Health Awareness IE - Q3 2025

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Health Awareness

Janis Morrissey, Director of Health Promotion, Information and Training, Irish Heart Foundation Page 06 “Women’s requests are clear and achievable.”

Dignam, Founder and CEO, The Menopause Hub Page 12 www.healthnews.ie

I love hiking for my fitness. Being able to climb and scramble up mountains has kept me fit — I find being in the outdoors a nice break from my mind racing.

~Roz Purcell, Broadcaster & Creator of the Hike Life, Page 03

Petitioning the heart health case

Cardiovascular disease (CVD) can strike anyone, at any age, and is still claiming the most lives — almost 20 million every year — yet it’s a fight we can win.

Healthy lifestyles, environments and proper care access will reduce the toll of cardiovascular disease (CVD), the top cause of death and disability that is stealing our health.

Good healthcare systems can make the difference between productive lives, lives cut short and disability.

Prevention can reduce risk of heart disease

A healthy lifestyle that includes nutritious foods and physical activity is key. Sometimes, despite efforts, health challenges might arise, so it’s important to track measures such as cholesterol, blood sugar and hypertension.

This year’s #WorldHeartDay campaign rallies across six continents to raise awareness, inspire action and celebrate heart health. The theme #DontMissABeat, reminds us to make good daily choices, such as moving more, connecting with those we love and building healthier communities.

A health right and policy imperative

Knowledge, supported by commitment to implement

Project Manager: Sam Kelly sam.kelly@mediaplanet.com

it, will make the difference. In the face of tangible loss, calling for policy change might seem abstract, yet good healthcare systems can make the difference between productive lives, lives cut short and disability. Healthcare is a right; ensuring citizens’ access to good medical consultation, treatment and follow-up care without personal financial burden is policymakers’ imperative. Making healthcare a reality starts with having a plan: for example, hypertension is a major risk factor for CVD, yet four of five people who have it are inadequately treated. Managing hypertension is therefore a key ask in the petition to improve heart health.

Mapping a path

Five avenues for a better prognosis requires:

• Treating 500 million more people with hypertension by 2030

• Achieving 50% global hypertension control by 2050

• Adopting at least 50% excise taxes on tobacco, alcohol and sugary drinks

• Implementing WHO air quality standards to reduce CVD from air pollution

• Committing to a 50% reduction in NCD-related deaths and disability by 2050 across all ages

In an era of enhanced diagnostics and AI-assisted medical procedures, let’s also pay attention to the basics: supporting prevention, treatment and care access for all.

Manager: Shane Kenneally shane.kenneally@mediaplanet.com

sadbh.raftery@mediaplanet. com Business Development Manager: Robert Joyce Business Development Manager: Jen Church

: Lucy Harris | Junior Designer: Ellen Cahill Senior Content Manager: Angelica Hackett O’Toole | Paid Media Manager: Jonni Asfaha Digital Lead: Henry Phillips All

Managing blood pressure: Ireland’s best defence against stroke

New 2024 guidelines from the European Society of Cardiology (ESC) have lowered what is considered a healthy blood pressure, highlighting that earlier intervention is crucial.

“Ihave a bit of high blood pressure.” It’s a phrase we hear often, yet even slightly raised readings can set you on the path to hypertension and stroke.

Know your blood pressure numbers

A stroke, sometimes called a brain attack, is a sudden interruption of blood flow in the brain caused by a blocked or burst blood vessel, which can rapidly damage brain tissue. High blood pressure strains vessel walls over time, increasing the chance of these blockages or bursts. Depending on the brain area affected, a stroke can cause lasting problems with movement, speech, memory and other vital functions. While survival rates are improving, an ageing population means demand for stroke support services will grow sharply.

Seek medical advice if

New blood pressure guidelines

For the first time, the ESC has produced patient-friendly guidelines, including a new ‘elevated blood pressure’ category: systolic 120–139 mmHg or diastolic 70–89 mmHg. Once seen as normal, this range is now known to increase stroke risk, and it calls for action.

In 2015, TILDA research showed 64% of over-50s had high blood pressure, with 45% unaware of it. Under the new ‘elevated’ category, more people can benefit from monitoring and early lifestyle changes.

According to the WHO, of the 1 million people with hypertension in Ireland in 2019, 41% were on treatment, but only 24% had healthy readings. Uncontrolled hypertension greatly increases stroke risk, so talk to your doctor or nurse about managing your medication effectively.

Tackling hypertension nationwide Croí, a Galway-based charity fighting heart disease and stroke, delivered 80 health check events in 18 counties so far in 2025. Data from over 1,000 people showed 51% had elevated blood pressure, 34.5% had hypertension, and only 8.9% had healthy readings. These figures show an urgent public health challenge.

Why Roz has always

championed hiking in the great outdoors

Broadcaster, entrepreneur and The Hike Life creator Roz Purcell reveals why she loves hiking in the great outdoors — and shares some sound advice for hiking novices.

It’s no wonder that Roz Purcell has always loved the great outdoors. She grew up on a farm at the foot of Sliabh na mBan mountain in Tipperary, so countryside scenes were all around her. She remembers: “I started hiking when I was very young. It was just something we did as kids. We didn’t call it ‘hiking.’ We just explored.”

