Automotive & Chemicals Heat Transfer Labels Whitepaper

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Enhance Your Automotive & Chemical Packaging With Heat Transfer Labels (HTL)

Dear reader, Are your package designs disrupting consumers purchasing habits in the automotive & chemical industry? Consumers are brand loyal to the oil they purchase for their cars to the paint they use in their house. Displaying an eye-catching product is difficult, but we are here to help. MCC is the industry leader in heat transfer labels (HTL) with the proven technology, innovation, value, and service that support many of the best brands in the world. If you are reading this – your brand is next. On the following pages you will read informative articles on our HTL innovations, label application equipment and compelling customer success stories. Join us on this journey to achieve HTL packaging for your products.

In this issue 3 What is HTL? 4 Optimize your Brand with HTL Innovations 5 Offering Full Scope of HTL Solutions for KOST USA 6 Cold Foil Shines Bright on the Leaktite Caution Pail 8 Two Types of Label Application Equipment for the Automotive & Chemical Industry 10 Providing Industry Leading HTL Equipment for Your Product 12 Reasons to Get in Touch With our HTL Experts

“Enhance Your Automotive & Chemical Packaging With Heat Transfer Labels (HTL)” is a publication of Multi-Color Corporation. The content of this document, including attachment(s) are property of MCC and should be treated as confidential. It cannot be shared with or forwarded to third parties and cannot be published without our prior permission.

What is HTL? Heat transfer labels enhance brand packaging to create a visually appealing and highly-functional product. Heat transfer provides a seamless, aesthetic, ‘no-label’ look while offering virtual 360-degree application. This technology can be applied to a variety of containers in different shapes and sizes (from two ounces to five gallons) with extremely accurate label placement. Heat transfer affords greater adhesion and durability – even in highmoisture environments. The inks within the label stretch during the cooling process to conform to the bottle. These labels are fully recyclable without removing them from the container. They are also squeeze and product resistant, lightfast and have a high degree of ink opacity.

Key features • No-label look • 360-degree application • Fully recyclable • Greater adhesion and durability • Decorating flexibility • Cost effective solution • Late stage differentiation


Optimize your Brand with HTL Innovations How do you stand out from your competitors on retail shelves? Differentiate your packaging using these HTL innovations.

Ultimate White Opacity Inks Specified Ink chemistry for bottles which must match opacity level of film backed decoration solutions. Obtained through a combination of high pigment load inks and specially engraved print cylinders with increased cell volume.

Flameless HTL Exclusive chemistry in which pre-flame treatment is not needed during the application. This innovation significantly reduces the machine space and capital

requirements of standard HTL technology. It also simultaneously improves atmospheric conditions and safety concerns by eliminating open flames on the production floor.

Digital HTL Capable of printing small runs for lower quantities of labels needed for a product. Make each label unique during production through customization capabilities. New white digital ink developed to reduce the number of production steps.

Increase brand identity, reduce inventory costs and shorten lead times all at the same time with our high color heat transfer labels. Warren McKinney, National Account Manager Automotive & Chemical at MCC



Offering Full Scope of HTL Solutions for KOST USA

KOST USA, Inc. is the largest family-owned manufacturer, supplier and marketer of antifreeze and functional fluids in the United States. They were previously using another label solution for their DefendAL® branded antifreeze/coolant line but challenged MCC to find a new label solution that met their business goals. Late stage differentiation Through extensive knowledge sharing sessions with KOST, our label experts determined heat transfer labels (HTL) is the right label solution for their DefendAL® bottle. HTL is a cost-effective solution that prints superior quality, high color labels onto branded bottles. HTL allows for late stage differentiation in their manufacturing process. They now fill their bottles in-line and manage both the color of the bottle and the label at the same time without having to carry dedicated finished goods inventory.

One company, all the solutions KOST can now lower their inventory costs by utilizing MCC as their turnkey label solutions provider. We provide them with our full service of capabilities, technical support and expertise for their DefendAL® branded antifreeze/coolant line. There is a huge benefit in providing them with one company to go to for their label needs. We collaborated with them from the beginning, developing a comprehensive supply chain strategy that led to delivering a national brand onto retail shelves. We have every aspect of their packaging covered, exceeding their expectations along the way.

Interested in our full HTL offering? Contact our experts today


Cold Foil Shines Brighton the Leaktite Caution Pail


Leaktite, an American manufacturer of pails and buckets for various applications, wanted to introduce a highly reflective, safety-oriented bucket into their wide product line. They had a vision but needed a label manufacturer with heat transfer label expertise. Highly reflective HTL Our heat transfer labels enhance customer’s brands across all industries, delivering durable, premium labels for their products. Leaktite challenged us with this unique request to produce a highly reflective heat transfer label for their new 5-gallon bucket. Our experienced HTL and research and development teams worked exclusively with Leaktite to come up with the perfect label solution for this application – cold foil. The metallic foil printed on the substrate

would provide the extremely shiny, reflective look for high visibility during the day and night. Customer focused solution Our strategic design intent focuses on the needs of the customer and how we can best utilize our capabilities to exceed their expectations. Through this, we determined that the cold foil stripes should be located on the bottom half of the bucket. This enables the labels to work seamlessly on their label application equipment. This was the first-time cold foil was used for a heat transfer label – and it did not disappoint. This product showcases the many printing possibilities we can achieve with HTL.

Over the years, MCC has been a primary supplier of Leaktite’s growth and innovation. With their support, our business has grown by adding unique and outstanding label application designs to the marketplace. We rely on their engineering and their development team to bring new products to life. This has given our key customers great opportunities for growth. Jay Brooks, President at Leaktite


Two Types of Label Application Equipment for the Automotive & Chemical Industry



A very clean and easy to operate machine capable of decorating heat transfer label speeds up to 80 containers per minute (CPM) with pail tooling options for Round and Pail containers.

Decorate 2 sides at the same time which can improve production efficiency. This machine gets set up in line with filling on the production floor.

Features of the MC2200 and Flexline • • • • • • • • •

Labels rolls up to 16” diameter Machine Controller: B&R Web Module tilts to match container Capable of decorating a full range of plastics Digital Display of gas/air mixing system 15-minute changeover Electronic storage recipe for container selection Increased application speed Accurate web tensioning due to servo design

• Changeover efficiency due to minimal mechanical adjustments • Reliability during changeover due to servo engineering • Reduced downtime related to depleted mechanical adjustments • Smoother label feed consistency allowing larger operating window for label stretch

Interested in our full HTL offering? Contact our experts today




Providing Industry Leading HTL Equipment for Your Product Did you know that MCC can supply you with Heat Transfer label application equipment? We are the industry leader in HTL equipment, serving the industry for over 50 years.

Our label application equipment provides customers with robust and proven application processes capable of decorating pails for your products. The servo equipment design provides precise container set-up and changeover through the ease of selecting the container from the HMI menu.

We pride ourselves in providing state of the art heat transfer decorating equipment that transforms the process from an art to science, complementing our sales and service of our heat transfer labels. Mark Kirn, Service Manager at MCC


3 reasons

to Get in Touch With Our HTL Experts


Increase shelf appeal and production processes by learning about our full HTL offering (labels, application equipment, technical support).


Discover how you can achieve late stage differentiation.


Talk with our sustainability experts to upgrade your current packaging to this sustainable label solution.

Contact us for your next HTL project


Warren McKinney MCC Automotive

Bruce Ense MCC Chemical

Contact Warren

Contact Bruce

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