At McLachlan Partners, our marketing options are aimed at maximising the results for your property in the current market climate. We have analysed trends and forecasts to develop the best value marketing options at cost price.
As an independent Agency we are not dictated by Franchise Head Office directives for branding, profile or ego marketing (no agents on bus shelters here!)
McLachlan Partners has been established for 100 years through many market cycles. Profit from our experience.
The Essentials
MARKETING STRATEGY
ESSENTIALS PACKAGE
• McLachlan Partners Website
• McLachlan Partners Data Base VIP Alerts
• DL Just Listed Cards to hot spots
• Property Brochure
• Inclusion in “On the Market” Booklet
• Posts McLachlan Partners Social Pages Complimentary
• Photo Signboard
$240
• Photography Package including Day Shoot Package, Aerial / Drone shots
*$100 refund if successful buyer purchases report (Recommended)
Photographic Extras
Dusk Twilight Shots $50 per image
Virtual Furniture $30 per image
Professional Property Highlight Video $250
Print Media Extras
Print ads in Domain Magazine in Friday’s Financial Review and Saturday’s Sydney Morning Herald
Quarter page $1,010
Half Page $2,015
Full Page $4,030
Double Page Spread $8,620
Social Media Extras
Audience Maximiser
Starts from $249 for 7 days
Social Boost
Starts from $499 for 7 days
McLachlan Partners Social Boost
$100 minimum spend highly recommended
Internet Upgrades
Luxe Listing
Target affluent, high intent buyers
$1800 (Add on to Premiere Listing)
Dream Homes Package
Home Page feature on Domain & SMH
$3,300
PROPERTY STYLING PROPERTY STYLINGSolutions
We have access to a team of home styling specialists we work with to showcase your property and enhance your market appeal and value.
Book your free in-house consultation with the team of friendly and experienced professionals that can put together new looks with your existing furniture or a complete change using their furniture hire service.
We can create an individual look suited to your property and the demographics of your key target market.
Target realestate com au’smostengaged consumerswith a notification, promoting your property as ‘coming soon’ tomarket. A
Coming Soon Premiere listing on realestate.com.au
Build interest in yourproperty beforeit hitsthe market.
Coming Soon exposure on property.com
Promoteyourpropertyto a new
third largest real estate brand. 1
Premiere+
Get a betterresult atevery step
Unlimited Premierelistingon
realestate.com.au
Sell yourproperty 10 days faster and get a be er result with an unlimited Premiere listing4
20%
more email enquiries
than a Premierelisting alone2
Exposure on property.com.au
Increase yourproperty'sexposure with a listingon property.
Day 7
eBrochure Buy
Target relevant buyers in their inbox, as soon astheyshowintentin properties likeyours, with the optiontoschedule a second eBrochurelaterin your campaign
Listing Optimisation
Your agent can improveyourlisting’sperformancewith insights and rec
Day 7
Listing Bump
Bump yourlistingtothe topofthe search results, when it suitsyou 3
Premiere+ listingsthat utilise Listing Bumpsee 105% morepropertypage views than those that don’t, in the 7 days following bump usage3
Your complete digital marketing campaign
Get a better result at every step with Premiere+
Designed to give you the flexibility you need across all stages of your campaigns, the many features of Premiere+ ensure your property remains front of mind to potential buyers.
Target realestate.com.au’s most engaged consumers with a push notification, promoting your property as ‘Coming Soon’ to market
Build interest in your property early with a ‘Coming Soon’ Premiere listing on realestate.com.au
Promote your property as ‘Coming Soon’ to the audience of property.com.au, Australia’s 3rd largest real estate brand7
Appear at the top of the realestate.com.au search results, move your property faster and get a better result with an unlimited Premiere listing (our best performing listing)
Listing Bump allows your agent to bump your listing to the top of the search results at a key time in your campaign⁸ (such as before the auction)
An eBrochure targets relevant buyers in their inbox, as soon as they show intent in properties like yours
Increase the exposure of your property with links to your listing on property.com.au.
Amplify your listing and reach buyers beyond their search on realestate.com.au with Audience Maximiser9
Want to find out more?
To get the best result for your property, speak to your agent about Premiere+ today.
Your agent can refresh your listing during the campaign to attract new interest, with Listing Optimisation
Pre-market
On market
Build demand early with the most engaged buyers.
Boost your listing and reach even more buyers.
Get more eyes on your property and boost the competition with Domain s Platinum Edge listing package, featuring our best suite of extras to help keep momentum going all campaign long.
Don’t miss 1 million people
who aren t using our nearest competitor, with 6 million total monthly . users on Domain.1
Reach people ready to make a move
Find buyers who tick your boxes
1
Early Access
Showcase your property to our database of serious buyers before it hits the market.
Be at the top
Audience Boost
Get even more eyes on your property as we boost your listing across Google, Facebook and Instagram.
An extra large listing will help you stand out from the crowd as you rank #1 above other subscriptions in your region. eBrochure
Your agent can bump your listing up the search results when you need it most.
Re engage your audience and help
keep your listing top of mind with 2
eBrochure sends. Listing Bump
Match your property with buyers, before it’s even listed.
Build early interest and demand for your property, even before it’s listed.
