WHO WE ARE
MEET OUR TEAM
WORKING WITH US
THE LISTING PROCESS
PREPARATION
MARKETING
STAGING
MOVE OUT + CLOSING
TESTIMONIALS
FAQS
Who We Are
CLIENT FOCUSED. RESULTS DRIVEN.
Taylor McFarlane
LISTING SPECIALIST • ASSOCIATE BROKER
Taylor's network, knowledge, and approachability are what set her apart She is passionate about delivering the highest level of service to her clients, whether they are new to the process or experienced She epitomizes integrity and attention to detail in every transaction, and it’s what contributed to her rapid success in the industry
Taylor was recently honored as one of Maine's emerging leaders with the MaineBiz 40 Under 40 Award, celebrating rising stars of Maine’s business community
Taylor is amazing! We sold our home on short notice in a difficult market and had to navigate a couple of unexpected challenges Nevertheless, she got us an incredible value for our home! She knows the market, is diligent, responsive, and always has a plan. We felt like she always had our back. She is the BEST, we enjoyed working with her every step of the way and could not recommend her more!
- FIONA + ANDY | SELLERS IN SOUTH PORTLAND
Meet Our Team
OUR COMPANY WILL EARN YOUR TRUST AND SELL YOUR HOME WITH PRIDE.
At McFarlane Field, we ' re deeply committed to providing an outstanding real estate experience. We combine our extensive knowledge of the Coastal Maine and the Greater Portland market with a focus on making your journey enjoyable and seamless Our team values building strong, trusted relationships through education, transparency, and unwavering integrity Known for our active listening, strong negotiation skills, and proven track record, we pride ourselves on exceeding expectations and earning the loyalty of our clients through repeat business and referrals. You can trust McFarlane Field to expertly navigate your buying or selling process, transforming your real estate wishes into reality.
NANCY FIELD Broker
JIM MCFARLANE Associate Broker
JEN MONSULICK Operations Manager
RANDY DEE FERRELL Broker
JENNIFER TABB Associate Broker
THE MCFARLANE FIELD AND PORTSIDE ADVANTAGE.
Our ethos is to serve, and care for each and every one of our clients as if they were our family
We give back and get involved; over $200,000 donated annually to local non-profits!
We differentiate and personalize You won’t find a more nimble or responsive team
AT PORTSIDE, WE ARE MAINERS HELPING MAINERS, IT'S WHAT WE DO EVERY DAY!
1% Back to Maine™ focuses on the next generation, Maine’s youth Suppo rting and addressing systemic Maine problems including generational poverty, substance abuse, limited access to medical care, education, and food Portside is committed to giving 1% of gross revenue to Maine's future.
To learn more visit www.onepercentbacktomaine.com Investing in Maine’s Tomorrow, 1% at a Time.
Record of Success
THE MCFARLANE FIELD AND PORTSIDE ADVANTAGE.
106%
McFarlane Field’s list to sale price ratio in 2024
3
#3 Team in the State for sales volume in 2024
138
Number of households we served last year
1 #1 most fun team to work with in the state of Maine
95+
Collective years of helping families buy and sell homes
$26k
Donated to 1% Back to Maine in 2024
“Taylor’s negotiating and superior communication skills are a testimony to her proven track record Being recently recognized as one of the top award winners in the Mainebiz Next up: Under 40 honorees is confirmation of her extraordinary commitment and service to her clients.”
DIANNE
CAPE ELIZABETH, ME
The Listing Process
SO
THAT YOU KNOW WHAT TO EXPECT.
1.SIGN LISTING PAPERWORK
Complete and sign all listing documents (Exclusive Right to Sell, Property Disclosures, Etc )
2. PREP WORK
Complete walk and talk staging consultation to identify any recommendations to best prepare your home for photos and listing
3 PHOTOS + MARKETING
Your home’s first showing is always online Professional photography taken with great care for detail will set your home up for success.
4. LISTING + SHOWINGS
Getting your home on the market and creating a plan for showing and marketing the property
5. CONTRACT TO CLOSE
We will review any offer with you, and advise you as we negotiate the best possible contract We will then be your side to assist with all of the details until closing day
Signing Listing Paperwork
CHOOSING THE RIGHT BROKER SETS THE TONE FOR YOUR SELLING EXPERIENCE
A great broker will not only guide you through the process, but also set expectations from the start They'll introduce you to reliable professionals, from stagers to contractors, ensuring your property is in the best condition for listing Partnering with the right broker is crucial to maximizing your return and ensuring a smooth sale
Above all, you should enjoy working with your agent Find someone who is not only knowledgeable and confident, but also someone you feel comfortable communicating with throughout the selling process!
LISTING DOCUMENTS
Before we can fully dive into helping you prepare and market your home for sale, there are a few important documents that need to be signed Once everything is signed, we can get started on maximizing your home’s appeal and attracting the right buyers! Documents to be completed include:
Exclusive Right to Sell Agreement
Real Estate Brokerage Relationship Form
Property Disclosure
MLS Waiver (if applicable)
Lead Paint Addendum (if applicable) Condo or Multi-Family Addendum (if applicable)
Prep work
HELPING YOU THROUGH THE PROCESS OF SELLING YOUR HOME
1. WALK & TALK
We start with a walkthrough of your home to begin making recommendations to prepare your home for the market and identify priorities Recommendations could include professional staging, day of photography primps, decluttering, minor repair work, and or exterior maintenance depending on the time of year
3 UPDATE & UPKEEP
Want to go the extra mile? We will create a specific plan to maximize your return with minimal investment Inside, consider swapping out old light fixtures, painting dark walls lighter, and cleaning carpets Outside, keep up with your yard work: keep the grass cut or the driveway shoveled, and tend to plants and flowers All of this will lead to a great first impression
Once we ’ ve taken a look at the home as a whole, tackle what matters most You are going to be moving, so start packing and clearing out anything you don't need The goal is to create space for buyers to imagine the house as their own. We also highly recommend a professional deep clean
Your house is officially show-ready, and we ' re excited to list it! Now it's time for you to relax (we know this will be a hard one) while we put our proven marketing system to work From beautiful photography and videography to social media and print marketing we ’ ve got all the bases covered to reach your future buyer.
