employee resource group focused on military veterans, “Veterans@TSMC.” We have a unique opportunity in the early days of TSMC Arizona’s to build workforce on a foundation of diversity, equity and inclusion. We expect to form many new ERGs in the coming months and year.
• “We have also been active with Phoenix-area groups with a focus on such areas as youth and STEM education, support for families experiencing economic hardship, first responder support, healthcare services and environmental sustainability. One community program with great momentum is our partnership with Borderland Produce Rescue. This nonprofit organization focuses on ‘rescuing’ vegetables and fruit that have been discarded by the produce industry as not commercially sellable. With Borderland, we co-host a Saturday market in our campus parking lot for employees and local area residents to purchase prepackaged boxes of produce for a small donation to ensure local access to quality food and minimize waste.
• “One of our ESG focus areas is ‘developing talent.’ TSMC Arizona has committed employee and company resources into local programs that
inspire future innovators and also create new pathways into our industry. Our employees have supported STEM-oriented programs at our neighbor school district (Deer Valley Unified). And we announced several innovative workforce pipeline programs for TSMC Arizona Semiconductor Technician Apprentices. These new programs will reach students in schools such as West-MEC and Maricopa Community Colleges.”
Michaels suggests a way companies can get started with their own efforts is to connect with nonprofits by reaching out directly to learn about needs and opportunities for involvement. “Participating in events, offering volunteer services, or even exploring sponsorships are great entry points,” he says.
HonorHealth is an example of a business creating an answer to its own need. “In a healthcare ecosystem of dynamic technology for diagnosis, treatment and therapy that operates through complex reimbursement mechanisms and regulations, HonorHealth must rely on community philanthropy to generate the funds necessary to cover operating costs and to invest in the growing needs of the community,” LaPorte says explaining the HonorHealth Foundation nurtures that philanthropic generosity and helps HonorHealth stay very close to what the public desires. He notes that Foundation donors enable HonorHealth to fund many critical initiatives, such as driving innovation and research, supporting underserved populations, and addressing social determinants of health.
“The HonorHealth Foundation works hand in hand with HonorHealth, creating a unique and powerful partnership that sets it apart from other nonprofits. By raising funds that stay within our system for advanced medical technology, education, research and community health programs,
the Foundation drives our ability to quickly innovate and amplifies HonorHealth’s expertise, resources and reputation as a trusted healthcare partner,” LaPorte says.
LaPorte reports this collaborative relationship delivers measurable results and strengthens the connection between caregivers, patients, donors and volunteers so that the business community can rely on a healthy and vibrant workforce for its commerce. “Together, we’re not only making it possible to provide high quality health outcomes, but as a result we are contributing to economic vitality.”
“Connecting with local nonprofits provides immense gratification knowing you are filling gaps in the community,” Fonder says. For instance, supporting local nonprofits like UMOM New Day Centers allows companies to directly impact critical issues, such as homelessness, while fostering goodwill among employees, customers and the wider community. These collaborations showcase a company’s commitment to making a difference beyond their bottom line, he points out, whether it’s through financial support, volunteering or in-kind donations.
“No matter the size of a company,” says Fonder, “partnerships create a ripple effect of positive change for the community and the businesses themselves.”
Susan Robertson empowers individuals, teams and organizations to more nimbly adapt to change by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with more than 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Robertson brings a scientific foundation to enhancing human creativity. susanrobertsonspeaker.com
10 Rules for Brainstorming Success
The secrets of visionary thinkers
by Susan Robertson
At various times, the popular press raises the idea that group brainstorming isn’t effective at generating creative solutions. That assertion is erroneous, for a variety of reasons. Groups can — and do — successfully brainstorm creative and useful solutions.
But research does show that effective brainstorming requires adherence to some specific guidelines. If it’s done casually, without guidelines, and the sessions are run by people with no knowledge of how to do it well, it will be significantly less effective than it could be.
It will either result in unrestrained chaos with no momentum to move the project forward, or it will just be plain boring (which also results in no momentum).
(Readers may know that brainstorming is only one technique in a creative thinking toolbox, but I am using the term here as it is more commonly understood as any idea generation.)
So, how would leaders set up their brainstorming sessions for success? By following the rules. They will enable the exercise to navigate safely through the necessary level of chaos to the strategic momentum hoped for.
1. Free participants from fear. It’s very difficult for people to share ideas if they’re concerned about possible negative consequences. A process and a setting that help people get past the fear are critical for brainstorming to be effective. One key principle in creating this setting is to prohibit any evaluation (even positive evaluation) during the idea generation.
2. Use the power of the group. It’s important to build, combine and create new ideas in the moment — and not just collect ideas that people have already had. The building and combining is where the magic happens. Occasionally, break up into pairs or small groups. This will encourage even more sharing and combining of ideas.
3. Get some outside stimulus. Duh. Asking the same group of people to sit in the same room and review the same information they’ve seen before is unlikely to result in exciting, new ideas. Leaders need to talk to their customers, talk to other experts, explore how other industries are doing it. Have the meeting in the park or in a museum. Bring some toys into the room. There are countless ways to shake things up; try something new every time.
4. Encourage the crazy. Everyone has heard someone say at the beginning of a brainstorming, “Every idea is a good idea.” And then there’s a collective eye roll because no one believes it. While it’s not true that every idea is a practical idea, it is true that every idea can offer useful stimulus for additional ideas. Sometimes, those ideas that are tossed out as jokes can be the spark that leads to a new direction and a winning idea. So, it’s important to allow, encourage and use every idea, even if only for creative fodder.
5. It’s a numbers game. The more “at bats” a person has, the more likely it is to hit a home run. So, drive for quantity of ideas. Ensure the session is long enough to generate a lot of ideas. Spending only 10 minutes on brainstorming is not going to generate great results.
It’s very difficult for people to share ideas if they’re concerned about possible negative consequences. A process and a setting that help people get past the fear are critical for brainstorming to be effective.
6. Laugh a lot. Humor stimulates creativity, so let it happen. One easy way to start off a session: Have everyone introduce themselves by answering a fun or silly question. For instance, in the fall: “What’s something you DON’T need more of for the holidays?” Some of the answers could even start sparking real ideas for the session!
7. Homework is required. Both individual and group efforts are critical for success. So, leaders need to make it clear they expect and insist on individual preparation in advance and follow-up afterward. Leaders should ensure all participants know the goal in advance of the session and ask them to do some homework before they arrive. When the session is over, it’s important leaders create an action plan that allows ideas to continue to be shaped and added to as the project moves forward.
8. It’s not for amateurs. Effective brainstorming requires knowledge and skill, both to participate and especially to facilitate. It’s a completely different set of techniques and expertise from running other meetings; leaders should not assume they can do it well just because they can run a great meeting. If there is no facilitator in the team who has the skill to train the group and run the session, leaders should hire an external one or get some training to develop the skills internally.
9. If it looks like a duck but doesn’t act like a duck, it’s not a duck Leaders who can’t, or don’t intend to, follow the guidelines for successful brainstorming should not call it brainstorming. For example, a meeting that just becomes a stage for one person to spout his or her ideas isn’t useful or engaging. And, if a brainstorming session is not organized and structured appropriately, everyone in the room will feel how ineffective it is and they’ll be sure to skip the next one. It’s important, therefore, to either set up for success or not bother.
10. The session’s not done until there’s a decision. We’ve all been in this situation: It’s the end of a brainstorming session, the group has created a long list of ideas, and someone volunteers to type up and distribute the list. And ... that’s the end. There’s no action, or at least not that anyone is aware of. It’s fairly demotivating to spend time and energy generating ideas and then feel they went nowhere. So, a critical step is to plan time for, and require the group to do, some prioritizing of ideas during the session. The group should spend at least an equal amount of time on converging as they did on diverging. I will say that again: If the group generates ideas for an hour, it should also spend an hour on selecting, clarifying and refining ideas at the back end. If people leave the meeting with a huge list of potential ideas, that’s not success. The goal is to end the meeting with a short list of clear ideas, and a plan for action on each of them.
Make Money Easy
Lewis Howes, host of The School of Greatness, invites readers to align their financial goals with their Meaningful Mission to achieve lasting abundance and prosperity — addressing those who feel trapped by all their expenses every month, or who wonder how some people enjoy financial peace and freedom while others seem stuck. Until we learn how to shift our thoughts, feelings and behaviors around money, we’ll keep doing what we’ve always done. And get the same results. Leveraging insight gleaned from the many financial experts on the School of Greatness show, the latest research around the psychology of money and his own journey to success, Lewis Howes offers readers the practical advice and mindset reframing to help them achieve peace and fulfillment as a day-to-day reality.
Make Money Easy: Create Financial Freedom and Live a Richer Life
Lewis Howes
Hay House Business Available 3/18/2025
The Seller Whisperer
$$27.99
272 pages
It’s well known that most M&A deals fall short of their intended goals and many outright crash and burn. So why is one kind of dealmaker attaining outsized financial rewards together with highly personal wins for all parties involved in almost every deal? That’s the question Ignacio Macias and Carlos de Torres answer in The Seller Whisperer. And the only surprise, really, is that something so obvious has remained so elusive to so many for so long. Just as the horse whisperer brought a uniquely empathic, heartfelt, and mutually trusting emphasis to equine communication, the seller whisperer can apply these nontraditional skills to M&A deals—resulting in more personally rewarding and financially successful deals for all parties involved.
