Thank you for allowing us the opportunity to present our Signature marketing services for Gordon Pointe, an extraordinary property of unrivaled prestige.
At SERHANT. Signature, our high-net-worth private client division, we specialize in serving exceptional owners like you. Signature properties aren’t just rare—they define the ultra-luxury market worldwide. Simply put, they are legacy properties.
With a property of this caliber, strategic branding and marketing are essential not only to maximize visibility but also to redefine its positioning in the market. Our initial vision is to elevate Gordon Pointe with a new brand identity—The Gordon Pointe Collection—transforming it into an exclusive offering that highlights its uniqueness and broadens its appeal.
However, this is just the beginning. Beyond rebranding, we see an incredible opportunity to further enhance the property’s global presence, positioning, and desirability through a fully integrated marketing strategy that speaks to the right audience and drives demand.
In this proposal, you will find a detailed plan on how we will position and promote The Gordon Pointe Collection using our industry-leading video, branding, PR, and media capabilities.
• SERHANT. Studios: Bespoke property tours, editorial films, cinematic vignettes, lifestyle photography, and more.
• SERHANT. ID LAB: Custom branding, logo design, website, and premium marketing collateral to establish and position The Gordon Pointe Collection as a truly distinctive offering.
• SERHANT. ADX: Unparalleled exposure through our tech-powered innovation platform, spanning a global network across 110 countries.
A Signature property like The Gordon Pointe Collection isn’t like any other, and neither are we.
SERHANT. is different because changing times demand it. It’s not just in the resources we have available or the methods we use—it’s also in how we think.
Let us show you why we’re the most trusted luxury brokerage in the world.
We are the Most Followed Real Estate Brand in the World
We sell one home every 3 hours and 42 minutes
This year we are projected to sell 5 billion dollars.
Why SERHANT.?
SERHANT. is the best company positioned to find the special buyer for this once in a lifetime property. We’re going to sell it. And here’s how we’ll do it.
We know the buyer.
We will cater our message to appeal to them.
Based on what we are seeing in this current market, we see two profiles of likely buyers for Gordon Pointe.
The Self-Made Multibillionaire
Collects trophy properties as a status symbol. Statistically they will likely be from the US, India or another country with a large concentration of Billionaires.
The
Multi-generational
Buyers
Discerning, multigenerational wealth seeking and ultra-exclusive estate that transcends traditional South Florida properties.
This is how we will reach them.
Global Reach
In today’s competitive real estate market, we want your home to be seen everywhere. With over 14K agents in over 110 countries, SERHANT. will put your listing in front of more buyers and brokers than any other firm.
Future Index
This groundbreaking product is a predictive analytic display we are building to give SERHANT. agents an exclusive look into how consumer trends could impact property value in the coming decades, influencing purchases today.
Lifestyle Index
The first of many tools that identifies points of interest to better guide homebuyers.
SERHANT. ID Lab is our strategic sales collective and ideation workshop that generates compelling communications for each listing. We believe that each home is unique and deserves to have its own identity.
SERHANT. Studios is our full-service in-house marketing and production hub that allows us to create unique, high-impact video and photographic content that resonates specifically with the target buyer.
Pre-Market.
Weeks 1-2
Marketing Prep
Present and Photograph
A property of this caliber deserves to be presented at its absolute best. We ensure it is meticulously showcased through high-quality visuals that highlight the grandeur of the property.
� � By working with top-tier photographers, we capture the essence of the property in a way that speaks directly to the discerning buyer.
Marketing Prep
Create High-end Marketing Materials
Custom designed to best feature the stunning new photography & produced content
Custom designed logo/branding
Designed folded floor plans, printed on high quality paper stock
Perfect-bound brochures, printed on high quality paper stock
Branded website dedicated to your property
Designed neighborhood map
Email blasts sent to the SERHANT. network of 150K+ contacts
Custom branded postcard and mailers
Marketing Prep (Digital)
Produce a Suite of Custom Video Content
For use in an ongoing integrated digital marketing campaign
Property Tour
Editorial Film
Editorial Unit Photos
Editorial Lifestyle Photos
Cinematic Vignettes
Film Photos
Film Video
Film
Creates a timeless essence that stands out among the competitive set
Video
Film stock such as Super 8mm creates a historical and timeless look that isn’t possible with digital cameras and can be a differentiating factor
Photography
Its textured feel coupled with standard digital photography, create a timeless essence that stands out from standard SERHANT. marketing collateral
This is a playable asset
Listing Launch.
First 30 Days
Listing Launch
Property goes LIVE in all property systems and SERHANT.com, broadcasted to every property broker in the city
Flood social media feeds (with over 6M followers) with your listing, ensuring that no time is wasted in notifying our network of past clients, friends, colleagues, and industry contacts (the people who know and trust us as their source for real estate information) that your property is for sale.
