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VOL.7 NO.1 Feb - May 2014 SGD13 (Incl. GST) BND13 AUD13.95 HKD80 THB295 PHP295 IDR70000 MYR15/18 (W.M/E.M)

Discover the ID showcase that exemplifies how dwp bring ideas to work a classic reborn | Keeping Privacy | Hatch a Plot | Reliving a Legacy Sociable cluster | Pods of Change | Meet me half way | Power wire

Publisher’s Letter

The Unsung Heroes Picture an orchestra conductor without his ensemble. There’s bound to be no music.


ust what is design? It can fuel countless debates, arguments even; or spur endless conversations. It’s ultra-fluid, time-sensitive, unpredictable and subjective. That’s the beauty of design, in my humble opinion. That’s why it never goes out of topic. In our context, design not only encompasses the environment or aesthetics but what makes up the holistic space. We thought for once (in OC), we pay tribute to the great unsung heroes of furniture designs. Furniture pieces make up a very important component of any space, be it office or home, restaurant or public space. Would a space function cohesively without furniture? Picture an orchestra conductor without his ensemble. There’s bound to be no music. Within this issue, we’ve curated a selection of furniture that has (or will) impact the holistic design of space. Some are re-launched, classic pieces that awed many years back while others are unveiled as new inventions. The thought process that went into the architecture, design, functionality, ergonomics and comfort levels thoroughly deserves a distinct mention. As without furniture, even the greatest of interior designers will not be able to put together a complete space. We’ve decidedly increased the selections in Fitting Interiors and we’ll continue to feature trend-setting, great inventions to make this reading material a more fun read. I’ve a strong feeling the Entrée section will see a surge too in the next issue. As we move from country to country, region to region, continent to continent, we’re sure there’ll be more to uncover. Design will be a never-ending topic.

Kenneth Khu


Infinity by Haworth










Publisher’s Note The unsung heroes



20 22 28 32 38 46 52 58 64 70 74

Bringing ideas to work An office with a view Green is the new red Overflowing fun & creativity Breaking out in energising style Creating connectivity by design Collaboratively branded design Fostering healthy workspaces Natural healthful corporate design Off-the-wall relocation Benchmark work environment


Leadership Viewpoints


Office concept

V7N1| Feb - may 2014








82 86

Power of diversity DWP’s philosophy

94 96 98 100 102 104 106 108 110 112 114 116 118

Fitting Interiors A classic reborn Keeping privacy Hatch a Plot Reliving a legacy Sociable cluster Pods of change Meet Me halfway Power Wire Fitting work styles Brave heart Fashion floor The ocean at your floor

123 130

The social circle The wing-ed master

100 98 13

Content & Team KonexUs by CMS Electracom



Power of Diversity by Haworth, Morten Jorgensen


Design does matter by Teknion, Adam Guli


KICCA by Kastel content Managing Editor Kenneth Khu Editor Pang Yin Ying assistant Editor Mandy Chin Contributing Editor Dorothy Lung Art Director Eric Phoon Senior Designer Sandy Liew Company Publisher Kenneth Khu Business Manager Edmond Lee Business Executive Kelvin Ong Customer Service Winnie Lim Contact Media Edge Publications 1001 Block D Tiara Kelana, Jalan SS7/19 Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia. T: +603 7887 4525 Printer GRAMEDIA PRINTING GROUP Kompas Gramedia Building Jl. Palmerah Selatan no 22-28 Jakarta 10270 - Indonesia. Permit Number KDN PP15689/11/2013(033144), MCI(P) 044/01/2014


EMAILS ADVERTISING EDITORIAL Contribution SUBSCRIPTION WEBSITE Magazine Office Concept is published three times a year and is circulated throughout the Asia-Pacific region. Opinions expressed are those of the contributors and not necessarily endorsed by the publisher. COPYRIGHT NOTICE All rights, including copyright, in the content of this publication are owned by Media Edge Publications, Malaysia. You are not permitted to copy, broadcast, download, store in any medium, transmit, show or play in public, adapt or change any in any way the content of this publication for any other purpose whatsoever without the prior written permission of Media Edge Publications, Malaysia. PHOTO CREDITS COVER: DWP SECTION OPENER: Engaging workspaces DWP LEADERSHIP VIEWPOINTS Haworth FITTNG INTERIORS Haworth The social circle Teknion, kokuyo & interface

[ magazine ] | print + online


Fly Kite Haworth’s latest offering, the Kite system table offers endless possibilities of configurations. Be it for meetings, work, and training or socializing, the Kite features a movable, foldable and easily reconfigurable system to deliver comfort and ease of visual communications. Multi-purpose and visually appealing, the Kite’s unique shape has also proven to have a dramatic effect on the comfort and productivity – of employees.

Wood Prominence The prominent 3000 Njord never fails to impress. Despite of its slender frame, it’s built sturdy with an outstanding feature with its seat shell nested on four elegant legs. Designed by Scaffidi & Johansen, this contemporary compact lounger fits into various environments be it restaurants, hotels or offices. Made entirely out of polyester felt, the hand of this surface is a sensual experience, enabling maximum comfort. Proven to be an extraordinary armchair, the Njord has won the much-coveted “red dot design award: product design 2012” for its outstanding craftsmanship and its exemplary design language as well as three more awards.

It’s a Yes, Baby! One can’t help but just sneak a smile when they are greeted by Teknion’s Yes Baby. This contemporary range of lounge chairs is designed by renowned Italian designer, Roberto Romanello. With a keen eye for delicate forms and statement-worthy pieces, Romanello envisioned the adorable Yes Baby to add architectural style and texture to any public space, casual environment or home office. The geometric shape of the Yes Baby features an internal metal frame and cold-injected, nondeformable polyurethane foam for exceptional comfort.



Multipurpose Kicca True to form, Kastel celebrates comfort with design in its successful product offering, the Kicca multipurpose chair. Suitable for both indoor and outdoor environments, this stackable contemporary seating is highly versatile and available with different options of fixed or swivel frames. With its ergonomically contoured seat shell, the Kicca easily blends into any environment and never fails to impress. With eight polypropylene shell colours and more than 100 upholstery options, the Kicca will liven up any restaurants, cafés, canteens, waiting areas or meeting rooms.

Lounge Jack Swiss furniture manufacturer Girsberger presents the Jack lounge chair, designed by Burkhard Vogtherr. The Jack is an easy chair offering all the comfort one can wish for without being excessively bulky and taking over the room. Designed with sheer elegance in mind, the Jack lounge chair was inspired by Vogtherr’s philosophy of aesthetic reductionism and its systematic incorporation into his construction and choice of materials. Jack’s shell consists of compressed veneers covered in a soft polyurethane foam, which means that the shell is stable, flexible and comfortably upholstered. The chair also has a padded seat. Vogtherr aimed for more comfort by using four rubber cushions which hold the seat shell and allow it to move. This enables the seat shell to sway and rebound gently.

Kayak in Style Kastel’s Kayak is a very comfortable wide stylish armchair for relaxing, waiting and reception areas. It comes with different options of either fixed or swivel bases and three backrest dimensions. The Kayak’s edgy, angular design is proven to fit well with any modern interiors and architecture. The geometric forms can be further emphasized with bi-colour upholstery or square stitching patterns.


Bringing Ideas To Work Offices designed to make new ideas, collaboration and productivity come naturally.

An Office with a View


Bangkok, Thailand

Dwp Head Office

The dwp reception is an example of clean, yet warm, lines and a professional approach, leading to the open-plan office area and flanked by transparent meeting rooms.


The brilliant and vibrant red is a stimulus for productive meetings, where walls are filled with inspirational award-winning designs.


Bangkok, Thailand

Dwp Head Office

All of dwp’s integrated design services are divided into four distinct dwp portfolios, namely lifestyle, community, work and infrastructure. These encompass and are managed and driven by the different dwp studios across the globe. dwp portfolios, and the studios therein, ensure dwp delivers projects that retain the qualities of a highly focused and specialised service, every single time, yet over a broad spectrum. dwp’s lifestyle portfolio is responsible for everything from hospitality to residential and retail projects; the community portfolio covers all civic, education healthcare and seniors living projects, as well as sport and leisure facilities, while the work portfolio includes banking and finance, and all other workplace related projects. The infrastructure portfolios includes industrial, transport and defence projects, in addition to large urban design. All dwp studios benefit from the dynamic of working across borders and sharing knowledge, through a widespread network, truly demonstrating diversity, flexibility and creativity. Projects range from the very large, right down to small boutique endeavours, for branded names or private individuals, for each sector. dwp’s range and flexibility is undeniable throughout. dwp produces intelligent, tailored solutions. A rigorous approach to each project is applied by a dedicated, experienced design team, highly specialised in each field.

Left down: Office balcony - Lumpini Park wing Middle: Dwp breakout area Right: Open-plan office environment



Bangkok, Thailand

Dwp Head Office

dwp personally appreciates that today’s corporate workplace is a bustling, stimulating, inspirational environment, for smart, effective and knowledgeable work teams. Designs need to reflect the corporate brand and culture, as well as emulate success and promote employee satisfaction. dwp sets their own standard.

