Progressive Preschool November December 2020

The B2B Publication For Preschool Products and Retailers

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MARKET LEADING TRADE MAGAZINES

March/April 2013

this month NOV/DEC 2020

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

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The run-up to Christmas is always a busy time of year for the preschool sector, with harassed parents and over-excited children adding a welcome layer of noise and colour to high streets and shopping centres across the UK as they hunt for The Perfect Present.

This year is – of course – proving to be slightly different.

Above (l to r): Jacqui Parr, Jo Pilcher, Rob Willis and Samantha Loveday, part of While customers did return to shops the Progressive Preschool team. when the second lockdown eased at the start of December, town centres are, on the whole, proving to be a quieter and more subdued affair, with footfall across the UK down by 30% compared to the same period last year as many shoppers continue to rely on online shopping; either waiting in for deliveries or popping out to collect the toys they ordered last night during the advert break.

At first glance, this sounds disastrous; we all know how significant the Christmas market is to the toy and gift trades. But if there is one thing we have all learnt this year – other than the importance of washing our hands – it is that the preschool industry is both inventive and resiliant in this new era of retail, adapting business models, offering new services and ultimately, attracting trade and making sales. Independent stores are also in a strong position to make the most of the nationwide call to shop locally and help support smaller businesses.

Athough progress with the vaccination programme looks promising, it’s unlikely to change the way businesses will operate in the coming weeks and months. With many trade shows already delayed or cancelled for 2021, the early months of the year will be markedly different for those of us who have spent far too long ‘enjoying’ the traditional Jan/Feb trade show circuit.

However, with no shows in the diary until at least March, preschool brands are coming up with increasingly inventive ways to present their new ranges via digital platforms – see our feedback feature on page 62 to find out more.

Indeed, a number of digital and virtual platforms have proven to be invaluable in keeping the industry connected throughout 2020. PPS held our first-ever digital Progresive Preschool Awards on Thursday 12 November and yes, there is no denying that it was different to the ‘real-life’ version – there were less midnight Uber receipts, for a start!

But the virtual online awards ceremony was a resounding success, allowing us to continue to recognise outstanding product, exemplary service and those who have gone the extra mile this year. We also were delighted to have our biggest-ever audience, with over 500 of you in attendance – thank you all so much for coming, and a huge thank you also to the judges and sponsors for believing that we could do it! See our awards special, which starts on page 28, for behind-the-scenes info and of course the all-important winners’ reactions.

And so with that, we come to the end of another year. It’s been a hugely memorable one, for reasons both good and not-so-good, but we’d like to thank you for sticking with us throughout everything and for sharing your highs, your lows, your rants and your worries. However you’ll be spending the festive season, let’s take the preschool industry into 2021 in style. See you on the other side!

The Progressive Preschool Team ISSN 2515-8570

Rob Willis, Jacqui Parr, Samantha Loveday, Jo Pilcher Ian Hyder, Jakki Brown, Warren Lomax PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

An industry united at the Progressive Preschool Awards 2020

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he preschool industry – spanning the nursery, toy, gift, apparel and licensing sectors – came together on Thursday 12 November for the Progressive Preschool Awards 2020, with suppliers, retailers, distributors and licensors gathering online to see the winners revealed.

The online event saw more than 500 attendees logging in from all over the UK to join in with the pre-awards reception, which allowed guests to chat among themselves online, with breakout video calls taking place in the popular Session Rooms.

The awards ceremony itself kicked off with the traditional opening speeches from director Rob Willis and editor Jacqui Parr. In addition to thanking everyone for all their help – especially the sponsors and the judges – the speeches recognised the difficulties faced by both retailers and suppliers over the past year, highlighting the

dedication, inspiration and tenacity of the preschool sector.

It was then over to Alan Dedicoat – the ‘voice of the balls’ for the National Lottery and Strictly Come Dancing announcer – who acted as the official winners announcer. The Outstanding Achievement Award was given to Lisa Bryant, founder of Bump PR, who thanked the industry in a typically heartfelt speech.

“Thanks to the PPSA team for putting on a great event, it’s an honour to be a sponsor,” commented Rainbow Designs’ md Anthony Temple, who also took home the award for The Best Infant Development Range. “It was great fun, although we were left with sore heads all round! Proof that you can have a good time virtually, but it certainly does not moderate the consumption. It was definitely worth it!”

If you were unable to tune in for the live ceremony, it is hosted on the Max

Star Turn at PPSA 2020

A special awards ceremony needs a special guest speaker and PPSA 20 was lucky enough to be able to talk to Fran Bishop – founder of The Pud Store and star of The Apprentice – who shared her impassioned perspective on the current retail landscape in an Above: Fran spoke at length exclusive interview. about retail in 2020.

“Don’t just batten down the hatches when things are tough,” she said. “Remember why you started, remember what that passion for the industry is about… Covid has taken away some of the joy from retailing, but let’s put it back in.”

Fran's interview can be seen in full in the PPSA20 video, which is hosted on the Max Media Ventures channel on YouTube.

Mamas & Papas to expand Next concessions

Nursery retailer Mamas & Papas has expanded its range of Next concessions with two new in-store branches - one in Manchester’s Arndale Centre and the other at Meadowhall Shopping Centre in Sheffield - offering a selection of the brand’s most popular lines.

“We’re committed to developing our omnichannel offering to support all new expectant partners through their journey ahead,” said Nathan Williams, chief operating officer at Mamas & Papas.

“That means carefully expanding our store portfolio, investing in new product development and supporting our thriving online business, as well developing our new virtual personal shopping services.”

Above: The Rainbow Designs' breakout session room was a lively affair. Left: Lisa Bryant was a worthy Outstanding Achievement winner.

Media Ventures channel on YouTube.

For more in-depth coverage of the awards and a full list of the winners, see our special feature, starting on page XX. Sponsors for the 2020 event included: Amscan, Aykroyd & Sons, Azaria PR, BBC Studios, British Toy & Hobby Association (BTHA), Centum Books, East Coast Nursery, Dr. Gummer’s Good Play Guide, Harrogate International Nursery Fair, Hippychick, LicensingSource.net, London Toy Fair, Media Snug, Misirli, Nursery Online, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, ViacomCBS, Vista PR and Walker Books.

