Extended Portfolio

To whom it may concern:

As a Creative Project Manager with qualifications and experience in hiring & managing creative professionals and creative projects, I believe I can add immense value to any creative team as the Lead Creative Project Manager.

I am a self-sufficient creative with excellent qualifications and a desire to excel in a creative business profession, I am seeking to align myself with a company or collective positioned for strong & consis-tent growth.

With experience in:

- Organizing events & workshops

- Communicating as an internal and external brand liaison

- Effectively managing creative teams

- Developing creative projects from ideation to product

As well as Senior Management Experience including:

-6 years of experience as a senior manager across various industries

-1 year of sales for Rogers Field Sales

-3 years managing a sales office & maintaining sales quotas for The Network Incorporated -Have worked on multiple campaigns such as Sick Kids VS, Red Cross, Donor Works & more -3 years of experience as a senior creative project manager,

-Managing dozens of event projects and video productions to effectively produce efficient and high quality commercial creative projects, start to finish.

I believe I am the most qualified and well rounded candidate for this position.

As a Creative Project Manager, my role is to deliver outcomes that advance business goals and further strategic objectives. I am able to do this by considering business strategy, planning with the big picture in mind, problem-solving, communicating, and leading project teams and stakeholders throughout the project lifecycle and maintaining the budget, all while maintaining consistent levels of communication to both internal & external project members as the official liaison to both.

As a multi-faceted creative with extensive experience in design, photography, visual art, music vid eos & workshop production, I also am able to understand a creative project on every level of the process. From budget and payment to media asset management, the Creative Project Process is very familiar to me. I am able to effectively prospect potential clients for sales, offer creative consultation for creative direction and finally manage their project and its budget, start to finish. I am able to do this as an accumu lation of all my experiences together.

1.Prospect (Sales Pipeline)

2.Ideation (Creative Direction)

3.Project Management (Project Flow)

4.Communications & Revisions (Team Management)

5.Presentation (Final Product)

T Having produced a streamlined method of management from the sales prospect right to the project flow & deliverables, I am able to offer insight, management, communication & strategy on every level of the project’s process. This includes Sales, Creative Consultation & Project Management to ensure that the cli ent is able to have all their needs met within the budget they have prepared.

Given my experience, expertise, skillset & willingness to learn, I believe I am the most passionate and well-rounded candidate for this position.

Thank you for your time and consideration, Mahad M.

Creative Project Manager

Current

Moonlight Rentals - July 2022 - Current Bookings Manager & Lighting Technician

- Manage clients & bookings to effectively create schedules with no conflict

- Communicate ongoing changes & booking information

- Setup lighting as well as props for clients

- Setup and clean up for all bookings

mayhoose.ART Inc. - April 2022 - Current Project Management & Print Production

- Manage clients & print orders to ensure deadlines

- Communicate ongoing changes & order information

- Design merchandise, food packaging, signage & more for clients

- Print production for art, books and more`

I am a Creative Project Manager whose focus is connecting dots & solving puzzles.

Experience

Rogers Field Sales (2014 - 2015)

- Residentail & Business Field Sales

- Maintained Sales Quota weekly for a year

The Network Incorporated (2016 - 2019)

- Managed sales team of 12 for multiple campaigns

- Sick Kids Versus, Donor Works, Red Cross

- Maintained sales quota weekly for 3 years

- Ensured my team was maintaining sales quota weekly and all targets were being met

Creative Project Manager (2019 - Current)

- Maintained photography studio

- Commercial Photography & Videography Work

- Organized 15+ events & brand experiences

- Managed Artists Publications

- Hosted Artist Development workshops

- Managed 12 music video projects

- Hosted personal podcast with international vieweship

References

Savatere Hoff (Hxouse Alumni) - Current Employer (301)-400-2926

- Project Managed Nuit Noir 1 alongside Sava

- Project Managed Nuit Noir 2 alongside Sava

- Currently manage Moonlight Rentals alongside Sava as well as bookings, lighting installations & sales.

Luca Dihico - Sidedoor Magazine Founder (647)-533-5822

- Have managed multiple events alongside Luca as well as many publication projections for artists across many mediums.