Distribute it globally through SouFun.com, Juwai, Youku.com, news.sina.com.cn, and EastWest Luxury Estates in Asia and Mayfair in UK
List it on the international brokerage and high-net individual websites luxuryrealestate.com and uniquehomes.com as well as Proxiopro.com with buyers and brokers in 110 countries. We are one of the very few NYC brokers doing this
Send marketing package to top brokers announcing that there will be a new property coming to market to create buzz immediately
Social Media.
Putting your property in front of more eyes than anyone else.
Sold on Social
We sell a significant amount of properties through social media every month. We have sold multimillion dollar properties through Instagram and YouTube.
Our philosophy is that social media marketing is “attention” marketing. We are the only brokerage firm in New York with this kind of influence and we use it to your advantage.
Over 100,000,000 impressions per month and growing daily
61 Rivington
This immersive storytelling experience highlighted the property and its rich history. We received full-ask offers for four of the 11 units on the building's first day of sales, all of whom cited our launch video as one of their main motivating factors for purchase.
Brooklyn Point We launched Brooklyn Point over Instagram Live with over 8,000 people watching by utilizing IDlab and Studios to create hype prior to the event. We sold 6 units with in the first 2 weeks.
PR & Advertising.
We combine earned and paid media for maximum exposure for your home.
Public Relations
Meet with our PR companies to discuss ideas for further marketing of your property. As you are aware, we use the press extensively
SERHANT. is mentioned in the press (daily) in forms of newspaper interviews, video interviews, guest contributors on CNBC, advertising campaigns, editorial features, etc.
The Penthouse at 432 Park, listed for $169 million
106 press placements, garnering over 1.25 billion media impressions
1/3 of all press coverage was in non-U.S. media outlets
If the 32,000-square-foot estate fetches near its asking price, it would be the priciest property to ever trade in Miami-Dade County
535 N. Country Rd, Palm Beach, $140 million
The 5,425-square-foot condo atop Trump World Tower features polished marble floors and flawless finishes
Together, the parcels have roughly 360 feet of direct beach frontage
Advertising & Retargeting
Targeted, integrated advertising program reaching consumers to provide maximum exposure across digital and print.
Analytics and Reporting.
We overcommunicate. (That’s a good thing!)
Ongoing Until Sold Status Updates & Traffic Reports
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Web traffic reports to update you on current listing statistics.
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� Communication and expectations are key!
Updating you on the comparable listings in your neighborhood so you know what just hit the market, what has recently sold, etc.
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Discuss all feedback from the weeks showings in detail so you are aware of what buyers are saying.
Sales Team.
Team.
Founder, CEO and Broker
Ryan Serhant
Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After spending a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., a brokerage firm that drives success through innovative content and amplification.
The Serhant Team consisted of more than 60 experienced agents and marketing support staff. Ranked the # 1 Sales Team in New York by the WSJ for three straight years and among the top teams in the nation for the better part of a decade, The Serhant Team closed over $4B in sales across New York, Los Angeles, and Miami. The team was coined “The Closers” by many in the industry, as they were able to sell the “unsellable” and achieve price-per-square-foot records across the city.
In 2020, Ryan founded SERHANT., the first real estate company launched and designed for the marketplace of tomorrow. With in-house film production and branding capabilities, combined with a tech-powered innovation platform, SERHANT. has revolutionized the traditional brokerage model. In addition to his work in real estate, Ryan is an entrepreneur, producer, public speaker, best selling author, and star of multiple BRAVO TV shows, and now his toprated NETFLIX series, “Owning Manhattan”. He is a frequent guest on the real estate segments of CNBC, CNN, 20/20, The Today Show, The Insider, Bloomberg TV, and is often quoted in The New York Times, and Wall Street Journal. He is also an official contributor to Forbes, regularly writing columns on real estate, sales, and branding.
Ryan was born in Houston, Texas, grew up out side Boston, and graduated from Hamilton College in 2006. He currently lives in SoHo, New York with his wife, Em ilia, and their daughter, Zena.
Ryan is an active supporter of nonprofit organizations including DKMS, Operation Smile, Save the Children, Make- A-Wish, The Human Rights Campaign, Ronald McDonald House, Habitat for Humanity, Pink Agenda and UNICEF, among others
Founder, CEO and Broker
Ryan Serhant
Tiffany McQuaid
A trailblazer in the real estate industry, Tiffany McQuaid has built a reputation for bold innovation, groundbreaking marketing, and a relentless commitment to excellence. She first made waves by creating an independent brokerage with the power of a major firm—earning national recognition for her ability to elevate brands, redefine marketing, and drive results
Now, Tiffany has taken her expertise to the next level by merging McQuaid & Company with Ryan Serhant and his revolutionary brokerage, SERHANT. This powerhouse partnership is redefining real estate, combining elite marketing strategies, high-impact branding, and national expansion. In addition to leading real estate in Southwest Florida, Tiffany has also taken on a corporate leadership role within SERHANT., specializing in strategy, growth, marketing, and performance—shaping the future of the industry at scale.
