PROJECTS
MCKEAN MCGREGOR PROJECTS
Offering services across property planning and consultancy, marketing, residential and commercial sales and leasing, the McKean McGregor Projects team deliver a truly unique full-service solution for owners and developers of Central Victorian properties.
CLIENT LED APPROACH
CONSULTANCY
With local knowledge and connections across the property industry in Central Victoria, we have the ability to work with and help clients during the planning and feasibility stage of projects.
From planning and design suggestions, sales and leasing appraised values, through to local market insights and market testing, our team can provide critical and invaluable local expertise prior to the commencement of property projects.
MARKETING
Our dedicated and experienced property marketing team has a proven track record across a range of projects and asset types.
From branding and design, marketing and communication strategies, through to the latest digital and tools and resources, our team works closely with each client to understand project objectives and deliver individually tailored solutions.
SALES & LEASING
Our full service real estate agency has the capabilities, tools and resources combined with years of local knowledge and connections to maximise results for our clients.
We have demonstrated success in pre-selling and preleasing both residential and commercial properties prior to or during construction.
WHAT TO EXPECT
Our aim is to get results and keep things simple. A high communication, accountable approach which keeps stakeholders informed and provides proactive and insights led recommendations is what you can expect from our sales, marketing and project team.
SCENIC RISE
PROJECT OVERVIEW
This unique development is positioned in a somewhat hidden but highly sought-after pocket of Maiden Gully, just a short drive from Bendigo’s city centre and Eaglehawk.
The undulating estate comprises 34 generous low-density residential allotments, offering a variety of building and lifestyle opportunities while capturing the area’s natural beauty and space.
OUR APPROACH
When engaged by the developer, the estate was fully titled with construction already complete. However, sales momentum had slowed, prompting the need for a refreshed approach.
Leveraging a deep understanding of the site’s complexities, we delivered a comprehensive rebrand, developed new marketing assets and implemented a strategic, targeted digital campaign. This revitalised positioning helped reignite interest, build buyer engagement, and accelerate sales across the estate.
www.scenicrise.com.au
SCENIC RISE
MAIDEN GULLY
PRIME BUSINESS PARK
PROJECT OVERVIEW
This bespoke industrial-commercial development, known as Prime Business Park, is strategically positioned in a premium location of East Bendigowithin reach of key regional markets while benefiting from outstanding infrastructure and connectivity.
The master-planned estate offers thoughtfully designed office and warehouse units, catering to a diverse range of enterprises from professional services and e-commerce to manufacturing, trades and logistics.
OUR APPROACH
When engaged by the developer, we recognised that Prime Business Park required a refined presentation to match its premium position. Our off-the plan and during construction strategy centred on elevating its market appeal by crafting a compelling value proposition, developing relevant brand assets and deploying targeted campaigns and ongoing engagement with the identified business audience.
Leveraging our local market insight and strong network within the Greater Bendigo business community, we amplified enquiry and created sales momentum over an extended period of time.
www.primebusinesspark.com.au
NEANGAR GREEN ESTATE
PROJECT OVERVIEW
Neangar Green Estate is a thoughtfully designed residential community located in the established suburb of Eaglehawk, just a short distance from Bendigo’s centre.
The development comprises 28 titled allotments ranging from approximately 458m to 996m. Designed with convenience and lifestyle in mind, the estate offers access to schools, shops, parks and recreational areas, while retaining a peaceful, neighbourhood feel.
OUR APPROACH
Our strategy focused on emphasising the rare combination of generous lot sizes, an established surrounding community and proximity to key local amenities.
We developed a cohesive brand presentation, crafted marketing assets that highlighted lifestyle and connectivity, and implemented targeted digital campaigns to reach first-home buyers, families and investors.
By clearly communicating how Neangar Green offers delivered value in a growing regional market, we aimed to build awareness, drive inquiry and support sales momentum.
www.neangargreenestate.com.au
RANGELEA RISE
PROJECT OVERVIEW
The Rangelea Rise estate is in the heart of Junortoun, just a short drive from Bendigo’s city centre. Nestled on approximately 3.04 hectares, this premium release features just 11 generous allotments each exceeding 2,000m2 and offering expansive space for the discerning homeowner.
