In Business Magazine - October 2019

OCT. 2019

Meet this year’s Women of Achievement Honorees

ACHIEVING GREATNESS Honoring the best in business

Women of Achievement GET

BUSINESS

C E L E B R AT I O N TO 2 0 2 0

Join us for this 4-month celebration of business in the Valley. More inside!

Get that C-Suite Meeting For the Best Benefits Open Enrollment ‘Community Carry’ Strengthens Local Economy $7 . 9 5 I N BU S I N E S S P H X . C O M

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OCTOBER 2019 COVER STORY

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Achieving Greatness: Honoring the 2019 Women of Achievement

In Business Magazine honors the talents of women business owners, managers and leaders who have achieved great success in and for our Greater Phoenix business community.

FEATURES

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ON THE AGENDA

How to Get a Meeting with the C-Suite

“Blue Light Could Be a Big Problem for Corporate America” and “Suicide in the Workplace”

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HonorHealth’s Tradition of Impact

Tyler Butler explores the myriad ways that businesses give back and the positive ways their programs are impacting our community.

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Attention to Detail Can Make or Break a Company

Chris Denny explains how understanding the three types provides a stronger foundation for reducing mistakes and improving productivity

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Guest Editor

Cindy McCain, Chairman of Hensley & Co., introduces the “Women of Achievement” issue.

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DESTECHAZ WOMEN OF ACHIEVEMENT Luncheon

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Feedback

Catherine Alonzo, Jodi Low and Nicole Stanton respond to In Business Magazine’s burning business question of the month.

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Briefs

“Mobile Fitness Franchise Takes On the Fitness Market,” “Interactive App Evolves Workplace Learning,” “Remote Work Tools for Startups,” “Job Description Builder,” “Local Standouts Recognized for Achievements and Philanthropy,” “Strategizing Time” and “Avoid the Damage of Apologizing Wrong”

14 PARTNER SECTION

Startups

“Gig-Staffing for Food & Beverage” and “Filling a Neglected Niche in Recycling”

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By the Numbers

Email impacts employee satisfaction; as workplace communication, do employees even read them?

17 57 Arizona Technology Council

OCT 2019

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Healthcare

Want to grow business? Stu Heinecke discusses options for getting that first foot in the door: getting a meeting.

DEPARTMENTS

Spotlight on our fourmonth celebration of business in the Valley

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CRE

““Buyer Beware of Manipulative Landlords,” “GCU’s Westside Commercial Hub,” “Whispering Rock Open in Gilbert,” “Avondale’s Alamar Aligns with City Goals,” “Iconic Downtown Building Reenergized,” “Tariff-Friendly Industrial Project in Goodyear” and “Union Aims for Market-Leading Companies”

Technology

“Acronis Cyber Protection Growth Taps Local Talent,” “Wireless Usage Increases, Latest Technologies Demand New Infrastructure”

24

Economy

Local venture capitalist explains the concept of community carry and why this concept is relevant to the Valley in the short and long term.

26

Legal

Local attorney discusses complying with minimum wage and tip pooling requirements for restaurants in Arizona.

47

Books

New releases give fresh insights on business thinking.

48

From the Top

Discovering a need through personal experience, K.C. Kanaan is making non-emergency medical transportation more than just a ride.

54

Assets

2020 Cadillac XT6 Plus: Tesla is charging into the lead with electric charging stations.

56

Power Lunch

Galeto Brazilian Steakhouse: Carving a Tableside Experience Plus: Local restaurants have attracted the attention of traveling gourmand Guy Fieri.

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Roundtable

Have the best benefits open enrollment ever — open enrollment events do not have to be boring.

Finder’s latest research on the best countries for working women vis-à-vis men in factors that include job security, vacation leave, gender wage gap and retirement funds found women make up roughly 51.7 percent of the United States workforce but account for only 6 percent of CEOs in S&P 100 companies. In overall ranking against other countries commonly cited as more gender-equal nations, the U.S. ranks 15th. finder.com

Let’s talk.

OCTOBER 2019 In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

PARTNER ORGANIZATIONS Kristen Merrifield, CEO Alliance of Arizona Nonprofits (602) 279-2966 www.arizonanonprofits.org Jess Roman, Interim Chief Executive Officer Arizona Small Business Association Central Office (602) 306-4000 Southern Arizona (520) 327-0222 www.asba.com Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org Doug Bruhnke, Founder & President Global ChamberÂŽ (480) 595-5000 www.globalchamber.org Angela Garmon, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org Anne Gill, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities.

The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessmag.com.

ASSOCIATE PARTNERS Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com Arizona Chamber of Commerce & Industry azchamber.com Arizona Hispanic Chamber of Commerce azhcc.com The Black Chamber of Arizona phoenixblackchamber.com Chandler Chamber of Commerce chandlerchamber.com Economic Club of Phoenix econclubphx.org Glendale Chamber of Commerce glendaleazchamber.org Greater Phoenix Chamber of Commerce phoenixchamber.com Greater Phoenix Gay & Lesbian Chamber of Commerce gpglcc.org Mesa Chamber of Commerce mesachamber.org North Phoenix Chamber of Commerce northphoenixchamber.com Peoria Chamber of Commerce peoriachamber.com Phoenix Metro Chamber of Commerce phoenixmetrochamber.com Scottsdale Area Chamber of Commerce scottsdalechamber.com Surprise Regional Chamber of Commerce surpriseregionalchamber.com WESTMARC westmarc.org

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Giving Arizona’s manufacturers skills beyond their size.

The Arizona Commerce Authority is helping our state’s manufacturers grow and prosper through meaningful programs like the Arizona Manufacturing Extension Partnership (Arizona MEP). Using a proven approach that combines decades of leadership, manufacturing, operational and business expertise, Arizona MEP offers custom, hands-on solutions to help clients achieve their goals. Whether you’re looking for minor improvements or a major transformation, we provide the right knowledge, skill set and flexibility to support your team. Join the more than 200 manufacturers in Arizona who have chosen Arizona MEP to help enhance their business.

Learn more at azcommerce.com

© Enterprise 2018

OCTOBER 2019

VOL. 10, NO. 10

Publisher Rick McCartney Editor RaeAnne Marsh Graphic Design German Wegbrait

Nicolas Barrios

NATIONALLY RANKED.

Benjamin Little

LOCALLY FOCUSED.

Contributing Writers Matt Baglia Justin Barrett Tyler Butler Andrea Davis Chris Denny Zach Ferres Erica Fetherston Jolean Fleck Heather Ford Larry Fredette Stacey Hanke Stu Heineke Mike Hunter

Enterprise Bank & Trust was recently ranked number 14 out of 161 nationally-ranked banks1. And while we’re proud of that fact, it’s just part of who we are. Whether your focus is on your business, your family or the quality of life in your community, you’ll find us there. We’re committed to supporting dreams, securing financial futures and delivering on community investment.

Chris Mason Ray Reichard Tara Stred ADVERTISING

Learn more at enterprisebank.com/phoenix

Operations Louise Ferrari

Business Development Louise Ferrari

Erik Laudenschlager Cami Shore

Member FDIC 1. Bank Director, 3rd Quarter 2017, Volume 27, Number 3

Events Amy Corben

More: Visit your one-stop resource for everything business at www.inbusinessphx.com. For a full monthly calendar of business-related events, please visit our website.

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www.inmediacompany.com Vol. 10, No. 10 In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 45 W. Jefferson Street, 7th Floor, Phoenix, AZ 85003. To ubscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 45 W. Jefferson Street, 7th Floor, Phoenix, AZ 85003 or visit inbusinessphx.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You July send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope. InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/or financial professional. © 2019 InMedia Company, LLC. All rights reserved. No part of this magazine July be reproduced or transmitted in any form or by any means without written permission by any means without written permission by the publisher.

INBUSINESSPHX.COM

CINDY HENSLEY MCCAIN, HENSLEY BEVERAGE COMPANY

Women of Achievement

Cindy Hensley McCain is the chairman of her family’s business, Hensley Beverage Company, one of the largest Anheuser-Busch distributors in the nation. She is the wife of the late U.S. Senator John McCain.

McCain's community efforts are extensive. Please see her page (page 31) in the Women of Achievement cover story.

Shining a special spotlight once a year on women who are making a difference in our community, In Business Magazine focuses this edition on Women of Achievement. The awards and luncheon have proved enormously popular since introduced three years ago.

I am energized by the complete change of the composition of the work force since the days when I took over my company. The number of female founders and owners has risen dramatically, and the impact of businesses with women at the helm is significant in terms of revenues and hiring. We still have a way to go on equal pay and gender equity in the C-suite roles, and, as a community, we owe it to those currently working and those coming behind us to continue to push for both.

This edition’s cover story shares the stories of this year’s exceptional honorees of In Business Magazine’s Women of Achievement award – women who represent a broad cross-section of business and community organizations, from nonprofits to banking to real estate to city government.

Getting past the gatekeepers and roadblocks to reach a company’s ultimate decision maker is often seen as the “holy grail” for other businesses aiming to grow. In feature article “How to Get a Meeting with the C-Suite,” Stu Heineke, author of top-selling How to Get a Meeting with Anyone, offers more insights and case studies from his latest book, Get the Meeting!: An Illustrative Contact Marketing Playbook.

Chris Denny brings the view down to day-to-day operations with his feature article on how attention to detail can make or break a company. Among other articles in these following pages are one that helps businesses identify and mitigate factors in the growing incidence of suicide in the workplace and another that addresses failures in communication and understanding that ensue from the spread of techie jargon company-wide.

With healthcare open enrollment coming up in one month (November 1 – December 15), the Roundtable feature from Delta Dental’s HR director Jolean Fleck provides tips on best practices to educate employees on their options. (Look for In Business Magazine’s annual Healthcare Guide in next month’s issue.

Focused on helping strengthen our business community, each issue of In Business Magazine offers a mix of information, from business best practices to entrepreneurial endeavors that broaden our economic base. As the recipient of this year’s Linda M. Herold Lifetime Achievement Award, I’m honored to be part of In Business Magazine’s Women of Achievement for 2019 and to help bring you this October edition. I trust you’ll find much of interest in these pages.

Sincerely,

Join us on Oct. 24 at the Sheraton Downtown Phoenix as we honor 14 Women of Achievement, 5 Storytellers and 1 Lifetime Achievement honoree. www.inbusinessevents.com

Cindy McCain Chairman Hensley Beverage Company

CONNECT WITH US:

Women. Achievement. Discuss.

Each year, we present our women in business event. We talk about achievement because, at the end of the day, that is a measurable for success. Business, community and family are what we honor these outstanding community leaders for. We focus on women for this particular event because there is an element of empowerment and, as Cindy McCain says above, a long way to go to break down the barriers and — dare I say it — break through the glass ceiling.

We want to thank Cindy McCain for leading this issue. We always have our Lifetime Achievement Honoree lead this particular issue. McCain’s business sense, management

year’s Meet this

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ement

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Honorees

VINGS ACHIETN ES GREA BEST ING THE

expertise and certainly her civic contributions embody the spirit of this event and the honor bestowed her as our Lifetime Achievement Honoree. We thank her for leading us — both women and men — by example. Her dedication to family, loyalties to our business community and philanthropic involvement have made a great difference and empowered our Greater Phoenix business community.

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SPEAKING OUT AS A WOMAN BUSINESS OWNER OR A TOP EXECUTIVE MAKING DECISIONS FOR YOUR COMPANY, WHAT WOULD YOU IDENTIFY AS SOME OF THE GREATEST COMMUNITY ORGANIZATIONS OR ASSETS THAT HAVE EMPOWERED YOU OR YOUR BUSINESS?

IN BUSINESS IS ON APPLE NEWS Subscribe at bit.ly/in-business-phx

FEEDBACK QUESTION: Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessphx.com

CATHERINE ALONZO

JODI LOW

NICOLE STANTON

Chief Executive Officer Javelina Sector: Branding

Founder and CEO U & Improved Sector: Leadership Development

Vice President and General Counsel Harvest Health & Recreation Sector: Medical Marijuana Dispensary

Any successful business is a true reflection of its community; we are all propped up by our customers, our vendors, our staff and our supporters.

There are countless organizations that have supported the growth of Javelina, and the development of me as the CEO. I have found that other women in our community have been a tremendous asset. They have shared advice, resources, ideas and connections, and I would have been lost without them.

Local First AZ, the Better Business Bureau and Valley Leadership have been connectors and champions. United Food and Commercial Workers has been a community partner, client and confidante. Arizona State University has educated most of our employees and interns, and has been integral to developing homegrown talent and attracting the nation’s best and brightest to our state. The vision and commitment of the elected and appointed leaders of the City of Phoenix has been essential in the development of our city into a vibrant hub that young talent want to move to and growing families choose to reside in.

I consider myself very lucky to live in a city that has such a thriving and supportive business community. I am highly involved with, and sit on the boards of, several business organizations such as the Better Business Bureau of the Pacific Southwest, Arizona Business Leadership, the Executives' Association of Greater Phoenix and Conscious Capitalism Arizona. Each of these organizations has had a major impact on the success of my business through the deep connections I have formed and the true friendships that have come from simply being involved with groups of people that are focused on improving the way we collectively do business.

I love to contribute to these organizations, as well as the members’ businesses within these groups, because I believe the more we focus on giving to others’ success and growth, the more we can all win — individually, within our businesses, and as a community — together.

I have always felt empowered by working with community organizations that focus on leadership, women empowerment and diversity. I understand that partnering with community organizations is a top priority for my personal journey as well as the businesses I work with. For me, personally, my participation in Valley Leadership as a graduate of that leadership program has been a highlight. I’ve also worked with several women’s leadership groups, including Charter 100 and 20% by 2020.

The 20% by 2020 organization is one that I highly respect and made me think about the gender diversity roles on corporate boards. I brought this experience with me to Harvest and have been working with our leadership team to ensure that we focus on gender diversity. Harvest is dedicated to creating well-rounded partnerships with various organizations that touch the cannabis industry, and part of my role is to help guide this process.

We’re working to better support the LGBTQ+ community, adopting the recent ONE Community Unity Pledge, and other nonprofit partners like The Epilepsy Foundation and Last Prisoner Project.

Javelina

For all past Feedbacks go online to inbusinessphx.com and see what Valley executives think on various business topics.

OCT 2019

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javelina.co Catherine Alonzo is the CEO of Javelina, whose purpose is to advance equality and human dignity through social, political and economic change. It works with purpose-driven organizations to create meaningful change in their communities by marrying strategies from the worlds of marketing and political campaigns. Alonzo is driven to make the world kinder and more equal.

U & Improved uandimproved.com Jodi Low is a nationally renowned corporate trainer, inspirational speaker and the founder and CEO of the award-winning leadership development company U & Improved. She trains entrepreneurs, executives and their teams on how to master a mindset for success both personally and professionally.

She is a board member of several nonprofits, and founded the U & Improved Leadership Foundation, which gives back to deserving teens.

Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessphx.com.

Look for survey questions and other research on our business community.

Harvest Health & Recreation harvestinc.com Nicole Stanton is vice president and general counsel for Harvest Health & Recreation, overseeing Harvest’s growing legal division and leading efforts to develop ethical best practices.

In her role, Stanton navigates state regulations; provides insight into best practices for nonprofit partnerships; provides legal advice on business strategy, including mergers and acquisitions; and oversees the legal aspects of the company’s real estate, HR, corporate governance and compliance functions.

QUICK AND TO THE POINT

by Mike Hunter

BYTES

Interactive App Evolves Workplace Learning Giide offers immersive audioguided experiences from experts in various fields who curate and create original multimodal audio content that includes videos, articles and activities focused on workplace learning. Giide is a podcast and workshop combined: interactive audio. It was founded

by CEO Allison Kent-Smith and Chief Technology Officer Scott Prindle, and consulted by a team who worked at companies such as Google, IBM, Boston Consulting Group, Crispin Porter Bogusky and The Moth. giides.com

Photo courtesy of GYMGUYZ

Mobile Fitness Franchise Takes On the Fitness Market Big-box gyms are the flavor du jour in Phoenix and Scottsdale, with more and more locations popping up, but mobile fitness franchise GYMGUYZ believes the time is ripe to claim its corner in the market.

Data consistently shows that today’s consumers are more educated about health and wellness. They understand that by eating healthily and exercising regularly, they will live longer and better lives. That said, while people looking to get fit sign up for gym memberships with the best of intentions, the truth is they don’t go as often as they want or even should.

As a mobile fitness brand, GYMGUYZ adapts to these consumers’ lifestyles by eliminating the need for a customer to drive anywhere. Expert coaches bring the gym directly to the client’s front door, utilizing a fleet of red vans each carrying more than 365 pieces of equipment.

Phoenix and Scottsdale have diverse populations who are eager for fitness options, particularly in the 65-and-older demographic.

According to the U.S. Census Bureau, Phoenix has a population of more than 1.6 million as of July 2018, 10 percent of which is 65 and older, and Scottsdale has an overall population of more than 255,000, with 23 percent of that in the 65-and-older category. GYMGUYZ can provide these individuals with the opportunity to get fit and stay active in the comfort and

convenience of their own homes.

To serve this market, GYMGUYZ is currently seeking franchisees who will help the brand meet its goal of opening 18 to 20 territories across the Phoenix and Scottsdale markets.

Since a GYMGUYZ franchise does not require a brick-and-mortar location, franchisees do not need to worry about the expensive real estate in Phoenix and Scottsdale. They can enjoy a flexible opportunity and tailor programs to their individual clients’ needs.

Since beginning franchising in 2014, the brand’s growth has exploded 1,700 percent.

Now with nearly 200 locations internationally, including the United States, United Kingdom and Canada, GYMGUYZ is the fastest-growing fitness concept in the U.S., with plans to open another 100-plus locations globally in the coming year.

By offering a unique consumer service and a dynamic franchise opportunity, GYMGUYZ is ready to get in on the health and wellness segment and take Phoenix and Scottsdale by storm. Big-box gyms may be a current trend, but convenience and accountability is the name of the game at GYMGUYZ. —Ray Reichard, fvice president of franchise development for GYMGUYZ gymguyz.com gymguyzfranchise.com

Remote Work Tools for Startups The demand for flexible work continues to rise, but not all companies are setting their teams up for success.

Goplaceless is the first comprehensive online program for startups as well as mature companies of all sizes, helping them decide if they are ready to go remote and create the policies, processes and tools to launch effective and sustainable remote work programs.

Goplaceless is the most recent training addition from leading remote work education provider Workplaceless. workplaceless.com/goplaceless

Job Description Builder

Jobsoid, an award-winning applicant tracking software that integrates a suite of cloud-based products and is focused on simplifying recruitment, recently released a free Job Description Builder with an online library of

customizable job description templates. Hiring managers can choose a template from the online library of more than 500 ready-to-use job descriptions, customize it and kick-start their recruitment in a matter of minutes. The library is meticulously crafted by HR experts from the industry. resources.jobsoid.com/job-descriptions

GYMGUYZ plans to open 15 territories around Phoenix, with an immediate goal of opening five by the end of 2019.

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QUICK AND TO THE POINT

LOOKING GOOD

Local Standouts Recognized for Achievements and Philanthropy ACHIEVEMENTS

Eastmark a 50 Best Master-Planned Community Taylor Morrison’s Encore at Eastmark was named on Where to Retire Magazine’s biennial The Short List: 50 Best Master-Planned Communities in the U.S. for 2019.

The selected master-planned communities included in the list were chosen based on first-person testimonials.

“Moving after retirement doesn’t mean just a new home: it means a new life,” Where to Retire Editor Annette Fuller said. “Each of our 50 communities builds attractive homes, but they also nurture new friendships.” taylormorrison.com/new-homes/arizona/phoenix/mesa/ encore-at-eastmark-community

Strategizing Time Time can be a very costly resource if used incorrectly. You know how it goes — the daily todo list gets bogged down by details, unexpected problems and time suckers that distract business from the bigger picture. Before the business owner realizes it, his eye has wandered away from more important activities that lead to profitability and growth.

Another challenge is the natural tendency for a person to spend time where he is most comfortable.

With a long to-do list, who doesn’t want to check off the things they can do the best — and the quickest?

But what if those things are not the most important to advancing business goals? For example, perhaps diving into succession planning really should come in front of reviewing a quarterly report.

Business owners can avoid issues and capture

opportunities with a well-oiled strategic plan.