Personal benefits of hiking

These days, Purcell does call it hiking. She now has a busy life as a broadcaster, entrepreneur, author and creator of The Hike Life, a social media platform dedicated to daily hiking inspiration and information, which has spawned a number of books. One thing hasn’t changed, however: the personal benefit she gets from hiking is still immense.

“All I can talk about is my own experience,” she admits. “I love hiking for my fitness. Being able to climb and scramble up mountains has kept me fit — and that carries into other sports that I do. I find being in the outdoors a nice break from my mind racing.”

Hiking for mental clarity and physical fitness

On a hike, Purcell feels that she can leave the rest of the world behind. It also stops her from overthinking. “While it doesn’t sort my problems, it makes me feel more able to tackle them,” she says. “It’s kind of reassuring.” Because she isn’t a novice, she’s able to take on more challenging climbs. “That really helps me be fully present,” she says. “Being fully switched-on to every movement when taking on a hard section.”

High blood pressure can be driven by age, certain medical conditions and lifestyle factors such as high salt intake, inactivity and smoking. The good news is that prevention and control are possible. Because hypertension is generally symptomfree, regularly checking your blood pressure — knowing your numbers — is the best defence.

Early detection, awareness and lifestyle change are key to preventing strokes and protecting our communities. If you have not done so already, seek medical advice if your blood pressure is consistently higher than 120/70 mmHg to discuss treatment strategies.

Practice safe hiking with trusted information

For anyone who wants to take up hiking, Purcell recommends putting effort into researching and planning your hike ahead of time, plus joining a local walking group to become familiar with local trails in a safe environment. As a woman, she understands that it can feel scary to hike alone. “I know it can be intimidating to join a group, but it’s a fantastic way to learn from experienced hikers,” she says. “You want to avoid making big mistakes in the outdoors, so taking advice from those who have been in it for a long time will help.”

Roz Purcell Broadcaster & Creator, The Hike Life
Annie Costelloe Head of Patient and Community Engagement, Croí Heart and Stroke Charity
WRITTEN BY Tony Greenway
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The evolving landscape of TTR amyloidosis in 2025

Transthyretin (TTR) amyloidosis presents with a wide range of symptoms, meaning that patients often consult multiple specialists. Unfortunately, delays in diagnosis remain a challenge.

Many TTR amyloidosis patients experience symptoms for years before receiving a diagnosis, by which time their condition is often advanced and harder to treat. To address this, a group of clinicians formed a Working Group to develop an Amyloidosis Model of Care, which was approved in 2022. The goal is to reduce diagnostic delays, expedite access to treatment and improve patient outcomes.

Presenting TTR amyloidosis symptoms

• Neurological: Peripheral neuropathy (numbness, tingling, pain, weakness), Autonomic neuropathy (orthostatic hypotension, diarrhoea, erectile dysfunction, impaired bladder and bowel control), Carpal tunnel syndrome, Spinal stenosis

• Cardiac: Cardiomyopathy (heart failure, arrhythmias)

• Gastrointestinal: Nausea, diarrhoea, constipation, weight loss

• Musculoskeletal: Joint pain, biceps tendon rupture

Advancements in treatment

Until October 2021, Ireland had no diseasemodifying treatments for TTR amyloidosis. Management was symptomatic, aiming to relieve symptoms as best as possible. Patients experienced a gradual and relentless decline, typically succumbing to the disease 5–10 years after symptom onset due to heart failure, autonomic dysfunction and weight loss. Thankfully, major treatment advances have changed the outlook for patients. Several medications now alter the natural history of the disease, such as tafamidis and genetic therapies including patisiran, vutrisiran and inotersen.

These therapies have been life-changing for many patients. While the primary aim of treatment is to stabilise the condition and

slow progression, some patients experience improvements, particularly in autonomic or sensory symptoms. Early treatment initiation leads to better outcomes.

Multidisciplinary care approach

Managing TTR amyloidosis effectively requires close collaboration between cardiologists and neurologists to tailor treatment plans. At Tallaght University Hospital’s Neuropathy Clinic and the Mater University Hospital’s Cardiac Amyloidosis Clinic, working as part of the Model of Care proposed Irish Expert Amyloidosis Network, Professor Joyce and I conduct regular multidisciplinary amyloidosis meetings. These sessions enable us to discuss cases and determine the most appropriate treatment strategy for each patient.

Future directions and ongoing research

TTR amyloidosis research is evolving rapidly. An upcoming trial aims to investigate whether treating pre-symptomatic TTR mutation carriers can delay disease onset. Additionally, exciting new therapies are on the horizon, offering hope for even better treatment options.

The landscape of TTR amyloidosis treatment has shifted dramatically. Just a few years ago, we had few therapeutic options to offer patients. Today, the field is advancing at an unprecedented pace, bringing real hope to those affected.

Photo posed by
Professor Sinéad M Murphy Consultant Neurologist, Tallaght University Hospital, Clinical Associate Professor, Trinity College Dublin, Clinical Lead Irish site for European Reference Network- Rare Neurological Disorders (ERN-RND)

Amyloidosis in Ireland: symptoms, family risk and specialist care pathways

Amyloidosis is a group of disorders caused by the build-up of an abnormal protein, amyloid, in multiple organs, leading to dysfunction. The two most common forms are light chain (AL) and transthyretin (TTR) amyloidosis.