A simple and elegant design of the waiting area and meeting room sets the tone for clients and visitors from the outset.


Green IS THE NEW red


Beijing, China

Red Hat Offices

LEED Gold Certified

The Red Hat reception makes instant impact with signature corporate colours and branding. 29


Beijing, China

Red Hat Offices

Red Hat is the leader in enterprise Linux and is the most recognised open-source brand, in the world, with ambitious plans to keep the business dynamic, whilst attracting young gifted technical employees. dwp in partnership with IA were commissioned to provide interior architectural services that would transform Redhat’s existing facilities into a workplace that embraced collaboration and learning, whilst helping change the way people worked. Their workspaces now meet and connect with a cool edge and also feature an innovatively designed cafÊ area, adjacent to the training facilities. The acoustic walls and banquet seats have been designed to create tight intimate open spaces in this large corporate headquarter. To cater to the high amount of Gen Y staff, spaces were maximised, through the use of linear and minimal interiors concepts. Red Hat has made some changes to address the new working culture, to attract and retain quality staff. Located in the Prosper Centre in Beijing, the Red Hat office has achieved the internationally-recognised green building certification: LEED Gold accreditation.

Location: Beijing, China Size: 800sqm Completion: November 2009

Top Left: Red Hat open-space work area Top Right: Red Hat pantry area Far Left: Meeting room Left: Training room


McCann World Group office corridor from reception sports the dynamic colours and flow of the workplace with trophy display and signature red chairs.


Bangkok, Thailand

Mccann worldgroup




Bangkok, Thailand

Mccann worldgroup

International architecture and interior design firm dwp were requested by McCann Worldgroup to create the interiors for their Bangkok offices on the 25th and 26th floors of the city’s Sathorn CBD, with a view to a collaborative environment. The design theme chosen was ‘The Journey of Truth’, and inspiration was drawn from two main factors, namely the company’s rich history and its defining characteristics. While McCann is a long-established firm, they have managed to maintain a fun, creative and open-minded working style. The defining characteristics were applied to the 25th floor working areas, while the historic nature of the company was recounted on the 26th floor, which houses the meeting and hosting areas. Greys and red were selected as the main colour scheme to fit the corporate brand, with fun design elements and accent colours, and dwp consulted closely with the client, to ensure maximum functionality and workflow, within the new vibrant office space. Since floorplate is quite narrow, dwp placed a central collaboration hub in front of the main entrance, to functionally connect the two wings of the building. dwp ensured a flexible open space, informal communal areas and maximum natural light penetration, with open views, to help with productivity and knowledge-sharing among staff.

Location: Bangkok, Thailand Size: 2,808sqm Completion: August 2013

Left: Recreation area (Social centre) Bottom: Feature wall in front of the meeting hall



Bangkok, Thailand

Mccann worldgroup

Left: Discussion Area Top Right: McCann Truth Library Bottom Right: Boardroom




Bangkok, Thailand

scb HQ

SCB offices and training centre feature walls and corridor reference the building’s architecture and corporate colours within the design.


As part of an ongoing relationship designing for SCB, dwp were asked to create the layout for the SCB offices. The open plan office ceiling gives the floor a feeling of openness and height. The 120-degree workstations were designed to provide flexibility for expansion, relocation, and project-based teams for ease of communication. The general carpet tile that dwp custom-designed was based on the crystallisation concept depicted from the building’s structure and architectural design. The pattern is also a subtle symbolic ode to SCB’s iconic history. The offices are integrated seamlessly into the planning with glass façades, where maximum natural light spreads throughout. Each floor has shared meeting facilities, with a central café that turns into a social gathering place, accessible to all staff. The shared facilities are planned on either side of the lift lobby for accessibility and functional circulation. dwp creatively designed each and every floor’s public corridors and toilets differently, by carefully selecting super graphic patterns of nature and scenes aimed at re-energising users, as they break or transition to another business unit or floor. SCB’s corporate colour was used throughout the scheme as a vibrant access, transition and brand identification point.


Left: Open-plan breakout area Top Right: Training centre corridor and breakout Bottom Right: Reception at the training centre

Bangkok, Thailand

scb HQ



Bangkok, Thailand

scb HQ

Left: SCBAM Lobby Top Right: Seating area Bottom Right: Casual meeting room


Location: Bangkok, Thailand Area: 22,585 sqm Completion: June 2010

Above: SCB Home Loan Center lobby Far right: SCB Home Loan Living area Right: SCB Home Loan pantry


Bangkok, Thailand

scb HQ


Creating Connectivity By Design


Bangkok, Thailand

Prudential Offices

The Prudential Bangkok HQ sports a clean, professional and transparent design, to instill confidence and represent the brand identity.



Bangkok, Thailand

Prudential Offices

dwp | design worldwide partnership was commissioned to create the interiors for Prudential Life Insurance offices in Bangkok. A previous client of dwp, Prudential Life Insurance is one of the largest insurance companies from the UK, with a large representation in Thailand. The 22nd to 27th floor of the Sala@Sathorn Building, in Bangkok’s city centre, is home to the new call centre offices of Prudential Thailand. dwp was charged with the interior design work for all 6 floors of this 5,892sqm workplace project. Creating a connectivity solution, dwp cut through four of the main floors, opening up the entire space, and designed a grand staircase, presenting a definite wow factor, as per the client’s desire. dwp incorporated Prudential branding and graphics, vibrant splashes of colour, particularly their corporate red, against a neutral base palette. The resulting design is contemporary and sophisticated. It offers a timeless and utmost professional appeal.

Location: Bangkok, Thailand Size: 5,892sqm Completion: July, 2012

Left: Prudential pantry facilities



Bangkok, Thailand

Prudential Offices

dwp incorporated Prudential branding and graphics, vibrant splashes of colour particularly their corporate red against a neutral base palette.

Top left: Prudential seating space Left: Executive office Top right: The bright and airy staircase promotes workplace connectivity




Bangkok, Thailand


The MediaCom reception offers a warm, welcoming environment with casual seating and vibrant colours.


Top left: MediaCom meeting room Top right: Pantry and relaxation area Bottom right: Executive office


Bangkok, Thailand

Location: Bangkok, Thailand Area: 950sqm Completion: April 2012


MediaCom is one of the subsidiaries of Group M, a previous client of this international architecture and interior design firm dwp. They are also one of the world’s largest networks of media buyers. dwp were engaged to deliver a 950sqm turnkey interior design and build project on the 20th floor of the Ploenchit Centre, in central Bangkok. The whole floor had to accommodate 90 staff, and needed to be injected with a concept of freshness and fun, for this successful media company.


The space is not only stunningly aesthetic, but also highly functional, where casual and flexible meeting spaces and brainstorm areas are provided for creative thinking and discussions.

The space was designed to include a reception, meeting facilities, an open-plan office, the MD’s office, collaboration areas, pantries, utilities and storage. Inspiration for the design was drawn from the company motto ‘People first, better results’. To create an inspiring environment that was challenging, innovative and unique, dwp opted for Mediacom’s corporate colour, a vibrant pinkish red, mixed with white and dark grey, with some warm timber accents Some of the standout features include a lightbox, as a trophy display, at reception, and a vast pink accent wall running along the corridor and Mediacom branding, as well as largescale digits at meeting facilities. The space is not only stunningly aesthetic, but also highly functional, where casual and flexible meeting spaces and brainstorm areas are provided for creative thinking and discussions. A large breakout area with bar can also be used as space for events and parties, while the open-plan office layout encourages collaboration.

Right: Recreation area


Bangkok, Thailand



Fostering Healthy Workspaces


Bangkok, Thailand

Astra Zeneca HQ

This welcoming reception is bright and vibrant, as natural light penetrates the glass panel behind the reception desk.


Strong, bold and vibrant graphics echo the corporate voice and culture for a sense of belonging.


Bangkok, Thailand

Astra Zeneca HQ

Strong branding was essential, using the key Astra colours of purple, yellow and violet.

dwp created the concept for the relocated corporate head offices of Astra Zeneca Thailand, in Bangkok’s CBD. Having researched the new offices of Astra worldwide, dwp understood the key corporate principle of one of the world leaders in pharmaceutical medicines, equipment and treatment: ‘Health Connecting Us All’. Astra Zeneca was very keen on healthy surroundings, to foster better communication, connectivity, creativity and a sense of community and pride. Strong branding was essential, using the key Astra colours of purple, yellow and violet, set against a white organic backdrop. A sense of community was primarily achieved by providing certain key areas. These included a large breakout space, as well as the business centre for visitors and staff, in the heart of the office at the reception hall, with the boardroom just adjacent. The boardroom can open out onto the reception area with large, flexible swivel doors. A violet angular reception desk obtained an angled glass back wall, allowing in maximum natural light, to an often artifically light area. There, also modern seating in white metal, with yellow upholstery was set on carpet inserts, in matching violet. Creating a muted tone of ceramic tile in light and dark wood pattern offered easy maintenance. In the open-plan office space, a specially-designed hotdesk hub of two large counters, shaped as the letters A&Z from the company name, was reflective of the company’s logo. Integrated in this hub were stations for 24 staffs and two large sofas, as well as coffee tables and stools. The cellular offices received angular walls for a sense of modern dynamism, while angular aluminum door frames added whimsy and 120-degree white desks served up an organic feel. Furthermore, yellow pedestals mimicked the brand colouring, complimented by custom graphic walls, in organic angular, lit backdrops, and fullheight interior billboard signage.

