McFarlane Field Sellers Guide: Taylor McFarlane

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WHO WE ARE

MEET OUR TEAM

WORKING WITH US

THE LISTING PROCESS

PREPARATION

MARKETING

STAGING

MOVE OUT + CLOSING

TESTIMONIALS

FAQS

Who We Are

CLIENT FOCUSED. RESULTS DRIVEN.

Taylor McFarlane

LISTING SPECIALIST • ASSOCIATE BROKER

Taylor's network, knowledge, and approachability are what set her apart She is passionate about delivering the highest level of service to her clients, whether they are new to the process or experienced She epitomizes integrity and attention to detail in every transaction, and it’s what contributed to her rapid success in the industry

Taylor was recently honored as one of Maine's emerging leaders with the MaineBiz 40 Under 40 Award, celebrating rising stars of Maine’s business community

Taylor is amazing! We sold our home on short notice in a difficult market and had to navigate a couple of unexpected challenges Nevertheless, she got us an incredible value for our home! She knows the market, is diligent, responsive, and always has a plan. We felt like she always had our back. She is the BEST, we enjoyed working with her every step of the way and could not recommend her more!

- FIONA + ANDY | SELLERS IN SOUTH PORTLAND

Who We Are

CLIENT FOCUSED. RESULTS DRIVEN.

Randy Dee Ferrell

LISTING SPECIALIST • BROKER

Randy is one of Greater Portland's most trusted agents He firmly believes in an education and relationship-centered approach to real estate Randy creates customized plans to navigate the complexities of listing and selling homes, and has a proven record of success

While many people have the gift of "gab", Randy has the gift of " ear " His ability to listen and hear his clients' concerns is a unique asset and skill, which allows him to address dilemmas and find solutions effectively

Randy transitioned from a career in advertising to real estate, inspired by the need for client-focused brokerage. Since 2020, he’s been a vital member of the McFarlane Field Team

I was so well taken care of by Randy and his team! You are silly not to work with them if you are buying and/or selling in the Greater Portland area! They were thorough, responsive, and went above and beyond my high expectations!

Who We Are

CLIENT FOCUSED. RESULTS DRIVEN.

Jennifer Tabb

LISTING SPECIALIST • ASSOCIATE BROKER

Jennifer fell in love with Maine as a child, spending summers on Saco Bay In 1998, she and her husband made the dream a reality, moving from Boston to raise their family here.

A full-time Realtor since 2002, Jennifer brings expertise, dedication, and a keen eye for design to every transaction Her background in interior design helps sellers showcase their homes at their best and helps buyers envision possibilities.

A longtime Portland resident, Jennifer is active in her community and loves exploring Maine’s beauty whether behind a camera or on the trails She’s here to guide you with care and confidence through your real estate journey.

I was so well taken care of by Randy and his team! You are silly not to work with them if you are buying and/or selling in the Greater Portland area! They were thorough, responsive, and went above and beyond my high expectations!

Meet Our Team

OUR COMPANY WILL EARN YOUR TRUST AND SELL YOUR HOME WITH PRIDE.

At McFarlane Field, we ' re deeply committed to providing an outstanding real estate experience. We combine our extensive knowledge of the Coastal Maine and the Greater Portland market with a focus on making your journey enjoyable and seamless Our team

values building strong, trusted relationships through education, transparency, and unwavering integrity Known for our active listening, strong negotiation skills, and proven track record, we pride ourselves on exceeding expectations and earning the loyalty of our clients through repeat business and referrals. You can trust McFarlane Field to expertly navigate your buying or selling process, transforming your real estate wishes into reality.

NANCY FIELD Broker
JIM MCFARLANE Associate Broker
JEN MONSULICK Operations Manager
RANDY DEE FERRELL Broker
JENNIFER TABB Associate Broker

Meet Our Team

OUR COMPANY WILL EARN YOUR TRUST AND SELL YOUR HOME WITH PRIDE.

At McFarlane Field, we ' re deeply committed to providing an outstanding real estate experience. We combine our extensive knowledge of the Coastal Maine and the Greater Portland market with a focus on making your journey enjoyable and seamless Our team values building strong, trusted relationships through education, transparency, and unwavering integrity Known for our active listening, strong negotiation skills, and proven track record, we pride ourselves on exceeding expectations and earning the loyalty of our clients through repeat business and referrals. You can trust McFarlane Field to expertly navigate your buying or selling process, transforming your real estate wishes into reality.