Transthyretin is produced in the liver and normally carries thyroid hormone and vitamin A. In TTR amyloidosis, the protein becomes unstable and forms amyloid fibrils. These can build up in nerves, causing neuropathy and/or the heart, making it thicker, stiffer and less efficient at pumping.

Two main types of TTR amyloidosis

The two main types are wild-type and hereditary. Wild-type TTR amyloidosis is the most common form and typically occurs in people as they age, and it is not genetic. Hereditary TTR amyloidosis results from changes in the TTR gene and tends to present earlier, often in the 50s or 60s. Ireland has a native form of hereditary TTR amyloid, T60A — sometimes called ‘Donegal Amy’ as it is more prevalent in families originally from the northwest.

What are the common symptoms?

The heart and nervous system are the most commonly involved organs. Symptoms are often subtle at first and can be mistaken for other common conditions, leading to delays in diagnosis. These include:

• Shortness of breath, especially during physical activity or when lying down

• Swelling in the legs or abdomen

• Fatigue

• An irregular heartbeat or palpitations

• Dizziness associated with low blood pressure

• Altered bowel habit with weight loss

• Carpal tunnel syndrome

In hereditary disease, nerve involvement in the hands and feet is common, causing pain, numbness or tingling that may precede cardiac symptoms.

How is it diagnosed?

Diagnosis involves a combination of physical examination, specialised blood tests to rule out a bone marrow problem and cardiac imaging (including an echocardiogram or cardiac MRI and a nuclear test called a DPD scan).

A small number of patients will need a biopsy to help make the diagnosis or specialised nerve testing to assess for nervous system involvement. Once the diagnosis is made, genetic testing is recommended to determine whether the hereditary form is present.

What treatments are available?

While TTR cardiac amyloid was once considered untreatable, major advances in recent years have led to treatment options that slow the progression of the disease and improve quality of life and are now available to patients in the Republic of Ireland.

Treatments include oral medication that stabilises the transthyretin protein or an injectable drug that reduces its production, preventing further amyloid build-up. Patients in Ireland now have the opportunity to take part in clinical trials of promising new treatments, including gene editing for those with the condition, as well as a treatment to delay amyloid build-up in those who carry a gene that puts them at risk.

Support and specialist clinics for amyloidosis

In cases of hereditary TTR amyloid, family members are encouraged to meet with a genetic counsellor who can advise about family screening. If you or a family member has been diagnosed or suspected of having transthyretin cardiac amyloidosis, speak with your GP or cardiologist about referral to a specialist amyloid clinic.

Early diagnosis and treatment can make a significant difference in improving symptoms and limiting the progression of the condition.

Dr Gerard Giblin Consultant Cardiologist, Mater University Hospital

Innovation centre delivers healthcare technologies in Belfast Where

A digital health centre is advancing coronary care through a multidisciplinary, open innovation centre with associated clinical living labs in local hospital settings.

The Centre for Digital Healthcare Technology (CDHT) in Belfast is uniting academia, industry and clinicians to advance coronary care through cuttingedge digital medical technologies. Backed by a £42 million investment via the UK Government’s Belfast Region City Deal and led by Ulster University, CDHT prioritises user-centric design in its innovations.

Building on a legacy in engineering, biomedical and computing sciences, CDHT has developed technologies including portable defibrillators, cardiac monitors and diagnostic systems for heart failure, leading to spin-out success. The Centre is creating a hub for innovation in diagnostics, wearables, active assisted living (AAL), healthcare IoT, implantables, AI, digital twins, Healthcare 4.0 and additive manufacturing.

Industry responds with enthusiasm Partners such as Dell Technologies are working with CDHT on scalable, secure digital tools for a connected future in care. Local spin-out PulseAI sees the Centre as a platform for responsible, AI-powered cardiac diagnostics that bridge academic research with clinical application. CDHT also collaborates with established centres like EPSRC-PBIAA, BTIC, ARC, FMI and NIBEC.

Developing future talent

Tech4Health Centre for Doctoral Training (CDT) launched in January 2025 to prepare the next generation of digital health leaders. The CDT focuses on industry-led, PhD projects to develop real-time health solutions for coronary and broader health and care challenges. Through its partnership with University College London (UCL), Ulster offers tailored collaborations to meet both clinical and commercial needs.

“The CDT is the ideal platform to cultivate highly skilled digital health researchers. Our strategic partnership with UCL strengthens our shared expertise in healthcare technology,” says Professor Dewar Finlay, Co-Director, EPSRC Centre for Doctoral Training in Digital Health Technologies Tech4Health.

Global opportunities in heart health

Professor McLaughlin, Professor of Biomedical Engineering, adds: “CDHT is well-positioned to meet growing demands in heart health by promoting co-designed, clinically integrated solutions. The Centre is actively seeking European and international collaborators, presenting strong opportunities for foreign direct investment (FDI) and streamlined access to UK and global healthcare markets.”

Listen to your heart: women urged to share vital messages

Women are six times more likely to die from heart disease and stroke than from breast cancer, but the condition continues to be under-researched, under-diagnosed, and under-treated in women.