Amanda Foulds - Visual Arts Mississauga (905)-277-4313

- Have done multiple public exhibitions for Visual Arts Mississauga with Amanda

Past Projects & Notable Accomplishments

2022

Nuit Blanche Installation 2022 (Oct 1, 2022)

Moonlight Rentals Manager (August 2022 - Current)

Managing Print Production & Orders (February 2022 - Current)

Hxouse Labs Neural Machinery Workshop (September 18 & 19, 2022)

Visual Arts Mississauga Exhibition (September 2022)

Visual Arts Mississauga Exhibition (April 2022)

2020 - 2021

Hosted Nuit Noir 2 gallery & fashion show + concert (300+ people in 2021

Independently launched and published my first poetry book. (2021)

- Curated an art gala & fashion show alongside an amazing team with a turnout of 250+ people in the middle of the quarantine

- Maintained photo studio Oct 2020 - Aug 2021, 65+ professional shoots booked

- My work was used by Swiss Chalet & WayFair Canada

- Shot a TV commercial and secured it on an international TV station (GeoTV)

- Ran an independent music label that taught artists ownership & held developmental workshops (Nov 2020 - Mar 2021)

- Was part of 9 music video projects

- Lead Direction & Creative Production for 7 of 9 videos, PA & DoP on others

- 300k+ views across all 9 videos on YouTube

- 3 cover arts for artists

- 2700+ downloads & international viewership through 30+ podcast episodes since launch in May 2020

- Daily iPad Procreate challenge for 210 days in a row

- 15+ spoken word videos on YouTube

“True leadership & influence is putting those around you in positions to excel. It’s impact over income.”

Poetry Single + Podcast Release

CLICK HERE

https://bsiideradio.net/2020/06/14/mayhoose-learn-podcast-hhept-1-bock-love/

Debut Poetry Project Release

CLICK HERE

https://sidedoormag.com/blog/2021/12/4/ spoken-word-poet-mayhoose-expressesfeelings-of-pain-addiction-fear-and-opti mism-in-his-mixed-media-debut-releasetitled-healing-my-inner-child-1

Canvas Invaders Interview Sidedoor Article + Interview

Visual Art Gallery & Poetry Reading

CLICK HERE

https://www.youtube.com/ watch?v=DmkL2qw8Img

MEDIA KITS

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VISUAL ART KIT

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BRANDS I HAVE WORKED WITH

Connecting dots & creating opportunities.

Creative Capabilities

Below are a few of my creative capabilities that I use in Creative Project Management.

BRANDING & DESIGN

The ability to brand & design ideas, products, events, business ventures via vectors and brand decks.

Proficient in Procreate, Illustrator, Indesign & Photoshop.

EVENT MANAGEMENT

The ability to concurrently manage deadlines, budgets, staff & sponsors.

PRINT & TEXTILE WORK

The ability to handle, manage & fulfill print orders while maintaning communication on all media assets. Understanding of how to operate & manage print equipment.

MARKETING & STRATEGY

The ability to strategize creative campaigns & marketing promotion while scaling analytics.

Proficient in Facebook Ads, Google Pixel & Social Media Marketing.

PHOTOGRAPHY

The ability to capture & document important moments. Proficient in commercial photography, product photography & Lightroom.

CREATIVE DIRECTION

The ability to formulate a plan from ideation to production.

CREATIVE PROJECT MANAGEMENT

The ability to concurrently manage a team & different tasks to complete a project in a timely manner.

POSITIVE ATTITUDE

The ability to maintain a positive attitude through out multiple challenges & roadblocks.

LEADERSHIP

The ability to inspire, motivate & offer guidance to teams as large of 30.

TEAM ORIENTED

The ability to understand the difference between when to lead & when to be a team player.

VISUAL ART KIT

Digital visual art done by myself on iPad Procreate & other softwares.

BRANDING DECKS

A compilation of the branding work

I have done.

1TOUCH TECH

ICONOGRAPHY

SOCIAL MEDIA ICONS

Brand Guidelines

Brand Goal

Section 1.1: Brand Goal

Wing Kxng is the very first Chicken Wing orientated Food Truck, one of its kind.

Why? Because we cater to all walks of life, all demo graphs. Who doesn’t love chicken wings!