With access to the serene environment of the O’Keefe Rail Trail and a backdrop of native bushland, the estate delivers a relaxed semirural lifestyle while remaining well-connected to premier schools and urban amenities.
OUR APPROACH
When engaged to assist with the marketing of Rangelea Rise, our strategy was guided by the estate’s rarity and premium positioning. We emphasised its mix of generous land size, exceptional location and lifestyle appeal, crafting high-quality brand assets to reflect that refined offering.
Through tailored digital campaigns and targeted communications, we focused on audiences seeking premium land in the Bendigo region particularly families and professionals drawn to space, nature and connectivity.
www.rangelearise.com.au
HIGHBURY COURT
PROJECT OVERVIEW
Highbury Court Estate, Strathdale is an exclusive, small-scale residential community positioned in the prestigious suburb of Strathdale, just a short distance from Bendigo’s city centre. The estate comprises large titled allotments, many offering elevated outlooks, north-facing aspects, and generous dimensions up to approximately 1,094m2.
OUR APPROACH
The strategy focused on showcasing the estate’s premium positioning and unique benefits. We developed a refined brand presentation that emphasised exclusivity, elevated views and proximity to Kennington Village, local schools and recreation facilities.
Through captivating visual assets, digital campaigns targeted toward discerning families and professionals, and clear communication of the generous allotment sizes and ready-to-build status, we enabled prospective buyers to quickly visualise life in this desirable enclave.
www.highburycourt.com.au
BRIDGEWATER RISE
PROJECT OVERVIEW
Bridgewater Rise estate is an attractive residential community located in the township of Bridgewater on Loddon, only around 30 minutes from Bendigo. The community enjoys a charming riverside lifestyle, with convenient access to the Loddon River, local amenities, and a strong sense of local identity.
Positioned within the Township zone and adjacent to the Bridgewater Recreation Reserve, the development offers level, titled allotments with sizes ranging from approximately 677m2 to 1,192m2
OUR APPROACH
Our strategy centred on communicating the unique combination of size, value and lifestyle that the estate offers. We developed fresh brand assets to reflect the development’s premium yet accessible positioning, and deployed a targeted digital campaign aimed at buyers seeking a strong regional alternative to the Bendigo market.
During the campaign we emphasised key differentiators such as the central township zoning, proximity to the Loddon River and reserved recreation areas. The coordinated marketing approach built momentum, strengthened the development’s visibility and supported successful lot sales across the release.
www.bridgewaterrise.com.au
PETHERICKS RISE
PROJECT OVERVIEW
Pethericks Rise is a semi-rural estate just outside Bendigo, positioned on Pethericks Road in Goornong. It features generous rural-living-zoned allotments ranging from 11 to 27 acres (4.4ha up to 11ha approx.), each with quality infrastructure - including sealed road access and power connected. It was designed with space, flexibility and tranquillity, while remaining accessible to the township and regional amenities.
OUR APPROACH
Our task was to highlight the development’s blend of rural charm and regional connectivity. We refreshed the estate’s presentation to emphasise key differentiators - such as the large-scale land sizes, rural-living zoning, freedom of building design (STCA) and proximity to Goornong, Huntly and the upcoming transport links.
Through high-quality visual assets, targeted digital campaigns to buyers seeking a genuine rural-lifestyle in the Bendigo region, we shaped a narrative of lifestyle-choice rather than simply land-purchase. The coordinated marketing effort supported enquiry growth and helped position the estate as a standout option for families and lifestyle seekers.
www.pethericksrise.com.au
ABERDEEN ESTATE
PROJECT OVERVIEW
Aberdeen Estate is a thoughtfully planned residential land development designed to meet the needs of families, retirees, and lifestylefocused buyers. Positioned in one of Bendigo’s fastest-growing suburbs, the estate has a peaceful bushland backdrop combined with immediate access to community amenities, schools, and essential services.
Stage 1 of the estate highlights the estate’s boutique scale with each allotment ranging from 650m2 to 708m2, providing ample space for larger homes, gardens, side access, or lifestyle additions such as pools and sheds
OUR APPROACH
Our full in-house marketing service offering was employed to develop a range of assets focused on highlighting the estate’s unique strengths: its tranquil setting, everyday convenience, and genuine family-friendly character.