While addressing a short-term need might help the business save a dollar today, spending time on strategy and growth could help it earn threefold tomorrow. Most strategic plans address — either directly or indirectly — an organization’s profitability and financial well-being. They should help the business run better, more efficiently and more profitably. The important thing to remember is to not let the strategy live and die with the planning process or the plan itself. Implementation and constant accountability are what is going to keep the business owner’s eye toward the bigger picture and —Larry Fredette, VP keep moving the needle.” of Treasury Management, Arizona, at Enterprise Bank & Trust www.enterprisebank.com

Susan D. Goodwin Receives the Marvin J. Glink Award Susan D. Goodwin, an attorney in Gust Rosenfeld’s Phoenix office, was presented the Marvin J. Glink Private Practice Local Government Attorney Award by the International Municipal Lawyers Association at its recent conference. The Marvin J. Glink Award recognizes a private practice practitioner who has provided outstanding service to the public and who possesses an exemplary reputation in the legal community, the highest of ethical standards, and who revels in maintaining a life that balances a passion for professional excellence with the joy of family and friends. gustlaw.com

PHILANTHROPY

Staking Kids with Back-to-School Supplies Preparing for the recent start of school, International Cruise & Excursions, Inc. held its annual Fill-A-Backpack Drive to raise funds and donate school supplies to its local nonprofit community partner, A New Leaf.

The internal ICE Charity Committee raised more than $11,000 from employees at the ICE Headquarters in Scottsdale, helping to fill more than 800 backpacks with basic school supplies. This year’s donation also included $2,000 in gift cards for new shoes — which ICE has been doing since learning, in 2016, that many of the children utilizing A New Leaf’s services had to use duct tape to seal holes in their shoes — as well as an additional $3,000 to further support A New Leaf’s charitable initiatives. iceenterprise.com

Avoid the Damage of Apologizing Wrong Apologies are something we love to receive and hate to give. And, especially as a leader, they are tough. They require a great deal of humility, which challenges one’s pride and ego. They are an open admission of failure and wrongdoing, but when delivered with sincerity, they hold power with one’s team.

Unfortunately, too many leaders give superficial apologies loaded with excuses and blame.

Here are four ways people apologize wrong — and how to make sure to avoid making these mistakes in the next “I’m sorry”: Not Owning the Mistake. Placing blame or trying to justify one’s actions will diminish the power of the apology and hurt one’s credibility. Using excuses to justify one’s actions or shortcomings will only intensify the feelings of rejection, animosity, anger and pain. Instead, one should simply acknowledge what one should have done differently and commit to making a change in the future.

Not Carefully Considering One’s Words. Before rushing into an apology, one should consider how the receiver will interpret both the words and the manner in which they are said. What one says when admitting a mistake can affect the trust to be established in the relationship moving forward.

Leaving Out the Specifics. It’s important to not rush to apologize without all the facts. The person affected needs to know what the apology is for. This allows the person apologizing to elaborate on the reason and acknowledge greater ownership.

Making It Impersonal. One must recognize when a mistake requires a face-to-face admission and not rely on technology to do the heavy lifting; one must look the other in the eye and apologize. If face-toface interactions aren’t possible, a fallback option is to pick up the phone. It makes a difference for one to let the offending person hear one’s voice and acknowledge one’s sincerity, and not just hide behind the screen.

All of us make mistakes. Acknowledging those mistakes while taking ownership demonstrates responsibility and maturity as a leader. Apologies allow us to build stronger, more trustworthy relationships with those around us. They also help us grow as professionals and in our roles as leaders.

Owning our mistakes provides a great example —Stacey Hanke, for our team to do the same. founder and communication expert of Stacey Hanke Inc. and author of Influence Redefined: Be the Leader You Were Meant to Be staceyhankeinc.com

turnanewleaf.org

OCT 2019

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A study of business pages on Facebook (more than 60 million in 2017) — conducted by Mochen Yang, Yuqing Ren and Gediminas Adomavicius, all from the University of Minnesota, and reported in the INFORMS journal Information Systems Research — shows users on Facebook post substantially more negative than positive posts on business pages. The ratio is nearly 2 to 1. informs.org

BY RAEANNE MARSH

ENTREPRENEURS & INNOVATORS

Gig-Staffing for Food & Beverage

MAGAZINE

Honore es

OCT. 2019

IN BUSINESS

Meet this year’s Women of Achieve ment

WOMEN

ACHIE G GREATVIN NESS

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HONORI

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Women of Achievem ent OCTOBER

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2019

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020 Join us for this 4-month of business celebration in the Valley.

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Qwick is a Phoenix-based on-demand staffing company that connects service industry professionals with food and beverage shifts in real-time. Its platform enables food and beverage professionals to connect directly with hotels, catering companies, event venues and restaurants, while allowing them the freedom and flexibility to work on their own schedules. To hospitality businesses, it provides a 98-percent average fill rate and immediate access to a pre-vetted and certified gig-economy workforce.

Jamie Baxter, Blaine Light and Chris Loeffler founded Qwick in 2018. The inspiration, recalls CEO Baxter, came during a visit from Loeffler, who is CEO of a commercial real estate and private equity company with a focus on the hotel sector.

“He was lamenting about the staffing issues in the hotels he owns. Having unreliable staff with high turnover and lots of no-call/no-shows was hurting his business, as well as were the ever-changing labor laws. Chris wanted to be able to order staff just like he orders an Uber. I thought this was a great idea and it fit in really well with my HR technology background. We thought the timing was right and connected with Blaine Light, who started Uber here in Phoenix and has a strong business management background and gig-economy experience.

Together, we believed we created a unique combination of

expertise that was perfect for this market.”

One of the biggest challenge in building any company, Baxter has found, is finding the right people to be part of the team. “We have built an amazing team here at Qwick,” Baxter says, “and we fully believe that if you surround yourself with the best and brightest people, empower them, and give them the resources they need you can achieve anything.”

Qwick is built on the philosophy of “think big, start small, and then scale up.” Says Baxter, “You have to be very lean when you start a new company and not build too much before you ensure that there is a market for what you are building. We all subscribe to the belief that you have to move fast and break things. We aren't going to get everything right and that is expected, but we would rather experiment and learn as fast as we can.”

Qwick

qwick.com

Filling a Neglected Niche in Recycling

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haven’t tested it, we won’t do it. Every time we’ve failed to test an aspect of our business, we’ve quickly paid for that mistake in bigger failures — which, typically, means with cash.”

Recyclops is currently providing recycling for apartments and businesses in Phoenix.

Recyclops

recyclops.com

Recyclops is one of the businesses with the Resource Innovation and Solutions Network (RISN) Incubator, created through a partnership between Arizona State University and the City of Phoenix to support early-stage startup companies that are taking direct aim at some of the biggest sustainability challenges around the globe. (Read more about RISN in “Incubating Resource Innovation and Solutions” on www.inbusinessphx.com.)

Photo courtesy Recyclops

Recyclop is an Uber-like service, leveraging a tech-driven smart routing app and local drivers to provide curbside recycling in rural areas, doorstep recycling for urban apartments, and in-office or curbside recycling for businesses.

“The innovative solution has eliminated many of the logistical problems that have previously kept recycling from these areas,” explains Ryan Smith, founder and CEO. Smith’s inspiration came when, living in an apartment as a BYU student, he discovered there was a lack of recycling solutions available to residents of multi-family housing and in rural communities. Recognizing both residents’ demand for recycling and the challenges property managers and municipalities face implementing recycling programs, he set out to develop a solution. He founded Recyclops the following year, in 2014.

The challenges went beyond recycling, itself. Says Smith, “In developing Recyclops, I quickly realized we weren’t just solving a recycling issue, but also a logistics issue. Every community has a distinct set of logistical challenges, and we had to figure out different strategies to make recycling work in each city.”

In developing and growing his company, Smith practices advice he was given to test everything. “‛If you’re not applying the scientific method to your startup, you’re not doing it right.’

This has shaped the way we do everything at Recyclops. If we

Leading the way to a

healthier Arizona

Achievement is more than individual accomplishment. True achievement is inspiring others to make a difference across our business, our community, and our state. That’s what our CEO does every day. We are proud to follow her lead and her commitment to improving the health and quality of life of all Arizonans.

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Congratulations to our CEO, Pam Kehaly, for being named one of In Business Magazine’s Women of Achievement.

METRICS & MEASUREMENTS

Email Efficacy in the Workplace As workplace communication, do employees even read them?

by Matt Baglia

A It’s commonly assumed email is the best way to reach people in the workplace, but the numbers are starting to tell a different story. In a recent survey SlickText conducted on workplace communication preferences, 60.8 percent of respondents said they ignore emails at work — whether from HR or another sender — and almost one out of two respondents said receiving fewer emails on the clock would increase their happiness. So, how can co-workers and employees be contacted in ways they’ll actually appreciate?

Here are the key takeaways from the survey “Chances Are, Your Employees Aren’t Reading Your Emails.”

Fewer Emails Could Be the Key to Happiness for Some People tend to think receiving fewer emails at work will increase their work satisfaction. In the survey, 14 percent of respondents said that receiving fewer emails would greatly increase work satisfaction and 33.7 percent said it would occasionally impact how they feel about their jobs — making that about half the workforce who could be made happier just by reducing the amount of email. Some respondents — 43.8 percent — said the amount of emails they receive has no impact on their job satisfaction while 8.5% of people said receiving fewer emails would actually decrease their work satisfaction.

For those who want to start cutting back on email, there are several ways to approach it. A start is to practice mindfulness before hitting “send,” avoiding hasty follow-up emails by considering whether the email covers all discussion points Matt Baglia is the co-founder and CEO of SlickText.com. SlickText provides business and organizations across North America with SMS marketing and mass text messaging solutions to help people communicate with the masses. slicktext.com

about the topic. For a stronger approach to reducing email, an option is to switch to text message or chat apps whenever possible, as both these communication methods, with their different strengths, tend to be more palatable for recipients than email.

Emails Often Get Ignored If one sometimes feels like people just aren’t reading the emails one sends them, the facts may support that impression.

The survey found that 45.6 percent of respondents occasionally ignore emails at work, 12.4 percent often ignore emails at work and 2.8 percent always ignore emails at work.

In total, 60.8 percent of people are ignoring emails at least some of the time. A total of 39.2 percent of people said they never ignore emails, but, when it comes to contacting the rest, perhaps it’s time to rethink one’s communication strategy to involve other forms of contact, such as chat apps or text message, to really make sure one’s message is getting across.

Don’t Rely on Email After Hours Perhaps the most significant time that people ignore email is when they aren’t on the clock. The survey found that only 11.9 percent of employees always check their email after hours. While 19 percent of employees said they often check their email after hours, 39.1 percent indicated they occasionally check their email after hours and 30 percent replied they never do. Those who have an urgent message that needs to be communicated before the start of work the next day, sending an email isn’t likely to get through to many of the intended recipients.

EMAIL OR TEXT?

Always ignore

TEXT PREFERRED FOR EMERGENCY COMMUNICATION

AFTER-HOURS EMAIL

EMAILS FROM HR 5.72%

Never check

30.00%

Overall

43.90%

Sometimes ignore

34.10%

Occasionally check

39.10%

Age 18–34

41.85%

Never ignore

60.18%

Often check

19.00%

Age 35–44

48.85%

Always check

11.90%

Age 45–54

44.57%

Source: hrc.org/campaigns/corporate-equality-index

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In a recent survey SlickText conducted on workplace communication preferences, about half the workforce reported their job satisfaction would improve if their company just reduced the amount of email.

PROPERTY, GROWTH AND LOCATION

Buyer Beware of Manipulative Landlords The commercial real estate industry is in one of he hottest markets we have seen in years, with the state average GDP growth of 3.4 percent in 2018 and a 3.2-percent increase forecast for the rest of 2019. Vacancy rates for industrial and office spaces are dropping as employment gains drive up the demand.

Healthy office vacancies for both landlord and tenant hover around 12–14 percent, according to Costar.

Additional analytics from Costar forecasts all office submarkets are positioned to dip below the 12-percent vacancy rate. This means demand for office will be high and tenants can anticipate rental increases since there isn’t a lot of office product to choose from.

Yet amid the huge growth, industry experts issue pleas of caution. As companies eye their balance sheets for room for more overhead costs — or to shed some overhead — it’s more important than ever for businesses to be cautious and work with experts who know how to help, especially in this low vacancy market where many landlords have the upper hand. With increases in out-of-state office investment purchases comes landlord-savvy negotiations and possible nightmare scenarios. Unfortunately, many companies deal with a variety of horror stories when

trying to buy or lease commercial real estate.

Maid Right owner Angela Clayton signed a five-year lease and the company didn’t know the building was about to be sold. Says Clayton, “The new landlord was desperate for tenants. He let almost anyone lease the property. The space next to me had someone sleeping in the building overnight. The restrooms weren’t cleaned, the repairs didn’t happen, and the neighbors made us so nervous that we didn’t want to leave after dark.”

Today is a totally different experience for Maid Right.

They worked with a professional commercial real estate agent who identified several properties and was able to find a new space for the business. (For more discussion of leasing nightmares, see online version of this article at www.inbusinessphx.com.)

With the strong commercial real estate market, those leasing need to be extra vigilant when working with landlords and negotiating transactions. Working with a broker can help obtain the best rate and terms possible.

The best part is that the landlords pay the fee. It really is no cost to the business owner and provides peace of mind. —Andrea Davis, principal of Andrea Davis CRE (andreadavis.co)

by Mike Hunter

GET REAL

Lease Negotiation Tips The following are tips to consider when it comes to renegotiating a lease: • Find out what the landlord’s objective is with the building.

• Your lease determines your future relationship with your landlord. Make sure you understand it and it is written so that you can live with it.

• Make a note on your calendar six months in advance of the lease expiration date so there is time to negotiate the current lease and discover what the market has to offer for other options.

• Start the lease renewal process as early as possible to allow for research and delays. Most medical businesses, dentists, chiropractors, naturopaths, etc. lose 10 to 20 percent of their business, if they relocate further than a mile from their established

Whispering Rock

Avondale’s Alamar Aligns With City Goals

Iconic Downtown Building Reenergized

Leading national builder and developer Taylor Morrison recently opened Whispering Rock in Gilbert.

The new community will offer three of the builder’s most sought-after floor plans, priced from the low $500,000s.

The one-story floor plans will offer between approximately 2,911 to 3,509 square feet of living space and up to six bedrooms, four baths and three-car garages.

Whispering Rock is also located near desirable local shopping destinations, including SanTan Village mall, a wide variety of dining and entertainment destinations, neighborhood parks, and activities offered through Gilbert Parks and Recreation. taylormorrison.com/new-homes/arizona/ phoenix/gilbert/whispering-rockcommunity

Homebuilders Shea, Landsea Homes, Gehan Homes and Taylor Morrison are among the first that developer Brookfield Residential (Arizona) plans to partner with for Phase I of Alamar, which includes 461 homesites developed within six distinct neighborhoods, slated to open in second half of 2020.

Brookfield has been working closely with the City of Avondale to align the master-planned community with the city’s desire to celebrate the natural beauty of the Sierra Estrella Mountains and provide a framework for community health and wellness, and will include an abundance of parks, trails and open space. liveatalamar.com

ViaWest Group has kicked off major renovations at 200 EVB, a 10-story office building purchased late last year — along with a semi-adjacent parking garage — located at 200 E. Van Buren that formerly housed the Arizona Republic offices. Among the upgrades will be a complete first-floor overhaul with new a lobby, restrooms and conference area; a second-floor collaborative speakeasy environment; renovated fitness center; a thirdfloor full-floor spec suite. In addition to the elevated aesthetics, the lobby will feature a state-of-the-art security system, including turnstile entry, and upgraded security access to elevators, stairwells and floors. viawestgroup.com/projects

Photos courtesy Taylor Morrison, Brookfield Residential and ViaWest Group (l to r)

Open in Gilbert

Vacancy rates for industrial and office spaces are dropping as employment gains drive up the demand. According to Costar, healthy office vacancies for both landlord and tenant hover around 12–14 percent.

location.

• A web search for commercial space will reveal asking lease rates. This provides the tenant with the going lease rate for their product type such as office, retail or industrial in their area of town.

• Everything is negotiable.

—Andrea

Davis, principal of Andrea Davis CRE (andreadavis.co)

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PROPERTY, GROWTH AND LOCATION

BY MIKE HUNTER

Tariff-Friendly Industrial Project in Goodyear

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New York-based Foundation Capital Partners and Chicagobased Baker Development Corporation have broken ground on a two-building, Class A industrial project called VB/143.

Located in the heart of Goodyear, Arizona, the project sits within a foreign trade zone magnet site, allowing for reduced real and personal property taxes and reduced or eliminated duty, tariff and U.S. customs reporting costs.

The joint venture has named JLL managing directors Anthony Lydon and Marc Hertzberg, and Vice President Riley Gilbert, as the project’s exclusive leasing brokers.

“We are excited to have picked the Southwest Valley, and Goodyear in particular, as our foray into the Greater Phoenix industrial market,” says Daniel J. Slack, principal with BDC. “The business-friendly environment propagated by the City of Goodyear and the Greater Phoenix Economic Council, coupled with a continued market momentum characterized by a flight to quality from companies fleeing neighboring states, was hard to ignore.”

Located on the southeast and southwest corners of 143rd Avenue at Van Buren Street, VB/143 includes a 213,000-square-foot cross-dock building and a

112,000-square-foot rear loading building.

The project offers divisibility down to 30,000 square feet and includes all the modern industrial amenities such as 36foot clear height, secured concrete truck courts, insulated dock doors, energy-efficient clerestory windows, robust power, trailer drops, public transportation and outdoor employee amenity spaces.

VB/143 sits within Goodyear Gateway South, a Class A master-planned industrial park, less than one mile to a full interchange at I-10 and Bullard Avenue, just north of Phoenix Goodyear Airport.

The general contractor for VB/143 is Layton Construction Company. Butler Design Group is the architect. The project is scheduled for completion by fourth quarter 2019. bakerdevelopmentcorp.com foundationcapital.us jll.com

Union, a Class A office project at the junction of Mesa, Tempe and Scottsdale, is set to break ground on Phase One this month. But the Lincoln Property Company project signed its first tenant three months ago when WageWorks Inc. committed to a 150,000-square-foot lease.

Union’s first Class A office building will total 232,000 square feet with an adjacent 1,120-space, four-level parking garage. It sits at the northeast corner of the property, fronting the Loop 202. Phase One is part of four buildings, each with attached garages, planned for Union. At build out, Union will total up to 1.35 million square feet of Class A office space on 28.2 acres of city-owned land.

Buildings at Union will range from four to eight stories and from 232,000 to 450,000 square feet. Each will feature modern glass exteriors, active first floors and large office floorplates with high ceilings and 10-foot vision glass providing sweeping views of the Superstition Mountains and to Riverview Lake, which is located directly to the south of the property.

Designed to attract and retain market-leading companies and their employees, Union will provide a master-planned

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campus that creates a strong sense of place. Indoor-outdoor design features will include a lush main pedestrian plaza, shaded gathering areas and outdoor rooms connected together — and to the area’s nearby buildings and uses — by the Rio Salado Pathway.

Union is located on Cubs Way, just off of Dobson Road and Rio Salado Parkway. It fronts the Loop 202, providing direct freeway exposure and monument signage opportunities seen by approximately 160,000 cars per day. The project sits within the heart of Mesa’s Riverview mixed-use district, surrounded by 1.2 million square feet of retail, restaurants and the Sheraton Mesa and Hyatt Place hotels.

DAVIS is the project architect. Layton Construction Company is the general contractor. Ryan Orton and Scott Maxwell from CRESA represented WageWorks in the lease transaction.

Lincoln Property Company and Cushman & Wakefield are Union’s exclusive leasing brokers. cushmanwakefield.com/en lpcphx.com/

The U.S. Department of Homeland Security describes Foreign Trade Zones as “secure areas under U.S. Customs and Border Protection (CBP) supervision that are generally considered outside CBP territory upon activation. Located in or near CBP ports of entry, they are the United States' version of what are known internationally as free-trade zones.” https://www.cbp.gov/border-security/ports-entry/cargo-security/cargo-control/foreign-trade-zones/about

Photos courtesy JLL and Lincoln Property Company (top to bottom)

Union Aims for Market-Leading Companies

YOUR BENEFIT IN BUSINESS

WELL WELL WELL

Blue Light Could Be a Big Problem for Corporate America Last fall, Arick Wierson, writing for the New York Observer, posed a simple but highly provocative question: “Is Blue Light the Tobacco of the Digital Age?” Wierson was referring to the energy being emitted from digital devices in increasingly higher and more potent doses.

Today, the average American is staring into some device on average 12 hours a day, as Forbes reported earlier this year; from the screens of our smartphones, tablets, and computer monitors, we are all addicted to screen time much in the way Americans were hooked on smoking two or three generations ago.

