McFarlane Field Sellers Guide: Taylor McFarlane

Sellers Guide

OUR GUIDE TO SELLING YOUR HOME

Contents 1. WHO WE ARE 2. MEET OUR TEAM 3. WORKING WITH US 4. THE LISTING PROCESS 5. PREPARATION 6. MARKETING 7. STAGING 8. MOVE OUT + CLOSING 9. TESTIMONIALS 10. FAQS

Who We Are CLIENT FOCUSED. RESULTS DRIVEN.

Taylor McFarlane LISTING SPECIALIST • ASSOCIATE BROKER Taylor's network, knowledge, and approachability are what set her apart. She is passionate about delivering the highest level of service to her clients, whether they are new to the process or experienced.

She epitomizes integrity and attention to detail in every transaction, and it’s what contributed to her rapid success in the industry.

Taylor was recently honored as one of Maine's emerging leaders with the MaineBiz 40 Under 40 Award, celebrating rising stars of Maine’s business community.

Taylor is amazing! We sold our home on short notice in a difficult market and had to navigate a couple of unexpected challenges. Nevertheless, she got us an incredible value for our home! She knows the market, is diligent, responsive, and always has a plan. We felt like she always had our back. She is the BEST, we enjoyed working with her every step of the way and could not recommend her more!

- FIONA + ANDY | SELLERS IN SOUTH PORTLAND

c: 207-233-3933 • taylor@portsidereg.com • @livingamainelife

Meet Our Team OUR COMPANY WILL EARN YOUR TRUST AND SELL YOUR HOME WITH PRIDE.

At McFarlane Field, we are deeply committed to providing an outstanding real estate experience. We combine our extensive knowledge of the Coastal Maine and the Greater Portland market with a focus on making your journey enjoyable and seamless. Our team values building strong, trusted relationships through education, transparency, and unwavering integrity. Known for our active listening, strong negotiation skills, and proven track record, we pride ourselves on exceeding expectations and earning the loyalty of our clients through repeat business and referrals. You can trust McFarlane Field to expertly navigate your buying or selling process, transforming your real estate wishes into reality.

KARI HODGENS

JIM MCFARLANE

JEN MONSULICK

RANDY DEE FERRELL

JENNIFER TABB

Transaction Partner

Associate Broker

Operations Manager

Broker

Associate Broker

Working with Us THE MCFARLANE FIELD AND PORTSIDE ADVANTAGE.

CLIENT CENTRIC

COMMUNITY FOCUSED

CREATIVE + INNOVATIVE

Our ethos is to serve, and care for each and every one of our clients as if they were our family.

We give back and get involved; over $200,000 donated annually to local non-profits!

We differentiate and personalize. You won’t find a more nimble or responsive team.

Investing in Maine’s Tomorrow, 1% at a Time.

AT PORTSIDE, WE ARE MAINERS HELPING MAINERS, IT'S WHAT WE DO EVERY DAY!

1% Back to Maine™ focuses on the next generation, Maine’s youth. Supporting and addressing systemic Maine problems including generational poverty, substance abuse, limited access to medical care, education, and food.

Portside is committed to giving 1% of gross revenue to Maine's future.

To learn more visit onepercentbacktomaine.com

Record of Success THE MCFARLANE FIELD AND PORTSIDE ADVANTAGE.

102%

150

100+

McFarlane Field’s list to sale price ratio in 2025

Number of households we served in 2025

Collective years of helping families buy and sell homes

1

1

#1 Team in Cape Elizabeth for sales volume since 2005.

#1 most fun team to work with in the state of Maine

$35k+ Donated to 1% Back to Maine in 2025

“Taylor’s negotiating and superior communication skills are a testimony to her proven track record. Being recently recognized as one of the top award winners in the Mainebiz Next up: Under 40 honorees is confirmation of her extraordinary commitment and service to her clients.”

DIANNE CAPE ELIZABETH, ME

The Listing Process SO YOU KNOW WHAT TO EXPECT.

1.SIGN LISTING PAPERWORK

2. PREP WORK

Complete and sign all listing documents.

(Exclusive Right to Sell, Property Disclosures, Etc.)

Complete walk and talk staging consultation to identify any recommendations to best prepare your home for photos and listing.