Cardiovascular disease is a leading cause of death among women, claiming the lives of one in four. Yet, awareness remains alarmingly low. The Irish Heart Foundation has developed the Her Heart Matters campaign to help women look after their hearts. Its mission is to empower women to take control of their heart health and reduce their risk of cardiovascular disease through awareness, early detection and lifestyle changes.

Heart-healthy habits for her

The good news is that 80% of premature heart disease and stroke are preventable through healthy lifestyles. Running throughout September, the campaign provides practical information and supportive tools for women to build confidence in looking after their heart health.

As part of the Her Heart Matters campaign, women can sign up to receive a free 28-day planner full of practical ideas to build heart-healthy habits into their day. The Irish Heart Foundation has also created a free Self-Care and Wellbeing Journal to support women to reflect on their lifestyle habits and prepare for meaningful and sustainable change.

Know the symptoms

Heart disease doesn’t always look the same in women as it does in men. Symptoms can be subtle and are often overlooked. That’s why early detection and management of risk factors — such as high blood pressure, high cholesterol, smoking and physical inactivity — are critical. Knowing the signs and speaking to a GP about heart health could save lives.

Talk, share, empower

The campaign is not just for women; it’s for everyone who cares about them. Whether it’s your mother, sister, partner or friend, you can play a role. Talk to the women in your life about heart health. Share the facts. Encourage them to make small, sustainable changes like eating healthier, moving more and managing stress.

Women are also encouraged to participate in or organise community events, use campaign resources and spread the word.

electrophysiology expertise in Ireland

Irish hospital works towards becoming a centre of excellence for electrophysiology in the public sector, delivering innovation, advancing patient outcomes and setting new standards in cardiac care.

Beaumont Hospital continues to set new standards in cardiac care, establishing itself as a leader in advanced electrophysiology (EP) services within the public health system.

Modern atrial fibrillation treatment

Our team is proud to have performed the first public hospital pulsed field ablation (PFA) case in Ireland using the Boston Scientific Farapulse system. This innovative technology allows us to treat atrial fibrillation patients more efficiently and with enhanced safety, offering shorter procedure times and reduced risk.

The addition of PFA is a major boost to our atrial fibrillation service, which also features same-day discharge protocols and a dedicated atrial fibrillation clinic, where Advanced Nurse Practitioner Stephen Byrne plays a vital role in delivering expert, patient-focused care.

Advancing heart pacing care

In addition to advancing ablation therapy, we are recognised as the highest-volume public hospital centre for conduction system pacing. This specialist pacing technique preserves the natural function of the heart and lowers the risk of heart failure in selected patients requiring pacemaker implantation.

Reflecting our expertise, Beaumont has been chosen as the national launch site for multiple conduction system pacing technologies from Medtronic, Biotronik and Abbott. We are also the largest public hospital provider of leadless pacemakers — a state-of-the-art option that eliminates the need for traditional pacing leads, improving both safety and long-term outcomes.

Expanding complex electrophysiology care

A cornerstone of our growth has been the use of intra-cardiac echocardiography and zero-fluoroscopy techniques, enabling greater precision while minimising radiation exposure for patients and staff. These advances have allowed us to increase our volume of complex EP procedures, ensuring more patients benefit from timely, cutting-edge treatment.

The success of Beaumont’s EP service is underpinned by innovation, collaboration and patient-focused practice. With continued investment in physiologist and nursing teams, strengthened anaesthetic support and enhanced cardiology infrastructure, we are laying the groundwork to expand services even further. These developments ensure that patients benefit not only from advanced therapies but also from a seamless, multidisciplinary model of care.

Professor James McLaughlin
Dr Zain Imran Sharif
irishheart.ie

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Eating well for cardiovascular health: taking control of cholesterol

One of the major risk factors for heart disease and stroke is high cholesterol. Encouragingly, research shows that 80% of premature heart disease and stroke is preventable through lifestyle.

When it comes to diet, the focus should be on eating patterns rather than single foods or food groups.

Reducing the risk of cardiovascular disease

The Mediterranean-style eating pattern has a large body of evidence to support reducing the risk of cardiovascular disease. This pattern of eating is beneficial because it is naturally rich in fibre, phytochemicals, plant sterols, unsaturated fats such as omega-3s, which, when combined, help to lower cholesterol, regulate blood pressure and support healthy blood glucose levels.

Eating well for heart health

• Include a variety of fruit and vegetables (minimum of five to seven servings per day).

• Eat heart-healthy fats: olive or rapeseed oils, nuts, seeds and oily fish.

• Limit intake of saturated fats like full-fat dairy, fatty meats and meat products, cakes, biscuits and pastries.

• Choose wholegrain versions of bread, rice and pasta. Include cereals like oats and barley.

• Eat fish at least twice per week, with one being oily fish.

• Limit salt intake from processed red meats and ready-made meals. Choose lower salt

breakfast cereals. Use herbs and spices instead of salt to flavour food.

• Alcohol: there is no completely safe level. If you drink alcohol, it is important to keep within the low-risk guidelines.

Heart-healthy food swaps

Fats and oils: Butter on bread can be substituted with hummus, nut butter, low-fat soft cheese, pesto or olive tapenade.