The Good Toy Guide launches e-commerce solution

The Good Toy Guide – an independent, expert accreditation service for children’s products – has launched an e-commerce solution in time for the Christmas shopping period and will be shipping toys directly from its warehouse in Nottingham.

“In a time where we’re unable to get hands-on and test toys in-store, having the shop functionality as part of the Good Toy Guide enables parents and guardians to cut through the noise and puts the power back into their hands when buying toys and games,” states Dr. Amanda Gummer.

The first wave of brands on board with the Good Toy Guide’s evolution includes Learning Resources, Hornby Hobbies, Geomag, Galt Toys and Trends.

M&S teams with Early Learning Centre M&S.com has teamed up with Early Learning Centre, welcoming it as a special guest brand online in time for Christmas. Over 200 toys will be added to the M&S website and app, including ELC own brand items as well as branded toys such as Peppa Pig, Playmobil, Happyland and PAW Patrol.

“With more customers shopping online this Christmas than ever before, we wanted to strengthen our offer with a selection of Early Learning Centre toys to sit

alongside our popular kidswear and gifting ranges,” explained Stephen Langford, M&S.com director.

Gary Grant, founder and executive chairman of The Entertainer (which owns Early Learning Centre), added: “We’re delighted to be partnering with M&S to offer a range of ELC toys, to bring delight and excitement to children through play. The partnership will enable us to make the ELC brand even more accessible to our customers online.”

Left: Own-brand ELC toys will be available from the M&S online platforms.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

European trade fairs respond to Covid restrictions

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ith the early months of the year typically taken up with toy, nursery and gift trade shows, the organisers have been working hard to ensure that the industry is able to plan for 2021 as the show calendar continues to be disrupted thanks to the ongoing restrictions on large scale events due to the pandemic.

London's Toy Fair 2021 – originally scheduled to be taking place in late January will not be taking place next year at all, with the next event scheduled for 25 -27 January 2022.

“The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead,” read a statement from show organiser the BTHA. “We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years.

We express our thanks to all exhibitors for

their patience and understanding and for the support of the wider industry, and are very much looking forward to a big return in 2022.”

Taking a different approach is Nuremberg Toy Fair, as organiser Spielwarenmesse eG decided to postpone the event for the first time in its history, moving it from January until the summer months. The 2021 event will now be taking place from 20 – 24 July, at the Exhibition Centre in Nuremberg.

“My team and I are delighted to be organising a live event again, something the market is clearly longing for,” states Ernst Kick, ceo of Spielwarenmesse eG. “In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors.”

Spring Fair – which traditionally takes place in early February – will not be taking place as a physical event, with the decision taken following UK government restrictions

Toys at Debenhams departments open in 100 UK stores

Debenhams launched ‘Toys at Debenhams’ departments in up to 100 of its UK stores as it refreshes its brand mix for autumn/winter.

The new toy offer runs online and instore, with top-selling products including the PAW Patrol Mission PAW Air Patroller and the VTech Play & Learn Aeroplane.

“We have thought hard about what will make shopping easier and more convenient for our customers and we want to make sure we offer a range that meets the needs of the whole family,” explained Steven Cook, md at Debenhams.

“We are delighted to be able to offer a really comprehensive range of toys across all our channels as we build up to a giftastic Christmas at Debenhams.”

Study reveals bottle-fed babies swallow ‘millions’ of microplastics

A study has revealed that bottle-fed babies are at risk of swallowing millions of microplastics each day, as a result of the high temperatures required for preparing formula milk. The plastic concerned is polypropylene, which makes up 82% of the global market for baby bottles.

“The last thing we want is to unduly alarm parents,” said Professor John Boland, at Trinity College Dublin in Ireland. “However, we are calling on policymakers to reassess the current guidelines.”

on the reopening of business conferences and exhibition halls. Show organiser Hyve is now working to deliver an ‘enhanced virtual forum’ with product features and exclusive seminar content, designed to educate and inform participants.

“While it is regrettable that we won’t be able to meet in person at Spring Fair , we are incredibly excited to host Spring Fair @ Home,” said Julie Driscoll, md UK retail at Hyve Group. “Following the success of this year’s virtual forums, we’re looking forward to providing our clients and customers another touchpoint to be inspired and stay connected with the retail industry.”

Below: The character call at last year's London Toy Fair.

US and Australian Toy Fairs outline plans for next year Toy fair organisers from around the world have also been outlining their plans for next year's dates, with Toy Fair New York looking at a May date for its physical show, while the Australian Toy, Hobby & Licensing Fair will be going 100% digital.

The Toy Association has earmarked 1 - 4 May 2021 for the return of Toy Fair New York. “We have been presented with a window in the opening days of May and we are willing, ready and able to put resources toward the show and any

other projects that will continue to help members grow their businesses,” stated Steve Pasierb, ceo and president of The Toy Association.

Meanwhile, the Australian Toy Association has confirmed that the 2021 Australian Toy, Hobby & Licensing Fair will be 100% digital and will be taking place from Monday 1 March to Friday 5 March, 2021.

The decision to invest in a digital platform was made in consultation with exhibitors and attendees, said the ATA.

Tiny Tatty Teddy joins Poetic Brands’ growing babywear division

Poetic Brands has secured a deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property, further expanding the licensee’s growing children and baby apparel and accessories division.

“Me to You is a classic and muchloved character with fans all over the world,” said Anne Bradford, director at Poetic Brands. “We’re super excited to be working with the team and are already creating innovative new ranges and collections offering full category activation opportunities.”

Left: The Tiny Tatty Teddy collection will include a wide range of baby products.

For thewww.progressive-preschool.com latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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NEWS TOP STORY

Preschool names challenge definition of 'essential retail'

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he BTHA and the Toy Retailers Association wrote to UK PM Boris Johnson, calling for him to add toy retail to the list of essential retailers allowed to stay open throughout the country’s lockdown, while JoJo Maman Bébé founder Laura Tenison has also challenged the definition, saying that nursery retailers ‘should be permitted to trade’.

In an open letter to the prime minister, Andrew Laughton, chairman of the BTHA, and Alan Simpson, chairman of the TRA, called on him not to 'allow Covid to steal Christmas from children and families across the country'.

