CHRISTMAS, SEASONED PERFECTLY
Meet the award-winning Ozest: the magical speed zester that creates the fluffiest zest and instantly cleans itself with a pop of a button.
WELCOME
With the final month of 2025 on the horizon, there was encouraging news from the Office for National Statistics recently, showing that retail sales in the UK unexpectedly rose by 0.5% in September. The increase was the fourth consecutive month of growth and a boost to the economy ahead of what is expected to be a tough budget at the end of November.
The figures suggest a relatively resilient consumer sentiment despite increases in inflation, which was at 3.8% in September, almost two times the Bank of England’s target.
Household confidence also increased two points to -17 in October – the highest level in 2025. All of this points to a more positive outlook for retailers, who are also doing all they can to increase footfall into stores.
Details of such initiatives can be found in the Food for Thought feature in this issue, which looks at the finalists for this year’s Excellence in Housewares Awards Excellence in Retailer Initiative Award in more depth, finding out how retailers are raising the bar and how the campaigns impact business.
Also in this issue, we look at the SDA sector, which is constantly reacting to changing consumer trends and technology to innovate and move forwards. A range of suppliers also told us about their latest sustainability efforts and how consumers are now shopping ecofriendly ranges, their expectations and more.
In a new feature for this year, we also sat down with suppliers from a range of sectors who manufacture products here in the UK. 2025 saw the first Made in Britain award at the Excellence in Housewares Awards - won by RKW for the iconic Wade Fish Jugwhich reflects the growing importance of UK manufacturing.
We were also lucky enough to meet with German celebrity chef, Alexander Herrmann when he was in London recently, to find out more about his career so far and his partnership with Fissler. Read the full interview on page 43.
When I next write this page, Christmas will be done and dusted and the housewares industry will be preparing for 2026 show season. We’re hugely looking forward to seeing everyone at Spring Fair at the NEC Birmingham from 1-4 February and Ambiente at Messe Frankfurt from 6-10 February, with a short breather before heading to Chicago for the Inspired Home Show from 10-12 March, where this year, Potters Cookshop will pick up its welldeserved gia Top Window award.
In the meantime, the Progressive Housewares team and I would like to take this opportunity to thank you all for your support over the last year and wish you a restful, peaceful and fun Christmas and a very happy New Year.
Kaie Robes-Mas Editor
MEET THE TEAM
Max Publishing Ltd, United House North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411
www.progressivehousewares.co.uk www.max-publishing.co.uk www.housewaresnews.net
Subscriptions
Subscribe online at Max-Subscriptions.net While every effort has been made to ensure the accuracy of the information in Progressive Housewares, the publisher cannot accept any responsibility for errors or omissions.
ISSN 2515-7493
WHERE THE INDUSTRY CONNECTS AROUND INNOVATION AND INSPIRATION
“ With over 2,000 brands and hundreds of thousands of unique products from over 50 countries , don’t miss attending The Inspired Home Show 2026. When speaking with exhibitors, be sure to inquire about direct import programs that allow you to source directly from the factory without needing to worry about U.S. tariffs and transshipments. And for smaller orders, inquire about duty-drawback programs that allow foreign-made products to be exported from the U.S. without the burden of added U.S. tariffs.
Visit the Show to be inspired, to source new innovations and to experience our world-class city – we look forward to welcoming you to Chicago, March 10-12!”
— DEREK MILLER, President & CEO, International Housewares Association
With any questions, please contact the IHA UK Office: PR Direct Limited, Mark Chapman, Tel: +44 7915 063255, ihauk@prdirect.net
Potters Cookshop named as Global Honoree for gia Top Window Awards 2025
The 2025 Global Honorees for the gia Top Window Awards were announced during the ‘2025 Visual Merchandising & Display Trends: Big Themes Driving Innovation’ presentation by gia expert juror Denise Foley. The 2025 Global Honorees are: Small Company category
• Potters Cookshop, United Kingdom Large Company category
• Krawany, Austria
“For more than 25 years, IHA is very proud to have honoured the very best in home and housewares retailing through the gia Awards. The most recent gia Top Window Awards competition had entries from 15 countries, and it is incredibly encouraging to see the creativity and passion that retailers are placing into their window displays,” said Derek Miller, IHA president and ceo.
“We look forward to hosting the gia Top Window Award Global Honorees at The Inspired Home Show in Chicago next March, along with more than 30 additional retailers from around the world that were selected as winners in the national gia competitions this year.”
The gia Top Window Awards is a special programme under the gia umbrella. As with the general gia Retail Awards, the Top Window competition is structured on a twotier level – national and global. Co-sponsoring the country-specific gia Top Window programmes with IHA are housewares trade publications worldwide, including Progressive Housewares and HousewaresNews.net, who sponsor national gia programmes in their respective countries, nominating the best windows for the global competition.
Asda launches second standalone George concept store
Asda’s second George concept store has opened as the retailer continues plans to replace its Asda Living brand portfolio across the UK.
Based in Hull, the new George concept store features a new layout to showcase the best of George clothing and homeware.
The Hull store is the second to be transformed under the George banner,
following a successful pilot at Crown Point, Leeds, in May. The Leeds store has performed strongly since relaunching, with shoppers impressed by the new fresh, contemporary layout and extensive range of clothing and homeware.
The global jury, consisting of the four gia expert jurors – Denise Foley, Scott Kohno, Henrik Peter Reisby Nielsen and Wolfgang Gruschwitz – evaluated home and housewares windows from around the world based on:
• Originality and creativity (theme, concept, special effects)
• Merchandise presentation
• Professionalism: Execution and technical aspects (lighting, attention to detail, signage, copy)
The two gia Top Window Global Honorees of 2025 will be invited to The Inspired Home Show 2026 in Chicago and honoured at a festive awards dinner on Tuesday, 10 March, together with the other gia winners of 2025-2026.
for the George brand and our hero product categories.
“Building on that momentum, we’re excited to bring the standalone George store concept to Hull giving even more customers the opportunity to enjoy an inspiring, easy-to-shop experience that celebrates everything they know and love about George.
The new store forms part of Asda’s broader ambition to open a further 10 stores across the UK next year, as the retailer seeks to strengthen its non-food proposition and enhance customer experience with an improved, modern retail setting.
George managing director, Liz Evans, said: “Our pilot George store in Leeds has been a tremendous success, thanks to the dedication and passion of our colleagues and the fantastic response from customers. It’s shown us just how much love there is
“This next step marks another milestone in our journey to evolve with our customers, offering them a truly engaging and seamless shopping experience driven by our people, our products, and our passion for the brand.”
A spacious home department will showcase a selection of interiors, homewares and lifestyle must-haves, complemented by the brand’s celebrity collaborations.
Below: The new store features a spacious home department.
LIFESTYLE COMPOSITIONS
TOP STORY
Duncan Singleton joins board of BHETA
BHETA’s recent Annual General Meeting saw Duncan Singleton, chief commercial officer at Ultimate Products, join the board.
The appointment follows the retirement from the BHETA board of Alastair Fisher, joint managing director of Taylor’s Eye Witness.
With over 20 years’ experience in the small domestic appliances sector, Duncan brings an abundance of expertise and insight to this role. Throughout his extensive time at Ultimate Products, the owner of iconic brands Salter and Beldray, he has played a key role in driving the company’s dynamic growth and expansion.
Duncan’s passion for household electricals, combined with his innovative mindset and alignment with Ultimate Products’ forwardthinking culture, has consistently propelled him to deliver marketleading innovation that resonates with consumers.
BHETA’s chairman, Andrew Weiss said: “The whole board is delighted to welcome Duncan and I am sure that the wider membership will be equally pleased.
Singleton has joined the board of BHETA.
“I would also like to thank Alastair for his great work over many years’ involvement in BHETA at board level, including three years as president. Alastair has a wealth of industry knowledge and experience, as has been self-evident by his many contributions to the association during this time. In particular, he has also been instrumental in focusing BHETA on its lobbying initiatives, something which has been so well received by our members.”
Horwood strengthens its OEM operation
AdHoc receives the German Design Award 2026
The Impact French Press coffee maker series, designed by AdHoc’s in-house designer Roland Kreiter, has been honoured with the German Design Award Winner 2026 in the category Excellent Product Design Tabletop.
The ‘Winner’ distinction of the German Design Award recognises outstanding and exemplary design achievements within a specific category.
Impact combines minimalist elegance with functional precision, defined by a clear, straightforward design language that turns every movement in the brewing process into a small ritual.
The traditional French Press method ensures a full-bodied, aromatic coffee, while the heat-resistant, taste-neutral borosilicate glass guarantees coffee enjoyment. Each piece is mouth-blown.
At the heart of the design lies the optimised stainless-steel filter: premium, rust-free and engineered with an improved filter structure to maximise aroma transfer – for a more intense flavour experience.
The PreciseFlow plunger moves smoothly and accurately through the French Press, supported by a smart stop mechanism that prevents it from touching the glass bottom. The lid always fits perfectly – no rattling, no slipping. Thanks to SilentSeal silicone technology, it opens and closes almost silently. And because thoughtful design should also be practical, all parts can be removed and cleaned easily in the dishwasher.
Horwood has welcomed Steve Pegler to the team to lead the development of the OEM cookware business.
Steve brings a wealth of knowledge across the housewares industry through his time at Dayes and DK Household Brands and will work closely with the Horwood team both in the UK and India to drive product innovation, sales and exposure for Horwood’s growing OEM business.
Steve said: “I am delighted to join the Horwood business, which has a real heritage in branded housewares. With over 20 years of industry experience, I’ve seen private label grow into an incredible opportunity.
“Backed by our extensive manufacturing capabilities, we are well positioned to partner with global retailers in developing high quality, own brand products that deliver exceptional value and differentiation in the market.”
Horwood managing director, Rob Jones added: “We’re thrilled Steve has joined us at such an exciting time for the company. Partnering with our Indian manufacturing arm gives us the opportunity to offer our customers high quality cookware, as well as a credible alternate sourcing solution and under Steve’s leadership, we’re eager to see this area develop.”
Above: AdHoc’s Impact French Press coffee maker series has been honoured with the German Design Award.
Above: Steve joins with a wealth of experience in the housewares industry.
B E S T P R O D U CT S B R I NG I N G THE
TO THE TABLE
Discover kitchenware, dining utensils and must-have culinary collections at Spring Fair.
TOP STORY
Ankarsrum Kitchen recruits new ceo
Ankarsrum Kitchen has appointed Fredrik Berg as its new ceo, effective 4 November, 2025. With extensive experience in premium consumer brands, Fredrik will lead the company’s continued international expansion and strengthen its position in the global market.
Fredrik joins Ankarsrum Kitchen from his most recent role as Swedish ceo of F&H Group. He has previously held senior leadership positions at Rosendahl Design Group and Georg Jensen, where he successfully drove international sales and established new markets across retail, ecommerce, and distribution.
“We are very pleased to welcome Fredrik to Ankarsrum Kitchen. His international growth experience and strong commercial focus will help take the company to the next level,” said Petter Stillström, chairman of the board at Ankarsrum Kitchen.
The appointment is part of Ankarsrum’s strategic initiative to accelerate commercial development outside the Nordic region and to continue building an organisation focused
Beldray and Minky honoured with Clean & Tidy Awards
The Clean & Tidy Awards 2025 were presented at Home, Life & You LIVE (formerly the Clean & Tidy Home Show) during the fourth annual event at Excel London.
Celebrating innovation and impact across home care and lifestyle, the awards recognise brands, products, creators and professionals helping people create healthier, more organised and more sustainable homes.
The Clean & Tidy Awards combine public voting with evaluation by an independent awards council. This year’s winners represent practical, joyful solutions that transform living spaces and improve everyday life.
2025 Clean & Tidy Award winners:
Cleaning Product of the Year: Dr Beckmann
Carpet Stain Remover
Content Campaign of the Year: Jo Hammett
@clean2keepsane Mental health Monday
Content Creator of the Year: Jo Jacob
@benella_home_organisation
Contribution to the Community: Rainbow Hunting
Contribution to the Environment: Fine-Tuned Wardrobe
Home Appliance of the Year: Beldray 15-in-1
Handheld Steam Cleaner
on profitable, sustainable growth.
“Ankarsrum is a strong brand with a unique heritage and exceptional quality. I look forward to working with the team to further develop the company and reach more customers around the world,” commented Fredrik Berg, newly appointed ceo.
Former ceo Marcus Grimerö, who has been with the company since 2016, is leaving after leading a period of strong growth during which revenue increased from SEK 60 million to over SEK 330 million.