Salty foods: Instead of processed meats (like bacon, sausages, ham), have fresh meat, poultry, fish and eggs.

Wholegrains: White bread can be swapped out for high-fibre wholegrain or whole-wheat bread.

Breakfast cereal: Instead of high salt or sugar cereals, have some porridge, overnight oats or shredded wheat.

Realistic and sustainable food choices Ultimately, maintaining heart health is about making healthy food choices that are realistic and sustainable in the long term. Focus on one small change at a time.

Suzanne Seery CORU Registered Clinical Specialist Dietitian, Health Service Executive, representing the Cardiology Dietitians subgroup of the Irish Nutrition & Dietetic Institute

Genetic testing is transforming cardiovascular risk assessment in Ireland

Insights from genetic testing can shape patient care, treatment selection and preventative healthcare strategies. Consultant Geneticist, Anders Bojesen, speaks to the importance of genetic testing in cardiovascular care.

Genetic testing has emerged as a powerful tool for the assessment of individual risk for inherited cardiovascular disease, guiding preventative measures and potentially saving lives.

Genetics guiding prevention

“Our understanding of how genes impact disease has grown exponentially over the last decade,” explains Anders Bojesen, Consultant Geneticist. “Genetic testing can help with diagnosis and prognosis, treatment decisions and facilitate truly personalised medicine.”

Genetic testing is especially important where a family history of early cardiac death or unexplained cardiac events is concerned.

“Conditions such as cardiac arrhythmias, cardiomyopathies and familial hypercholesterolemia can all

Feature on Personal Health Pages 09-10

How Fulfil Vitamin & Protein bar hit the sweet spot for global success

Mary-Anne Byrne from food and beverage distribution firm Richmond Marketing reveals how small Irish brand Fulfil grew to become a major player in the healthy snack market.

BY

Where did the idea for Fulfil Vitamin & Protein bar come from?

Fulfil was created within Richmond Marketing 10 years ago after we spotted a gap in the market. Essentially, we felt the healthy snacks that existed in Ireland at that time just didn’t deliver on taste. They were all functionality — no indulgence. The idea was to create a snack that could cater to the needs of health-conscious consumers but also anyone who just wanted to eat something delicious. Now part of the Ferrero family, Fulfil continues to grow while staying true to its Irish roots and commitment to great taste and nutrition.

When did it launch?

Our first bar — chocolate, peanut and caramel — launched in 2016 and

have a genetic basis,” explains Bojesen. “Genetic testing identifies gene variants, such as the LDL receptor, allowing all family members to be tested and preventative measures to be taken.”

Barriers and opportunities in Ireland

While the National Genetics and Genomics Office (NGGO) is seeking to implement a National Strategy for Accelerating Genetic and Genomic Medicine in Ireland, it is still currently in development. Approximately 20,000 genetic tests in Ireland are still being sent abroad to over 80 different laboratories globally, with long turnaround times leading to delayed results and elevated financial implications.

“It’s crucial to keep testing local,” implores Bojesen. “Without local services, genetic knowledge isn’t

was immediately successful. I think the timing was right because people were moving towards a more healthfocused snacking culture. They looked at the label and loved the ingredients. Then they tried it and loved the taste.

What are the health benefits of Fulfil?

Each bar is low in sugar, high in protein and contains nine essential vitamins, a combination that supports active and balanced lifestyles. High protein content is widely recognised to support muscle repair and maintenance,* while low sugar content supports steady energy without the crash.

We’re all on the go these days, so the idea was to create a snack that could fit into busy lifestyles. It could be a postworkout snack or a convenient option

developed nationally. With a single accredited Irish provider and the right capacity, tests can be handled locally, which would be a stark improvement from the existing fragmented system.”

Equal access to genetic insight Genseq, the largest genomics laboratory in Ireland, provides ISO 15189-accredited clinical genetic testing services to healthcare professionals, alongside a range of genomic solutions. With expertise across the therapeutic areas of cardiology, neurology, nephrology, ophthalmology and oncology, the organisation is passionate about improving local access to valuable genetic insight.

“It’s about equal access to genetic testing. Faster results mean patients aren’t waiting to commence treatment, which improves clinical outcomes,” concludes Bojesen. “Genetics is a powerful tool in cardiovascular care. It’s not just about individual treatment; it’s about prevention, family health and building knowledge locally, so we can continue advancing patient care in Ireland.”

From patient health to national health

With a turnaround time of between one and two weeks for single gene tests, and three to six weeks for panel tests, Genseq is enhancing patient care across Ireland, providing rapid results, timely clinical intervention and building local expertise for patients and their families throughout Ireland.

that combines delicious taste with added benefits (International Society of Sports Nutrition, 2017).

How has the brand evolved over the past 10 years?

From selling zero to over 1 million cases per year, it’s become the number one healthy bar brand and the number two single-serving confectionery bar brand in Ireland. There are now 11 different flavours, and they’re sold all over the world.*

How did it disrupt the market and challenge the establishment?

A key factor in its success is that it’s a healthy snack that doesn’t compromise on taste. Then there was our strategy of making it visible in stores with its distinctive yellow packaging, building cultural relevance, partnering with trade and driving great flavour innovation. All of that challenged the establishment and redefined standards for healthy snacking.

