McCann Truth Central

Truth Central is McCann’s global thought leadership unit. We exist to create original research that can help shape and grow our Client’s businesses. We create a blindingly fresh new report every three months, dedicating our minds to unearthing unique truths. With the help of our wonderful regional directors, each study covers up to 20 markets so we can give you a truly global view. What’s more, we’re here to work out what that means for brands and advise how we can take our Client’s businesses to new stratospheric heights.