Home Organisation Product of the Year: Minky
Water Resistant Laundry Basket
Home Scent of the Year: Myrrh & Tonka by Marsden & Whittle
Professional Organiser of the Year: Suz Sawtell from Declutter & Breath
Lifestyle Solution of the Year: The Declutter Hub
People’s Choice:
Cleaning Product of the Year: Asevi Pet Floor Cleaner
Content Creator of the Year: Lissie Broom @life_with_lissie_
Contribution to the Community: Pretty Perfect Products – Pretty Perfect Gestures – Not a handout, Just a hand
Home Organisation Product of the Year: Pretty Perfect Products The Pretty Perfect Home Planner + Cleaning Guide
Professional Organiser of the Year: Sabbah Berrebha – Voilà! Professional Home Organising
Highly commended:
Content Campaign of the Year: Beldray Steam Team
Contribution to the Environment: Charlie Lemmer
Service Provider of the Year: End-of-Life
Planning & Bereavement Support Services by Rainbow Hunting.
“The Clean & Tidy Awards shine a light on the brands, creators, and professionals helping households live better – more organised, more sustainable, and more joyful,” said Penny Moyses, founder of Home, Life & You LIVE. “We’re proud to celebrate this year’s finalists and winners, whose work genuinely makes a difference in people’s daily lives.”
Home, Life & You LIVE returns to Excel London on 17 - 18 October 2026.
Right: Beldray was honoured with a Clean & Tidy Award at this year’s Home, Life & You show.
Left: Fredrik Berg is the new ceo of Ankarsrum Kitchen.
Smeg partners with Porsche
In a celebration of heritage, innovation and design excellence, Porsche and Smeg have unveiled a collaboration that redefines the intersection of automotive prestige and home lifestyle.
The new partnership brings together two iconic brands to create a limited edition collection of kitchen appliances. The collection consists of the Fridge FAB28 in different design editions, a bean-to-cup coffee machine as well as blenders, kettles and toasters.
“At the heart of this collaboration lies a shared philosophy: to craft objects that are not only functional but also emotionally resonant. Porsche, with its legacy of engineering excellence and motorsport triumphs, and Smeg, renowned for its iconic appliances and Italian design flair, have come together to create a collection that is as bold as it is beautiful,” said Stefan Büscher, ceo of Porsche Lifestyle Group.
“At Smeg, we believe in creating products that bring joy through design and performance,” said Vittorio Bertazzoni, chairman of Smeg. “Collaborating with Porsche has allowed us to push the boundaries of what a kitchen appliance can
HAUS hosts masterclass at Divertimenti
Emile Henry celebrated French Savoir-Faire at an exclusive masterclass with Eric Lanlard.
HAUS, the UK distributor for Emile Henry, recently hosted a masterclass at the Divertimenti Cookery School, celebrating the brand’s French heritage and craftsmanship.
The event brought together 12 competition winners with master pâtissier, Eric Lanlard and head chef Cameron Lamb of Cake Boy London.
Representing HAUS, Paul Shelley and Marc Kinsey joined some of the Divertimenti Cookery School team to welcome competition winners to an unforgettable culinary experience centred around the quality, performance and heritage of Emile Henry ceramics.
Paul Shelley, managing director of HAUS, commented: “HAUS and Emile Henry have worked with both Eric Lanlard and Divertimenti for many years – this felt like a great opportunity for us to join together and showcase our combined enthusiasm for food and for cooking.”
Speaking at the event, Eric Lanlard shared: “Being French, I grew up surrounded by the timeless beauty of Emile Henry. Both my mother and grandmother cooked with their iconic dishes –the rich red ceramics, the comforting aromas from the family kitchen and that unmistakable sense of home.
“This partnership is more than collaboration – it’s a celebration of French heritage, craftsmanship and the enduring art of sharing good food together.”
The evening perfectly embodied Emile Henry’s 175-year legacy of artisanal excellence, highlighting its ongoing relevance for modern cooks and professional chefs alike. For HAUS, it was an opportunity to showcase the strength of its partnerships and its dedication to elevating the brands it represents within the UK market.
represent. This collection is a tribute to craftsmanship, to legacy, and to the beauty of everyday rituals.”
The Porsche x Smeg collection is anchored by a limited edition series inspired by the legendary Porsche 917 KH in its iconic Salzburg livery – the car that secured Porsche’s first overall victory at the 24 Hours of Le Mans in 1970.
The collection includes a red fridge and a matching bean-tocup coffee machine, each limited to 1,970 numbered units. These pieces are design statements, infused with motorsport heritage and crafted for those who appreciate the extraordinary.
The collaboration extends into two additional exclusive ranges, finished in Carrara White and Shade Green, distinctive Porsche hues interpreted through the lens of Italian design.
IHA brings licensing hub to The Inspired Home Show 2026
Suppliers and retailers will have opportunity to connect with brands looking for the next big licensing deal at the show.
The Inspired Home Show will now offer a dedicated platform for retailers and suppliers to connect with brands interested in licensing deals, thanks to a new collaboration between the International Housewares Association (IHA) – host of The Inspired Home Show – and the Society of Licensors Committed to Excellence (SPLiCE).
The new SPLiCE Licensing Hub will debut at The Inspired Home Show 2026, which will take place 10-12 March, 2026 at Chicago’s McCormick Place.
“The Inspired Home Show is known as the place where the world’s home and housewares retailers and product suppliers unite,” said Derek Miller, IHA president and ceo. “While some exhibitors have brought licensors and already licensed products to the Show in the past, we’re pleased to add this formal connection point for both exhibitor and buyer attendees to identify new licensing opportunities to help them grow, innovate and expand their brand’s reach.”
The SPLiCE Licensing Hub is a collaboration with clear vision to continuously improve brand licensing and protect the brand from misuse. As an active community of licensors and brand owners, the membership discusses best practices and is dedicated to helping member organisations protect, promote and enhance brand integrity, ultimately building brand equity.
Kimberly Kociencki, SPLiCE ceo, commented: “The Inspired Home Show offers an opportunity for SPLiCE and its members to engage with new and innovative approaches from international manufacturers, licensees, and retailers in a licensing context, as well as the educational aspects of the Show. With our board of directors, we are absolutely thrilled to be working with Derek Miller and the team at IHA to bring this hub to fruition.”
The SPLiCE Licensing Hub will be a prominent destination located in the Dine + Décor Expo in the South Hall of McCormick Place. Exhibiting licensors will receive a kiosk-style booth set-up, as well as two exhibitor badges, access to exhibitor marketing services, and a year-round listing in Connect 365, IHA’s Digital Marketplace.
Below: The new SPLiCE Licensing Hub will launch at The Inspired Home Show 2026.
Above: HAUS partnered with Divertimenti for the Emile Henry event.
Above: The new partnership brings together two iconic brands to create a limited edition range of appliances.
Dunelm reports strong Q1 performance
Dunelm has updated on its trading for the first quarter period, ending 27 September, 2025.
Sales growth for the period was 6.2% yearon-year to £428m, with the digital percentage of sales up 3ppts to 40%. Growth was driven by both higher volumes and increased average item values.
Gross margin was up 80bps year-on-year, driven by FX tailwinds and continued operational grip.
Dunelm said it made good strategic progress for the period, with the Dunelm app successfully launched and its ‘Home of Colour’ campaign, now live.
The outlook for the full year remains in line with the board’s expectations.
Clo Moriarty, ceo, commented: “After a few weeks immersing myself in the business, I’m delighted to see up close the qualities that attracted me to Dunelm: an inclusive culture, committed colleagues, and a genuine passion for the role we play in our customers’ lives.
“It’s a great time to be joining Dunelm. The business has delivered another strong performance in the first quarter, which reflects both the appeal of our customer offer and the strength of our business model. Building on this, I see real energy across the business – from the launch of our new app, to a vibrant brand campaign celebrating colour choices across our ranges –driving improvements to our proposition.
“These initiatives, and many more, show the potential we have to build even deeper connections with a broad and diverse customer base. With the reach of our national store footprint, a growing digital presence, and a growth mindset that brings together people and technology, I’m genuinely excited about what’s ahead.”
SharkNinja sales up 14.3% in Q3
SharkNinja has announced its financial results for the third quarter ended 30 September, 2025.
Net sales for the period increased 14.3% to $1,630.2 million, while gross margin and adjusted gross margin increased 140 and 90 basis points, respectively.
Net income increased 42.6% to $188.7 million. Adjusted Net Income increased 25.2% to $213.4 million. Adjusted EBITDA increased 20.7% to $316.5 million, or 19.4% of net sales.
Mark Barrocas, chief executive officer, commented: “SharkNinja delivered another quarter of exceptional performance with 14.3% net sales growth, reinforcing our position as a global leader in innovative consumer solutions. Our three-pillar growth strategy continues to generate remarkable results as we drive category expansion with breakthrough products like the CryoGlow face masks and SLUSHi, capture meaningful market share across our portfolio, and accelerate international growth to 25.8% yearover-year.
“With our proven innovation engine, expanding global footprint, and unwavering focus on solving consumer problems with 5-star products, we believe that we are wellpositioned to continue delivering sustainable, profitable growth and long-term value creation for our stakeholders.”
Cleaning Appliances net sales increased by $65.5 million, or 12.4%, to $592.9 million, compared to $527.5 million in the prior year quarter, driven by strength in the carpet extractor and robotics sub-categories.
Cooking and Beverage Appliances net sales increased by $26 million, or 6.3%, to $437.4 million, compared to $411.5 million in the prior year quarter, driven by sales momentum of the Ninja Luxe Café espresso machine, partially offset by a decline in the air fryer and outdoor grill sub-categories.
Food Preparation Appliances net sales increased by $43.7 million, or 11.9%, to $410.5 million, compared to $366.8 million in the prior year quarter, driven by strong sales of the frozen drinks sub-category, specifically the SLUSHi.
Spring Fair 2026 unveils new campaign theme
Spring Fair’s new creative direction for 2026 is themed Retail Alchemists – Masters of the Mix.
Marking a new era for the event, the new campaign signals Spring Fair’s transformation from a marketplace into an experience; a living, breathing celebration of retail’s power to inspire, connect, evolve and transform. This is retail reimagined: immersive, sensory and alive with possibility.
No longer just a destination for buying and selling, Spring Fair 2026 becomes a stage where creativity, commerce and community collide. It celebrates the Masters of the Mix – the retailers who curate the unexpected, the suppliers who spark what’s next and the visionaries who turn stock into stories and shops into stages. These are the true alchemists of retail, blending inspiration with innovation to transform the everyday into the extraordinary. Across the show, visitors will experience the Retail Alchemists theme through a series of curated spaces designed to engage all five senses and visionary new content areas that reimagine what trade shows can be.
Jackson Szabo, portfolio director at Hyve Group, said: “Spring Fair 2026 marks a new chapter for the show. Retail Alchemists captures what happens when creativity, community and commerce converge. We’re creating an environment where discovery and connection are as important as the products themselves.
“By bringing together the right ingredients – product, design, storytelling and technology – Spring Fair 2026 becomes the alchemy that forges meaningful connections, unlocks opportunity and inspires transformation.
“Visitors should feel like they’re stepping into a living marketplace where ideas, people and products mix. It’s immersive without being overwhelming, beautiful without being superficial, and always aligned to the purpose of driving retail forward.”
Above: SharkNinja’s Cooking and Beverage Appliances sector was boosted by sales momentum of the Ninja Lux Café Espresso machine.
Above: Sales were up 6.2% in Q1 at Dunelm.
the Retail Alchemists theme through a series of curated spaces
BHETA urges government to support UK tableware and ceramics industries
BHETA’s chief operating officer, Will Jones has again written to the Secretary of State for Business & Trade, the Rt Hon Peter Kyle MP, to urge more help for the UK ceramic and tableware industry in response to the Government’s 31 October announcement on energy-intensive industry support.
Will said: “While BHETA welcomes the Government’s move to reduce electricity charges for the most energy-intensive businesses, we still have serious concerns that the measures fall short of addressing the full scale of the crisis facing UK ceramics and tableware manufacturers. This is because the relief focused primarily on electricity costs and excludes most ceramics producers, who are heavily dependent on gas for kiln operations.”
BHETA’s latest intervention calls for Government to build upon the measures in the forthcoming Spring Budget, urging:
• A broader definition of ‘energy-intensive industries’ to include ceramics and tableware manufacturing, with relief that reflects both electricity and gas usage.
• Transitional cost support for firms currently excluded.
• Accelerated investment incentives for decarbonisation technologies in ceramics manufacturing.
• Enhanced export and innovation funding to help British tableware brands compete internationally.