The brand remains anchored in its Irish home and has some exciting plans, including a great innovation pipeline. Plus, an announcement is expected soon involving a partnership that promises to further strengthen Fulfil’s position in the market.

*Source: Ranked by value sales from Collated EPOS of 1,608 outlets across eight leading multiple and convenience fascias in the 12-week period ending 7th Sep 2025.

Anders Bojesen Laboratory Clinical Director, Genseq
Mary Anne Byrne Marketing Director, Richmond Marketing
Sponsored by Fulfil Nutrition
WRITTEN
Tony Greenway
WRITTEN BY
Bethany Cooper

Oat-based products to help manage very dry, itchy, eczema-prone skin

A professional skincare consultant advises on products specifically formulated for the management of very dry, itchy and eczema-prone skin, including highly effective oat-based formulas.

Dry, itchy and eczema-prone skin can affect any age group and can be made even worse by extreme weather conditions, highly polluted areas and chemical irritants.

Chronic dry skin impacts wellbeing

According to Paula Moriarty, Professional Skincare Consultant with Kenvue, dry skin is typically caused by a lack of sebum, the natural oil that helps our skin to retain moisture. “When the skin doesn’t produce enough sebum, the outer layer loses water and becomes dry, tight, itchy and sometimes flaky,” she explains. “This can be extremely difficult to manage.” Although often not a sign of anything serious, chronic dry skin can affect a person’s sleep, confidence and quality of life. Finding the right products is essential for effective skin management.

Products to help manage dry skin

which results in flare-ups of red and itchy skin, alongside periods of remission. “Emollients aren’t just moisturisers; they’re specially formulated to treat dry, eczema-prone skin by deeply hydrating and restoring the skin barrier and should be applied generously several times a day.” Look for gentle, fragrance-free products and avoid irritants and detergents. Products with ceramides are extremely beneficial for restoring the skin’s natural lipid composition, Moriarty recommends.

Look for gentle, fragrance-free products and avoid irritants and detergents.

According to Moriarty, managing very dry skin is all about consistency, using gentle, effective products, which could be moisturisers, lotions, creams, ointments or soap substitutes. Products are typically tailored to the three main dry skin types: normal to dry skin; dry and tight skin; and very dry, itchy and eczema-prone skin.

Eczema is an extremely common dry skin condition,

Oat-based moisturisers

Aveeno’s range of skin care products is specially formulated for very dry and eczema-prone skin, using oats as their key ingredient, a natural remedy rooted in traditional holistic medicine. Moriarty explains: “Oats help remove impurities, calm itching and protect the skin, restoring the natural pH while preserving skin barrier function.”

She adds: “Aveeno skin relief moisturising lotion with shea butter hydrates for up to 72 hours, using a unique triple oat complex to support the skin barrier.” For those with more severe skin complaints, Aveeno Dermexa is available exclusively in pharmacies, which helps to restore skin ceramides and offers deep and lasting relief. Don’t suffer in silence when there are products on the market designed specifically for very dry, itchy and eczema-prone skin.

Weaving patient voices into the heart of groundbreaking medical research

A research institute is finding creative ways to start meaningful conversations between scientists and patients that can deepen collaboration and improve health outcomes.

Biomedical research has given the world countless important advances in healthcare and medicine.

For instance, the UCD Conway Institute unites 600+ researchers exploring cellular and molecular biology, translating discoveries into diagnostic tools and therapeutics.

Consulting patients and their families

Prof Helen Roche, Director of UCD Conway Institute and Professor of Nutrigenomics at University College Dublin, admits that researchers can sometimes be disconnected from the very people they try to help. “We can tend to work in a bubble,” she says.

“But at the Conway, we aim to change that by consulting and engaging more effectively with patients and their families. Finding out about their lived experience can better inform our work and help translate our research with greater efficiency.”

The Institute launched its Patient Voice in Health Research initiative in 2016, led by Prof Amanda McCann with Elaine Quinn. This brings scientists and patients together to improve the quality of research and positively impact health outcomes.

Bringing together powerful personal stories

However, before collaboration begins, it’s important to build trust between scientists and patients with ‘conversation openers.’ For example, the Conway recently worked with artist and tapestry weaver Lorna Donlon — a UCD graduate with a degree in cell and molecular biology — on a unique

public engagement project called Cut From the Same Cloth.

UCD Conway’s researchers met with 164 women from minority communities — including members of the Venezuelan, Ukrainian, African, Bangladeshi, Indian, Pakistani, Kashmiri and Irish Traveller communities — aiming to foster trust and understanding between them.

“Minority communities experience higher rates of certain diseases, but don’t necessarily volunteer to get involved in research programmes because they don’t feel they can contribute,” explains Prof Roche. “Yet, it’s important for us to hear diverse voices.”

Science stitched with humanity

All women were invited to attend meetings with pieces of fabric and cloth that were personally relevant to them. “This was the springboard for them to tell extraordinary, real and emotional stories,” remembers Donlon. “Conway researchers also brought pieces of fabric that were important to them, along with imagery and patterns from their work, such as cancer cells and diabetic kidney cells. There were tears, but there was also a great sense of joy and enormous interest in the research.”

