welcome
We understand that buying or selling a home is more than a transaction: it's a life-changing experience. That's why our team of highly-seasoned real estate professionals is dedicated to providing exceptional, personalized service for all our clients.
Thank you for choosing to put your trust in me for the process of buying and/or selling your home. Our philosophy is simple: clients come first. We pledge to be in constant communication with out clients, keeping them fully informed throughout the entire buying and selling process. I’ve created this book for your convenience and we hope that it will be a valuable resource. Your experience will be unique and I will adjust our service according to your wants and needs. My focus is on your complete satisfaction.
Monica McKune
( 3 2 1 ) 4 0 5 - 2 8 9 7 |
schedule an appointment discuss best strategy for selling formal listing presentation executed sales agreement property evaluation complete market analysis establish sales price
t e p s t
LISTED & ACTIVE
marketing campaign started professional photography taken signs installed submitted to multiple listing service Showing times selected property brochure delivered direct mail campaign launched e-mail campaigns started open house scheduled
offer(s) received
offer(s) negotiated offer accepted back-up offer(s) accepted inspections & disclosures completed appraisal completed contingencies removed property closes refer friends to us!
Pricing strategy
BUYERS AND SELLERS DETERMINE VALUE
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today's market.
Buyer's make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
PRICING MISCONCEPTIONS
It is very important to price your property at competetive market value when we finalize the listing agreement.
What You Paid What You Need What You Want
What Your Neigbor Says
What Another Agent Says Costs To Rebuild Today
Pricing strategy
THE RIGHT PRICE IS IMPORTANT
A property generate the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high end up selling below market value.
PRICE RIGHT - TIME ON THE MARKET WORKS AGAINST YOU
The buying market has a short attention spam. Pricing your home right the first time is key. Proper pricing attracts buyers.
An overpriced house will not sell.
We want to generate offers before the market moves on to newer listings.
TIME ON MARKET ERODES EQUITY FOR SELLERS
Pricing strategy
PRICE RIGHTATTRACT BUYERS
Pricing Your Property Competitively will generate the most activity from agents and buyers.
Pricing Your Property Too High may make it necessary to drop the price below market value to compete with new, well priced listings.
Asking Price
of potential buyers who will look at property
Pricing strategy
PRICE AHEAD OF THE MARKET
SELLERS MARKET
In a market with rising home values, if a seller wants a price that's ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.
BUYERS MARKET
If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.
PREPARATION
ONLINE PLACEMENT ACTIVE PHONE WORK
HOUSES
phonevs.
01 PROS
Over 95% of home buyers start their search online, so professional photography is imperative to selling a home! We hire a professional to come take the best pictures! Our Images are shot with wide-angles, are high resolution and always unfiltered.
Did you know homes with professional photography...
Receive an average of 87% more views than their peers across all price tiers. Have a 47% higher asking price per square foot.
Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
We will evaluate the current state of your property and arrange home staging. Any repairs or improvements needed to maximize your home's value will be identified and scheduled
Preparing to hit the market
Potential buyers want to feel like they can easily fit all their belongings and be wellorganized.
Remember... First Impressions Last a Lifetime Spacious: Rooms should appear spacious. Store any unnecessary pieces of furniture to allow for easy movement around the room and throughout the house
IMPORTANT AREAS
INTERIOR:
Clear all surface areas including tables, bookshelves & countertops of clutter
Remove all items around sinks and in showers/baths every light fixture has working bulbs of the same color
Wash all windows and mirrors
remove all pet related items and food
Take personal items off the walls
All laundry is either put away or hidden
Take all trash out
Move all sensitive paperwork and medication to a secure area
IMPORTANT AREAS EXTERIOR:
Mow both front and back of your lawn Edge and blow away clippings
Hide large trash cans Pick up any pet "let behinds" in the yard
Wash all windows and clean screens
Touch up paint
Move any extra vehicles from the drive way
display seasonal flowers and landscaping
weed any flower beds
Clean front porch and secure any loose handrails
Online website distribution
LUXURY MARKETING
DOMAIN - Luxury Magazine
Keller Williams Luxury International
MATTERPORT 3D Walk through
Floorplan
Property Video - Social Media Reach
An Elevated Listing Experience
Elevate Your Listing withExclusivity
Beoneoffewsellersinyourmarketwitha ZillowShowcasetreatmentonZillow
Benefitfrompremiumlistingfeatures, enhancedvisibilitytointerestedshoppers, andtheabilitytodifferentiateyourlistingin themarket.
Features
3Dhome Interactive floor plans
AI-poweredimmersivevisuals and innovative design Amplified exposure in personalized search
Special map stickers and dedicated email alerts to Zillowʼs customer database
Ability to be featured on AppleVisionPro™ through ZillowImmerse™app
Captivatingnewdisplay on Zillow for your home
Contactbutton for prospective consumers to get in touch with your agent
Proactive Telephone Marketing- Fewer and fewer real estate agents are becoming skilled at the art of pro-active prospecting. A dirty little secret is that most agents fear rejection and that keeps them from picking up the phone and prospecting for their sellers. Agents like this rely on other agents working through the MLS to sell their listings for them.
We are constantly working toward the rank of Master Salesperson and receive constant coaching that helps them overcome self-limiting behaviors. What all of that really means is that our agents don't just sit back and passively wait for buyers for your listing to come to us, we fearlessly and proactively go find them.
We approach each call with Confidence
Preparation
Enthusiasm
It is no longer acceptable for your real estate agent to just print and hand out the MLS stat sheet.