The Government’s energy-intensive industry support announcement came in response to the Ceramics UK Recovery Plan, an initiative launched by Ceramics UK, which represents over 90% of British ceramics manufacturers.
Will continued: “While the Government’s October announcement was an
BHETA calls for faster action on low-value imports
BHETA has increased its lobbying campaign on addressing the negative impact of low-value parcel imports, by writing to the Chancellor of the Exchequer, the Rt Hon Rachel Reeves MP.
While BHETA’s latest letter welcomed the Treasury Review into low-value parcels announced in April, as well as the subsequent Product Regulation and Metrology Act 2025, coo Will Jones stressed that action so far has been too slow.
Will explained: “Government actions since April represent important steps in recognising the risks posed by poorly regulated imports, but it’s not fast enough to address both danger to consumers and the very real commercial threats to UK businesses.
“Overseas platforms are facilitating a surge in small parcel imports into the UK. While UK manufacturers and suppliers must meet strict regulatory and safety standards, many of these parcels are entering unchecked, creating obvious dangers.”
BHETA’s November intervention looks to level the playing field and ensure consumer protection. BHETA is asking the Government to act by:
• Reducing the de minimis threshold of £135 for customs duties on imports.
• Funding enforcement and monitoring, with ring-fenced resources for Border Force, Trading Standards and other agencies.
• Mandating data-sharing from e-commerce platforms to HMRC and Border Force, in line with EU and US approaches.
• Strengthening penalties for misdeclaration and counterfeit imports.
encouraging first step, it does not go far enough. Most of these businesses are gas-kiln based, facing extraordinary energy costs and global competition. Without targeted and timely relief, we risk seeing more closures, job losses and the erosion of skills that have defined Britain’s manufacturing identity for generations.”
BHETA advises bladed item suppliers and retailers
BHETA is advising its members which supply bladed items, as well as retailers and the sector in general, about potential changes under the Crime and Policing Bill 2024–25.
The Bill is currently at committee stage in the House of Lords and subject to parliamentary approval, new measures are likely to be implemented in 2026.
The proposals would introduce a legal duty for remote sellers of knives to report bulk sales. According to BHETA’s interpretation of the current draft, the proposed Online Bulk Reporting Duty would apply to all remote knife sales for deliveries to England and Wales.
Key points where reporting would be required include:
• A consumer buys six or more individual knives
• Purchases two or more qualifying knife sets (e.g. kitchen blocks), or orders one qualifying set plus five or more individual knives within a 30-day period.
Multiple purchases sent to the same residential address within 30 days may also be aggregated for reporting. Kitchen and cutlery knives without sharp points are excluded, as well as in-store sales and B2B transactions if the buyer is VAT-registered or a registered company. Non-compliance could result in a criminal offence and fine - although there is a defence where sellers can demonstrate due diligence.
BHETA will continue to engage with the Metropolitan Police and the Home Office as the bill progresses through Parliament, ensuring the final guidance is clear, practical and proportionate. Steve Richardson, BHETA marketing director, said: “BHETA fully supports measures to help prevent knife crime, but it’s vital that any reporting obligations are workable and fair for responsible businesses. We’ve been proactive in representing members’ interests and we’ll continue to press for clarity and proportionality as the legislation moves forward.”
For more information about BHETA and the retailer networking, market data, lobbying and business support opportunities it offers, visit the website at www.bheta.co.uk
Inset: BHETA will continue to engage with the Metropolitan Police and the Home Office as the bill progresses through Parliament.
By
In this issue, ceo of Bira, Andrew Goodacre, explores why independent retailers should embrace customer reviews - both positive and negative - as powerful tools for growth and stronger customer relationships.
The notification arrives: a new customer review. Your heart sinks as you spot the three-star rating. It's a natural reaction - nobody enjoys criticism. Yet that moment of discomfort might just be the catalyst your business needs to grow stronger.
In a recent episode of Bira's 'High Street Matters' podcast, Alicia Skubick, chief customer officer at Trustpilot, shared a perspective that should change how every independent retailer views feedback: "We talk about a bad review being the start of a better business because it gives you a chance to interact with your customers and look at how you can improve the service you offer."
This isn't mere consolation - it's evidenced reality. Consider the wedding dress shop owner who discovered through customer feedback that her changing area environment was putting people off. Simple improvements - adding music, upgrading facilities - led to a remarkable 50% increase in sales. The feedback wasn't comfortable to receive, but acting upon it transformed the business.
Similarly, a hardware retailer spotted a customer review mentioning frustration at buying a power tool for just one job. Rather than dismissing this comment, they recognised an opportunity and introduced a small tool hire service. That single piece of feedback opened an entirely new revenue stream that continues to grow.
As independent retailers, we possess a distinct advantage over larger chains when it comes to customer feedback. We can respond personally, implement changes quickly and demonstrate that every customer voice matters. This agility is our superpower - use it. Independent retailers can truly work on customer relationships and become integral parts of their communities. That local knowledge and ability to connect distinguishes us from faceless chains.
Trustpilot ratings than the same advertisement without them. Reviews build trust and trust drives sales, particularly for independent businesses where personal reputation is everything.
Getting started needn't be complicated. Claim your profile on review platforms, customise it to reflect your brand, then begin asking for reviews at natural moments in the customer journey. QR codes at the checkout, follow-up emails after purchase, or simply verbal requests all work effectively. The key is consistency.
When negative reviews arrive - and they will - respond professionally and promptly. Acknowledge the concern, apologise where appropriate and explain what you're doing to address the issue. Future customers reading that exchange won't just see the complaint; they'll see a business owner who cares and takes responsibility. That authenticity builds trust.
Remember, though, that incentivising reviews with discounts violates platform policies and compromises authenticity.
Reviews must be genuine to hold value. Focus instead on creating experiences worth reviewing positively and trust that satisfied customers will share their experiences.
Customer feedback represents a free consultancy servicedirect insight into what you're doing well and where you can improve. View every review, regardless of rating, as an opportunity to strengthen your business, refine your offering and deepen customer relationships.
The independent retailers who thrive are those who listen, adapt and demonstrate that customer voices genuinely shape their businesses. Don't fear the bad review, embrace it as the beginning of something better.
To hear the full conversation with Alicia Skubick and explore more practical insights on managing customer reviews, search for 'High Street Matters' on your podcast platform.
The influence of customer reviews on purchasing decisions cannot be overstated. UK customers are up to six times more likely to click an online advertisement featuring
For resources, guidance and support on managing customer feedback and growing your business, visit the Bira website or contact Bira's advice lines.
Andrew Goodacre, ceo of BIRA
GUEST COLUMNIST Anna Skeats
A NEW CHAPTER: SUPPORTING OUR SECTOR
I've spent most of my career seeing the gaps get bigger for people who need support the most.
As someone who's neurodivergent myself and a parent to neurodivergent children, I know what it's like to struggle when things get hard, when everything feels like an uphill battle.
That lived experience drives everything I do and it's why the Rainy Day Trust's mission matters so much to me.
For 182 years, Rainy Day Trust has been your sector's safety net, catching people when they fall and we're incredibly proud of this role we have played.
The housewares sector, like many industries right now, faces its own challenges. Rising costs, workforce pressures, mental health struggles that often go unspoken. I am sure we all know someone who's quietly struggling, putting on a brave face while things are unravelling behind closed doors, whether because of divorce, illness, financial struggles or bereavement. Whatever the reasons, too often, by the time people reach out for help, they're already in crisis.
My first month in the role has been about listening.
To colleagues, to trustees, to the partners who've been championing our work for years. To beneficiaries who have shared their stories with such honesty. To sector leaders who understand their workforce in ways that data can’t truly capture.
What I've heard time and time again is we
Anna Skeats, recently appointed ceo of Rainy Day Trust, explains how the charity will evolve over coming years to support more people in the housewares industry.
need to be there earlier. We need to be embedded in workplaces, not waiting for people to find us when they're desperate.
So we're evolving. The safety net remains strong, as strong as ever. But we're also building the support network that helps people at every step. Through workplace champions who can spot a colleague struggling and know how to help; financial resilience training that prevents debt crises before they spiral; mental health support that is accessible whatever the circumstance or need; inclusive apprenticeship programmes that prepare young people for a sustainable and successful career from day one.
This isn't about parachuting in with all the answers. This is about working with you, the people who know this sector inside out, to create something genuinely useful.
The housewares community has always been incredibly supportive of the Rainy Day Trust and that partnership is going to be more important than ever as we continue to grow this work.
The potential to reach thousands more across our sector, shifting from crisis response to proactive prevention, is what drives everything we're building.
We're developing corporate partnerships that offer valuable, relevant support right now. We're creating campaigns that build
awareness of how to access our services. We're designing support packages that work for businesses of all sizes, from independent retailers to major manufacturers. And we're doing it all with one clear purpose: making sure that when someone in our sector needs help, whether that's emotional, physical or financial, we're already there.
If you're reading this thinking ‘I'd like to know more’, please get in touch. Whether you're interested in a corporate partnership, want to support our work through fundraising, or simply want to understand how your team can access the help we offer, I'd love to hear from you.
This is your charity, supporting you and your teams, when you need us most.
The next chapter of the Rainy Day Trust is being written right now and I'm honoured to be part of shaping it. But it's not about me. It's about all of us, working together to build something that truly serves the people who make this sector what it is.
Let's make sure nobody has to struggle alone. Rainy Day Trust #HereToHelp.
Contact the Rainy Day Trust: Email: anna@rainydaytrust.org.uk
Visit: www.rainydaytrust.org.uk
Right: Anna Skeats, ceo, Rainy Day Trust.
Retailer initiatives can help to drive footfall into stores, increase customer loyalty and ultimately improve sales. PH delves a little deeper into the activities which were voted as finalists for the Excellence in Retailer Initiative award at this year’s Excellence in Housewares Awards.
THE 2025 WINNER
Harrods partnered with Stanley to create a popup winter boutique in its demo kitchen last December. The pop-up highlighted three exclusive colours in the Quencher H2.0 Tumbler for Harrods – Cypress, Espresso and Caramel. 1.5m high Stanley Quenchers adorned the space in the three new colours and customers were able to have their Quenchers engraved with their names in-store.
Lawsons’ 120th Birthday Weekend
Celebrating its 120th anniversary, Lawsons held a birthday weekend across its three stores in June 2024, offering discounts on top brands such as Joseph Joseph.
Managing director, Liz Lawson explains: “As our business is over 120 years old, celebrating an anniversary comes around every five to 10 years, some bigger than others.”
Lawsons’ objectives for the anniversary campaigns are to get as many people to hear about the business as possible; bring benefits and rewards to loyal
customers; increase turnover and have fun.
Liz continues: “In 2004 when we celebrated 100 years of trading, we co-founded Plymouth Flavour Fest which was Plymouth’s first food festival. We continued to run this for the next 14 years. It was an ideal vehicle to advertise our business, working with celebrity and local chefs, product demos and meeting a wider audience.
“In 2014 we commissioned a book to be written about our history by a local historian and have now sold over 500 copies. In 2024 we had demos and local chefs in-store along with promotional offers all weekend.”
Branding is also important for the events, so every communication with customers gets the message across that the business is celebrating. There were even vinyls on the shop windows.
Liz comments: “We have also produced many anniversary products which we use as gifts with purchase on celebration days. Rather than having one event, we plan a series of events that customers can engage with across the year. including charity fundraising events in store. It is a lot of hard work but we have lots of fun and definitely get to meet lots of new customers.”
Buyer, Margaret Osei-Bonsu comments: “It was a really exciting pop-up. We always like to do some retail theatre in this space and we really try to elevate it as much as possible. I think Stanley was probably the most interactive pop-up we had done up to that point and Christmas was a nice time to do it.”
Harrods supports the retail theatre with a range of marketing initiatives. Margaret outlines: “All these events are advertised on our news and events page online and if we can, we’ll do an online story about it as well. We also have the area advertised on our escalators and on our screens to draw footfall in.”
Duo for Salamander
Salamander cookshop had two initiatives as finalists for the Excellence in Retailer Initiative Award. The Christmas Advent Calendar was part of owners’ David and Ione Crossley’s aim to ‘make every visit to the shop interesting’. David explains: “Last Christmas we sought to build on impressive displays and in-store decoration by adapting the notion of an advent calendar and integrating it with our online communication.
“We identified 24 products, developed our Christmas branding and a daily Instagram post with an offer valid on that day - usually 10% off.”
The daily products were featured in the main window display and the window containing advent numbered boxes - each day a different box was opened containing either the product or a picture and a plex POS describing the product and offer. The offer was also displayed at the till.”
Salamander promotes the event in local print media and to its newsletter subscribers.