Location: Bangkok, Thailand Size: 1,400sqm Completion: July 2011


In the open-plan office space, a specially-designed hotdesk hub of two large counters, shaped as the letters A&Z from the company name, was reflective of the company’s logo. TOP: Astra Zeneca recreation area Right: Waiting area


Bangkok, Thailand

Astra Zeneca HQ


Natural Healthful Corporate Design


Ho Chi Minh City, Vietnam

Hoffmann La Roche Offices

Warm timber and shimmering surfaces are a far cry from the usual clinical approach of healthcare design, to focus on wellbeing.


Top: Waiting area with a view Top Right: Meeting room with leather white chairs Bottom Right: Meeting room with black corporate style chairs


Ho Chi Minh City, Vietnam

Hoffmann La Roche Offices

Hoffmann La Roche Vietnam, a recognised pharmaceutical company, occupies 1,100sqm of the iconic Bitexco Tower of Ho Chi Minh City, and sought a highly reputable firm for the interior design and build of their offices. Entrusting dwp, the brief included the design of a reception, 5 meeting rooms, a town hall meeting room for 130 people, the open office area for about 65 people, hot desk areas, a boardroom, 10 private offices, a library, IT rooms, filing and storage.


With the client wanting to avoid the usual ‘clinical’ healthcare look, dwp’s approach was to create a look and feel that focused on the health and wellbeing of employees. This was achieved using natural materials and colours, combined with green zones, incorporated into an open-plan office area. Among other outstanding features, the reception area design boasts a custom-made timber ceiling, further enhancing the natural look. In addition, planterboxes were installed in the open office space for some greenery, as part of the design of printing benches and hot desks, as well as large graphic feature walls with scenes of nature.

Location: Ho Chi Minh City, Vietnam Area: 1,100sqm Completion: May 2012

Right: Pantry and informal gathering area


Ho Chi Minh City, Vietnam

Hoffmann La Roche Offices


Off-the-wall relocation

The open-plan workstations have a fun, stimulating and motivational feel, with colourful graphics and low partitions, encouraging information exchange. 70

Seef, Bahrain

Zain HQ


Zain is a telecommunications company in 24 countries in the Middle East and Africa, employing 15,000 staff and having some 64.7million customers. For the relocation of their group headquarters from Kuwait to Bahrain, Zain engaged dwp, to shape the interiors of a new 11,000sqm 22-storey building in Seef. To accommodate 650 staff, the design by dwp had to respect concept guidelines by Future Brand.


Top: Lobby and lift hall Top & Bottom Right: Pantry facilities Far Right: Breakout area and informal meeting space

Seef, Bahrain

Zain HQ

Location: Seef, Bahrain Area: 11,000sqm Completion: August 2009

The work involved an upgrade of all existing building services and finishes: lift lobbies, lifts, kitchens and toilets, in addition to office and client areas. Each floor received its own graphics, relating to its function: Finance, IT etc. These graphics were designed by Future Brand, for use in Zain corporate offices. The furniture was primarily from Vitra, with classic pieces from the Eames collection, and workstations were by Hayworth. Having won the Zain Headquarters project in a competitive bid, dwp were subsequently engaged to provide services for several more Zain projects, including 3 in Africa.


Benchmark Work Environment


Ara Damansara, Malaysia

Sime Darby Property HQ

The environment created for the Sime Darby Property offices is one of welcome and professionalism, with warm timber, polished marble and recessed lighting.


Sime Darby is a leading Malaysian Government Link company, with businesses ranging from property and plantations, to energy, motors and industrial sectors. In a fruitful collaboration, dwp have been working on various ventures with the group. This particular endeavour with the Sime Darby Group was for dwp to design the Sime Darby Property Headquarters, in Oasis Square, Ara Damansara, in Malaysia. The design objective was to create a multi-purpose office space, to facilitate the whole Property Division of the group, prior to their impending move to the new global headquarters in 2013. The design had to establish a benchmark workplace for all divisions within the Sime Darby Group. Furthermore, a key element to the design criteria was also to firmly exploit and establish the various Sime Darby division brands throughout the space and allow a smooth transition from traditional working patterns to a more open, flexible and collaborative work environment and style.


Location: Ara Damansara, Malaysia Area: 16,000sqm Completion: June 2012

Top Left: Model display area Top Right: Lobby Bottom Left: Waiting and informal meeting area Bottom Right: Waiting area

Ara Damansara, Malaysia

Sime Darby Property HQ


Leadership Viewpoints As the world of design transform and transition, industry leaders are constantly challenging themselves to innovate. We go up close and personal with these leaders to uncover their plans. Haworth

Morten Jorgensen


Brenton Mauriello Scott Whittaker Sarinrath Kamolratanapiboon

Morten Jorgensen Haworth, Managing Director of SEA

Power of Diversity We go face-to-face with Haworth’s Managing Director of SEA, Morten Jorgensen to witness how its global family are coming together to deliver one total solution.

“... the team is a dynamic and multi-disciplinary group, selected from a wide range of backgrounds and industries.”



Office Interior Manufacturer

Morten Jorgensen Haworth, Managing Director of SEA

Q: Tell us briefly your key activities/deliverables as Managing Director, SEA at Haworth. A: In 2013 we have been implementing our new total floor-plate strategy across the region, together with specific new product offerings. Our Global Clients have embraced this strategic approach; it’s a partnership mentality that goes far beyond furniture needs by including the delivery of a range of services. Our clients in SEA and around the region are quickly seeing the enormous value of this ‘one-stop-shop’ approach. At the same time we are implementing our strategy for growth within SEA, including a deeper presence in Jakarta and Manila. Q: At Haworth, you combine science and design principles to create customer-centric solutions. Please elaborate. A: I am personally a true believer of the power of diversity. One of the things I enjoy about working at Haworth is that the team is a dynamic and multi-disciplinary group, selected from a wide range of backgrounds and industries. It is for this reason that we are always able to create the ideal team to respond to different client needs and directions; by engaging the right combination of designers and sales people on each project, we are also able to provide specialists in Workplace Strategy, Change Management etc depending on the project needs. It is also from engaging the team in client facing activities that we get our inspiration and direction for new product development. And it’s an exciting and creative group of people to work with! Q: Please share what research you (Haworth) conduct to support product development. A: We collaborate and partner with a variety of organizations, many of whom are clients, as early as >>


Infinity by Haworth symbolises a new approach to office furniture based on using integrated components to create unique workspaces that span the entire floorplate. Each component within Infinity’s kit of parts has been carefully crafted to ensure it only uses the essential materials required.

About Haworth Haworth is leading global designer and manufacturing firm specializing in top quality office systems, seating and is a pioneer in adaptable workspaces. With over 20 years experience in Asia Pacific, Haworth stands alone in its commitment to the region. Headquartered in Holland, Michigan(USA), Haworth operates in over 120countries, withover 27 manufacturing facilities and more than 7,500 members. The regional headquarters in Shanghai manages 2 manufacturing facilities, 24 sales offices and 19 dealers throughout Asia Pacific, the Middle East & Latin America region. Haworth is dedicated to sustainability leadership by engaging people and processes and employing resources to provide sustainable and adaptable workplace solutions. Combining flexibility with quality and ease-of-use, Haworth’s comprehensive range of integrated and reconfigurable workplace solutions including panel-based and desking systems, seating, storage, desks and case goods respond to continual change for enduring quality. Haworth’s workplace solutions are also designed in accordance with ergonomic research to help companies optimize human and facility performance and increase employee satisfaction and retention. Haworth is your complete source for sustainable office solutions.


“We have a strong team that has deep industry knowledge and experience, as well as a healthy mix of new talents that positively challenge the way we think and respond to our clients.”


