Contents
1. WHO WE ARE
2. THE LISTING PROCESS
3. STRATEGIC SALES
4. EVIDENCE OF SUCCESS
5. TOP 1% IN ME
6. WHY PORTSIDE
7. GIVING BACK
8. DEVELOPER TESTIMONIAL
eet Taylor McFarlane
NG SPECIALIST • ASSOCIATE BROKER
33.3933
@portsidereg.com
ngamainelife
' s network, knowledge, and approachability hat set her apart She is passionate about ring the highest level of service to her clients, er they are new to the process or experienced. pitomizes integrity and attention to detail in transaction, and it’s what contributed to her success in the industry
r was recently honored as one of Maine's ging leaders with the MaineBiz 40 Under ward, celebrating rising stars of Maine’s ess community
aylor is amazing! Hands down runs the best real state firm in Southern Maine They go above nd beyond expectation with their presence, uidance and care
Z AND STEWART
STRAWBRIDGE
REEPORT, MAINE
Expertise, Passion, Trust
YOUR KEYS TO REAL ESTATE SUCCESS
At McFarlane Field, we specialize in strategically positioning and selling developments with a focus on maximizing value and market impact Our deep understanding of Coastal Maine and the Greater Portland market, combined with our expertise in new construction and development sales, allows us to create tailored sales strategies that drive results
We pride ourselves on collaborative partnerships with developers, providing data-driven pricing insights, innovative marketing strategies, and a seamless sales process Our team is known for pointed market analysis, strong negotiation skills, and a proactive approach ensuring each development we represent not only sells successfully but stands out in the marketplace
At McFarlane Field, we don’t just sell properties we help shape communities, establish strong branding for developments, and build long-term success for our developer partners You can trust us to bring a combination of strategy, transparency, and market expertise to every project, delivering exceptional results from groundbreaking to final sale.
Meet Our Team
The Listing Process SO YOU KNOW WHAT TO EXPECT
Complete and sign all listing documents (Exclusive Right to Sell, Property Disclosures, Etc )
3. BRANDING + MARKETING 1 SIGN LISTING PAPERWORK
We develop a compelling brand identity for your development that speaks directly to your target buyers. The right marketing doesn’t just sell properties it creates demand
Refine market analysis and pricing strategy for each phase of the development Identify key buyer demographics and refine positioning for maximum impact. 4.
LISTING + SELLING
Determine the best approach to marketing and selling the lots/homes and execute based on timeline goals.
We know your time is valuable, so we run a streamlined, efficient sales process that allows you to focus on what is next We negotiate contracts to maximize returns and we manage builder and buyer communications to ensure a seamless transaction and/or build process.
Strategic Sales for Developments
OUR CURATED MARKETING PLAN:
From high-impact digital campaigns and targeted social media to professional photography, drone videography, and strategic broker outreach, we ensure your development stands out Every project gets a customized marketing plan, designed to generate buzz and deliver results We don’t just list developments we create demand
Marketing a development is about more than listing it it’s about creating a compelling vision that attracts buyers as well as structuring and selling the development in a way that maximizes the developers investment At McFarlane Field, we craft tailored marketing strategies that showcase each project’s unique strengths and drive sales
WE ARE PROUD TO OFFER THESE SERVICES:
• Custom branding guide
• Customized development website
• Marketing videos
• 3D virtual tours + floor plans
• Professional photos of finished products
• Customized social media ad campaigns
• Professionally designed marketing materials
• Print and digital advertising (when applicable)
Evidence of Success
40+ YEARS OF SELLING MAINE DEVELOPMENTS
At McFarlane Field, we bring deep expertise in selling developments, built on a strong foundation of strategic marketing, buyer insight, and proven results.
Jen Monsulick has led the sales and marketing efforts on several notable developments while at another firm, and that experience is a tremendous asset, further enhancing the results we deliver for our developers.
