Why Not Barter?
They’re Your Ideas
Don’t Get Boxed In
When Cash Isn’t King
How to Protect Them
Greater Phoenix Chamber Of Commerce
STRESS! How Business People Deal With Pressure
p. 11 What is
Your CQ? And Why Do You Need It?
n Member News n Calendar of Events n Capitol Update
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board of directors EXECUTIVE COMMITTEE Chair Connie Perez CEO Advanced Reimbursement Management Immediate Past Chair Andrew K. (Andy) McCain VP & CFO Hensley Beverage Company CHAIR-ELECT Steve Wheeler Exec. VP, Customer Service & Regulation APS Legal Counsel Anne Kleindienst Attorney Fennemore Craig, P.C. Secretary Treasurer Pam Conboy Arizona Regional President Wells Fargo Bank Vice Chair – PCCD Patricia Lee Refo Attorney Snell & Wilmer Vice Chair Small Business Susan Williams President HR Choice
Quarterly Member Report We’ve all seen the effects of our struggling economy. Those of you who attended our September 30 Economic Outlook 2010 event know that things are expected to get better, but that we still have far to go before the economy will be back to normal. Despite the challenges, we continue to provide positive outcomes on behalf of our more than 3,100 business members. Just in recent months, we have: n
ontinued to bring in new members, with hundreds C of businesses seeing the value of being a part of the state’s oldest and largest business organization.
nhanced our communications and marketing E initiatives, creating new “Chamber Connect” cards to offer member-to-member discounts, launching a new e-mail newsletter format, providing multimedia content from events on our Web site and building a targeted marketing strategy to increase membership in the important Deer Valley area.
resented a Phoenix Forum event on Healthcare Reform, which brought more than 250 business P people together for an open dialogue over this critical issue.
itnessed consistent attendance at all of our roundtables, Business for Breakfast events and After 5 W Mixers, proving that professional development and networking remain a priority in these challenging times. Our Valley Young Professionals group continues to grow on a monthly basis, with more and more professionals under 40 teaming up to grow and contribute to the community.
VICE CHAIR Public Affairs Susan Anabel Director of Public Affairs Cox Communications VICE CHAIR Community Events Kathryn Murphy President & CEO Corning Gilbert, Inc. VICE CHAIR HBLC Gil Valadez Prudential Vice Chair MEMBERSHIP Rick Johnson Principal/Owner Executive Forums VICE CHAIR Audit and Governance Scott Celley VP, External Affairs TriWest Healthcare Alliance VICE CHAIR Human Resources David Bruno Vice Chairman/Managing Partner DHR International VICE CHAIR ECONOMIC DEVELOPMENT Mike Bontrager SW Business Unit President The Weitz Company Executive Committee Members at Large Derrick M. Hall President & CEO Arizona Diamondbacks Peter Hayes Manager of Public Affairs SRP Dan Vermeer Waste Management Richard Parker VP Sundt Construction Corp.
View the entire list of board members at: www.phoenixchamber.com
There are success stories all around us, and better days lie ahead. I hope if you’re already a member of the Greater Phoenix Chamber of Commerce, you’ll continue to be involved as we all look for solutions to our challenges. If you’re not yet a member, visit www.phoenixchamber.com/join today and find out how, together, we can continue to build a prosperous future.
Todd Sanders President & CEO Greater Phoenix Chamber of Commerce
November Bulletin The Chamber can now offer its members another great money-saving program. GPCC members could save hundreds of dollars a year on car and home insurance through our new partnership with Liberty Mutual. You’ll get an exclusive group discount off their already-competitive rates PLUS extra savings on home insurance when you insure both your home and your car. Plus, the offer includes knowledgeable support, immediate claims assistance and the latest information to keep you and your family safe. For specific details and to receive a FREE no-obligation quote, contact Jesus A. Jaramillo.
Get Connected Greater Phoenix Chamber of Commerce www.phoenixchamber.com/libertymutual
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Get up | Get out | Connect
NOVEMBER | 09
Rick McCartney | Publisher Media Publishers Group, Llc firstname.lastname@example.org Jody Ryan | Editor-In-Chief Greater Phoenix Chamber email@example.com Kenn Tomasch | Editor Greater Phoenix Chamber firstname.lastname@example.org Lori K. Baker, Rodric Bradford, Stephanie Conner, Sandy Des Georges, Christina Estes, Christia Gibbons, Robyn Itule, David Lucas, Richard Peitzmeier, Kay Sperduti, Tom Trush Contributing Writers
Dan Vermillion, Angela Cook, Kenn Tomasch Photography Stephen Gamble | Art Director
Feeling the Pressure?
Louise Ferrari | Operations Manager
It’s natural to be stressed in these chaotic times. Many of your fellow Chamber members have solutions that have worked for them. Find out what they are in our cover story.
Dee Dee Hixson, Cami Shore Account Executives
Stress! Business people aren’t immune to it – especially now – but some manage pressure better than others. Find out how your peers do it. p. 8 By David Lucas
What’s Your CQ? You need more than just IQ to succeed in today’s rapidly-shrinking world. Find out what your CQ says about you. p. 11 By Lori K. Baker
Event Spotlight It’s not too early to think about the Expo. p. 15 SAVE By Kenn Tomasch TH
News, Notables & Updates
12 Ask Our Members You’ll Like Their Answers
23 S mart Growth Starting With Social Media
24 Money Matters
Laying Down the Law(s)
Member Resources 16 Events Calendar See What’s In Store
18 Member Happenings Our Members Are Up to Something…
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27 Pro: Files Magellan Health Brown Mackie College
28 Greater: PHX
Don’t Get Boxed In
26 Capitol Voice
News & Notes From Around the Valley
30 First Person “It’s a long road back, but you can do it!”
20 Ribbon Cuttings
21 New Members
Celebrations With Style
20 How To: Protect Your Ideas
Michelle Bolton | V. P. Public Affairs/Economic Development email@example.com Jody Ryan | Director, Marketing & Communications firstname.lastname@example.org Katie Campana | Director, Community Relations email@example.com
Daniel Ayala | Director, Bidsource firstname.lastname@example.org
How Bartering Can Build Your Business
24 Sales IQ
Ron McElhaney | V. P. email@example.com
Norma Macias | Director, Member Services firstname.lastname@example.org
Departments 06 Member News
Todd Sanders | President & CEO email@example.com
This means Additional information is available online.
Debbie Drotar | Director, Business Development firstname.lastname@example.org 201 N. Central Avenue, 27th Floor Phoenix, Az 85004 P 602.495.2195 • F 602.495.8913 www.phoenixchamber.com Published By
6360 E. Thomas Rd., Suite 210 Scottsdale, AZ 85251 p 480.588.9505 • f 480.584.3751 email@example.com www.mediapublishersgroup.com Greater Phoenix Chamber of Commerce Impact Magazine is published monthly by Media Publishers Group, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing firstname.lastname@example.org. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to Media Publishers Group, P.O. Box 32055, Phoenix, AZ 85064 or call (480) 588-9505. ©Copyright 2009, Media Publishers Group, LLC. All rights reserved. Media Publishers Group and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.
Banner Cancer Center
Member News Highlighting achievements, awards, new hires, promotions and notes of interest from our members.
Aging Gracefully Beatitudes Center DOAR has changed its name and tagline to Duet: Partners In Health & Aging. The agency will continue to partner with volunteers, congregations and generous supporters to provide health and aging services. + www.duetaz.org
It’s In His Veins Nick Morrison MD, FACPh, medical director of Morrison Vein Institute, has been elected to the post of Vice President and member of the Board of Directors of the International Union of Phlebology, the Union of all national societies of vein specialists in the world. + www.morrisonvein.com Before the event, Tito Ortiz stopped off at a local gym to show a few moves to MMA fans Joshua and Jordan, 12-year-old twin brothers who are fighting Sickle Cell Disease.
Fighting The Good Fight Five-time mixed martial arts champ Tito Ortiz matched up with United Blood Services recently to host the Ultimate Blood Drive IV. Ortiz posed for photographs and helped bring in 285 donors at Metrocenter in Phoenix. Because blood can be separated into components to benefit several patients, those donations have gone to save more than 500 lives in Arizona hospitals.