There is mounting evidence linking blue light to a battery of serious health maladies, as CNN reported this past May. The implication for corporate America is clear: Companies need to move proactively to protect their employees from the long-term effects of exposure to blue light before its too late. When medicine finally catches up to what the scientific research is already indicating, millions of Americans will already be dealing with a litany of blue lightinduced afflictions, and employers — through either their health plans or via a never-ending litany of civil suits — will ultimately get stuck with the bill. Some companies have adopted new, innovative ways to combat this public health issue.

Dell is incorporating technology like bluelight blocking Eyesafe® (eyesafe.com) display in new models of their XPS products to manage light energy at the source. Additionally, Zagg is making screen protectors with Eyesafe for consumers to use its on phones and tablets.

It’s time for corporate America to take blue light seriously — before it’s too late. —Justin Barrett, CEO of Healthe (health-e.com) cnn.com/2019/05/16/health/blue-light-ledhealth-effects-bn-trnd/index.html forbes.com/sites/nicolefisher/2019/01/24/howmuch-time-americans-spend-in-front-of-screenswill-terrify-you/#14e77a8e1c67 observer.com/2018/12/blue-light-exposurehealth-crisis

Suicide in the Workplace The suicide rate in the United States has increased to more than 33 percent within 20 years. Trends have shown a surge in workplace suicide, with the most recent count recording more than 280 deaths. Suicide is not a-spur-ofthe-moment decision but is likely the result of ongoing suffering or struggle that the victim feels to be undefeatable.

The highest rates of suicide for men was reported in the construction and mining industries, while women experienced the highest suicide rates in arts, design, entertainment and sports, and media.

In the workplace, bullying is the most preventable predictor of suicide.

Characteristics of Workplace Bullying The typical targets of workplace bullies are independent, non-confrontational and highly skilled individuals. They are motivated, excel in their work and make the bully feel threatened. The bully realizes his or her lack of control, then acts out from a place of vulnerability and insecurity.

Principal characteristics that signify workplace bullying include: • Being the target of regular, unwanted social behavior • Mistreatment that occurs over a prolonged period of time • Feeling unable to escape the situation These actions happen with increasing frequency and intensity — escalating to the point where the victim no longer knows how to mitigate the treatment.

Bullying in the workplace develops a harmful environment experience and can be even more dangerous when paired with negative factors outside of work. These factors might include relationship problems, substance abuse, physical or mental health issues, or financial or legal problems.

Issues at work are just another stressor for someone who is already vulnerable through suicide because of pre-existing conditions. In fact, a study published in the American Journal of Public Health (ajph.aphapublications.org/doi/ abs/10.2105/AJPH.2015.302855) revealed that bullied targets are twice as likely to have suicidal thoughts than those who were never bullied.

Solutions for Workplace Suicide One might suggest that the easiest and best solution for mitigating workplace suicide is to

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remove the target, or bully, from the environment.

However, negative health effects of bullying do not disappear immediately after the person has changed jobs, or after the behavior has stopped.

The trauma and anxiety that occur in situations of consistent bullying take time to resolve.

The relationship between bullying and negative health effects has been reported to be moderated by the victim having high self-esteem, continuous social support and a lack of social anxiety.

Workplaces can encourage positive mental health and contribute to suicide prevention by implementing a series of tactics. These strategies should consist of: • Increasing awareness of mental health and substance use disorders • Encouraging individuals to seek help • Making it easier for workers to access behavioral health care Opening up the conversation about mental health, behavioral care, and suicide and self-harm is necessary in order to provide access to resources and care. Beginning a dialog on these topics reduces the stigma around seeking help. Seeking help, whether through a trusted friend, fellow peer or behavioral health center increases survival from workplace bullying.

The average person spends around 90,000 hours in his or her lifetime at work. There is no denying that work environment needs to promote health instead of being a detriment to it.

Workplaces need to create an environment that fosters communication, a sense of belonging and connectedness. —Heather Ford, a Licensed Professional Counselor who specializes in the treatment of Trauma with children and adults and is currently the director of Social Services at Destiny Springs Healthcare (devenneygroup. com/project/destiny-springs-behavioral), which provides inpatient and outpatient treatment for adolescents, adults and geriatric patients Edison Awards

The National Suicide Prevention Lifeline is available 24 hours a day, seven days a week to anyone is in emotional or suicidal distress. Counselors can be reached at 1-800-273-TALK (8255). A simple call can help anyone from committing the ultimate act of self-destruction.

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Contact us today at 888-995-4945 or Info@RedirectHealth.com to learn more. © Copyright Redirect Health® 2019. All Rights Reserved. inBusiness OCT 19 Issue Ad 0919

INNOVATIONS FOR BUSINESS

TECH NOTES

by Mike Hunter

Acronis Cyber Protection Growth Taps Local Talent Acronis, a global leader in cyber protection, recently opened an office in Tempe. The new location features a cutting-edge research and development office, as well as Acronis’s largest and fastest growing data center operations space.

Fully staffed, the office will employ 150 new engineering, sales, professional services and support personnel.

Acronis is driving a new category called “cyber protection” — introducing a host of solutions that reflect a convergence of data protection and cybersecurity that is revolutionizing the industry.

Over the next three years, the company will invest $50 million dollars in research and development efforts at the new Tempe facility — fueling innovative advances in blockchain, machine learning, and artificial intelligence-based cyber protection — as well as unique consulting services for the custom development and deployment of security and artificial intelligence solutions. All of these initiatives will be supported by engineering talent recruited locally in Arizona. In fact, Acronis plans close collaboration with local schools like Arizona State, University of Arizona and others.

Acronis engineers in the new office will support the continuing development of SDKs for the Acronis Cyber Platform, which provides third-party vendors an easy way to customize, extend and integrate Acronis technology with their solutions. The work conducted at the new Tempe office will allow Acronis to build stronger partnerships with North American cloud providers, software vendors, telecoms, and managed service providers.

“Arizona is North America’s hub for data center operations and professional services,” says Serguei Beloussov, chairman and CEO. “As Acronis pursues an ambitious growth plan and continues delivering innovative cyber protection services, including our recently announced Acronis Cyber Platform, our presence and investment in Tempe is key to future research and development. We invite engineering experts and data center operations professionals from the city’s pool of talent to join our team and accomplish this exciting work on the cutting-edge of technology.” —Tara Stred acronis.com

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Wireless Usage Increases, Latest Technologies Demand New Infrastructure No one can deny the use of cellular and other mobile wireless technology has dramatically increased over the past decade. But while technological advances in handsets and applications may benefit businesses, in many ways they also present building owners with new challenges.

Some of those hurdles are detailed in an upcoming report by wireless industry analyst Iain Gillott at iGR, who surveyed class A and B building owners and managers about wireless and mobile use trends. According to the survey, 94 percent of building owners reported they could justify higher per-square-foot rental rates when they provided a system to support cellular connectivity inside the building.

According to the study, the increase in wireless usage came with an uptick in the number of complaints about the lack of adequate coverage inside buildings, which also cites would-be tenants’ growing propensity to research the quality of cellular coverage before committing to a lease.

Building owners and operators should take note that cellular wireless coverage is now on the list of important deciding factors for their business owner tenants. As wireless cellular technology becomes more advanced, they’ll need to take more proactive steps to provide sufficient connectivity.

One of the best ways to ensure that connectivity is to install an all-fiber Distributed Antenna System (DAS).

The incoming 5G cellular wireless service promises to deliver more data with less delay, and it’s a safe bet tenants will demand reliable access to those signals. But improved capabilities will not mean an improvement in the 5G signal’s ability to penetrate buildings. Considering current 4G cellular signals often struggle to break through and tenants will be demanding the more capable signal, 5G will surely need help traveling from the outdoors to employees’ desks.

While some building and business owners are considering relying on Wi-Fi as an alternative to

cellular coverage, the iGR report indicates building tenants actually prefer cellular coverage for various use cases. Chief among these use cases are security or pet cameras and personal banking.

Employees know many companies monitor their web traffic or block video streaming services, so they use cellular technology to circumnavigate those practices. When it comes to security or pet video streaming services, it’s becoming more common for employees to check up on their home by setting up tablets or other personal devices that leverage cellular connectivity.

Business owner tenants and their employees also value the security benefits of accessing their cellular networks instead of their company’s Wi-Fi — a choice they perceive as a safer, more secure route for personal information within their investment portfolios or online bank accounts.

Building owners and managers also report tenants have voiced a desire to support indoor cellular connectivity for the sake of hiring and retaining employees. The current talent marketplace is highly competitive. If a prospective employee visits a tenant’s office and notices difficulty accessing cellular services onsite, it could be a factor in accepting an offer.

Paying for the necessary infrastructure to support the new wireless standard and ensure indoor connectivity may feel like an unsought new requirement, but it is a worthwhile investment that will likely yield financial gains for building owners and tenants alike. Building owners will see less tenant attrition and more new leases, and business owners will see increased employee efficiency and morale. While better indoor connectivity will soon be tenants’ expectation, it’s already a quality they appreciate and consider a valuable asset to furthering their business.

—Allen Dixon, senior director of marketing and partner programs at Zinwave (www.zinwave. com), a technology company focused on providing in-building wireless solutions for cellular and public safety connectivity

While some building and business owners are considering relying on Wi-Fi as an alternative to cellular coverage, a report from iGR — a market strategy consultancy focused on the wireless and mobile communications industry — indicates building tenants actually prefer cellular coverage for various use cases. igr-inc.com

Economy

DEVELOPING & GROWING BUSINESS DYNAMICS

The Compounding Effect of Community Carry: Insuring Arizona’s Economic Future

by Zach Ferres

It’s in the headlines on a daily basis — yet another startup secures major investment from one venture capital firm or another. On the surface, this appears to only be great news for the investors and the ones on the receiving end of those funds, but the impact actually reaches far beyond that.

Funding a startup sets off a ripple effect. It’s not just an investment into that company’s future, but it’s also an investment in the community in which they are headquartered. Particularly if that startup has an initiative to build locally, it becomes an investment in the real estate they occupy, the local workforce they hire and even the surrounding businesses those employees frequent. For this reason, investors are increasingly immersing themselves in their local entrepreneurial ecosystems, which is beginning to create a circular relationship that benefits both business and community through a continuous cycle of reinvestment.

Zach Ferres is the CEO of Coplex, a nationally ranked venture builder that partners with industry experts, entrepreneurs and corporate innovators to start high-growth tech companies. coplex.com

Carrying a Community This model is referred to as “community carry.” It’s the idea that a region’s business ecosystem and its community, through continuous commitment to each other, work together to grow together. This flywheel model is thriving in the Valley thanks to the circular relationship between local investors, an ever-growing pool of innovative local startup founders who are choosing to build in Phoenix, and a strong community with partners like Arizona State University working to support it all. It’s a process that takes time, but the economic impact is beginning to compound.

For instance, in an impact study done by the Greater Phoenix Economic Council for Coplex in December 2018, capital and resource investments made by Coplex generated $1.97 million in tax revenue for Greater Phoenix in the period 2012–2018. During that same time, it stimulated an estimated $16.9 million of direct personal income and created $71.9 million in economic output in the region. And this is just Coplex.

There are other organizations in the Valley contributing tremendously to this flywheel.

But far beyond the economic outputs of these investments overall is the impact individual startup founders are having on Arizona’s economy.

Insuring a Strong Future Three years ago, Sonny Patel was a 21-year-old student in Arizona State University’s Entrepreneurship + Innovation program also working as a sales director and financial advisor at a top life insurance company. Coming to this role with the eyes of an entrepreneur, he quickly recognized the

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INBUSINESSPHX.COM

process of buying and selling insurance was unappealing and cumbersome — it no longer fit the way consumers wanted to engage with businesses.

Sensing an opportunity, Patel developed a solution that would simplify, and take the guesswork out of, the insurance buying process. That solution eventually became Insurmi, a conversational-AI platform being used by a number of global insurance carriers to modernize the way they engage with their customers.

Like many entrepreneurs, Patel bootstrapped the company to get it off the ground and gain some early traction. But he had big visions of growing a headquarters in Phoenix and expanding the customer base globally. Simultaneously, Insurmi was beginning to turn heads in the insurance industry and interest was building. Thus, Patel faced what so many other tech startup founders eventually encounter –– continue bootstrapping to reach eventual growth or seek investment to accelerate growth, meet demand and hire additional support.

Patel chose the latter. Now, having recently secured a $1-million investment from prominent international angel investors and the Global Insurance Accelerator, in a round led

by Coplex, Patel is reinvesting capital in the local economy, securing office space in downtown Phoenix and creating close to 10 new high-tech jobs by year-end. At the same time, he’s joined other homegrown companies like WebPT, Carvana, Qwick, Keap, Solera Health, CampusLogic and countless others in putting another innovative company on the Phoenix map.

This is the sort of progress that’s been a long time coming in Phoenix, and it’s thanks to the participation of the city’s investor community that is focused on supporting local innovators, the founders who are choosing to stay and build here, and the greater community.

“Though I’ve lived in numerous other communities throughout my life, I see the potential here in Phoenix and there was no question I wanted to grow Insurmi here,” Patel says. “This community has been incredibly supportive and I want to do my part in reinvesting in it, which I hope to do through more job creation as Insurmi grows.”

The concept “community carry” is the idea that a region’s business ecosystem and its community, through continuous commitment to each other, work together to grow together.

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LAW MATTERS TO BUSINESS

Minimum Wage and Tip-Pooling GET

BUSINESS

C E L E B R AT I O N TO 2 0 2 0

Join us for this 4-month celebration of business in the Valley. Visit us Online to learn more about articles, events and partnerships at www.inbuisnessphx.com

Chris M. Mason is a partner with Jennings, Strouss & Salmon, P.L.C. He counsels employers on all aspects of labor and employment law, including collective bargaining and union organizing, restrictive covenants, employment discrimination, sexual harassment, whistleblowing, retaliation, wrongful termination, personnel policies, reductions in force, trade secrets, restrictive covenants, duty of loyalty, and drug and alcohol testing. jsslaw.com

OCT 2019

26

INBUSINESSPHX.COM

Compliance requirements for restaurants in Arizona

by Chris Mason

Wages are a constant pressure point for businesses, especially restaurants. Restaurant owners and managers face relentless pressure to minimize costs — particularly labor costs, which tend to overwhelm their balance sheets.

Restaurant employers are understandably worried about the rapidly increasing minimum wage requirements. Just one year ago, most Arizona employers were required to pay a minimum wage of $10.50 per hour. For 2019 it is $11 per hour, and by 2025 it could be $15 per hour. In July, the United States House of Representatives passed the Raise the Wage Act, which could raise the minimum wage to $15 per hour by 2025 if the bill passes the United States Senate and is signed by the President. This rate is more than double the current federal minimum wage requirement of $7.25 per hour.

This rapidly increasing cost, which seems insignificant when considered on an hour-by-hour basis, computes to substantial added costs for restaurants when the total hours worked are multiplied by the total number of employees over an entire year. An added dollar per hour can strip even the most efficient restaurants of most, if not all, of their annual profits.

One measure built into the law to help employers with these costs is the tip credit, but restaurants must be thoughtful in its usage. Arizona employers may reduce the minimum wage paid to tipped hourly workers by up to $3 per hour, meaning a minimum wage of $8 per hour for 2019. The hourly rate will be higher in those cities and counties that impose a higher minimum wage, like Flagstaff. Only employees who regularly and customarily receive tips qualify for the credit, and employers must ensure that they are earning at least $3 per hour in tips, or the employers must compensate for the difference. This happens frequently, even for highly tipped workers. Restaurants must account for times when workers are in training or are working during downshifts, and employers that are applying tip credits must proactively monitor their employee tip earnings to comply with applicable law. Tips should be reported by the employer to the appropriate federal and state taxing authorities. Employers reporting less than $3 per hour in tips to the IRS will be hardpressed to justify a full $3 per hour tip credit.

Tip pooling permits employers to spread the tip credit amongst a greater number of employees by partially

distributing tips earned by the wait staff to others, such as bussers and bartenders; however, this is very limited under Arizona law. While employers may understandably wish to share tips, requiring the sharing of tips with those who do not customarily and regularly receive tips may strip employers of the right to rely on the tip credit. Employers and managers may never take tips given to employees for themselves.

Like all employers, restaurants must carefully track employee hours and ensure that all non-exempt employees are paid for every hour worked. They must be paid at least the minimum wage, and overtime at the rate of one-andone-half their base rate for every hour worked over 40 hours in an established workweek. While employers have a great deal of flexibility in selecting preferred tools and systems for tracking employee hours, systems that contemporaneously and accurately track log-in and log-out times, and that permit employees to review and approve the reporting of their hours, are generally the most reliable.

Break periods must also be properly tracked. Employers should not assume and enter break periods in the system automatically. Employees who are required to work during their break periods must be paid for their time. Short break periods of 20 minutes or less must also be compensated.

Regardless of these well-established requirements, restaurant owners and managers still face the regular dilemma of properly compensating employees who do not properly report their full work hours, or who may volunteer to work off the clock. Off-the-clock work must be prohibited by employers.

Unless an employee is truly performing a volunteer public service for a nonprofit endeavor, he or she is entitled to be compensated for his or her services. While the increasing pressure, particularly with well-intentioned managers and shift leaders to meet labor cost goals, creates a perverse incentive to overlook off-clock work, employers must be diligent in properly training all employees to report their work hours.

Employers should always be thoughtful in managing employee wages, including tips and other key pay nuances.

Seeking advice from an experienced employment attorney can help ensure compliance with all wage and hour laws, and lower the risking of heavy fines and potential lawsuits.

Information about Arizona’s minimum wage can be found at azica.gov/labor-minimum-wage-main-page.

BILLIONS IN ARIZONA OPPORTUNITY 2017 – 2018 Spend Amount in Goods & Services for State and Local Government Entities * Other Local Government Entities City of Tucson Maricopa County

+ $126+ Million* $849+ Million*

City of Phoenix

$1 Billion*

State of Arizona

Government agencies have to follow the rules when they award contracts.

This includes not only the State of Arizona, but town and city government agencies as well. All purchases for goods and services by governments in Arizona are subject to laws and regulations to protect contractors’ interests. But each jurisdiction has its own laws, its own procedures, and its own court or board where disputes are heard.

In the Arizona marketplace, Gallagher & Kennedy stands as a leader in public bidding and procurement legal services because of its depth of experience and consistent history of success for its clients. Our team of attorneys offers top-notch counsel and advice, assisting our clients with local and state government contracting.

If you are interested in obtaining government work, you should not navigate this process alone. We can help evaluate whether a bid protest is viable, draft the protest, defend against another bidder’s protest, advise on post-award issues, as well as advocate for our client’s position to the government decision-makers.

*Estimated figures based on publicly available information

$1+ Billion*

Public Bidding & Procurement

•

Business Law and Transactions

•

Claims, Disputes and Litigation

•

Compliance

•

Construction

•

Contract Negotiations

•

Government Affairs & Lobbying

•

Government Bid and Proposal

Preparation and Submission

•

Intellectual Property

•

Bid Submission Review/Compliance

We excel at our business because we take the time to understand yours

Phoenix | Santa Fe 602-530-8000 www.gknet.com

ACHIEVING GREATNESS Honoring the best in business

THERE WILL COME A TIME WHEN IT WILL seem odd to single out women as a separate population in the business world. But today — even with the tremendous advances in opportunity, from funding to operation, over the past few decades — we’re still on that road to universal parity. So here, recognizing that, often, women are still pioneering, we celebrate the success of women in business in our community.

In this issue, we honor 14 Women of Achievement. Each has been selected by our editorial staff based on her involvement in our business community, her connection to doing good for our community and having demonstrated great success in business. Each is a woman of achievement in very different ways and, together, bring great awareness to achievement as women in business.

On the following pages, we present profiles of our honorees in which they share their stories in their own words. And they will share the spotlight again at our Women of Achievement luncheon on Oct. 24 at the Sheraton Downtown Phoenix. We also honor Cindy McCain, this month’s Guest Editor, as this year’s recipient of the Linda M. Herold Lifetime Achievement Award.

Please meet our 2019 Women of Achievement. —RaeAnne Marsh, Editor, In Business Magazine

To be in the company of so many great women is humbling. I am honored to have been chosen as this year’s In Business Magazine Lifetime Achievement Honoree. I couldn't have have had a life worthy of this award without my amazing husband and family. This award is really about them and the great team at Hensley.

2019 Lifetime Achievement Honoree

Cindy Hensley McCain Chairman

Hensley Beverage Company

Cindy Hensley McCain has dedicated her life to improving the lives of those less fortunate both in the United States and around the world. As the chairman of the board of the McCain Institute for International Leadership at Arizona State University, she oversees the organization’s focus on advancing character-driven global leadership based on security, economic opportunity, freedom and human dignity.

