Johnny Knoxville
A NEW ERA of male grooming
Michael Fassbender Darren Criss
Steph Curry
L
ook around the page for a list of some of the celebs Sydney Sollod has groomed in her time.
Hollywood stars have long embraced the power of facial treatments, moisturising regimes, and even makeup, but it’s taken the general public a long time to follow suit. Now that barbers are finding men more willing than ever to put some effort into all parts of their appearance, there are new opportunities to add to your services and increase your income.
“At the very least, cleanse, moisturise, and always use sunscreen daily,” she says. “Those three are the most important. For the more adventurous man, add in a gentle exfoliating wash once or twice a week.”
Chances are you’ll be familiar with face masks at least, with the likes of Barber Pro introducing popular ones into the market in the past year, and Sydney is a strong believer in them. “I’m a big fan of face masks,” she tells us,
A key part of Sydney’s job hasn’t quite caught on yet here in the UK – male make-up. We maybe can’t imagine men asking for makeup help as they sit in the barber chair just yet, but with the way things are going is it not just a matter of time? Sydney is already beginning to see regular men using it for special events. She says: “I’ve had many clients reach out to me before a date or a last minute event with a blemish or dark circles from a late night and are in desperate need of beauty help. I think it would be wonderful if we get to a point one day where a man can walk into a shop and get their hair and make-up done. Everyone wants to feel their best, so why not?” Time to invest in some lessons, barbers?
5sos
You may well find it’s easier than ever to
Many barbers won’t have the knowledge themselves to pass on to their clients so Sydney recommends “stopping by local spas and skincare clinics to talk to as many professionals as possible. Also go into the marketplace and try all the products you can – trial is ultimately the best way to know what really works and what you like about them.”
“especially eye masks which I use a lot on my clients. They’re quick and very effective for making clients look wide awake. I like to start with an eye mask and while it’s working I can style their hair. My favourite masks are by Rodial.”
Alex Turner
As a barber client consultation is as vital a part of your job as cutting hair, and Sydney believes there’s a few simple facial steps you should be advising your clients on.
convince your customers to engage with a daily skincare routine as Sydney says she has “noticed a rise in men asking questions and wanting to learn how to take care of their skin. More and more of my clients are getting facials, which is a great surprise. Facials a few times a year do wonders for your skin and are great for anti-ageing.”
Cameron Dallas
Scott Foley
Taylor Lautner
John Mulaney
Jared Leto
Tommy Hilfiger
David Beckham Ryan Murphy
Josh Gad
Jeff Goldblum
Bob Odenkirk
Idris Elba
Elijah Wood
Jason Segel
Dan Stevens
Brandon Ingram
Patrick Schwarzenegger
John Legend
James McAvoy
Zac Efron
Connor McGregor
Ryan Reynolds