Inset: The Excellence in Retailer Initiative 2025 winner was Harrods for its Stanley pop-up.
Bottom: Lawsons celebrates anniversaries in-store every five or 10 years.
DIVERTIMENTI’S CHRISTMAS MASTERCLASS
In partnership with Zyliss, Divertimenti ran a Christmas masterclass in a demo format with author, Elly Pear. Jules Kane, cookery school head, Divertimenti comments: “The main focus of the campaign was to launch the new range of Zyliss kitchen tools and engage with the public about how to reduce waste over the festive season.
“We ran a demo format event with Elly demonstrating three festive recipes linked to seasonal produce that you could use in the run-up to Christmas or afterwards, making use of vegetables and leftovers after the big day.
“We had 24 attendees who watched Elly cook and prepare the recipes live while being able to have a go with the Zyliss products at different stations, so they could try the new range themselves.”
Jules continues: “We found the customer engagement with the brand was really high after the event with lots of the attendees tagging in Elly and Zyliss into their own creations and using the tools they were given as a goody bag on the night. Elly did a recipe release for the event and these were massively engaged with on social media especially in the run up to Christmas.”
“People who walked past regularly said they looked to see the changes each day and looked to see what was coming next,” David tells PH. “Customers commented very positively and it clearly enhanced customer engagement and awareness and contributed to our very successful Christmas period, which almost against the odds, exceeded the previous year.”
Salamander’s second initiative was its bread making demo with chef Maggie Richardson. David explains: “One of our key aims is to bring cookware to life and Maggie is one of our regular and very popular contributors. Maggie is best known for being on Great British Bake Off and was a customer of our shop.
demonstration and food tasting and sharing of tips and recipes, plus a focus on products supported by our suppliers. We offered discounts on the day too. The events run after the shop closes in the main area and with seating we can accommodate around 20 customers.”
Maggie’s event focused on bread making and highlighted the benefits of cooking at
home. Other demos led by Maggie have included pastry making, cake decorating and her next event is making Christmas savoury biscuits,
“All the events prove very popular, are fully subscribed and usually sell out quickly,” David enthuses. “They all support customer engagement and are one of the many reasons for the success of the store and our customer loyalty. Follow up articles and photos are also featured in local print media and in our monthly newsletter.”
Harts of Stur’s VIP coffee event
Harts of Stur hosted its first-ever ticketed event this year. The Sage VIP Coffee Evening was a premium in-store event designed to elevate customer engagement and celebrate the artistry of home coffee making.
“The goal was to create a memorable, hands-on experience that would strengthen our relationship with customers and showcase the quality of Sage’s coffee machines,” explains marketing manager, Jon Dart.
Over 20 guests embarked on an immersive journey through the history, culture and flavours of coffee. The highlight was an interactive masterclass led by Sage experts, giving attendees the chance to try the latest machines and learn professional tips.
Jon continues: “To make the evening even more special, we offered exclusive on-the-night
deals, including a full refund of the ticket price with any Sage coffee machine purchase. Each guest also left with a curated goody bag, reinforcing the VIP experience.”
The event was promoted through a targeted, multi-channel campaign including paid Facebook ads to reach a highly relevant audience; organic social media content and competitions; a dedicated email blast to the customer database; a homepage feature block on the website; and in-store posters to capture foot traffic.
“Commercially and socially, the event was a resounding success,” says Jon. “We saw a significant uplift in Sage coffee machine sales on the night. Beyond sales, the event generated exceptional customer engagement, with attendees praising the hands-on experience and expert-led masterclass. Feedback was overwhelmingly positive and the sense of community created during the evening has strengthened brand loyalty.”
Inset: Author Elly Pear joined Zyliss at Divertimenti for a Christmas themed event.
Inset: Chef Maggie Richardson is a regular contributor at Salamander.
Below: Harts of Stur hosted its first ticketed event with Sage.
MARKET FOCUS: SDA
Following a sharp increase in sales over the pandemic, then a boost with the rise of air fryers, the SDA market saw a slight decline of 1.1% in sales in 2024. However, there is plenty of innovation in the sector this year and suppliers are hopeful for a strong Q4 in 2025 and beyond. PH finds out more.
POWER OF GOOD
While there was a slight decline in sales in 2024, the SDA sector moves quickly and there are new trends and consumer priorities emerging which help to drive sales. Natalie Harrison, head of ecommerce and marketing, Dualit, explains: “The sector continues to evolve rapidly, with several key trends shaping both product development and consumer demand.
“Energy efficiency remains a priority for buyers, driven not only by environmental concerns, but also by rising energy costs. Consumers are actively seeking appliances that help reduce their energy
consumption without compromising performance.”
Marcus Lux, head of Gastroback UK, export and business development, furthers: “Energy efficient appliances are definitely winning out as consumers think about the products they have in their homes and how they might be contributing to their overall energy consumption and carbon emissions.”
As such, energy efficiency plays a significant role in product development. Tobi
Okungbowa, SDA category manager, Miele GB, outlines: “Efficiency is built into every stage of product development. Our appliances are designed to perform at the highest level while using as little energy as possible and smart connectivity further enhances this by allowing users to optimise settings.
“Whether it’s a cordless vacuum with intelligent floor detection that automatically adjusts power, or SDA products with standby energy reduction features, the aim is to always help customers save energy, protect the
environment and enjoy performance. This approach reflects Miele’s wider commitment to sustainability.”
Suppliers are also keen to communicate these benefits to consumers. Dinos Vassiloulis, head of product management electrical, RKW, says: “With rising household costs, it’s important for us at RKW to highlight just how energy efficient and cost effective our products are. For instance, our Tower air fryers use significantly less energy than a built-in or freestanding oven, which can translate into meaningful savings over the course of a year.
“The same principle applies to our Swan Hot Water Dispenser. By heating only the amount of water you need, it helps consumers save both energy and money, without compromising on convenience.”
Niamh Griffiths, senior marketing executive, SDA lead, Smeg, says: “At Smeg, we continue
Inset: Tower air fryers use significantly less energy than a built-in or freestanding oven.
Below: The Ankarsrum Assistant Mixer can be used in a lying position with attachments such as the pasta maker, for added functionality.
Inset: The new Miele MilkPerfection bean-to-cup countertop coffee machine includes WiFiConn@ct to remotely operate and monitor and comes with a stainless steel milk flask.
to focus on energy-saving innovation across our SDA range – from precise temperature control to automatic shut-off functions. Our variable temperature kettle with keep-warm setting is a great example, allowing users to heat only what they need and maintain the ideal temperature for that second cup.
“It’s about making sustainability simple and stylish, while staying true to Smeg’s designled approach.”
Sustainability remains another priority for consumers. Pauline Clements, UK sales and marketing, Ankarsrum, comments: “Customers are actively seeking products with eco-friendly credentials such as energy efficient ratings and recyclable materials. Major retailers are also prioritising energyefficient SKUs in their assortments.
“The majority of the aluminium in our products is sourced from 100% locally recycled aluminium to our factory in Sweden, while all plastic in our accessories is Bisphenol A free. Our packaging is made from 93% recycled materials. To ensure safe transportation, we use Expanded Polystyrene (EPS).”
Origin plays a role in the sustainability concern. Natalie continues: “‘Made in Britain’ has seen a resurgence in appeal, with many consumers valuing locally produced products for both quality assurance and supporting the domestic economy.”
Below: ESG is launching a
creates
popular since launching earlier this year. Matte and textured products are also a key trend, again proving a popular design element of the Cascade collection.”
Nicole Durham, senior marketing coordinator, Bluestem Group, adds: “As consumers spend more time indoors, we are also seeing more demand for small domestic
only if they make life easier and aren’t too complicated.”
Style is important, as Saul Davies, buying director, Ultimate Products, outlines: “Consumers want more than just function. They are looking for colourful, design-led appliances that bring joy to the kitchen while delivering reliable everyday performance. Consumers are choosing to use countertop electricals as a way to add flair and identity and so we are investing more into these brighter tones and more fun palettes.
“The Salter Retro Collection, for example, is a fun way for consumers to play with colour and leans into a more vintage-inspired style. The range has been very popular in pink and cream, which is why we have extended both the product range and the selection of colours available.”
Jack McCallum, SDA buyer, Eurosonic Group, adds: “As has been the case over several years now, UK consumers are looking for SDAs that offer style as well as value and sustainability. Fashion-led appliances are extremely popular and in demand with people purchasing products that complement their home décor.
“Our Cascade collection illustrates this point as it features on-trend colourways including ruby and sage, which have been massively
Natalie agrees: “Space saving designs are particularly sought after, reflecting a trend toward smaller kitchens and more streamlined living spaces.”
appliances that are an extension of their home décor. Rather than the traditional white, black and silver colourways, users are looking for products that better reflect their personal style or can add a splash of colour to their homes.”
Kitchen space is also a consideration. David Foulstone, commercial director, Morphy Richards, outlines:
“Because people have smaller kitchens, they like compact and multi-use appliances that save both space and time. Smart features are popular, but
Multifunctional products are popular for Gastroback too. “Products need to offer versatility and a variety of functions, for example a blender which is also a mixer and soup maker, or an air fryer which is also a pizza oven, are a must and we are finding that products which offer several functions in one are winning.”
Niamh explains: “We’re also seeing strong demand for multi-functionality and intuitive
Inset: Statesman’s 13-inch Electric Pizza Oven from Bluestem Group can be used indoors and outdoors. The appliance can reach temperatures of 500ºc to cook pizzas in minutes.
semi-automatic coffee machine that
barista-style coffees at home for a fraction of the cost, as well as a compact portable espresso maker. Bottom right: The Salter Retro collection is now available in pink.
British Bakes
Brighten kitchen counte ops and pick a flavour that suits your style. Inspired by classic British bakes, including lemon drizzle, apple crumble and Ba enberg… Feeling inspired? Contact our sales team by emailing sales@upplc.com to visit our showroom in Manchester or Paris.
design – products that make daily life easier without compromising on style. Aesthetic details remain key too, with soft matte finishes, warm neutrals and timeless pastel tones helping people create kitchens that feel personal and elevated.”
Pauline adds: “Compact, multifunctional designs are gaining traction, especially in urban households where space is limited. Hybrid appliances that can multitask are becoming mainstream. Our Mixer has two unique positions for mounting attachments. The upright standing position is perfect for everyday attachments like the dough bowl, whisk bowl and ice cream maker. The lying position provides extra power for more demanding attachments like the meat grinder, pasta maker attachment and blender.”
The addition of technology is becoming popular to enhance user experience. Tobi tells PH: “Smart technology is a big driver in the sector, helping consumers to monitor and control devices remotely. Miele’s new Guard L1 Comfort XL cleaner is the first on the market to feature both an LCD screen and Wi-Fi connectivity.
“The Miele app also extends to our coffee machine range, allowing users to adjust the grind, milk froth settings and start brewing all from the comfort of their bed.”
Innovation can drive improved convenience for consumers too. Zwilling has recently launched a range of cordless kitchen appliances to deliver freedom, flexibility and convenience in the kitchen. The XTEND collection features a removable 12V lithiumion battery system which extends appliance runtime and lifespan and allows users to purchase additional products without duplicating chargers or batteries.
One area of SDAs that did see an increase in sales in 2024 was hot beverage makers and that is continuing in 2025. Dinos comments: “One of the strongest trends we’ve seen this year is the public demand for the café experience at home. From baristastyle coffees and frappes to functional teas, the demand for gourmet drinks in your home has increased significantly.
“Not only this, but health-conscious consumers are experimenting with ways to enjoy their favourite drinks using healthier ingredients or no- and low-sugar alternatives – that they can control and adapt form home.”
As this emphasis on healthy living
continues, SDAs in general have a place in facilitating a healthier diet. Nicole furthers: “Consumers also continue to be mindful of their health and choosing to cook their own food is an easy way to ensure that the ingredients they use are as nutritionally balanced as possible. Healthier cooking options are as popular as ever, with air fryer technology at the forefront of this trend.”
The trend to stay at home continues and is influencing product development. Saul comments: “Consumers opting to host at home instead of dining out is still proving popular. For this reason, Salter is investing in its entertaining ranges, including the Salter Slushie Maker – designed to turn favourite drinks into frozen alternatives, in as little as 30 minutes. Great for both alcoholic and non-alcoholic drinks, the Slushie Maker can be used for frappés, milkshakes, frozen cocktails and more - it's definitely a nod to the desire to invest more in social dining and drinking.”
Jack explains that overall, value is important to today’s consumer: “Good value products are essential, especially in the current climate, but customers still expect a lot from these value price points too, including durability, energy efficiency and reliability.”