McCain also chairs the Institute’s Human Trafficking Advisory Council. This is an issue she cares deeply about and is committed to ending in Arizona, throughout the United States and around the world, as well as working to improve the lives of victims of human trafficking. Through her work with the McCain Institute, several partnerships have been formed with anti-trafficking organizations working on solving various aspects of the problem. She also serves as co-chair of the Arizona Governor's Council on human trafficking.

In addition to her work at the McCain Institute, she serves on the board of directors of Project C.U.R.E and the advisory boards of Too Small To Fail and Warriors & Quiet Waters. McCain holds an undergraduate degree in education and a Master's in special education from USC and is a member of the USC Rossier School of Education Board of Councilors.

McCain is the chairman of her family’s business, Hensley Beverage Company, one of the largest Anheuser-Busch distributors in the nation. She is the wife of the late U.S. Senator John McCain. Together, they have four children.

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Achieving Greatness

Woman of Achievement

Building community and connection is something you have to earn, something you have to work really hard for. But once it takes root, it's contagious.

Lauren Bailey CEO and Co-Founder Upward Projects Lauren Bailey is the CEO and co-founder of Upward Projects. Named to the Nation’s Restaurant News “Power 50” list in 2019, Bailey focuses on strategy, conceptualization and development for 14 restaurants over five brands in three states. Three additional locations are currently in development. Recently named to the Inc. 5000 list of the nation’s fastest-growing companies for the fourth year in a row, Upward Projects places an emphasis on preparing high-quality food and adapting and reusing historically relevant buildings that are an integral part of the neighborhoods they serve. The brands are comprised of Postino, Joyride Taco House, Windsor, Churn Ice Cream and Federal Pizza. Collectively, Bailey is responsible for growth and vision of the existing company as well as future projects.

Bailey recently completed a five-year term as a board member of Local First Arizona, an organization determined to protect, strengthen and foster local business.

She is also a steering committee member for Devour Phoenix, a citywide, nonprofit coalition of independent restaurants that maintain a forum for sharing ideas, increasing Arizona’s visibility as a culinary destination, stressing the importance of sustainability and hosting culinary-driven events. She is a board member of the Entrepreneurs Organization, a group comprised of 12,000 entrepreneurs from all around the globe, plus sits on the Grand Canyon University Colangelo College of Business Advisory Board, the Phoenix Children’s Hospital Corporate Advisory Board, the Tyrann Mathieu Foundation Board, and is also a proud “big sister” with Big Brothers Big Sisters of Central Arizona for six years running. In 2013, Bailey was recognized by the Arizona Republic in its “35 Entrepreneurs Under 35,” while in 2014, she was inducted into the Arizona Culinary Hall of Fame as Restaurateur of the Year, honored as the 2014 Food Pioneer by the Arizona Restaurant Association, and selected by the Phoenix Business Journal to the “40 Under 40 – Class of 2014.” In 2015, the Phoenix Business Journal selected Bailey as the 2015 Outstanding Women in Business honoree. Most recently, Bailey was selected as a finalist for the Ernst & Young Entrepreneur of the Year award.

Bailey was raised in the State of Indiana and has inhabited a fair number of cities up and down the East Coast, including New York City and Nantucket. She attended Arizona State University, graduating in 2002 with dual degrees in communication and fine art. In her spare time, Bailey travels the world, chases her five-year-old, hunts for vintage treasures, creates art, cooks dinner for friends and spends time with the most important people in her life.

Company Name:

Upward Projects

Main Office Address:

3443 N. Central Ave. Phoenix, AZ 85012

Phone:

(602) 246-7555

Website:

upwardprojects.com

No. of Years with Firm:

10

Year Established Locally:

2009

Achieving Greatness

31

Woman of Achievement

True teamwork is a powerful quest for excellence, and the willingness to do what it takes to reach each goal - performance is everything.

Debbie Castaldo

Vice President, Corporate & Community Impact Arizona Diamondbacks Foundation

Company Name:

Arizona Diamondbacks

Main Office Address:

401 E. Jefferson St. Phoenix, AZ 85004

Phone:

(602) 462-6500

Website:

dbacks.com

No. of Years with Firm:

11

Year Established Locally:

1998

In 2019, Debbie Castaldo celebrates her 11th season with the Arizona Diamondbacks, overseeing the organization's award-winning community efforts as vice president of Corporate & Community Impact and executive director of the Arizona Diamondbacks Foundation. Castaldo leads the team's industry-leading fundraising and community relations efforts. The D-backs Give Back efforts include more than $65 million in charitable contributions to nonprofit organizations throughout Arizona on behalf of the D-backs and the Arizona Diamondbacks Foundation.

The D-backs Give Back efforts include the Arizona Diamondbacks and the Arizona Diamondbacks Foundation alongside team ownership, players, employees, corporate partners and fans. With support from President and CEO Derrick Hall, and Managing General Partner Ken Kendrick, the Arizona Diamondbacks charitable efforts have risen to prominence within Major League Baseball — ranking in the top three for both fundraising and contributions to the community. Paving the way with industry-leading programs that include the D-backs Give Back 50/50 Charity Raffle, D-backs Give Back Youth Jersey Program and Evening on the Diamond, the D-backs have solidified their role as one of professional sports most charitable organizations.

The D-backs' commitment to the community is demonstrated in unique programs, created by Castaldo and her team, including the D-backs Youth Jersey Program launched in 2014. The charitable program provides jerseys and hats to youth baseball and softball leagues across the state. In 2019, with support from Fry's, Tide and Steward Health, the D-backs Youth Jersey Program expanded to include 115 leagues and 70,000 players and coaches from across Arizona. In April, the "Diamonds Back" Field Building Program, in partnership with APS, dedicated its 42nd youth baseball field, celebrating the life and legacy of Jackie Robinson.

Education is a top priority for Castaldo and the D-backs, including the D-backs School Challenge presented by University of Phoenix. To date, the Foundation has awarded $850,000 to 170 winning schools from across Arizona. The D-backs Science of Baseball presented by Chase and Insight is a comprehensive STEM initiative that uses baseball as the platform to teach science, technology, engineering and math. D-backs Most Valuable Teachers program celebrates the efforts of outstanding teachers from across Arizona.

Castaldo earned a degree in business administration and marketing from the University of Texas at El Paso in 1992. She is active in the community and has served on the board of the Ronald McDonald House, US Airways Foundation, the Harmon Killebrew Foundation, and extensive committee and advisory roles that include the American Heart Association, March of Dimes, Celebrity Fight Night Foundation, Lou Grubb Friends Fore Golf, Florence Crittenton, Go Red For Women, Anti-Defamation League and many more. She was recently named an Honorary Commander for the 56th Fighter Squadron at Luke Air Force Base. In 2018, she received the Positively Powerful Woman Award for Corporate Leadership. She has also received the Heart of the House Award for her impact on Ronald McDonald House Charities in 2011 and was named the 2008 YWCA's Woman of Distinction for her philanthropy work in the community.

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Achieving Greatness

Castaldo and her husband, Vince, live in Peoria with sons, Jake and Zack.

Woman of Achievement

I hope I’ve inspired those I’ve mentored to pursue their passions, learn every day and realize their own potential.

Katherine Kemmeries Cecala President

Junior Achievement of Arizona Katherine Kemmeries Cecala has a passion for volunteering and has committed her life to doing what she can to improve our community and help others. She’s driven by the idea that everyone has something to offer and can make a difference.

Cecala is the president of Junior Achievement of Arizona, a nonprofit organization dedicated to preparing young people to succeed in work and life by teaching them financial concepts and about the working world. Junior Achievement helps students see their own potential and provides them with tools to realize that potential, using programs that have proven effective and which Junior Achievement delivers efficiently by utilizing more than 8,000 classroom volunteers. Cecala loves being a part of this incredible organization that is making an important difference in the lives of 84,000 primarily low-income students in Arizona every year.

Cecala holds a bachelor’s degree in industrial engineering, an MBA and a law degree, and she has a diverse background in nonprofit leadership, healthcare administration, law, industrial engineering, utilities and business.

Prior to joining Junior Achievement, Cecala was the interim CEO/president for Friendly House, a 99-year-old social-service nonprofit with 125 employees and a K-8 charter school. Before that, she spent eight years as chief operating officer for Valley of the Sun United Way, one of the largest United Way offices in the country, and 12 years at Mayo Clinic Arizona, where she oversaw a staff of 350 and led all revenue cycle functions for an organization with an $800-million annual budget. She also has been a senior management engineer at two other large health systems and has practiced law in the areas of commercial and real estate transactions, business and employment law.

Cecala teaches masters level classes in philanthropy and nonprofit innovation at Arizona State University. She knows our community’s nonprofit landscape well, having served on more than 40 nonprofit boards, including the Arizona Humane Society, Vista College Prep, Maricopa Integrated Health System, Mountain Park Health Center, Arizona Women’s Leadership Forum, Upward Foundation, Valley of the Sun United Way, Arizona State Board for the Blind and Visually Impaired, National Council on HIV/AIDS, Junior League of Phoenix and Valley Leadership.

Company Name:

Junior Achievement of Arizona

Main Office Address:

636 W. Southern Ave. Tempe, AZ 85282

Phone:

(480) 377-8500

Website:

jaaz.org

No. of Years with Firm:

4

Year Established Locally:

62

She has long been committed to being a mentor and throughout her career has played an active role in helping other women become leaders in our community.

A fourth-generation Arizonan, Cecala lives with her husband, Rick, and their three dogs, all of which are rescues, including two failed-foster puppies.

Achieving Greatness

33

Woman of Achievement

I see myself in every woman, and I hope she can see herself in me and know if I can do it so can she.

Letitia Frye

Founder and President Letitia Frye, LLC Currently celebrating more than 15 years in the auction business and having raised more than $500 million for charity, Letitia Frye has truly earned her title as America’s foremost “Auctiontainer.” She is a beautiful, elegant, multi-talented, bilingual (English/ Spanish) woman who is a big success in a field generally occupied by men. She has an innovative flair, and treats each event as a “special” performance.

Company Name:

Letitia Frye, LLC

Main Office Address:

23670 N. 77th St. Scottsdale, AZ 85255

Phone:

(480) 262-6552

Website:

letitiafrye.com

No. of Years with Firm:

15

Year Established Locally:

2009

Frye is able to effortlessly combine her expertise in entertainment, fashion, fundraising and her humanitarian efforts to help so many in need and make a difference in peoples’ lives. After a devastating accident in which she was struck by a car while running, leading to a traumatic brain injury, combined with the sudden death of the father of her children, Frye decided to broaden her span beyond auctions in order to help more people. She is now a motivational speaker and author, and believes that her passion for others is the secret to success in work and life.

Frye has spent many years working with orphans in Haiti, Doctors in Hospice, spending time with hospital researchers, rescuing abused and abandoned animals, volunteering at various camps for children, and granting wishes through Make A Wish. She believes the only way to understand the mission of a charity or nonprofit is to personally provide time and effort to help those in need. As a formally trained actress with a degree in theater from the University of Southern California, Frye literally dives into her work as an actor does to prepare for a role, immersing herself in every aspect that she can to better understand her client.

Frye has received many awards for her work in the community both locally and across the country. She received the prestigious Babe Caylor Leadership Award in 2017 for her work with LGBTQ youth. Frye was a 2018 finalist for the Athena Awards, an honor she holds so very near to her heart, as she has mentored more than 60 men and women free of charge toward bettering their lives, an enormous factor in being made an Athena. Her most humbling honors have come with having two of the awards she received now named after her: the 1N10 Letitia Frye Excellence in Fundraising Award, and the St Jude Children’s Research Hospital Letitia Frye Humanitarian Award.

Although she works all over the United States and outside of the country, Frye calls Scottsdale home. When not on a stage, she can be found running through the beautiful scenery of North Scottsdale, mentoring a woman into her dream life or on an adventure with her kids. Frye has two beautiful children, whom she accounts for helping her tackle every obstacle that has come in front of her and for her continued success in all fields of her career. Frye is excited to be working with Sound Wisdom Publishing on the release of her new book, #NO RESERVE! Stayed tuned for her new upcoming vlog featured on her site, letitiafrye.com!

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Achieving Greatness

Woman of Achievement

A little girl can look at our city government and know that she can be mayor, police chief or fire chief.

Kate Gallego

Mayor

City of Phoenix Mayor Kate Gallego has spent her career working to find solutions to complex problems. Prior to being elected as mayor, she served for five years as the city councilwoman for District 8, a large district covering much of South Phoenix. Her record of proven results includes leading the campaign to pass Phoenix’s citywide transportation plan through 2050 and working to ensure equal pay for equal work.

While on the council, Mayor Gallego helped make Phoenix a leader in job creation, and worked with police and firefighters to improve public safety and make neighborhoods more secure.

In March 2019, Mayor Gallego became the second elected female mayor in Phoenix history and the youngest big-city mayor in the United States. Mayor Gallego is passionate about building a Phoenix that works for everyone, including her twoyear-old son, Michael, and she led the effort to partner with AARP to make Phoenix a city where seniors can thrive. She believes everyone should have access to cuttingedge medical care, and has led on expanding Phoenix's biomedical campus. Mayor Gallego is working to grow the city’s economy, create jobs and stand up for the city’s core values.

Prior to being elected mayor to the city that she loves, Mayor Gallego worked on Strategic Planning and Economic Development for the utility company, Salt River Project. She worked to attract new companies and jobs to Phoenix.

Mayor Gallego graduated from Harvard University and earned an MBA from the Wharton School of Business at the University of Pennsylvania.

Company Name:

City of Phoenix

Main Office Address:

200 W. Washington St. Phoenix, AZ 85003

Phone:

(602) 262-7111

Website:

phoenix.gov/mayor

No. of Years with Firm:

5

Year Established Locally:

2004

Achieving Greatness

35

Woman of Achievement

Successful careers are never created alone.

Surround yourself with smart teammates with passion for what they do and have some fun along the way.

Anita Helt

Vice-President & General Manager ABC15 Arizona

Company Name:

ABC15 Arizona

Main Office Address:

515 N. 44th St. Phoenix, AZ 85008

Phone:

(602) 273-1500

Website:

abc15.com

No. of Years with Firm:

8

Year Established Locally:

1979

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Achieving Greatness

Anita Helt has more than 30 years of experience in broadcasting. She currently serves as the vice president and general manager of ABC15 Arizona, a position she has held for eight years. She is the only woman to lead a major affiliate television station in Phoenix. She came home to the Valley after serving a year as the president and general manager at KXTV-TV, the ABC affiliate in Sacramento. Most of her career has been in Phoenix; she spent 15 years as the vice president of marketing and programming at KPNX-TV, where she was responsible for syndicated and local programming, creative services, community relations and digital operations for the station.

Helt is considered an impactful leader in her company, E.W. Scripps, and is charged with leading the local media company in its second largest market. Since joining the station eight years ago, she has added 10 hours of local news and programming each week and helped significantly elevate the station’s ratings and position in the market. In the most recent ratings (July 2019, NSI) ABC15 newscasts placed first or second in virtually all key time periods — 4:30 a.m., 5 a.m., 6 a.m., 4 p.m., 5 p.m., 6 p.m., 6:30 p.m., 10 p.m., Sat. 5 a.m., Sat. 6 p.m., Sun. 5 a.m., and Sun. 5 p.m. — a great accomplishment for what was once an emerging station.

ABC15.com is also considered a leader in the digital space, with the No. 1 local television website in Arizona.

What sets Helt apart is her commitment to people, the Arizona community and the station’s mission to help make the lives of Arizonans better. Under her leadership, the station has launched several key community initiatives that have raised millions of dollars for Arizona children and families in need. These include the annual telethon to benefit Phoenix Children’s Hospital; Recycle Your Bicycle and Taking Action for Foster Children, which refurbishes bikes and collects donations for children in Arizona’s foster community; ABC15 Salutes Arizona Veteran’s, which honors veterans who continue to serve their communities; and Operation Santa Claus, which collects money, toys, food and clothing for several Valley nonprofits.

Helt has a long history of service to the Arizona community. She currently serves as president of the Arizona Broadcasters Association Board of Directors and chair of the endowment board of Arizona State University’s Walter Cronkite School of Journalism and Mass Communications. She has served on boards and in leadership capacities for several Valley nonprofits, including the Phoenix Children’s Hospital Foundation, Phoenix Assistance League, Fresh Start Women’s Foundation, Susan G. Komen Foundation, National Charity League and Special Olympics Arizona. She was a member of Valley Leadership Class XX.

Woman of Achievement

I live the idea that “business is personal.” I hope everyone at W. P. Carey feels welcomed for who they are and what they bring to our school.

Amy Hillman Dean

W. P. Carey School of Business Amy Hillman is dean of the W. P. Carey School of Business at Arizona State University.

She received her Ph.D. from Texas A&M University in strategic management and business and public policy in 1996 and was inducted to Outstanding Doctoral Alumni from her alma mater in 2008. Hillman joined W. P. Carey as an associate professor in the Department of Management in 2001 and earned professor in 2006, before becoming chair of the Department of Management in 2007. Hillman assumed her current role as dean in 2013 and is the first woman to serve in that role. In addition, she has spent several summers as a guest professor at the Institute for International Management at Johannes Kepler University in Linz, Austria.

Company Name:

W. P. Carey School of Business

Hillman’s 25 years in higher education are best displayed through her multitude of accolades, including an editorship of Academy of Management Review, serving as a founding fellow of the International Corporate Governance Society, and being named an Academy of Management Fellow in 2014. She received the Academy of Management’s “Outstanding Educator Award” in 2018 and will serve as vice-chair elect in 2020 and, ultimately, president of the Academy of Management in 2022.

Main Office Address:

Since Hillman became dean, the W. P. Carey School of Business has grown in both enrollment and prestige. Fall 2019 marks a new enrollment record, with almost 5,500 undergraduate and graduate students joining the school across all campuses. Current rankings place W. P. Carey among the best business schools in the country: U.S. News and World Report named the school the No. 3 online MBA for veterans, No. 6 among online MBA programs and No. 22 nationwide for part-time MBA programs; The Economist placed W. P. Carey as the No. 12 Executive MBA worldwide; the University of Texas at Dallas Business School Research Productivity Rankings listed the school as No. 25 in research productivity worldwide; and seven undergraduate disciplines scored in the U. S. News and World Report top 20. Hillman played the key role in launching the innovative Forward Focus MBA, which seeks to provide students with tailored, practical experiences, and the Professional Flex MBA, which offers parttime students enhanced customization.

(480) 965-3402

As the first woman dean at W. P. Carey, Hillman takes her mentorship role seriously. She regularly hosts Women’s Circle events in the community, featuring female scholars discussing their research and industries. Attendees include CEOs and leaders from across the Valley. Further, Hillman volunteers as a speaker and panelist for audiences learning about board equity, governance and leadership.

400 E. Lemon St. Tempe, AZ 85287

Phone:

Website:

wpcarey.asu.edu

No. of Years with Firm:

18 (since 2001; dean since 2013)

Year Established Locally:

1955

Hillman takes this perspective into the broader business community as well.

Today, she serves on the board of publicly traded CDK Global, on the independent governance committee of U-Haul International, and on the boards of nonprofits AACSB and the ASU Research Park.

Achieving Greatness

37

Woman of Achievement

Some of the things I am most proud of at BCBSAZ are centered on our community initiatives and giving back to others. At the recent dedication of a new $100,000 fitness center at Brunson-Lee Elementary School that the students won from BCBSAZ, the excitement and pure joy on the students’ faces inspires me. It’s that passion for giving back and seeing others succeed that motivates me and, I hope, inspires others as well.

Pam Kehaly President and CEO

Blue Cross Blue Shield of Arizona Company Name:

Blue Cross Blue Shield of Arizona

Main Office Address:

2444 W. Las Palmaritas Dr. Phoenix, AZ 85021

Phone:

(602) 864-4100

Website:

azblue.com

No. of Years with Firm:

2

Year Established Locally:

1939

Pam Kehaly is president and CEO of Blue Cross Blue Shield of Arizona (BCBSAZ).

With a mission to improve the quality of life for all Arizonans, she is leading the 1,800-employee company to inspire health through inventive programs, services and health insurance products. Kehaly joined BCBSAZ in 2017 and was quickly recognized by the Phoenix Business Journal as one of the state’s “Most Admired Leaders” and made Arizona Business Magazine’s “Most Influential Women in Arizona” list.

