1. The Logo type must not be placed with another solid shape such as a rectangle
2. The Logo type must never be shown with shadows projected from the letterforms.
3. The Letterforms in the Logo type must never be broken by a super - imposed pattern.
Wing Kxng is the very first Chicken Wing orientated Food Truck, one of its kind.
Why? Because we cater to all walks of life, all demo graphs. Who doesn’t love chicken wings!
We also offer one-of-a-kind flavours that you will not find anywhere else! Not to mention our sides! Wings on wheels!
The goals for this brand:
- Create an established brand
- Create an self-sufficient business/kitchen
- Scale to 5k Instagram followers first year of launch
- Scale to franchise within 2 years of a second truck
- Become one of the heavy hitter chicken wings establishments
For current competition we fair very well against them, especially to the point that there is no other Chicken Wing food trucks.
we are also a new brand but not completely new the name Wing Kxng stems from the original restaurant KxngsTable that scaled to 5000 plus Instagram followers. People recognize that spelling of Kxng when they see it.
We also chose a food that we could execute very well and an item that is popular worldwide.
This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo.
It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
2.0
LOGO
This is the Brand Stamp. Brand Stamp must be resized proportionately, never stretched. Brand Stamp can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire graphic element.
It is sometimes necessary to increase and decrease the element depending on the print area. Always keep in proportion. Always ensure the text is legible.
Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.
Do not alter the logo’s colours in anyway
Do not place the logo in a holding shape
Do not lock-up text to the logo
Do not add elements or shadows to the logo
Do not rotate the logo
Do not alter the logo’s shape in anyway
Do not outline the logo
Do not change the relationship of the logo’s components
Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.
Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.
Not all RGB colours render the same online. Therefore we recommend the use of hexadecimal colours when applying colours to screen.
Orange Golden is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.
A colour hierarchy has been implemented, ranging from Orange Golden, UP Maroon and Gold Web. Orange Golden is used for conveying importance. Whilst Gold Web is mainly used for background washes.
PMS 18-0317 TPG
CMYK 0 / 77 / 80 / 25
RGB 190 / 42 / 38
HEX #BE2A26
PMS P179-16 C
CMYK 0 / 85 / 84 / 55
RGB 113 / 16 / 17
HEX #711011
PMS 11-4800 TCX
CMYK 0 / 15 / 98 / 0
RGB 254 / 214 / 4
HEX #FED604
If there is an occasion when you need to create contrast without adding extra colours, you can use incremental tints. Our tints are to be applied in increments of 20%. From 80%, 60%, 40% and 20%. Avoid using any other tints.
Orange Golden
PMS 18-0317 TPG
CMYK 0 / 77 / 80 / 25
RGB 190 / 42 / 38
HEX #BE2A26
UP Maroon
PMS P179-16 C
CMYK 0 / 85 / 84 / 55
RGB 113 / 16 / 17
HEX #711011
PMS 11-4800 TCX
CMYK 0 / 15 / 98 / 0
RGB 254 / 214 / 4
HEX #FED604
100% 80% 60% 40% 20%
100%
Helvetica Bold is our primary brand typeface. Our typography is as unique and elegant as we are. Typography is a key element in our brand. It works to maintain consistency, create clarity and provide equity to our brand. It is important to adhere to the typographic hierarchy specified in this document to help achieve brand consistency.
Helvetica is our secondary corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo. We use three weights of Helvetica. Regular, Medium and Bold. Arial and Roboto can be used as a substitute for Helvetica on digital applications such as websites and email. It is important to adhere to the leading and tracking arrangements specified in this document to help achieve brand consistency throughout.
One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all communications.
Helvetica bold is to be used for all headings and pull quotes.
Helvetica Medium is to be used for subheadings.
Helvetica Regular is to be used for body copy and captions and when a more delicate font is required.
Helvetica Medium is to be used for all buttons and call to actions.
Subheading Font
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.
Button Font
Subheading Font
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat danish cake wafer macaroon muffin oat cake pie.
“Helvetica bold is to be used for pull quotes.”