“Toys are essential tools of play that contribute to child development and learning and have been essential to families this year during lockdown, keeping children entertained, keeping them active, maintaining positive mental health and underpinning

Juratoys acquires Lilliputiens brand

the morale of families around the country,” the letter began. “Now, we are entering the season when toys are more essential than ever. Christmas is synonymous with toys under the tree.”

The letter went on to thank the prime minister for trying to keep retail open with click-and-collect opportunities, but noted there were mixed messages around lockdown, limiting the opportunity of spreading toy purchases across the festive period and putting a strain on retailers relying on online deliveries, before pointing out that the toy industry is worth £3.2 billion to the UK economy, with 50% of toys sold in the last quarter of the year.

Meanwhile, JoJo Maman Bébé founder Laura Tenison challenged the Government’s definition of essential

French educational toys and games specialist Juratoys has acquired the Belgian brand Lilliputiens, which specialises in activity and developmental toys for preschool children. Its range includes over 400 products, such as fabric-made toys, books and bags.

“This alliance is in line with the development strategy of our group,” explained Ludovic Martin, chairman of Juratoys. “We are delighted to work with Catherine Van Crombrugge and the entire Lilliputiens team, whose skills are clearly allied with our creative professions.”

Catherine Van Crombrugge, director general of Lilliputiens, added: “This alliance with Juratoys will give us new marketing resources and will enable us, in particular, to advance using digital means and to access a robust, international distribution network.”

Below: Lilliputiens joins the successful Janod and Kaloo brands in the Juratoys portfolio.

PAW Patrol line named among Amazon’s top toys for Christmas Amazon.co.uk has revealed its top toys for Christmas 2020 – with one of Spin Master’s new launches for preschool making the shortlist.

The company’s PAW Patrol Dino Rescue Dino Patroller Motorised Team Vehicle with Exclusive Chase and T-Rex Figures was named in the online retailer’s top 12.

“We know Christmas is going to be a little different this year and at Amazon, we are doing everything we can to bring the magic of the festive season to our customers,” said Naman Agarwal, head of vendor management for toys at Amazon. co.uk. “We’re predicting that the bestselling toys will be those that can bring people together.”

Early Learning Centre launches Lowest Price Guarantee

The Early Learning Centre has launched a 'Lowest Price Guarantee’ in the run-up to Christmas, and will be running until 24 December, with the aim of providing consumers with some peace of mind.

The guarantee is available online at www.elc.co.uk and in every The Entertainer store, covering over 500 key lines as well as the popular Happyland range.

Above: The government's definition of 'essential retail' has come under fire from both the toy and nursery sectors.

retail in an open letter. She stated: “I find it extraordinary that the sale of pregnancy, new baby and toddler essentials are not included. As one of the very few specialist maternity, birth and baby retailers left in this country, we have been offering the essentials to pregnant women and new parents for the past 27 years.”

Laura also pointed out that while some nursery products could be bought online, they were often needed urgently and from highly trained staff who can offer expert advice. She added that: “Getting the right advice from those who know their subject matter cannot be replaced by Amazon.”

NEWS IN BRIEF ▶ Aldi aims to fuel role-play with new wooden toy collection – which even includes a mini wooden version of an Aldi supermarket. ▶ S myths Toys has launched its new 300-page winter catalogue and partnered with Mattel on its new video campaign which is targeting five million views on YouTube and children’s TV, as well as a digital takeover. ▶ O rchard Toys is celebrating 25 years of its best selling Shopping List game – it has been on the company’s bestsellers list for the past 15 years, with one being sold every five minutes. ▶ I nside Out Toys has added the ReCycleMe range of arts and crafts products to its portfolio. ▶ Danish company Dantoy is expanding its new sustainable toy range into the UK market, with a new line which is made of at least 90% sugarcane, with bioplastic which is 100% recyclable. ▶ EPOCH making toys is continuing its 35th anniversary celebrations for classic collectable range, Sylvanian Families with a number of new exclusive limitededition products.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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TOP STORY

Preschool names star in DreamToys 2020 listing

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he eagerly awaited DreamToys top 12 toys for Christmas 2020 includes a number of familiar preschool names, with Peppa Pig Peppa’s Shopping Centre (Character Options) listed in the top 12, alongside Spin Master’s PAW Patrol Dino Rescue Dino Patroller.

The announcement of the full listing – which also includes seven category lists – was brought forward due to retailers' rising concerns about meeting demand in the lead up to Christmas because of supply and retail issues resulting from the pandemic.

“We implore consumers not to leave their Christmas shopping to the final few weeks of the year,” says Gary Grant, chair of the DreamToys selection committee.

Left: The DreamToys list is a crucial marker of what will be hot this Christmas.

“Due to Covid-19 restrictions across the country, retailers will simply not be able to service as many people in-store due to social distancing.

“In addition, couriers are already overloaded and will struggle to meet the demand to get presents to people before Christmas,” he adds. “Added to this is the limited availability of stock compared to previous years; our advice is to shop early to avoid missing out.”

The DreamToys list is the UK’s most authoritative predictive list of what will be hot this Christmas. Selected by a panel of retailers and industry experts, the list is independent of toy manufacturers and makers.

Preschool toys listed in the other categories included the Hey Duggee Voice Activated Smart Duggee (Golden Bear) and the Toot-Toot Drivers Twist & Race Tower (Vtech).

Asda partners with The Entertainer Asda has expanded its ‘test and learn’ partnerships strategy, joining forces with toy specialist The Entertainer.

The exclusive partnership will see The Entertainer turn the toy categories in five Asda stores into branded concessions, offering customers a much larger range of products from brands such as LEGO, L.O.L Surprise, PAW Patrol and Disney, as well as its exclusive range of Addo toys.

The Entertainer will have full responsibility for product range, pricing and merchandising in the five-store trial,

which will launch early next year.

“We are delighted to be partnering with Asda to bring the wonder of The Entertainer to their customers,” said Gary Grant, founder and executive chairman of The Entertainer. “The trial in five stores from February 2021 will give customers the opportunity to shop our range of the latest toys and games, including our great value exclusive range from Addo, wherever is most convenient to them.”