Prior to joining BCBSAZ, she served as president of Anthem Inc.'s West Region and Specialty business, responsible for $20 billion in annual revenue. Kehaly started her career in 1986 with Blue Cross of California, where her various responsibilities ranged from operations to profit-and-loss management.

With more than 30 years of experience in the health insurance industry, Kehaly has developed an expertise in collaborating with doctors and hospitals to drive results.

She was a driving force behind Vivity, a first-in-the-nation joint venture between an insurer and seven hospital systems to align financial incentives behind better outcomes. She was also a leader in Patient Safety First (PSF), a National Health Institute award-winning collaboration with Anthem, the National Health Foundation and California’s regional hospital associations.

Among the many strategies Kehaly is spearheading is Mobilize AZ, which began in 2018 to address substance use disorder, mental health and diabetes in Arizona.

Mobilize AZ is cultivating cross-sector, community partnerships to build capacity, increase access to care, and strengthen statewide activities and resources for prevention, treatment, resiliency and recovery in these critical areas of health.

Kehaly earned her bachelor’s degree in business administration from California State University, Stanislaus. She serves on the board of directors for the Arizona Multiple Sclerosis Foundation, Greater Phoenix Leadership, HealthCorps, the Translational Genomics Research Institute, TriWest Healthcare Alliance and the Phoenix Police Reserve Foundation. She is a member of CCI Inc. and Greater Phoenix Economic Council.

Additionally, Kehaly is on the advisory board of the Schaeffer Center for Health Policy and Economics at the University of Southern California.

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Achieving Greatness

Woman of Achievement

Dream bigger; act bolder; create something that matters, that never would have happened without you . . . and empower others to do the same.

Dr. Joel P. Martin

President and Owner Triad West Inc.

Joel P. Martin, Ph.D., is the author of How To Be A Positively Powerful Person and Me Brand Awareness on personal branding. Dr. Martin has been featured on “The Today Show” and ABC’s “Sonoran Living” and in publications that include The New York Times, U.S. News & World Report, Black Enterprise, Arizona Informant and Essence.

Dr. Martin is president of Triad West Inc., a 20-plus-year-old firm headquartered in Scottsdale, Ariz. Through her company, Dr. Martin provides corporations with specialist support in executive coaching, leadership development, diversity and inclusion, team building, and transformational methodologies across three areas of business service: strategic implementation from problem solving concept, needs assessment, pilot program to launch; organization development; and corporate communications.

Company Name:

Triad West Inc.

Main Office Address:

Affectionately called “the transformation generator,” Dr. Martin and the professionals who work with her are problem solvers who excel in areas critical to business growth and competitiveness. Her company has served corporations and organizations across the U.S. and in Malaysia, China, France, the United Kingdom, Latvia, and South Africa for Minister Nelson Mandela’s Reconciliation Team.

9616 E. Southwind Ln. Scottsdale, AZ 85262

A firm believer in providing win-win connections for businesses and communities, she founded the Positively Powerful Woman Awards 12 years ago. Its mission is “to celebrate the accomplishments of women in ways that empower all people to live their dreams.”

Thus far, more than 50 culturally diverse women have been honored for their marketing, media, technology, finance, corporate, philanthropic, education, religion and social justice leadership. The Awards has received the Stevie Award, the world’s premier business award.

(480) 221-5686

Dr. Martin’s commitment also includes recognition for Business Leadership – East Valley NAACP, The Ohio State University Distinguished Achievement, YWCA Tribute to Leadership – Social Justice, ABHOW Corporate Governance, NAMD Entrepreneur of the Year, Greater Phoenix Black Chamber Community Advocate of the Year, FraserNet Phenomenal Woman and Faithpreneur Legacy Leadership Awards.

Previously, she was one of the first women to own and operate a full-service advertising agency. For this reason, she is featured in Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN, authored

by Dr. Judy Foster Davis. She has earned an M.A. in psychology and a Ph.D. in communications, as well as admission to the Society of Wharton Fellows of the Wharton Business School.

Phone:

Website:

positivelypowerful.com

No. of Years with Firm:

25

Year Established Locally:

2000

Dr. Martin is a proud member of the African-American Woman Giving and Empowerment Circle, a community initiative of the Arizona Community Foundation. She is a founding member of the Coalition of Blacks Against Breast Cancer and member of the Tanner Chapel AME Church.

Born in New York City and raised in Toledo, Ohio, she resides in Scottsdale with her husband, Bob, a fine artist. They are the proud parents of their daughter, Cybel, an awardwinning director of photography for feature films, commercials and television programs.

Achieving Greatness

39

Woman of Achievement

We can interrupt the cycles of poverty and adversity by investing our time in our children, building healthier communities through belonging and acceptance.

Christy McClendon, MSW President and CEO New Pathways for Youth

Company Name:

New Pathways for Youth

Main Office Address:

1001 E. Pierce St. Phoenix, AZ 85006

Phone:

(602) 422-9261

Website:

npfy.org

No. of Years with Firm:

6

Year Established Locally:

1989

Christy McClendon is an accomplished leader in the nonprofit sector and currently serves as president and CEO of New Pathways for Youth, a Phoenix-based organization that transforms lives through mentoring and life skill development, resulting in the disruption of chronic poverty for our most vulnerable youth. Her passion in life is ensuring that all youth ─ regardless of background, family situation or economic status — know they matter and that their dreams are achievable.

McClendon’s passion for youth and mentoring is a result of her own experience ─ she knows first-hand that mentorship works. Because of mentors in her own life, she has overcome the adversities that many of our community’s highest-risk youth face.

Through her profession as a nonprofit leader, she continues to pay it forward — eager to address the greatest challenges facing youth development. As someone with more than 20 years of nonprofit experience in various leadership roles, McClendon is not only passionate about creating positive youth outcomes, but knowledgeable about the issues facing youth in our community.

McClendon has a strong reputation for leading organizations and developing accredited, collaborative programs. Her strategic approach to building skilled staff teams and governing boards of directors strengthens organizations for long-term sustainability. She is an experienced fundraiser, demonstrating a keen business sense for diversifying funding sources and leading annual as well as capital campaigns.

McClendon graduated with honors from Spalding University, where she earned a Master of Social Work with a dual focus in social entrepreneurialism and clinical studies. She is a graduate of Valley Leadership Institute Class 33 and a founding member of Suns Charities 88.

As a non-profit executive, McClendon has demonstrated her commitment to the profession, making an impact not only on the organizations she has worked for but on the community as a whole. She serves as a field instructor in ASU’s School of Social Work and in other professional associations related to the field. She has received many recognitions for her contributions to the community, including the 25 Most Admired Leaders of 2018 by Phoenix Business Journal, 2014 Public Sector Athena by the Greater Phoenix Chamber of Commerce, Western Kentucky University Health and Human Services Hall of Fame, Top 25 CEOs by the Phoenix Business Journal, 50 Most Powerful Women Business Leaders by AZ Business Magazine, and 20 Women Who Will Shape the Valley by 2020 by the Arizona Republic.

And, although her extensive list of professional honors is remarkable, what she is most proud of is her relationship with her New Pathways for Youth mentee, Michelle.

Michelle, despite growing up in poverty and adversity and having parents who were incarcerated, is the first generation in her family to attend college — something McClendon and her mentee have in common.

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Achieving Greatness

Woman of Achievement

Socrates professed that “Wisdom begins with wonder” more than 2,400 years ago . . . and it holds true today.

Linda “Mac” Perlich Publisher and CEO, ON Media Founder, ACT One

Raised in Phoenix, I experienced the arts through regularly scheduled field trips to performances and museums at my public grade and high schools. The result of those experiences was a passion for the arts, recognizing that the arts experiences through my school made me wonder, thinking curiously. There definitely was a spark!

College took me down the healthcare path, becoming a nurse in Tucson after graduating from the University of Arizona. For 30 years, my husband and I lived in Tucson. I embraced clinically practicing and eventually teaching nursing at my alma mater. There was still this spark.

Moving to Phoenix, the opportunity to acquire the publishing company, then called Programs for the Arts, was made available. Although I was being considered for a nursing faculty position at Arizona State University, being involved with the publishing company intrigued me, as I would be finally connected with the arts. The spark!

My role with the organization, now called ON Media, has evolved to publisher/ CEO. In 2005, the company was small, publishing for 12 arts groups in Phoenix and Tucson. We now publish for nearly 30 visual and performing arts groups, at no charge to those arts groups, thanks to businesses that want to message to the arts patron demographic. My curiosity centered on how to guide the ON Media team in the creation of a printed program that would be as notably memorable as the production on the stage. Great cities have great arts, and the printed program is an integral part of the arts experience. New and creative additions, such as the Arts Hero program, the monthly section and ON Stage, are examples of thinking curiously.

In 2016, ON Media acquired The Red Book. Since the acquisition, the book has evolved to be more expansive in its coverage and the website and newsletter have grown in content areas and readership. In 2017, ON Media team launched The Red Book magazine. In its third year of publication, The Red Book magazine is direct mailed to the homes of 24,000 high-net-worth individuals in the Valley. This product has been embraced by the recipients. I am always looking for ways to bring the arts and businesses together for the betterment of all.

Back to school days and wonder . . . In 2011, my husband, Russ, and I launched Act One. Having been raised attending field trips to the arts in public school, we learned that those life-changing field trips no longer are part of a student’s education, particularly those students in Title One schools. We know that the arts taught us to think and wonder, so we started Act One to provide those same transformational experiences to underserved students in the Phoenix valley and in Tucson through the field trip program and the Culture Pass program with the libraries. This May, we celebrated the 200,000th student to experience the arts through an Act One field trip, giving them the sense of wonder we had experienced. Wisdom does begin with wonder!

Company Name:

ON Media

Main Office Address:

910 E. Osborn Rd. Phoenix, AZ 85014

Phone:

(602) 445-7164

Website:

onmediaaz.com

No. of Years with Firm:

Purchased the company in 2005 from founder, Tucson artist Diana Madaras. Company was founded in 1976.

Year Established Locally:

Headquartered in Phoenix since 2005, with an office in Tucson

Achieving Greatness

41

Woman of Achievement

Embracing life’s challenges and hardships develops toughness, dedication and compassion; do not allow seemingly insurmountable obstacles to impede your drive for success and happiness.

Bahar Schippel Partner

Snell & Wilmer

Company Name:

Snell & Wilmer L.L.P.

Main Office Address:

One Arizona Center, Suite 1900 Phoenix, AZ 85004

Phone:

(602) 382-6257

Website:

swlaw.com

No. of Years with Firm:

20

Year Established Locally:

1938

Born in Iran to Baha’i parents, Bahar Schippel witnessed the horrors of the Iranian revolution. The most difficult phase of Bahar’s life occurred in 1979 when the Ayatollah’s regime began a process of religious cleansing of non-Muslims, which included her family. Her parents lost their jobs and her family’s assets were frozen.

Later, the revolutionary guards attempted to detain her parents for questioning.

Knowing that many who were taken for questioning never returned, her family went into hiding. To protect their daughter, they quietly arranged to send her to an international boarding school in India. Entering at only nine years of age, she lived at the school for the next seven years, with little family contact. In 1986, Schippel’s family escaped Iran and was welcomed into the United States as refugees, where they began a new life.

Today, Schippel is a partner at Snell & Wilmer and a member of the firm’s expanded executive committee. She is a Certified Tax Law Specialist and chairs the firm’s tax practice and its attorney development committee. She is a business tax lawyer who specializes in tax planning for mergers and acquisitions, joint ventures, and real estate transactions; drafting LLC and partnership agreements; tax planning for fund formation and operations; structuring tax-efficient debt workouts; designing equity compensation for LLCs and partnerships; and representing taxpayers before the IRS. Schippel has a long history of service in professional and community organizations. She has served on the Council of the ABA Tax Section for many years, including most recently as a vice chair of the Section, where she spearheaded the Section’s pro bono activities. She is also a past chair of the ABA Tax Section Committee on partnerships and a past chair of both the Tax Law Executive Council and the Tax Law Advisory Commission of the State Bar of Arizona. She is currently a regent of the American College of Tax Counsel; and a member of the planning committee for the University of Chicago Tax Institute, the Bloomberg BNA Real Estate Advisory Board, and the Wolters Kluwer Legal Tax Advisory Board. Schippel frequently speaks at national and regional tax conferences and contributes articles to top-tier tax publications.

Throughout her career, Schippel has been recognized for her professional accomplishments, which include the Gold 'n Gavel Star, ASU Sandra Day O'Connor College of Law (2017); Outstanding Alumna: Sandra Day O’Connor College of Law (2011); John S. Nolan Fellow, ABA Section of Taxation (2006-2007); The Best Lawyers in America®, Tax Law (2010-2020); and Southwest Super Lawyers®, Tax (2010-2011, 2013-2014). With respect to community involvement, Schippel serves on the board of directors for the Friends of Public Radio Arizona. She formerly served on the Arizona Foundation for Women Board of Directors, the Arizona Opera Board of Trustees, and the Arizona Foundation for the Eye Board of Governors.

Schippel earned her LL.M. from the University of San Diego School of Law, her J.D. from the Sandra Day O’Connor College of Law at ASU, and her B.S. from ASU.

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Achieving Greatness

Woman of Achievement

I am the girl who made so many mistakes but grew up to be the Cinderella CEO.

Candace Hunter Wiest Founder and CEO

West Valley National Bank Candace Hunter Wiest is the founder and CEO of West Valley National Bank.

The bank opened its doors on December 23, 2006, and survived the Great Recession while many others in Arizona did not. The bank serves small businesses, professionals, physicians and dentists, with branches in Goodyear, Gila Bend, Las Vegas and Phoenix.

Wiest’s career path has been unconventional. She married at 17, had three children by age 21 and, when the youngest child was a few weeks old, became the family’s sole provider. After spending time in the hospitality and insurance industries, she joined her first bank in 1986 as a loan clerk. In June of 2019, Wiest celebrated her 26th anniversary as a bank CEO and her 33rd anniversary as a banker. Formerly, Wiest was the president of Inland Empire National Bank in Riverside, California. Wiest became the seventh president in the bank’s nine-year history during the recession in 1993. After accomplishing a significant turn-around in 12 months, the bank continued to be a high-performance community bank for the remainder of her tenure.

In her career, she has experienced many firsts. In addition to being the first CEO of her bank, Wiest in 2003 was elected by community bankers in the Western District of the San Francisco Federal Reserve to become the first women to serve as a Class A Director in the bank’s 100-year history. She was re-elected for a second term in 2006.

Her term spanned both the Greenspan and Bernanke administrations. While at the SFFRB, Wiest served as the chair of the Public Affairs Committee, a member of the Audit Committee, and was one of four directors appointed to the Search Committee that chose Janet Yellen as the CEO of the SFFRB. Wiest was also the first female chairman of the California Independent Bankers.

Wiest believes that community commitment is the cornerstone of community banking. Currently, she serves as the chairman of the board for Delta Dental. She has also served as a director and secretary of CTCA at the Western Regional Medical Center, a director for the Greater Phoenix Leadership, a director of the United Way of the Valley of the Sun, a member of the board of the Interstate 11 Coalition and a mentor for UCR Business School. Additionally, she was appointed in 2011 by Governor Brewer to serve a three-year term as a board member of the Arizona Commerce Authority.

Company Name:

West Valley National Bank

Main Office Address:

2440 N. Litchfield Rd., Suite 100 Goodyear, AZ 85395

Phone:

(623) 536-9862

Website:

wvbn.net

No. of Years with Firm:

13

Year Established Locally:

2006

Recent public recognition includes being named as one of 100 Women to Watch nationally by Biz Women, a publication of the national Biz Journal; a 2017 Trendsetter by Trends Charities and Trends publications; Forbes Women Leaders of the West; earned a commendation from Congressman Paul Gosar for economic development efforts and job creation; and a 2016 Outstanding Woman in Business from the Phoenix Business Journal. Past recognition includes being named as one of the 50 Most Influential Women in Arizona by AZ Business Magazine, recipient of WESTMARC Leadership Award and Athena award, named as one of the Most Admired CEOs by the Phoenix Business Journal, named as the West Valley Woman of the Year, and was awarded the Stevie Award recipient for Best Executive.

Achieving Greatness

43

Woman of Achievement

Providing concierge-level client service is at the heart of who I am. My clients become family and I am totally committed to finding the perfect property to exceed their dreams.

Sandra Wilken Founder

Sandra Wilken Properties Sandra Wilken’s love for Paradise Valley and Scottsdale where sparked when her family relocated to the area from Boston in 1968. Wilken has been able to capitalize on her love of the area during her more than 40-year career in real estate.

Company Name:

Sandra Wilken Properties

Main Office Address:

4821 N. Scottsdale Rd., Suite 107 Scottsdale, AZ 85258

Phone:

(480) 596-0001

Website:

scottsdale.evusa.com

No. of Years with Firm:

Realizing that the real estate industry was where she wanted to stake her claim, Wilken quickly earned a reputation for providing comprehensive client service. Her early success and tenacity caught the attention of several Canadian developers who were interested in creating premier developments in the Valley.

Using her architecture, design, marketing and sales experience, her partnership with the developers led to the completion of seven Valley developments, including The Phoenician and Gainey Ranch.

Wilken has devoted more than half her career to developments in the Valley. And developers continue to consult with her on all aspects of real estate development. Wilken and her firm have sold $1.4 billion in new development residential real estate since 1979.

With the completion of Gainey Ranch in 1995, Wilken made the decision to open her own real estate firm, Sandra Wilken Luxury Properties. Her goals went beyond sales. She was determined to raise the level of professionalism in the industry and focus on providing greater client service.

Wilken’s development experience and unprecidented market knowledge allowed her to offer concierge service to her clients, who came from all over the world. She quickly earned her firm the reputation as Arizona’s most exclusive boutique luxury real estate firm.

In 2012, Engel & Volkers, the largest privately owned real estate company, approached Wilken with an offer to join forces. Engel & Volkers’ mission to provide all-inclusive service aligned perfectly with the vision Wilken had perfected during her career.

Wilken’s extensive network, attention to service and detail, and access to a wide array of real estate resources have allowed her firm to break records in the Arizona real estate market.

She has developed a strong foothold within Arizona’s most distinguished neighborhoods.

6

Year Established Locally:

43

Beyond Arizona, Wilken has grown her company to international stature and she continues to expand her global clientele. This success has allowed her to open a second office in the DC Ranch area of Scottsdale.

Honors and achievements for Wilken in 2019 include the $21,480,000 sale of the 11.48acre Villa Paradiso, the crown jewel in Cameldale Estates, Paradise Valley; the sale of Arizona Cardinal’s Larry Fitzgerald’s personal home; the sale of the Vaquero Drive home in Gainey Ranch at the highest price per square foot of $558; and Engel & Volkers Global Top 25 Sales Advisors.

In addition to her career achievements, Wilken has dedicated her time to a number of local and national charities. These include Sandra Day O’Connor Institute, Larry Fitzgerald’s First Down Fund, Gabriel’s Angels, The Cystic Fibrosis Foundation and The Debbie Gaby Charities.

She also donates a portion of her commission to her client’s charity of choice.

Wilken continues to live her passion and feels extremely blessed every day. She is truly honored to work with the best advisors and clientele in the most distinguished neighborhoods of Paradise Valley and Scottsdale.

44

Achieving Greatness

Your local Phoenix commercial banking team.

Local expertise to help Phoenix businesses prosper.

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Brian Harbin 602-730-7562 brian.harbin@bmo.com bmoharris.com/commercial

Banking products and services subject to bank and credit approval.

BMO Harris Commercial Bank is a trade name used by BMO Harris Bank N.A. Member FDIC

Feature

MARKETING

How to Get a Meeting with the C-Suite Want to grow business? Get a meeting

by Stu Heinecke

Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author of How to Get a Meeting with Anyone and companion edition Get the Meeting!, which releases this month.

Heinecke is also the host and author of the “How To Get A Meeting with Anyone” podcast and blog, and founder and president of Contact, a Contact Marketing agency. stuheinecke.com

OCT 2019

46

INBUSINESSPHX.COM

Hollywood has always known how to take a meeting.

Tinseltown tête à têtes are how movies get made, box-office records are broken and stars are born. In the business world, fate-altering meetings don’t happen in directors’ or producers’ offices, they happen in the C-suite. For those, that is, who can break through.

Thirty-three minutes and 13 seconds into the 2005 movie Hitch, we see a masterful demonstration of the power of creative audacity when seeking a meeting against great odds. It’s at that moment in the film when Hitch (Will Smith) unleashes a particularly bold tactic when asking love interest Sarah Melas (Eva Mendes) out on a date. A courier arrives in Sarah’s office with a package. She signs for it and excitedly opens the box to discover a walkie-talkie. It’s already turned on. She picks it up and says, “Hello?” Hitch is waiting on the other end, conversation ensues, and the meeting is on.