Office Interior Manufacturer

>> possible in the development of new products and solutions. A collaborative approach enables us to bring together the best minds from a variety of disciplines to identify and solve the right problems. Prototyping and solution modeling are done in the earliest stage to learn from and refine our ideas in a very immediate way. We take a set-based approach to developing new products and a rapid iteration approach to evolving existing products. Q: In recent years, how has work styles evolved and impact your product offering today? A: The contemporary workspace is a fascinating representation of just how fast the approach to work has changed in a short period: today’s workspace is likely to have four generations working together, combining completely different ideas, work styles and practices. We can no longer say that “one size fits all”. At the same time we have experienced the global financial crisis (GFC) that has also affected the workplace. An interesting fallout from the GFC was the need for our clients to be creative, agile and responsive – these attitudinal changes are powerfully reflected in the physical space and this is where we have worked closely with our clients to create game-changing results for their business and organizational culture. With the above in mind in 2013 we launched our Infinity workstation solution, which is based on a platform concept. It can easily be reconfigured – using the same kit of parts – into other applications as your furniture needs change over time. Secondly we have also developed a leasing model for collaborative furniture. This gives the client the option of having a fully flexible solution where unutilized solutions can be changed out for alternatives - with no additional cost. This approach ensures that there is no wastage of real-estate footprint. Q: What do you foresee will be the key challenges in the SEA region and how is Haworth equipped to overcome them? A: We are growing our business in the region and 2013 has seen continued expansion. The exciting challenge for us is to keep innovating and bringing new solutions to a market that is in constant change. We have a strong team that has deep industry knowledge and experience, as well as a healthy mix of new talents that positively challenge the way we think and respond to our clients. As we are growing in markets like Philippines and Indonesia we are building dynamic new local teams and developing talent within each geography. This together with the continued relevancy of our value proposition and the quality of our products will ensure we can navigate successfully into the future. Q: Haworth is a big global family. Please explain how do you keep this family in line and aligned with your vision? A: Haworth is still owned by the Haworth family – this enables us to think long-term rather than responding to short-term investors. The family approach provides a strong framework of values that all our members (employees are called members in Haworth as we are members of the same family) live to the fullest. I think our customers appreciate our integrity, transparency, respect for each-other and our unwavering commit.ent to quality. Personality is a central consideration for me in my hiring process. Our new members must be an ‘organisational fit’ as the positive culture at Haworth is very important to all of us. If your employees/members share the same values as the company they will be much better positioned to make decisions on behalf of themselves, their team and the company. Haworth has a strong culture that is reflected in our retention rate and the ongoing development of our people. Q: What’s uniquely Haworth? A: Haworth represents a total solution that includes thoughtful and considered design, sustainable production, integration of technology, collaborative furniture options and a partnership approach. We have global clients that we have worked with for many years – the central reason they come back to us is this: our people. Because of the diversity, knowledge and experience of our members, we are able to put the right people on the right project to develop solutions that cater for each individual client. It is that platform of people that constantly develops our product portfolio of standard and special solutions, creates new services, develops our sustainability strategy and services our clients on a day-to-day basis. That is the reason we have been in Asia for over 20 years and we will be present here for many more with a sustainable business platform.




Architecture & Interior Design

philosophy design worldwide partnership dwp is architecture and interior design. They create unique, memorable and compelling spaces, structures and environments, with the utmost respect for sustainability and their clients’ architectural, interior design, functional and spiritual aspirations. From small, voracious, entrepreneurial beginnings, since 1994, dwp has flourished into an award-winning, one-stop integrated design service, with global reach. Even in the most challenging of locations, over 450 multi-cultural professionals work together to deliver architecture, interior design, planning consultancy and project management, across borders, to the highest international standards. dwp’s design philosophy works to provide both guidelines and integrity to all projects. In essence, it is there to ensure design excellence: • Simplicity + Elegance: Provide simple, elegant solutions, responding to material, spiritual & cultural requirements. • Challenge + Enquiry: Question conventions and norms, engaging in thorough research and enquiry throughout the design process. • Innovation + Engagement: Experiment, explore and continually generate unique and exciting ideas, setting new benchmarks. • Connectivity + Collaboration: Exchange knowledge and encourage the global free flow of ideas, communicating with and seeking out new talent sources. dwp offers a full spectrum of integrated design services. These include architecture, interior design, graphic design, facility planning, project management, feasibility studies, turnkey design and construction, as well as F&B concepting and AV and lighting solutions, all with distinct quality assurance. dwp has proudly achieved ISO9001:2008 certification for all areas of business, which clearly demonstrates that the highest international standards of quality and customer satisfaction are the driving forces behind dwp delivering only the very best designs and service. australia | bahrain | china | hong kong | india | malaysia | singapore | thailand | uae | vietnam


“We are committed to great design and we are committed to our people and clients.”

Brenton Mauriello Chief Executive Officer

Q: Describe this journey you’ve embarked on with dwp since 2005. A: It’s been a tail of two chapters. The first was pre-economic collapse, when dwp was in growth mode. It was dynamic and we were pushing hard to implement a strategy of growth geographically, and in terms of capabilities. Since the GFC, things have necessarily changed, with some markets being devastated by the slow-down. We have really had to concentrate on management and operational issues , while not giving up on our dedication to the highest quality design. In this way, we have sought to better manage across borders and boundaries. We have moved work to locations where we had strong capabilities, but little work. This required a rethink of the way we work, as well as better utilisation of our infrastructure, particularly IT. In addition, it meant we had to inform and manage clients as to the arrangements, to allay any concerns as to service levels and/or quality output. In the end, we have actually been able to bring talent from across the region to a particular project leading to enhanced design outcomes. It is not easy in terms of processes, but the quality of the design produced is never sacrificed.


Q: What are the key lessons you’ve learnt? A: Take advantage of the cycles. But always retain discipline and dedication to core values. Q: You’ve been at the helm of numerous corporations in the construction, pharmaceutical and design fields. How do you adapt and adjust to these different industries? How does the interior design field differ from the rest? A: In the end, while creatives may say they are different, in the end it’s a business. The basic fundamentals are the same and the GFC has bought that out. Yes, there are differences in HR policy, in terms of career management, motivation and recognition, but almost everything else is similar. Don’t let anyone tell you otherwise! You’ve brought up a key point. HR policies differ within the various industries. For the creative industry in particular, how do you attract, train and retain talent? How’s the talent market faring in this context? Attracting talent is multi-faceted in Asia. There is, of course, the issue of job security, particularly during difficult times, but there is


Architecture & Interior Design

also the lure of working with an established design house, such as dwp. We find our brand and reputation precedes us and is a major draw. During the interview process candidates are provided with a window as to the types of project they may work on and thus the opportunity to expand their capabilities and careers. Another key factor are the people they will be working with. Good designers attract other good designers. There is a real desire to work with the best and on iconic projects. Q: Moving forward, what do you think will be the key business challenge(s) and how will it impact the future growth of dwp in the region? A: It’s an increasingly competitive market. Design is becoming global and the big competitors are starting to nest in our area of the woods, so to speak. Simply put, we have to continue to produce world-class designs and we need to do so efficiently and effectively. Such designs are recognised by clients and peers to be of a high standard. We tend to measure this by awards secured, peer commentary and PR recognition, which dwp has significantly amassed and aims to continue. Q: How would you differentiate dwp from the other leading design firms in the region? A: I think we are truly integrated and we can bring the best talent we have to each project, in a collaborative way, across offices. One of the founders of our company, Scott Whittaker, is also our Group Creative Director, overseeing standards and quality, in both a hands-on and mentoring way, making sure the design is right. Really, if it warrants the attention of the founders of the company, then it’s clear we are determined to deliver our best designs every time. Also, we are an Asian-based company, which means the nuances are there, in the way we manage our people and in the way we serve our clients.

A: It’s a double-edged sword. We are close to the growth markets and emerging design talent, which is a significant positive. However, at times, clients may unfortunately devalue our ‘Asian’ heritage. They look to secure an ‘international’ firm normally from the West. Yet, of course, we would counter that with the fact that we are international, with a full wide-ranging body of work, across borders, in Asia and beyond. We are able to offer the best of both East and West, and address a multitude of client cultural sensitivities, depending on the location of the given project. Q: Any plans to bring dwp to the other regions or countries? A: Absolutely. We are always looking for organic growth and, of course, collaborations. We have recently done this with the formation of dwp|suters in Australia. Suters Architects, as they used to be known, is a 50-year company with fantastic architecture credibility. By working together as one company, we can now offer clients in another region, Australia, the best of dwp and, likewise, we can bring dwp|suters expertise in healthcare, sports and education architecture to Asia and the Middle East. Naturally, we would like to look at the UK and the US as well, in the next two to three years. Q: Describe your leadership vision. A: We need to remain a tough and focused organisation. We are committed to great design and we are committed to our people and clients. It’s about tough love, I guess. Q: Please describe your typical day at work. A: 7:00 am Starbucks coffee with my partner. Then start at 08:15 sharp – never be late! Emails, documents and scheduled meetings. I try and chat directly or via our internal MSM system with our management across the globe. After work, a run in the park (5km), or it’s off to a client dinner.

Q: Being Asian-based, do you think you have the extra advantage (or disadvantage) as compared to the other global players?


“On Wednesday, in every office, we have design sessions, where we hold workshops and review design.”