We also offer one-of-a-kind flavours that you will not find anywhere else! Not to mention our sides!

Wings on wheels!

The goals for this brand:

- Create an established brand

- Create an self-sufficient business/kitchen

- Scale to 5k Instagram followers first year of launch

- Scale to franchise within 2 years of a second truck

- Become one of the heavy hitter chicken wings establishments

For current competition we fair very well against them, especially to the point that there is no other Chicken Wing food trucks.

we are also a new brand but not completely new the name Wing Kxng stems from the original restaurant KxngsTable that scaled to 5000 plus Instagram followers. People recognize that spelling of Kxng when they see it.

We also chose a food that we could execute very well and an item that is popular worldwide.

Primary Logo

This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Section 2.1: Primary Logo

Logo Clear Space

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo.

It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.

Brand Stamp

This is the Brand Stamp. Brand Stamp must be resized proportionately, never stretched. Brand Stamp can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Section 2.3: Brand Stamp

Brand Stamp Clear Space

Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire graphic element.

It is sometimes necessary to increase and decrease the element depending on the print area. Always keep in proportion. Always ensure the text is legible.

Logo Misuse

Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.

Section 2.5: Logo Misuse

Do not alter the logo’s colours in anyway

Do not place the logo in a holding shape

Do not lock-up text to the logo

Do not add elements or shadows to the logo

Do not rotate the logo

Do not alter the logo’s shape in anyway

Do not outline the logo

Do not change the relationship of the logo’s components

/ COLOUR PALETTE Section 3.1: Brand Colours

Brand Colours

Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.

Print

Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.

Screens

Not all RGB colours render the same online. Therefore we recommend the use of hexadecimal colours when applying colours to screen.

Pantone P 179-16 C

CMYK 0 / 85 / 84 / 55 RGB 113 / 16 / 17 HEX #711011

Pantone P 1-1 C CMYK 0 /35 / 89 / 2 RGB 249 / 161 / 27 HEX #F79A11B UP Maroon Orange Golden Cinnabar Orange Web Gold Web

Pantone 18-0317 TPG CMYK 0 / 77 / 80 / 25 RGB 190 / 42 /38

HEX #BE2A26

Pantone P 17-1 C CMYK 0 / 15 / 98 / 0 RGB 254 / 214 / 4 HEX #FED604

Hero Colour

Orange Golden is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.

3.0 / COLOUR PALETTE

Section 3.3: Colour Hierarchy

Colour Hierarchy

A colour hierarchy has been implemented, ranging from Orange Golden, UP Maroon and Gold Web. Orange Golden is used for conveying importance. Whilst Gold Web is mainly used for background washes.

Orange Golden

PMS 18-0317 TPG

CMYK 0 / 77 / 80 / 25

RGB 190 / 42 / 38

HEX #BE2A26

UP Maroon

PMS P179-16 C

CMYK 0 / 85 / 84 / 55

RGB 113 / 16 / 17

HEX #711011

Gold Web

PMS 11-4800 TCX

CMYK 0 / 15 / 98 / 0

RGB 254 / 214 / 4

HEX #FED604

3.0 / COLOUR PALETTE Section 3.4: Colour Tints

Colour Tints

If there is an occasion when you need to create contrast without adding extra colours, you can use incremental tints. Our tints are to be applied in increments of 20%. From 80%, 60%, 40% and 20%. Avoid using any other tints.

Orange Golden

PMS 18-0317 TPG

CMYK 0 / 77 / 80 / 25 RGB 190 / 42 / 38

HEX #BE2A26

UP Maroon

PMS P179-16 C

CMYK 0 / 85 / 84 / 55

RGB 113 / 16 / 17

HEX #711011

Gold Web

PMS 11-4800 TCX

CMYK 0 / 15 / 98 / 0 RGB 254 / 214 / 4

HEX #FED604

5 Colours

Secondary Typeface

Helvetica is our secondary corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo. We use three weights of Helvetica. Regular, Medium and Bold. Arial and Roboto can be used as a substitute for Helvetica on digital applications such as websites and email. It is important to adhere to the leading and tracking arrangements specified in this document to help achieve brand consistency throughout.