Can such audacity be applied in the business world?

Yes. I call it “Contact Marketing” — using micro-focused campaigns to support contact with high-value prospects, thus leapfrogging competitors and gaining huge swathes of market share. Often, that means breaking through to C-suite executives. The results generated by a campaign can be

shocking, with response going as high as 100 percent and the current record for ROI set at 69,500,000 percent.

The secret to breaking through to the C-suite can be summed into three components: relevance, audacity and recognizing the critical importance of executive assistants.

The relevance bit is obvious. A CEO’s time is measured in the thousands of dollars per minute. Their time should not be solicited unless the offering is strategic, timely and truly worthy of their attention.

The fun part is in the creative solution for breaking through.

Among the nearly 70 stories of outrageous meeting success I chronicle in my book Get the Meeting! are the following: • When turnaround specialist Dan Waldschmidt wants to meet CEOs of distressed companies, he sends a sword in a beautiful wooden box with a handwritten note. The message: “Business is war and I noticed you lost a battle recently. If you ever need a few extra hands in battle, we’ve got your back.” His response rate? 100 percent.

• When copywriter Alec Brownstein decided he wanted a new job, he crafted a simple Google text ad targeting the creative directors at the top seven ad agencies on Madison Avenue. Using personalized ads and the names of the

The secret to breaking through to the C-suite can be summed into three components: relevance, audacity and recognizing the critical importance of executive assistants.

BETTERING YOUR BUSINESS creative directors as search terms, he fielded six calls, three interviews and one dream job. The cost of the campaign? Six bucks.

• When a young startup wanted to break into brick-and-mortar retail with its Orabrush tongue cleaner, it set its sights on Walmart. The company ran a $28 Facebook ad targeting Walmart employees at the company’s Bentonville, Arkansas, headquarters who had a college education and were between the ages of 35 and 50, using the provocative headline “Walmart employees have bad breath.” Within 48 hours, the company heard from Walmart, and eventually connected with the dental buyer. She asked, “Can you support an order for 735,000 units?”

That $1.5-million order, and the subsequent roll-out across Walmart’s 11,700-store network, resulted in a 10-times multiplier in Orabrush’s market value. The ROI on the campaign? 69,500,000 percent.

• When I send a cartoon to someone, the effect is magical. It’s something they’ll never throw away and never file away. I use oversize foam-core boards with a personalized cartoon on one side and a message from sender to recipient explaining why they’d like to meet. But it’s not necessary to be a cartoonist to be a highly effective Contact Marketer.

My introduction to Contact Marketing came early in my career, when I discovered my cartoons could be used as contact devices. My first campaign to two dozen high-value contacts at Condé Nast, Time, Inc., Forbes, Harvard Business Review, The Wall Street Journal and other top publishers resulted in a 100-percent response, a 100-percent conversion and the launch of my business.

I’ve found that for any C-suite outreach effort to be successful, it must be clever, on target and audacious. It must leave the recipient saying, “I love the way you think. We’ve got to meet.”

Some meetings come as a result of a request; others happen by chance, in person. But what happens next? Proffer a business card, connect on LinkedIn or note their details in one’s phone? That would be a missed opportunity to truly connect, as business cards are often tossed and LinkedIn connections on the fly are too inconsequential to create a connection.

Those situations are ripe for a Pocket Campaign instead. A Pocket Campaign starts with an engagement device that includes a jump offer that leads to a jump page —which then sets a tracking pixel that allows the marketer to run remarketing ads as a persistence campaign.

As an example, the Pocket Campaign might take the form of a business card-sized metal multi-tool that can be carried in the recipient’s wallet.

Tool includes the marketer’s contact information but also has a link to a page with directions for the use of the tool. The recipient follows the link, watches the instructional video and leaves, but suddenly sees the originator’s remarketing ad throughout his travels on the Web. As a persistence campaign, the ads are meant to keep the new contacts engaged and leave them utterly impressed with the marketer’s digital footprint — who will look like a “national” advertiser with his ads appearing everywhere on the Web. Executive assistants are often discounted as mere gatekeepers, which can be a fatal flaw in any plan to reach C-suite executives. Executive assistants should be thought of, instead, as talent scouts or even vice presidents of access. This is the second-most powerful position in the company. Like everyone else in the C-suite, executive assistants report directly to the CEO and are intimately tied into the CEO’s priorities.

Executive assistants, therefore, should be included in a contact campaign plan. Ask for their opinions, ask for their help and ask for their referrals.

Treat them as a partner in the bid for contact and watch how effective they can be. That might be the best advice of all.

Radical Candor Featuring a new preface, afterword and radically candid performance review bonus chapter, the fully revised and updated edition of Radical Candor is packed with even more guidance to help readers improve their relationships at work.

Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class. Since the original publication of Radical Candor in 2017, Scott has earned international fame with her vital approach to effective leadership and co-founded the Radical Candor executive education company, which helps companies put the book's philosophy into practice.

Radical Candor is about caring personally and challenging directly, about soliciting criticism to improve one’s leadership and also providing guidance that helps others grow.

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Kim Scott

336 pages

St. Martin's Press; Revised, Updated edition

Available 10/1/2019

$28.99

Connect First Here’s what we’ve lost track of: organizations are run by people, and people run on emotions. Strong relationships are the bedrock of lasting success, meaning and joy at work.

In this life-changing guide, Dr. Melanie Katzman shows readers an impactful approach to connect first as fellow humans, then as coworkers and colleagues, Dr. Katzman presents 52 actions readers can take immediately to create a deeply rewarding work life by connecting to themselves, their organization and the world at large. These are the same powerful techniques she has used with leaders and employees at the world’s top companies to enhance productivity and foster fulfillment and joy at work — the hallmarks of true success.

Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work Melanie Katzman

320 pages

McGraw-Hill Education

Available 10/22/2019

$26

Chasing the Bright Side Success is not born out of skill, school, where we’re from, who we know or what we scored on the SAT. None of us were born ready. But we are born with something more important than skills. We’re born with optimism — the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it. In Chasing the Bright Side, Jess Ekstrom shares her own inspirational story of how optimism helped her overcome multiple challenges, and the dynamic ways her mind-set propelled her as a young entrepreneur, international speaker and philanthropist.

Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story Jess Ekstrom Thomas Nelson

For any C-suite outreach effort to be successful, it must be clever, on target and audacious.

224 pages Available 11/5/2019

$26.99

OCT 47 2019 INBUSINESSPHX.COM

MINDING THEIR BUSINESS

K.C. Kanaan: Making NEMT More than Just a Ride Envoy America’s non-emergency medical transportation is built around “driver companions”

by Erica Fetherston

STRATEGIC PARTNERSHIPS ENABLE GROWTH Envoy America has rapidly grown its operations throughout the country by securing strategic partnerships with organizations and companies that benefit from its services, including: • AMR’s Access2Care program, which manages the transportation experience for those receiving a nonemergency medical transportation in various states.

• Marquee senior care communities across the country, helping seniors maintain independent and healthy lives.

• Ride-Health/American Cancer Society, helping to transport patients to their cancer treatment and medical appointments with extra care. to accommodate busy schedules.

OCT 2019

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INBUSINESSPHX.COM

When K.C. Kanaan’s parents lost their ability to drive, Kanaan began looking for solutions to help his aging parents maintain their independence. But after extensive searching, he discovered a lack of reliable transportation, assistance and companionship services that his parents required.

“My siblings and I became their lifeline to the world. My parents relied on us for driving and escorting them everywhere — doctor’s appointments, grocery shopping, errands and social events,” says Kanaan. “With small children of our own, it became increasingly difficult to be available to both my children’s and parents’ needs.”

Lacking a proper solution for his own parents, Kanaan worked to create a service with the vision of serving seniors across the country. Kanaan’s company, Envoy America, offers door-through-door service where the Driver Companions not only drive but also provide assistance and companionship at all points along the journey, from pushing a grocery cart to running errands to escorting clients to and from medical appointments and more.

Just four years after its founding, Envoy America now offers its services in more than 130 cities across Arizona, Texas, Washington, New Mexico, Georgia, Pennsylvania, Massachusetts, Alabama, South Carolina and Illinois, with plans to expand into half a dozen more states over the next few months. “We’ve found that, in every market we’ve entered, there has been extremely high demand for the services we offer,” says Kanaan. “This is true from the partnership perspective as well as the client perspective.”

Kanaan has focused on growing his company in a smart and deliberate way, entering new markets with key partnerships in place. So far, Envoy America has been highly successful in partnering with companies that offer non-emergency medical transportation (NEMT). Every year, 3.5 million low-income, elderly and disabled patients miss important medical appointments, which results in overall increased costs for healthcare providers and insurers. In partnering with companies that are working to close this gap, Envoy America has been able to offer NEMT companies a new resource for their clients, help reduce healthcare costs and help seniors get to their medical appointments that ensure their quality of life.

“When entering new markets, it’s all about the value proposition you can offer,” says Kanaan. “When we start talking to new companies and organizations, it doesn’t take long for them to recognize that there is a win-win scenario by partnering with us.”

One challenge Kanaan has faced in growing his company has been keeping up with the demand for Envoy America’s

services. With new partnerships comes increased demand for additional Driver Companions to drive seniors and patients to and from their appointments. However, with rapid expansion, Kanaan has refused to compromise on quality. He says it is extremely important to hire Driver Companions his clients can trust and who will keep his clients safe.

To help with recruitment and hiring of Driver Companions in new and expanding markets, Kanaan began working with Work Stream, a company that helps with recruitment, screening and hiring. Through the platform, he has applicants go through a 12-stage vetting process that ensures they are the best fit for serving Envoy America clients. The process includes a thorough background screening, drug test, Office of the Inspector General check, and review of any history of a poor driving record, sexual misconduct, elder abuse and fraud. The platform also ensures applicants complete an online training before they are put through a hands-on training. Out of the 18,000 applications Envoy America has received over the last six months, fewer than 10 percent of applicants have gone on to be hired as a Driver Companion.

“We are thrilled that we were able to find a solution to help us hire a large number of Driver Companions while adhering to our strict quality standards,” says Kanaan. “With these systems in place, we are looking forward to continuing our expansion plans in the coming months.”

As the country’s population continues to age, many cite the “silver tsunami” of seniors who will need more customized services like the kind Envoy America provides. While Kanaan sees this trend as an opportunity for his company to further grow and expand, he also sees it as an opportunity to help more seniors maintain healthy and independent lives.

Envoy America envoyamerica.com

Transportation is often identified as one of the top challenges for seniors and their families. Seniors who don’t drive make 15 percent fewer trips to the doctor, along with 59 percent fewer trips to shop or eat out, and 65 percent fewer trips to see friends and family.

BY MIKE HUNTER

APRIL 2019

Steve "Woz" Wozniak

DesTechAZ

Top Event Showcases Arizona as the Next Technology Metropolis Wed. – Thurs., Oct 16 – 17 DesTechAZ, Arizona’s signature tech event, hosts Steve ‘Woz’ Wozniak, Armando Christian Perez aka ‘Pitbull’, NASA, Meow Wolf & Hanson Robotics, who take the stage at the Fairmont Scottdale Princess for up-close discussions on innovations in space, AI, social media, entertainment, education and more. Built on the pillars of Innovate, Collaborate, Educate, DesTechAZ is a two-day event that brings state leadership, innovators, entrepreneurs and venture capitalists across multiple industries together to showcase, elevate and celebrate Arizona as we become the next technology metropolis.

2019 event highlights include special guest Steve "Woz" Wozniak and Armando Christian Perez aka “Pitbull,” the Universe & Innovation panel with the heads of NASA, CEO Fireside Chat with Vince Kadlubek of Meow Wolf out of Santa Fe, and the first annual Startup of the Year Award.

New this year is the Innovation & Collaboration in Motion, featuring Arizona Commerce Authority's Venture Ready Graduation Showcase & Pitch Competition for the Startup of the Year Award. There are collaborative morning round table sessions, a power networking lunch and the Tech Innovation Reception with Steve "Woz" Wozniak.

Tables & half-tables available Fairmont Scottsdale Princess 7575 E. Princess Dr., Scottsdale destechaz.com

Cindy McCain

In Business Magazine

Women of Achievement Luncheon Honoring Cindy McCain & 14 Valley Leaders Thurs., Oct. 24 l 11:00a – 1:30p In Business Magazine’s is, once again, bringing together top local women of achievement to share their stories and inspire Valley business leaders at the annual Women of Achievement luncheon on Thursday, October 24, at the Sheraton Downtown Phoenix. Cindy McCain will receive the 2019 Lifetime Achievement Honor and celebrate this year’s other honorees.

In Business Magazine’s editorial group announces local leaders based on their business success, connection and service to our community, and their efforts to grow business. The 2019 Women of Achievement are Cindy McCain, Chairman, Hensley Beverage Company – Lifetime Achievement Honoree 2019; Lauren Bailey, CEO and co-founder of Upward Projects; Katherine Cecala, president of Junior Achievement of Arizona – Nonprofit; Debbie Castaldo, executive director of the D-Backs Foundation, Arizona Diamondbacks; Letitia Frye, auctiontainer and author with Letitia Frye Company; Kate Gallego, mayor of City of Phoenix; Anita Helt, vice president and general manager of ABC 15 KNXV; Amy Hillman, dean of W. P. Carey School of Business; Pam Kehaly, CEO of Blue Cross Blue Shield of Arizona; Dr. Joel P. Martin, president of Triad West; Christy McClendon, president and CEO of New Pathways for Youth – Nonprofit; Linda “Mac” Perlich, CEO and publisher of ON Media; Bahar A. Schippel, partner at Snell and Wilmer LLP; Candace Wiest, president and CEO of West Valley National Bank; and Sandra Wilken, designated broker and partner at Engel and Völkers.

Each will be honored at the luncheon event on October 24. A few of this year’s Women of Achievement will be asked to tell her story of achievement on stage in a TED Talk-style presentation meant to truly inspire guests.

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OCT 49 2019 INBUSINESSPHX.COM

Social Impact

ACTIVATING ONE OF THE STATE’S LARGEST EMPLOYEE WORKFORCES Over the past year, HonorHealth has activated its 11,500 employees through its Ambassadors Movement. And through its National Day of Service on November 9, the organization will establish and share five different opportunities for employees to get involved and give back.

From helping to build a community garden to cleaning up trails and assisting the elderly, HonorHealth will activate its employee power through some crucial projects, matching the hospitals with valuable community partners.

11elevenconsulting.com givinginstyle.net

Tyler Butler, founder and CEO of 11Eleven Consulting, is a corporate social responsibility practitioner and expert leader in the corporate citizenship space. She has served on numerous national and local boards and is often cited as a subject matter expert by Forbes, Entrepreneur, U.S. News & World Report and more.

11elevenconsulting.com givinginstyle.net

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HONORHEALTH

HonorHealth’s Tradition of Impact Legacy continues through its unique mix of community benefits

by Tyler Butler

The word honor conjures up all kinds of thoughts about respect, ethics and pride. Whenever honor is brought into a conversation, the assumption is that a place of integrity and distinction is being described. This is exactly the case where Valley hospital group HonorHealth is concerned.

Since 2013, HonorHealth has been serving the Valley.

However, its legacy of helping the community goes much further back than that. Originally founded in 1927, Desert Mission, a crucial component of HonorHealth, was started as a respite location for those suffering with tuberculosis. Now this location, along with the entirety of this entity, has grown to do much, much more.

This progress is evident at the Desert Mission location where the organization has developed a food bank, adult day care center, five-star childcare center for community members and employees, and is adding a living-well financial literacy housing program. Through this newest program, the organization’s intention is to better equip those in troubling circumstances for long-term success. With its partners at St. Joseph the Worker, HonorHealth is working hard to keep this community working hard.

Today, the totality of HonorHealth includes five medical centers; extensive outpatient and community services; and more than 200 clinical trials to advance care for cancer, heart disease, brain and spine injuries. The organization’s dedication continues to grow more fervent and has found much success through innovation and by bringing programs to fruition that the community truly needs.

One example of HonorHealth’s commitment to solutions can be found at its John C. Lincoln location. The emergency room team there noticed that an astounding number of homeless patients were being treated. By adding a tracker in their records, they were able to more clearly define those patients visiting this locations’ emergency room that were homeless.

Over the course of a year they collected and observed this data, and they found that many homeless patients were visiting the ER for behavioral and substance abuse issues.

They recognized that there was a need for a partner to address this issue.

HonorHealth quickly turned to Circle the City, a nonprofit that focuses on helping the homeless. Working collaboratively, they developed a hybrid program to address this problem.

A navigator was placed in the hospital’s emergency room in order to more effectively identify those patients who were

homeless. This full-time accredited professional enabled the hospital to help these patients develop a plan for their healthcare moving forward — thus allowing these individuals to access the correct level of care based on their needs while freeing up valuable emergency room resources for those in need of critical care. Additionally, the program has launched the use of a mobile unit positioned to serve those homeless patients with behavioral and primary care needs. Through this solution, they are providing a valuable service on site where those who require help live.

And just as each patient is unique in the care that they need, HonorHealth recognizes that the varied needs are different for each geographic location where its hospitals operate. The organization’s programs are all uniquely formulated for the communities where it operates and toward the needs the community has communicated.

So, when Luke Air Force closed and the organization began getting special requests for training, it paid close attention.

HonorHealth recognized that active duty personnel and reservists who needed trauma medical training were left with nowhere to learn or practice. The Scottsdale Osborn location heard this cry and started a two-week program with battlefield training. Realizing this need was greater than anticipated, the savvy team at HonorHealth went after and were awarded two congressional appropriations for dedicated medical training centers.

Today, this location also holds a 10-week program for nurses and a one-year accredited critical care fellowship for trauma and ICU skills. Furthermore, the team found as these programs have grown that they have also served to better prepare community members with disaster and emergency preparedness. To date, more than 2,000 service members have received training at this facility.

At HonorHealth, the organization is committed in every way imaginable to the health of the community. As Michelle Pabis, vice president of Government and Community Affairs for HonorHealth, says, “The best thing about being a part of HonorHealth is that you really see day in and day out the impact we have, not just on the front lines of patient care, but the approach we have in the community and what we do.” Whether through its dedication to excellence in services or its innovation in solving community crises, HonorHealth’s commitment to the Valley is unwavering and always evident.

HonorHealth Ambassador’s Movement HonorHealth employees are encouraged to make a personal commitment to bring the HonorHealth mission to life and inspire change in our community. Through the HonorHealth Ambassador Movement, they have the ability to collaborate; drive growth; and give back to the local community by volunteering at local nonprofits, participating in fun runs and walks to raise money, and more. honorhealth.com

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Focus

OUR SUBJECT IN-DEPTH

Attention to Detail Can Make or Break a Company

Understanding the three types provides a stronger foundation for reducing mistakes and improving productivity

by Chris Denny

“Pay more attention to detail.” It’s something we’ve all said to an employee, co-worker or even spouse at some point.

It can be a frustrating statement for both the speaker and the listener because it is often akin to saying, “Don’t make mistakes you can easily avoid.” And, many times, the mistake or omission was one easy to avoid, especially if it had been supported by a system, training or other implements.

Understanding and being able to identify which type(s) of attention to detail applies to a specific challenge can help reduce and avoid errors, increase task accuracy, and improve the overall quality of outcomes and solutions. The three types of attention to detail — contrastive, analytical and additive — build upon one another. Contrastive is needed for analytical, and contrastive and analytical are both needed for additive.

Chris Denny is the founder of Attention to Detail, which works with companies to help their employees improve their attention to detail.

He earned a Bachelor of Business Administration with a specialty in human resources from Texas A&M University and an MBA with a focus on operations from the University of Houston.

He is the author of Improve Attention To Detail: A straightforward system to develop attention to detail in yourself, employees, and across an organization.

OCT 2019

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INBUSINESSPHX.COM

Contrastive Attention to Detail Contrastive attention to detail is necessary for tasks and situations in which there is a comparison (a check or verification), a clear “right or wrong” answer, or for identifying unique elements. It is completely objective because there is always a single, correct solution. Numbers either match or they don’t, specifications are either met or not, an address is either right or wrong, accounts balance or they don’t, it’s red or it’s blue, it’s present or it’s absent, 2+2 is always 4.

In general, minimal specialized knowledge is required for contrastive attention to detail, which means we can practically automate attention to detail with the proper systems and minimal training. It is as close as we can get to removing the risk of human error. Therefore, we generally want to break tasks and challenges down to contrastive attention to detail.

One doesn’t need to know how to make a hamburger if one works at McDonald’s because all tasks are broken down into contrastive components.