Scott Whittaker Executive Director, Founding Partner & Group Creative Director

Q: You’re one of the founding partners of dwp. What inspired you to do so? A: I was working in Asia for 2 years and could see that there was market for good design and creative ideas. Clients had matured and wanted international standard design. It also seemed no one had succeeded in basing an international firm out of Asia, as typically, they were based in the UK, the US or Australia. We also had some great staff that I could see could develop with good mentoring and international exposure. I guess it was a question of ‘Why not? Let’s just do it!’ What’s amazing about Asia and the Middle East is that clients here are willing to try new ideas and concepts; they like design and see the value to their businesses. The consolidation of our industry has only just begun. There will be big changes in our industry in the next 10 years and I’m sure dwp will be at the forefront. The industry will become increasingly specialised with expert working under the umbrella of large companies. The technology used both in design and in construction is the least developed of any industry but with the move to 3D modelling and printing the entire process will change. Much of a designers work has been subsumed by project managers and other consultants reducing


fee levels hence productivity increases are imperative to allow the industry to flourish. The internet will continue to change the industry as teams can collaborate on projects across time and distance. On another level site such as that allow us to explore the latest design and trends instantly exposes both designers and clients to a huge vocabulary of work. The environment, energy and the move to cities will further change the way we work Q: dwp is now present in 15 cities in the region. How do you lead and continuously spearhead your creative vision in these diversified markets? A: We have a strong culture of collaborative design review. On Wednesday, in every office, we have design sessions, where we workshop and review design. Often, it’s by teleconference, between 2 or 3 offices. It’s really a great way to drive design and ensure quality. Personally, I work with our teams on ideas and inspiration, rather than simply sketching it myself. We have 7 design guidelines that we measure a project by, but ultimately a good design comes from a clear concept that’s simple and well executed. I think I help the teams to ensure the design concept is holistic and works at every level of the project. >>


Architecture & Interior Design

7 Measures of GOOD DESIGN: • Symbolism of form • Structure in which it is accommodated • Services that provide the built eco system • Relationship with the immediate environment • Measurable benefit to clients and community • Way users experience and move through it • Quality of natural and artificial light Q: Workspace design has evolved over the past decade. Where do you think it’s heading to? A: It’s at a point where we will have big changes. The promise of the internet and mobility are finally being realised. With iphones, ipads and super light laptops, we don’t need to be tied to desks or wires. Paper is starting to disappear and, with everything stored on the cloud, most people will need a simple desk and chair to work. This frees the office up for collaboration and meeting spaces. Teleconferences are now part of daily life. The office will be more of a lifestyle focused space that encourages interaction and innovation. Q: What is the impact of sustainability in today’s workspaces? A: We recently completed a community library with HSBC that was awarded LEED Platinum. It was a great collaboration between a client, for whom we had designed many offices, the local government bodies and dwp. The project used passive and active design, and recycled materials. Passive design included sun shading, use of recycled materials will active systems includes solar panels and water reticulation Everyone is proud of the project. Q: ‘Green’ is expensive. Myth or fact? A: Myth, many of the big impact items have little or no cost impact and savings are long term. While building costs may be 20 to 30% higher, there is less impact on office fit outs. Many of the green ideas are about reuse, recycling and local materials, which have cost savings. Lighting is one of the exciting developments. Once more expensive, now the cost of LED lighting is rapidly coming down and energy savings are real. The next big thing will be the

addition of an IP address to everything in the office allowing full control and monitoring of the work environment, in terms of lighting level, temperature, etc. Q: There’s a famous saying – ‘Design is subjective.’ What’s your take? A: Design can be subjective and particularly fashion, but beauty is usually universal once the context is understood. We aim to design beyond fashion, to create simple elegant designs that are of the time, but timeless. Q: What does timeless design mean? A: There is something beyond fashion that is universal in terms of beauty. Every human experiences the wonder of a sunrise, mountain peak or ocean and understands the intrinsic beauty. Great design can follow this and great architecture still inspires long after it is no longer fashionable. While design should represent the times it can be timeless Q: Where do you go to seek continuous design inspiration? A: Just about anywhere I go I will be inspired by something. It could be travel, a movie or a book. Often, it’s simple things, such as pattern or an image. I do love Google image search for instant inspiration. I think if you are inquisitive and want to learn and understand more, then life is always full of inspiration. Q: How do you, in turn, inspire your creative team? A: Inspiration is about excitement but also allowing the team to explore. It may be simple idea that can spark a project or simply seeing things through different eyes. Design is never easy so often inspiration is about challenging ideas and pushing the team beyond a comfort level and saying “can it be better, more resolved or more beautiful?” Ultimately a great client who appreciates the design process is the inspiration for the team and motivator for us to do great work.


“Our key driver in building a successful business relationship is exceeding client’s expectations.”

Sarinrath Kamolratanapiboon Partner and Regional Business Development Director

Q: What’s your key driver in building a successful business relationship? A: Our key driver in building a successful business relationship is exceeding client’s expectations, whilst maintaining our standards, in delivering an exceptional design package. This ensures client satisfaction and repeat business. Q: Please share the challenge(s) you face in meeting client’s needs. A: The challenge on the design aspect is always there, however at dwp, our creative team is so diverse that we are able to undertake and tackle any brief/concept that is asked of us. With our 15 offices, we are able to pull specific talents and resources from across the board, at all times. The difficult challenge is normally meeting a client’s budget and programme, which can sometimes determine and overrule the design factors. Clients often have a fixed budget, while having minimal knowledge of actual market costs. With regards to programming, when asking client the expected completion date, their response is always “yesterday”!


Q: What’s your reply when it’s ‘yesterday’? A: We always provide our clients with a realistic programme and explain the processes and phases involved in dwp’s design process approach. This is typically as follows: • • • • • •

Start up and briefing Schematic design Design development Documentation Tender Construction

Depending on the client’s preferences, we remain flexible and are able to fast track any of the phases to expedite the process, without compromising on the quality of our designs. We make sure that our creative design aspects and results will not suffer, and clients have expectations that can be fully attained with any time limitations. Furthermore, we ensure the is no compromise to the quality of our detailing and documentation.


Architecture & Interior Design

Q: Do client needs differ in the different geographical markets? If yes, how is it different? A: Definitely! Different cultures have different design aesthetics. Clients in the Middle East would for instance appreciate a design that is different from our clients in, say, China. This is only natural, and given our locations and multi-cultural teams, we are an ideal position to cater to cultural requirements. Q: How is dwp equipped to tackle cross-border resource exchanges? Do you fly people all over or is it done virtually? A: dwp’s offices are all connected and we are able to initiate design and project reviews virtually. We sometimes have up to three offices working simultaneously on a single project. At other times, we physically move people around, to work on a specific project, based on their experience, the clients’ requests, as well as bearing in mind cost-effectiveness and efficiency. Q: Are you selective in the projects you undertake? A: Yes, we are specifically particular in making sure that we are able to have full control in design. We avoid undertaking projects where a client expects to be able to hand us with a design concept to be developed. We want to make sure that we create an awardwinning or iconic project for every client. This means having full control from start to finish is very important. Another deciding factor is the programme. We have our processes for design, where all projects go through rigorous design reviews by our creative directors, so that we deliver only the best. We will not undertake projects with super-tight deadlines that may compromise our design and standards. Q: Please cite an ‘iconic’ project you’ve successfully delivered in recent years. A: dwp is well known for our signature, award-winning rooftop F&B designs (i.e. Sirocco and Breeze in Bangkok, Thailand, New Asia Bar in Singapore, Capital Club in Dubai & Bahrain, etc.,,) as these projects are widely published. What people don’t know is all the workplace projects that we’ve done as these are most often

confidential. We probably deliver an average of at least one completed workplace project a month. The latest award that dwp has won for workplace is Astra Zeneca in Bangkok - Winner of Office Interiors from the Asia Pacific Property Award 2013. Other awardwinning workspaces we have created include SCB (Siam Commercial Bank), Nestle, Thomson Reuters, Hewlett Packard to name but a few. The one that we were most proud of is the ‘Johnson & Johnson Consumers’ project, winning the Best Office Awards for “Healthy Lifestyle”. This project was one of our very first projects, where sustainability was one of the key factors in our design to promote a healthy workplace. The renovation included the façade & drop off (involving architecture and landscape), and the full interiors and FF&E of J&J’s office. We created a new spacious green and naturally-lit lobby entrance that gave the tired previous space a fresh new look, bringing the outdoors in, as an extension of the interior design. Q: How do you convince cost-conscious clients to ‘invest’ in your design idea? A: We are quite practical in our designs – less is more. We also try to source locally, whenever possible, as well as provide smart detailing, to help reduce construction costs. Smart detailing is a specialist detailing technique that can help reduce construction costs and minimise construction flaws, e.g. partitioning details, ceiling coves and decorative detailing, as well as fixed and loose joinery details and specifications. For projects where cost is really an issue – where the client really has a limited budget and we need to push for our design – we would go over, in detail with the client, the specific items that we feel are imperative to our design concept, so that the client understands the importance of those items, to the success of their project. Having said that, most of the time, we still meet our clients’ budgets, by spending more on the features/ public areas and cutting costs in staff and back-of-house areas, to compensate.