Donlon documented these personal stories and scientific images in an expansive tapestry, which has been exhibited to the public in various venues across Ireland. “The women who took part benefitted from this engagement,” says Prof Roche. “But our researchers did too because they were able to connect with the women.”

Helen Roche Director, UCD Conway Institute 2021-2026
Lorna Donlon Artist and Tapestry Weaver
Paula Moriarty Professional Skincare Consultant, Kenvue
WRITTEN BY
Bethany Cooper
Sponsored by Aveeno
WRITTEN BY
Tony Greenway

Ensuring women with intellectual disabilities can access inclusive care across Ireland

In Ireland, women with intellectual disabilities (ID) face significant health disparities, particularly in relation to menopause, breast cancer and sexual health.

Sunbeam House Services supports people with intellectual disabilities, promoting their health and wellbeing. Despite national initiatives to improve women’s health, many remain underserved — particularly those with additional or complex needs. As Ireland’s population ages and health needs evolve, it’s vital to highlight both the challenges and opportunities in ensuring inclusive care and upholding the rights of all women.

Providing accessible sexual health education

Sexual health is a vital component of overall wellbeing, yet it is often overlooked for women with intellectual disabilities.

Sunbeam House Services’ ‘Time to Talk’ initiative addresses this gap by providing accessible education and safe spaces for open dialogue. The programme is developed with input from the Viewpoint Committee — an advocacy group of people with ID.

Breast cancer and menopause awareness

While breast cancer remains one of the most common cancers among Irish women, research tells us that women with intellectual disabilities are disproportionately affected by late-stage diagnoses and lower participation in screening programmes.

The ‘Look, Feel, Tell’ campaign provides accessible resources to help women with ID recognise symptoms and seek help.

Stewarts Care and Breast Cancer Ireland have also

Assisted human reproduction services available in Ireland

Six regional fertility hubs offering assisted human reproduction (AHR) treatment have been established by the HSE as part of the development of public fertility services.

Each of the hubs, as of September 2023, is now being positioned to make referrals for publicly funded, privately provided AHR treatment for eligible patients.

National AHR referral process

A GP will usually refer a couple to a regional fertility hub if they have been trying to conceive for a year (or six months if the woman is aged over 35) or one or both have had or currently have a known health problem that affects fertility. At the hub, patients can expect to receive a structured fertility review and examination. Clinical assessments are then made by the specialist public fertility teams,

produced an easy-read guide to the eight signs of breast cancer. Menopausal symptoms are often missed in this group, and low uptake of treatment highlights the need for tailored support.

A people-centred strategy

While national plans acknowledge the need for inclusive health services, specific measures for women with ID remain limited. Reports such as Breaking Down Barriers, particularly the National Screening Service, identify systemic obstacles in accessing screening services.

Fortunately, the National Sexual Health Strategy 2025–2035 sets out an inclusive vision for sexual health and wellbeing in Ireland. Its focus on equity, accessibility and social inclusion means services must be tailored to people with intellectual disabilities. Aligned with Sunbeam’s Transformation Plan 2025–2030, the strategy promotes diversity, equality, sex positivity and joined-up, peoplecentred care.

Every woman has a right to appropriate care

Improving women’s health for those with intellectual disabilities requires more than medical interventions; it demands inclusive education, accessible resources and empowered voices.

Programmes like ‘Time to Talk’ and advocacy groups like Viewpoint are vital in shaping a future where every woman — regardless of ability — can access the care and support she deserves. Sunbeam will continue to advocate for women’s rights to appropriate and timely healthcare.

and the next appropriate steps are decided.

Next steps may include medical or surgical treatments and management at hub-level. Some couples will need onward referral to other specialties. For some, advanced fertility treatment such as IVF/ICSI may be indicated.

AHR pathway and potential timelines For public patients who are clinically indicated for AHR and meet the national access for publicly funded treatment, a referral is made by their respective public fertility hub to a private provider of the patient’s choosing, once the patient meets the relevant eligibility criteria. There are eight

HSE-approved AHR providers distributed across the country to ensure access nationally.

Under arrangements with private AHR clinics, following referral by a regional fertility hub team, the initial consultation should occur within six weeks. Active treatment should begin within six weeks of that consultation, unless delayed for clinical reasons. Hubs are now receiving between 500 to 550 referrals per month across all six hubs.

Public AHR outcomes reported

In early 2025, the HSE produced a report on the first year of the AHR service. The report highlighted that 2,997 couples were seen in the regional fertility hubs between September 2023 to August 2024. As of the end of July 2025, 2,669 couples have been referred for AHR treatment since the commencement of the referral pathway in September 2023. In addition to clinical pregnancies being reported further to care and management at the regional hub level, the HSE has noted an overall 38% clinical pregnancy success rate arising from publicly funded AHR treatment. The highest success rates are being reported in the 18 to 30 age bracket, with lower rates being reported in the 35-plus age bracket.

Dr Cliona Murphy Clinical Director, HSE

Why period products are as essential as toilet paper

Can you imagine being forced to bring your own toilet paper to work because it’s not provided? Even worse, imagine forgetting it and being caught off guard. For most, that scenario is unthinkable, yet for people who menstruate, the equivalent happens every day.