Here are our top 3 marketing pieces we have printed with each listing.
According to a study done by MIT, the odds of contacting a lead more than 5 minutes versus 30 minutes drops 100 times. From 5 to 10 minutes the odds decrease by 5 times. Is there any wonder why the average single agent misses so many opportunities to convert buyer leads for their seller?
Our team is trained and prepared to follow up immediately.
2024 social media stats (so far!)
An average user spends 2 hours and 19 minutes per day on social media in 2024
Facebook has 3 07 billion monthly active users
The average American spends about 31 minutes per day on Facebook. Instagram has 2 billion monthly active users
Instagram’s engagement rates are four times higher than Facebook (0.60% to 0.15%), but engagement has become more competitive each year.
44% of people prefer to learn about a new product or service via short video content.
We train constantly on the ever changing algorithms of the different social media platforms.
A lot of buyers like to look at a home without any pressure. This is what we call the "two step" buyer. Most the time they start the process by going to the open house first then follow up with a tour by their real estate agent.
OpenHouses
HOW WE PREPARE:
Posted on all major websites including Zillow, Realtor, and the local MLS
Several signs strategically placed around your neighborhood
Posted on our social media accounts
Social Media Ads
why you should hire
THE MCKUNE TEAM
Communication
Market
Preparation
Target Marketing
Communication is the key to positive relationships. To that end, we have a multi-faceted communication program with our Seller which HOLDS US ACCOUNTABLE to what we tell you we are going to do. All Sellers in the Custom Listing and Service Plan receive weekly updates on marketing, showing activity and feedback on their property via email.
Feedback buyers often give of homes that don't sell is that they couldn't envision themselves living in it given the current owner ' s choice of furnishings and any clutter or imperfections. We help to make sure this doesn't happen to you by utilizing our resources and trusted partners to complete any task deemed necessary.
We have been utilizing target marketing on the internet for over the past years. (Facebook, Instagram, Pinterest, Zillow, Realtor, FlexMLS) by doing so your home is seen and shown more
Financing
When offers start rolling in, you'll want to ensure you have a powerful bargaining chip in hand. As a KW agent, I have access to an unprecedented advantage - the ZeroPlus loan by Keller Mortgage Offered exclusively on transactions completed with Keller Williams, this loan enables us to negotiate without compromising.
Our Promise to You
1 2 3 4 5
I promise to tell you the truth about your property.
I promise to respect your confidences.
I promise to give you good advice.
I promise that you will understand what you ’ re signing.
I promise to follow through and follow up.
client compliments
Very easy from start to finish, pictures were outstanding and Monica's team was very open to any and all questions. Top dollar from sale due to her team.
Monica and her staff were amazing! From beginning to end, she took care of every detail. Most of our transactions occurred long distance. Monica and her team were able to step in for us and take care of inspections, repairs and sold our house within 45 days. They were very efficient and easy to work with and will certainly recommend them!
We had a great experience working with Andrea when we were moving my mom closer to us. She was so patient through the whole process and made sure we were comfortable with all our decisions on the way. This was a great and easy team to work with through what can be a stressful process. With them, it wasn’t! Highly recommend.
client compliments
Monica, Kelly, and the whole McKune Team helped us sell our first home ever and I am so grateful that we went with them! Since we were first time sellers, I had lots of questions about the process and would randomly email/call/text and would almost instantly receive a response with thorough answers and explanations. The entire team was extremely supportive and helpful. Monica had great recommendations and suggestions and had great communication throughout. The pictures for the online listing turned out amazing as wellprofessional + high quality! Highly recommend the McKune Team for buying/selling in the Brevard area.
They are a dedicated team that really care about their client's needs and exceed expectations in real estate! They are honest and hard-working people that problem-solve like no other!
Not used to getting this kind of wonderful service these days. Excellent staff and Monica was the greatest. Very professional and very helpful.
Why Why Keller Williams Keller Williams? ?
Offering comprehensive services to investors, property owners, tenants and developers around the world. Keller Williams Realty has an established network and a proven model that sets a framework for profitability in any markets across the globe. We know the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting business with the very best people in the real estate industry across the globe.
With more than 153,000 agents worldwide, operating in more than 781 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the World!
Why Why Keller Williams Keller Williams? ?
TECHNOLOGY
Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW's exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW's Web network of more than 76,000 sites
TEAMWORK
Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I'm confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
KNOWLEDGE
Keller William Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It's what prepares me to provide you with unparalleled service
RELIABILITY
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
TRACK RECORD
I'm proud to work with the largest real estate franchise in the World by agent count. It's proof that when you offer a superior level service, the word spreads fast.
The McKune Team
Phone:
Email:
Address:
Preferred Method of Contact:
Preferred Contact Time: Email Call Morning Day
Timeframe:
What is your motivation for selling?
Desired Price:
How did you decide on that price?
Do you currently have a mortgage on the home?
Current Monthly Payments:
How much do you owe?
How long have you owned your home?
Has home been continuously insured?
Is there an HOA?
Yes No
If so, how much are your dues?
Yes No
How much are your property taxes, annually? Yes No
Any exemptions? If so, which one(s)? Monthly • Quarterly • Annually (Circle One)
Any other assessments?
QUESTIONNAIRE
# of Bedrooms:
# of Bathrooms:
Have you made any improvements to the home since your purchase?
Any items that need immediate attention and/or repair? If so, do you know the estimated costs?
SHOWING AVAILABILITY
Any other questions, concerns or important information?