FITTING INTERIORS Discover the right fit & balance with careful material selection

by Haworth xFriends, Orangebox

KUSCH+CO | Sรณley Kastel | Kuadra Top Brunner | Plot Girsberger | Modell 1600 HAWORTH XFRIENDS | Cwtch HAWORTH XFRIENDS | Airea TEKNION | Meet Me CMS Electracom | Softwiring BORUSC | Infinito AM OFFICE | The Brave NIRO GRANITE | Fossil Wood & Bloomsbury INTERFACE | Net Effectโ„ข

Right: The Sóley will remain a classic with its noble and slender disposition.

a classic reborn It’s a timely reappearance for this 80s iconic design.

102 96

Folding Chair

Sóley | Kusch+Co


ack in 1983, a young Icelandic designer, Valdimar Harðarson had showed Dieter Kusch a prototype of this chair. His first comments were equally unforgettable. A deeply-awed Kusch had proclaimed: “This is a beautiful chair and the very first one I have seen that is foldable without it being obvious. We will make this chair a classic.” Series 2750 Sóley was launched shortly thereafter. Harðarson had named the chair after his daughter.

A Deserved Award Winner Thirty years ago, Harðarson’s puristic design received great acclaim. The Sóley scooped the Roscoe Award in the USA and two Good Design Awards in Japan, garnered the title “Chair of the Year” in 1984 and was subsequently honoured by the DesignCenter Stuttgart. Statement Piece It is with obvious reasons why the Sóley has created such lasting impressions. Combining function and aesthetics, the Sóley fits into any space effortlessly. Built as a space-saver when folded, the Sóley can also adorn walls as work of art. On stand-by, the Sóley has a depth of only eight centimetres. It meets urgent needs for extra seats at the spur of the moment, be it for discussions, lectures, private events.

Less is Definitely More Designed for its primary need – a seating, the Sóley has impressed further with its noble and slender disposition. Almost akin to a standalone sculpture, the Sóley is an appealing interplay of shapes. The Sóley is pleasing to the eye. That is why this iconic design will remain in vogue for many years to come.

Left: Folding chair Sóley unfolding its potential within seconds.


Keeping Privacy Italian furniture designers Kastel unveils a modular seating system that allows for private conversations in style.


Lounge Seating

Kuadra Top | Kastel


ecently, we’ve witness greater demand for flexible and modular furniture to facilitate today’s work patterns. Work is no longer confined to a desk but it can take place just anywhere, anytime. With business leaders actively promoting team work, office furniture designers have also joined the bandwagon in creating collaborative environments. The Kuadra Top is one innovative example of modular interchangeable, modular and dockable seating system that features a soft seating and high back panel. This series of modular sofa is suitable for waiting rooms, reception or meeting areas. Easily blending into its environment, the Kuadra Top allows for private conversation area and its special padding joined to woolen fabrics help in the reduction of noises. The Kuadra Top is designed by Kastel, a leading Italian firm which specializes in the production of various types of seating for offices, communities and the home. Kastell’s range of products undergoes deep and authentic ergonomic research, functionality studies and quality control.

Easily blending into its environment, the Kuadra Top allows for private conversation area and its special padding joined to woolen fabrics help in the reduction of noises.


Hatch a Plot B

erlin-based design studio osko+deichmann were looking to create an unconventional furniture piece that was flexible enough to facilitate various activities. The birth of Plot for Brunner – a space-creating, modular piece of seating furniture for various sitting positions, offered just the perfect solution. Easily integrated within offices, foyers or lounges like a natural “loungescape”, the open concept Plot, which is based on a square module caters to those who not only want to sit but lean, move, interact and communicate in a relaxed manner. Plot offers seats that are adjustable on three levels and interprets the function of arm and back rests in a completely new way. The square module offers up to six combinations of seating arrangements. The middle level – with the arm rest, was designed in a highly flexible way and can be repositioned without the use of tools. The upper level – with the back rest, remain fixed and is closely connected to the base element by striking, powder-coated diagonal bars. Various configurations are possible with this concept – from individual module, classic sofa settings to linear structures spanning corners or islands. The concept of Plot suits perfectly for both compact as well as large floor plans.

Space for Personal Items If placed in locations where people carry luggage and bags, Plot offers unconventional variants of the modules that come with shelves. Larger pieces of the furniture can be extended by space-creating addons such as trays, tables, planting vessels and functional wall screens – and these can also be divided into different communication zones. Use of the individual levels is open and flexible: They offer generous sitting space and placements for laptops, trays and other items. Appealing to the Senses – Colour and Material Plot is characterised by a carefully developed colour concept which appeals to the senses. It features a subtle mix of earthy, warm or even cooler tones. The range of colours is adapted to the colour of the lowest cushion and is available in seven colours. There are also two monochrome options. The material of the coloured seats is just as appealing with high-quality faux leather with a fabric structure and a metallic look combined with side and back rests in grey Trevira.


lounge seating

Plot | Brunner

Osko+deichmann hatched the ultimate Plot for Brunner, that’s simply more than just a sofa. “We create objects on the borderline between design, new inventions and art,” Blasius Osko and Oliver Deichmann describe their design approach. Architecture, too, is not far away. The observer has the impression of architecture miniature moving dynamically in a space with shifted levels. The designers also were inspired by the form and structure of natural cascades of waterfalls.

Plot is characterised by a carefully developed colour concept which appeals to the senses and features a subtle mix of earthy, warm or even cooler colours.


Reliving a Legacy

The Modell 1600 lounge chair that captured the spirit of 1963 is now selling as modern classics.


lounge chair

Modell 1600 | Girsberger


ome furniture designs work so well that they continue to inspire even decades later. The Modell 1600 lounge chair being re-launched by Swiss furniture manufacturer Girsberger is one such design. The original chairs from 1963, some of which can still be found for instance in Germany’s Federal Constitutional Court in Karlsruhe, are today selling as modern classics. This alone would be grounds enough to think about bringing back the chair. But there were two further good reasons: 1) Lounge furniture is gaining popularity in the modern office environment more than ever before; and 2) The Modell 1600 marked the start of production of Girsberger furniture in Germany exactly 50 years ago. This was a major turning point in the Swiss furniture manufacturer’s history. The classic looking lounge chair captured the spirit of the times and was soon in such heavy demand that Heinrich and Wilhelm Girsberger decided to establish a second production site in Germany, in 1963. The European Economic Community had opened up new market opportunities which were difficult to tap into, operating out of Switzerland. Three employees set up the workshop in a former cigar factory in Endingen am Kaiserstuhl – today a workforce of 120 is celebrating the 50th anniversary of Girsberger GmbH. The designer notes for the Modell 1600 are marked “Girsberger in-house design 1961”. It is based on a draft that Wilhelm Girsberger originally sketched on packing paper. His idea was to produce an extremely comfortable lounge chair with a classic, modern design. Stretchable fabric straps and soft upholstered cushions provide the comfort. The frame is made of solid chromium-plated flat steel. The Modell 1600 is available either with felttype fabric or high-quality smooth leather covers. Two and a half square metres of leather from a single piece, i.e. half a cowhide, are used for each chair.

Stretchable fabric straps and soft upholstered cushion provides extreme comfort to the Modell 1600 lounge chair.


Sociable Cluster

The Cwtch befits today’s need for collaborative, private spaces in the busy workplace.


Sofa system

Cwtch | Haworth xFriends, Orangebox


s we continue to see organisations leaning towards enabling more collaborative spaces for their employees, there’s inevitably a corresponding surge in demand for furniture to suit the trend. Now, we not only see how furniture designers produce collaborative but also flexible systems that are easily configured to fit any work (or casual!) patterns. Haworth recently partnered Orangebox to launch the Cwtch Sofa System, a collection of complementary soft-seating units ranging from the strikingly elegant curved low back sofas to the distinctive midi back sofas to a suite/landscape of flexible modular units for smart working. Aptly-named the Cwtch, which refers to a ‘safe place’ in Welsh, clearly aims to carve out essential private place out of any busy workspaces. With the Cwtch, employees can form creative and workable sociable clusters and landscapes to have productive meetings or conversations. Designed to also meet aesthetic goals, the Cwtch presents a dynamic architectural statement or a soft subtle blend to a variety of modern offices.


Pods of Change

Haworth creates an agile and highly flexible work solution to address future uncertainties.


