SPOTLIGHT: PIEDMONT HEALTHCARE

In 2019, the Atlanta Business Unit identified key markets and top clients to strategically focus on in order to build their presence throughout Atlanta. One of those clients was Piedmont Healthcare, a hospital system with multiple locations throughout Georgia with large capital improvement programs.

Since that initial meeting, our Atlanta partners have successfully partnered with Piedmont Healthcare on over 10 projects. Starting with some SSG work, the project teams used those opportunities to build deeper relationships which helped procure larger work over the past couple of years. In addition to executing at a continuously high-level, the teams have found other ways to show Piedmont how much we value their partnership. While focused on traditional Heart Hats projects in the past, this year our teams decided to show their support in a bigger way.

One of the hospitals where we are actively working hosted a “Concert for a Cause,” a charity concert to raise money for their NICU. McCarthy signed up to be the headline sponsor which allowed us to not only show our support of Piedmont but also gave us multiple opportunities to showcase our brand in one of our key communities. These branding opportunities included a billboard located near the hospital, McCarthy logo on all promotional items including the stage backdrop, and an opportunity for Atlanta Business Unit Leader Bobby Campbell to speak at the concert. The concert raised $54,000 for Piedmont’s NICU and continued to build on a stronger relationship with our key client.

The Atlanta Business Unit started a charity golf tournament in 2021, The Pink Ribbon Classic. The October tournament’s main goal is to raise money for Breast Cancer Research and proceeds are donated to a healthcare provider in Atlanta each year. In 2022, McCarthy donated their Pink Ribbon Classic proceeds to the Piedmont Healthcare Foundation.