Now Domain users can get early access to your home with off-market properties. This means you can reach some of the most high-intent buyers in the marketplace, even before your property is listed, giving you an early, competitive edge.
Start your marketing, even before you list.
Give buyers early access to your property
How it works:
Domain sends an off-market property alert to high-intent buyers looking for a home similar to yours
Your property starts to get noticed, before it’s even listed
Buyers get in touch with the agent to get an early look at your property
Interested buyers could make an early offer
By the time you’re ready to list your property, you’ve already built buyer interest and demand.
Generate enquiries, before your property is even listed
Kick start your marketing campaign while getting your property ready for listing.
Create early competition for a better sale price
Creating early demand increases competition for your property, and could get you a better sale price.
Validate buyer demand and inspire confidence
Early Access gives you quality price feedback and buyer insights so that you can sell with confidence.
Sell discreetly
Reach a high-intent audience, even if you choose to transact discreetly.
Financial freedom to pay your way.
CampaignAgent’s
How it works
Once you have agreed your marketing strategy with your real estate agent, you can choose to Pay Now or Pay Later for the marketing costs.
Pay Now
> Pay upfront with Amex, Visa/MasterCard, Apple/Google Pay, UnionPay, BPAY or Debit Card.
Pay Later
> Borrow up to $25,000 or 2% of the estimated sale price – whichever’s greater
> Get fast funding for marketing, staging, and cosmetic improvements
> Relax with up to 6 months to repay*
> Enjoy a Flat 6.9% fee - No interest ever!
> Say No - No credit checks, no late fees, no waiting, no messing around.
Homeowners who choose Pay Now
Can select any payment method to pay upfront and complete their transaction. Funds are then sent to their agent.
Homeowners who choose to Pay Later
Can enjoy the flexibility of paying for their real estate marketing once their property has sold and reached settlement.*
Put your property in the spotlight
Our pay later option can be used to fund stylists, tradesmen and hire services now, and pay later, just like you can with your marketing.
What people say
estate marketing funding gives you the financial freedom to run the most powerful marketing campaign possible, so you can attract more buyers and maximise the potential sale price of your property. | Rated 4.5 out of 5
*Repay the earlier of settlement, 6 months, early deposit release, or withdrawal from sale.
Our Pay Now and Pay Later solutions have many benefits. Depending on your choice, different features and obligations will apply.
If you choose to Pay Now
> Payment is due prior to your advertising commencing.
> Payment can be made through our secure payment gateways, including EFT, BPAY, VISA, MasterCard, Amex, Apple Pay, UnionPay or Google Pay.
> For Apple Pay and Google Pay, standard charges of 1.1% apply.
> For Credit Card payments, standard charges of 1.1% apply for Visa/MasterCard, and 2.0% for Amex and UnionPay. Standard charges of 0.5% apply for Debit Cards.
> For International Credit Card payments, standard charges of 3.3% apply for Visa/MasterCard, and standard charges of 3.3% apply for Debit Cards.
If you choose to Pay Later
> You are entering into a contract with CampaignAgent for the payment of your marketing.
> We will provide funds to your agent on your behalf.
> Then, you pay us on the earlier of settlement, early deposit release, withdrawal, or the Pay Later Date (6 months from loan commencement).
> If your property has not settled by the Pay Later Date, you must still pay CampaignAgent by this date.
> Pay Later campaigns incur a flat 6.9% fee, with no penalty interest and no late payment fees.
> In the event that the full amount of the funding and fees is not paid in full, CampaignAgent reserves the right to place a caveat on the property.
> Advertising funds can be spent on marketing, styling and cosmetic improvements, up to $25,000 or 2% of the estimated sale price.
What are the eligibility requirements for Pay Later?
The Pay Later option is only available for Australian residents. The property must have a certificate of occupancy if it is a new build, off-the-plan sales are not eligible for Pay Later funding.
Do I have to sign off on any Terms and Conditions if I want to Pay Now?
No! By selecting Pay Now you are simply using CampaignAgent to securely process the payment of your marketing campaign.
How is the funding provided?
CampaignAgent will provide the funding for your marketing campaign directly to your real estate agent.
For Pay Later, when do I have to pay?
Payment is due on the earlier of settlement, early deposit release, withdrawal, expiration of your agent’s sales authority, or the Pay Later Date (6 months from loan commencement).
Who actually organises my marketing campaign?
Your marketing campaign will be arranged by your real estate agent, with payment provided via CampaignAgent.
What if I choose to withdraw my property from sale?
For Pay Later, the full amount borrowed (plus fees) must be immediately repaid by you to CampaignAgent.
What if my settlement date extends beyond the Pay Later Date?
You must still pay by the Pay Later Date.
Can I add more marketing after the campaign commences?
Yes! It’s easy to add more marketing. Your agent can submit a digital request for the additional spend, and you can choose to Pay Now or Pay Later.
Do I get a refund if I cancel any or all of my marketing?
Yes, any unspent marketing will be refunded to you directly by your real estate agent – however, CampaignAgent’s fees are based upon the original Pay Later amount funded.
What are the fees for Pay Later?
Pay Later campaigns incur a flat 6.9% fee, with no penalty interest and no late payment fees.