Matt Harrison, Asda’s senior director of corporate strategy and partnerships,

added: “The Entertainer are experts in toy sourcing and retailing so we are really excited to work with them and are confident their offer will prove very popular with customers.”

Above: The trial will run in five Asda stores from February 2021.

Joie gets behind UK’s biggest gender reveal LICENSING LOWDOWN Baby products company Joie has been busy spreading some joy in Liverpool as it lent its support to the UK’s biggest ever gender reveal.

The event saw Joie lighting up the Radio City Tower for local couple Nicola and John Stewart-Pope, as they found out whether they were having a boy or a girl. The big reveal came as the tower was illuminated in blue lights (along with Joie logo) and the couple learnt they will be welcoming a baby boy in the New Year.

Joie’s managing director, David Welsh, said; “Our products are there for every important milestone in your little one’s early years – so for us to be able to be a part of this earliest milestone is incredibly special for everyone at Joie.”

The couple were also treated to a bundle of Joie products including the award-winning Versatrax pushchair, Ramble XL carrycot and i-Snug infant carrier.

Behind the scenes of Azaria’s new launch

Specialist pr and marketing agency Azaria has launched a brand new website with integrated database, which reflects its energy, passion and expertise across influencer marketing and digital PR. Over the past 16 years, Azaria has built up one of the largest databases of parenting influencers in the UK. Its new ‘Influencer Intel’ resource makes the most of this, allowing the team to strategically partner content creators and brands through detailed data matching, creating smarter and more effective influencer campaigns.

“Having nurtured countless contacts since the rise of the ‘mummy blogger’ many years ago, we’ve recognised an increasing client need for more analytical matching of influencers to their brands,” said managing director Amber Steventon. “At a time when businesses need a comprehensive arsenal of tools at their disposal… we felt this was the optimum time to streamline our invaluable data.”

▶ Jazwares is creating a toy line inspired

by Amazon Studios’ and Gaumont’s Do, Re & Mi upcoming animated series for preschoolers, which will hit retail in conjunction with the series in 2021. ▶ BBC Studios has welcomed an array of new partners for preschool hit Bluey, with global master toy licensee Moose Toys launching product alongside Ravensburger, TDP & Aykroyd, Dreamtex, William Lamb and Roy Lowe & Sons. ▶ Acamar Films has secured a major new partnership for its Bing brand with Italian theme park destination, Leolandia – the first park in the world to host a dedicated Bing themed attraction, which is due to open in 2023. ▶ ViacomCBS Consumer Products UK has confirmed 21 new and renewed partnerships for PAW Patrol: The Movie, ahead of the scheduled release into cinemas in August 2021 – with partners across toys, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

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© 2019 Rovio Entertainment Corporation and Rovio Animation Ltd. Rovio, All Angry Birds logos and characters are trademarks of Rovio Entertainment Corporation and Rovio Animation Ltd. All Rights Reserved. Avengers © 2019 Marvel. Baby Shark © Smart Study Co., Ltd. All Rights Reserved. Pinkfong® Baby Shark™ is a licensed trademark of Smart Study Co., Ltd. Captain Marvel © 2019 Marvel. Dumbo © 2019 Disney Enterprises, Inc. Fingerlings® and all product names, designations and logos are trademarks of WowWee Group Limited. Copyright 2016-2019 WowWee Group Limited. All rights reserved. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2019 The LEGO Group. The Lion King © 2019 Disney Enterprises, Inc. © MGA Entertainment, Inc. L.O.L. SURPRISE! TM is a trademark of MGA in the U.S. and other Countries. All logos, names, characters, likenesses, images, slogans and packaging appearance are the property of MGA. Mary Poppins Returns © 2018 Disney Enterprises, Inc. Match Attax © TOPPS Europe Limited, 2019. All rights reserved. © 2019 Viacom International Inc. All Rights Reserved. NICKELODEON, NELLA THE PRINCESS KNIGHT are trademarks of Viacom International Inc. © 2019 Spin Master PAW Productions Inc. All Rights Reserved. PAW Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc. Shimmer and Shine © 2019 All Rights Reserved. Nickelodeon, trademark of Viacom International Inc. Spies in Disguise™ and © 2019 Twentieth Century Fox Film Corporation. All rights reserved. Property of Fox. Spider-Man Into The Spider-Verse © 2018 Marvel © 2018 SPA & CPII. © 2019 Super Wings™ All Rights Reserved. The Nutcracker And The Four Realms © 2018 Disney Enterprises, Inc. All Rights Reserved. The Secret Life of Pets is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All rights reserved. DreamWorks Trolls © 2018 DreamWorks Animation LLC. All Rights Reserved. TM & © 2019 Ugly Industries Holdings, LLC. All Rights Reserved. Wonder Park TM & © 2019 Paramount Pictures. All Rights Reserved.

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TOP STORY

Which? reveals most useful baby products for Christmas shoppers

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onsumer watchdog Which? has revealed a list of the most and least useful baby products, compiled after speaking to 600 parents who shared their experiences with a wide range of baby products, revealing those which they rated most useful and others which had the potential to be a ‘waste of money’.

Unsurprisingly, the products which scored the highest were

Inset: Christmas shopping made easy.

essential items such as car seats, pushchairs, cots and cribs.

Pushchairs were considered the most useful product overall, with

98% of parents saying they found them useful, while a similarly high 96% of parents stated that they wouldn't be without their car seat.

Stairgates and highchairs also ranked highly in the list, as did play mats and digital ear thermometers.

Door baby bouncers, baby reins, sleeping pods, nappy disposal bins and manual breast pumps all came bottom of the list, with between 20 – 30% of parents saying they didn’t find them useful at all.

The article can be seen in full on the Which? Website.

Fisher-Price unveils digital toy museum to mark 90 years Baby and infant preschool brand Fisher-Price is throwing open the virtual doors of its Fisher-Price Toy Museum.

A first of its kind experience, the museum digitally showcases classic Fisher-Price toys from the past nine decades in a colourful and fun exhibition which has been especially created and curated for Instagram.

The grand opening saw the launch collection include a variety of classic products, from the Snoopy Sniffer and the iconic Roller Skates through to the Soothe & Glow Seahorse. Creative content will be produced for five markets including the UK, Germany, France, Spain and Italy, encouraging parents to visit the Fisher-Price Toy Museum on Instagram

Amanda Jenner reveals parents’ concerns around potty training

Potty training guru and entrepreneur Amanda Jenner, founder of My Carry Potty, has revealed that almost eight out of ten parents are daunted by the thought of potty training.