Getting the new program on track.
A New Train Of Thought These Ladies Are At The Top
Studio On The Rise
Hope Berman Levin and Judith Verb, both senior vice presidents at U.S. Bancorp, were two of 56 women executives of the company recognized as “Top Banking Teams for 2009” by US Banker magazine. + www.usbank.com
In just its third year in business, Sonoran Studios has been ranked no. 22 in the Phoenix Business Journal Book of Lists in the category of Film and Video Production companies, as determined by 2008 gross sales. “We have worked hard to become one of the trusted video and audiovisual production companies in Phoenix,” said Sonoran founder and CEO Neil Schneider. “We have built this company on relationships and many of them have been formed through the Greater Phoenix Chamber of Commerce.” + www.sonoranstudios.com
Shining Through Jim Egan has been selected by PerfectPower, Inc. to manage engineering and field operations for all solar electric projects. Egan has over 25 years of experience in solar PV, electrical contracting and engineering design. + www.perfectpowernetwork.com
Practice Makes Perfect Yu Cai, Ph.D., and Jessica A. Lienau have joined Jennings, Strouss & Salmon, PLC as Associates in the firm’s Jessica Lienau Phoenix office. Cai joins the firm’s Biotechnology & Life Sciences Industry and Intellectual Property & Technology Practice Groups. Lienau’s practice will focus on civil litigation matters, including energy law, and medical malpractice matters. + www.jsslaw.com
New Name, Same Mission Valley of the Sun School and Habilitation Center, one of Arizona’s oldest not-for-profits serving individuals with disabilities, has changed its name to VALLEYLIFE. The organization was founded in 1947 by Mrs. Bernice Kussel, who generously opened her home to children with disabilities. + www.valleylifeaz.org
Looking Great at 40 Specialized Services Company celebrated its 40th anniversary with a day-long celebration October 23rd. Customers, employees, family and friends toured the facility, learned about the company’s history and enjoyed lunch. + www.sscboring.com
METRO light rail, US Airways Center and the Phoenix Suns have partnered for a new program, a first in the US between an entertainment venue and public transportation entity. Through “Rail Ride Event,” METRO will recognize US Airways Center event tickets as valid light rail fare on the day of the event from four hours prior to the start of the event through the end of the transit day. + www.metrolightrail.org, www.suns.com
Turning 15 Exhibit Experts marked 15 years in business with an anniversary celebration in mid-October. “It’s been one wild roller coaster ride: fun, scary and flew by really fast,” said founder Susan Ratliff. + www.exhibitexpertsaz.com
A New Asset James S. Patterson, Jr. has joined UMB Bank Arizona, n.a. as Senior Vice President and Market President of UMB Asset Management – James S. Arizona. Patterson’s 35 years Patterson, Jr. of experience in the financial services industry includes commercial banking, real estate, brokerage, trust and estate planning, private banking, and wealth management. + www.umb.com
Contact Us | Send your member news and photos 45 days prior to publication to: email@example.com 6
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Carolann Cervetti Bullock, Chair Labor and Employment Practice
A Resource You Can Rely On.
&A P P L E W H I T E Attorneys
STRESS! How Business People Deal With Pressure B y P hotographs
D avid A ngela
his recession has resulted in trillions of dollars in lost wealth, millions of homes lost to foreclosure and millions of lost jobs. The financial impact of a bad economy is easier to measure than the emotional cost manifested in strained relationships, sleepless nights and seemingly never-ending pressure. Morning, noon and night, it’s hard to escape the ravages of stress. “The added stress that has been created by an uncertain economy puts everyone under additional pressure, regardless of their socio-economic status,” says Jerry Houston, chief executive officer of Surprise-based consulting firm Houston Partners International. Like many of his counterparts who run organizations, Houston believes the survivors of an economic downturn may be those who best cope with the stress. “I believe in life balance, between the mental, physical, social, family, spiritual and financial sides of my life,” Houston says. “When I make sure that each area of my life is receiving attention, I am much less likely to implode or explode.” From mental to physical remedies, Valley business people employ a host of antidotes to manage their stress levels and get through the day. Lon Libsack, owner of Shower and Bath Connection in Tempe, starts out his day with 10 to 15 minutes of spiritual readings. He focuses on stories of hardship because they make his troubles seem small by comparison. “I’m trying to start my day with some perspective,” Libsack says. “When I 8
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realize there’s nothing I’m facing that hasn’t been faced before, it puts it in perspective for me.” If Libsack should lose that perspective because of a stressful day, he only needs to look at one of his workers, who at age 10 fled with his mother from tyrannical rulers in Cambodia. “My hardest day was not even close to his best day over there,” Libsack says. Exercise All Options Other business owners start their day with physical activity. It is well documented that regular exercise of any kind helps to reduce stress and promote a healthy lifestyle. It’s just a matter of dedicating time for the activity. Pam Gaber of Gabriel’s Angels, a Phoenix non-profit that provides pet therapy for abused children, is an avid hiker who gets an early start. “Like clockwork, I’m up South Mountain three to four days a week at 5 a.m.,” Gaber says. “I go at the crack of dawn or sometimes in the evening. I will not miss it.” Medical professionals recognize the benefit of exercise and many practice what they preach. “I hike a lot and that’s a very relaxing thing to do,” says Dr. Sue Johnson, a pediatrician with Cigna Medical Group. Johnson also gets in some extra physical activity during the day. “I like to get out and walk around, but if I can’t do that, then I go up and down
Mary Beth Markus (above) knows that stress poses a problem for many business people, but finds yoga points the way to relief. Pam Gaber (left, with her dog, Gabe) doesn’t mind being told to “Take a hike!” when stress starts to build up.
the steps at work a couple of times,” she says. “I’m more likely, if I’m at the hospital doing rounds, to walk all the floors and then do an extra two just for fun.” During the lunch hour, Johnson’s fellow Cigna employees find a variety of ways to beat the stress bug. One lives close enough to work that she can leave campus and do gardening at home during her lunch hour. Another visits the gym five days a week after work to lift weights. “I was amazed how many people regularly exercise here. I don’t know how they do it, but they fit it in,” Johnson relates. Getting Away For some, getting away from it all is a great way to relieve stress. “I find getting completely away helps my stress a lot, so my husband and I are likely to take a weekend off and go out of town,” Johnson says. Dennis Hoffman, professor of economics in ASU’s W.P. Carey School of Business, recommends a desirable destination for Arizonans: their own state. “With hotel rates being at 10- and 20-year lows, take a day trip with your family, look at the beautiful Arizona countryside, and see what we kind of forget about every day as we go through the grind,” he suggests. Some Chamber members seek out healing arts to combat stress. This may include yoga, meditation and massage. Mary Beth Markus, who owns Desert Song Yoga & Massage Center in Phoenix, has noticed a change in
her clientele over the years. “It’s gotten to be very popular because the stress level has increased so extraordinarily,” Markus says. “It used to be people would come in because they wanted to get more flexible. Now they come in because they have depression, insomnia and anxiety.” When her day gets out of whack, Markus takes a dose of her own medicine. “I can work all day and take a yoga class and feel like I haven’t worked at all,” she says. “It feels like I’ve taken some tonic. The world looks different to me now.” Gaber, who practices Isha yoga, a Middle Eastern meditative yoga, believes her sessions make her more productive. “As a type-A personality, that’s one of the best things I’ve done in addition to my exercises,” she reports. “From meditation and exercise, I feel like I can focus better, so I get more done.” Just Stay Home For those who are stressed even before they get to the office because of long commutes and stalled traffic, many have found relief in telecommuting, or “teleworking.” Teleworkers spend one or more days a week working from home. There are any number of stressors found in a traditional office, including allergies and other illnesses, noise, distractions and office politics. Eddie Caine, professional services manager for Valley Metro Regional Public www.phoenixchamber.com
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Transportation Authority, has been a telework advocate for more than a decade. He believes it helps minimize stress and improve job satisfaction. “Seventy percent of today’s workforce, for the primary part of their job, process information and it’s far easier to move information than it is to move people,” Caine says. A 2007 Penn State analysis of 46 telecommuting studies conducted over two decades concluded that working from home has “favorable effects on work-family conflict, job satisfaction, performance, turnover and stress.” Caine cautions that not all employees are good candidates for telework. “The better teleworkers are more techno-savvy, they know where to get answers without being directly supervised, and they’re self-starters with good time management skills,” he says. Sometimes stress can be reduced for all workers by simply removing one employee from the office. Caine relates a case of a worker who would go from cube to cube and spend half of his day in social interaction. “With people around him he found distraction,” Caine says. “When he started working from home, he got far more work done. Everybody in the office commented on how much work they were able to accomplish because he was out of the office.” Economic Turnaround
At Holmes Murphy, we think providing you with innovative answers to the ever-increasing challenge of rising healthcare costs is one of the most important things we can do to affect your company. That’s why we take the time to get to know your company’s challenges and consult with you to provide the highest-quality, lowest-cost solutions — tailored especially for your business. If you are looking for an advisor who understands the complexities of Employee Benefits and a partner who helps you develop the right financial solutions, call Holmes Murphy — the nation’s 24th-largest* broker.