Inset: Zwilling’s XTEND collection comprises a cordless hand blender, hand mixer and handheld vacuum cleaner, designed by Matteo Thun and Antonio Rodriguez in Italy.
Above: Gastroback is continuing its focus on healthy eating with products like the new Fondue Multicook 4-in-1 and hotplate.
Inset: A new Sage colour option has been added to Dualit’s Classic and Lite Toaster and Kettle collections, as well as a Sandstone colour for Classic.
1. Salter Slushie Maker
Create slushies, frappés, frosted cocktails, milkshakes or chilled juices in as little as 30 minutes with the simple to use five pre-set functions. Featuring a 2.5L capacity, the Slushie Maker is perfect for parties, hosting and entertaining friends, with a Night Mode that keeps drinks cool for up to 12 hours. Easy to clean with a rinse cycle and drip tray, the Slushie Maker turns everyday soft or alcoholic drinks into smooth and icy treats.
Salter
E: sales@upplc.com
W: www.salter.com
2. Salter Crisp & Go
Compact yet powerful, the Crisp & Go delivers deliciously crispy results, perfect for meal prep, batch cooking and everyday convenience. With 1500W power and an adjustable temperature control, this portable air fryer provides a full 360° view of food as it is cooking. The adaptable design means the air fryer can be used with either the 4L container or 1.5L container; great for quick heat ups as well as full meals.
Salter
E: sales@upplc.com
W: www.salter.com
Products New Small Domestic Appliances
3. Salter British Bakes Stand Mixer
Brighten kitchen countertops and pick a ‘flavour’ to suit any kitchen. Inspired by classic British bakes, including lemon drizzle, apple crumble and Battenberg, the British Bakes range Stand Mixers are ideal for any home. With 300W power, 10 speeds, plus a pulse function and a 4L stainless steel bowl, it mixes batters and doughs evenly and quietly. The tilthead design, safety switch and included beaters, dough hook, whisk and splash guard make it recipe-ready.
Salter E: sales@upplc.com W: www.salter.com
4. Salter Malmo Range
Bring a Scandinavian-inspired style to the kitchen with the Salter Malmo Collection. Featuring natural wood-effect accents and soft, trend-led colours, the 1.7L kettle, 4-slice toaster and 20L digital microwave combine sleek design with reliable performance. Available in a range of calming shades, Malmo creates a cohesive, modern kitchen look that’s stylish, practical and effortlessly elegant.
Salter
E: sales@upplc.com W: www.salter.com
5. Bamix SwissLine
Precision meets power in the Bamix SwissLine, a Swiss-made immersion blender that handles everything from soups to sorbets. Its powerful 200W motor spins up to 17,000 rpm, making light work of tough ingredients. It has two speed settings and a versatile set of attachments, including whisk, blade and grinder, ready to tackle whipping, grinding and pureeing. Built with a stainless-steel shaft and ergonomic grip, it’s designed for durability and control. Whether blending hot soup or crushing ice, this tool delivers consistent results with professional flair.
Burton McCall T: 0116 234 4611
E: sales@burton-mccall.com W: www.burton-mccall.com
6. Samurai Powerblend Pro Blender
The Daewoo 1200W 1.85L Samurai Powerblend
Pro Blender handles everything from frozen fruit and ice, to hard vegetables. Ideal for daily use, the two one-touch programmes include a smoothie mode for perfectly blended drinks in 60 seconds. There’s also an ice mode to crush cubes easily. It has three speeds, plus a handy pulse function and the 1.85L BPA-free jug is big enough for families, or batch prep.
ESG
E: sales@esgltd.com W: www.esgltd.com
1. Haden Air Fryer In Timeless Cream Finish
Haden’s top-selling air fryer line is now available in its signature cream finish, a popular and on-trend colour that continues to perform strongly across kitchenware. The 6.5L model brings generous single-drawer capacity for quick everyday meals, while the 9.5L dual-drawer design offers added freedom for families and multi-dish cooking. With intuitive controls, a coordinated aesthetic and proven appeal, this expanded colour option is ready to sit comfortably within any line-up.
Haden
T: 01909 544570
E: info@haden.com
W: www.haden.com
2. Healthy Living from Gastroback
The Slow Juicer Vita Fresh is a compact model, particularly effective for juicing green leafy vegetables, herbs, grasses and berries. It has an extra large feed chute for whole fruit and vegetables, a continuous operation for up to 20 minutes and is easy to assemble, with dishwasher-safe parts. All Gastroback products carry a two-year guarantee. Other new products include two dehydrators, a smoothie maker, power hand blender set and a multi chopper.
Gastroback
E: marcus.lux@gastroback.de W: www.gastroback.co.uk
3. Haden Sensor Collection
Responsive, intuitive and beautifully refined, the Haden Sensor Collection brings a sleek black glass finish and responsive touchscreen controls to the kitchen. Smart design meets quiet precision with the 1.7L kettle’s temperature selection, while the 2-slice toaster offers personalisable browning modes for consistent, everyday results. A clean, modern duo built for simple, intuitive use in today’s homes, now available.
Haden
T: 01909 544570
E: info@haden.com
W: www.haden.com
4. Haden New Panini Grill
The new Haden Panini Grill brings the appeal of crisp, golden toasties into everyday routines with a compact press that suits kitchens of all sizes. From café-style melts to easy grilled lunches at home, it offers a familiar kind of comfort that resonates throughout the season. Versatile, easy to place and designed for simple, flavourful moments, it feels like a natural addition to any line-up and carries steady year-round relevance. Now available for pre-order.
Haden
T: 01909 544570
E: info@haden.com
W: www.haden.com
5. ZWILLING XTEND Cordless Appliances
Discover a new freedom in the kitchen with the iF Design and Red Dot Design award-winning ZWILLING XTEND Cordless System. Just one rechargeable, exchangeable high-power battery powers all devices - hand blender, hand mixer and hand-held vacuum - and lets users roam free, providing more flexibility in the kitchen without tangled cords. Maximum freedom with the same performance as corded products. The 12v lithiumion battery charges in 90 minutes for a 120 minute run-time.
Zwilling E: customerservice@zwilling.co.uk W: www.zwilling.com/uk/
6. XXL Dual Stack 2 Drawer Air Fryer
The Hamilton Beach XXL Dual Stack 2-Drawer Air Fryer offers fast, healthy cooking with an 11L capacity and dual-zone technology for simultaneous dishes. Match or sync settings across drawers for perfect timing. With nine functions, non-stick dishwasher-safe drawers and a space-saving 40% slimmer design, it’s ideal for any kitchen. Enjoy crispy meals with little oilbacked by Hamilton Beach’s trusted quality and a two-year guarantee. Efficiency meets versatility in one compact appliance.
Hamilton Beach T: 01274 752624
W: www.hamiltonbeach.co.uk
feels so Everything
Brighten the kitchen and add flair and personality to the counte op with the Salter Retro Collection. Designed to appeal to a nostalgic aesthetic, the Retro Collection makes kitchens feel homely, fun and ready to make memories that last!
Fun Nostalgic,
The Retro Range makes it easy to coordinate the counte op, or choose to mix and match for an eclectic look. Each item has been designed with functionality and daily use in mind, from the Expe s in Everyday.
1.7 L Ke le with 3KW fast boil and a handy 360° base, as well as a removable limescale filter.
Toaster available in 2 or 4 slice capacity, with wide slots ideal for bagels and other breakfast items.
Hand Mixer benefits from 5 speed se ings plus boost se ing and easy-eject function, and XL chrome beaters and dough hooks.
Stand Mixer with generous 5 L stainless steel mixing bowl and impressive 1300 W power, as well as planetary rotation to make sure no ingredients are missed.
Espresso Machine, featuring a powe ul 20-bar pressure pump, milk frothing wand and a touch-control digital LED display.
Plus Microwave, Slow Cooker & so much more! To see the full Salter Retro collection for yourself, visit our showroom by emailing sales@upplc.com.
With sustainable credentials now mainstay with most manufacturers, housewares suppliers are looking for new and improved ways to ensure they are continuously improving the eco-friendly qualifications of their products, processes and businesses.
Buying into the most sustainable housewares products and businesses possible is two-fold for consumers. Firstly, it reduces their impact on the environment, but in the housewares arena, sustainable products also often reduce energy usage, making running a home more economical too.
As sustainability becomes less of a buzz word and more of a way of life, consumers have higher expectations for eco-friendly products. Tony Holland, UK retail sales manager, Aquaphor UK, explains:
“Sustainability has become an expected, normalised feature and no longer carries the price premium which that aspect maybe carried previously.
more if the sustainability benefits are clear, credible and relevant.
“Key factors include durability, recyclability, reduced packaging, ethical sourcing and reusability. For Mepal products specifically, highlighting longevity and multifunctionality can resonate with consumers looking to reduce waste and make more sustainable choices in the home.
“Modern consumers expect that any product will have gone through a thorough CSR review while in development and be constructed in materials which are both safe and easily recycled, often beyond the mandated health and wellbeing standards.”
How consumers prioritise sustainability can also vary due to a number of factors. Joe Stalder, UK country manager, Mepal, outlines: “The relevant importance of sustainability can vary by demographic and product category. While not all shoppers are willing to pay a significant premium, many will pay slightly
“Transparency and trust are critical: consumers are increasingly aware of greenwashing and expect tangible proof of sustainable practices, such as clear labelling, certifications or information about materials and production processes.”
Consumers also now expect more from sustainable housewares. Brian Walmsley,
Inset: La Cafetiere from Lifetime Brands focuses on using glass instead of plastics, making it a more sustainable choice.
Inset: The Vita Bento lunch bowl from Mepal features removable trays to keep food separate. Below right: Nico Bath Mats are part of Kleine Wolke’s Eco Care range and are made from GRS certified recycled polyester yarn.
founder and ceo, ReBorn, comments: “I think the conversation has evolved. People no longer want to just feel good about their choices; they also expect great design, quality and value.
“At ReBorn we’ve found that when you create beautiful, functional products that happen to be made sustainably, customers respond very positively. They’re not necessarily willing to pay a ‘green premium’ but they do value transparency, local manufacturing and materials that have a genuine environmental benefit. The shift we’re seeing in homewares is towards conscious consumption – people buying less and buying better.”
Lifetime Brands also warns of the ‘green premium’. Emma Lewis-Jones, product director, says: “Sustainability remains important, but with the cost-of-living crisis, price is the main factor for most consumers.
People aren’t willing to pay more for sustainable options and will often choose plastic because it’s cheaper. That said, we still want to do the right thing for the planet, but need to balance this with affordability for our consumers.”
impact helps keep products desirable. Richard Walker, managing director, Eddingtons, explains:
Mark Hewitt, sales director, Blaise International, agrees: “Sustainability is most definitely still an important factor, especially amongst the Millennial consumers who now make up 75% of the UK workforce. They really care about the environment and have some expendable income too. However while they and other eco-conscious consumers are prepared to pay a bit more for an eco vs non-eco product, that doesn’t mean significantly more.”
“Our anchor brand, If You Care leads the way, but everyday household products are now incorporating higher percentages of recycled plastics.
“Full Circle uses sustainable materials in its now classic pieces – fast growing bamboo which can be easily harvested and regrown, through to post-consumer recycled plastics in their brush bristles and replacement heads, both of which can be recycled again.”
Creating eco-friendly products can be a challenging task, with product origin one of the stumbling blocks. Mark furthers: “The majority of the world’s manufacturing is still based in China and India. Shipping from those locations still presents a huge moral challenge from a sustainability point-ofview, even if products are made from audited sustainable or recycled materials. “Buyers are certainly looking to source closer to home. Some larger home storage products are cost effective to manufacture in the UK now, due to the way that shipping
There is evidence to suggest that consumers will pay a certain premium, however. Heidi Thomas, head of marketing, DK Household Brands tells PH: “Studies show a clear readiness to pay more –sometimes nearly 10-12% extra – for goods with provable, positive environmental impact and this willingness persists in spite of economic pressures and inflation.
“Zyliss’ experience supports this: the brand has observed that customers are not only seeking ergonomically efficient and stylish kitchen tools, but also transparency on sustainability. This is reflected in how buyers gravitate toward non-electric, durable items such as the Easy Pull Food Processor and utensils that help minimise single-use plastic both in use and packaging.”
Continuously improving environmental
Top: The Oak Wood utensils from Zyliss feature FSC 100% certified oak, offering a sustainable yet durable choice for home cooks. Inset: Aquaphor recently launched a 3.2 litre Fresh Water Filter Jug designed specifically to appeal to the home user and help make the switch from bottled water.
by sea charges on a product volume/weight basis. But we need this to be the case for smaller products – finding some way to slash UK energy costs for manufacturers would help greatly, as not many of them can afford their own wind turbines or solar panels and batteries.”