The findings came as the result of a nationwide survey conducted by Amanda’s Potty Training Academy, where 77% of those surveyed admitted they found it daunting, 73% said there was not enough help and advice on the subject and a further 63% are currently struggling to train their little one.

With a concerning number of parents sending their children to reception in nappies, Amanda is determined to help by encouraging schools to introduce a toilet training programme. She believes that by making a few simple changes, children will benefit in the bathroom as well as feel more confident and happy about attending school.

“The increasing numbers of children going to school not fully potty trained really concerns me,” revealed Amanda, who has revolutionised the industry and helped millions of parents to toilet train their children. “It is my mission to make this change... starting school is a daunting enough time for children without having to worrying about wearing nappies, having an accident or the fear of having to ask to go to the toilet as well.”

New Bing episodes heading to CBeebies Acamar Films has signed a significant new content deal with the BBC for a new series of its award-winning preschool property Bing.

A further 26 x seven-minute episodes are set to air on CBeebies and the BBC iPlayer from October 31 following the launch of the new episodes on Acamar’s new app Bing: Watch, Play, Learn. The BBC has also relicensed the original 78

episodes, bringing the total number of episodes to 104.

“We are delighted to continue our long partnership with the BBC; it has been a treat to get back into Bing world with our writing-team, as well as with our amazing ensemble cast,” said Mikael Shields, ceo of Acamar Films. “We’re all excited to show these new episodes to our highly discerning audience.”

and revisit the decade they grew up in.

“At Fisher-Price, we are always looking for ways to create playful connections between children and the grownups in their lives,” said Chuck Scothon, svp of Fisher-Price, global head of infant and preschool at Mattel. “Whether your Fisher-Price memory is playing with the rotary-dial Chatter Telephone as a toddler, rambling behind the Bubble Mower or sparking a lifelong love of music with the Music Box Record Player, the Fisher-Price Toy Museum is the place to relive it all.”

Below: The Fisher-Price Toy Museum showcases classic Fisher-Price toys from the past nine decades.

PEOPLE NEWS ▶ Golden Bear has further expanded its 50-strong team in Telford, welcoming three key members of staff who will help drive further growth at the company during the coming years. Becs Henchey joins the toy company as senior creative development manager, Tracy Griffiths steps into the role of head of brand and licensing and Saskia Hamilton becomes the new international sales coordinator. ▶ Parenting brand Beaba has continued to grow its UK brand with the appointment of new senior national account manager, Zoe King, who is joining the brand (and sister company Red Castle) to support ongoing business growth in the UK and the Netherlands.

For the latest news visit PreschoolNews.net PROGRES SIVE PRESCHOOL

News November December 2020.indd 15

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INDUSTRY INSIGHTS

BABY CARE A MARKET IN FLUX “

T

here is no doubt that 2020 has been an exceptional year.

The baby care market value has fallen sharply over the year with the overall value decline accelerating from 22% over the last 12 months into 26% in the last three months. As we expect, the transportation categories (strollers and car seats) went through the sharpest value decline during the strictest months of lockdown in spring, with stroller sales falling 35% this year, while car seats declined by 22%. This decline in baby transportation (which accounts for 61% of the baby market’s value) has been key in driving the overall category value losses.

Looking at the category more closely, it is likely that consumers reduced their spontaneous outings from home because of the pre-booking systems retailers put into place to manage the number of visitors and to comply with newly-implemented social distancing rules.

These mobility categories began to see their value losses ease once people were allowed to spend more time outside during the summer months. Car seats continue to show some signs of recovery, while strollers remain stagnant with an October value drop of 56% when compared to the same month last year. Only buggy sales seem to continue recovering on a monthly basis.

Monitors have seen the opposite trend with sales growing by 4% over the last 12 months, while the category declined by 10% in 2019.

Monitors sales saw their best growth during the spring and early summer months mainly driven by a shift

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Above: Some 24% of breast pumps sold in the last three months have cost more than £80.

into ‘smart’, more premium models, with a wireless connection. Smart monitors were heavily promoted and have more than doubled their sales compared to the previous year.

The feeding categories (soothers, teethers, tableware, breast feeding, bottles/teats and bottle warmers/ sterilisers) have also seen value losses this year, declining by 6%.

The most affected sub-category within feeding is tableware, which was already in underlying decline and is now down by 16% in the last 12 months. Tableware saw the worst performance during lockdown, which is to be expected as it is typically an impulse, in-store purchase. The category shows minor signs of recovery; however, it continues to decline faster than it did during 2019, suggesting that consumers have begun using

Below: Online shopping has seen a significant but not unsurprising boost over recent months.

21

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, client insight manager Marco Salerno takes takes a look at how the baby care market has been affected by the difficulties seen throughout 2020. ordinary tableware, which is ultimately more economical.

The breastfeeding subcategory has declined the least within the feeding sector. It has been back into growth since August, peaking at 17% growth in October thanks to breast pump value sales increasing by 29% compared to 2019 after struggling during lockdown.

Breast pumps are becoming increasingly premium with 24% of the products sold costing more than £80 in the last three months.

Across the total baby care market, online sales are up by 19% in the last three months, a big increase from 5% in the last 12 months. From a volume perspective the picture is more dramatic, as volume is up by 48% in the last three months. This reflects a strong shift from higher volume and previously in-store focused categories, such as soothers and teethers, into the online channel.

Lockdown has very much accelerated the underlying trend of sales shifting from in-store towards online. As the pandemic is set to remain for months to come, local and national lockdowns are likely to continue. Meanwhile, consumers are trying to get on with their ‘normal lives’...”

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26/06/2020 10:40 11/12/2020 15:23

KIDS INSIGHTS COLUMNIST

LEGO WILL BE HIGH ON THE CHRISTMAS WISH LISTS IN THE UK THIS YEAR

LEGO has grown in popularity by 396% over the last 12 months in the UK, with 330,000 - equivalent of 8% of UK kids - stating it’s the toy they’d like to own, says Parents Insights.