Undoubtedly, the “Great Recession” of the past two years is the number one stressor for many suffering tension. But many economists say the recession is at an end and better days are ahead. “We’ve got a few more months, maybe quarters, that are still going to be sluggish,” Hoffman predicts. “Our year-over-year comparisons are going to get much better. People will start hearing about the worst recession in the post-war period coming to an end. I think there’s reason to be optimistic.” Hoffman sees signs of stability nationally, and in time, Arizona will feel the economic benefits. “Those signs will come as we continue to work through our inventory of housing and as we continue to build confidence,” he predicts. He notes that Arizona is poised to diversify our economy into areas such as renewable energy, aerospace, medicine, and possibly new forms of clean coal and nuclear energy. “We could develop scientific breakthroughs that we could export worldwide and really put ourselves on the map,” Hoffman says. “There are a tremendous number of reasons to be optimistic going forward.” Those who manage stress well likely will be the first to see the light at the end of the tunnel. A bright economic future will certainly go a long way toward reducing everyone’s stress. Get Connected Cigna Medical Group www.cignamedicalgroup.com
We’re for you.
Desert Song Yoga & Massage Center www.desertsongyoga.com 14850 N. Scottsdale Road Suite 280 Scottsdale, AZ 85254 480-951-1776 | 877-951-1776 holmesmurphy.com
DES MOINES | CEDAR RAPIDS | DAllAS DAvENPORt | DENvER | KANSAS CIty | MADISON OKlAhOMA CIty | OMAhA | PEORIA SCOttSDAlE | SIOux FAllS | St. lOuIS
Gabriel’s Angels www.gabrielsangels.org Houston Partners International www.houstonpartnersinternational.com Shower and Bath Connection 602.292.1975 Valley Metro www.valleymetro.org/telework W.P. Carey School of Business (ASU) wpcarey.asu.edu
Learn more about how Holmes Murphy will be a trusted advocate for you — visit holmesmurphy.com. © 2009 Holmes Murphy & Associates 10
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* Business Insurance, July 2009
What’s Your CQ? Today’s global economy demands cultural intelligence, or CQ By Lori K. Baker
If you run a small- or medium-sized business, you need more than high intelligence (IQ) or emotional awareness (EQ) to succeed. The new buzzword that describes what savvy business owners need now, more than ever before, is cultural intelligence, better known as CQ. Middle Easterners get even closer,” Petersen says. “But then you have cultures that like their space and want to keep you at arm’s length, like the Brits and many Americans.” Instead of backing away during a conversation, which might be insulting, do a “weight exchange:” pivot away by shifting your weight to one foot, while keeping the same shoulderto-shoulder distance with the other person.
he reason is simple: rising multiculturalism has sparked one of the hottest trends in the country. The U.S. Census Bureau reports that minorities, now roughly one-third of the U.S. population, will emerge as the majority by 2042. Meanwhile, Arizona’s minority population has already exploded more than 100 percent over the last 15 years, but that statistic doesn’t tell the whole story. Take a closer look at one segment of Maricopa County’s minority population—Native Americans—and you’ll discover about 85,000 people from more than 65 tribes from around the country, each with a distinct cultural heritage. Is it any wonder miscommunication and other misunderstandings often boil over in Phoenix’s cultural melting pot, resulting in everything from a lost sale to a lost contract? But the good news is you can learn to navigate in this brave new world of multiculturalism, simply by upping your CQ. Here are five easy steps from three of Phoenix’s top cross-cultural experts: > Stop going through life on cultural cruise control. “Where I see business owners tripping up the most is when they assume everyone should just adapt to the American
way of doing business because they’re in America now,” says Gloria Petersen, executive director of Global Protocol, Inc. “Whether it’s business etiquette, social etiquette or cultural etiquette, all three are about putting people at ease with you.” >T ake a cue from newscasters. Speak in succinct “sound bites” when you’re communicating with someone who speaks English as a second language, Petersen advises. “The rudest thing you can do is to speak louder because you think someone can’t understand you,” she says. >T here’s more than words can say. Think you’re only facing a verbal language barrier in cross-cultural situations? Don’t forget body language, which can be misinterpreted. “In Mexico, we greet friends by giving a little kiss on the cheek, but someone else might misinterpret that as a sexual advance,” says Dunora Alba, academic director of Corporate Languages, LLC. Along with greetings, interpersonal distance also varies widely among cultures. “Italians get real close, and
>L earn. Attend seminars and workshops that will deepen your understanding about race, ethnicity and culture. Find out more about the particular groups of people with whom you work. Watch international movies; try a few international restaurants; or go to a concert, sporting activity, local market or national museum in another country, advises Mansour Javidan, Ph.D., dean of research for the Thunderbird School of Global Management. >D o your homework. “Read books that tell you what is proper and what isn’t proper regarding protocols and etiquette,” Alba advises. A few of Petersen’s favorites include Kiss, Bow, or Shake Hands by Terri Morrison and Wayne A. Conaway and Do’s and Taboos Around the World by Roger E. Axtell. Get Connected Global Protocol, Inc. www.globalprotocol.com Corporate Languages, LLC www.azcorporatelanguages.com Thunderbird School of Global Management www.thunderbird.edu
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Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.
Legal Advice Healthcare Solutions Centers, LLC Q: Should my company include an on-site healthcare clinic in our business plan for 2010?
A: If your company has 500 or more employees, an on-site clinic would help to decrease your company’s healthcare cost by 20-55%. Most clients who implement a clinic realize a cost reduction in the range of 35% in the first year. Clinic visits for Urgent and Primary Care usually produce 20-30% savings, but the dollars are so much larger in this area that the actual dollars range is in the millions (in savings). Savings will be seen in claim reduction, avoiding catastrophic health illness and decreasing annual occurrence rates. Our clinics help employees identify and manage chronic disease and become happy, healthy, productive employees. Frances J. Ducar, FNP-C, MSN, Owner firstname.lastname@example.org www.hcsonsite.com 602.424.2101
Q: If you sign a contract in which you agree to arbitrate ensuing disputes, do you give up your right to a trial? A: Public policy in Arizona strongly favors arbitration as it is a speedier, inexpensive and final method of resolving differences between parties. However, parties are bound to arbitrate only those issues that they have clearly and expressly agreed to arbitrate. With a few exceptions, arbitration decisions are final and binding. Thus, if you sign a contract containing an arbitration provision, you are more likely than not, going to have to arbitrate that dispute.
LeslieAnn Haacke, Special Counsel email@example.com www.buchalter.com 480.383.1800
Q: What is the affect of my business holding off on marketing during tough times? A: There was a recent survey among consumers by Ad-ology Research that quoted consumers as saying that 48% believe that a lack of marketing by a business during a recession indicates that the business is likely struggling. On the other hand, the survey noted that a large majority of consumers think that businesses that continue to market are competitive and/or committed to doing business. Now is a time to capture those consumers and stay ahead of your competition. Be diligent and costeffective, but don’t be absent – not now. Target your clientele, build a powerful message and advertise with consistency to capture the market.