Analytical Attention to Detail There is a great deal of overlap between analytical and contrastive attention to detail, with the main differences between the two being that analytical attention to detail may involve multiple possible solutions and a higher level of knowledge will be required to develop them. Most knowledge workers operate within the context of analytical attention

to detail. Each day they do their best to identify the most important and/or relevant elements of a challenge, and then combine and/or adjust and prioritize them to develop the best solutions.

There are often multiple reasonable solutions, and the knowledge worker must apply critical thinking and judgment based largely on his or her knowledge and experience in the profession, field or industry. While the desired result may include precise specifications, there may be multiple solutions or possibilities for achieving it.

Challenges requiring analytical attention to detail can be largely systematized by breaking them down to contrastive elements. Generally, the final decision or prescribed action will require the application of specialized knowledge, so systemization is primarily focused on increasing consistency of outcomes, reducing errors and conserving resources.

Additive Attention to Detail Additive attention to detail is about innovation. Whether the challenge is related to physical products or experiences, it’s about creating improvements or developing something altogether new.

There are likely multiple — perhaps endless — solutions to achieve the desired result, and superior knowledge, extensive experience, mastery of the subject and, perhaps, even insight and inspiration help produce the best solutions to challenges requiring additive attention to detail.

Because every time is a “first,” systemization is difficult.

However, the process of identifying the numerous contributory elements and the opportunities for improvement or innovation — taking everything into account — can be systematized.

Move toward Contrastive Regardless of the nature of the challenge, it is helpful to look for opportunities to break it down into contrastive components. Doing so reduces or removes the need for specialized knowledge and may allow installation of systems that, essentially, automate attention to detail and empower more people to be effective and successful.

attentiontodetail.com The three types of attention to detail are contrastive, analytical and additive. Breaking tasks and challenges down to contrastive attention to detail may be as close as we can get to removing the risk of human error.

WE VALUE WHAT WE OWN

Cadillac XT6 for 2020 This new model SUV is equipped with Cadillac’s advanced 3.6-liter V6 with Variable Valve Timing and Active Fuel Management for optimum performance, speed and fuel economy. The all-new 9-speed automatic transmission is optimized for efficiency and incredible torque delivery. At 310 horsepower, this SUV feels responsive enough to please. The Premium Luxury edition is all about comfort and performance, with features such as a torque-vectoring rear

CADILLAC XT6 FOR 2020 MMSRP: $53,690 City: 18 mpg Hwy: 25 mpg

differential and retuned steering to empower the driving experience.

Smaller than the Cadillac Escalade, it is still a very roomy SUV. Competition is the Audi A7 and Lexus RX L, which are evolved luxury mid-range SUVs that likely spawned the release of this Cadillac option. Useful and practical for sure, this SUV simply adds a level of luxury to the day-to-day transport of the kids or running errands. Designed to impress, the exterior is a new, more rounded appeal from the sharp-edged classic Cadillac look.

The interior is pure luxury, from exotic wood species and carbon fiber to leather appointments and metallic accents and décor. With three rows

of seating, there is plenty of room for friends and family. Available captain chairs in the middle row add to space and comfort for six passengers, compared to the seven-person configuration. With access to phone, radio and a library of additional apps, drivers have the world at their fingertips and at the command of their voice. A suite of driver-assistance features are available, including automated emergency braking, lanekeeping assist and blind-spot monitoring, which are standard, and more advanced features such as adaptive cruise control and night vision, which will be optional for this Premium Luxury model.

—Mike Hunter Cadillac cadillac.com

0-60: 6.9 sec Transmission: 9-speed automatic

MAGAZINE

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OCT. 2019

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TIncreasing numbers of electric vehicles are on the road, and a not uncommon sight in parking lots now are stalls with electric charging stations.

One of the earliest to mainstream electric cars as a prestige ride is Tesla, and its drivers have a lot of charging solutions. In addition to being able to use nearly all public charging stations — EVgo, ChargePoint, etc. — with the provided adapter, they can find dozens of destination chargers across the state at hotels, restaurants, golf clubs and other public establishments. (The converse is not possible, however; other vehicles are not able to use Tesla chargers.) This allows Tesla owners to recharge their car in just a few hours while they enjoy the given activity.

Tesla also offers a fast-charging solution: supercharging.

Built along major highway routes to facilitate long-distance travel, and now, expanding into dense, urban areas like Manhattan, Brooklyn, Chicago, and Phoenix, supercharging is the world’s most powerful fast-charging network.

Superchargers can charge at a maximum charge rate of 250kW, or 1,000 miles-per-hour of charge, replenishing up

to 75 miles of range in five minutes. In Arizona, there are more than 180 supercharger stalls at 20 locations (see map at tesla.com/findus); globally, there are more than 1,600 stations and 14,000 stalls.

Tesla’s footprint in Arizona includes two retail showrooms and three service centers. It recently expanded its presence in Scottsdale, decreasing wait times for service appointments and repairs by moving its service center from an 11,500-square-foot space to 40,000 square feet.

—RaeAnne Marsh Tesla tesla.com

Hands-Free Driving Available Cadillac Super Cruise (on late 2018 to 2929 CT6 sedans only) is the first true hands-free driving assistance feature for compatible highways, which, unlike other driver assistance systems, is innovating the future of driving by utilizes two advanced technologies to provide the ease and convenience of hands-free driving. cadillac.com/world-of-cadillac/innovation/super-cruise

Photos courtesy of Cadillac (top and far left) and Tesla (bottom)

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MEALS THAT MATTER

BY RAEANNE MARSH

Galeto Brazilian Steakhouse: Carving a Tableside Experience

Buffet-style gourmet bar, alone, encompasses a vast selection of hot and cold entrées, salads, sides and breads $37.95 (full churrasco dinner: $44.95)

The brightly colored painting of a South American urban landscape of houses and rooftops — even more striking within the décor of dark woods and black slate tile floor — welcomes guests to the unique culinary experience created by Galeto founders to celebrate and share their cultural traditions.

The bar area includes a peaceful brick-walled patio, but the main attraction is indubitably in the main dining room.

Is center stage the open kitchen where, behind an expanse of windows, the meats are on full display as they sizzle on their individual spits? Or is it the buffet bar that takes up a significant amount of the room, a beautifully arranged display of tempting cold dishes and accompanying sauces?

The Galeto Brazilian Steakhouse experience is a combination of self-serve buffet and tableside carve-to-order churrasco service. Tableside visits are also made by a rolling cocktail cart that offers, among other selections, Galeto’s signature hand-shaken version of Brazil’s national cocktail, Caipirinha, made with sugar cane rum.

Attired as gauchos, expert carvers bring to each diner a

rotation of meats — from lamb and bacon-wrapped chicken to more than a dozen red meat stylings that include garlic sirloin (amazingly tender, and not overly garlicky) and baconwrapped filet.

The cold buffet items span salads — such as endive leaves filled with a smooth cheese spread, and cherry tomatoes and cheese balls in a balsamic sauce — to chilled fresh and smoked fish selections to a variety of cheeses. And then there’s an accompanying hot buffet, with lobster bisque, mussels, salmon prepared with clams in a light sauce . . .

After all-you-can-eat of all that, who could think about dessert? But, yes, there is a dessert menu of signature Brazilian sweets, including Latin American favorite, Tres Leites Cake.

Galeto Brazilian Steakhouse

825 N. 54th St., Chandler (480) 744-0130 galeto.com

In the Wake of Guy Fieri “As seen on TV” is a phrase that often goes with a “wink, wink” and less than positive expectations. Not so with restaurants showcased the celebrity of having been on TV, but is, first, the food that got them there. Here are three in Metro Phoenix that rated a visit from traveling gourmand Guy Fieri.

Over Easy

GIUSEPPE’S ON 28TH

OCT 2019

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INBUSINESSPHX.COM

OVER EASY

REPÚBLICA EMPANADA

Richard Bock opened his Italian restaurant

From his first location in a repurposed Taco

Comfort food, South American style —

when he was still first cellist with the

Bell in a mostly residential neighborhood

which encompasses a wide range of Latin

Phoenix Symphony – quite a stretch for a

in Arcadia, founder and current executive

American regions and tastes. Empanadas,

nice Jewish boy from New York. “They’re

chef Aaron May has seen his breakfast-

of course, cover the bulk of the menu — for

both performance,” he says casually,

and-lunch concept expand to include

both entrées and desserts.

explaining the connection.

franchise locations throughout the Valley

204 E. 1st Ave., Mesa

2824 E. Indian School Rd., Phoenix

and beyond.

(480) 969-1343

(602) 381-1237

Multiple locations

republicaempanada.com

giuseppeson28th.com

eatatovereasy.com

Churrasco comes from the Portuguese word for “barbecue.” Brazilian steakhouse-style often pairs the cooking style with an at-the-table rodizio serving style.

Photos courtesy of Galeto Brazilian Steakhouse (top and far left) and Over Easy (bottom)

on "Diners, Drive-Ins & Dives," where the attraction is not just

Fall 2019 • aztechcouncil.org

IN THIS ISSUE 2 LEVELING THE PLAYING FIELD

Arizona Technology Report

Arizona Technology Council: The Voice of the Technology Industry

President’s Message

It’s no secret that the Arizona Technology Council can’t exist without 4 FUTURE MAKER the support of its members. That’s why our team at the Council does everything 5 FAMILIAR TERRITORY it can to provide the types of services that help our members move the 6 GOVERNOR'S CELEBRATION ball forward.

From events that help members stay 7 ON BOARD abreast of new trends to providing an outlet where they can spread the STEVEN G. ZYLSTRA, word about job openings to ongoing PRESIDENT AND CEO, ARIZONA TECHNOLOGY COUNCIL involvement in shaping public policy, we work tirelessly to serve the interests THE ARIZONA TECHNOLOGY COUNCIL IS of our members so they can focus on ARIZONA’S PREMIER TRADE ASSOCIATION FOR SCIENCE AND TECHNOLOGY competing in their respective sectors.

COMPANIES. As Arizona’s technology community continues to grow, we likewise see an increasing number PHOENIX OFFICE of startups and early-stage companies added to our membership roster. With as few as a 2800 N. CENTRAL AVE., SUITE 1530 handful of employees, they go all out to produce new products and services that not long ago PHOENIX, AZ 85004 were the stuff of dreams.

PHONE: 602-343-8324 • FAX: 602-343But nearly all these small companies face the reality check that comes with going against 8330 INFO@AZTECHCOUNCIL.ORG larger, established firms to secure the talent needed to get the job done. What I’m referring to are the medical and other benefits that are an expected part of a compensation package for any TUCSON OFFICE 1215 E. PENNSYLVANIA ST. professional. If a company can’t deliver, the best prospects can’t commit.

TUCSON, AZ 85714 That has been a big problem. Until now.

PHONE: 520-388-5760 Just as we serve our members to meet their other needs so they can reach the next level, TUCSON@AZTECHCOUNCIL.ORG finding a solution was the right thing to do. That is why I’m proud to share the news that the Arizona Technology Council Association Health Plan is a new benefit that our members can expect.

MANAGEMENT AND STAFF Association health plans (AHPs) actually have been around for some time. In fact, Steven G. Zylstra President + CEO I was part of one when I headed the Pittsburgh Technology Council before returning Leigh Goldstein COO + Vice President, Programs + Events Jill Brownley Director, Marketing + Communication to Arizona for my current role. But as laws changed, rules changed until it became Deborah Zack Senior Director, Membership Services less beneficial to operate AHPs in this country. In some cases, they were not allowed.

Meredith Orr Director, Membership Services President Trump then expressed his support for the plans. Closer to home, the Laura DeGeorge Executive Assistant to President + CEO Angelica Espinoza Bookkeeper Arizona Legislature last year gave them the green light to operate here. Long story

Jeff Sales Executive Director, Southern Arizona Regional Office short, I reconnected with Mike Monroe of the Washington Technology Industry Jamie Neilson Operations Manager, Southern Arizona Regional Office Don Rodriguez Editor Association, who has had phenomenal success with his group’s AHP. He has agreed Executive Emeritus, Phoenix

Ron Schott to help the Council get our plan up and running for a Jan. 1 launch. When you turn

Don Ruedy Executive Emeritus, Tucson this page, you can hear more about what it took to help us reach this point, as well as SCITECH INSTITUTE details about the plan.

Steven G. Zylstra, President + CEO To say I’m excited about this new offering for our members would be an Jeremy Babendure, Ph.D., Executive Director Kelly Greene, COO + Director of Student Success understatement. We at the Council are proud that startups and other small Jake Lounsbury, Director of Global Partnerships technology companies are calling Arizona home. Our AHP could make the difference Jolene LeFlore, Development Director in helping them keep their lights on.

Jasper Pena, Digital Systems Manager

WHO WE ARE

Lisa Gallagher Schromm, Arizona STEM Ecosystem Lead Nikki Micale, Arizona CSO Regional Lead Kaci Fankhauser, STEM Ecosystem Coordinator Enrique Garcia, Street Team Coordinator Dominique Browning, Alumni Association Coordinator Angelica Espinoza, Bookkeeper Don Ruedy, Executive Emeritus, Tucson

aztechcouncil.org

ARIZONA TECHNOLOGY REPORT

1

Leveling the Playing Field Small employers get option to be part of Council’s competitive health plan There was a time when benefits were the last thing anyone asked about when accepting a new job. After all, it seemed like every position, especially those for professionals, offered a package at an affordable price — if anything at all was paid — so the new employee could focus on what he or she was hired to do: work.

Different time, different world.

It’s no longer a given that jobs now come with the needed benefits for the employee let alone any dependents. In the world of technology, this could be the missing link that easily could sway a person to work only at the larger companies instead of exploring the new opportunities offered by startups.

An answer to this situation will soon arrive with the new Arizona Technology Council Association Health Plan, the first health program specifically designed for small technology employers in the state.

The launch follows the approval of House Bill 1085 in 2019 by the Arizona Legislature after bipartisan support and endorsement by groups such as the Council along with employer groups and insurance carriers.

The action made Arizona the second state after Washington to recognize and legislate association health plans (AHPs).

AHPs were first recognized in federal law in the 1970s but regulated at the state level. AHPs existed under the radar until an executive order from President Trump indicated support for them, which triggered the impact of several states now evaluating the advantages of such plans.

All this activity also led to Steven G. Zylstra, president and CEO of the Council, reconnecting with Mike Monroe, who has served as executive vice president of the Washington Technology Industry Association Benefits Program.

Because of the success experienced with Monroe’s program, TECNA — which represents their and other IT and technology organizations — asked Monroe to help explore the potential for AHPs in a national program. After meeting with 38 executive directors of various member councils, “it became clear to me that Arizona was probably the second state that had the most likelihood of having real AHP legislation,” Monroe says.

When that expectation became a reality, Monroe was asked to help launch the Council’s own AHP program since Washington

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ARIZONA TECHNOLOGY REPORT

has had the AHP regulation for 20 years. “We feel (what we’ve learned) should apply in Arizona,” he says.

With his experience, Monroe understands the reason for targeting the smaller firms.

“When you’re in that space, often the real underlying issue, especially when you’re tech, is you’re competing against talent of larger organizations,” he says. “And so the health program becomes super important, super valuable in terms of attracting and retaining employees.”

For Arizona, that means the “sweet spot” for the AHP is the technology employer with two to 50 employees. The AHP also is a viable solution for groups with more than 50 employees because it was created to be a competitively priced, comprehensive benefit program that provides employers relief from painful administrative responsibilities.

“It serves very well employers of up to 100 employees,” Monroe adds.

Beyond just the benefits, small employers need access to an administratively turnkey health insurance solution that is affordable and offered through best-in-class insurance brands. For the Council’s AHP, the brands will include Blue Cross Blue Shield of Arizona and MetLife, as well as COBRA administration.

“We bundle that all together and offer that, and that is where there is real innovation.

Now, as a small group employer, I can go and get an entire comprehensive bundle and they’re doing the administration for me,” Monroe says. “I can do what I really do best — grow my business, innovate, focus on product — and not go through the pain of cobbling all of this stuff together, writing a check for

eight different bills; it’s just one. It’s an online platform and you get the benefit of being part of the Arizona Technology Council.”

The Council will start accepting quotes from members’ health insurance brokers on Oct. 15 to prepare for the program’s effective date of Jan. 1. But it won’t be Monroe of Washington leading the effort. “We effectively want to be the benefits division of the Arizona Technology Council,” he says, noting that he already has Council business cards featuring Council phone numbers. “It’ll be a seamless experience for the members.”

His quick assimilation into the Council aside, Monroe’s enthusiasm about Arizona’s potential stems from his past experience.

When he started with the Washington group in 2011, he was CFO and one of the trustees for its AHP. “When I took it over in 2016, we were stagnated at 180 employer groups for a long period of time, with 4,000 or 5,000 lives (covered by insurance),” Monroe says. “We’re now at 460 employer groups and 13,000 lives.

So, I think it just goes to show you that with that kind of philosophy, what we’ve seen is you have to believe in the Council. It has to be about that.”

It also has to be about who is pitching the plan. As a trustee, he looked at how many insurance brokers were selling the product.

He counted 18 people. The current total has climbed to 140. For the Council here, “you’ve essentially extended your sales force from two membership people to (for example) 90 insurance folks who are focused 100% of their time on growing their business.

And that really creates great outcomes for everyone.”

Association Health Plan Features Health Program Bundle The Arizona Technology Council Association Benefits Program offers a comprehensive health insurance product bundle that includes: • Blue Cross Blue Shield of Arizona Medical – 15 different medical plans on four networks • Blue Cross Blue Shield of Arizona Dental – Five dental options, including a Dental HMO you can pair with a Dental PPO • VSP – Five vision plan options • Wellspring Employee Assistance Program – Three face-to-face counseling visits included • MetLife Life/Accidental Death & Dismemberment – Employer-paid sponsored life products, including a $25,000 life/AD&D policy.

Upgraded life options available up to $250,000.

• MetLife Long-Term Disability/Short-Term Disability – Five plans available for LTD & four plans for STD • MetLife Voluntary Life – Increments of $10,000 up to a maximum of $500,000 for employees

aztechcouncil.org

Employer Administrative Relief • Free COBRA Administration • Online Benefit Admin Portal – Terminate employees, add employees, reporting & billing • Consolidated Billing – Pay online or electronic funds transfer monthly • Navia Health Savings Account/Flexible Spending Account Banking – No administrative or setup fees • 5500 Filing • Summary Plan Description Preparation

Industries that Qualify • • • • • • • • • • • •

Real estate rental & leasing Finance & insurance Utilities Manufacturing Whole trade Information Mining Professional, scientific & technical services Administrative support Waste management & remediation service Educational services Management of companies & enterprises

To learn more, go to: www.aztechcouncil. org/ahp.

ARIZONA TECHNOLOGY REPORT

3

Future Maker

SciTech Institute moves to create advanced manufacturing ecosystem

If there’s one word that best describes how the SciTech Institute has left its mark, it’s “advanced.”

The organization grew what some considered a science fair for kids into its namesake statewide festival that has entire communities thinking about opportunities in science, technology, engineering and math (STEM). It has established the Chief Science Officers program that has students taking the lead on creating a pipeline of STEM talent for workforces here, other states and even abroad. And there has been plenty more.

So it’s only fitting that this collaborative initiative of Council's foundation and Arizona Commerce Authority (ACA) is laying the groundwork to affect the field of advanced manufacturing.

Jeremy Babendure, the Institute’s executive director, says the organization is in the process of creating an advanced manufacturing ecosystem to support the sector’s development. He says initial support has come from the state through ACA to start building more student/parent/educator awareness of advanced manufacturing’s potential for the state.

The effort has begun with pulling together collaborators and capitalizing on the Institute’s track record of success. “A lot of people have been in this space, but I think we’re going to help in terms of really being a kind of catalyst to start getting more momentum,” Babendure says.

That has led to including entities such as the Center for the Future of Arizona, Arizona Manufacturing Extension Partnership, Mesa Community College and Arizona Chamber Foundation. “Through the project, we’re trying to talk with a lot of companies and students to really figure out what are the challenges and what we can do to really get the word out,” Babendure says.

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ARIZONA TECHNOLOGY REPORT

Most recently, Boeing has added support to fuel the effort to build a more sustainable outlet for results of the initiative. “I think with defense manufacturing we are going to be utilizing our network to the schools with the chief science officers to get information out,” Babendure says. “But we also are going to leverage our avenues with the festival and other types of events that help communicate what’s happening.”