Use of Type

One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all communications.

Headings & Pull Quotes

Helvetica bold is to be used for all headings and pull quotes.

Subheadings

Helvetica Medium is to be used for subheadings.

Body Copy & Captions

Helvetica Regular is to be used for body copy and captions and when a more delicate font is required.

Buttons & CTA’s

Helvetica Medium is to be used for all buttons and call to actions.

Section 4.3: Use of Type

Subheading Font

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.

Heading

Subheading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat danish cake wafer macaroon muffin oat cake pie.

Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.

Button Font

“Helvetica bold is to be used for pull quotes.”

Image Direction

Our target market will be targeted to the age range of 18-35 years old. In this age of social media that range is the highest activity for people using social media that will give us the most exposure possible.

Our target geographic area will be the GTA, it allows us to reach our target age range. Although the GTA is a very broad area we want to attack the streets with heavy foot traffic. King

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

Icons

This is an example of how our branding icons should be used to maintain consistency of look and feel.

Section 6.3: Icons

Brand Guidelines

The Brand

Brand Goal

Offdamap, the trendiest fashion brand from Canada, is mostly distinguished for its true international quality designs and fabrics. We are inspired by our customers- souls full of unconventional fashion senses.

Section 1.1: Brand Goal

Primary Logo

This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Section 2.1: Primary Logo

Logo Clear Space

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo.

It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.

Brand Stamp

This is the Brand Stamp. Brand Stamp must be resized proportionately, never stretched. Brand Stamp can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Section 2.3: Brand Stamp

Brand Stamp Clear Space

Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire graphic element.

It is sometimes necessary to increase and decrease the element depending on the print area. Always keep in proportion. Always ensure the text is legible.

Logo Misuse

Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.

Section 2.5: Logo Misuse

Do not alter the logo’s colours in anyway

Do not place the logo in a holding shape

Do not lock-up text to the logo

Do not add elements or shadows to the logo

Do not rotate the logo

Do not alter the logo’s shape in anyway

Do not outline the logo

Do not change the relationship of the logo’s components

PALETTE Section

Brand Colours

Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.

Print

Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.

Screens

Pantone 18-0317 TPG CMYK 0 / 81 / 77 / 29 RGB 180 / 34 / 40 HEX #B42228 Raisin Black Upsdell Red Bdazzeled Blue Green Pigment Misty Rose

Pantone 11-4800 TCX CMYK 68 / 49 / 0 / 35 RGB 52 / 84 / 165 HEX #3454A5

Pantone P 1-1 C CMYK 86 / 0 / 53 / 38 RGB 22 / 158 / 73 HEX #169E49

Pantone P 17-1 C CMYK 0 / 7 / 6 / 9 RGB 230 / 214 / 214 HEX #E6D5D6

Hero Colour

Orange Golden is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.

3.0 / COLOUR PALETTE

Section 3.3: Colour Hierarchy

Colour Hierarchy

A colour hierarchy has been implemented, ranging from Orange Golden, UP Maroon and Gold Web. Orange Golden is used for conveying importance. Whilst Gold Web is mainly used for background washes.

Orange Golden

PMS 18-0317 TPG

CMYK 0 / 77 / 80 / 25

RGB 190 / 42 / 38

HEX #BE2A26

UP Maroon

PMS P179-16 C

CMYK 0 / 85 / 84 / 55

RGB 113 / 16 / 17

HEX #711011

Gold Web

PMS 11-4800 TCX

CMYK 0 / 15 / 98 / 0

RGB 254 / 214 / 4

HEX #FED604

3.0 / COLOUR PALETTE

Section 3.4: Colour Tints

Colour Tints

If there is an occasion when you need to create contrast without adding extra colours, you can use incremental tints. Our tints are to be applied in increments of 20%. From 80%, 60%, 40% and 20%. Avoid using any other tints.