Acoustic room system

Airea| Haworth xFriends, Orangebox


e’re entering one of the most exciting periods of change within the workplace. And it’s proven two fundamental assets within any organisation are its people and the technology they access. Both are changing more rapidly than at any other time in the history of the workplace. It is now more critical than ever to offer interior solutions that can be as agile as possible to allow companies to adapt fast and efficiently. Fixed partition rooms require project planning, co-ordination, external building trades and permanent connection to the building. These all incur considerable cost over the initial build, not to mention the disruption. With this in mind, Haworth’s latest offering, the Airea aims to offer a solution to avoid all these. Almost as simple as plug and play, the Airea even guarantees the much needed acoustic performance in a work environment. The Airea acoustic pods have been carefully designed to address the issue of flexibility and acoustics in an open plan work space. Every detail of the pods has been reengineered and improved to create an even more diverse range with higher acoustic suppression, enhanced integrated services and even greater flexibility. The Airea can be easily designed to meet various functions – private work space and meetings. Its product range spans over 25 options and varies in size from a 2 person meeting pod to an expansive presentation space. Airea is the most cost effective solution against fixed partitioning, saving as much as 90% of the original costs on just one move in its life. Airea pods are a true system solution, comprising of simple building blocks, all interchangeable to allow easy reconfigure of any variation.





1. Three scene settings. Work - for when you need full level light. Think - for when you need to lower the mood. Present - for when you need to reduce levels / minimise glare. Airflow - 3 options available: Full Speed / Half Speed / Off. Allowing you to cater for the amount of people 2. Intuitive lighting turns on automatically when you enter the pods and off 15mins after you leave. An integrated PIR sensor within the hoop detects movement. 3. The power solution is seemlessly integrated within the services hoop and feeds the power required for the lighting and air flow system. 4. Quick assembly saves valuable time and money on installations, simplifies re-configuration and makes it safe and easy to install.


Meet Me Halfway Users now Meet Me for something different.


Modular Sofa

Meet Me | Teknion


eating products have come a long way. Furniture designers look to innovate and transform to provide multi-functional pieces for the modern workforce and alternative work environments. Work spaces are no longer confined to the usual desks. Flexible work arrangements have paved the way for out-of-the-ordinary seating options. With a catchy moniker ‘Meet Me’, the Bartoli Design group unveils its latest range of armchairs. With a thorough understanding in the human behavior and the relations between work and individual, Bartoli Design expressed their thoughts in creating an armchair that offers maximum visual impact. To some, the Meet Me resembles an art installation that comprises multiple square pieces. In fact, it is actually a series of upholstered parallelepipeds inclined along different planes, joined together by a solid metal structure that makes Meet Me, a project with a strong visual impact. It’s this unique disposition that intrigues and evokes interest. The contemporary piece features a spacious and comfortable seat, accompanied by a wide arm that can be used as a small table for notebook or work tools. Almost multi-purposed, the Meet Me is flexible enough for various spaces as it is designed to fit the users. The collection also includes sofas and twin armchairs linked together by service table as options. The award winning Bartoli Design team not only surprises in their vision for modern and practical furniture pieces but are also equally successful in the fields of architecture, urban and interior design. The studio’s research is driven by and dedicated to poetics based upon essentiality and balance. Meet Me is distributed by Teknion, a leading international designer, manufacturer and marketer of office systems and related office furniture products. Teknion has been built on a core of design and innovation, responsiveness to our customers, and a commitment to long-term relationships.

The Meet Me can be easily reconfigured to create islands, linear and angular benches, or curved compositions. It is suitable for a variety of spaces such as breakout areas in the work space, lobbies, hotels, airports and other public spaces.



CMS Athena Above Desk Power Rail CMS Zeus Above Desk Power Rail

CMS Jelli Bean The CMS Jelli Bean is a personal power module, available in various bright colours to suit today’s workspace. The rubberised non-slip casings are robust and will prove popular in modern office applications, training rooms and in touch-down work spaces.


CMS Zeus & Athena Above Desk Power Rail The CMS Athena & Zeus above desk power rails are one of the most popular desktop power rails in the market. The CMS Athena & Zeus incorporates a slim line GPO facia, available in various configurations from 2 to 4 standard or rotated power outlets plus the flexibility to add data or USB charging capabilities. This rail is Category 6 compliant, ensuring it meets strict quality standards. The CMS Athena & Zeus power rail is an ideal solution to any workspace where easy access is required, and aesthetically pleasing to fit with any workstation design.

wiring & power solutions

Softwiring | CMS Electracom

A name synonymous with quality, CMS Electracom’s product solutions ensures the efficient and effective use of power, data and USB technologies. CMS Electracom is an Australasian global leader in supplying innovative wiring and power solutions for commercial and industrial buildings. A name synonymous with quality, CMS Electracom supplies standard and custom soft wiring product solutions ensuring the efficient and effective use of power, data and USB technologies. With their head office and state-of-the-art manufacturing facility in Melbourne, CMS Electracom covers major markets in several regions – Australia, China, Middle East, New Zealand, Southeast Asia and the United Kingdom. With a proven track record in softwiring and power solutions for commercial buildings, CMS Electracom also offers the flexibility of customisation to fit any special requirements.

CMS KonexUs The CMS KonexUs is an easy fit through-desk power and data module that has been designed to fit any desk. Its minimalist appeal is ideal to fit with any work space design for the individual or breakout rooms that allow collaborators to access power and data points. The CMS KonexUs is available in white and silver plus a silver trim to fit if required. With this solution it can be supplied with a choice of power, data, USB, HDMI and AV outlets.

CMS Flip Box In-desk Module CMS Flip Box In-desk module is a unique slimline in-desk power and communications centre providing an effective solution to the desktop, meeting or boardroom table. Each of the power outlets has its own retractable cover, so that when the outlet is not in use the spring loaded lid covers the socket. The 3 communications unit is available in two formats. Slide lid cover or flip lid with an ID labelling feature. The CMS Flip Box is available either surface mounted or fully flush with the desktop. Various configurations are available to suit the power and data requirements of the client, from 2 to 4 power outlets with retractable covers plus data or USB charging capabilities.


Fitting Work Styles With work styles evolving with times, Burosc’ array of seating options fully cater to the 8+ hours of various work modes.


tOP Left & rIGHT: The INFINITO & INFINITO EVERYWHERE are designed to support today’s workplace across all generations.

Office Seating

Infinito | Burosc


he world of work has changed. There’s less employees focused on paper pushing and individual tasks but more are seen to be powered by collaborative and team-driven exercises. Not to mention, further fuelling this are the popularity and ubiquity of social media. Employees are more inclined to convene, discuss and share. Big or small, topics are often dissected, analysed and debated in groups both virtually and physically. Office seating specialist Burosc has been riding on this wave, investing keenly in research and development to deliver better workplace solutions. As industry experts, Burosc understands in today’s dynamic workplaces, work styles have evolved and sitting is far from static. Chairs are commonly assumed for their utilitarian purpose – sitting. Most might not realise there is a variety of seating required to flexibly adapt to the needs of different users across different activities across the entire day at work. Whether it’s a lounge chair, sofa, training chairs, Burosc is focused in providing the whole suite of office seating equipment.

people work these days, taking into account health and comfort. With activity-based working gaining momentum as well, Burosc’s 8+ hours office seating portfolio offer a wide variety of seating options to fit four key work modes – focus, learn, socialise and collaborate. For office seating, both INFINITO & INFINITO EVERYWHERE are part of one family design to provide unmatched quality to support today’s workplace across all generations. The INFINITO range offers a sustainable, healthy, comfortable and balanced body support with its innovative suspension. The INFINITO EVERYWHERE, an extended version of the INFINITO, is produced with materials of the latest innovation and technology. This chair is light, simple, durable and extremely green by environmental standards. Burosc’s 8+ hours office seating portfolio not only aims to facilitate the different work patterns these days but to also focus on sustainability, health and aesthetic factors.

United by One Purpose Burosc is highly focused in supporting how


Brave Heart The Brave is one classic piece that transcends time and trends.

High Storage - DM8/N06


Executive Table - S2/AE321

esign trends are always making great comebacks. Some industry observers might even declare design trends loop in time. It comes and goes with the exception of some classic pieces that’ll never go out of style. It’ll resurface, albeit with added little twists each time. These pieces are labelled classics for good reasons and in total merit of a shout out as they withstand the test of time and ever-changing preferences. Be it in fashion or interiors, this happens. We witness continuous transformations in the functional aspects of a workplace i.e. open plans, activity-based work styles etc.; however, the aesthetics are usually anchored closely to the organisation’s core values. Commercial interior designers often seek to derive an office’s design from its brand persona and aspirations.


Right: Finished with veneer laminate throughout, The Brave is intricately designed to balance elegance and function.

Executive Table

Top: With a sturdy and solid disposition, The Brave is an executive system that offers a large work top and plenty of storage space.

The Brave| AM Office

With a sturdy and solid built, The Brave is an executive system that offers a large work top and plenty of storage space. Finished with veneer laminate throughout, The Brave is intricately designed to balance elegance and function. One key feature of The Brave will be the emblem of the ‘Fortune Symbol’ as the main centerpiece of this executive system. Known to be an auspicious symbol and believed to be able to absorb wealth, it’s only apt the look and feel of this executive system represents wealth and fortune. AM Office has been in this market since 1995 and has since carved a hallmark in the office furniture industry. An ISO 9001 certified enterprise, AM Office places great emphasis on producing quality office furniture ranging from desking to seating.