I

n the UK, parents are still undecided about how they feel about Christmas; some feel that they want to celebrate more to make up for the hardships they have faced this year (41%), with a further 41% agreeing that life is too short to worry about money, and 26% agreeing that they will spend more money this Christmas season, which is positive news for brands and retailers.

Interestingly, dads in the UK are significantly more likely to agree life is too short to worry about money and are 84% more likely to say that they will be spending more at Christmas this year - compared to mums.

Therefore, making dads the main focus of any Christmas campaigns this year may help drive purchase consideration.

Below: Parents look set to be

purchasing a lot of LEGO for younger kids this holiday season.

Parents look set to be purchasing a lot of LEGO for younger kids this holiday season - in the 3-5 age group, LEGO has grown in popularity by 396% over the last 12 months in the UK, with 8% of kids stating it’s the toy they’d like to own. This represents an increase of two-thirds, the highest gain of any in the top ten for this demographic.

With a vast array of products and characters available under the LEGO umbrella, the brand seeks to serve a significant portion of the toy market, and it’s expected that these products will be purchased for kids in abundance this Christmas.

In recent months, the Kids Insights data has seen an increase in family time, which will obviously continue into the holiday season as is traditional at this time of year. Families are spending more time together and therefore a child’s say in household purchasing decisions

23

is greater than ever. Across the 20 household expenditures areas that Kids Insights data tracks (including toys and games), the number of kids who influence their parents has increased across every single one of them between Q1 and Q2 2020. This means content with a family approach will receive a more positive response, and at the same time family advertisings mean that ‘pester power’ has a great influence within households, leading to parents being influenced over what Christmas presents to buy this year, as well as other holidays purchases, too.

Parents in the UK will be putting their kids first no matter what, it seems, with 49% being far less likely to sacrifice spending on their children - instead they are happy to cut down on their own luxuries. Parents will be seeking a greater parental understanding and awareness of children’s favourite IP, characters, brands and influencers to ensure their sacrifices lead to the right decisions, whether that be over how to spend time over the festive season, or what purchases to make. Marketeers will need to understand the influencers and platforms that both parents and kids are aware of to increase the chance of appealing to both.

Parents Insights - part of The Insights People - is the most comprehensive and dynamic market intelligence resource on all things for expecting and new parents in the UK. Every week 200 expecting and new parents (up to the age of 4) are surveyed - which is more than 10,000 every year - enabling brands and agencies to provide significant insight into what is influencing the attitudes, behaviour and consumption of this generation of parents. Additionally, Kids Insights surveys 400 children every week in the UK, which is 20,000 per year.

Parents Insights and Kids Insights are offering brands an immersive planning meeting to illustrate how data and insights into the world of parenting can help inform advertising, content, licensing, product, marketing, and sales planning. To download the latest complementary Parents Insights report, please visit: www.parentsinsights.com/ progressivepreschool

PROGRES SIVE P R E S C H O O L

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GOOD PLAY GUIDE COLUMNIST

ASK THE GOOD GIFT GUIDE ANNA

With the uncertainty of the current climate many parents and grandparents will be trying to limit their spending this Christmas, while still wanting to make it a magical time for children. By investing in good quality toys with great play value, consumers can be assured that their gift will be enjoyed for as long as possible. Retailers can proudly tell customers that these budget-friendly top picks have been tested by children and endorsed by child development experts, so they can buy in confidence.

Right: Gorgeous images make this Geomag set a popular choice.

pretend play, toy vehicles can be a great way to encourage physical activity, strengthening muscles and coordination.

BIGJIGS MAG-PLAY (3 - 5 YRS, RRP £12.99)

Anna Taylor is a researcher at Dr Gummer’s Good Play Guide, an organisation dedicated to helping children learn and develop through play.

GoodPlayGuide.com

GEOMAG MAGICUBE JUNGLE FRIENDS (2 - 5 YRS, RRP £15) These colourful magnetic cubes are uniquely designed to connect on all sides. This themed first construction set lets children build six jungle animals, including a tiger, snake and monkey. This helps capture children’s interest and can promote language skills, by encouraging them to talk about the animals, the noises they make and where they live. The cubes also work with other Magicube ranges, so there’s no limit to the models children can build.

A whole fantasy world that tidies away into one sturdy box for easy storage, perfect for families with limited space. Available in dress-up, mechanic and meadow themes, the sets include magnetic characters and props that children can use to decorate each background scene.

Children can let their imaginations run wild or follow the cards to practise matching skills.

Below: Magnets allow children to play with this Bigjigs set again and again.

CORGI CHUNKIES (3 - 5 YRS, RRP £6.99)

Above: This tactile puzzle from Galt is perfect for passing down the family.

GALT FEELY FARM PUZZLE (12 - 24 MTHS, RRP £14.99) Farm animals are a long-time favourite among toddlers, so are the perfect theme for toys that will be passed along to get the most value from them. The pieces in this puzzle are the perfect size for little hands and made from durable, quality wood. The different textures help stimulate children’s senses as they learn to match the shapes and children can be encouraged to talk about the sounds the animals make, to support language development.

Perfect for little vehicle fanatics and the ideal size for little hands.

Good Toy Guide testers loved the moving interactive parts, such as ladders that pull out, adding realism to their pretend play.

The range also features freerolling soft-tyred wheels, left and right-hand drive vehicles and strong child-proof build. As well as encouraging creativity through Below: The Corgi Chunkies range include a number of easily recognisable vehicles.

KEY TIPS FOR CHOOSING AFFORDABLE TOYS: T A toy that can be enjoyed by a puzzle-loving toddler, then later be part of a four-year-old’s fantasy world, means that it is growing with the child’s changing interests. These toys offer the best value as they don’t need to be replaced as often.

T As favourite TV shows vary from child to child, toys that don’t feature character brands are more likely to be passed onto younger siblings, giving them extra hand-me-down value.

T Good quality toys that can survive being thrown about, can be easily cleaned, or will still function if a few pieces go missing means that parents can get as much life out of the toy as possible.

PROGRES SIV E P R E S C H O O L

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12/11/2020 15:43:51 04/12/2020 10:57

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THE JUDGING PROCESS 2020

THE JUDGING PROCESS 2020

Left: The online entry and judging portal allowed this year's awards to maintain the high standards of entries and judging.