Orange Golden

PMS 18-0317 TPG

CMYK 0 / 77 / 80 / 25 RGB 190 / 42 / 38

HEX #BE2A26

UP Maroon

PMS P179-16 C

CMYK 0 / 85 / 84 / 55

RGB 113 / 16 / 17

HEX #711011

Gold Web

PMS 11-4800 TCX

CMYK 0 / 15 / 98 / 0

RGB 254 / 214 / 4

HEX #FED604

Aloevera Regular is our primary brand typeface. Our typography is as unique and elegant as we are. Typography is a key element in our brand. It works to maintain consistency, create clarity and provide equity to our brand. It is important to adhere to the typographic hierarchy specified in this document to help achieve brand consistency.

Secondary Typeface

Helvetica is our secondary corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo. We use three weights of Helvetica. Regular, Medium and Bold. Arial and Roboto can be used as a substitute for Helvetica on digital applications such as websites and email. It is important to adhere to the leading and tracking arrangements specified in this document to help achieve brand consistency throughout.

Use of Type

One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all communications.

Headings & Pull Quotes

Aloevera Regular is to be used for all headings and pull quotes.

Subheadings

Helvetica Medium is to be used for subheadings.

Body Copy & Captions

Helvetica Regular is to be used for body copy and captions and when a more delicate font is required.

Buttons & CTA’s

Helvetica Medium is to be used for all buttons and call to actions.

Section 4.3: Use of Type

Subheading Font

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.

Button Font

Subheading Font

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat danish cake wafer macaroon muffin oat cake pie.

“Aloevera Regular is to be used for pull quotes.”

Image Direction

Our target market will be targeted to the age range of 18-35 years old. In this age of social media that range is the highest activity for people using social media that will give us the most exposure possible.

Our target geographic area will be the GTA, it allows us to reach our target age range. Although the GTA is a very broad area we want to attack the streets with heavy foot traffic.

King St Queen St W Lakeshore Harbourfront

Kensington Yonge St

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

Section 6.1: Digital Application

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

Section 6.1: Digital Application

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

APPLICATION

Section 6.3: Icons

Icons

This is an example of how our branding icons should be used to maintain consistency of look and feel.

that is high in both quality and style.

Brand Guidelines

Brand Goal

Section 1.1: Brand Goal

Jungle Jam Juices is an infused mix of juice and premium alcohol. Giving you that perfect mix of summer in a bottle. Locally made and packaged.

The goals for this brand are quite simple:

- Scale the brand to a wholesale level of production

- Make some arrangements with small restaurants who are legally allowed to sell & create partnerships with them.

- Create a pre ordering system that will drive demand from consumers.

- Long term if this brand does well then legally register it with intentions of selling in LCBO

For current competition I fair very well, there’s no small brands that are offering these mixes of drinks. The brands who are, is sticking with a very small selection of just rum punches. We’ve changed that by offering 5 different varieties of alcohol to choose from.

Primary Logo

This is the Primary Logo. The logo must be resized proportionately, never stretched. The Logo can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Section 2.1: Primary Logo

Logo Clear Space

Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo. It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.

Brand Stamp

This is the Brand Stamp. Brand Stamp must be resized proportionately, never stretched. Brand Stamp can be used in black on light backgrounds, or white on dark backgrounds, or in contrasting brand colours.

Section 2.3: Brand Stamp

Brand Stamp Clear Space

Clear space is the area surrounding our brand stamp that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire graphic element.

It is sometimes necessary to increase and decrease the element depending on the print area. Always keep in proportion. Always ensure the text is legible.

Logo Misuse

Any changes to our logo diminish its integrity and the equity of our brand. The examples shown here are some specific “do nots” for our logo.

Section 2.5: Logo Misuse

Do not alter the logo’s colours in anyway

Do not place the logo in a holding shape

Do not lock-up text to the logo

Do not add elements or shadows to the logo

Do not rotate the logo

Do not alter the logo’s shape in anyway

Do not outline the logo

Do not change the relationship of the logo’s components

/ COLOUR

Brand Colours

Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of these colours can dramatically change the tone and appearance of our brand so it is important to consider how they work together. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace. To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently.

Print

Pantone colours are used to print the designs, rather than CMYK. Pantone colours will provide the maximum amount of consistency. In instances where this is not possible we have created optimised CMYK values.