NANCY FIELD Broker
JIM MCFARLANE Associate Broker
JEN MONSULICK Operations Manager
TAYLOR MCFARLANE Associate Broker
JENNIFER TABB Associate Broker

Meet Our Team

OUR COMPANY WILL EARN YOUR TRUST AND SELL YOUR HOME WITH PRIDE.

At McFarlane Field, we ' re deeply committed to providing an outstanding real estate experience. We combine our extensive knowledge of the Coastal Maine and the Greater Portland market with a focus on making your journey enjoyable and seamless Our team values building strong, trusted relationships through education, transparency, and unwavering integrity Known for our active listening, strong negotiation skills, and proven track record, we pride ourselves on exceeding expectations and earning the loyalty of our clients through repeat business and referrals. You can trust McFarlane Field to expertly navigate your buying or selling process, transforming your real estate wishes into reality.

NANCY FIELD Broker
JIM MCFARLANE Associate Broker
JEN MONSULICK Operations Manager
TAYLOR MCFARLANE Associate Broker
RANDY DEE FERRELL Broker

Our ethos is to serve, and care for each and every one of our clients as if they were our family

We give back and get involved; over $200,000 donated annually to local non-profits!

We differentiate and personalize You won’t find a more nimble or responsive team

Investing in Maine’s Tomorrow, 1% at a Time.

AT PORTSIDE, WE ARE MAINERS HELPING MAINERS, IT'S WHAT WE DO EVERY DAY!

1% Back to Maine™ focuses on the next generation, Maine’s youth Supporting and addressing systemic Maine problems including generational poverty, substance abuse, limited access to medical care, education, and food Portside is committed to giving 1% of gross revenue to Maine's future.

To learn more visit www.onepercentbacktomaine.com

Record of Success

THE MCFARLANE FIELD AND PORTSIDE ADVANTAGE

106%

McFarlane Field’s list to sale price ratio in 2024

3

#3 Team in the State for sales volume in 2024

138

Number of households we served last year

1

#1 most fun team to work with in the state of Maine

95+ Collective years of helping families buy and sell homes

$26k

Donated to 1% Back to Maine in 2024

“Taylor’s negotiating and superior communication skills are a testimony to her proven track record Being recently recognized as one of the top award winners in the Mainebiz Next up: Under 40 honorees is confirmation of her extraordinary commitment and service to her clients.”

DIANNE

CAPE ELIZABETH, ME

“Taylor’s negotiating and superior communication skills are a testimony to her proven track record Being recently recognized as one of the top award winners in the Mainebiz Next up: Under 40 honorees is confirmation of her extraordinary commitment and service to her clients.”

DIANNE

CAPE ELIZABETH, ME

“Taylor’s negotiating and superior communication skills are a testimony to her proven track record Being recently recognized as one of the top award winners in the Mainebiz Next up: Under 40 honorees is confirmation of her extraordinary commitment and service to her clients.”

DIANNE

CAPE ELIZABETH, ME

The Listing Process

SO THAT YOU KNOW WHAT TO EXPECT.

1.SIGN LISTING PAPERWORK

Complete and sign all listing documents (Exclusive Right to Sell, Property Disclosures, Etc )

2. PREP WORK

Complete walk and talk staging consultation to identify any recommendations to best prepare your home for photos and listing

3 PHOTOS + MARKETING

Your home’s first showing is always online Professional photography taken with great care for detail will set your home up for success.

4 LISTING + SHOWINGS

Getting your home on the market and creating a plan for showing and marketing the property

5. CONTRACT

TO CLOSE

We will review any offer with you, and advise you as we negotiate the best possible contract We will then be your side to assist with all of the details until closing day

Signing Listing Paperwork

CHOOSING THE RIGHT BROKER SETS THE TONE FOR YOUR SELLING EXPERIENCE

A great broker will not only guide you through the process, but also set expectations from the start They'll introduce you to reliable professionals, from stagers to contractors, ensuring your property is in the best condition for listing Partnering with the right broker is crucial to maximizing your return and ensuring a smooth sale

Above all, you should enjoy working with your agent Find someone who is not only knowledgeable and confident, but also someone you feel comfortable communicating with throughout the selling process!