ReBorn was founded with UK manufacturing at its heart and worked into the cost, but there are still hurdles to cross.
Brian comments: “One of the biggest challenges is balancing sustainability and scalability.
“Using recycled materials, manufacturing locally and ensuring products can be recycled again at the end of their life, all require rethinking traditional supply chains.
“The infrastructure for true circularity is still developing, so we often have to innovate or partner in new ways to make it work.”
Recycled materials can also prove problematic for food products. Joe explains: “One of the biggest challenges is navigating the strict EU requirements for bio-based and recycled materials, particularly when they come into contact with food. These regulations exist to ensure consumer safety and prevent harmful substances from migrating into food.
“Beyond regulatory compliance, other challenges include sourcing high-quality recycled or bio-based materials, maintaining consistent product performance and durability and ensuring that sustainable solutions remain cost-effective.
“For companies like Mepal, meeting these standards while delivering durable, reusable and functional kitchenware is essential to build consumer trust and demonstrate that sustainable products can be both safe and practical.”
For some, the very nature of their products can make the journey difficult.
Tony says: “Our challenge in water filtration is presenting a product which is a ‘least worst’ solution. Our products are still made of plastic and in that respect, when viewed in isolation, are never going to be entirely ‘green’.
“However, when set against the surging rise in use of single use plastic water bottles, our product offers the consumer a way of minimising their impact on the environment.
“We emphasis the availability of our free UK-wide recycling programme in
partnership with ReFactory as a way to further tackle this.”
communication of sustainable credentials requires careful planning.
Heidi expands:
“Communicating sustainability efforts demands clarity and authenticity. Zyliss has embraced a comprehensive messaging approach, leveraging transparent labelling, detailed product information and strong third-party certification to build trust.
visible eco-friendly branding, on-pack messaging and educational digital content to further raise consumer confidence.”
often convey the message more easily. Richard outlines: “The brand If You Care prominently shouts out to the consumer conscience in-store, but also gives our retail customers a ready-made solution to solve the sustainability question.
“Eddingtons is also using bleach and chlorine free packaging to display messages within the If You Care Range and we are investigating QR codes to point customers to detailed instructions or to further information about sustainability claims.
“We find consumers who are interested want to delve a little deeper into the on-pack messaging, so we back up all our claims with independent testing and certifications.”
The packaging is also part of the messaging for Lifetime Brands. Rachel comments: “We make it easy for our customers to spot ecofriendly features by highlighting them right on the front of our packaging. We try to avoid plastics wherever we can and our new KitchenAid packaging is 100% recyclable – even the ties.”
When summarising sustainable housewares, Brian concludes: “We place a lot of
Below: Designed to make flexible plastic recycling easy, practical and stylish, the Squishbin from ReBorn compacts up to 20 litres of soft plastic waste into a 5 litre caddy.
A p p r e n t i c e s - E m p l o y e e s - R e t i r e e s
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1. Beldray Winged Heated Airer
The Beldray Heated Airer with Wings makes indoor drying easy, energy-efficient and ecofriendly. Designed to cut down on tumble dryer use, it offers a sustainable way to dry clothes while saving money and reducing the carbon footprint. With 18 heated bars and 12m of drying space, it can handle a full load of laundry, towels and bedding. The fast heat-up time ensures quick drying even in colder months, with running costs of just 8p per hour for an affordable, greener alternative.
Beldray
E: sales@upplc.com
W: www.beldray.com
2. HangOn Too
Brabantia’s HangOn Drying Rack Too saves time and energy. Available with either 18m or 22m of drying space with a holder for smaller items, so there is no need for pegs. The extra space between wires ensures faster drying and it can be easily folded for compact storage. The transport lock keeps the wings together and doubles as a hook for hangers. Buying this rack supports WeForest to support more trees and it’s C2C certified Silver.
Brabantia
T: 01275 819119
E: info.uk@brabantia.com
W: www.brabantia.com/uk
3. Store with Cirqula
Mepal
Mepal is B Corp certified.
E: j.stalder@mepal.com
W: www.mepal.com/uk
4. Dreamfarm Supoon
Perfectly sealed and made from durable materials, the Cirqula bowls from Mepal keep food fresh for days and make it easy to save and reuse leftovers instead of throwing them away. Yesterday’s dinner can be taken for lunch on the go and leftovers turned into something delicious. They can be taken straight from the freezer to the microwave (just remove the lid) and are dishwasher safe.
5. RIG-TIG Stor-it Stacking Jars
RIG-TIG introduces three sizes of round, stackable, storage jars which are ideal for dry foods such as oats, coffee beans, rice, pasta and grains. The clear body makes it easy to see the contents inside whilst the silicone ring in the lid stops air from getting inside, keeping food fresher for longer. Available in 500ml, 800ml and 1.2 litre sizes.
Eddingtons
T: 01488 868572
E: sales@eddingtons.co.uk
W: www.eddingtons.co.uk
6. OXO Silicone Reusable Bags
Dreamfarm’s Supoon is more than a spoon, it’s a multitasking marvel. Designed with a flat silicone tip and flexible sides, it scrapes bowls clean and scoops with ease. Measuring marks built into the head allow users to portion teaspoons and tablespoons without switching tools. Thanks to its sit-up handle, the Supoon stays off the counter, keeping things tidy. It’s heat-resistant to 260°C, safe for non-stick cookware and dishwasher friendly.
Burton McCall
T: 0116 234 4611
E: sales@burton-mccall.com
W: www.burton-mccall.com
Keep food fresh at home, or on the go with OXO’s reusable storage solutions. OXO’s stylish Silicone Reusable Bags, recently won the Eco Award at the Excellence In Housewares Awards 2025 and offer a durable alternative to single-use plastics. The secure seal keeps food fresh and prevents leaks, while the generous-sized grab tabs make it easy to open and close the bags. The products are ideally suited to meal prep, can be stored in the fridge or freezer and come in six versatile sizes.
OXO
E: intl-info@oxo.com
W: www.oxouk.com
1. Bo Touch Bin
The Brabantia Bo Touch Bin 30L is designed to last. Thanks to its slim design, this spacesaving bin fits perfectly in a corner, or against a wall. Its unique soft touch opening system, soft, non-slip base and transport grip makes for easy operation. The Bo Touch Bin has a 100% recyclable plastic inner bucket for easy cleaning and a sample pack of PerfectFit bin bags, code O included in every bin. It’s also C2C certified Bronze.
Brabantia
T: 01275 819119
E: info.uk@brabantia.com
W: www.brabantia.com/uk
2.
Beldray Clip Mop Range
Clean smarter with the Antibac Clip Mop Range, designed for effortless, hygienic cleaning across floors, windows, bathrooms and walls. The simple pull, click and mop mechanism releases the cloths without touching the mess, while the antibacterial treated, machine washable cloths can be reused time and again. No need for single-use wipes, the reusable heads are perfect for whole-home cleaning and unlike packs of single-use wipes, won’t dry out. For a cost-effective and more environmentally friendly way to clean the whole home.
Beldray E: sales@upplc.com
W: www.beldray.com
3. Lunch on the go
Mepal’s sustainable products make it easy to take lunch on the go and to say no to food waste and single-use plastic. Whether packing a fresh salad, hot soup, generously filled sandwiches, or a healthy snack like yoghurt or fruit, food stays fresh and delicious for longer. With its innovative onthe-go range, users can pack exactly what they need, portion smartly and keep every bite tasting just as good as when it was made.
Mepal
E: j.stalder@mepal.com
W: www.mepal.com/uk
4.
Stanley CaféToGo Travel Mug
Compact yet rugged, this vacuum-insulated travel mug keeps drinks piping hot for up to three hours and refreshingly cold for around four hours, plus adding ice increases chill time to an impressive 16 hours. Available in two sizes (0.23L and 0.35), its clever twopiece, leak-proof lid prevents spills while offering full-mug drinking, or a controlled sip. Crafted from recycled 18/8 stainless steel, BPA-free and designed to fit most car cup holders, it's fully dishwasher-safe and built to last.
Burton McCall
T: 0116 234 4611
E: sales@burton-mccall.com
W: www.burton-mccall.com
5. Easy Ceramic Frying Pans
Now made with 100% recycled aluminium, the Easy Ceramic Frying Pans from Kuhn Rikon feature robust full induction bases and a high specification easy release ceramic coating. Easy Ceramic Pans are suitable for all hobs including induction and solid fuel and are oven safe to an impressive 220°c. Kuhn Rikon
T: 01902 458410
E: sales@kuhnrikon.co.uk
W: www.kuhnrikon.co.uk
The Better Sponge
Meet The Better Sponge, Composty’s dual-sided loofah and cellulose sponge that cleans brilliantly without scratching. Plant-based, plastic-free and truly home-compostable at end of life. It’s machine washable or can be placed in the toprack of the dishwasher and it has quick-dry fibres which stay fresher between uses. Built to outlast plastic sponges thanks to robust stitching and dense cellulose. Awarded ‘Best Eco Sponge’ by the Good Housekeeping Institute. The Better Sponge is better for the planet, better for families, better than plastic.
Composty
T: 0330 0436023
E: info@composty.earth
W: www.composty.earth
Fully Repairable Wide 28mm Slots
Handmade in the UK
TTHE BEST POSSIBLE TASTE
Alexander Herrmann is a Michelin-starred chef famed for his traditional Bavarian cuisine and his spot as a coach on popular German TV show, The Taste. PH met with the chef to find out more about his career and his partnership with Fissler.
V chef Alexander Herrmann has been a coach on The Taste since its conception in 2017. During that time, the two Michelin starred chef has been working with Fissler as an ambassador, using the products in his own kitchens and on the show, as well as designing the PrimeCut knife collection in collaboration with the brand.
The key reason Alexander chooses to work with Fissler is the quality of the products. He tells PH: “I’m a romantic man –I love ‘Made in Germany’. The pans are of outstanding quality and have a fair price. It is important to me that customers can purchase items that bring high quality into their homes. I wanted to use products that viewers can easily obtain for their own kitchen at home.”
He continues: “The base of the pans is excellent. Heat distribution is consistently even, which is essential. Fissler gives me confidence because the products are available worldwide. We recently held a book launch in New York and were able to source the pans there. Wherever I travel, I can access Fissler products and rely on them.”
When choosing cookware as a home cook, Alexander names the most important factor: “One word – quality. Not more, not less. If a pan is made from metal that is too thin, it is immediately noticeable. As a chef, you can assess the weight and the handling and understand how it will perform. Home cooks may have fewer tools, but the equipment
THE BIG INTERVIEW: ALEXANDER HERRMANN
they do have should be of excellent quality.”
Promoting Fissler and good quality cookware is part of the education piece that TV cookery shows provide. Alexander outlines: “Television cooking shows play an important educational role. I began on television in 1996 in a German show similar to Ready Steady Cook. At that time, chefs prepared entire dishes on air, which was essential to convey culinary knowledge to viewers. Today, almost three decades later, audiences focus on specific preparation steps because home cooks have advanced significantly and already master the basics.
“Learning to cook requires hands-on practice. The task of the TV chef is to provide the impetus to begin. When viewers cook at home, they gain experience and improve within a
year. If television helps establish cooking as a normal part of daily life, it serves its purpose“ As a celebrity chef, Alexander’s work takes him all around the world, where he promotes Bavarian cuisine. He expands: “In Bavaria, numerous small-scale farms and a strong tradition of regional products facilitate access to high-quality ingredients. The region offers a broad natural landscape with mountains and lakes, ensuring consistent availability of meat and fish. Compared with cities such as Hamburg or Berlin, where only a few signature dishes dominate, Bavarian cuisine offers an extensive spectrum. Regional variations are substantial; travelling just a few kilometres alters the character of bread or butter due to local recipes.”
Summing up his career and love of being a chef, Alexander says: “Every dish represents a piece of personal craftsmanship. When a guest chef on ‘The Taste’ appreciates a candidate’s creation and provides positive
aspect I value most in this profession is the ability to express one’s own
Inset: Alexander has collaborated with Fissler to create the new PrimeCut knives range.
Below: Alexander Herrmann is an ambassador for Fissler.
Bottom: The PrimeCut knives are used on the set of The Taste along with a range of other Fissler products.
Having just celebrated its 180th this year, German cookware giant Fissler continues to strengthen its position as a globally soughtafter premium brand, with the UK very much part of the plan.