The Seller Whisperer: Empathetic M&A Strategies to Drive Hyper-Rewarding Hypergrowth
Ignacio Macias and Carlos de Torre
Forbes Books Available 3/25/2025
$29.99
236 pages
From Hours to Impact: Why Cooperation Beats Counting Time:
A common scenario: Partners are sitting around the table, ready to launch an exciting new project. Everyone’s brimming with ideas, enthusiasm and dreams of what they can achieve together. Then, someone asks, “How are we splitting the money?” A heavy silence falls over the room. Suddenly, the excitement is replaced by uncertainty and the collaborative spirit feels strained.
This is the story of countless partnerships, collaborations and ventures — all starting with potential but derailing due to one common denominator: unclear financial expectations. Miscommunication about money, value and contributions creates cracks that can topple even the most ambitious efforts. Whether it’s planning an event, expanding a team or hiring external expertise, financial and contributionrelated questions often complicate things.
From Hours to Impact: Why Cooperation Beats Counting Time: A Smarter Way for Freelancers and Small Teams to Share Value and Scale Together
Gebhard Borck
$23
Independently published On shelves and online 201 pages
Leaders who can’t, or don’t intend to, follow the guidelines for successful brainstorming should not call it brainstorming. For example, a meeting that just becomes a stage for one person to spout his or her ideas isn’t useful or engaging.
Kurt Ranka is a managing principal in Ducker Carlisle’s Automotive and Industrial Equipment Pricing practice. Ranka has more than 20 years of consulting experience within the Automotive, Truck, Industrial and Recreational Equipment verticals.
duckercarlisle.com
OEMs Adapting Pricing amidst Cooling Inflation and Tariff Policy Uncertainty
Navigating the complexities of pricing to boost revenue in the manufacturing sector by
Kurt Ranka
Those who feel like they’re walking a tightrope with pricing strategies have a lot of company.
Original equipment manufacturers across many industrial and motor-wheeled industries face a myriad of challenges when devising pricing strategies. From fluctuations in input costs like labor and raw materials, supply chain disruptions, customer and market sentiments to policy uncertainties such as tariffs, OEMs are encountering numerous hurdles nowadays.
With the economy gradually recovering from the pandemic-induced disruptions and near-record inflation, OEMs are now facing the added challenge of responding to customer expectations for lower prices due to cooling inflation. Consumer psychology plays a role, and a common misconception is that as inflation rates come down, prices come down. This may not be the case, as cooling inflation means that prices are still rising but at a lower rate than before.
Amidst these developments, traditional pricing approaches may no longer suffice. Employing broad, scattershot pricing tactics, basic supply and demand strategies, and compliance with financial targets may pose risks as they often overlook market and product dynamics and fail to optimize pricing effectively. This approach may lead to overpricing some products while underpricing others, potentially alienating price-sensitive customers and impacting the company’s bottom line. And recent political discussions in the news cycle may imply an added threat of looming tariff policy actions.
A more agile and flexible pricing strategy is crucial, one that accounts for market dynamics and a product’s value drivers while ensuring revenue creation and profitability.
CAUGHT IN THE MIDDLE
OEMs are getting squeezed from all sides — from suppliers, channel selling partners like distributors and dealers, governmental policy, their end customers and overall market sentiment.
OEMs find themselves under pressure from various fronts: uncertainty in the outlook for infrastructure spending based on a potential change in administrations, interest rates that remain elevated as compared to pre-COVID levels that impact project budgets, pressure to contain costs and show profitable growth, supply chain challenges due to continued global instability, higher input costs of select raw materials and labor, fluctuating commodity prices, and customer demands for lower prices. The aftermath of COVID-19 continues to impact OEMs, with consumers being cautious about potential overpricing and turning to online platforms for competitive alternatives.
This dynamic of being “caught in the middle” is not unique to anyone in the manufacturing sector. Sectors like the construction and heavy equipment industry, automotive and commercial truck industry, as well as motorcycle and recreational vehicle industry, are being pressured on one side by customers who want price reductions or stabilization, and on the other by high costs due to labor and commodity prices and high interest rates — and, now, potential tariff impacts.
PERFORMANCE ANALYSIS: IMPACT OF MARKET- AND VALUE-BASED PRICING
Through the application of more advanced price strategy, many OEMs have observed the benefit of increased incremental revenue of 5% to 10%, varying by industry and organizational maturity in implementing market- and valuebased pricing strategies. In addition, other key benefits of the pricing strategy are no negative impact on customer pay quantities and addressing over-priced product and SKUs that negatively impact brand perception. To summarize, up-leveling a business’s pricing capability means taking into account more criteria to make pricing decisions and the analytical capability to measure results and make adjustments as necessary.
For example, a compact construction equipment OEM with a large aftermarket parts business sought to upgrade its pricing to market- and value-based strategy. By injecting competitive data and knowledge of its product attributes and value drivers such as weights, capacity, material types, dimensions and branding into pricing strategies, a 9% improvement in incremental revenue was captured. The OEM’s dealers shared in the upside as well.
THE BOTTOM LINE
Navigating the complexities of getting better pricing that includes understanding product value-drivers as well as competitive and market insights can be time-consuming and daunting, potentially leading OEMs to retain the status quo. However, there is an alternative approach. Collaborating with an expert partner experienced in market- and value-based pricing strategies can facilitate the acceleration of additional revenue.
Up-leveling a business’s pricing capability means taking into account more criteria to make pricing decisions and the analytical capability to measure results and make adjustments as necessary.
Liz Goodman, chair of Rose Law Group’s Government Affairs Department, has more than 15 years’ experience in law and government relations. Goodman holds a J.D. from Albany Law School, where she developed an interest in public health and policy through her work serving clients living with terminal illnesses and representing inmates in civil suits, often involving access to health care.
Madelaine Braggs, chief digital officer for Rose Law Group, holds a Bachelor of Arts in Journalism and Mass Communication from the Walter Cronkite School of Journalism at Arizona State University, where she focused her education on both broadcast news and public relations.
roselawgroup.com
Proposed Legislation Impacting Arizona’s Business Landscape
What business owners and developers should know
by Liz Goodman and Madelaine Braggs
Every year, the Arizona Legislature introduces dozens of bills that can impact the business community.
As the 2025 legislative session unfolds, here are the bills the Rose Law Group Lobbying and Government Affairs Department is tracking:
WATER AND DEVELOPMENT REGULATIONS
SB1249: Groundwater Pumping; Measuring; Reporting This bill requires nonexempt well users to install state-approved water-measuring devices and mandates annual reporting of groundwater usage. These measures aim to improve water management across Arizona and extend reporting requirements beyond Active Management Areas. Businesses dependent on groundwater, particularly in agriculture and development, may face increased compliance costs.
HB2481: Adequate Water Supply; Statewide Requirements HB2481 requires developers to prove a 100-year water supply for new subdivisions, even outside Active Management Areas. This legislation imposes stricter guidelines on water adequacy documentation, repeals exemptions, and developers in water-scarce areas may experience higher planning costs.
HB2025: Residential Lease Communities; Water Requirements This bill prohibits the approval of building permits for detached residential units in lease communities unless there’s a written water service commitment.
TAX AND FINANCIAL LEGISLATION
HB2365: Corporate Income Tax Disclosure This bill mandates annual public disclosure of corporate income tax data for publicly traded companies operating in Arizona. It aims to inform public discussions on corporate contributions and tax equity.
HCR2012: Income Tax Rate Reduction HCR2012 proposes a flat 2% state income tax rate by 2027, applying to individuals, trusts, estates and small businesses.
HB2081: Income Tax Subtraction; Tipped Wages HB2081 allows taxpayers to subtract reported cash tips from taxable income, providing relief for tipped workers in industries like hospitality and service.
HB2118: TPT Sourcing; Business Location This bill clarifies that the Transaction Privilege Tax is sourced based on the seller’s business location. It seeks to reduce ambiguities and ensure consistent tax application across transactions.
HB2389: Business Personal Property; Exemption HB2389 increases the property tax exemption threshold for business assets, reducing administrative burdens and fostering a more business-friendly environment.
HOUSING AND DEVELOPMENT
SB1229: Planning; Home Design Restrictions This bill restricts municipalities from limiting homebuilders and buyers’ rights to choose features like floor plans and designs, reducing municipal authority over architectural standards and minimum lot sizes.
HB2595: Municipal Attainable Housing
Development HB2595 allows cities to mandate that up to 20% of units in new multifamily housing developments with at least 20 units meet the lease price for “attainable residential housing” (defined) for up to 20 years, encouraging affordable housing initiatives.
SB1150: State Land; Exchanges SB1150 amends the process and conditions under which state trust land may be exchanged for other public or private lands. Exchange transactions must be approved by the Governor instead of the voters. (Counterpart to SCR 1006.)
HB2091: Land Division; Applicant Submissions; Review This bill introduces new disclosure requirements for land division and building permit applications, ensuring compliance with state subdivision laws.
HB2574: Small Land Subdivision; Requirements HB2574 allows county boards to adopt ordinances for creating small subdivisions of six to ten lots, each two acres or more in size, with public reports addressing easement details, utilities and water access..
CRYPTOCURRENCY AND FINANCIAL INNOVATION
SB1062: Cryptocurrency as Legal Tender This bill recognizes cryptocurrencies like Bitcoin and Ethereum as legal tender for debts and taxes, promoting financial innovation in Arizona.
HB2387: Cryptocurrency Kiosk Licensing HB2387 introduces licensing and fraud prevention measures for cryptocurrency kiosk operators, enhancing consumer protection in the growing crypto ecosystem.
SB1095: Central Bank Digital Currency Ban This bill proposes a ban on the use of federally controlled digital currencies, promoting alternative decentralized financial systems, while maintaining the use of traditional legal tender, such as cash and coins.
HB2683: Cash Acceptance Requirement HB2683 requires retail businesses to accept cash for transactions under $100 to aid consumers without digital payment access.