LISTING DOCUMENTS

Before we can fully dive into helping you prepare and market your home for sale, there are a few important documents that need to be signed Once everything is signed, we can get started on maximizing your home’s appeal and attracting the right buyers! Documents to be completed include:

Exclusive Right to Sell Agreement

Real Estate Brokerage Relationship Form

Property Disclosure

MLS Waiver (if applicable)

Lead Paint Addendum (if applicable) Condo or Multi-Family Addendum (if applicable)

Prep work

HELPING YOU THROUGH THE PROCESS OF SELLING YOUR HOME

1. WALK & TALK

We start with a walkthrough of your home to begin making recommendations to prepare your home for the market and identify priorities Recommendations could include professional staging, day of photography primps, decluttering, minor repair work, and or exterior maintenance depending on the time of year

3 UPDATE & UPKEEP

Want to go the extra mile? We will create a specific plan to maximize your return with minimal investment Inside, consider swapping out old light fixtures, painting dark walls lighter, and cleaning carpets Outside, keep up with your yard work: keep the grass cut or the driveway shoveled, and tend to plants and flowers All of this will lead to a great first impression

Once we ’ ve taken a look at the home as a whole, tackle what matters most You are going to be moving, so start packing and clearing out anything you don't need The goal is to create space for buyers to imagine the house as their own. We also highly recommend a professional deep clean

Your house is officially show-ready, and we ' re excited to list it! Now it's time for you to relax (we know this will be a hard one) while we put our proven marketing system to work From beautiful photography and videography to social media and print marketing we ’ ve got all the bases covered to reach your future buyer.

4. LET'S SELL
2. CLEAR OUT + CLEAN UP

Photos & Marketing

VISUALS THAT SPARK INTEREST + GETTING THE WORD OUT.

PHOTOGRAPHY + VIDEOGRAPHY

We work with the industry's top photographers to make sure your home makes an unforgettable first impression With so many buyers starting their search online, our goal is to captivate them at first glance

SOCIAL

Most new home searches begin on the internet, and many with social media Our strong social media presence means more eyes on your home, helping us reach the right buyers quickly and effectively

PRINT MARKETING

We always ensure your home’s highlights are presented through beautifully printed materials left at the property, providing easy access to all of the information

OPEN HOUSE

We will discuss the pros and cons of hosting public open houses to see if one may be a fit for your property.

Custom Marketing

VISUALS THAT SPARK INTEREST + GETTING THE WORD OUT.

YOUR CURATED MARKETING PLAN

Selling your home is more than just setting a listing price, it’s creating a buyer experience A buyer’s first showing is always online At McFarlane Field we strive to capture your home’s story, present it in the best light possible and in ways that capture buyers’ attention. McFarlane Field provides a suite of marketing tools ranging from print, to digital and social media; each client’s curated marketing plan is created to suit

WE ARE PROUD TO OFFER THESE

SERVICES:

• Professional photography

• Aerial drone photos when applicable

• 3D virtual tours + floor plans

• Professional staging consultations

• Open house (if desired)

• Contractor connections/coordination

• Marketing video

• Customized social media ad campaigns

• Professionally designed marketing materials

• Door knocking in your neighborhood

• Custom property websites

• Print and digital advertising (when applicable)

CONNECTIONS

We're Local We're Global Our connections reach far beyond the State Through LeadingRE, we are connected to the top 565 independent brokerages in the World

EXPOSURE

Your home gets seen by more consumers with Portside Our social media and digital marketing reach far exceed our local competitors

MORE BUYERS

In the last 12 months, Portside has represented more buyers in Maine than any other company with the exception of one national franchise

Listing & Showing

ON THE MARKET + GETTING SEEN.

NOW YOUR HOME IS LIVE IN MLS

Right before we put your home live in the Multiple Listing Service (MLS) online we will come up with a plan for showing the property We will discuss whether an offer deadline makes sense, as well the potential for broker and public open houses

TIPS FOR SHOWING YOUR HOME

Turn all lights on + open blinds fully

Avoid strong fragrances

Make all beds

Hang fresh, clean, light towels in bathrooms

Pick up bath, kitchen floor mats

Put toilet seats down + clean bathroom surfaces

Store personal items (consider a to-go bag)

Put away all kid/pet toys + personal papers

Sweep hard surfaces + walkways

Floors should be clean + rugs vacuumed

Do an exterior sweep for pet waste or garbage

Have marketing materials visibly on a table

Trash + recycling bins should be tidy + odor-free

Place fresh flowers + touches of greenery

“I cannot say enough about the McFarlane Field team. They handled the sale of our property with professionalism and expertise This was the first time we sold a house and having hardworking, accessible, and knowledgeable realtors really helped make the experience exceptional. Everyone at McFarlane Field gets my highest recommendation! If you are selling a home in Southern Maine give them a call You won’t regret it ”

Contract to Close

WE'VE RECEIVED AN OFFER, OR MULTIPLE OFFERS; NOW WHAT?

