QUICK AND TO THE POINT
GUIDES & RESOURCES Find out more in each issue of In Business Magazine as we provide resources and guides that can help businesses get and stay connected to the information they need to build business.
COVID-19 Business Stimulus: With now two phases of the Paycheck Protection Program loans and other Small Business Administration loans and stimulus packages, we include these links for businesses: • Restaurant Revitalization Award Portal: restaurants.sba.gov • PPP Loans: bit.ly/sba-ppp • SBA Stimulus: bit.ly/c19-guide-resources
Photo courtesy of Alkalline88
Partnership Gives The Alkaline Water Company Significant Distribution Gains Scottsdale-based The Alkaline Water Company, the creator of Alkaline88TM, has entered into its first major agreement with a Direct Store Distributor (DSD). After eight years of growing the brand in the grocery channel and becoming the No. 1-selling bulk alkaline water in the country, management has chosen to enter into a long-term agreement with local distributor Hensley Beverage Company. By joining forces with Hensley, one of the largest and most respected family-owned beverage distributors in the nation, The Alkaline Water Company expects broad based distribution of its beverage brands, Alkaline88® and A88 Infused™, across the state of Arizona. Its expansion through Hensley into convenience and other “up-and-down-the-street” retail outlets should eventually double the company’s sales in the state. Hensley will also be servicing The Alkaline Water Company’s grocery clients, and Arizonans can expect to see pallet and endcap displays at many of their local grocers. As Alkaline88 is now available in more than 70,000 retail locations across the nation, the product has garnered recognition from consumers across the nation. With strong consumer acceptance in grocery, the timing could not have been better for taking this next step in expanding the company’s sales efforts through a partnership with Hensley. With Cindy Hensley McCain as chairman, Hensley services all of Arizona with a customer base of more than 9,000 retail locations. Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler that distributes a diverse and first-rate portfolio of beverages, including Anheuser-Bush InBev beers, top-selling local and regional craft beers, premium nonalcohol beverages, water, soda, tea, wine and spirits. The partnership comes as a win-win for both companies. In addition to the projected double to triple sales increase from the distribution through Hensley Beverage Company, The Alkaline Water Company can expect such benefits from the partnership as a new penetration of its flavored waters, its single-serve offerings and its aluminum bottles throughout the State of Arizona and an increased presence of the brand overall in convenience stores. For Hensley, the company is excited to work with the fastest-growing alkaline water company in the country. In most of Hensley’s new distribution partnerships, it is left picking up the pieces of a company that’s starting at the ground level. The Alkaline Water Company is already an established, well-known beverage brand. Although there should be significant increased sales with the new distribution, The Alkaline Water Company sees no issues with keeping up with the increase in production. The company’s co-packer in Phoenix, Whitewater Bottling, is well prepared to keep up with the capacity as the increased sales roll in. —Ricky Wright, president and CEO of The Alkaline Water Company (thealkalinewaterco.com)
• Get My Check: irs.gov/coronavirus/get-my-payment • Federal Resources for U.S. Small Businesses: covid-sb.org • Vaccine Finder and information: vaccinefinder.org • Testing (Onsite and Mobile): aztestnow.com Vaccine: As vaccines become readily available and businesses begin to go back to the office, we offer these links for more information on where to get vaccinations and who will qualify: • No appointments necessary (but recommended) beginning April 26, 2021. • Registration: podvaccine.azdhs.gov • General Information: azdhs.gov/index.php
SMALL BUSINESS Assistance and Guidance: Many businesses are looking for information that will improve business through programs to enhance services, resources that can assist in day-to-day business or simply connecting businesses with opportunities. Here are this month’s resources: • Small Business Financial Resources: azcommerce.com/covid-19/financial-resources • Arizona Small Business Association: asba.com • CPLC Women’s Business Center: prestamosloans.org/womens-business-center • Small Business Development Center: maricopa-sbdc.com IN BUSINESS MAGAZINE In Business Magazine creates many resources throughout the year. Here are our most recent: • WESTMARC: The West Valley Connected: nbusinessphx.com/department/westmarc • In Business In the Firm Guide: inbusinessphx.com/2021-in-the-firm MORE Each month we will include other added resources and guides. Here is what we have for our readers this month: Free In Business Digital Subscription: • Get all of the pertinent news and information as it relates to COVID and your business though the In Business Dailies. Sign up today at inbusinessphx.com/subscribe.
Less from the Tap? According to the Arizona Department of Water Resources, the state used about 7.1 million acrefeet of fresh water in 1957 and 7.0 million acre-feet in 2017. Meanwhile, the population of the state has increased substantially from just over 1 million in 1957 to more than 7 million in 2017, according to the U.S. Census Bureau.
11
MAY 2021
INBUSINESSPHX.COM