Rick McCartney, Principal www.mediapublishersgroup.com 480.588.9505
Q: How can I publicize the fact that I’m a Chamber member?
A: A recent survey showed that consumers were 44% more likely to think favorably of a business if it’s a member of the local chamber of commerce, so publicizing that fact is good business! You can download our “Proud Member” logo from the Multimedia Room at www.phoenixchamber.com and display it on your Web site, or put a Chamber cling in the window of your business or vehicle. If you didn’t receive a cling in the mail, let us know!
Debbie Drotar, Dir., Business Development www.phoenixchamber.com 602.495.6483
See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505. The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.
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AllisonChamberAd:Allison with copy-CMYK
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NEW WEST meets old west
welcome to the west Glendale, Arizona and the West Valley Events Coalition are ready to host your next big event in one of the country’s top travel destinations. Located just minutes from downtown Phoenix, you’ll enjoy year-round golf, entertainment and attractions. Plus a wide range of indoor and outdoor meeting space ideal for groups from 7 to 73,000.
For more information go to Headwestaz.com 14
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west valley events coalition
Resources G R E AT E R P H O E N I X C H A M B E R M E M B E R
The Fall Business Expo features tabletop displays from dozens of Valley companies. You’ll also have a chance to attend a luncheon with a special guest speaker.
Business Expo 2009 Tuesday, December 8
Get ready for a day of networking and business-to-business marketing at the Chamber’s 2009 Fall Business Expo. Nearly 100 companies of all sizes and from a variety of industries will present their products, services and new business opportunities on Tuesday, December 8 from 11 a.m. to 3 p.m. at the Arizona Biltmore Resort & Spa. Attendees can make new business contacts or strengthen existing relationships and find new suppliers and vendors. Hundreds of business people from throughout the Valley will attend the Expo, creating a dynamic atmosphere for a day of high-energy business building. The afternoon will also feature an exciting guest luncheon speaker. Details were still being finalized at press time, so check www.phoenixchamber.com for details as the event approaches, or email firstname.lastname@example.org to find out more. For those interested in being an exhibitor at the Expo, limited tabletop display space is still available for $325. Contact email@example.com for more information.
Business Expo 2009 Tuesday, December 8
SAVE THIS DATE
11 a.m. to 3 p.m. | Business Expo 11:30 a.m. – 12 p.m. | Luncheon check-in 12 – 1 p.m.| Luncheon with special guest speaker (Additional registration required) Admission to Business Expo 2009: FREE with business card Luncheon Registrations: $65 each for individuals $600 for table of 10 Arizona Biltmore Resort & Spa 2400 E. Missouri Ave., Phoenix 85016 Register online at www.phoenixchamber.com
Save The Date! Chamber Events and Programs NOVEMBER 10
Family-Owned Business Event Scottsdale Center for the Arts
Back to Business 2009: The Four P’s of Business Chamber Boardroom
JANUARY 12, 2010 FBR Open Tee-Off Luncheon Arizona Biltmore Resort & Spa
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November 2009 Calendar of Events BUSINESS FOR BREAKFAST
Business for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running!
These events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings.
PHOENIX 7:15- 8:30 a.m. Stonecreek Golf Club 4435 E. Paradise Village Parkway S. Phoenix 85032 firstname.lastname@example.org or 602.495.6461
SOUTH MOUNTAIN/LAVEEN 7:15 - 8:30 a.m. Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen 85339 email@example.com or 602.495.6469
ANTHEM 7 - 8 a.m. Hampton Inn 42415 N. 41st Dr., Anthem 85086 firstname.lastname@example.org or 602.495.6483
Deer Valley 7:15 - 8:30 a.m. Speaker: Lynn Lanoue, BWI Coaching Topic: Selling Across Multi-Generations Country Inn & Suites By Carlson 20221 North 29th Avenue, Phoenix 85027 Sponsored by Country Inn & Suites email@example.com or 602.495.6461
Professional Women’s Roundtable Speaker: Barbara Weaver Smith, The Whale Hunters Topic: Growing Your Business by Becoming a Whale Hunter 11:30 a.m. - 1 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 firstname.lastname@example.org or 602.495.2194 Green Roundtable Speaker: Bryan Beaulieu Topic: Hydrogen House and the Great Globe 7:30 a.m. – 9 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 email@example.com or 602.495.2194 Back to Business Series Speaker: Lynn Moran, Sonoran Life Transitioning & Performance Coaching Topic: The Four P’s of Business 11:30 a.m. – 1p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 firstname.lastname@example.org or 602-495-2194
Chamber of Commerce at Deer Valley After 5 Mixer 5 - 7 p.m. Hilton Garden Inn - Phoenix North/Happy Valley 1940 W. Pinnacle Peak Rd., Phoenix 85027 email@example.com or 602.495.6461
Valley Young Professionals Holiday Mixer – Wine Tasting 101 Time: 5:30– 7:30 pm The Phoenician 6000 E. Camelback Rd., Phoenix, 85251 $15 per person. Limited number of spaces available. firstname.lastname@example.org or 602.495.2194
Chamber Office closed
Ambassadors Committee 7:30 - 8:30 a.m.
11 South Mountain/ Laveen
12 Chamber at Anthem
Chamber of Commerce at Deer Valley After 5 Mixer 5 - 7 p.m. Business for Breakfast 7 – 8 a.m. Back to Business Series 11:30 a.m. - 1 p.m. Water Policy Committee 1 – 2 p.m.
17 DV Bus. for Breakfast
18 Environment Committee
VYP After 5 Mixer 5:30 – 7:30 pm
Downtown Phoenix Event 5 - 7 p.m.
SMLCC After 5 Mixer 5 – 7 pm
Phoenix Chamber Business for Breakfast 7:15 - 8:30 a.m.
7:15 - 8:30 a.m.
Downtown Phoenix Event 5-7 p.m. After Hours Building 116 W. McDowell Rd. Suite 120, Phoenix 85003 email@example.com or 602.495.2194
After 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere.
Business for Breakfast 7:15 - 8:30 a.m.
Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon Topic: The Impact of Criminal Activity on Business Speaker: US Marshal David Gonzales 11:30 a.m. – 1 p.m. Hyatt Regency Phoenix $20 includes lunch. 122 N. 2nd St., Phoenix, 85004 firstname.lastname@example.org or 602.495.6461
AFTER 5 MIXERS
Professional Women’s Roundtable 11:30 a.m. - 1 p.m.
Economic Development 11 - 12 p.m.
Green Roundtable 7:30 - 9 a.m.
3:30 - 5 p.m.
HBLC Luncheon 11:30 am – 1 pm
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November 2009 Calendar of Events TUES
SMLCC After 5 Mixer 5-7 p.m. The Native New Yorker Laveen 5020 W. Baseline Rd. Laveen 85339 email@example.com or 602.495.6469
COMMITTEES Chamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber. THUR
Ambassador Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.) Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 firstname.lastname@example.org or 602.495.6461
Economic Development 11-12 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 email@example.com or 602.495.6497
Water Policy Committee 1 – 2 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 firstname.lastname@example.org or 602.495.6497
Environment Committee 3:30 - 5 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor Phoenix 85004 email@example.com or 602.495.6497
LOOKING FOR MORE INFO? Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www.phoenixchamber. com. There you can also register for any event or contact us to get answers to any other questions you may have.
LEADS CLUBS Leads Clubs are free referral/lead generation groups designed to enhance member businesses. Membership is limited; only one person per industry in each group. Please view the rosters at www.phoenixchamber.com to check availability or contact Debbie Drotar at firstname.lastname@example.org or (602) 495-6483.
NORTH VALLEY The Black Bear 2410 W. Bell Rd., Phoenix Fridays, 7 a.m.
SOUTHEAST VALLEY Mimi’s Cafe (@ Fiesta Mall) 1250 S. Alma School Rd., Mesa Fridays, 7:15 a.m.
NORTHWEST VALLEY Deer Valley Airport Restaurant 702 W. Deer Valley Rd., Phoenix 85027 Thursdays, 8 a.m.