Fashion Floor

GFW01 Neutral

GFW02 Ivory Top: Fossil Wood offers the magic of the most spectacular treasure of nature - wood turned to stone.

Niro Granite offers fashionable options to grace the floors of modern spaces. GFW03 Ash


Porcelain tiles

Fossil Wood & Bloomsbury | Niro Granite

GBB01 Brook Beige

GBB02 Lunar Rock

GBB03 Lignite


looring options are bountiful these days. Just what works for the various spaces with different functions are now fulfilled with new fashionable looks. Award-winning porcelain tile specialist Niro Granite has recently unveiled its two latest ranges of quality flooring options that’ll potentially grace the floors of modern spaces. GBB04 Graphite Grey

Bloomsbury features a collection that’s inspired by the historically artistic garden in central London.

BLOOMSBURY – More Than Just Stone This gallant and fashionable collection, aptly named after the historically artistic garden in central London, is available in four spectacular colours. Bloomsbury brings in the manifestation of capriciousness and variability to turn any living space into one that is cultured and illustrious. Bloomsbury is more than just stone; it is ‘stony astuteness’. • Available in 600x1200mm & 600x600mm • Surface: Matt and Lappato FOSSIL WOOD - Mother Nature’s Craft The continuous desire for an organic concept can now be realised through Fossil Wood – the illustrious digital collection by Niro Granite. It features the magic of the most spectacular treasure of nature – wood turned to stone. Fossil Wood’s sublime patterns and markings add aesthetic charm and depth to any space to fit harmoniously in luxurious ambience and accentuate contemporary interior design. • Available in 300x1200mm • Surface: Structured and Lappato


The ocean



Net Effect™ | interface

at your floor

Net Effect™ is a socially and environmentally responsible choice of modular flooring that engenders the powers of the sea. Your floor become a source of inspiration and serenity. FAR Top Left: Discarded fishing nets take centuries to degrade, causing great damage to the marine environment. FAR Bottom Left: Net-Work communities collect and sell discarded fishing nets, earning an additional income while cleaning up their environment.


“Each pattern has a life of its own as it floods the floor with movement and colour.�



Net Effect™ | interface


lose your eyes and imagine yourself in a calm and relaxing environment. Where are you? Most of us answer this question by naming a place in nature; a beach, a beautiful garden, the bank of a river or the shore of a lake. Very few imagine themselves in an office as it is just not very tranquil. In fairness, most offices need to be productive as well as relaxing. They should also foster a sense of collaboration and achievement. How can this balance be obtained, and how can interiors help bring about feelings of natural calm as well as provide inspiration and a sense of empowerment? Benefits of a natural environment International designer of modular flooring and acclaimed global leader in sustainable manufacturing, Interface® picked up on this call from architects and designers. The company set about providing a flooring solution that creates a stimulating environment and inspires occupants by emulating the positive impact nature has on us. This is known as the biophilia hypothesis; the instinctive bond between humans and other living systems as they all long to belong and connect with each other and the habitat around them. When Interface launched the global collection Urban Retreat™, it was a flooring solution created with biophilia in mind and with biomimicry, an imitation of nature for the purpose of solving complex human problems, at its core. The forest inspired Urban Retreat collection rapidly became an international best seller in 2012, and Interface followed up on its success with a new global collection based on these same principles in 2013. This time around, the new collection Net Effect™ was designed as a tribute to the ocean. Water truly has a profound effect on us, being soothing and calming, so do not be surprised if you find an aquarium in the waiting room of your dentist, or a trickling fountain in your favourite spa. Humans are not only calmed by sources of water, we also find strength >>

Far Left: Experience that precise moment when the sea foams into the shore creating organic imagery with Net Effect One (B601 Atlantic, B602 Atlantic, B603 Atlantic). Top Right: Net Effect Two captures the fluidity of water with expanding and contracting rhythms - like the ocean on windy day (B702 North Sea, B702 Atlantic).


>> and inspiration in the roaring sea or infinite horizon. According to Feng Shui, moving water is considered beneficial in activating qi and can be used to help facilitate wealth and success. By bringing to your floor an elegant reminder of the ocean or a beach, Net Effect delivers a sense of serenity and creativity – both luxury commodities in today’s increasingly pressured workspaces. Net Effect, straight from the ocean The Net Effect collection from Interface is available in both 50cm by 50cm squares, collectively named Net Effect One, and 25cm by 1m planks (Net Effect Two). The squares have three different textures, moving from a more pronounced texture with shimmering lighter ends on top of deeper tones to a deep dive into a more dense construction and lastly a transition piece. . By placing Net Effect One side by side, the three different textures of the carpet create a visual effect that describes the precise moment when the sea foams into the shore. Net Effect Two captures the fluidity of water even in linear patterns with expanding and contracting rhythms. Again, with three different textures, one can use planks of the same colour to pronounce the fine nuances of transition or mingle several colours to mimic the complexity of light moving through water. The shared colour palette of Net Effect draws from the deepest parts of the ocean and crystal clear lagoons to the sun and salt bleached wood and stones of the shore. Doing well by doing good Of equal magnitude to its aesthetic references, Net Effect also honors the ocean in another unique and tangible way through a project called Net-Works™. Successfully piloted and developed in the Philippines over the last several years, Net-Works is a collaboration between Interface, Aquafil and The Zoological Society of London (ZSL). The program tackles the environmental problem of discarded fishing nets and provides poor fishing communities with additional income. Today, fishing nets are frequently dumped into the sea once it is no longer of use to the fishermen. The discarded nets can persist for centuries on beaches or in the sea, having a detrimental effect on the environment and marine life. Most nylon from these fishing nets is the same material used to make carpet yarn. Through the Net-Works program, discarded nets in the area of double barrier reef Danajon Bank are collected by local communities and then sold to Aquafil. Together with other waste nylon, the discarded nets are then re-purposed to provide recycled content nylon which is subsequently used by Interface in its modular carpet production. The Net-Works program, hence, provides an additional source of income for the local communities, and gives the marine environment a fair chance to survive and eventually thrive. An extraordinary floor The Net Effect product collection provides a subtle visual reminder of the sea on its surface, with a design reminiscent of swirling currents. Created by David Oakey, exclusive designer for Interface, the collection embraces sustainability in both construction and concept. “Aesthetically, we wanted Net Effect to capture the positivity of the Net-Works partnership and the beauty of the waters it’s so closely tied to,” said Oakey. “This collection connects people with the emotions and memories associated with the beach, but their enjoyment is its most superficial benefit. What’s beneath the surface—including the product’s ties to the good work Net-Works is doing—is what makes it extraordinary.” An elegant design solution for the floor and a socially responsible design solution for a fragile planet – that’s a very bright idea for a better tomorrow. From the mesmerizing ocean right to your office floor, you can almost hear the waves break as they resonate with strength, serenity and encouragement.


Net Effect One and Net Effect Two

Net Effect One B602 Caspian

Net Effect One B602 Atlantic

Net Effect One B602 Pacific

The Social Circle Get the latest scoop from the region’s latest social circle


Design Does Matter


Net Effect - A Global collection inspired by the ocean


It’s Basic, The BLack and White Affair




Design Does Matter


Liang Dian Design Center (LDDC), Beijing


17 October 2013




KOKUYO Furniture



It’s Basic; The White and Black Affairs


Kokuyo Showroom (Singapore Branch)


8 November 2013


KOKUYO Furniture





Net Effect - A global collection inspired by the ocean


Waterline, Tokyo, Japan


4 December 2013





THE WING-ED MASTER At first sight, the Otium enthralls many. Upon closer inspection, one will realise that this wing-ed masterpiece is essentially a free-standing display podium that also doubles up as a space organizer. Consisting of a transparent glass-box display with the core being an open storage unit, the Otium is also equipped with a basement LED lighting that turns it into a decorative floor lamp. Often used to house table-top coffee machines or water dispensers in the main column, the Otium’s rotating lateral wings when spread out wide, can be transformed into a grand display centerpiece. These wings can be swiveled and easily arranged in multiple configurations for a variety of product displays. Award-winning Italian furniture designer Marco Goffi envisioned the Otium as a furnishing element that transforms internal spaces such as lounges or waiting areas. Most apt and effective as a space divider, the Otium will fuel conversations with its presence and jazz up any space with its unique disposition and flexible configurations. The Otium is manufactured using more than 30% natural renewable resources. By applying the bio-polymer LYKOR® for every wing, it is both ecologically and economically sustainable. The Otium’s eco-friendly life cycle improves price efficiency and ultimately preserves primary environmental resources.


Office Concept V7N1  

Discover the ID showcase that exemplifies how dwp bring ideas to work

Office Concept V7N1  

Discover the ID showcase that exemplifies how dwp bring ideas to work