“By engaging with policymakers, stakeholders can navigate these changes and seize new opportunities in the state’s dynamic policy landscape,” says Jordan Rose, Rose Law Group founder and president.
Editor’s note: And there’s more! See this article online for synopses of proposed legislation impacting vacation rentals.
Fact: Rose Law Group was the first law firm in the country to accept Bitcoin as payment back in 2009!
Energizing Arizona Businesses
SRP’s Business Demand Response Program helps prevent power outages during the busiest time of year and lowers operating costs for Arizona businesses by
Erin Thorburn
There is a reason the saying “When one of us wins, we all win” has withstood the test of time. In most cases it’s true, and Salt River Project’s Business Demand Response Program was designed with this adage in mind. This initiative endeavors to simultaneously prevent power outages during the busiest time of year and lower operating costs for Arizona businesses. The result of organizations enrolling? A win-win (for everyone!), and no one knows this more than Grace Klawitter, strategic business account manager for SRP.
NO COST WITH CUSTOMIZABLE OPTIONS
A major plus of the SRP Business Demand Response Program — besides being cost-free — is its eligibility versatility. Commercial, institutional, industrial, educational and municipal organizations are all eligible to sign up.
“The program essentially coordinates with these large customers across the Valley to curtail their load during the summer months when we have exceptionally high load on our grid,” Klawitter says.
Klawitter explains that notifications go out to all enrolled in the Business Demand Response Program from SRP’s partner Enel. Correspondence comes through via email, phone or SMS, depending on company preferences.
Once companies receive word it’s a good time to reduce their energy use, they can do so by eliminating areas such as nonessential lighting, modifying manufacturing processes, adjusting HVAC equipment and more.
Another benefit of the program: It’s not a one-size-fits-all option.
“We have different options, like partial enrollment, full summer enrollment or even testing the program out for one or two months,” Klawitter says, adding, “We continue to evolve programs to fit our customers’ needs.”
VALUABLE ENERGY USAGE INSIGHTS
To ensure business consumers are getting the most out of the Business Demand Response Program, SRP and Enel collaborate to deliver helpful and insightful tools.
“Depending on the program that [customers] are involved in, they get free, real-time energy use analytics,” Klawitter notes. “This allows them to dive in hour by hour to understand how machines or processes are working and how this equates to what energy is being used.”
SUSTAINABILITY AND SAVINGS
Ultimately, this knowledge empowers businesses to make smarter decisions and further work toward their sustainability goals. “Customers that may feel like there are not a lot of avenues for them to engage in sustainability initiatives, find that this [program] is fantastic because everybody uses electricity — the greenest energy is the energy you don’t use,” Klawitter explains.
Additionally, each participating business is assigned a dedicated, strategic energy manager. “They are such a fantastic resource and can really help, especially if you have any sort of doubts or obstacles that you might see your facility facing,” Klawitter says.
Depending on the program that customers are involved in, they get free, real-time energy use analytics. This allows them to dive in hour by hour to understand how machines or processes are working and how this equates to what energy is being used.
To learn more about how the SRP Business Demand Response Program works and benefits business customers, visit SRP.NET/BDR.
Erin Thorburn is an accomplished writer, journalist, photographer and illustrator with more than 20 years of experience covering business travel and lifestyle trends in the Southwest. She is the founder and editor of The Best of the Southwest
Grace Klawitter
Making an Impact Beyond the Plate
M Culinary Concepts combines culinary excellence with commitment to community. As the driving force behind the WM Phoenix Open’s catering, the company donated a record-breaking 32,752 pounds of rescued food in 2023, benefiting charities like Waste Not, UMOM and Hemp Legacy Foundation. This effort highlights its dedication to reducing food waste and feeding those in need. Now 100% employee-owned, M Culinary also invests in its team, offering employee stock ownership; robust benefits; and a vibrant, team-centric culture. “By giving our employees a stake in the company, they become the CEO of their own position,” says CEO Brandon Maxwell.
Serving More Than Plates: M Culinary’s Philanthropy in Action
How a culinary giant is nourishing the community and transforming lives
by Tyler Butler
From its humble beginnings as a fine dining establishment, M Culinary has grown into the Southwest’s largest privately held catering and hospitality provider. However, this journey isn’t just about culinary excellence or national recognition; it’s about a deep-seated commitment to community impact. Beyond the mouthwatering menus and iconic events, M Culinary stands as a model of philanthropy and community engagement, embodying the belief that success is best measured by the lives touched along the way.
At the heart of M Culinary’s operations lies a mission to create exceptional experiences that surpass expectations. For CEO Brandon Maxwell, this philosophy extends into every facet of the company’s community service efforts. “Creating meaningful connections is what we do best, both in the kitchen and in the community,” Maxwell shares. “Every partnership, every volunteer hour, and every job opportunity we create is a step toward making a lasting impact.”
This commitment to service began in the early days of the company’s first restaurant, Michael’s at the Citadel. What started as a partnership with Waste Not to donate rescued food has since grown into a robust culture of giving back. Today, M Culinary’s dedication to addressing hunger, sustainability and inclusivity has become a hallmark of its identity. Tens of thousands of pounds of food rescued from events like the WM Phoenix Open are donated to those in need annually, while compostable materials and sustainable practices ensure that the company’s environmental footprint remains as small as possible.
Tyler Butler, a trailblazer in ESG and corporate citizenship, has led Fortune 500 sustainability programs, contributed to two IPOs and founded Collaboration for Good. With degrees from ASU, Boston College and Cornell, she writes for top publications and serves as head of Public Affairs for Phoenix Rising FC. collaborationforgood.com
Michael Stavros, vice president of Business Development, emphasizes this core value: “At M Culinary Concepts, we believe in more than just serving up incredible food; we believe in serving our community in meaningful ways. Our partnership with Waste Not and other local organizations is a testament to our commitment to reduce food waste while fighting hunger. It’s all about making every resource count for the greater good.”
This ethos extends to M Culinary’s work with second-chance hiring initiatives. In collaboration with AZ@Work, the company has helped individuals reenter the workforce, providing opportunities for those seeking a fresh start. Recruiting efforts have even included visiting state prisons, where programs like culinary training and forklift certification help prepare inmates for life beyond incarceration.
“With over 1,500 inmates released in Arizona each month and more than 42,000 people currently incarcerated in the state, the need for these programs is greater than ever,” Maxwell explains. “For some, these reentry programs are not
just a step toward self-sufficiency; they are a matter of lifeor death.”
M Culinary’s focus on inclusive hiring also shines through its participation in the DREAM Job Fair, dedicated to employing individuals with disabilities. By embracing diversity in the workplace, the company demonstrates its belief that strong teams are built on unique perspectives and talents.
In addition to hiring initiatives, M Culinary fosters employee engagement through volunteerism. Team members regularly volunteer at organizations like St. Mary’s Food Bank, sorting and packing food boxes or preparing turkeys for Thanksgiving to ensure families in need have meals during the holidays. The company’s efforts with organizations like Homeward Bound and New Freedom further highlight its dedication to improving quality of life for underserved populations.
M Culinary’s community involvement also includes providing food scraps from events like the WM Phoenix Open to the AZ Worm Farm, contributing to sustainable waste management practices. Beyond that, the company supports local nonprofits through in-kind catering donations, amplifying the impact of its fundraising efforts.
This combination of sustainability, volunteerism and philanthropic partnerships reflects M Culinary’s vision of creating 25 million unique experiences by 2035. Every action, whether big or small, aligns with its core values of inspiring passion, humble confidence, service to others and making “huge fun.”
For M Culinary, community engagement isn’t just an add-on to its business — it’s an integral part of its DNA. By using its platform to address critical issues like hunger, workforce reintegration and environmental sustainability, the company continues to set an example for others in the industry.
“In partnering with AZ@Work and supporting secondchance hiring, we’re investing in potential,” Maxwell says. “We see the value in helping individuals rebuild their lives and contribute positively to society.”
With more than 25 years of experience creating unforgettable culinary moments, M Culinary remains steadfast in its commitment to serving more than plates. Its impact extends far beyond the table, nourishing communities and transforming lives one initiative at a time.
As the driving force behind the WM Phoenix Open’s catering, M Culinary Concepts donated a record-breaking 32,752 pounds of rescued food in 2023, benefiting charities like Waste Not, UMOM and Hemp Legacy Foundation.
M Culinary Concepts mculinary.com
Photo courtesy of M Culinary
Strengthening communities through charitable giving.
For over 40 years, the Arizona Community Foundation has supported nonprofits and students across our state by mobilizing the collective passion and generosity of thousands of Arizonans.
When you are ready to take the next step in your personal charitable giving journey, we are here to help you achieve your goals.
Bertha Tapia is the community development and engagement director at Valley of the Sun United Way. Valley of the Sun United Way envisions a community where every child, family and individual is healthy, has a safe place to live and has every opportunity to succeed in school, in life and in work.
vsuw.org
Shifting Hiring Practice Mindsets Can Expand and Amplify Talent Pools
Nontraditional collaborations also help enhance the community’s workforce and quality of life
by Bertha Tapia
Businesses today are faced with a multitude of challenges when it comes to hiring skilled and sustainable talent. Since the pandemic, companies have seen a drastic shift in the job market causing a more reactionary recruiting approach, which is neither efficient nor sustainable.
To regain traction and lay the groundwork for a more tenured workplace, companies must shift focus from traditional hiring practices to a more proactive and progressive recruiting initiative.
LAYING THE FOUNDATION FOR NEW HIRING PRACTICES
Shifting hiring mindsets from filling roles to creating opportunity enables companies to lay the groundwork for long-term employment.