We worked closely with the developer to develop a comprehensive marketing campaign that positioned Aberdeen through strong branding, targeted digital campaigns, on-site signage, and storytelling that emphasised lifestyle and connection.
www.aberdeenestate.com.au
SILVER GUM RETREAT
PROJECT OVERVIEW
Silver Gum Retreat, Junortoun is a boutique estate, tucked away along Atlas Road and surrounded by nature offering 23 large allotments ranging from 2,000m2 to 5,147m2
Carefully planned to balance privacy with accessibility, the estate provides direct connectivity to the O’Keefe Rail Trail, McIvor Highway via traffic lights, Catherine McAuley College, local bus routes and amenities and within minutes of the Bendigo CBD.
Silver Gum Retreat is in a premium, nature-connected setting that celebrates outdoor living, community, and quality of life, making it an ideal environment for families, lifestyle seekers, and those who value space and nature.
OUR APPROACH
Our full in-house marketing service offering was engaged from the outset to shape and lead the strategy for Silver Gum Retreat, with our team driving every stage of the campaign from brand creation through to launch. We began by developing a clear narrative centred on the estate’s most compelling strengths ensuring these messages were consistently woven through all campaign activity.
Working in close collaboration with the developer, we guided the vision and positioning of the project, delivering a comprehensive marketing plan that included refined branding, high-impact digital campaigns, engaging storytelling, on-site signage, and premium visual content. Our approach was designed to present Silvergum Retreat not just as a land release, but as an aspirational lifestyle opportunity.
www.silvergumretreat.com.au
APSLEY MEWS
PROJECT OVERVIEW
Apsley Mews estate is an exclusive, low-maintenance residential community located in the heart of Strathfieldsaye, just a short 9 km drive from the Bendigo city centre.
Designed with the semi-retired or over-55s buyer in mind, the development offers individually titled homes, built as house and land packages by a local builder.
Each residence features quality fixtures, built-in landscaping and a turnkey finish providing a comfortable lifestyle with minimal maintenance in a highly accessible, established suburb.
OUR APPROACH
Our strategy focused on elevating the offering’s premium lifestyle attributes and simplifying the purchase proposition for discerning buyers. At the start of the campaign our marketing assets captured the vision for the off-the-plan finished homes and evolved to include the finished products as construction progressed.
Targeted and integrated traditional and digital campaigns to over55s and downsizers - highlighting the individually titled ownership model (home + land), proximity to shops, cafés and healthcare in Strathfieldsaye, and easy access to Bendigo.
This combined approach helped to amplify enquiry, convert interest and position the estate as a leading choice for low-maintenance, highquality living in the region.
MARKETING STRATEGY
BUILD ASSETS
A set of assets to provide energy to the campaign, with a refined set of messages and imagery to connect on a deeper level with the target audience.
LAUNCH ASSETS & PLAN
Share the assets through a range of initiatives and tactics to attract a new audience and engage with existing audiences. Direct interest to digital assets for more information with a constant call to action to contact us.
ONGOING REVIEW AND REPORTING
An ongoing pipeline of activity and plan will be reviewed and reset monthly, based on insights from sales and marketing reporting.
MARKETING EXAMPLES
PROJECTS TEAM
DREW STRATTON
ADAM HUTTON Licensed Estate Agent Sales Consultant
AMY SIM JJ MILES Sales Consultant Sales Consultant
BEC ALLEN Licensed Estate Agent
JAYDEN DONALDSON Licensed Estate Agent
MICHAEL BROOKS Michael Brooks
AMY HARRIS-ARTHUR Licensed Estate Agent
DARCIE FRY
Sales Assistant to Greg Heard
KIARNI WALLS Sales Assistant to Jayden Donaldson
GREG HEARD Licensed Estate Agent
VANESSA APPLEBY Licensed Estate Agent
PROJECTS TEAM
Commercial Sales and Leasing
Sales & Client Services
Assistant to Amy Harris-Arthur
JO SHELDRICK-DOHERTY
JEREMY BROWN Commercial Manager
BROCK PINNER
ALEX O’SHEA
Leasing Manager
TOM HARROP
JED EDLIN
Property Manager
BECK MULLEN
JACINTA HAMILTON
AMBER CLOHESY
GRETTA COLLINS
Coordinator
PANNARA BAKER
ANNA FAY
Designer