Our target market will be targeted to the age range of 18-35 years old. In this age of social media that range is the highest activity for people using social media that will give us the most exposure possible.
Our target geographic area will be the GTA, it allows us to reach our target age range. Although the GTA is a very broad area we want to attack the streets with heavy foot traffic.
King St
Queen St W Lakeshore Harbourfront Kensington Yonge St
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
Shop
This
of how our branding would be best applied to maintain consistency of look and feel on
APPLICATION
This is an example of how our branding icons should be used to maintain consistency of look and feel.
Section 6.3: Icons
Offdamap, the trendiest fashion brand from Canada, is mostly distinguished for its true international quality designs and fabrics. We are inspired by our customers- souls full of unconventional fashion senses.
This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo.
It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
This is the Brand Stamp. Brand Stamp must be resized proportionately, never stretched. Brand Stamp can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications.
The minimum clear space is 50% of the height of the entire graphic element.
It is sometimes necessary to increase and decrease the element depending on the print area.
Always keep in proportion. Always ensure the text is legible.
Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.
Do not alter the logo’s colours in anyway
Do not place the logo in a holding shape
Do not lock-up text to the logo
Do not add elements or shadows to the logo
Do not rotate the logo
Do not alter the logo’s shape in anyway
Do not outline the logo
Do not change the relationship of the logo’s components
Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.
Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.
Not all RGB colours render the same online. Therefore we recommend the use of hexadecimal colours when applying colours to screen.
Raisin Black Upsdell Red Green RoseOrange Golden is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.
/ PALETTE Section 3.2: Hero ColourA colour hierarchy has been implemented, ranging from Orange Golden, UP Maroon and Gold Web. Orange Golden is used for conveying importance. Whilst Gold Web is mainly used for background washes.
PMS 18-0317 TPG
CMYK 0 / 77 / 80 / 25
RGB 190 / 42 / 38
HEX #BE2A26
PMS P179-16 C
CMYK 0 / 85 / 84 / 55
RGB 113 / 16 / 17
HEX #711011
PMS 11-4800 TCX
CMYK 0 / 15 / 98 / 0
RGB 254 / 214 / 4
HEX #FED604
If there is an occasion when you need to create contrast without adding extra colours, you can use incremental tints. Our tints are to be applied in increments of 20%. From 80%, 60%, 40% and 20%. Avoid using any other tints.
Orange Golden
PMS 18-0317 TPG
CMYK 0 / 77 / 80 / 25
RGB 190 / 42 / 38
HEX #BE2A26
UP Maroon
PMS P179-16 C
CMYK 0 / 85 / 84 / 55
RGB 113 / 16 / 17
HEX #711011
Gold Web
PMS 11-4800 TCX
CMYK 0 / 15 / 98 / 0
RGB 254 / 214 / 4
HEX #FED604
100%
40% 20%
Aloevera Regular is our primary brand typeface. Our typography is as unique and elegant as we are. Typography is a key element in our brand. It works to maintain consistency, create clarity and provide equity to our brand. It is important to adhere to the typographic hierarchy specified in this document to help achieve brand consistency.
Helvetica is our secondary corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo. We use three weights of Helvetica. Regular, Medium and Bold. Arial and Roboto can be used as a substitute for Helvetica on digital applications such as websites and email. It is important to adhere to the leading and tracking arrangements specified in this document to help achieve brand consistency throughout.
One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all communications.
Aloevera Regular is to be used for all headings and pull quotes.
Helvetica Medium is to be used for subheadings.
Helvetica Regular is to be used for body copy and captions and when a more delicate font is required.
Helvetica Medium is to be used for all buttons and call to actions.
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat danish cake wafer macaroon muffin oat cake pie.
Subheading Font Button Font“Aloevera Regular is to be used for pull quotes.”Subheading Font
Our target market will be targeted to the age range of 18-35 years old. In this age of social media that range is the highest activity for people using social media that will give us the most exposure possible.
Our target geographic area will be the GTA, it allows us to reach our target age range. Although the GTA is a very broad area we want to attack the streets with heavy foot traffic.