By establishing robust internship, externship and mentorship programs, companies can connect directly with the current and upcoming workforce while gaining exclusive access to hiring the best available talent that may otherwise be overlooked.
Implementing this future-focused approach allows companies to evolve and grow with market demands and position themselves as industry leaders, making them a more desirable employer by bringing talent straight to their doorstep.
FINDING UNTAPPED TALENT THROUGH NONTRADITIONAL COLLABORATION
When transitioning to an opportunity-oriented hiring approach, companies should consider seeking candidates with a growth mindset and an ability to help redefine the role to best serve the company rather than those who simply check off the boxes of pedigree.
There is currently an abundance of untapped talent across Maricopa County, and, with a little creative effort and community collaboration, companies can unveil an entirely new source of qualified candidates. Partnerships with nonprofit and other community organizations can be key in identifying these transformative hiring opportunities.
COMMUNITY CONNECTIONS ARE KEY TO TALENT ACQUISITION
When companies place emphasis on establishing relationships and connecting with like-minded organizations to build stronger communities, they can uncover hidden potential just beneath the surface of traditional talent acquisition.
To identify this underutilized potential and transform hiring practices, companies must build relationships with organizations and the programs that have direct access to the community. Meeting job candidates where they are in life is important to effectively reach all available and potential talent.
Working with organizations focused on workforce development or fair chance hiring programs and services can provide access to otherwise overlooked and qualified candidates. Organizations like Chicanos Por La Causa, Valley of the Sun United Way, Fresh Start Women’s Foundation, the Greater Phoenix Chamber Foundation and Arouet have developed community-focused programs specifically designed to elevate the workforce and create opportunities for individuals to earn a living wage or higher-paying employment for themselves and their families.
WORKFORCE DEVELOPMENT BUILDS ROBUST WORKPLACES
With “boots-on-the-ground” approaches, programs like the Fresh Start Impact Program, Connect to Work AZ, United Way’s Pathways to Economic Opportunity and Mighty Families initiatives not only provide critical support for participants, but also provide access to potential candidates as a source for leads and proactive hiring to enhance the community’s overall workforce and quality of life.
Staying ahead of competition when acquiring new talent and building a diverse workforce can help ensure the longevity of a company and establish a permanent foothold within their industry and beyond. With proactive thinking and a shift in mindset, companies can cultivate a stronger and more sustainable workplace — all while creating real change in the community, improving the lives of individuals and strengthening our state’s economy.
By establishing robust internship, externship and mentorship programs, companies can connect directly with the current and upcoming workforce while gaining exclusive access to hiring the best available talent that may otherwise be overlooked.
The New M4: BMW 4 Series Convertible M
The BMW 4 Series Convertible M models are the perfect combination of prolific power and daring design. BMW M engineering delivers incredible driving dynamics and outstanding power — on both the road and the racetrack.
Exceptional in every way, this high-performance convertible combines expert engineering and sporty style — completely captivating. With incredible aesthetics and agility, the BMW M4 Competition xDrive Convertible enthralls at first sight. The highperformance BMW M TwinPower Turbo engine and M xDrive allwheel drive with active M differential set it apart from all others. M-specific design features and interior enhancements only amplify the freedom drivers feel in the BMW M440i and M440i xDrive Convertible. Whether it’s a craving for an extremely sporty or incredibly comfortable drive, the 8-speed M Steptronic Sport Transmission answers the call. Owners can choose between automatic or manual based on their mood.
Better traction, faster acceleration is what this BMW M xDrive with Active M Differential is all about. It automatically distributes power between the axles and rear wheels for optimal control and handling.
The front of the BMW M440i Convertible is defined by its impressive kidney grille. Horizontal bars provide an eye-
First Impressions
Personal presentation can be a businessperson’s best asset. Brand matters, and one’s clothing and how one arrives can make all the difference. Here are some of our recommendations for keeping up appearances.
Best Dressed — Dressing well for business is important because it creates a strong first impression, boosts confidence and conveys professionalism. It helps establish credibility, showing that one takes one’s role seriously and respects the workplace environment
• Neiman Marcus by Appointment. Personal shoppers for the latest styles.
Dry Cleaning — Using dry cleaning can ensure a professional appearance, extends the life of clothing, and saves time. It keeps garments looking fresh, stain-free, and well-maintained, which enhances one’s brand image and professionalism.
• OrganiCare Dry Cleaning offers pickup and delivery services for high-quality cleaning with an environmental twist. organicare.co
catching contrast with the vertical kidney grille. And the M badge is immediate visual promise that there’s power inside.
The BMW M440i Convertible offers a fresh take on BMW’s typical four-headlight design. New vertically aligned Adaptive LED headlights make a bold statement while providing optimal visibility at all times. And then there’s the unmistakable rear lights. Breathtaking as it drives away, the high-precision rear lights with laser technology makes a bold statement. The threedimensional fiberglass clusters ensure razor-sharp contours for improved visibility.
BMW is known for sleek and sophisticated interiors. The modern instrument cluster adds a refined touch to the interior with black trim, complemented by eye-catching double seams. Available in a variety of sophisticated shades, smooth Vernasca Leather upholstery offers incredible elegance and comfort — even on the longest journeys.
Finally, the new M leather steering wheel is comfortable to grip and exciting to admire — especially with the 12 o’clock positioning strip and M badge. —Mike Hunter
BMW bmwusa.com/vehicles/m-series
Car Wash & Detail Service — Regular car washing and detailing maintain a professional image, protect the vehicle’s value, and create a positive impression on clients and partners. A clean, well-kept car reflects attention to detail and professionalism, which can enhance one’s brand reputation.
• Automate offers mobile carwash and detail services at one’s home or office by subscription or appointment. automatemycar.com
—Mike Hunter
MSRP: $96,000
City: 16 mpg
Hwy: 23 mpg
Trans: 8-speed automatic
Élephante Puts Its Own Stamp on Italian
by RaeAnne Marsh
Many restaurants create for their guests a comfortable respite within carefully planned décor. But few actually transport their guests out of the familiar to a new environment. This is part of what sets Élephante apart.
$22
Entering from the rotunda on the south side of Scottsdale Fashion Square, guests are enveloped in an arched entryway and the freshness of whitewashed, hand-plastered walls. Against this background, the hemp artwork and custom basketry add décor touches to the Coastal Italian theme — until the hallway turns and opens out to the main dining room. Here, Coastal Italian takes on an oasis-style tranquility as cactus and palms add a desert influence.
$20
Says Nick Mathers, restaurateur and founder of Wish You Were Here Group, “We always aim to make guests feel like they have escaped to somewhere else for a moment. To accomplish this, the space needs to feel authentic. We custom designed every aspect of the space and each piece of furniture in-house. We imported the Carrara tile from Italy, and flew in artists from around the world to make the artwork, macramé and tapestries on-site.”
The booths around the circumference of the room offer bench-style seating with cushions that are uncharacteristically conducive to relaxation. Lighting throughout this room is soft, slightly dimmed.
Beyond the dining room, the lounge area is a brighter space that enjoys daylight from a wall of east-facing window.
The menu emphasizes coastal Italian cuisine. There are diver scallops served with citrus butter, caviar and chives; whole lobster piccata with caper brown butter, shallots, garlic and lemon; and Branzino served with salsa verde butter livened with sea greens, a savory microgreen. Select pasta
dishes include Gemelli Scampi, a squid-ink pasta with chopped shrimp in a sauce with tomatoes and chili oil. A handful of pizzas range from a simple margherita to the Soppressata, with cured pork, crushed tomato, mozzarella, chili oil and honey — all wood-fired. Also wood-fired is Élephante’s signature puccia, a puffed, soft bread from Italy’s Puglia region, that comes to the table ready to be torn apart and dipped into options that include whipped eggplant – an ultra-smooth, light dip made of eggplant that is first baked and then whipped with ricotta. Another starter choice is meatballs, a light and fluffy mixture of pork and beef served in a spicy tomato sauce with ricotta and parmigiano.
Endings are just as important as beginnings, and Élephante gives the traditional Italian dessert of tiramisu its own special treatment: Mascarpone mousse and chocolate crunchies are layered on a chocolate espresso sponge cake.
This is the second location of this restaurant concept, and several dishes were created for the Scottsdale menu. Servers are friendly and knowledgeable about the dishes.
Élephante Scottsdale
Scottsdale Fashion Square
7014 E. Camelback Rd., Scottsdale (480) 576- 8168 elephanterestaurants.com.
Whipped Eggplant with Puccia
Baked eggplant whipped with ricotta and served with Puccia bread
$15
Bianco Pizza Pizza topped with Taleggio and Parmigiano Reggiano cheeses, lemon and hot honey
Cacio e pepe Pasta with Pecorino Romano and black pepper
We unite nonprofits and philanthropy to transform Arizona through education, advocacy, and innovation.
SPRING 2025 • AZIMPACTFORGOOD.ORG
AZ Impact for Good, previously the Alliance of Arizona Nonprofits + Arizona Grantmakers Forum, is a trusted statewide resource and advocate for the state’s nonprofit and philanthropy communities. AZ Impact for Good envisions a vibrant and equitable Arizona where all people and living things thrive.
CONTENTS
Page 3
Elevating Impact: New Membership Benefits at AZ Impact for Good
Page 4 Giving Is Good for Business: Support Arizona through AZGives.org this spring
Build a Better Arizona –Give and Buy Local
When you spend a dollar at a local business, that dollar stays in the community, fueling job creation, economic growth and a stronger Arizona. Research shows that for every $100 spent at a locally owned business, approximately $43 stays in the local economy, compared to only $14 when spent at a national chain. But did you know that nonprofits function as local “businesses,” too? Like your favorite neighborhood coffee shop or bookstore, nonprofits create jobs, provide essential services and reinvest in the community — often in ways that directly impact your daily life.