Below are recent projects that reflect the breadth of our collective experience and insight
REPRESENTED MAXWELL WOODS CONDOMINIUMS, CAPE ELIZABETH
36 unit new construction condominiums Developer/Builder to consumer
REPRESENTED COTTAGE BROOK CONDOMINIUMS, CAPE ELIZABETH
36 unit new construction condominiums. Developer/Builder to consumer
REPRESENTED COTTAGE BROOK HOMES, CAPE ELIZABETH
40 single family homes with transactions between developers and builder and then builder to buyer 2 Builders (Letarte Bros, Rainbow Construction)
HOMESTEAD FARMS, FALMOUTH
68 condo lots with transactions between developer and builder and then builder to buyer 6 builders (On Point Construction, Tall Trees Construction/Downeast Design Build, Brush + Hammer, Pinnacle, Graiver Homes, All in Construction)
CLOVER WAY, FALMOUTH
20 duplex new construction condominiums. Developer/Builder to consumer
Evidence of Success
YEARS OF SELLING MAINE DEVELOPMENTS
MCKEARNEY VILLAGE II, YARMOUTH
12 lots. Developer/Builder (ledgewood construction) built two lots and the developer sold 10 remaining lots to a builder (Mike Payson)
VILLAGE RUN, YARMOUTH
26 single family home lots Developer to builders - developer did not retain any lots 8 Builders (BrightBuilt Homes, MR Brewer, Brush and Hammer, Robie Builders, Bill Clark, Dino Spugnardi, and Maine Pals). Marketed the lots to the general public. Then consumers worked on pricing with builders This model was not ideal for consistency and ease of sale for developer
MAJESTIC WOODS
22 single family homes with transactions between developer and builder and then builder to buyer. 5 builders (Pinnacle, Brush + Hammer, Robie Builders, Tony Fernandez, Chase Caprio)
eloper and builder and then builder to buyer Some
Top 1% in Maine
PORTSIDE IS IN THE TOP 1% IN MAINE FOR NUMBER OF TRANSACTIONS, WITH $1.1 BILLION IN REAL ESTATE SALES IN 2024!
McFarlane Field is a top-preforming team in Maine, with over 95 years of collective experience. We have a proven record of success, having navigated diverse markets through the ups and downs Our extensive experience sets us apart
#1
Indie brokerage in Maine for luxury sales over $1M
#3
Team in the state for sales volume in 2024
133
Single family homes sold in 2024
106%
List to sale price ratio 3% higher than average
#1
Team for buyer representation in ME in 2024
119M+
In sales volume in 2024
Why List with Portside?
CONNECTIONS
We're Local. We're Global. Our connections reach far beyond the State Through LeadingRE, we are connected to the top 565 independent brokerages in the World
EXPOSURE
Your home gets seen by more consumers with Portside Our social media and digital marketing reach far exceed our local competitors
MORE BUYERS
Portside has represented more buyers in Maine, in the last 12 months, than any other company with the exception of one national franchise
Portside Gives Back
We believe in giving back to our local community by bringing people together for "Portside Gives Back" events that directly benefit local non-profits, now raising over $80,000 annually.
At Portside Real Estate Group, we also happily donate 1 % of top-line revenue to Maine-based non-profits. That means by choosing to work with us, you will help make a difference in our communities!
1% back to Maine focuses on supporting the next generation of Mainers, Maine’s youth, helping to give them the greatest chance at creating a more wonderful world Selling homes in the community affords us the privilege of giving back to the communities that we live and work in.
Portside agents give 1% of top line revenue to local nonprofits supporting systemic Maine problems These issues include: education, generational poverty + affordable housing, substance abuse, limited access to medical care, and food insecurity.
YOU CAN LEARN MORE ABOUT OUR MISSION AT WWW.1PERCENTBACK.ORG
“Working with McFarlane Field was a fantastic experience They didn’t just list our project they really understood the market and positioned it perfectly Their marketing was smart, targeted, and really worked It was clear from the start that they have strong relationships with other brokers, which made a huge difference in getting traction quickly
Beyond being incredibly professional and sharp, they were just great to work with. This can be a stressful business, but they made the process easy, smooth, and even fun They were collaborative, responsive, and genuinely invested in our success If you ’ re a developer looking for a team that knows how to sell and makes the whole thing feel effortless, these are your people."
JOEL FITZPATRICK Developer, Cape Elizabeth
AN ELEVATED LEVEL OF BROKERAGE.