To help draw attention to the new initiative, Babendure says the plan is for the new group to launch its own website in the next few months followed by marketing collateral that collaborators can distribute. Add to that the goal of having at least 30 partner organizations being involved. “We tend to be ones that really want to jump to make things happen,” he says, “but, on the other hand, there are a lot of people who’ve been in the space for a while that we need to be cautious about not repeating what people tried without success.”

Besides the ecosystem specifically for advanced manufacturing, there is a broader one in the works. The Institute and the Arizona Technology Council will be developing a STEM ecosystem for the entire state. It’s a project that originated after the

two organizations and ACA were involved in creating a five-year STEM education strategic plan during last year’s State-Federal STEM Education Summit hosted by the White House.

Babendure says the work begins by talking with Arizona legislators and leaders to gain their support, then approaching potential collaborators from business, education and the community. “The hope is to connect the dots around STEM-based assets throughout the workforce continuum — from K-12 education to colleges and universities to the companies themselves,” he says. “The hope is to get anybody and everybody.”

There already are people and organizations in the state that are interested in becoming involved in STEM through actions such as mentoring. Babendure says that leads to considering how we get them involved and help their time be as effective as possible.

Working with this “STEM capital,” as he calls it, the focus would be on working with them to make the most out of their time and energy while making the pool of capital more actionable. “The ecosystem can really help that time be a lot more impactful,” Babendure says.

Familiar Territory

More than a quarter of STEM graduates stay in Arizona The tide may be turning where it comes to a large portion of Arizona college students preparing for STEM careers then taking their degrees to another state after graduation.

This is a conclusion included in the most recent update of the Arizona Technology Council Industry Impact Report, which uses data from different sources to offer a glimpse of trends in the state’s technology industry. The report is available at aztc.eimpactv2.report/ reports/view/5b1a9ee7397e2633006a2de9.

A new feature of the report includes a migration map of graduates in science, technology, engineering and math from programs at more than 100 universities, community colleges and other degree-granting institutions throughout the state.

The data was collected from professional profile data found at sources such as LinkedIn, which allows users to include the cities where they work and live, says Erik Larson, CEO of eImpact. His Oregon-based company creates web-based data-reporting solutions designed to help engage stakeholders, drive effective policy and create new growth. The eImpact team is charged with keeping the report updated quarterly.

A spreadsheet accompanying the map revealed more than 29.5%

of the graduates reported they stayed in Arizona and live or work in places from Tucson to Flagstaff and major cities in between.

Arizona as an employment destination was followed by California, which 13.8% of our state’s STEM graduates call home, and Texas, where nearly 7.4% are launching their careers.

“I think that the (Arizona) retention rate is pretty good,” Larson says. “It would seem to make sense given that employment overall and its growth in Arizona is pretty strong, so it does seem like, potentially, those kinds of graduates are able to stay in state.”

Larson was referring to the fact that Arizona is adding technology jobs at a rate 40% greater than the overall U.S. technology sector.

Also, more than 2,600 tech jobs have been created so far this year.

The data for this and other information in the report comes from data collected from sources such as the U.S. Bureau of Labor Statistics, CompTIA and AngelList. Some of the major sources automatically feed data into the platform while other types are specifically collected for the Council’s purposes.

The team at eImpact is in the midst of the second year serving the Council, with the third year scheduled to begin in February, Larson says.

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ARIZONA TECHNOLOGY REPORT

5

Governor’s Celebration Winners and finalists selected for honors at annual event

Future Innovators of the Year: • Ella Wang, BASIS Chandler High School, Chandler • Emily Ignatoff, Tanque Verde High School, Tucson • Sky Harper, Navajo Preparatory School, Farmington, NM • Yutan Zhang, BASIS Scottsdale High School, Scottsdale Teacher of the Year: • Katy Gazda, Red Mountain High School, Mesa.

Heidi Jannenga (center), president and co-founder of WebPT, was winner of the Ed Denison Business Leader of the Year Award in 2018. She received her award at last year’s GCOI from Sandra Watson, president and CEO of the Arizona Commerce Authority, and Steven G. Zylstra, president and CEO of the Arizona Technology Council.

The leaders and visionaries whose body of work contribute to the growth and prosperity of Arizona’s technology sector will be in the spotlight Oct. 24 when the Arizona Technology Council, in partnership with the Arizona Commerce Authority, hosts the 2019 Governor’s Celebration of Innovation Awards presented by Avnet, Inc. Winners of individual, company, Future Innovators of the Year and Teacher of the Year awards will be honored 4 to 8:30 p.m. on at the Phoenix Convention Center, 100 N. Third St., West Building, Third Floor.

“The honorees at GCOI represent the greatest advocates, facilitators and contributors to our education and innovation ecosystem,” says Steven G. Zylstra, president and CEO of the Arizona Technology Council.

“As we continue to expand our portfolio of world-class technology firms and promising startups, the competition for these awards gets tougher. The companies and leaders on this list are truly the best and brightest in Arizona, and we look forward to recognizing them.”

The evening also will include a strolling dinner and Tech Showcase before the theater-style awards program. Tickets can be purchased at aztechcouncil.org.

Winners of 2019 individual awards are: • Ed Denison Business Leader of the Year: Fletcher McCusker, CEO, UAVenture Capital, Tucson

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ARIZONA TECHNOLOGY REPORT

Judges Award: Qwick, Scottsdale Winners of the Outstanding Legislator awards are: • Outstanding Senator of the Year: Sen. Kate Brophy McGee, District 28 – Brophy McGee sponsored and secured the passage of the Association Health Plan bill, which will help the Council provide affordable, quality healthcare options to its members.

Additionally, she maintained focus on helping secure additional funding and a dedicated revenue source for K-12 education.

• Outstanding Tech Representative of the Year: Rep. Ben Toma, District 22 – Toma was one of the go-to members on tax conformity, and tax reforms for Arizona citizens following the federal tax changes. He also led the charge in updating Arizona’s statutes to take on the Wayfair issue to ensure a fair tax environment for the state’s businesses in the ever-growing digital marketplace.

Tech Ten Legislators: • Sen. Sean Bowie, District 18 • Sen. David Bradley, District 10 • Sen. Heather Carter, District 15 • Sen. Karen Fann, District 1 • Rep. Nancy Barto, District 15 • Rep. Regina Cobb, District 5 • Rep. Alma Hernández, District 3 • Rep. Jennifer Pawlik, District 17 • Rep. Michelle Udall, District 25 • Rep. Jeff Weninger, District 17

One company within each of the following categories will be announced as the winner at GCOI: • Innovator of the Year, Start-Up Company: Emagine Solutions Technology, Tucson; FreeFall Aerospace, Inc., Tucson; Qwick, Scottsdale • Innovator of the Year, Small Company: AdviNOW Medical, Inc., Scottsdale; Prime Solutions Group, Inc., Goodyear; World View Enterprises, Inc., Tucson • Innovator of the Year, Large Company: AgJunction Inc., Scottsdale; Choice Hotels, Phoenix; Truyo, Chandler • Innovator of the Year Award – Academia: The Center for Innovation in Brain Science, The University of Arizona (UofA), Tucson; GUSTO, Chris Walker, UofA, Tucson; Dr. Louise Heckler, research lead for UofA’s lab studying highly selective Nox4 small molecule inhibitors for the treatment of fibrotic disorders, Tucson; UofA College of Medicine, Phoenix • Transformational Leadership Award: Angel MedFlight Worldwide Air Ambulance, Scottsdale; Northwest Valley Connect, Surprise; Walbar LLC (DBA Walbar Engine Components), Chandler; Yuma Regional Medical Center, Yuma

On Board

Directors named to top leadership and executive committee roles An executive involved in some of Intel’s noteworthy strategic moves and a co-founder of the region’s key provider of services and products for simulation, product development and rapid prototyping have been elected unanimously by the Arizona Technology Council’s board of directors to serve as chair and vice-chair, respectively.

Chair David Tuhy is general manager, NSG Software Division, Intel®, and Vice-Chair Eric Miller is co-founder and principal of Tempebased PADT. “Both David and Eric have made significant contributions to the Council’s strategy and overall success during their tenure on the board,” says Steven G. Zylstra, the Council’s president and CEO. “Their knowledge of the innovation ecosystem and expertise in their respective fields will continue to be an important asset as we advance our agenda designed to boost the economic contributions the technology industry brings to Arizona.”

In addition to Tuhy’s and Miller’s appointments, board members Rebecca Clyde, Rick Nielsen and Kerry Zunkowski were elected to the Council’s executive committee for terms ending October 31, 2019. At the annual board meeting in October, all officers and executive committee members are David Tuhy

Rebecca Clyde

Clyde is the co-founder of Ideas Collide and founder of the early stage chatbot startup Botco.ai. She leads Ideas Collide's technology industry practice, innovation and marketing automation strategies.

Nielsen is the director of technology, CB operations and engineering for Cox Communications’ Southwest Region, which includes Phoenix, Tucson and other portions

aztechcouncil.org

to be elected or reelected for one-year terms.

Tuhy is general manager of the Software Division for the Intel Non-Volatile Memory Solutions Group (NSG), which is focused on expanding the use of super-fast, solid-state drives through internally developed software products and ecosystem development. He manages the P&L for two NSG software products: Intel Cache Acceleration Software and Intel Virtual RAID on CPU software.

Tuhy also was a key member of the team that convinced Apple in 2005 to use Intel architecture-based processors for its computers. He drove the Intel investment in LogMeIn, which went public in 2009 and is now a $5-billion market capitalization company, and the Intel acquisition of WhamCloud for its leading Lustre storage software products.

Miller’s role as co-founder and principal of PADT encompasses oversight of simulation and product development consulting, IT, marketing, operations, human resources and administration. He is not only a successful engineer but also serves as a mentor to startups and small businesses. Miller often speaks on the use of simulation to drive product development, as well as the effective application of 3D printing. He also serves on the BioAccel Advisory Council and the screening committee of Arizona Technology Investors, and as a mentor for the Arizona Commerce Authority’s Venture Ready program.

Clyde is the co-founder of Ideas Collide and founder of the early stage chatbot startup Botco.ai. She leads Ideas Collide's technology

Rick Nielsen

of Southern Arizona, and Las Vegas, Nev. Zunkowski is vice president of People Operations at Chandler-based Keap. She plays a key role in driving organizational effectiveness critical to Keap's continued growth. Her career path has provided her with relevant experience in finance and accounting, as well as human resources.

At an earlier board meeting, Jan Janick,

industry practice, innovation and marketing automation Eric Miller strategies.

Nielsen is the director of technology, CB operations and engineering for Cox Communications’ Southwest Region, which includes Phoenix, Tucson and other portions of Southern Arizona, and Las Vegas, Nev. Zunkowski is vice president of People Operations at Chandler-based Keap. She plays a key role in driving organizational effectiveness critical to Infusionsoft’s continued growth. Her career path has provided her with relevant experience in finance and accounting, as well as human resources.

At an earlier board meeting, Jan Janick, chief technology officer and vice president, Global Engineering at Benchmark Electronics, was elected unanimously to serve a threeyear term on the board. He currently leads technology development and innovations at Benchmark, which move its headquarters to Tempe from Texas earlier this year.

The Council's board of directors serves an advisory and fiduciary role by representing the interests of the state’s technology industries in the group's strategic planning and ongoing operations. The current board includes 36 members representing a diverse set of organizations.

Kerry Zunkowski

Jan Janick

chief technology officer and vice president, Global Engineering at Benchmark Electronics, was elected unanimously to serve a threeyear term on the board. He currently leads technology development and innovations at Benchmark, which moveed its headquarters to Tempe from Texas earlier this year.

ARIZONA TECHNOLOGY REPORT

7

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Alonzo, Catherine, 10

Denny, Chris, 52

Hanke, Stacey, 12

Loeffler, Chris, 14

Perlich, Linda “Mac,” 41

Babendure, Jeremy, 60

Dixon, Allen, 22

Heinecke, Stu, 46

Low, Jodi, 10

Reichard, Roy, 11

Baglia, Matt, 16

Ekstrom, Jess, 47

Helt, Anita, 36

Martin, Dr. Joel P., 39

Schippel, Bahar A., 42

Bailey, Lauren, 31

Ferres, Zach, 24

Hillman, Amy, 37

Mason, Chris M., 26

Scott, Kim, 47

Barrett, Justin, 20

Fleck, Jolean, 66

Janick, Jan, 63

Smith, Ryan, 14

Baxter, Jaime, 14

Ford, Heather, 20

Kadlubek, Vince, 49

McCain, Cindy Hensley, 9, 30, 49

Butler, Tyler, 50

Fredette, Larry, 12

Kanaan, K.C., 48

McClendon, Christy, 40

Tuhy, David, 63

Castaldo, Debbie, 32

Frye, Letitia, 34

Katzman, Melanie, 47

Miller, Eric, 63

Wiest, Candace, 43

Cecala, Katherine, 33

Fuller, Annette, 12

Kehaly, Pam, 38

Monroe, Mike, 58

Wilken, Sandra, 44

Clyde, Rebecca, 63

Gallego, Mayor Kate, 35

Larson, Erik, 61

Nielsen, Rick, 63

Wozniak, Steve “Woz,” 49

Davis, Andrea, 17

Goodwin, Susan D., 12

Light, Blaine, 14

Patel, Sonny, 24

Zunkowski, Kerry, 63

Perez, Armando Christian, 49

Zylstra, Steven G., 57

Stanton, Nicole, 10

11ElevenConsulting, 50

Desert Financial Credit Union, 23

Javelina, 10

SlickText, 16

ABC 15 KNXV, 36

Destiny Springs Healthcare, 20

Jennings, Strouss & Salmon, PLC, 26

Snell & Wilmer, 42, 68

Acronis, 22

eImpact, 61

Jive, 6

Stacey Hanke Inc., 12

Alerus, 25

Enterprise Bank & Trust, 8, 12

JLL, 19

Taylor Morrison Homes, 12, 17

Andrea Davis CRE, 17

Envoy America, 48

Jobsoid, 11

Tesla, 54

Arizona Commerce Authority, 7

First Bank, 6

Joint Chiropractic, The, 8

Triad West, 39

Arizona Diamondbacks, 32, 67

Foundation Capital Partners, 18

Junior Achievement of Arizona, 33

U & Improved, 10

Arizona Technology Council, 57, 64

Galeto Brazilian Steakhouse, 56

Letitia Frye Company, 34

UnitedHealthcare, 5

Attention to Detail, 52

Gallagher & Kennedy, 27

Lincoln Property Company, 18

Upward Projects, 31

Baker Development Corporation, 18

Giide, 11

Mayo Clinic, 53

ViaWest Group, 17

Benchmark Electronics, 63

Giuseppe’s on 28th, 56

MHM, 13

W. P. Carey School of Business, 37

Blue Cross Blue Shield

Global Insurance Accelerator, 24

New Pathways for Youth, 40

Wells Fargo, 61

Google, 3

ON Media, 41

West Valley National Bank, 43

Gust Rosenfeld, 12

Over Easy, 56

Workplaceless, 11

GYMGUYZ, 11

PADT, 63

Zinwave, 22

Harvest Health & Recreation, 10

Phoenix, City of , 35

Healthe, 20

Quarles & Brady, 51

Hensley Beverage Co., 9, 30, 49

Qwick, 14

HonorHealth, 50

Recyclops, 14

Ideas Collide, 63

Redirect Health, 21

Infusionsoft, 63

Républica Empanada, 56

Intel, 63

Sandra Wilken Properties, 44

International Cruise & Excursions,

SciTech Institute, 60

of Arizona, 15, 38 BMO Harris Bank, 45 BOK Financial, 2 Botco, ai, 63 Brookfield Residential, 17 Cadillac, 54 CBIZ, 13 CBRE, 55 Contact, 46 Coplex, 24 Cox Communications, 63 Delta Dental of Arizona, 66

CHECK US OUT

/InBusinessPHX @InBusinessPHX www.inbusinessphx.com

Inc., 12

In each issue of In Business Magazine, we list both companies and indivuduals for quick reference. See the stories for links to more.

Bold listings are advertisers supporting this issue of In Business Magazine.

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OCT 2019

INBUSINESSPHX.COM

A CANDID FORUM

BY

Have the Best Benefits Open Enrollment Ever Open enrollment events do not have to be boring

by Jolean Fleck

Open enrollment can be a tense time for employees and HR professionals alike. With tough decisions like what percent to assign to a 401K and whether to choose a high-deductible plan, educating your employees on their options is important.

To help your company have a successful open enrollment, I’m sharing some of my tried-and-true tips to engage and educate your employees.

Jolean Fleck, MBA, SPHR, SHRMSCP, is the director of human resources at Delta Dental of Arizona.

An experienced talent manager, Fleck has spent more than 20 years delivering HR solutions across diverse industries that align with business strategy and provide an enriching employee experience.

Delta Dental of Arizona is the leading dental benefits provider in Arizona, serving more than 1.2 million enrollees and more than 3,500 contracted dentists across the state for more than 45 years. deltadentalaz.com

OCT 2019

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INBUSINESSPHX.COM

Educate. Engage. Enroll.

I’ve found that one of the most difficult parts of open enrollment is educating employees on all the available offerings. When the new benefits package is released, questions and uncertainty are common. Employees begin asking things like, “What’s a deductible again?” and “Should I give the HSA plan a try?”

Most answers vary depending on each employee’s specific situation. That’s why I always keep an open-door policy and make myself highly visible during open enrollment season.

HR professionals at larger organizations may not be able to meet individually with each employee to discuss their benefits, but you can host company-wide events dedicated to the new package. During these events, employees can get their questions answered and feel more comfortable making enrollment decisions.

In my experience, it is best to hold at least one event each year to support open enrollment. During this event, I’ll bring in as many experts as I can to speak on each topic. For example, a representative from our company’s health carrier will speak on the health insurance options available. While it’s a great time for you and your HR team to talk about benefits, it’s even more effective to bring in experts who can dive deep on the details of each offering.

Open enrollment events, such as health fairs, do not have to be boring. I try to spice them up and engage employees with activities or challenges to do during the event. A scavenger hunt to collect answers to benefits-related questions or a passport that needs to be stamped by each carrier’s representative can be easy and fun. Employees are most engaged when they are rewarded for their efforts. Hold

drawings or raffles for employees who complete certain tasks or answer questions. Prizes can include: • Paid half-day off work • Gift cards to common lunch spots around the office • Tickets to local sporting events • A gift basket full of healthy snacks • Reserved primo parking spot If your employees are engaged throughout the process, they are less likely to wait until the last minute to submit their enrollment decisions. Your employees will feel more confident in their choices and understand how to best use their benefits throughout the year.

Tips to Help Prepare HR leaders, especially at smaller organizations like mine, can have a wide variety of duties. If it’s been a hectic year, open enrollment can quickly sneak up on you. Don’t wait until it’s too late to book carriers or experts to exhibit at your benefits or health fair. As soon as one year’s health fair is completed, I start booking the speakers, carriers and exhibitors right away for the coming year.

If you are going to host a themed event for next year’s open enrollment, decide upon that theme early. This will give you time to purchase the prizes, develop themed materials and order food. Planning early can also help your employees. Once you set the date, block off time on your employees’ calendars so they don’t double-book over the event. If your company has an intranet or employee portal, you can also promote the event there. When you promote the event, be sure to tease the prizes and incentives to excite your employees!

Important Takeaways Every organization has different needs when it comes to open enrollment. Take these ideas and tailor them to your workforce. If you don’t know the needs of your workforce, this is a good time to dial in and listen to the struggles your employees may be having. Supporting your employees through a great benefits package is a positive way to maintain and attract the best workers.

The 2019 Open Enrollment Period runs from November 1, 2018, to December 15, 2018.

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18

19

23

24

25

26

LAD LAD

7

8

6

10

11

12

13

14

15

13

14

15

17

18

19

20

21

22

20

21

22

24

25

26

27

28

29

27

28

29

31

MIA MIA

CLE CLE CLE MIA MIA

SAT

7

6

SF SF SF

FRI

4

5

LAD KC KC

THU

3

4

HOU HOU PIT PIT PIT

WED

2

3

PIT COL COL COL COL LAD LAD

23

TUE

1

1

5

STL STL

STL SD SD SD SD LAD LAD

LAD SF SF SF SD SD SD SD

COL

SF SF 30

COL COL

Because no two clients are ever the same.

TM

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JAMES P. MELENDRES | 602.382.6555 | JMELENDRES@SWLAW.COM SNELL & WILMER | ONE ARIZONA CENTER | 400 EAST VAN BUREN STREET | SUITE 1900 | PHOENIX, AZ 85004 DENVER | LAS VEGAS | LOS ANGELES | LOS CABOS | ORANGE COUNTY | PHOENIX | RENO | SALT LAKE CITY | TUCSON