Marketing
STRATEGIES & OPTIONS
At McLachlan Partners, we tailor our marketing to maximise your property’s results in today’s market. Backed by trend analysis and market forecasts, we’ve crafted cost-price marketing packages that deliver the best value without unnecessary extras.
As a proudly independent agency, we’re not tied to franchise head office rules, ego-driven branding, or agent profiles on bus shelters. Instead, we focus on what matters: showcasing your property to the right buyers to achieve the best price.
With 100 years of experience across every market cycle, McLachlan Partners offers you the advantage of proven expertise and genuine local insight. Let us put that experience to work for your sale.
Bruce McLachlan - Principal
Solutions Property Styling
We have access to a team of home styling specialists we work with to showcase your property and enhance your market appeal and value.
Book your free in-house consultation with the team of friendly and experienced professionals that can put together new looks with your existing furniture or a complete change using their furniture hire service.
We can create an individual look suited to your property and the demographics of your key target market.
Contact your agent for a FREE quote today.
3D VIRTUAL TOURS
At McLachlan Partners, we include complimentary 3D Virtual Tours as part of our marketing packages to give your property a competitive edge. These tours allow buyers to walk through your property from anywhere, anytime, providing an interactive experience that goes far beyond photos. Buyers can get a true feel for the layout and flow, explore room by room, and visualise themselves in the space – all before stepping through the door.
This not only saves time but also attracts more qualified, serious buyers, leading to stronger engagement and faster sales results. Experience a smarter way to market your property with McLachlan Partners’ 3D Virtual Tours included in your campaign at no extra cost.
The Essentials
MARKETING STRATEGY
ESSENTIALS PACKAGE
•McLachlan Partners Website
•McLachlan Partners Data Base VIP Alerts
•DL Just Listed Cards to hot spots
•Property Brochure
•Inclusion in “On the Market” Booklet
•Posts McLachlan Partners Social Pages
•3D Virtual Tour
Complimentary
•Photo Signboard starting from:
$270
•Photography Package including:
Day Shoot Package, Aerial / Drone shots
Floor Plan & Site Plan
$529
Complimentary listings on:
•Realestate.com.au Coming Soon Buyer Notification
•Realestate.com.au Premiere+ Listing
•Realestate.com.au eBrochure x 2
•Realestate.com.au Listing Bump x 1
$2,278.00
•Domain Early Access Data Base Match Alerts
•Domain Platinum Edge Listing on domain.com.au
•Domain eBrochure x 1
$1040 (under $1m) or $1300 (over $1m)
Optional UPGRADES & EXTRAS
OPTIONAL Upgrades + Extras
Before you buy (Pest & Building Report)
$409*
*$200 refund if successful buyer purchases report
Before you buy (Strata Report)
$189*
*$100 refund if successful buyer purchases report (Recommended)
Photographic Extras
Dusk Twilight Shots
Virtual Furniture
$50 per image
$30 per image
Professional Property Highlight Video $250
Print Media Extras
Print ads in Domain Magazine in Friday’s Financial Review and Saturday’s Sydney Morning Herald
Quarter page $1,010
Half Page $2,015
Full Page $4,030
Double Page Spread $8,620
Social Media Extras
Audience Maximiser
Pro $599 Gold $995
Social Boost
Starts from $499 for 7 days
McLachlan Partners Social Boost
$100 minimum spend highly recommended
Internet Upgrades
Luxe Listing
Target affluent, high intent buyers
$1800 (Add on to Premiere Listing)
Dream Homes Package
Home Page feature on Domain & SMH
$3,300
6ft x 4ft QR Code Corporate $270 QR Code Board: Direct buyers instantly to further property details and virtual tours with a quick scan.
Stand Out With McLachlan Partners Signboards
At McLachlan Partners, we know that your property deserves to be seen. Our signboards are designed to capture attention and showcase your property with clarity and professionalism in hightraffic locations.
Various Size Options including:
6ft x 4ft – A versatile size perfect for residential properties.
4ft x 8ft – A great option for properties needing maximum street presence.
Above are our most popular sizes. Other options are available for Strata complexes and other properties requiring a tailored approach. All signboards feature clear branding, crisp visuals, and the McLachlan Partners quality you can trust. Our options ensure your property is professionally presented, making a memorable first impression that translates into inspections and offers.
realestate.com.au'scomplete digitalmarketingsolution
propertyadvertisingsolutionshelpyoutargetthe 10.4millionAustralianswhovisitrealestate.com.au everymonth,74%morethanournearestcompetitor.3
2 x ebrochures Included
Audience Maxiser
Audience Maximiser Included
Match your property with buyers, before it’s even listed.