Tiffany built her career by dominating market share in Naples for over 22 years, becoming the go-to luxury real estate expert in her niche. With marketing at the core of her success, she revolutionized the industry by creating a brokerage that offered full-scale, in-house branding and multimedia services, a white-glove customer experience, and an unparalleled commitment to community impact. Her firm’s marketing approach gained national recognition, earning nominations for “Most Innovative Brokerage” and “Industry Influencers” by Inman News and was named one of Florida Weekly’s Power Women.
With a background in broadcasting and marketing, Tiffany is a sought-after speaker and real estate contributor for FOX4 News, ABC-7 & NBC-2 sharing insights on industry trends, branding, and market strategy. She has also been a featured speaker for OnTrack Agent, Realtor.com, National Association of Realtors, Inman News and other major podcasts and platforms.
Beyond real estate, Tiffany is an author, inspiring audiences with her books:
• The INth Degree: How to Stand Out by Going All IN!—A transformational guide for entrepreneurs and professionals looking to reach their full potential.
• There is Always Hope—A heartwarming children’s book following Hope and her dog Penny, teaching resilience, optimism, and the power of belief.
Originally from Ohio, Tiffany has called Naples, Florida, home since 2001. She is a passionate advocate for local businesses and a firm believer in giving back to the community. Through her work, she continues to create impactful opportunities, memorable experiences, and powerful connections whether in real estate, business, or life, to the INth Degree as she likes to say…
Founder, CEO and Broker
Ryan Serhant
Greg Beretta
Greg Beretta is a trusted real estate professional with a background in property management, investment strategy, and luxury sales. With a Master’s in Real Estate, he brings a sharp analytical approach to every transaction, helping clients make informed decisions whether buying, selling, or investing.
Greg’s expertise spans market trend analysis, strategic acquisitions, and overseeing construction projects, giving him a deep understanding of both the financial and structural aspects of real estate. Since shifting his focus to sales in Naples, he has successfully facilitated over $50M in transactions across luxury estates and investment properties, always prioritizing precision and long-term value.
Having grown up on Gordon Drive, Greg has an intimate knowledge of Naples’ most sought-after waterfront and estate properties. His deep roots in the community, combined with his professional experience, allow him to provide clients with a unique perspective on the market.
Greg’s approach is straightforward and results-driven, combining data-backed insights with a commitment to client success. Whether working with buyers, sellers, or investors, he ensures every deal is executed with strategy, care, and integrity.
Greg and Vanessa, a dynamic brother-sister duo, bring a lifetime of firsthand experience Naples. Having grown up immersed in the community, they offer an unparalleled allows them to strategically position and market high-end properties to the most Port Royal, from architectural styles to nuances including Port Royal Club Membership home, but the exclusive lifestyle that comes with it.
Founder, CEO and Broker
Ryan Serhant
Vanessa Beretta
Vanessa Beretta is a dedicated real estate professional with expertise in new development, luxury resale, and investment properties. She began her career on the esteemed Serhant Team in New York City, working on high-profile developments and luxury sales. Her time alongside Ryan Serhant helped shape her strategic approach and ability to navigate complex transactions.
She later continued her career in Austin, Texas, as part of one of the city’s top-performing teams, where she played a key role in high-value residential transactions. Across multiple markets, Vanessa has been involved in over $200M in real estate sales, leveraging her experience in new development, luxury properties, and strategic investments to deliver exceptional results for her clients.
Now back in her hometown of Naples, Vanessa has reunited with SERHANT., bringing a results-driven approach and deep market insight. Having grown up on Gordon Drive, she has firsthand knowledge of Naples’ most coveted waterfront and estate properties, offering clients an insider’s perspective on the area’s lifestyle and long-term value.
Vanessa’s approach is rooted in market expertise, a client-first mindset, and a commitment to delivering a seamless real estate experience. Whether working with buyers, sellers, or investors, she provides thoughtful guidance and expert negotiation to help them achieve their goals.
experience and deep-rooted knowledge of the coveted Gordon Drive area in Olde unparalleled understanding of its history, lifestyle, and unique market trends—insight that most discerning buyers. Their deep familiarity with the luxury market in and around Membership and Buyer expectations for the area, enables them to showcase not just the