SOUTHWEST VALLEY Allen’s Bistro 1301 E. Broadway Phoenix 85040 Wednesdays, 7:15 a.m.
NORTHEAST VALLEY Marie Callender’s 4573 E. Cactus Rd. Phoenix 85032 Tuesdays, 7:15 a.m.
CENTRAL VALLEY Scott’s Generations 5555 N. 7th St., Phoenix 85014 Wednesdays (except 1st Wednesday), 7:15 a.m.
BILTMORE AREA Half Moon Sports Grill 2121 E. Highland Ave. Phoenix 85016 Thursdays, 11:15 a.m.
Three Honored as 2009 ATHENAs For 22 years, Valley business women who demonstrate professional excellence, devote themselves to their communities and mentor the next generation of outstanding leaders have earned recognition through the Chamber’s ATHENA Awards. This year’s recipients, honored at an October 21 luncheon at the Arizona Biltmore Resort & Spa, are Barb Dawson of Snell & Wilmer, L.L.P. (private sector), Connie Phillips of Sojourner Center (public sector) and Wendy Akbar of Quarles & Brady, LLP (young professional). Dawson has more than 20 years of experience in the practice of law and has represented clients ranging from Global 500 corporations to indigent individuals seeking pro bono counsel. She was behind the creation of the Mary Leader – Woman in Leadership Program for the mentoring and advancement of women, and her work with the American Bar Association’s Judicial Internship Opportunity Program gives law students valuable experience. She also works with the HIV/AIDS Law Project and serves on the board of Homeward Bound, a transitional housing program for homeless and domestic violence families. Phillips has just celebrated 15 years as director of Sojourner Center, where she empowers the people who work for her and the women and children escaping the horror of domestic violence. Phillips and her staff have taken a once-condemned 28-bed home and turned it into a 280-bed, three-campus facility that is the largest shelter of its kind in the county, and which serves more than 2,800 women and children each year. When state budget cuts resulted in massive funding shortfalls, Phillips and the fundraising and financial staff of the center developed a plan to raise the additional funds through private and community donors and to base the organization’s financial plan on sustainable, multi-year giving. With an impressive law background and a seemingly limitless future, Akbar is an emerging leader in the field of intellectual property law and serves on a number of professional development committees. The graduate of Penn Law School focuses her practice on patent litigation and has represented companies that are bringing tomorrow’s ideas to life today. She has accomplished all of this despite having been hearing-impaired since she was a child. Now she works with hearing-impaired children at the Desert Voices Oral Learning Center to help them adapt to a hearing world.
Barb Dawson Private Sector Recipient
Connie Phillips Public Sector Recipient
Wendy Akbar, Young Professional Recipient
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Member Happenings Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.
After 5 Mixer 01 | Business people saddled up and rode into downtown Phoenix for the September 29 After 5 Mixer. The event was a collaboration between the Chamber, Downtown Phoenix Partnership and the Greater Phoenix Convention and Visitor’s Bureau. Member Open House 02 | New members had a chance to find out about all their Chamber membership has to offer them and took time to meet each other and network at the September 16 Member Open House.
Professional Women’s Roundtable 03 | Dr. Candace Lew (center) met with attendees of the September 1 Professional Women’s Roundtable after her presentation “Think Global: Learning from Women Around the World.” Dr. Lew was the 2008 ATHENA Award recipient in the Private Sector.
CONGRATULATIONS 2009 ATHENA AWARD RECIPIENTS
Athena 22nd Annual
AWA R D S
Honoring Women in Business
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Connie Phillips, Sojourner Center ATHENA Award, Public Sector
Wendy Akbar, Quarles & Brady LLP ATHENA Young Professional Award
Barb Dawson, Snell & Wilmer L.L.P. ATHENA Award, Private Sector
Member Happenings Economic Outlook 2010
04 | Dr. Angel Cabrera, president of Thunderbird School of Global Management, lent an international perspective to the discussion at Economic Outlook 2010. 05 | Nearly 800 business people found out firsthand about the forecast for the economy at the breakfast event at the Arizona Biltmore Resort & Spa on September 30. Economist Elliott Pollack said 2010 will be an improvement over 2009, but still a belowaverage year economically. 06 | Arizona Secretary of State Ken Bennett went old-school for his demonstration of how the state got into its current budget crisis. You can download the presentations by some of the Economic Outlook speakers at www.phoenixchamber.com/eo2010.
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Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194.
Protect Your Ideas By Stephanie Conner
Dignitaries including Phoenix Mayor Phil Gordon turned shovels at the groundbreaking for a new Boundless Playground at GOMPERS HABILITATION CENTER.
It’s not just a bright idea. It’s your bright idea. To make sure it stays that way, the law offers patents to protect inventions, copyrights for “original works of authorship,” and trademarks to protect a word, symbol, device or name used to help sell goods or services. “It can be crushing to invest so much time, effort, heart and money into your intellectual property, only to have your creations and hard work stolen by others,” says Wendy Akbar, Esq., an intellectual property attorney at Quarles & Brady LLP.
Stop the presses! INTERNATIONAL MINUTE PRESS has a new location at 1158 W Washington St., Suite 103 in Tempe.
There definitely is an echo in here! ECHO MAGAZINE held a ribbon cutting to celebrate 20 years of publishing news, features, classifieds, arts and entertainment reviews in the Valley.
The best is yet to come at AMBER POINTE SENIOR APARTMENT HOMES, which celebrated opening its new homes for those 62 and better at 4625 S. 7th Ave in Phoenix.
COMMUNITY TIRE AND AUTOMOTIVE SERVICE SPECIALISTS celebrated the opening of their newest location at 5812 N. 32nd St.in Phoenix.
Smiles and savings were the order of the day at the ribbon cutting for the new COSTCO at Paradise Valley Mall, 4570 E. Cactus Road in Phoenix.
Akbar offers these ideas on protecting yours: n
emember that the U.S. is an “early bird R gets the worm” country — whoever is first to register the idea usually receives the rights.
an author obtains a copyright automatically when the work is published or in an otherwise “fixed” form, consider registering the copyright with the U.S. Copyright Office for added protection.
you’re filing a patent, find a registered patent agent. Only a registered agent, usually an attorney, can write and file an application.
It all starts with an idea, but things can come to an unfortunate end if you’re not proactive when it comes to protecting what’s yours.
The sky is the limit for ALOFT HOTELS, which celebrated the opening of its newest location at 4450 E. Washington St. in Phoenix.