YOU ACCEPT

If you accept an offer with no contingencies congrats, this process just got a whole lot easier! If there are contingencies attached, we will work with the buyer’s agent to get everything squared away prior to closing

YOU REJECT

If you reject the offer, it’s up to the buyers to decide what they want to do next – they can submit a new offer or look elsewhere

YOU COUNTER

If you want to make a counter offer, we will discuss the terms we wish to change (price, closing date, etc ) We then provide a signed counter offer with the terms you want

MULTIPLE OFFERS

If you receive multiple offers we will work with you to ensure you understand the nuances of each offer The strength of an offer does not always come down to the highest number on the table Important factors include: financing terms, the buyer’s agent, the earnest money amount, due diligence period, and more We’ll help you evaluate the full picture, so you can make the best decision for your sale

YOUR HOME IS UNDER CONTRACT. NOW WHAT?

YOU'LL NEED TO:

Once a title company has been selected by the Buyer, coordinate with the company to get them all necessary information (i.e.: contact information, mortgage pay off if applicable, etc.).

Arrange for your mail to be forwarded to your new address.

Arrange for your utilities to be disconnected the day after closing (electricity, gas, cable, etc.).

Hire a moving company or coordinate move out (if using)

Continue to maintain the home; cut the grass, shovel the sidewalks, and continue paying your home insurance coverage

“We worked with Randy twice to purchase homes and once on the sale of our home over the course of 10 years Randy is patient, responsive, knowledgeable and a delight to work with He was a strong advocate, smart negotiator and we trust him completely. He has a wonderful team and resources to connect with through the process I wholeheartedly recommend Randy!”

JAMES & BRADLEY

GREATER PORTLAND BUYERS + SELLERS

“We recently worked with Taylor to sell our home while we were living out of state, and we couldn’t be more pleased with the entire experience From start to finish Taylor and her team went above and beyond to ensure the process was stress-free Even though we were out of state, we always felt informed Taylor and her team kept us updated on every step of the process from initial staging to the final sale, we never had to worry about a thing.”

“I have only glowing and positive things to say about Jen Tabb! She's amazing! We have worked together with few homes now and she is always so informed, responsive and fun. I can't imagine going through buying/selling a home without her Jen Helped me in both purchasing a new home and selling one at the same time There is a lot to navigate when you are doing both and Jen helped to make the process easier. She even put me in touch with a banker who helped me find the best terms possible She’s prepared to answer any questions and I always felt she was there to support me, whether I’m the buyer or seller If you have the good fortune to work with her, you’ll understand what I mean ”

“Randy is great to work with, we ' ve used him on multiple real-estate transactions. He is extremely knowledgeable of the local markets & municipalities, always on time, prepared and very easy to work with Above all else, he is the person you want on your side to get the deal across the finish line ”

BUYER + SELLER SOUTH PORTLAND, ME

“Randy’s unbelievable combination of thoughtfulness, empathy, and shrewdness makes him an absolute joy to work with I trust him completely, and felt so taken care of by him ”

SELLER - PORTLAND, ME

“Hands down the best real estate firm in Southern Maine. They go above and beyond expectation with their presence, guidance and care ”

LIZ + STEW FREEPORT, ME

“Taylor McFarlane is an exceptional real estate agent who has helped us find multiple homes in the Portland, Maine area She is knowledgeable, professional, and incredibly easy to work with Her team is equally impressive always friendly, responsive, and willing to go the extra mile to ensure every detail is taken care of. Working with Taylor makes the often stressful process of buying or selling a home feel seamless and even enjoyable We highly recommend Taylor and her team to anyone looking for a reliable and skilled real estate professional!”

“Jen Tabb and the whole team were invaluable to us in our home search Jen is simply the best - she’s honest, straightforward, responsive and super patient with the dumbest of questions! She was our rock throughout the process of finding our forever home My advice - listen to Jen Tabb when she tells you something. She knows her stuff.”

“Jen Tabb did such an amazing job helping me navigate the housing market in the Portland area as a first time homebuyer! She always gave me really sound advice and I never felt like she was pushing me to buy something that wasn’t right for me I am so grateful for all of Jen’s guidance in this process and wholeheartedly recommend her to all of my friends and family ”

CARRIE - PORTLAND, ME

AN ELEVATED LEVEL OF BROKERAGE.

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