The Economic Power of Local Spending
Supporting local businesses and suppliers is a powerful economic driver. Arizona is home to more than 500,000 small businesses, employing nearly 45% of the state’s workforce. When choosing to shop locally, consumers ensure these businesses thrive, keeping dollars circulating in the community rather than funneling it to out-of-state corporations.
Local businesses also give back at a higher rate than national corporations, donating an average of 250% more to local causes and charities. They sponsor youth sports teams, contribute to local schools and help fund community events. One of their biggest contributions often goes unnoticed: their support of Arizona’s nonprofit sector.
Page 6 Social Media as a Force for Good
Nonprofits: The Local ‘Businesses’ You Might Not Think About Arizona’s nonprofits are deeply embedded in the local economy, employing more than 166,000 people (approximately 10% of Arizona’s workforce) and contributing billions of dollars to the state’s GDP. Beyond their economic impact, nonprofits shape daily life in ways that are easy to overlook.
CONTINUED FROM PAGE 1
The arts and culture activities that enrich our lives, from local theaters to museums, are often nonprofit organizations. Homeless shelters, food banks and affordable housing programs provide essential support, keeping people off the streets and ensuring families have a place to call home. Reforestation and sustainability initiatives help maintain Arizona’s green spaces, reduce urban heat and improve air quality. After-school programs and scholarships empower Arizona’s youth, giving them the tools to succeed and build a brighter future. Healthcare and crisis intervention services offer critical support, ranging from mental health counseling to assistance for survivors of domestic violence. The list goes on and on.
A Stronger Community Starts with Local Support
Choosing to shop at an independent business, hire a local service provider or donate to a nonprofit strengthens the local economy and the community as a whole. It supports the teacher who needs school supplies, the family struggling to pay medical bills, the teen who needs a mentor and the elderly person relying on meal delivery for daily nutrition.
Nonprofits and small businesses are interconnected. Many Arizona businesses actively partner with nonprofits through sponsorships, employee volunteerism and donation-matching programs. By supporting one, the other benefits as well.
The next time you make a purchase or consider giving back, think local. We encourage you to take a look at Arizona Gives, too — there are many options to fulfill giving back. Your choices have a direct impact on the community around you, shaping the Arizona we all want to live in — one where businesses, nonprofits and individuals work together to build a thriving, sustainable future.
Contact AZ Impact for Good and Arizona Gives for ways to involve your business in giving back to the community. azgives.org azimpactforgood.org
Elevating Impact: New Membership Benefits at AZ Impact for Good
At AZ Impact for Good, we believe in the power of collaboration to strengthen Arizona’s nonprofit sector. By bringing together nonprofits, grantmakers and businesses, we create opportunities for connection, learning and meaningful impact. We’ve recently introduced several new benefits designed to enhance engagement, education and financial accessibility with our business partners and members.
New Ways for Businesses to Support Their Community
Businesses play a critical role in strengthening Arizona’s nonprofit sector, and we are making it easier than ever for companies to give back in meaningful ways. Through Arizona Gives (AZGives. org) businesses can connect with nonprofit partners, provide financial and in-kind support, and engage employees in volunteer initiatives. Whether through corporate/business giving programs, sponsorships or community partnerships, companies can align their business goals with purpose-driven impact. These new opportunities allow businesses to deepen their engagement with nonprofits while reinforcing their commitment to social responsibility.
A Dedicated Community for Grantmakers
Philanthropy thrives on collaboration, yet grantmakers often lack a dedicated space to connect, exchange ideas and discuss funding strategies. Our new Grantmaker Community Forum provides an exclusive online platform where funders can engage in peer discussions, share best practices and explore ways to collaborate to make a deeper impact. By fostering open dialogue and strategic alignment, our new community platform helps grantmakers maximize their giving and build stronger partnerships within Arizona’s nonprofit and business ecosystem.
Learning On Your Own Schedule
Professional development is crucial for nonprofits, grantmakers and businesses invested in social impact, but finding time for ongoing education can be challenging. That’s why we launched our on-demand Learning Library, offering a growing collection of webinars, expertled training and industry insights. The community can access educational content anytime, allowing them to stay informed on emerging trends, refine their strategies and strengthen their organizations — all on their own schedule. Whether it’s board governance best practices, fundraising strategies or corporate social responsibility initiatives, our Learning Library provides valuable tools for success.
All-Inclusive Membership
Investing in professional development and sector-wide collaboration should be accessible to all, which is why we’ve expanded discounted member pricing across membership to be fully inclusive of all educational programs and grantfinding resources. Members receive free access to our monthly educational events and on-demand Learning Library, and special pricing for Arizona Gives registration and signature events. These cost-saving benefits make it easier for businesses and organizations of all sizes to participate in networking, learning and fundraising opportunities without financial barriers.
With these exciting new benefits, now is the perfect time to strengthen your connection to Arizona’s nonprofit sector as a community-focused business. Join AZ Impact for Good and be part of a movement that is shaping the future of philanthropy, nonprofit leadership, and corporate social responsibility in our state.
Contact us at www.azimpactforgood.org for more information.
BOARD CHAIR
Jeri Royce, President & CEO Advance Community
VICE CHAIR
Wendy Erica Werden, Manager Community Investment and Philanthropy Tucson Electric Power/UniSource Energy Services
SECRETARY
Matt Ellsworth, Vice President, Communications Flinn Foundation
CO-TREASURER
Mario Aniles, CPA, Shareholder, Aniles & Company
HONORED BOARD MEMBERS
Penny Allee Taylor, Consultant
John Amoroso, Community Foundation of Southern Arizona
Ethan Amos, President & CEO, Flagstaff Family Food Center
Mario Aniles, Shareholder, Aniles & Company
Annie Clary, Valley of the Sun YMCA
Maria Echeveste, Bank of America
Matt Ellsworth, Flinn Foundation
Margaret Hepburn, Legacy Foundation of Southeast Arizona
Kelly Huber, Marshall Foundation
Barb Kozuh, Delta Dental of Arizona Foundation
Jared Langkilde, Honor Health Foundation
Mitch Menchaca, City of Phoenix Office of Arts and Culture
Andrea Moreno, Community Volunteer
Yvonne Moss, Make-A-Wish Foundation of America
Jeri Royce, Advance Community
Rodrigo Sierra Corona, Borderland Restoration Network
Torrie Taj, Child Crisis AZ
Kate Thoene, New Life Center
Wendy Erica Werden, TEP/UniSource Energy Services
Eric Wolverton, Habitat for Humanity of Northern Arizona
AZ Impact for Good 333 E Osborn Rd #245 Phoenix, AZ 85012
Phone: (602) 279-2966 www.azimpactforgood.org AZ IMPACT FOR GOOD BOARD OF DIRECTORS
Giving Is Good for Business
Support Arizona through AZGives.org this spring
Corporate & Business Giving: A Strategic Investment in Community and Business
Corporate philanthropy is no longer just a goodwill initiative; it is a powerful strategy that strengthens communities while also benefiting businesses. More companies are recognizing that giving back enhances brand reputation, builds customer loyalty and boosts employee engagement. In 2023 alone, corporate giving in the U.S. rose to $36.55 billion (National Philanthropic Trust), reflecting a growing commitment to
social responsibility. However, while corporate philanthropy is expanding, businesses still contribute less than 1% of their pre-tax earnings to charitable causes. This presents a major opportunity for companies to deepen their impact and strengthen relationships with their communities.
The Business Case for Corporate Giving
Supporting nonprofits and the community isn’t only the right thing to do — it’s also good for business. Consumers and
Vice President, Membership & Business Development
Kristen Wilson CEO
Jennifer Purcell Chief Impact Officer
Laurie Liles Chief Public Policy Officer
Erica Acorn
Sabrina Lobato-Gonzales Director of Philanthropy
Lisa Hodge Director of Finance and Operations
Michael Morefield Director of Marketing & Communications
AZ IMPACT FOR GOOD STAFF
employees alike are drawn to companies that demonstrate a commitment to social impact. Studies show that 72% of customers are more likely to become a loyal customer to a company that actively supports a cause, and employees are significantly more engaged when their company provides opportunities to give back. In a competitive labor market, corporate philanthropy can be a key differentiator in attracting and retaining top talent. Employees want to work for companies that align with their values, and businesses with strong corporate social responsibility programs often see higher levels of job satisfaction and productivity.
The Evolution of Corporate Philanthropy
Corporate giving has evolved beyond traditional donations, with businesses taking a more strategic approach that aligns philanthropy with their values. Many now focus on specific causes to maximize impact while also embracing employeedriven giving programs like matching gifts, volunteer incentives and workplace campaigns. These initiatives empower employees to support causes they care about while amplifying their contributions through company support.
Matching gift programs and employee giving remains some of the most effective ways to support nonprofits, yet many employees miss out simply due to lack of awareness. By actively promoting these programs, businesses can double the impact of individual donations and strengthen nonprofit partnerships.
Beyond financial contributions, corporate volunteer programs are gaining traction as businesses recognize their value in team building and employee satisfaction. Companies increasingly offer paid volunteer time, group service projects and even donations tied to volunteer hours, reinforcing their commitment to community engagement in meaningful ways.
Expanding Business Giving through Arizona Gives
Arizona businesses have incredible opportunities to engage with local nonprofits in meaningful ways. Through initiatives like Arizona Gives (AZGives.org), companies can create custom-
branded giving pages, allowing employees and customers to contribute to causes aligning with your business. These personalized platforms centralize corporate philanthropy efforts, making it easy for businesses to track and celebrate their impact on Arizona Gives Day (4/1/25) or any time of the year. (Learn more about how to get your business involved with Arizona Gives at https://www.azgives.org/p/businesses.)