Fissler began this celebratory year with the launch of special edition cookware –two limited anniversary editions of its flagship product the OriginalProfi Collection – shown initially in the exclusive Fissler showroom during Ambiente.
Since its foundation in 1845 by Carl Philipp Fissler, the company has been at the forefront of culinary innovation, combining craftsmanship with modern technology to inspire and empower passionate cooks worldwide.
Over the past 180 years, Fissler has introduced numerous innovations that have changed the cooking experience. From the ‘taming’ of the pressure cooker in 1953, to the launch of the iconic Original-Profi Collection in 1974 and the launch of the of PFAS/PTFEfree Ceratal frying pan with waterbased ceramic coating in 2022, Fissler has consistently set new standards in cookware design and functionality.
Harald Bauer, managing director, Fissler EMEA said the
company already worked closely with Harrods, Borough Kitchen and Fenwick. “We knew there was a huge potential in the UK, building on existing success with retailers. In fact, this year we have indeed expanded our offer with our key retailers and we are in discussion with new ones for 2026.
“We will continue to develop innovative and sustainable products, responsibly designed and manufactured in Germany, that appeal to both long-time fans and new generations of ambitious home chefs.”
DISCOVER FISSLER COOKWARE - OriginalProfi
Collection
Fissler’s flagship product, the Original-Profi Collection, was developed in collaboration with top chefs to meet the needs of passionate cooks who appreciate professional-grade quality cookware made in Germany. A new limitededition design, the dark steel ShadowLine, was launched to
Inset: Fissler’s iconic OriginalProfi Collection was developed in collaboration with top chefs.
Inset: The Fissler Vitavit Premium pressure cooker is made in Germany and has been at the forefront of fast, healthy, and energyefficient cooking since 1953.
Recommended by two-star Michelin chef Alexander Herrmann, the Original-Profi Collection offers an extensive selection of pot shapes and sizes as well as frying pans, ensuring the perfect cookware for every culinary task.
Sustainably crafted in Germany, from 100% recyclable 18/10 stainless steel, the often-imitated original stands out with its iconic design, exceptional durability and uncompromising safety.
Fissler gives a 15-year warranty on the exceptional quality of the OriginalProfi Collection.
PRESSURE COOKERS –Vitavit Premium
and key features include the exclusive, energy-efficient Fissler CookStar base for optimal heat distribution.
CERAMIC NON-STICKCeratal Collection
The Fissler Vitavit Premium pressure cooker is made in Germany and has been at the forefront of fast, healthy and energy-efficient cooking since 1953. Four settings, including a healthy pressurefree steaming option to prepare, for example, fish or vegetables, allow for extra gentle or very fast cooking.
Sustainably crafted in Germany from tough, 100% recyclable 18/10 stainless steel, the Vitavit Premium is the perfect introduction to a world of healthy and fast cooking in one pot.
All Fissler pressure cookers are made in Germany and include a multi-level safety system with patented technology. There is a 15-warranty on stainless steel parts
The Ceratal Collection is manufactured in Germany and features a ceramic nonstick coating with excellent non-stick properties, crafted without PFAS/PTFE.
It is ideal for gentle and crispy frying of vegetables, egg dishes, meat and delicate food that sticks easily. Each pan offers even cooking on all stove-tops, thanks to Fissler’s energy-efficient CookStar base.
Ceratal is available in two styles. Ceratal Comfort has a high rim and extra-large frying surface, ensuring
easy stirring and turning without any spills. Ceratal Classic has more rounded edges perfect for comfortable sauteing and spill-free swirling of liquids.
*NEW* KNIVES – PrimeCut and ProCut
Fissler has worked in partnership with two-star chef, Alexander Herrmann to create the PrimeCut Collection by Alexander Herrmann – a knife collection with four SKUs which takes this heritage brand into a new product category.
It starts with a cut. Inspired by the best knives in the world and manufactured in Solingen, the knives in the Fissler PrimeCut Collection by Alexander Herrmann are precise in their cut, comfortable to handle and individual in their design.
The laser cutting technology enables the use of a particularly hard 14C28N blade steel that has been specially developed for the requirements of the kitchen. It ensures that the blade can be ground thinner and the cutting edge made exceptionally sharp. In addition to the particularly sharp and edge-holding blade with HRC 60, the precious smoked oak handle stands out, providing a warm hand feel and natural aesthetics.
The Fissler ProCut Collection comes with eight SKUs. Its blade is made of 12C27M special knife stainless steel and has an extremely sharp blade with HRC 59. Rather than a wooden handle, it has a textured anti-slip handle reinforced with fibre glass.
Below: The new limited edition Original-Profi Collection Shadowline cookware, launched to celebrate 180th anniversary.
Right: Fissler partners with renowned German twostar Michelin chef Alexander Herrmann including on its move into a new product category, knives with PrimeCut.
Across a range of sectors in the housewares industry, there are manufacturers proud to say their products are ‘Made in Britain’, many of whom have been doing so since their beginnings, while others are now moving elements of manufacturing to the UK. These suppliers tell PH why homemade housewares are so important.
HOME GROWN
The housewares industry holds a wealth of companies which have manufactured products in Britain for many years and hold the ‘Made in Britain’ badge in high regard. Perhaps one of the longest standing of those, is Denby. Hayley Baddiley, global marketing director, begins:
“One of Denby’s core brand pillars is the fact that its ceramics are proudly made in England with craftsmanship and quality at the heart of our business for over two centuries.
“Denby’s ethos of ‘buy well, buy once’ resonates particularly strongly with today’s sustainability-conscious consumer looking for quality, durable, made in England goods.
especially for corporate and bespoke work and one-of-a-kind items.
“Denby is still produced on the same site where it was founded over 200 years ago near to the seam of clay which is still used to make the product, meaning our product and our Britishness are intrinsically linked and core to what we do.”
In the utility category, Minky is flying the flag for UK-made products. Carol Devins, marketing manager, tells PH: “British manufacturing has been at the heart of Minky Homecare since the very beginning. For over 80 years, we’ve proudly designed and produced many of our products here in Greater Manchester.
“Maintaining our UK manufacturing base means we can ensure exceptional quality, ethical production and rapid innovation, while supporting local employment and skills.”
“One of our brands, Royal Brierley Crystal, will be celebrating its 250th anniversary in 2026. We are honoured to be granted with the Royal Warrant for His Majesty the King and manufacturing in Britain is the only option for this stunning crystal collection.”
In glassware, Dartington Crystal has a long heritage in British manufacturing. Janice Proctor, commercial director, explains: “Dartington Crystal started in 1967 in North Devon, it’s so important for our heritage that we continue to preserve and nurture the specialised skills of the glass makers in the UK.
“UK manufacture gives the flexibility to offer much more variety of shape and options for decoration,
Moving to SDA and Dualit creates its iconic toasters by hand in the UK. Natalie Harrison, head of ecommerce and marketing, outlines:
“We’ve built our reputation on craftsmanship, durability and heritage – values rooted in our British manufacturing operations. Our Classic Toaster range has been hand-built in the UK since the 1950s, with manufacture residing in West Sussex since the early 2000s.
“By manufacturing in Britain we maintain extremely high standards of build quality, offer a repairable-for-life product and reflect our commitment to long-term sustainability.”
RKW now owns British pottery brand, Wade. Rachel Daniels, head of product management – home and tabletop, comments: “At RKW, we’re proud to be a British company. When the opportunity arose
Inset: Six new colours have been launched to expand the iconic Wade Fish Jug offering, including eau de nil, orange, pink, red, sea blue and yellow.
Left: What More has recently relanuched BetterWare with a range of bakeware, cleaning and laundry products.
Inset: Denby’s Kiln Blue has been a huge success within the Studio Pottery range. Right: Eddingtons has recently completed a bespoke Tuftop board for a store in the Cotswolds.
to acquire a heritage brand like Wade Pottery, one thing was clear: we wanted to maintain a UK-made product portfolio wherever possible.
“With both brands originating in Stoke-on-Trent, known as ‘the potteries’, it was important to continue supporting the industry that put the city on the map.”
Other more recently established businesses set out to manufacture wholly in the UK. Brian Walmsley, founder and ceo, ReBorn, explains: “British manufacturing is at the heart of ReBorn. From the beginning, our goal has been to prove that sustainable, beautifully designed products can be made right here in the UK – using recycled materials sourced locally and supporting the circular economy on our shores.
MARKET FOCUS: MADE IN BRITAIN
“Manufacturing in Britain also gives us greater control over quality, design and traceability, while also dramatically reducing the carbon footprint associated with transport. It also helps support skilled jobs and local innovation, which are essential if we want to build a truly sustainable future for UK-made homewares.”
Crafting products in the UK isn’t without challenges, however. Katie Maxwell, chief product officer, Ultimate Products, which creates Salter bakeware in England, comments: “Manufacturing in Britain presents challenges such as higher production costs and competition from mass-produced imports. However, these challenges also create opportunities.
“Producing locally allows us to prioritise quality, sustainability and innovation. There is a growing appreciation for responsibly made products built to last and that plays to our strengths. By investing in skilled local teams and modern manufacturing techniques, we ensure we deliver trusted, dependable products that resonate with today’s conscious consumers.”
Bex Holt, head of marketing, What More, agrees: “We’ve had to manage rising costs and ongoing skills shortages, but the positives far outweigh the negatives. There’s a real strength in the ‘made in Britain’ mark – it’s recognised and respected globally. When people see it, they know they’re getting something that’s been made to last. That’s opened doors for us internationally and helped us grow our export business.”
Natalie agrees: “Flexibility and agility are two benefits which provide us with great
opportunities. Having our production base in West Sussex allows quicker response to bespoke finishes (eg new colours, designer collaborations or limited editions) and tighter control over quality.”
Eddingtons’ Tuftop arm employs a team of three in its production site, which proved a challenge. Managing director, Richard Walker furthers: “As we are in a rural location, it has been a challenge finding the right people who are skilled yet ready to travel. We are fortunate to have three ex-Honda workers with us following the shut down of the plant in Swindon.”
Costs are a particular problem for the ceramics industry, forcing the closure of many potteries in recent years. Hayley continues: “The high costs of both energy and employment are taking their toll on the ceramics industry. The Energy Intensive Industry support from the Government’s Industrial Strategy is not unfortunately available to the iconic and historic British ceramics industry, although we are working with MPs and industry bodies to change this.
“The opportunities of producing in Britain are around the level of supply chain and manufacturing control, being able to harness the skills and craft of ceramic craftspeople and the value consumers now place on the locally sourced and crafted goods.”
That enthusiasm from consumers is seen across sectors. Carol says: “We’ve seen a shift in consumer attitudes over the past few years. People want to know where products come from and how they’re made and British-made goods have become a mark of trust, durability and ethical production.”
Rachel adds: “Consumers are more conscious than ever about where their products originate. ‘Shop local’ and ‘UK-made’ are key search terms that resonate with shoppers.”
Katie continues: “Customers increasingly want to know the story behind what they buy and British made products such as our bakeware carry a sense of authenticity that appeals to them.”
There is research to support this. Brian says: “Research shows that 51% of consumers now look to buy local and that figure is increasing. Consumers are more aware of where products come from, the impact of long, global supply chains and the risks associated with international trade tensions.”
This is seen outside the UK too. Janice explains: “We have an increased demand for made in Britain and especially from our overseas markets. Emerging markets such as India, Taiwan and the Middle East know we produce top quality products.”
Richard concludes: “Our National Trust licensed range and the classic Beatrix Potter themed worktop protectors are always in high demand from overseas visitors. We added a made in Britain logo to our packaging to shout out that we proudly manufacture in the UK.”
Inset: Dualit’s limited edition 80th Anniversary Union Jack Classic Toaster highlights its British heritage.
Inset: ReBorn has recently introduced a Washing Up Bowl with Integrated Drainer from 100% recycled plastic.
Inset: The Flat Store Laundry Basket from Minky features a fold-flat design for effortless storage.
3 Products New Made in Britain
1. Denby’s Kiln Coral Tableware Collection
Denby’s Kiln Coral Tableware Collection is inspired by the subtle tones of nature. Place setting items are complemented by three new organic asymmetrical shaped serving bowls and platter showcasing their delicate pink hue. Kiln Coral has Denby’s usual qualities including beautiful glazes and durability as it is safe to use in the dishwasher, oven, microwave, freezer and now air-fryer following extensive testing. Kiln Coral is available separately or sold in gift packages of four.