Get Connected Quarles & Brady LLP www.quarles.com
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Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber. Apartments and Vacation Rentals Amber Pointe Apartments 4625 S. 7th Ave. Phoenix, AZ 85041 (602) 296-5006 www.amberpointeapts.com
Consulting Services Advisors/Business/Personal Legacy Civil Rights Consulting, LLC PO Box 7736 Chandler, AZ 85246 (480) 518-2353 www.legacycivilrights.com
Civil & Environmental Consultants, Inc. 11811 N. Tatum Blvd., Ste. 3057 Phoenix, AZ 85028 (602) 760-2324 www.cecinc.com
Resolution Copper Company 2525 E. Arizona Biltmore Cir., Ste. C-138 Phoenix, AZ 85016 (602) 956-0223 www.resolutioncopper.com
Financial Services - Planners
Mortgage and Non-Mortgage Loan Brokers
McKenney & Monroe, LLC 2525 E. Arizona Biltmore Circle, Ste. 124 Phoenix, AZ 85016 (602) 508-0759 www.mckenneymonroe.com
imortgage 2752 W. Adventrue Dr. Anthem, AZ 85086 (602) 617-7592 www.azloanexpert.com
Insurance Agencies and Brokerages
Moving and Relocation Supplies and Service - Storage
Banks First Fidelity Bank 7401 E. Camelback Rd. Scottsdale, AZ 85251 (480) 947-9888 www.first-fidelity.com First Fidelity Bank 16277 N. Greenway Hayden Loop Scottsdale, AZ 85260 (602) 912-5500 www.first-fidelity.com Wells Fargo Bank 2010 W. Baseline Rd Phoenix, AZ 85041 (602) 232-1000 www.wellsfargo.com Banquet Facilities and Conference Centers Le Soiree Banquet Hall 2915 W. Bell Rd. Phoenix, AZ 85053 (602) 993-4155 www.lesoireebanquethall.com Wind Star Gardens 8625 W. Olive Ave. Peoria, AZ 85345 (623) 412-3030 www.windstargardens.com
Consulting Services Communications/Management/ Marketing Sonora Strategic Partners 745 E. Sack Dr. Phoenix, AZ 85024 (602) 330-9176 www.sonorapartners.com Debt Management Financial Consulting Services/Debt Negotiation Company 8433 N. Black Canyon Hwy., Ste. 100 Phoenix, AZ 85021 (602) 682-0500 www.thesimpleplan.com Distributors Ice Now, LLC 505 S. Country Club Dr. Mesa, AZ 85210 (602) 288-8357 www.ice-now.com xpedx 4141 W. Van Buren St. Phoenix, AZ 85009 (602) 353-6473 www.xpedx.com
Employment Placement Agencies Full Service Staffing/Temporary
Zee Barter 1820 W. Lindner Ave., Ste. 231 Mesa, AZ 85202 (480) 626-4715 www.zeebarter.com
Integrity Staffing Solutions 2001 W. Camelback Rd., Ste. 100 Phoenix, AZ 85015 (602) 535-5606 www.integritystaffing.com
Computer Systems Design Services
Cisco Systems, Inc. 2375 E. Camelback Rd., Ste. 400 Phoenix, AZ 85016 (602) 778-2725 www.cisco.com/smb
CDR/Global Solutions One E. Camelback Rd. Phoenix, AZ 85012 (602) 264-7717 www.cdrcompanies.com Energy Conservation
Concrete Products Stimco Precast Products 263 S. Extension Rd. Mesa, AZ 85210 (480) 898-8132 www.stimco.com
Arizona Desert Solar, LLC 3134 W. Carefree Hwy., Ste. 4 Phoenix, AZ 85086 (480) 383-8750 www.azdesertsolar.com
American Capital Management & Insurance Group 7024 E. Osborn Rd. Scottsdale, AZ 85251 (480) 946-3435 www.acmigroup.com Colonial Life 40 N. Central Ave., Ste. 1400 Phoenix, AZ 85004 (602) 343-2707 www.coloniallife.com Liberty Mutual Insurance Co. 1717 E. Grant St., Ste. 150 Phoenix, AZ 85034 (602) 229-4430 www.libertymutual.com Manufacturing International Paper 660 S. 83rd Ave. Tolleson, AZ 85353 (623) 478-9602 www.ipaper.com Medical - Diagnostic Imaging Centers The Orthopedic Clinic Association 2222 E. Highland Ave., Ste. 300 Phoenix, AZ 85016 (602) 277-6211 www.tocamd.com Merchant Services Heartland Payment Systems 6438 W. Constance Way Laveen, AZ 85339 (602) 682-7681 www.heartlandpaymentsystems.com
Bekins Moving Solutions, Inc. 5701 W. Latham St., Ste. 104 Phoenix, AZ 85043 (602) 443-2850 www.bekinsa1.com Non - Profit Organizations Civic/Service Joyner-Walker Foundation 2400 W. Medtronic Way, Ste. 5 Tempe, AZ 85281 (480) 736-2464 www.joynerwalkerfoundation.org Non - Profit Organizations Health/Education Arizona Association of Community Health Centers, Inc. 700 E. Jefferson St., Ste. 100 Phoenix, AZ 85034 (602) 288-7547 www.aachc.org Mental Health America of Arizona 6411 E. Thomas Rd. Scottsdale, AZ 85251 (480) 994-4407 www.mhaarizona.org Packaging and Labeling Services The UPS Store #4850 2320 E. Baseline Rd., Ste. 148 Phoenix, AZ 85042 (602) 889-8888 www.theupsstore.com Packing, Shipping and Crating Pak Mail 3218 E. Bell Rd. Phoenix, AZ 85032 (602) 971-2300 www.weshipphoenix.com
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Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber. Elephant Bar Restaurant 16160 N. 83rd Ave. Peoria, AZ 85382 (623) 776-0100 www.elephantbar.com
Real Estate Agents and Brokers
Pfizer, Inc. 21483 E. Pummelos Rd. Queen Creek, AZ 85242 (602) 908-4713 www.pfizer.com
Core Financial Group, LLC 15333 N. Pima Rd., Ste. 300 Scottsdale, AZ 85260 (480) 993-3000 www.corefinancialgroupinc.com
Prefabricated Home Manufacturer
Clayton Homes 7835 E. Main St. Mesa, AZ 85207 (480) 354-0370 www.claytonhomes.com
International Paper Recycling Division 301 S. 30th St. Phoenix, AZ 85034 (602) 225-0560 www.internationalpaper.com
Schlotzskys Deli 1401 W. Southern Ave. Tempe, AZ 85282 (480) 966-7672 www.schlotzskys.com
Restaurants - Catering
Allenâ€™s Bistro 1301 E. Broadway Rd. Phoenix, AZ 85040 (602) 243-3287 www.allensbistro.com
Hobby Lobby #426 4710 E. Ray Rd. Phoenix, AZ 85044 (480) 705-9003 www.hobbylobby.com
Elephant Bar Restaurant 7000 E. Mayo Blvd., Ste. 27 Phoenix, AZ 85054 (480) 513-3811 www.elephantbar.com
Hobby Lobby #430 4643 E. Cactus Rd. Phoenix, AZ 85032 (602) 996-4216 www.hobbylobby.com
Marylns Fish & Chips 5436 S. Central Ave. Phoenix, AZ 85040 (602) 268-8008
Printing Services - Commercial Modern Age Business Forms 25 N. 43rd. Ave. Phoenix, AZ 85009 (602) 230-8551 Public Relations Agencies - Public Affairs/Government Relations Hamilton Consulting, Inc. 822 N. 5th Ave. Phoenix, AZ 85003 (602) 266-8339 www.hamiltonconsultingaz.com
Signs Arrowhead Signs & More 2432 W. Peoria Ave., Ste. 1283 Phoenix, AZ 85029 (602) 674-0104 www.arrowheadsigns.com Travel Agencies Anthem Travel, LLC 42104 N. Ventrue Dr., Ste. B-102 Anthem, AZ 85086 (602) 288-8536 www.anthemtravel.com Web Design and Marketing IT Outsourcing Star Retrieval Systems 10645 N. Tatum Blvd., Ste. 200-401 Phoenix, AZ 85028 (602) 677-1375
THE G CHAM REATER PH O BER O F COM ENIX MERCE
GET BUSINESS.HAVE A VOICE. www.phoenixchamber.com/join
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Feeling Sociable? Social Media as a Multi-Faceted Business Tool
Your Answers to Marketing & Communication
Topic: PR Really Stands for Please Research!
By Robyn Itule, Grand Canyon University
Public Relations professionals can receive a bad reputation for unoriginal and uninspired media and communications outreach, usually from clients who feel as if their PR firm or consultant overpromised expectations and under-delivered results. Often, inadequate research transfers into poor results. Rodric Bradford, PR and communications manager for CIGNA Voluntary in Phoenix, details four ways to achieve greater results with a more dynamic PR research process. n Geography: It may seem obvious,
but media outlets care about people close to them, or who have a link to their state or metro area. Dig deep into the bio of your executives and make connections to the U.S. media markets that are part of your outreach plan. n Every
o doubt you’ve heard about Twitter, Facebook, LinkedIn and YouTube. These popular social media platforms have morphed into powerful communications tools for businesses and professionals. The business uses for social media extend well beyond marketing. There are many other ways your company can utilize social media:
to make it work effectively for your company. For example: utilize Twitter to initiate immediate calls to action – like a sale – or build a Facebook Fan Page to gather feedback from product/service users.