CHOOSING THE CHAMPS

P

erhaps this year more than ever, the preschool sector has continued to invent, innovative and thrive, so it was crucial that suppliers and retailers continued to be recognised and rewarded for their efforts over the past 12 months.

Faced with a number of ongoing Covid-related restrictions and limitations, this year's entry and judging process was quickly moved online, ensuring the awards could continue to highlight the very best within the preschool industry.

A brand new website and online entry portal allowed all entries and judging to take place online –

Choosing the finalists for the Progressive Preschool Awards is always one of the most important parts of the awards process, but this year there was also the matter of a global pandemic to navigate. A swift move to a virtual entry and judging process saw the 2020 awards stay on track, with winners due to be announced on Thursday 12 November in what is promised to be the industry's biggest online gathering this year. Here's how it all happened... with the product and retail submissions all being managed via one portal before being judged by an independent panel of third-party experts. The bespoke online system allowed us to maintain the quality and quantity of the entries, the thoroughness of the judges and the integrity of the overall judging process.

All product categories were judged by an extensive panel of retailers, while the retailer award categories were assessed by a panel of industry experts, all making their decisions from the comfort of their own homes, shop floors or offices.

THE PRODUCT AWARDS Thousands of products were placed under the virtual spotlight, with a record-breaking number of entries sent in from hundreds of suppliers, spanning a wide range of the very best toys, strollers, books and nursery essentials on the market today.

All product entered had to be aimed at the preschool market (0-5) and have been launched at retail in the UK between 8 July 2019 – 7 July 2020. Entries could be for a single product or a range of up to five products.

This year’s product judging panel comprised buyers from some of the nation's top retailers – such as John Lewis, Bentalls, Character.com, Tesco and The Entertainer as well as a number of specialist independent retailers.

The judges considered each category in turn, taking into account certain key criteria such as design, cost, innovation and quality before choosing their top five products from that particular category, listed in order of preference.

Votes were then verified and counted, revealing the six deserving finalists in each category, along with the eventual winner, which will be announced at the online ceremony taking place on Thursday 12 November.

PROGRESSIVE P R E S C H O O L

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THE JUDGING PROCESS 2020 29

THE RETAIL AWARDS Designed to reflect the ever-changing and innovative nature of the current retail landscape, the Progressive Preschool retail awards are carefully designed to reward stores which have excelled over the past year.

Initial shortlists were drawn up following a number of nominations which had been put forward by suppliers, distributors, wholesalers and agents, as well as the retailers themselves, which were then discussed and validated in detail, with their product selection, customer care and commitment to the sector all taken into account as the panel carefully considered each retailers' approach and achievements over the last year.

THE PRESCHOOL PANEL Thanks to the whole preschool industry pulling together and taking this year's changes in its stride, entries and submissions were at their highest level ever, while the judges were able to take part from the widest ever range of locations right across the UK. “We are so grateful for everyone for pulling together for this year's event,” said Rob Willis, director and co-owner at Max Publishing, which owns and organises the Progressive Preschool Awards. “It is especially important this year, after we have seen so many innovative and creative responses to the lockdown restrictions and it's thanks to you all that the Progressive Preschool Awards 2020 will continue to reflect the dynamic, innovative and vibrant preschool sector.”

"It was an honour to judge this year’s prestigious Progressive Preschool Awards. Although the task was daunting due to the high calibre of entrants in all categories, it was also a pleasure knowing that so many great brands will receive the recognition they truly deserve.

Congratulations to all the brands shortlisted and especially the category winners!"

Jeff Mills, owner, Baby & Co

“2020 has been such a strange year for everyone and it is amazing how we have all adapted to virtual life.

This year's Progressive Preschool Awards judging did not disappoint, with an impressive variety across each category demonstrating what the industry is all about.”

Lucy Long, buyer, Character.com

“Being a judge was extremely interesting and it was encouraging to see the high number of entries and the high calibre of the products put forward for the awards. Good luck to everyone and thank you for allowing me to play a small part in the judging process.”

Helen Hickman, owner, Bumpstart Baby Shop

“The standard of imagination, quality and professionalism was outstanding – it was so difficult to choose when the bar was set so high.”

Emma Charlesworth, director, Roma Prams and Baby Birds

"It's interesting to see some of our suppliers are up for many awards this year and it makes us feel more confident about working with them! There were so many products to choose from and the quality of the entires was incredible - I even found a few inspirations for new products for our shop along the way. It was such a fun experience and I am so grateful to have been part of this.”

Ivy Rudd, owner, The Rocking Horse Toy Shop

"I absolutely loved judging all the entries that were put forward this year. It took many hours sitting at my computer but the quality, thought and design that had gone into each product was a credit to all those involved. As a retailer it gives me hope that creative people are out there making wonderful things for children, safe, practical, beautiful and always with the child at its centre. It wasn't an easy task this year but I gave it lots of time and a great deal of thought as I understand the importance of these awards for everyone involved. Congratulations to you all."

Jayne Rees, owner, Eve's Toy Shop

PROGRESSIV E P R E S C H O O L

07/12/2020 15:35

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Best Supermarket Retailer of Preschool Products Sponsored by

Initial reaction: “Absolutely thrilled is an understatement! It’s always such a great accolade to be recognised by others within the industry and testament to everyone’s hard work including all the licensors and licensees we work with, in making licensing such an integral part of our business.”

Vicki Ingram, senior buyer, Sainsbury's

WINNER SAINSBURY’S

Aldi

CRITERIA: Nominees could be UK-based supermarket retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

Other finalists were:

Asda

Lidl

creating essentials with flair

CRITERIA: Nominees could be UK-based retailers with five or more stores, selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

Initial reaction: “We are delighted to have won this award for the third year running! With the addition of our Early Learning Centre brand, our preschool offering is going from strength to strength. This will continue into 2021 with our range expansion plans through Addo Play and further retail space growth both in the UK and internationally. We also look forward to continuing to grow our established relationships with all other key preschool partner brands.”