Another high-impact way for businesses to participate is through matching donation campaigns. During Arizona Gives Day, companies can set up matching funds that encourage employees and the public to give, effectively doubling or tripling the contributions made to nonprofits. This not only increases the total funds raised but also reinforces the company’s dedication to community investment.
Businesses can also amplify their support by using their marketing channels to promote nonprofits. Whether through social media, email newsletters or their website, companies can highlight nonprofit partners, share their stories and encourage stakeholders to get involved. AZ impact for Good provides businesses with custom graphics and promotional materials, making it simple to integrate nonprofit support into existing communication strategies.
Corporate Philanthropy as a Long-Term Strategy
Corporate giving should be seen as an integral part of a business’s long-term strategy rather than a one-time initiative. As the landscape of corporate social responsibility continues to evolve, businesses that proactively engage in philanthropy will position themselves as leaders in their industries and trusted partners in their communities. By investing in workplace giving programs, volunteerism and nonprofit partnerships, companies can drive meaningful changes while also achieving their strategic plan.
For businesses in Arizona, now is the time to explore new ways to give back. By leveraging programs like Arizona Gives and expanding philanthropic efforts, companies can strengthen their brand, support local communities and build a lasting culture of generosity.
Social Media as a Force for Good
Social media often gets a bad reputation: doomscrolling, divisiveness and fleeting trends dominate the conversation. However, it remains one of the most powerful tools for making a positive impact. Beyond marketing, social media offers an opportunity to support communities, amplify causes and connect with audiences in meaningful ways.
In today’s evolving digital landscape, businesses must be intentional in how they use their platforms. With the potential TikTok ban, Meta’s everchanging algorithms and the rise of Bluesky, companies need to rethink their strategies. These changes present challenges, but also new opportunities for businesses willing to adapt and use social media as a force for good.
Authenticity Is the Key to Engagement
Although AI-generated images are shared prolifically, social media users can actually spot inauthentic content. Today, audiences connect more with real, relatable posts rather than overly polished corporate messages. Authenticity builds trust — whether that means showcasing the people behind the brand, sharing real impact stories or engaging directly with followers.
For businesses supporting nonprofits, authenticity is even more crucial. Audiences recognize when a company is genuinely invested in a cause versus when it’s simply checking a corporate social responsibility box. Aligning with
causes that reflect company values and highlighting real impact fosters stronger engagement and credibility.
Adapting to Social Media Shifts
With uncertainty surrounding TikTok, businesses using short-form video should explore alternative platforms or dive further into existing platforms like Instagram Reels, YouTube Shorts and LinkedIn video. A multi-platform approach ensures content remains visible despite regulatory changes.
At the same time, platforms like Bluesky are gaining traction, signaling a shift toward decentralized, user-driven engagement. While these are still developing, early adopters may gain an advantage as these platforms grow. The key to long-term success is adaptability — monitoring trends, testing new strategies and refining content based on engagement data.
Using Social Media to Strengthen Communities
Businesses have a unique opportunity to amplify nonprofit efforts. Many nonprofits struggle with limited reach despite their powerful missions, while businesses often have large, engaged followings. Here’s how companies can help nonprofits further their missions and strengthen our community:
• Amplify Nonprofit Voices — A single share from a business can introduce a nonprofit to thousands of new supporters.
•
Run
Collaborative Campaigns —
Partnering on a social campaign, such as a matching donation challenge custom donation page on AZGives.org, increases visibility for both organizations.
• Leverage Employee Advocacy
— Encouraging employees to share nonprofit initiatives within the workplace expands reach beyond corporate pages. LinkedIn is a great platform for professionals to highlight causes the company, or they, support.
• Host “Social Good” Days — Dedicating a day to highlighting nonprofit partners, volunteers or impact stories fosters a culture of giving and can be good for employee retention.
A Future of Purpose-Driven Social Media
Despite concerns about negativity and fleeting trends, social media remains a powerful tool for connection, advocacy and impact. Businesses that prioritize authenticity, adaptability and community engagement will thrive in the evolving digital landscape.
By using social media not only for growth but for good, businesses can create lasting change — one post, one share and one cause at a time.
Contact AZ Impact for Good and Arizona Gives for ways to involve your business in giving back to the community. azgives.org azimpactforgood.org
10 Reasons to Give on Arizona Gives Day
by Jennifer Purcell
Since its launch in 2013, Arizona Gives Day has raised more than $47 million for local nonprofits, helping them fulfill their missions and expand their impact. Arizona Gives Day isn’t just about one day of giving — it’s about fostering a culture of generosity that supports nonprofits year-round. That’s why Arizona Gives Day exists: to inspire generosity and amplify the impact of giving across our state.
APRIL 1, 2025
ARIZONA GIVES DAY
Since 2013, Arizona Gives Day has steadily increased the donations to local nonprofits.
2013: raised $1.110 million
2014: raised $1.393 million
2015: raised $2.055 million
2016: raised $2.84 million
2017: raised $2.74 million
2018: raised $3.2 Million
2019: raised $3.6 million
2020: raised $6.1 million
2021: raised $7.1 million
2022: Raised $6 million
2023: Raised $5.3 million
2024: Raised $5.3 million
Total: more than $47 million
1. Nonprofits are the backbone of Arizona’s communities.
Nonprofits play an essential role in addressing critical social, economic and environmental challenges. However, their ability to continue this work depends on the generosity of donors like you. Your support helps them operate, expand programs and create lasting change across Arizona.
2. Your donation makes a difference. Every donation adds up to make a big impact, allowing nonprofits to fund vital programs, pay staff and provide services to those in need. Arizona Gives Day is about collective giving — when thousands of people contribute, the combined impact is transformative.
3. All participating nonprofits are verified and accountable.
Every participating nonprofit must re-enroll each year and verify their IRS 501(c)(3) status, giving donors confidence that their contributions are supporting an organization that is actively working to make a difference.
4. Giving is now more flexible than ever. Arizona Gives has introduced new ways to donate. You can now contribute directly from an IRA and Donor-Advised Fund (DAF), maximizing both your philanthropic impact and tax benefits. For donors looking for strategic giving options, these methods offer a smart and sustainable way to support causes over the long term.
5. Peer-to-peer fundraising allows you to amplify your impact.
Giving doesn’t have to be a solo act. Through Arizona Gives, you can create a personal fundraising page and rally your network to support a nonprofit you care about. By sharing your story and inviting people to contribute, you multiply your impact and bring more awareness and resources to
About the 2025 Giving Guide
We are pleased to offer the list of AZ Impact for Good members who are participating in Arizona Gives Day coming up on April 1, 2025. In Business Magazine is proud to create this Giving Guide to provide business owners and the more than 36,000 subscribers of the magazine information on local nonprofits that they may work with to better our community. Our goal is to give these groups exposure for a full month prior to Arizona Gives Day so that they may realize additional benefit among the business community.
How to Give: We urge you, as a company or as an individual,
the causes that matter most to you.
6. Businesses can now make giving a core part of their culture.
Companies of all sizes can get involved in Arizona Gives by setting up custom giving pages to encourage employee donations and corporate matches. By participating, businesses not only strengthen Arizona’s nonprofit sector but also build goodwill, boost employee engagement and enhance their reputation as a company that gives back.
7. Arizona Gives Day eCards turn generosity into a meaningful gift.
Struggling to find the perfect gift for someone? Arizona Gives offers Giving eCards, allowing recipients to choose which nonprofit their donation support. It’s a simple way to inspire giving while ensuring nonprofits receive muchneeded support.
8. Recurring donations provide long-term stability for nonprofits.
While one-time gifts are impactful, recurring donations help nonprofits plan for the future. Many organizations operate on tight budgets and rely on steady contributions to sustain programs year-round. Arizona Gives makes it easy to set up a recurring donation that fits your budget, whether it’s monthly, quarterly or annually.
9. AZGives.org makes donating simple and efficient.
The Arizona Gives Day platform is designed to make giving as easy as possible. You can track your donations, manage recurring gifts and access your donation history for tax purposes — all in one place.
10. Arizona Gives Day is just the beginning — giving is a year-round movement.
While Arizona Gives Day is a 24-hour fundraising event on April 1, 2025, the platform is open 365 days a year. That means you can donate any time you feel inspired, whether it’s in response to an urgent need, a personal milestone or a desire to support a cause long-term.
to give on Arizona Gives Day. By participating on this day, you connect or even reconnect with a nonprofit to support its cause and become a true supporter of all that is important in our community.
Go Beyond Gives Day: We ask that you connect with your nonprofit, and we challenge you to choose one or more organizations to work with in this coming year. By volunteering time, talent and treasure, your organization is likely to gain in more ways than you might expect.
Thank you for giving back to our community!
* indicates the organization is a member of AZ Impact for Good.
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
Arizona Technology Council Foundation DBA SciTech Institute azgives.org/organization/ scitechinstitute
Arizona Theatre Company azgives.org/organization/ arizonatheatre
* Circle the City azgives.org/organization/circlethecity
City Hope azgives.org/organization/cityhopeazg
Aunt Rita’s Foundation
Aunt Rita’s Foundation has a long-standing commitment to ending HIV in Arizona. Since our inception in the 1980s, when we began as a humble bake-sale fundraiser for those being impacted by HIV, we have evolved into the leading philanthropy nonprofit organization in the state, delivering vital funding for programs in at-risk communities and playing a central role in the fight against rising HIV infections.
Through our initiatives, we have granted millions of dollars in support of HIV education, prevention and treatment programs across Arizona.