Screens

Section Green International Orange Cinnabar Aureolin Arnold Green

Pantone P 1-1 C CMYK 0 / 4 / 82 / 2 RGB 248 / 236 / 43 HEX #F8EC2B

Pantone 18-025 TPG CMYK 0 / 79 / 100 / 0 RGB 241 / 92 / 34 HEX #F15C22

Pantone 11-4800 TCX CMYK 0 / 72 / 83 / 10 RGB 229 / 63 / 38 HEX #E53F26

May

Pantone P 17-1 C CMYK 12 / 0 / 65 / 19 RGB 180 / 206 / 72 HEX #B4CE48

Hero Colour

International Orange is our hero colour. Keeping colour consistent is a vital element to our branding. Colour is the way we differentiate and identify our brand in a crowded marketplace.

To help achieve greater brand recognition it is important that our colour palette is applied accurately and consistently. The correct colour values are specified below. Make sure to use them.

3.0 / COLOUR PALETTE

Section 3.3: Colour Hierarchy

Colour Hierarchy

A colour hierarchy has been implemented, ranging from International Orange, May Green and Aureolin. International Orange is used for conveying importance. Whilst Aureolin is mainly used for background washes.

International orange

PMS 18-0317 TPG

CMYK 0 / 79 / 100 / 0

RGB 241 / 92 / 34

HEX #EB6923

May Green

PMS P179-16 C

CMYK 61 / 0 / 53 / 42

RGB 56 / 147 / 68

HEX #389344

Aureolin

PMS 11-4800 TCX

CMYK 0 / 4 / 82 / 2

RGB 248 / 236 / 43

HEX #F8EC2B

3.0 / COLOUR PALETTE

Section 3.4: Colour Tints

Colour Tints

If there is an occasion when you need to create contrast without adding extra colours, you can use incremental tints. Our tints are to be applied in increments of 20%. From 80%, 60%, 40% and 20%. Avoid using any other tints.

International Orange

PMS 18-0317 TPG

CMYK 0 / 79 / 100 / 0

RGB 241 / 92 / 34

HEX #EB6923

May Green

PMS P179-16 C

CMYK 61 / 0 / 53 / 42

RGB 56 / 147 / 68

HEX #389344

Aureolin

PMS 11-4800 TCX

CMYK 0 / 4 / 82 / 2

RGB 248 / 236 / 43

HEX #F8EC2B

100% 80% 60% 40% 20%

5 Colours

Secondary Typeface

Helvetica is our secondary corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo. We use three weights of Helvetica. Regular, Medium and Bold. Poppins and Roboto can be used as a substitute for Helvetica on digital applications such as websites and email. It is important to adhere to the leading and tracking arrangements specified in this document to help achieve brand consistency throughout.

4.0 / TYPOGRAPHY

Section 4.3: Use of Type

Use of Type

One of the most important techniques for effectively communicating content is the use of typographic hierarchy. Typographic hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. It helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. It is important to maintain these type pairings. This allows for clarity, consistency and a strong hierarchy for all communications.

Headings & Pull Quotes

Helvetica Medium is to be used for all headings and pull quotes.

Subheadings

Helvetica Medium is to be used for subheadings.

Body Copy & Captions

Helvetica Regular is to be used for body copy and captions and when a more delicate font is required.

Buttons & CTA’s

Helvetica Medium is to be used for all buttons and call to actions.

Subheading Font

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat cake wafer oat cake pie chocolate bar gummies.

Button Font

Subheading Font

Heading Font

Helvetica Regular is to be used for body copy. Cookie dessert chocolate gummi bears oat pie donut chocolate bar macaroon muffin. Marzipan jujubes danish oat danish cake wafer macaroon muffin oat cake pie.

“Ariel bold is to be used for pull quotes.”

Image Direction

All imagery should always consist of golden based tones, with a warm and natural feel to them. Photographs must embody the brand through connection with the brand keywords.

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

6.0 / APPLICATION

Section 6.1: Digital Application

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

Digital Application

This is an example of how our branding would be best applied to maintain consistency of look and feel on digital applications.

APPLICATION

Section 6.3: Icons

Icons

This is an example of how our branding icons should be used to maintain consistency of look and feel.

Mississauga, ON, Canada +1 647-283-0144 www.mayhoose.art contact@mayhoose.com @mayhoose.art