Build early interest and demand for your property, even before it’s listed.
Now Domain users can get early access to your home with off-market properties. This means you can reach some of the most high-intent buyers in the marketplace, even before your property is listed, giving you an early, competitive edge.
Start your marketing, even before you list.
Financialfreedomtopayyourway.
How it works
Once you have agreed your marketing strategy with your real estate agent, you can choose to Pay Now or Pay Later for the marketing costs.
Pay Now
> Pay upfront with Amex, Visa/MasterCard, Apple/Google Pay, UnionPay, BPAY or Debit Card.
Pay Later
> Borrow up to $25,000 or 2% of the estimated sale price – whichever’s greater
> Get fast funding for marketing, staging, and cosmetic improvements
> Relax with up to 6 months to repay*
> Enjoy a Flat 6.9% fee - No interest ever!
> Say No - No credit checks, no late fees, no waiting, no messing around.
Homeowners who choose Pay Now
Can select any payment method to pay upfront and complete their transaction. Funds are then sent to their agent.
Homeowners who choose to Pay Later
Can enjoy the flexibility of paying for their real estate marketing once their property has sold and reached settlement.*
Put your property in the spotlight
CampaignAgent’srealestatemarketingfundinggivesyouthefinancialfreedomtorun themostpowerfulmarketingcampaignpossible,soyoucanattractmorebuyersand maximisethepotentialsalepriceofyourproperty. | Rated 4.5 out of 5
*Repay the earlier of settlement, 6 months, early deposit release, or withdrawal from sale.
Our pay later option can be used to fund stylists, tradesmen and hire services now, and pay later, just like you can with your marketing.
What people say
Our Pay Now and Pay Later solutions have many benefits. Depending on your choice, different features and obligations will apply.
If you choose to Pay Now
> Payment is due prior to your advertising commencing.
> Payment can be made through our secure payment gateways, including EFT, BPAY, VISA, MasterCard, Amex, Apple Pay, UnionPay or Google Pay.
> For Apple Pay and Google Pay, standard charges of 1.1% apply.
> For Credit Card payments, standard charges of 1.1% apply for Visa/MasterCard, and 2.0% for Amex and UnionPay. Standard charges of 0.5% apply for Debit Cards.
> For International Credit Card payments, standard charges of 3.3% apply for Visa/MasterCard, and standard charges of 3.3% apply for Debit Cards.
If you choose to Pay Later
> You are entering into a contract with CampaignAgent for the payment of your marketing.
> We will provide funds to your agent on your behalf.
> Then, you pay us on the earlier of settlement, early deposit release, withdrawal, or the Pay Later Date (6 months from loan commencement).
> If your property has not settled by the Pay Later Date, you must still pay CampaignAgent by this date.
> Pay Later campaigns incur a flat 6.9% fee, with no penalty interest and no late payment fees.
> In the event that the full amount of the funding and fees is not paid in full, CampaignAgent reserves the right to place a caveat on the property.
> Advertising funds can be spent on marketing, styling and cosmetic improvements, up to $25,000 or 2% of the estimated sale price.
What are the eligibility requirements for Pay Later?
The Pay Later option is only available for Australian residents. The property must have a certificate of occupancy if it is a new build, off-the-plan sales are not eligible for Pay Later funding.
Do I have to sign off on any Terms and Conditions if I want to Pay Now?
No! By selecting Pay Now you are simply using CampaignAgent to securely process the payment of your marketing campaign.
How is the funding provided?
CampaignAgent will provide the funding for your marketing campaign directly to your real estate agent.
For Pay Later, when do I have to pay?
Payment is due on the earlier of settlement, early deposit release, withdrawal, expiration of your agent’s sales authority, or the Pay Later Date (6 months from loan commencement).
Who actually organises my marketing campaign?
Your marketing campaign will be arranged by your real estate agent, with payment provided via CampaignAgent.
What if I choose to withdraw my property from sale?
For Pay Later, the full amount borrowed (plus fees) must be immediately repaid by you to CampaignAgent.
What if my settlement date extends beyond the Pay Later Date?
You must still pay by the Pay Later Date.
Can I add more marketing after the campaign commences?
Yes! It’s easy to add more marketing. Your agent can submit a digital request for the additional spend, and you can choose to Pay Now or Pay Later.
Do I get a refund if I cancel any or all of my marketing?
Yes, any unspent marketing will be refunded to you directly by your real estate agent – however, CampaignAgent’s fees are based upon the original Pay Later amount funded.
What are the fees for Pay Later?
Pay Later campaigns incur a flat 6.9% fee, with no penalty interest and no late payment fees.
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