By The Numbers
Human Resources – Research and recruit new talent, monitor employees
LinkedIn: has more than 47 million members in 200+ countries
Customer Service – “Listen” to customer experiences and engage one-on-one to resolve issues
Facebook: has some 250 million members, more than half of whom log on to the site daily
Sales –Utilize the networking functionality to connect with prospects and keep tabs on customers needs
Twitter: this microblogging site doesn’t release numbers of accounts, but it had more than 7 million unique visitors in February 2009, according to Nielsen Media Research.
Many companies find social media is most productive when strategically implemented into business operations through their communications team. You might begin your company’s journey into social media by inviting employees to create a robust LinkedIn profile, to build valuable professional networks that create productive connections and increase company visibility. Then you might explore the functionality of one social medium at a time to determine how
YouTube: the video-sharing site had more than 107 million unique viewers in August 2009, again according to Nielsen.
day is a Holiday: Visit a Web site like 123Greetings.com to see if you can capitalize on lesser known industry-manufactured holidays and special months. November is Epilepsy Awareness Month and November 15 is America Recycles Day.
n Travel Time: A senior executive with a busy travel schedule is a PR professional’s best friend. An in-person background meeting with a member of the media is always more attractive than a generic conference call. n Say
it with a Smile: The leasteffective PR professionals I know think the media is out to get them—all the time. Change your pessimistic demeanor into an optimistic attitude and you’ll be pleasantly surprised with your new results. Get Connected CIGNA Voluntary www.cignavoluntary.com
Get Connected Grand Canyon University www.gcu.edu www.phoenixchamber.com
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Sales Iq Topic: Thinking Outside The Box Sales IQ is a bimonthly column with sales tips from your fellow Chamber members. Richard Peitzmeier, director of sales for SCAN Health Plan Arizona, is open-minded. Where do new ideas come from and how is “thinking outside the box” possible? Here are five suggestions to help get you started: Find a mentor. Mentors don’t seek you out, you have to find them and a great place to start is with the Greater Phoenix Chamber. Get involved in a committee or find someone from another industry with whom you are compatible and take them to lunch.
Learn about another industry. I first became involved in health care when, despite my real estate management background (or perhaps because of it) I was asked to bring new ideas to a health care company. So if you want to improve sales of televisions, why not learn how a service company develops a sales base and vice-versa?
Look to another region. How many of our organizations have operations outside Arizona? Set aside time at least once a month to talk to an associate in another state.
For profit vs. non-profit. Why not contact an organization that has a different tax structure and see what’s to be learned from them? It’s a way to get a leg up on your competition and form a creative partnership with a non-competitor.
Don’t be afraid to try. SCAN Health Plan has tried many ideas that are unconventional for our industry. We gave our employees magnetic stickers with our logo on them to put on their cars. Our president’s challenge to a local disc jockey to participate in a spin class earned us valuable radio time while the disc jockey was spinning. Will these ideas work? We think so and already evidence is proving that to be true.
Get Connected SCAN Health Plan Arizona www.scanhealthplan.com
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Exchange Rate How Bartering Can Build Your Business By Kay Sperduti Who says cash is king? For many, delving into the age old practice of bartering saves money and drives new business. Whether arranged on an individual basis or via a formal network, bartering allows people to trade for goods and services. Mesa-based Zee Barter encourages members to barter what they have to get what they need. The business has experienced quick growth during the past year. Among the hundreds of businesses throughout the network are restaurants, home and personal care, business services and travel. “Our members find that not only can they find new customers,” said Zee Barter President LaWanda Lemcke, “but they can also turn excess inventory or down time directly into profit. The power behind barter exchange is that you hold on to your cash while getting key services. “An online tracking system monitors all transactions at Zee Barter,” Lemcke continued. “And for no extra fee, a broker will search the site and partner networks to find exactly what a member is seeking.” Record keeping, as well as prescreening
potential service providers, remains just as important when bartering as when paying cash. Regardless if cash changes hands or not, in most cases Uncle Sam will want to know (see box). Get Connected Zee Barter www.zeebarter.com
Remember Uncle Sam Whether you barter individually for a service or join a formal exchange network, the IRS has rules regulating these exchanges. Networks like Zee Barter provide end-of-year 1099-B forms. Otherwise, make sure to include the fair market value of bartered goods and services received as income on your year-end taxes.
A Word About Safety From SCF Arizona Whether it is a common strain or this year’s expected H1N1 virus, the flu bug can sweep through your workplace infecting employees and causing lost time. Dr. Robert England, head of Maricopa County Public Health, predicts at least one in four people will get sick this flu season, as the virus spreads – often through the workplace. Small businesses can do these things immediately: Stress personal hygiene. The flu virus spreads through the air or on surfaces like door knobs, phone handsets or keyboards. Prevention can be as simple as thoroughly washing one’s hands with soap and water or using an antibacterial antiseptic hand gel.
workers and their families to get flu shots. The available vaccine guards against the regular flu, which protects those who are susceptible. A second shot to prevent the spread of H1N1 should be available soon. Consider scheduling a flu shot clinic at work for employees’ convenience.
Control and the Occupational Safety and Health Administration urge employers to allow workers to stay home if they become ill, or even if family members are, so they are not coming to work and spreading the virus. When it comes to worker safety, the Chamber reminds you that even if you have just one employee, you’re required to have worker’s compensation coverage. When you obtain such coverage through SCF Arizona and also enroll in the Chamber’s safety program, your organization qualifies for a 10 percent discount on premiums. You may also be eligible for an additional year-end bonus safety dividend from SCF Arizona.
Get Connected Ron McElhaney (602) 495-6486 or email@example.com SCF Arizona www.scfaz.com
n Plan for absenteeism. Create a plan on how to cover workers. The Centers for Disease
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Holiday Escape to Arizona’s Christmas City STAY: Package includes a two night stay at either Residence Inn or SpringHill Suites by Marriott. SHOP: $50 American Express Gift card compliments of Prescott Gateway Mall, a Westcor Shopping Center. DINE: And that’s not all – you will also receive a Complimentary Chef’s Surprise for 2 at participating Prescott Area restaurants. Some of those unique restaurants include Prescott Brewing Company, Larry and Hy’s Bare Bones BBQ ,, Giovannis Pizza, 129 An American Jazz Grille, El Gato Azul and the brand new Monks! The entire list of participating restaurants and your $50 Gift Card will be provided at check-in.
(Across from the Prescott Gateway Mall) 3599 Lee Circle Prescott AZ 86301 928-775-2232 www.marriott.com/prcri
(Two Blocks from Historic Downtown Prescott) 200 East Sheldon Prescott AZ 86301 928-776-0998 www.marriott.com/prcsh
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Laying Down the Law(s) A Legislative Update and News & Notes The Chamber’s Public Affairs Team worked closely with lawmakers throughout the Legislative session, in an effort to ensure the voice of business was heard at the capitol. Here is a quick look at some of the important issues: State Budget: At press time, the legislature had still not passed a balanced budget for the current fiscal year, and a special session prior to the next legislative session may be necessary. A ballot referral that would temporarily increase the state’s sales tax by one cent was not enacted. Governor Jan Brewer vetoed a bill - which the Chamber supported - that would have permanently repealed the state equalization tax, a move that will mean about a $250 million increase in property taxes. Governor Brewer believes the state will be able to continue to provide services until January.