King St
Queen St W Lakeshore Harbourfront Kensington Yonge St
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on stationery.
This is an example of how our branding icons should be used to maintain consistency of look and feel.
Section 6.3: Icons
Jungle Jam Juices is an infused mix of juice and premium alcohol. Giving you that perfect mix of summer in a bottle. Locally made and packaged.
The goals for this brand are quite simple:
- Scale the brand to a wholesale level of production
- Make some arrangements with small restaurants who are legally allowed to sell & create partnerships with them.
- Create a pre ordering system that will drive demand from consumers.
- Long term if this brand does well then legally register it with intentions of selling in LCBO
For current competition I fair very well, there’s no small brands that are offering these mixes of drinks. The brands who are, is sticking with a very small selection of just rum punches. We’ve changed that by offering 5 different varieties of alcohol to choose from.
This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo.
It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
2.0
This is the Brand Stamp. Brand Stamp must be resized proportionately, never stretched. Brand Stamp can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.
Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications.
The minimum clear space is 50% of the height of the entire graphic element.
It is sometimes necessary to increase and decrease the element depending on the print area.
Always keep in proportion. Always ensure the text is legible.
Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.
Do not alter the logo’s colours in anyway
Do not place the logo in a holding shape
Do not lock-up text to the logo
Do not add elements or shadows to the logo
Do not rotate the logo
Do not alter the logo’s shape in anyway
Do not outline the logo
Do not change the relationship of the logo’s components
Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.
Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.
Not all RGB colours render the same online. Therefore we recommend the use of hexadecimal colours when applying colours to screen.
May Green Orange CinnabarAureolin Arnold GreenInternational Orange is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace.
To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.
A colour hierarchy has been implemented, ranging from International Orange, May Green and Aureolin. International Orange is used for conveying importance. Whilst Aureolin is mainly used for background washes.
PMS 18-0317 TPG
CMYK 0 / 79 / 100 / 0
RGB 241 / 92 / 34
HEX #EB6923
PMS P179-16 C
CMYK 61 / 0 / 53 / 42
RGB 56 / 147 / 68
HEX #389344
PMS 11-4800 TCX
CMYK 0 / 4 / 82 / 2
RGB 248 / 236 / 43
HEX #F8EC2B
If there is an occasion when you need to create contrast without adding extra colours, you can use incremental tints. Our tints are to be applied in increments of 20%. From 80%, 60%, 40% and 20%. Avoid using any other tints.
PMS 18-0317 TPG
CMYK 0 / 79 / 100 / 0
RGB 241 / 92 / 34
HEX #EB6923
PMS P179-16 C
CMYK 61 / 0 / 53 / 42
RGB 56 / 147 / 68
HEX #389344
PMS 11-4800 TCX
CMYK 0 / 4 / 82 / 2
RGB 248 / 236 / 43
HEX #F8EC2B
100%
60% 40% 20%
100%
Ariel bold is our primary brand typeface. Our typography is as unique and elegant as we are. Typography is a key element in our brand. It works to maintain consistency, create clarity and provide equity to our brand. It is important to adhere to the typographic hierarchy specified in this document to help achieve brand consistency.
Helvetica is our secondary corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo. We use three weights of Helvetica. Regular, Medium and Bold. Poppins and Roboto can be used as a substitute for Helvetica on digital applications such as websites and email. It is important to adhere to the leading and tracking arrangements specified in this document to help achieve brand consistency throughout.
One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all communications.
Helvetica Medium is to be used for all headings and pull quotes.
Helvetica Medium is to be used for subheadings.
Helvetica Regular is to be used for body copy and captions and when a more delicate font is required.
Helvetica Medium is to be used for all buttons and call to actions.
Subheading Font
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.
Button Font
Subheading Font
Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat danish cake wafer macaroon muffin oat cake pie.
“Ariel bold is to be used for pull quotes.”
All imagery should always consist of golden based tones, with a warm and natural feel to them. Photographs must embody the brand through connection with the brand keywords.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.
This is an example of how our branding icons should be used to maintain consistency of look and feel.
Section 6.3: Icons
a