At Riley, we believe period products should be treated just like toilet paper, readily available in every bathroom.

The hidden workplace inequality Research shows that 86% of women have started their period at work without the necessary products on hand, and 79% have resorted to using toilet paper or other makeshift materials. We wouldn’t dream of expecting someone to rip a piece of paper from a notebook to replace toilet paper, but when it comes to menstrual products, this kind of ‘make do’ culture persists.

Why businesses should care

This isn’t just about comfort; it’s about equity, dignity, productivity and retention. Lack of access to period care in the workplace can lead to stress, lost focus and absenteeism. By contrast, providing free, sustainable period products sends a powerful message: ‘We value our employees and their wellbeing.’

Forward-thinking organisations already offer this basic human need. It’s a small investment with a big return, in morale, inclusivity, retention and employer brand.

Leading the change

At Riley, we know employees should never be held back by something as normal as a period. We partner with businesses to remove that barrier, so people can focus fully on doing their best work.

Just as access to toilet paper is a given, so too should access to pads and tampons. When we normalise this, we take one more step towards genuine workplace equality. Because equality isn’t equality if it leaves half the workforce behind. Join the growing number of organisations, including Grant Thornton, Stripe, various public bodies and County Councils, as well as Intersport Elverys — who recently rolled out period care across their nationwide stores. Let’s make period care as essential as toilet paper in your workplace.

Transforming Ireland’s menopause workplace crisis into opportunity

New research reveals menopause forces thousands of Irish women to step back from careers, as well as quit their jobs, costing businesses vital talent and expertise.

The Menopause Hub’s 2025 Menopause and Perimenopause survey of over 2,500 Irish women reveals a workplace crisis hiding in plain sight.

Menopause is driving talent loss

A staggering 32% of women have stepped back from promotional opportunities due to peri/ menopause symptoms, while 29% have reduced their working hours. Perhaps most alarming, 36% have considered giving up work entirely, with 8% actually leaving their positions.

With menopausal women representing the fastest-growing demographic in the workforce, this translates to approximately 286,000 Irish women contemplating leaving or having already left their careers due to menopause-related challenges. The scale of this talent exodus should concern every employer.

Performance under pressure

The workplace impact extends far beyond career decisions. An overwhelming 83% of women report that symptoms affected their work performance, while 43% missed work due to menopause-related health issues. Yet, 77% never disclosed menopause as the reason for their absence to their employer, highlighting the persistent stigma surrounding this natural life transition.

Building better workplaces

Women’s requests are clear and achievable. They want menopause policies (73%), manager and HR training (75%), accredited workplace programmes (81%) and access to menopause specialists (84%). Currently, 92% receive no menopause-related workplace support, while 51% perceive workplace stigma around menopause.

Employers also face growing legislative risk, with menopause-related discrimination claims increasingly pursued under age, gender and disability legislation. Crucially, 85% of women are attracted to organisations offering perimenopause and menopause support, demonstrating the powerful recruitment and retention opportunity for forward-thinking employers.

The path forward

Workplaces offering customised relief programmes, flexible work arrangements and destigmatising health resources report an 80% boost in staff retention, protecting irreplaceable skill capital. Over 50% of menopausal employees increase their productivity, while organisations gain major reputational lift.

On 1 July 2025, the UK Government published its Employment Rights Bill roadmap — the biggest transformation of workplace rights in decades. From 2027, UK businesses with over 250 employees must have menopause action plans, with voluntary adoption from April 2026.

Supporting women through refuge and outreach services

Women’s refuge centre continues to grow stronger as we strive to protect, support and empower women and children.

One of the most recent achievements for ADAPT Kerry is the approval of funding for the renovation and expansion of our existing refuge. This development will provide 13 apartments, enabling us to respond more effectively to the needs of families seeking safety. The project has received widespread support in Kerry and nationally, underlining its necessity. It will allow us to accommodate more women and children seeking shelter and protection.

Expanding services for women and children

Currently, we support 500 women yearly through our refuge and outreach services. Our team is growing: we now have a Play Therapist on staff, and we are expanding our children’s services within the refuge. Our Legal Advocacy response is also developing, with the delivery of legal clinics, and we have facilitated several 12-week support programmes for women who have experienced domestic abuse or coercive control.

The continued development of our services depends on funding, fundraising and income generated by our social enterprise, the ADAPT Kerry Charity Shop. We remain deeply grateful for the generosity of donors and volunteers, who give their time, resources and energy to support our work.

Safety through law and policy

Our new Strategic Plan reflects our vision of a society where women and children can thrive, free from domestic violence and coercive control. We strive to ensure that women who reach out are protected, supported and empowered — in times of immediate crisis and in the longer term — while recognising their strength and bravery. Women and children who are hurt, harmed or isolated deserve a strong and compassionate response from all of society.

We have already seen the positive impact of the Domestic Violence Act 2018, which criminalised coercive control, and more recently, the Criminal Justice (Miscellaneous Provisions) Act 2023, introducing new offences including stalking, harassment, non-fatal strangulation and suffocation.

With Cuan, the new agency for domestic, sexual and gender-based violence under the Department of Justice, we expect further progress in strengthening protections for families experiencing domestic abuse and coercive control.

Catherine Casey General Manager,
Refuge

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