3. PHOTOS + MARKETING

4. LISTING + SHOWINGS

Your home’s first showing is always online. Professional photography taken with great care for detail will set your home up for success.

Getting your home on the market and creating a plan for showing and marketing the property.

5. CONTRACT TO CLOSE We will review any offer with you, and advise you as we negotiate the best possible contract. We will then be your side to assist with all of the details until closing day.

Signing Listing Paperwork CHOOSING THE RIGHT BROKER SETS THE TONE FOR YOUR SELLING EXPERIENCE. A great broker will not only guide you through the process, but also set expectations from the start.

They'll introduce you to reliable professionals, from stagers to contractors, ensuring your property is in the best condition for listing. Partnering with the right broker is crucial to maximizing your return and ensuring a smooth sale.

Above all, you should enjoy working with your agent. Find someone who is not only knowledgeable and confident, but also someone you feel comfortable communicating with throughout the selling process!

LISTING DOCUMENTS Before we can fully dive into helping you prepare and market your home for sale, there are a few important documents that need to be signed. Once everything is signed, we can get started on maximizing your home’s appeal and attracting the right buyers! Documents to be completed include:

Exclusive Right to Sell Agreement Real Estate Brokerage Relationship Form Property Disclosure

MLS Waiver (if applicable) Lead Paint Addendum (if applicable) Condo or Multi-Family Addendum (if applicable)

Prep work HELPING YOU THROUGH THE PROCESS OF SELLING YOUR HOME.

1. WALK & TALK

2. CLEAR OUT + CLEAN UP

We start with a walkthrough of your home to begin making recommendations to prepare your home for the market and identify priorities. Recommendations could include professional staging, day of photography primps, decluttering, minor repair work, and or exterior maintenance depending on the time of year.

Once we’ve taken a look at the home as a whole, tackle what matters most.

You are going to be moving, so start packing and clearing out anything you don't need. The goal is to create space for buyers to imagine the house as their own. We also highly recommend a professional deep clean.

3. UPDATE & UPKEEP Want to go the extra mile? We will create a specific plan to maximize your return with minimal investment.

Inside, consider swapping out old light fixtures, painting dark walls lighter, and cleaning carpets. Outside, keep up with your yard work: keep the grass cut or the driveway shoveled, and tend to plants and flowers. All of this will lead to a great first impression.

4. LET'S SELL Your house is officially show-ready, and we're excited to list it! Now it's time for you to relax (we know this will be a hard one) while we put our proven marketing system to work.

From beautiful photography and videography to social media and print marketing we’ve got all the bases covered to reach your future buyer.

Photos & Marketing VISUALS THAT SPARK INTEREST + GETTING THE WORD OUT.

PHOTOGRAPHY + VIDEOGRAPHY We work with the industry's top photographers to make sure your home makes an unforgettable first impression. With so many buyers starting their search online, our goal is to captivate them at first glance.

SOCIAL Most new home searches begin on the internet, and many with social media. Our strong social media presence means more eyes on your home, helping us reach the right buyers quickly and effectively.

PRINT MARKETING We always ensure your home’s highlights are presented through beautifully printed materials left at the property, providing easy access to all of the information.

OPEN HOUSE We will discuss the pros and cons of hosting public open houses to see if one may be a fit for your property.

Custom Marketing VISUALS THAT SPARK INTEREST + GETTING THE WORD OUT.

YOUR CURATED MARKETING PLAN Selling your home is more than just setting a listing price, it’s creating a buyer experience. A buyer’s first showing is always online. At McFarlane Field we strive to capture your home’s story, present it in the best light possible and in ways that capture buyers’ attention.

McFarlane Field provides a suite of marketing tools ranging from print, to digital and social media; each client’s curated marketing plan is created to suit.

WE ARE PROUD TO OFFER THESE SERVICES: • Professional photography • Aerial drone photos when applicable • 3D virtual tours + floor plans • Professional staging consultations • Open house (if desired) • Contractor connections/coordination

• Marketing video • Customized social media ad campaigns • Professionally designed marketing materials • Door knocking in your neighborhood • Custom property websites • Print and digital advertising (when applicable)

CONNECTIONS

EXPOSURE

MORE BUYERS

We're Local. We're Global.