4. LET'S SELL
2. CLEAR OUT + CLEAN UP
Photos & Marketing
VISUALS THAT SPARK INTEREST + GETTING THE WORD OUT.
PHOTOGRAPHY + VIDEOGRAPHY
We work with the industry's top photographers to make sure your home makes an unforgettable first impression With so many buyers starting their search online, our goal is to captivate them at first glance
SOCIAL
Most new home searches begin on the internet, and many with social media Our strong social media presence means more eyes on your home, helping us reach the right buyers quickly and effectively
PRINT MARKETING
We always ensure that your home’s highlights are accessible via beautifully printed materials left at the home to ensure ease of access to all of the information
OPEN HOUSE
We will discuss the pros and cons of hosting public open houses to see if one may be a fit for your property.
Custom Marketing
VISUALS THAT SPARK INTEREST + GETTING THE WORD OUT.
YOUR CURATED MARKETING PLAN
Selling your home is more than just setting a listing price, it’s creating a buyer experience A buyer’s first showing is always online At McFarlane Field we strive to capture your home’s story, present it in the best light possible and in ways that capture buyer’s attention. McFarlane Field provides a suite of marketing tools ranging from print, to digital and social media; each client’s curated marketing plan is created to suit
WE ARE
PROUD
TO OFFER THESE SERVICES:
• Professional photography
• Aerial drone photos when applicable
• 3D virtual tours + floor plans
• Professional staging consultations
• Open house (if desired)
• Contractor connections/coordination
• Marketing video
• Customized social media ad campaigns
• Professionally designed marketing materials
• Door knocking in your neighborhood
• Custom property websites
• Print and digital advertising (when applicable)
CONNECTIONS
We're Local We're Global Our connections reach far beyond the State Through LeadingRE, we are connected to the top 565 independent brokerages in the World
EXPOSURE
Your home gets seen by more consumers with Portside Our social media and digital marketing reach far exceed our local competitors
MORE BUYERS
In the last 12 months, Portside has represented more buyers in Maine than any other company with the exception of one national franchise
Listing & Showing
ON THE MARKET + GETTING SEEN
NOW YOUR HOME IS LIVE IN MLS
Right before we put your home live in the Multiple Listing Service (MLS) online we will come up with a plan for showing the property We will discuss whether an offer deadline makes sense, as well the potential for broker and public open houses
TIPS FOR SHOWING YOUR HOME
Turn all lights on + open blinds fully
Avoid strong fragrances
Make all beds
Hang fresh, clean, light towels in bathrooms
Pick up bath, kitchen floor mats
Put toilet seats down + clean bathroom surfaces
Store personal items (consider a to-go bag)
Put away all kid/pet toys + personal papers
Sweep hard surfaces + walkways
Floors should be clean + rugs vacuumed
Do an exterior sweep for pet waste or garbage
Have marketing materials visibly on a table
Trash + recycling bins should be tidy + odor-free
Place fresh flowers + touches of greenery
“I cannot say enough about the McFarlane Field team. They handled the sale of our property with professionalism and expertise This was the first time we sold a house and having hardworking, accessible, and knowledgeable realtors really helped make the experience exceptional. Everyone at McFarlane Field gets my highest recommendation! If you are selling a home in Southern Maine give them a call You won’t regret it ”
LAURIE F. SELLER IN CAPE ELIZABETH
Contract to Close
WE'VE RECIEVED AN OFFER, OR MULTIPLE OFFERS; NOW WHAT?
YOU ACCEPT
If you accept an offer with no contingencies congrats, this process just got a whole lot easier! If there are contingencies attached, we will work with the buyer’s agent to get everything squared away prior to closing
YOU REJECT
If you reject the offer, it’s up to the buyers to decide what they want to do next – they can submit a new offer or look elsewhere
YOU COUNTER
If you want to make a counter offer, we will discuss the terms we wish to change (price, closing date, etc ) We then provide a signed counter offer with the terms you want
MULTIPLE OFFERS
If you receive multiple offers we will work with you to ensure you understand the nuances of each offer The strength of an offer does not always come down to the highest number on the table Important factors include: financing terms, the buyer’s agent, the earnest money amount, due diligence period, and more We’ll help you evaluate the full picture, so you can make the best decision for your sale
YOUR HOME IS UNDER CONTRACT. NOW WHAT?
YOU'LL NEED TO:
Once a title company has been selected by the Buyer, coordinate with the company to get them all necessary information (i e : contact information, mortgage pay off if applicable, etc )
Arrange for your mail to be forwarded to your new address
Arrange for your utilities to be disconnected the day after closing (electricity, gas, cable, etc )
Hire a moving company or coordinate move out (if using)
Continue to maintain the home; cut the grass, shovel the sidewalks, and continue paying your home insurance coverage
“We recently worked with Taylor to sell our home while we were living out of state, and we couldn’t be more pleased with the entire experience From start to finish Taylor and her team went above and beyond to ensure the process was stress-free Even though we were out of state, we always felt informed Taylor and her team kept us updated on every step of the process from initial staging to the final sale, we never had to worry about a thing.”
ELIZABETH + MICHAEL CAPE ELIZABETH
AN ELEVATED LEVEL OF BROKERAGE.