As the hub of the HIV community, we offer programs that “fill in the gaps,” including FREE at-home HIV test kits, FREE HIV/STI testing statewide through our partners at Albertsons/ Safeway Pharmacies and Sonora Quest Labs,
advocacy, HIV & Aging programs, a Positive Empowerment Youth Retreat, and a Diversity and Culture Council to support minority populations and advise on best practices for lowering incidence rates in our highest-risk communities.
At Aunt Rita’s Foundation, we recognize that social determinants of health play a crucial role in individuals’ health outcomes and quality of life. We provide programming, linkages to HIV prevention and treatment providers, and connections to basic needs such as nutrition support and housing.
Your support of Aunt Rita’s Foundation will enable us to continue operating these critical programs and help us end the HIV epidemic in our great state. Join us today in our mission to create a healthier and more equitable Arizona.
Connecting the HIV Community Since 1988
Who we are
Name of Organization:
Aunt Rita’s Foundation
Top Local Executive Name: Stacey Jay Cavaliere
No. of Years with Org.: 2
Main Local Office Address: 326 E. Coronado Rd., Suite 102 Phoenix, AZ 85004
Phone: (602) 882-8675
Website: auntritas.org
Number of Locations in
Greater Phoenix: 1
Year Established Locally: 2005
City Nationally Headquartered: Phoenix, AZ
Type of Services: HIV and AIDS Education, Prevention and Treatment services; Education regarding HIV and AIDS; Links in our communities to medical care specific to individuals’ needs to ensure treatment of HIV infections and prevention.
Specialties: HIV and AIDS
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
* Clarkdale Historical Society and Museum azgives.org/organization/ clarkdalemuseum
* Coalition for Sonoran Desert Protection azgives.org/organization/ sonorandesert
Coalition of Blacks Against Breast Cancer azgives.org/organization/cbbc-azg
Coding in Color azgives.org/organization/Coding-InColor
* College Bound AZ azgives.org/organization/ collegeboundaz
* Common Sense Institute Arizona azgives.org/organization/Csiaz
* Community Food Bank of Southern Arizona azgives.org/organization/ communityfoodbank-azg
* Community Gardens of Tucson azgives.org/organization/ communitygardensoftucson
* Fiber Arts Center Az azgives.org/organization/Fiber-ArtsCenter-Az
Firm Foundation Youth Homes, Inc. azgives.org/organization/ firmfoundationyouthhomes
* First Place AZ azgives.org/organization/firstplace
* Fishers for Men for Veterans azgives.org/organization/ FishersofMenforVeterans
Flagstaff Birth Support Fund azgives.org/organization/ FLAGSTAFFBIRTHSUPPORTFUND
Big Brothers Big Sisters of Central Arizona
For more than 65 years, Big Brothers Big Sisters of Central Arizona (BBBSAZ) has operated under the belief that inherent in every child is the ability to succeed and thrive in life. BBBSAZ makes meaningful, professionally supported matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, in Maricopa County and Pinal County. We develop positive relationships that have a direct and lasting effect on the lives of young people. Our volunteers help children in our community who need and deserve mentors build self-confidence and realize their potential.
At BBBSAZ, one of our keystone beliefs is that every young person has the potential to do great things. Unfortunately, kids today are in crisis and their potential can be threatened.
Anxiety and depressive symptoms doubled for young people during the pandemic, according to the U.S. Surgeon General’s advisory on protecting youth mental health. In 2021, emergency room visits by teens for suspected suicide attempts were 51% higher than in 2020.
At Big Brothers Big Sisters, our mentors add additional layers of support for the mentees enrolled in our programs. Bigs provide a safe, trusting environment where youth can share their thoughts, process their feelings and gain confidence to try new things.
According to an article from Mentor.com, “Mentors have always been assets to young people when they are experiencing periods of stress, depression, anxiety, or even more serious mental health challenges. Inherent in the role of mentor is the idea that this person is there for a youth
through the good and the bad, but especially in times when life feels overwhelming or hopeless.”
National research has shown us that kids matched with mentors through BBBS programs had better mental health outcomes than their peers. In addition, research has shown that kids in BBBSAZ mentoring programs are:
• 46% - less likely than their peers to begin using illegal drugs
• 27% - less likely to begin using alcohol
• 52% - less likely to skip school
• 37% - less likely to skip a class
• 33% - less likely to hit someone
They also exhibit an increase in resiliency and overall self-esteem.
Please consider joining us to protect the mental health of youth in our community!! Together, we can provide the support kids need to be successful and reach their full potential.
VOLUNTEER to become a Big. Meet up with your Little at least two times per month for one year to do things you enjoy. Explore your common interests together but, most importantly, be a listening ear and a source of guidance for a kid. To learn more visit bbbsaz.org/volunteer.
DONATE in support of our mentorship programs. BBBSAZ is a qualifying organization for the Arizona State Tax Credit. Through this program, your donation becomes a dollar-fordollar tax credit (up to $400 per individual or $800 per couple, filing jointly). To make a gift, please visit bbbsaz.org/donate.
For other questions or to look into enrolling a child, please visit bbbsaz.org.
Who we are
Name of Organization: Big Brothers Big Sisters of Central Arizona
Top Local Executive Name: Luis Vega
No. of Years with Org.: 1
Main Local Office Address: 1615 E. Osborn Rd. Phoenix, AZ 85016
Phone: (602) 264-9254
Website: bbbsaz.org
Number of Locations in Greater Phoenix: 1
Year Established Locally: 1955
City Nationally Headquartered: Tampa, FL
Type of Services: Youth Mentorship
Specialties: One-to-One Mentoring, Group Mentoring, College and Career Readiness.
Flagstaff Dark Skies Coalition azgives.org/organization/ flagstaffdarkskies
* Flagstaff Family Food Center: Food Bank and Kitchen azgives.org/organization/hotfood
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
* Friends of Madera Canyon azgives.org/organization/ friendsofmaderacanyon
For more than 65 years, Junior Achievement of Arizona (JA) has been preparing millions of Arizona students to succeed in work and life. We’re empowering their futures by giving them the knowledge and skills they need to manage their money; plan for their future; and make smart academic, career and economic choices. Delivered by 8,000+ business and community volunteer mentors, our hands-on, age-appropriate programs focus on three key areas: career readiness, financial literacy and entrepreneurship. At the foundation of all our programs is teaching students the ability to think critically. Equally impactful, we’ll open their eyes to future possibilities and help them apply those important skills to unlock their own future potential.
Set to serve more than 110,000 students this year and more than 3 million since its founding, JA is shaping the college- and career-readiness conversation, and we play an important role in Arizona’s workforce and economic development. Our programs help students connect what they learn in the classroom to the real world, and demonstrate how learning correlates to earning
— knowledge critical to empowering today’s students to be successful, contributing members of society in the future.
We serve students with diverse backgrounds and socio-economic status throughout Arizona. While our programs are invaluable to all students regardless of background, the majority of the students we serve come from low-income households.
Our programs support the K-25 continuum, reaching students wherever and however they are learning today. Today, our programs have expanded to reach primarily low-income learners in 400+ schools across the State of Arizona, in addition to partnering with other nonprofits and organizations focused on reaching opportunity youth.
We are wholly dependent on the financial and volunteer support of individuals, foundations and businesses. Our in-classroom programs are offered at no cost to teachers or students.
Donations to Junior Achievement are Arizona Charitable Tax Credit eligible, up to $400 per individual and $800 per couple filing jointly. Please consider empowering the future of Arizona kids.
Who we are
Name of Organization:
Junior Achievement of Arizona
Top Local Executive Name: Katherine Cecala
No. of Years with Org.: 10
Main Local Office Address: 636 W. Southern Ave. Tempe, AZ 85282
Phone: (480) 377-8500
Website: jaaz.org
Number of Locations in Greater Phoenix: 1
Year Established Locally: 1957
City Nationally Headquartered: Colorado Springs, CO
Type of Services: Career Exploration and Readiness Programs, Financial Literacy, Entrepreneurship Programs
* Hopi Education Endowment Fund azgives.org/organization/ hopieducationendowmentfund
* Horses Help Foundation azgives.org/organization/HorsesHelp-Foundation
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
* Japanese Friendship Garden of Phoenix azgives.org/organization/ japanesefriendshipgarden
North Country HealthCare azgives.org/organization/ northcountryhealthcare
* North Valley Symphony Orchestra azgives.org/organization/NVSO
Northern Arizona Alzheimers and Dementia Alliance azgives.org/organization/nazada
Spotlight On: New Pathways for Youth
In the communities we serve, youth experience poverty and three times the adversity of their peers. Beyond the instability and insecurity that makes it difficult to meet their most basic needs, these youth experience social, emotional and cognitive obstacles that bar them from living the joyful, purposeful life that every young person deserves.
At New Pathways for Youth, we are changing that. We are building a future where every young person can live their life with joy and purpose, confident in their ability to decide their own path.
To make it happen, we provide 1:1 mentoring with a dedicated adult and a proven program for personal growth, including tailored goalsetting and connection to vital resources, all within a supportive peer group. In doing so, we’re transforming the lives of youth by providing the support, stability and skills they need to flourish in the community and in their families.
Each of our youth receives tailored actionplanning and support according to their needs
and personal goals, as well as connections to critical resources for personal well-being, and daily necessities that support the youth’s entire family, ranging from housing assistance to food security to emergency relief. All of this is complemented by 1:1 support from an adult mentor within a group of peers in order to build stable, nurturing, life-changing relationships.
Our holistic, research-based program is proven to generate remarkable outcomes for the youth we serve — from improved mental health and personal wellness to academic success and greater high school graduation rates. We give them the tools and resources to not only achieve safe, healthy lives but find fulfilling career paths, seize new opportunities and enhance their relationships with their families, peers and all those around them.