Our connections reach far beyond the State. Through LeadingRE, we are connected to the top 565 independent brokerages in the World.

Your home gets seen by more consumers with Portside. Our social media and digital marketing reach far exceed our local competitors.

In the last 12 months, Portside has represented more buyers in Maine than any other company with the exception of one national franchise.

Listing & Showing ON THE MARKET + GETTING SEEN.

NOW YOUR HOME IS LIVE IN MLS Right before we put your home live in the Multiple Listing Service (MLS) online we will come up with a plan for showing the property. We will discuss whether an offer deadline makes sense, as well the potential for broker and public open houses.

TIPS FOR SHOWING YOUR HOME Turn all lights on + open blinds fully Avoid strong fragrances Make all beds Hang fresh, clean, light towels in bathrooms Pick up bath, kitchen floor mats Put toilet seats down + clean bathroom surfaces Store personal items (consider a to-go bag) Put away all kid/pet toys + personal papers Sweep hard surfaces + walkways Floors should be clean + rugs vacuumed Do an exterior sweep for pet waste or garbage Have marketing materials visibly on a table Trash + recycling bins should be tidy + odor-free Place fresh flowers + touches of greenery

“I cannot say enough about the McFarlane Field team. They handled the sale of our property with professionalism and expertise. This was the first time we sold a house and having hardworking, accessible, and knowledgeable realtors really helped make the experience exceptional. Everyone at McFarlane Field gets my highest recommendation!.”

LAURIE F. SELLER IN CAPE ELIZABETH

Contract to Close

WE'VE RECEIVED AN OFFER, OR MULTIPLE OFFERS; NOW WHAT?

YOU ACCEPT

YOU REJECT

YOU COUNTER

If you accept an offer with no contingencies — congrats, this process just got a whole lot easier! If there are contingencies attached, we will work with the buyer’s agent to get everything squared away prior to closing.

If you reject the offer, it’s up to the buyers to decide what they want to do next – they can submit a new offer or look elsewhere.

If you want to make a counter offer, we will discuss the terms we wish to change (price, closing date, etc.).

We then provide a signed counter offer with the terms you want.

MULTIPLE OFFERS If you receive multiple offers we will work with you to ensure you understand the nuances of each offer. The strength of an offer does not always come down to the highest number on the table. Important factors include: financing terms, the buyer’s agent, the earnest money amount, due diligence period, and more. We’ll help you evaluate the full picture, so you can make the best decision for your sale.

YOUR HOME IS UNDER CONTRACT. NOW WHAT?

YOU'LL NEED TO: Once a title company has been selected by the Buyer, coordinate with the company to get them all necessary information (i.e.: contact information, mortgage pay off if applicable, etc.).

Arrange for your mail to be forwarded to your new address.

Arrange for your utilities to be disconnected the day after closing (electricity, gas, cable, etc.).

Hire a moving company or coordinate move out (if using).

Continue to maintain the home; cut the grass, shovel the sidewalks, and continue paying your home insurance coverage.

“We recently worked with Taylor to sell our home while we were living out of state, and we couldn’t be more pleased with the entire experience. From start to finish Taylor and her team went above and beyond to ensure the process was stress-free. Even though we were out of state, we always felt informed. Taylor and her team kept us updated on every step of the process from initial staging to the final sale, we never had to worry about a thing.”

ELIZABETH + MICHAEL CAPE ELIZABETH

“Hands down the best real estate team in Southern Maine. They go above and beyond expectation with their presence, guidance and care.”

LIZ + STEW FREEPORT, ME

“Taylor McFarlane is an exceptional real estate agent who has helped us find multiple homes in the Portland, Maine area. She is knowledgeable, professional, and incredibly easy to work with. Her team is equally impressive—always friendly, responsive, and willing to go the extra mile to ensure every detail is taken care of.

Working with Taylor makes the often stressful process of buying or selling a home feel seamless and even enjoyable. We highly recommend Taylor and her team to anyone looking for a reliable and skilled real estate professional!”

JACK + CIARA - PORTLAND, ME

AN ELEVATED LEVEL OF BROKERAGE.