TRADE FEEDBACK
Richard Hollis UK Head of Consumer Products, DreamWorks Animation “We are great admirers of the impressive growth of The Entertainer and their business model of broad ranges, strong marketing and community spirit. They have been great supporters of DreamWorks as our CP business has built up over the last three years, backing a range of our projects. They made a big visual impact with How To Train Your Dragon in 2014, helped launch our family comedy Home last year, and had an exclusive toy range and
social media partnership on Kung Fu Panda 3. But this year for Trolls the relationship is really building, with impressive promotional toy space, a family holiday competition, character visits and digital marketing all making a major statement.” Below: The Trolls movie comes out on 21 October and will have a huge presence in-store.
Inset: Moshi Land World in the Bullring store.
Kerry Tarrant
Craig Wilkins Marketing Director, UK and Ireland, Hasbro
“We have worked together on many successful campaigns over the past few years. Most recently we have partnered with The Entertainer on a campaign where the My Little Pony bus visited flagship stores and customers had a chance to win a My Little Pony bus visit to their school. The Kingston store has been fitted out with permanent branding including a Nerf shooting range, Play-Doh demo tables and a My Little Pony castle. Coming up we have exciting Monopoly plans with stores branded like the Monopoly board and a competition to win vouchers. Moving into 2017 we are currently working on plans for the huge new release of Transformers: The Last Knight in July.” Above: The Play-Doh demo table in the Kingston store.
Ben Harper UK Director, Magic Box “We have been working with The Entertainer since 2008, when we launched Gogo’s Crazy Bones in the UK. One of the first phone calls I received was from Stuart. He had identified
the huge growth in demand and wanted to ensure that The Entertainer was doing everything it could to support the product. It’s great to work with a partner who understands the dynamics of these
Marketing Manager, Vivid “The Entertainer’s account was set up with Vivid in 2000 and the first order placed was for Thunderbirds toys. Some 15 years later The Entertainer supported the new Thunderbirds Are Go with branded windows, end cap and online activity. In-store we worked together on a launch event, which included a character treasure hunt, character standees and a fantastic tannoy message from Brains himself. Thunderbirds Are Go is just one example of great collaborations between Vivid and The Entertainer over the years. Another huge success was Moshi Monsters with in-store swap days, character appearances from Poppet and Furry as well as a Moshi Land World in the Bullring store, Birmingham.” products and the value and benefits that they can bring. Most recently, we have collaborated very closely on the launch of Star Monsters. This included specific TV adverts, in-store product demonstration, giveaways and swap days too. The Entertainer is prepared to go the extra mile to establish a collectable toy that they believe in.” Left: Star Monsters are the latest collectable from Magic Box.
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