Guns in Restaurants: On July 13, Governor Brewer signed into law SB 1113, which would GPCC Board Chair Connie Perez (center) and President & CEO Todd Sanders presented outgoing Phoenix City Manager Frank Fairbanks (left) with a plaque marking his impending retirement after 37 years. allow individuals with permits to carry a concealed weapon onto Frank Discussion the premises of a restaurant that The Chamber’s Board of Directors recognized Phoenix City Manager sells alcohol. The Chamber opposed the bill, which nonetheless became law on Frank Fairbanks at their monthly meeting on September 24 for his continued September 30. To protect property rights, the law does still allow restaurants dedication to Phoenix government and his support of the Chamber. to prohibit guns on the premises if a sign to that effect is posted in a location “The Chamber and our Board of Directors wanted to personally thank accessible to the general public and immediately adjacent to the licensee’s Frank for all the work he’s done to support the business community,” posted liquor license. Sanders said. “He has been an advocate for the production side of the n Guns in Motor Vehicles/Parking Lots: SB 1168, which also became law economy by keeping private sector priorities top of mind as decisions are on September 30 - also over Chamber opposition - prevents businesses from made at City Hall.” prohibiting individuals from lawfully storing a firearm in their locked and Mr. Fairbanks joined the City of Phoenix in 1972 and served many roles privately-owned motor vehicle or in a locked compartment on the person’s throughout the years, including Management Assistant, Executive Assistant privately-owned motorcycle (so long as it is not visible from the outside of to the Manager and Assistant City Manager. He was appointed City Manager the vehicle or motorcycle). This is a complicated issue with many facets and in 1990 and is responsible to the Mayor and City Council for the day-to-day exemptions. The Public Affairs Team continues to monitor the situation and management operation of the city. will keep members apprised of any developments. n
Airing It Out Until December 15, businesses currently operating without an air quality permit may apply for one without penalty. The three-month long permit amnesty offered by the Maricopa County Air Quality Department provides a unique opportunity for businesses that avoided obtaining a permit for fear they would face large fines should they come forward. The department is holding a series of “Permit Amnesty Clinics” that will give businesses a chance to meet one-on-one with an engineer to determine if a permit is needed. Visit www.maricopa.gov for more information. 26
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Get Connected Greater Phoenix Chamber of Commerce Public Affairs (602) 495-6497 or www.phoenixchamber.com
It’s All In the Delivery New Local College Offers Flexibility By Sandy Des Georges Like most accredited higher education institutions, Brown Mackie College offers many associate and bachelor degree options. But it’s the delivery method that makes the school unique. “Our courses and programs are designed to help graduates quickly put their education to work, and the way we’re able to accomplish this is though a unique one-course-per-month schedule,” said Debra Thibodeaux, president, Brown Mackie College – Phoenix. “This allows our students to stay focused and earn their degrees quickly.” Because much of Brown Mackie’s enrollment comes from Arizona’s workforce, student demand drives the college’s program offering, Thibodeaux added. The school offers bachelor’s degrees in business administration, criminal justice, legal studies and healthcare management. Associate of Science degrees are available in accounting
Exploring Behavioral Health Magellan Leads the Way By Christina Estes When it comes to serving health plans, corporations, and governments, Magellan Health Services is among the nation’s leaders. More than 800 Magellan workers in Arizona specialize in behavioral health, radiology and pharmacy business administration. “Our philosophy is to focus on quality of care, efficiencies in price and service and financial viability,” explains Dr. Richard Clarke, CEO of Magellan Health Services of Arizona. Serving as the regional behavioral health authority for Maricopa County, Magellan
Brown Mackie College Surgical Technology Department Chair Leslie Nichols demonstrates to a pair of visitors how students will be able to simulate surgical procedures on a mannequin.
technology, business management, criminal justice, healthcare administration, information technology, medical assisting, paralegal and surgical technology. On-campus classes are scheduled at three times: 9 a.m. – 1 p.m., 1:30 – 5:30 p.m. and 6 – 10 p.m. In addition, a blended program with on-campus and online classes is being explored and could be available within the next year. With competition from several schools – including 17 just along the Interstate 17 corridor – the need to stand out isn’t lost on Thibodeaux and the college’s faculty.
“We know we have to provide a service that truly meets the needs of our students because they are an educated population and they have choices,” she added. The Phoenix campus – where classes began in May 2009 – is the second Brown Mackie College location in Arizona. The Tucson campus opened in 2007. Get Connected Brown Mackie College www.brownmackie.edu/phoenix
is the critical point of connection for more than 80,000 residents experiencing challenges associated with mental illness and substance abuse. One way Magellan leads is through partnerships. A governance board provides families, service recipients and community leaders with decision making authority. The AZ Biodyne business line manages behavioral health benefits for Blue Cross Blue Shield of Arizona. “Our focus is on outcomes,” says Dr. Clarke. “We have a proven track record.” That track record includes National Imaging Associates, a subsidiary that works with customers to ensure plan members get the most appropriate diagnostic imaging for their illness or condition. The Phoenix call center team includes authorization representatives, clinical reviewers and physicians. Get Connected Magellan Health Services www.magellanhealth.com
Dr. Richard Clarke, CEO of Magellan Health Services of Arizona.
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2 Veteran CPAs Join Forces By Tom Trush On Aug. 1, two CPAs in the North Valley – Don Whitman and Lisa Jackson – combined their accounting firms to create Whitman & Jackson CPAs PC. “We have been friendly competitors and share many common professional contacts and resources,” the two wrote in a joint announcement to their colleagues and clients. “After talking it over the last 12 months, we decided that our firms complement each other in many ways and together we feel we can improve efficiency and expand the level of services we currently provide.” Whitman has owned his practice for 10 years and has been in accounting for 21 years.
His specialty areas include tax research and preparation as well as business consulting. Jackson has been a sole practitioner for the past nine years and has been in public accounting for 24 years, providing tax and general accounting services. The firm’s new office is located at 2222 W. Pinnacle Peak Rd., Suite 360, in Phoenix.
The Local First Arizona Foundation (LFAF) hopes to shift consumers’ spending habits and contribute to the state’s economic recovery with a new program it is about to launch. Known as “The 10% Shift,” it is a campaign aimed at strengthening the local economy, increasing civic pride and changing consumer buying patterns to increase the economic and cultural sustainability of this region while improving the environment, creating jobs and enhancing community development. A recent study of spending patterns of residents and businesses in Grand Rapids, Michigan determined if all 600,000 people in Grand Rapids simply shifted 10 percent of their spending from national to local businesses, the result would be 1600 new jobs, an additional $130 million in the local economy and an increase of $50 million in local wages in one year. This model is currently being tested in Boston, Massachusetts. Local First Arizona Foundation has a plan to create an on-line calculator so residents can visit the Local First Web site, enter their monthly expenditures and find out how much they personally could put back into the local economy by simply shifting 10% of their spending habits.
Whitman & Jackson CPAs PC (623) 455-9630
Local First Arizona www.localfirstaz.com
Laveen to Get First Medical Center
SoMo Development is partnering with Wisconsin-based Irgens Development Partners LLC to bring the first dedicated medical center to the village of Laveen.
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“In speaking with Laveen residents, as well as people involved with the Village Planning Committee, we’ve received overwhelming support that this is what the Laveen community wanted desperately for a long time,” said Jeffrey Garza Walker, principal of SoMo Development. Planned just north of the northeast corner of 51st Avenue and Baseline Road, the Laveen Wellness Center will have approximately 90,000 square feet of medical space when finished. Construction will be completed in three phases, with the
first phase spanning 30,000 square feet. Tenants for the first phase, scheduled to be completed by late 2010, include a chiropractor, physical therapist, an urgent care, surgery center, vision doctor and a lawyer group. Get Connected
SoMo Development www.somodev.com
Irgens Development Partners www.irgensllc.com
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First Person Profile The Valley’s business community has a story to tell. We asked them to do just that.
It’s a long road back,
can do it! I had an automobile accident when I was 19 years old. Because of a spinal cord injury, I’ve been using a wheelchair for the last 30 years to get around, so I know how hard it is for people with disabilities to adjust and adapt and reclaim their lives. What we try to teach people here at ABIL is that disability, unfortunately, is a part of the human experience. It happens to some of us, but it’s not the end of the world, and you can have a good fulfilling quality of life, but it’s up to you. Inch by inch, if you just keep moving in that direction of accomplishing goals, you’ll get to that zone where it’s really okay. Most of the challenge is learning to adjust and adapt to the barriers – not just the ones society puts on us, but also the attitudinal problems that we put on ourselves. I have a lot of pride about the Disability Empowerment Center of Arizona. We’re now building a sport and fitness center here and this will really make it a place where folks with disabilities can come and work and grow and reach their potential. A place like this would have made a huge difference in my life. I know it will make a difference in a lot of other people’s lives.
Phil Pangrazio Executive Director Arizona Bridge to Independent Living www.abil.org
Have An Inspirational Story To Tell? 30
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Let us know about it. Send your ideas to email@example.com. www.phoenixchamber.com
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