With the support of the entire New Pathways community, youth are able to transform their lives and confidently find their own path to fulfillment.
* Northern Arizona Pioneers’ Historical Society azgives.org/organization/ nazpioneers
Main Local Office Address: 901 E. Jefferson St. Phoenix, AZ 85034
Phone: (602) 258-1012
Website: npfy.org
Number of Locations in Greater Phoenix: 1
Year Established Locally: 1989
City Nationally Headquartered: Phoenix, AZ
Type of Services: Youth Development
Specialties: Teen Personal Development, Mentorship, Goal Setting
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
* Old Pueblo Community Services (OPCS) azgives.org/organization/helptucson
* ONE Community Foundation azgives.org/organization/ ONECommunityFoundationHorizon
* One Love Arizona: Rescue, Advocacy + Sterilization azgives.org/organization/oneloveaz
One Step Beyond, Inc. azgives.org/organization/osbi
This list includes nonprofits that have been approved to participate in Arizona Gives as of February 7, 2025, and provide services in Maricopa County. For a full list of nonprofits participating around the state, go to www.azgives.org/donate.
* Southwest Alliance for Excellence azgives.org/organization/SouthwestAlliance-For-Excellence
* Southwest Autism Research & Resource Center azgives.org/organization/SARRC
Wildlife for Tomorrow azgives.org/organization/ wildlifefortomorrow
* Willcox Theater and Arts, Inc. azgives.org/organization/ willcoxtheater
WITL, Inc. azgives.org/organization/Witl
Spotlight On: Phoenix Children’s Foundation
At Phoenix Children’s, providing world-class healthcare for every child in Arizona is more than a mission — it is our promise. We epitomize the bold spirit of the state we serve through our unwavering commitment to delivering exceptional care.
Over the past 40 years, Phoenix Children’s has grown from a single hospital into a nationally recognized pediatric health system serving families across Arizona. Now more than ever, there is an urgent need for pediatric care in our state. Arizona is among the top 10 fastest-growing states in the U.S., and Maricopa County, currently home to more than 1.03 million children, is one of the fastest-growing counties in the nation.
To meet the challenges ahead of us, Phoenix Children’s must continue to evolve. It will take substantial resources to realize these ambitious goals.
In 2022, Phoenix Children’s was named one of U.S. News & World Report’s Best Children’s Hospitals for the 12th consecutive year. The health system also earned recognition as the top children’s hospital in Arizona for the second consecutive year.
Phoenix Children’s is building on these achievements as it continues to invest in the people, research, technologies and programs that make it a destination hospital. That means continuing to recruit physician-scientists who are shaping the future of pediatric medicine; foster discoveries that
improve the quality and length of children’s lives; establish ground-breaking destination programs that attract patients from around the world; and drive innovations that give ill and injured children hope beyond their wildest dreams.
Phoenix Children’s Foundation offers many ways to get involved in and support this work, whether by joining a giving group (phoenixchildrensfoundation.org/givinggroups), attending a Phoenix Children’s event (phoenixchildrensfoundation.org/signature) or finding an inspiring hospital program to support (phoenixchildrensfoundation.org/ways-to-give). Together we can ensure that Phoenix Children’s can provide hope, healing and the best health care to children and families for generations to come.
Women’s Foundation for the State of Arizona azgives.org/organization/WFSA
* Yavapai Big Brothers Big Sisters azgives.org/organization/ yavapaibigbrothers
* Yavapai CASA for Kids Foundation azgives.org/organization/ yavapaicasaforkids
Yavapai Regional Medical Center Foundation azgives.org/organization/yrmc
You Matter Too azgives.org/organization/ youmattertoo2017
Youth On Their Own azgives.org/organization/Yoto
YWCA of Southern Arizona azgives.org/organization/ywcatucson
Who we are
Name of Organization:
Phoenix Children’s Foundation
Top Local Executive Name: Steve Schnall
No. of Years with Org.: 42
Main Local Office Address: 2929 E. Camelback Rd., Suite 122 Phoenix, AZ 85016
Phone: (602) 933-4483
Website: GiveToPCH.org
Number of Locations in Greater Phoenix: Foundation (1); Phoenix Children’s (58)
Year Established Locally: 1983
City Nationally Headquartered: Phoenix, AZ
Type of Services: Pediatric Healthcare
Specialties: Primary, Emergency and Family-Centered Care
Help Can’t Wait DURING EMERGENCIES
We invite you and others to join the American Red Cross mission by volunteering, giving blood, learning lifesaving skills or making a financial donation. Your support helps ensure families don’t face emergencies alone.
We invite you and others to join the American Red Cross mission by volunteering, giving blood, learning lifesaving skills or making a financial donation. Your support helps ensure families don’t face emergencies alone.
Volunteer. Give Blood. Donate. Take a Class. Visit redcross.org/AZNM to learn more.
Volunteer. Give Blood. Donate. Take a Class. Visit redcross.org/AZNM to learn more.
UMOM New Day Centers, 24 Valley of the Sun United Way, 38 Vimly Benefit Solutions,
As vice president of Customer Success at Vimly Benefit Solutions, Ed Sayed is responsible for the Customer Support and National Account Client Services teams. Sayed focuses on developing the strategic framework to scale operations, enhancing processes and methodologies. vimly.com
A Multigenerational Workforce Needs a Multipronged Approach to Benefits
One size doesn’t fit all
by Ed Sayed
The cultural climate of the workforce has undergone some significant changes in recent years, and businesses need to be able to think on their feet regarding how they adapt. With Gen Z now making up a greater portion of the workforce, alongside an aging population that’s choosing to work past the age of 65, businesses are face to face with a truly multigenerational workplace. This has set in motion a new challenge: addressing the varied benefit needs of employees at various life stages. From Gen Z to baby boomers, each generation prioritizes different aspects of their health, financial stability and worklife balance, shaping their expectations for employer-provided benefits.
According to the Arizona Commerce Authority, 650,151 small businesses make up 99.5% of the Grand Canyon State’s total business, employing 1.1 million people. Small businesses typically struggle to afford the same benefits that larger corporations can provide. However, through multi-employer groups, SMBs can leverage their combined buying power, making benefits more affordable. Additionally, these groups can provide access to more product offerings, like modern platforms and resources that remove the stress and confusion from benefits administration and management.
Employers that succeed in driving their talent to engage with relevant benefits packages are better positioned to attract and retain top talent. In fact, 73% of employees would be more motivated to stay with their current company if it offered better health insurance options.
Here’s a look at the top benefits priorities for each generation in the workplace:
• Gen Z (ages 11–26) values mental health care and flexible wellness programs. With burnout being a common concern, mental health coverage — such as teletherapy or employee assistance programs is critical. Student loan repayment programs are also highly appealing to a cohort facing educational debt.
• For millennials (ages 27–42), financial health is often top of mind. Many in this group are balancing new and growing family responsibilities in addition to long-term financial planning. Health insurance with family coverage, flexible spending accounts (FSAs) or health savings accounts (HSAs) and childcare assistance are key benefits for this generation. Additionally, student loan assistance is a highly valued benefit as millennials are the most burdened by student debt.
• Gen X (ages 43–57) often juggles responsibilities for aging parents and children, making them the “sandwich generation.” They seek flexible health coverage and familyfriendly benefits such as dependent care FSAs. Employers should consider offering college savings plans, such as 529 plans, to help Gen X employees prepare for their children’s education.
• As baby boomers (ages 58–77) approach retirement, their primary concerns include maximizing retirement savings and managing healthcare costs. Catch-up contributions to 401(k) plans, retirement planning tools, long-term care insurance and Medicare supplemental insurance are key.
LIFELONG BENEFITS EDUCATION
Beyond preventive care, employees need year-round access to benefits education to make informed decisions about their health and financial future. Platforms that educate and allow for self-service options give employees a greater sense of control in their healthcare and retirement planning. By offering financial planning tools like Medical Expense Reimbursement Plans, employers can help employees prepare for future healthcare costs and ensure a more secure retirement.
CREATING A COMPETITIVE ADVANTAGE
Benefits continue to stand as a key differentiator for employers. Providing benefits tailored to the diverse needs of a multigenerational workforce equates to higher engagement, retention and employee well-being. By recognizing the specific concerns of each generation, employers can create a benefits strategy that empowers their workforce and drives retention.
Seventy-three percent of employees would be more motivated to stay with their current company if it offered better health insurance options.
Heartfelt stories celebrating the human spirit this season at The Phoenix Theatre Company
Miracle on 34th Street: A Live Musical Radio Show
November 20 – December 28, 2024
Seussical the Musical
December 18, 2024 – January 26, 2025
Churchill
February 5 – April 13, 2025
Jersey Boys
February 19 – May 4, 2025
Forbidden Broadway: the next generation
April 23 – June 22, 2025
Into the Woods
May 21 – July 13, 2025
Let the Good Times Roll: A New Orleans Gumbo
August 6 – August 31, 2025
The Phoenix Theatre Company invites you to experience world-class, self-produced plays and musicals at our vibrant multi-theatre campus, located in the heart of the Phoenix Downtown Arts District. As we celebrate our 105th season, join the over 150,000 patrons who visit us each year to enjoy everything from bold new works to cherished classics and modern hits. Coming in Summer 2025, don’t miss the grand opening of the Dr. Stacie J. and Richard J Stephenson Theatre — a Broadway-caliber venue featuring cutting-edge sound, lighting, and top-tier accommodations.
Polestar Scottsdale
The SUV for the electric age is here. With a range of up to 300 miles, the all-electric Polestar 3 is designed to create remarkable range and an unmistakable look.