Denby
T: 01773 740700
E: hello@denbypottery.com
W: www.denbypottery.com
2. The Artisan Collection
The Artisan Collection celebrates craftsmanship, blending tradition and creativity. Handcrafted in North Devon with head designer Hilary Green and inspired by Dartington’s archive, its glass blowers reimagine classic moulds, creating unique pieces with subtle variations. Guided by skilled artisans, they refine their techniques and protect this time-honoured craft. Dartington is also making glassmaking more sustainable, using electric furnaces to reduce emissions and embrace greener practices for the future.
Dartington
T: 01805 626225
E: sales@dartington.co.uk
W: www.dartington.co.uk
3. Minky 40l Washing Basket
This 40L stackable laundry basket from Minky features unique foldable handles to create an easy to carry, multipurpose, stackable storage solution. It has an easy carry hip fit and when stacked, the unique hip fit also allows easy access to the lower baskets. The large 40L capacity is perfect for large families and is easy to clean and maintain. Designed and manufactured in the UK, it’s strong, hardwearing and available in a choice of colours
Minky
T: 03300 022555
E: support@minkyhomecare.co.uk
W: www.minky.com
4. Wrap up Christmas with Wham
Wham’s festive storage range makes tidying up after the holidays easy. The 133L Crystal Box would safely store a Christmas tree, while the 55L Crystal Box keeps wrapping paper neat and protected. For delicate decorations, the 7.01 Large Organiser Box features 24 individual sections for baubles and ornaments. All boxes are clear for easy visibility, stackable and made in the UK by Wham which is trusted for quality and durability.
What More
T: 01282 687030
E: sales@whatmoreuk.com
W: www.whatmoreuk.com
original Wade design that has stood the test of time for over 150 years, this jug is the perfect statement piece for any home. Handcrafted in the UK in the heart of the potteries industry using English earthenware, it showcases and celebrates exceptional craftmanship.
RKW
T: 0333 2206070
E: sales@rkwltd.com
W: www.rkwltd.com
6. Tuftop Christmas Glass Worktop Protectors
In addition to Tuftop’s ever evolving range of Christmas glass worktop protectors is the seasonal mulled wine recipe and 12 days of Christmas boards, featuring festive illustrations and a mulled wine recipe. Made from clear toughened glass, odour and stain resistant, easy to clean and heat resistant to 250°C. Made in the UK at Tuftop’s Hungerford factory.
Eddingtons
T: 01488 686 572
E: sales@eddingtons.co.uk
W: www.eddngtons.co.uk
1: Tala Performance
Beaded Cutlery
The new Tala Performance beaded cutlery combines elegance, durability and everyday practicality. Crafted from 18/10 stainless steel, each piece is built to last, resisting rust, tarnish and corrosion while maintaining a lasting shine. Smooth and well-balanced for comfortable handling.
Dayes
T: 01728 833400
E: sales@dayesuk.com
W: www.dayesuk.com
2: Beldray Trio Steam
The Beldray Trio Steam is a 3-in-1 ironing solution, combining a full-size iron, travel iron and garment steamer into one compact design. Ideal for home use, touch-ups or travel, it delivers smooth, creasefree results. The ceramic soleplate and SureTemp technology protect all fabrics, while the 180ml removable tank provides up to 30g/min of steam. With auto shut-off, heat-proof mat, garment brush, 1800W power and 2.5m cord, Trio Steam makes pressing, steaming and finishing effortless.
Beldray
E: sales@upplc.com
W: www.beldray.com
3: Salter Rechargeable Scales
Never run out of power mid-bake with the Salter Rechargeable Electronic Scales. With a USB charging cable included, they can easily be put on charge and continue to be used without the need for replacement batteries. Built for accuracy and convenience, it features a 5kg capacity, with 1g increments and an Add & Weigh (tare) function to measure multiple ingredients. A liquid measurement mode ensures perfect pours for milk, water, or stock, while the large digital display and slim design make it simple to use and store.
Salter
E: sales@upplc.com
W: www.salter.com
4: Prep with Chef It
Whether cooking a family dinner or baking a cake, Chef It helps to create a masterpiece every time. The Chef It range is durable and robust, microwave and dishwasher safe and designed for spacesaving storage. Thoughtful details have been added to make life easier, such as a gap in the base to prevent water from pooling in the dishwasher. The range includes measuring jugs, sieve, mixing bowl and spatula.
Mepal
E: j.stalder@mepal.com
W: www.mepal.com/uk
5: Laundry Hampers
Simplify any laundry routine with the Dual Section Laundry Basket. Designed for modern living, this practical solution features two spacious compartments, perfect for sorting lights and darks with ease. The neutral fabric finish blends effortlessly into any room, while the removable inner liners and side handles make carrying and cleaning a breeze. A sleek, functional essential for keeping the home organised and clutter-free. Blue Canyon
T: 0131 5640300
E: info@bluecanyon.co.uk
W: www.bluecanyon.co.uk
New
6: The Noma Range
The Noma Kitchenware Range brings modern organisation to the heart of the home. Designed for both practicality and style, it includes a coordinating utensil holder, dish rack and cutlery holder making it perfect for keeping the workspace neat and efficient. Crafted with durable materials and finished in Sage, White or Black, Noma combines everyday function with timeless design. Casa & Casa
T: 0131 5640400
E: info@casaandcasa.com
W: www.casaandcasa.com
1: Beldray 15 in 1 Steamer
The Beldray 15-in-1 Steam Cleaner is a versatile allin-one solution for a spotless home. Easily switch to handheld mode to clean floors, tiles, windows, mirrors and upholstery. With 15 attachments, it tackles corners and delicate fabrics without harsh chemicals. The 550ml tank and 30g/min steam output remove grime and grease efficiently, while 1350W power and a 5m cord ensure fast, whole-home cleaning.
Beldray
E: sales@upplc.com
W: www.beldray.com
2: Pet Plus+ TPR Gel Lint Roller
The Beldray Pet Plus+ TPR Gel Lint Roller is the reusable, eco-friendly way to keep clothes and the home spotless. Made from durable, washable TPR gel, it easily lifts pet hair from clothes, upholstery and soft furnishings without the waste of disposable sheets. Simply rinse, dry and reuse. With a built-in squeegee for tackling trapped fur, this roller offers a cleaner, greener solution for homes that love pets but not the mess.
Beldray
E: sales@upplc.com
W: salter.com
3: Luxury Hot Water Bottles
These soft Hot Water Bottles allow users to wrap themselves in warmth and luxury. Featuring plush faux fur covers in soft neutral tones, they offer soothing comfort on chilly evenings while adding a touch of elegance to the home. Designed to British Standards for safety and performance, they’re perfect for cosy nights, relaxation, or gentle relief whenever it’s needed most. Available in brown, pink and blue.
Blue Canyon
T: 0131 5640300
E: info@bluecanyon.co.uk
W: www.bluecanyon.co.uk
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4: The Linea Range
Available soon, the Linea Almond Range combines natural tones with everyday practicality for a coordinated kitchen look. Including versatile storage containers, mixer bowls and square strainer bowls, each piece is designed to make food prep simple and efficient. With soft almond colouring and durable construction, the Linea range delivers a perfect balance of style and functionality for modern homes.
Casa & Casa
T: 0131 5640400
E: info@casaandcasa.com W: www.casaandcasa.com
5: Aerolatte To-Go Champagne
Gold Frother
The new aerolatte To-Go Frother is a brushed champagne gold with a matt black protective travel and storage case. The new colour is the latest release of the original steam free frother, whisking milk in 0 to 20 seconds. It can be used with all types of milk including plant based. The frother makes hot and cold drinks including cappuccino, latte and hot chocolate and can also be used to prepare dressings.
Eddingtons T: 01488 868572
E: sales@eddingtons.co.uk W: www.eddingtons.co.uk
6: London Natural Beech Salt Shaker & Pepper Mill Set
Elevate the table with this classic natural beechwood set - combining a salt shaker and adjustable pepper mill for effortless seasoning. Its durable ceramic mechanism ensures consistent grind, while the timeless design suits any kitchen. Easy to refill and clean, it’s perfect for everyday meals or entertaining with style and simplicity.
DK Household Brands
E: sales.orders@dkhouseholdbrands.com
W: www.coleandmason.com
1: Zyliss Easy Pull Food Processor
The Zyliss Easy Pull Food Processor delivers fresh, homemade results in seconds with no electricity needed. Chop, blend, or mix with just a few pulls. Ideal for salsas, smoothies, herbs, dressings and more. Compact, quiet, and versatile, it simplifies prep and cleanup while giving full control over texture. Fresh food, made effortlessly.
DK Household Brands
E: sales.orders@dkhouseholdbrands.com W: www.zyliss.co.uk
2: Cole & Mason London Acrylic Salt & Pepper Shakers
Enjoy classic style and everyday ease with Cole & Mason’s London Acrylic Shakers. Lightweight, durable and elegantly clear, they suit any table. The classic design delivers smooth seasoning with every shake, while the transparent body makes it easy to monitor levels. A perfect blend of tradition and practicality for refined dining.
DK Household Brands
E: sales.orders@dkhouseholdbrands.com W: www.coleandmason.com
3: Beldray SpotLift Pro
Make clean-ups easy with the Beldray SpotLift Pro. This compact, powerful all-in-one tool sprays, scrubs and vacuums to tackle spills on carpets, upholstery, rugs and car interiors. With 450W power and a dual tank system, it keeps clean and dirty water separate for hygienic results. The removable hose, 4m cord and built-in scrubber brush make reaching and removing stubborn stains simple, bringing professional cleaning power to busy homes and pet owners.
Beldray E: sales@upplc.com W: www.beldray.com
4: OXO Precision Hand-Held Mandoline
Meet the ultimate space-saving slicer for modern kitchens. This compact mandoline offers the precision of a full-size model in a smaller version, with 1,2,3 and 6mm thickness settings and built-in julienne blades. The easyturn dial makes adjusting thickness settings effortless, while the automatic food holder ensures even cuts and keeps fingers safe. With its angled, non-slip handle and stable base, it’s the ultimate companion for batch cooking or for anyone who wants professional-quality prep without the bulk in their kitchen cupboards.
OXO E: intl-info@oxo.com W: www.oxouk.com
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5: National Trust Tea Towels
Eddingtons continues its collaboration with the National Trust - Europe’s largest conservation charity - with a new collection of six nature inspired sets of two organic cotton tea towels. The tea towels feature both water colour illustrations of animals and insects and the famous Alfriston Clergy oak leaf pattern, which is synonymous with the Trust, each printed in complementary earthy tones.
Eddingtons T: 01488 868572
E: sales@eddingtons.co.uk W: www.eddingtons.co.uk
Kuhn Rikon products. They are made in the EU with high-carbon German steel.
Kuhn Rikon T: 01902 458410
E: sales@kuhnrikon.co.uk
W: www.kuhnrikon.co.uk
How long have you been at the company?
I joined Smeg at the beginning of March this year.
What was your career history before joining Smeg?
Prior to joining Smeg, I was the country manager for three years at aarke, responsible for the UK, Irish and French markets. Previous to aarke, I was at Marshall (headphones and speakers), responsible for the UK and Ireland retail channels.
What is your greatest achievement in your career so far?
My achievements at both Marshall and aarke were similar. The goal was to take an under indexing or new establishing brand/product set within the UK market and build from the ground up. I can proudly say that I left both businesses as multi-million pound companies achieving sustainable, profitable growth.
Favourite part of your job?
Spearheading the fast-growing SDA channel of Smeg with a great team and retail partners.
Least favourite part of your job?
Being inundated with requests from friends and family wanting a discounted Smeg kettle and toaster!
What is the biggest change within the housewares industry that you have seen since you have worked in it?
The continued acceleration of digital and ecommerce with consumer buying behaviours.
What’s the best piece of advice you’ve ever been given?
Failure to prepare, prepare to fail.
Biggest lesson you’ve taken away from the last year?
The biggest lesson I’ve taken away from the last year is how quickly consumer behaviour
Crowhurst
to your Stay close
audience
can shift - and how vital it is to stay close to your audience. In the UK housewares market, changing economic conditions have made people more value-conscious, but also more intentional about what they buy. It’s reinforced for me that brands need to be agile, transparent and deeply connected to real customer needs, not just trends.
If you could change one thing about the housewares industry, what would it be and why?
To further drive innovation and ensure the industry is experience driven and design-led.
Smeg’s head of SDA, Josh Crowhurst, talks all things consumer behaviour, innovation and friends and family discounts.
If you didn’t work in the housewares industry, what industry would you work in and why?
I thoroughly enjoyed the fast pace and innovation that consumer electronics bought, so tech would be at the forefront. It’s incredibly exciting seeing the updated technological advances from brands and display solutions within retail environments come to life.
Below: Josh spearheads the SDA sector of the Smeg business.