Phil Geary, chief marketing officer, The Entertainer

WINNER THE ENTERTAINER

JoJo Maman Bébé

Tesco

Best Multiple Retailer of Preschool Products

Sponsored by

Misirli

Morrisons

Other finalists were:

Mamas & Papas

Smyths P RO G R E S S I V E P R E S C H O O L

Toy Barnhaus

Toytown

PPA WINNERS PAGES 2020.qxp_Layout 1 11/12/2020 13:48 Page 2

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Best Mixed Category Retailer of Preschool Products Sponsored by

WINNER ARGOS

B&M Stores

Sponsored by

CRITERIA: Nominees could be UK-based retailers specialising in other areas but also selling preschool product including nursery, toy, apparel and gift.

These awards are for retailers' approach and achievements in the preschool market over the last year.

Initial reaction: “It's fantastic to win recognition for all the hard work the whole preschool team at Argos have put in for the last 12 months. It's especially exciting to win Best Mixed Category Retailer of Preschool Products for the second year running! It's always so rewarding to be recognised by others within the industry and is testament to everyone’s hard work.”

Mark Whitehead, senior buyer, Sainsbury's Argos

Other finalists were:

Home Bargains

Boots

Matalan

TK Maxx

Best Department Store Retailer of Preschool Products CRITERIA: Nominees could be UK-based retailers with five or more stores, selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER JOHN LEWIS & PARTNERS

Bentalls Kingston

Initial reaction: “We are so thrilled to have won the Best Department Store award – it is so exciting to be able to share such good news in a year when things have been particularly tough for our shops. We are working so hard to make these categories stand out at John Lewis and we are seeing the reward in our current trade and customer feedback.

To our suppliers – thank you for voting for us!”

Lisa Rutherford, nursery buyer, John Lewis & Partners

Other finalists were:

Fenwick Newcastle

Harrods P RO G R E S S I V E P R E S C H O O L

Jarrold

Selfridges

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Best Online Retailer of Preschool Products Sponsored by

Initial reaction: "We've always loved attending the Progressive Preschool Awards so it felt great just to be nominated among so many great online brands. When Character.com was announced as the winner we were absolutely thrilled. The whole team has worked so hard to build the business and I'm so happy that their efforts are being recognised especially in an environment as tough as it has been this year. Hopefully we can meet up with everyone in person to celebrate soon."

Stephen Hewitt, managing director, Character.com

WINNER

CHARACTER.COM

Amazon.co.uk

CRITERIA: Nominees could be UK-based supermarket retailers selling preschool product including nursery, toy, apparel and gift. These awards are for retailers' approach and achievements in the preschool market over the last year.

Other ďŹ nalists were:

Argos.co.uk

Next.co.uk

Sponsored by

PramWorld.co.uk Pushchair expert.com

SmythsToys.com Very.co.uk

Best Independent Nursery Retailer CRITERIA: Nominees could be UK-based retailers selling nursery product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER

ADORABLE TOTS, ROCHDALE

Baby Boutique Preston

Initial reaction: "Congratulations on a superb virtual event, it was great to interact with so many colleagues online and we send our congratulations to all winners and nominees. We are absolutely delighted to have been nominated and announced as the winner of the Best Independent Nursery Retailer category. It has been a tough year that has forced us to think outside the box and be as accessible to our customers as possible. Winning is a silver lining on what has been a very challenging year."

Vicky Parrott, owner, Adorable Tots

Other ďŹ nalists were:

Daisy Tree Baby Boutique

Kiddies Kingdom

Naturally Baby

Youngsters World

Dewsbury

Leamington Spa

Kings Lynn

Inverurie P RO G R E S S I V E P R E S C H O O L

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Best Independent Gift Retailer

Sponsored by

CRITERIA: Nominees could be UK-based retailers selling preschool gift product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER

SOUP DRAGON, CROUCH END

Initial reaction: "Thank you so much! This was a very welcome piece of good news in a year that hasn't been the best for anyone.

Our nomination was unexpected and to hear that we had actually won was just brilliant."

Nikki McAuliffe, owner, Soup Dragon

Other finalists were:

Hooray & Co

The Leveret

Little Goat Gruff

Mini Mooos

Simply So Lovely

Hitchin

Amersham

St Ives

Bristol

Hunstanton

Best Independent Toy Retailer

Sponsored by

CRITERIA: Nominees could be UK-based retailers selling toys and other play product. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER TOYS 'N' TUCK, SOUTHENDON-SEA

Initial reaction: “We are just amazed and so grateful! It really means a lot, especially in a year where we are all putting in more work for less return.

It’s nice to have our hard work acknowledged and gives us a boost to keep on plugging away through this second lockdown! The team here really are the reason we get anything done, everyone knows what they need to do and get on with it, everyone that works here becomes like family. We can’t wait till the new year when hopefully at some point we can get back to our in store events as spending time with our customers really is what we love most!”

Emma Dadswell, purchasing and marketing director, Toys 'N' Tuck

Other finalists were:

Boo’s Toy Shop Poundbury

Enchanted Wood Toys (Toymaster)

Grasshopper Toys

Just Williams

The Trading Post

Helensburgh

East Dulwich

Kingsbridge

Farnham P RO G R E S S I V E P R E S C H O O L

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Best Independent Apparel Retailer

Sponsored by

CRITERIA: Nominees could be UK-based retailers selling preschool clothing and accessories. These awards are for retailers' approach and achievements in the preschool market over the last year.

WINNER POPSY & PEANUT, TOWCESTER

b.biscuit Sheffield

Initial reaction: “I'm beyond delighted to have won such a prestigious award in the category of Best Independent Apparel Retailer after such a turbulent year.

With the help of an amazing team, we have worked really hard to continue to engage with our customers during lockdown and I can't wait to be able to fling open our shop door and welcome them back to the high street!”

Jo Potter, owner, Popsy & Peanut

Other finalists were:

Odd Socks Children’s Clothes

Sea Whistle

The Pud Store

Whippersnappers

Hastings

Doncaster

Deal

Beccles

Bio Laminate Discover our greenest nappy yet!

A first for Pop-in and reusables!

#fromcorntocloth For more information contact claire@closeparent.com www.closeparent.com PROGRESSIV E P R E S C H O O L

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Best Preschool Apparel and Accessories Range

Sponsored by

CRITERIA: Open to all apparel and accessories aimed at 0-5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up as well as accessories as bibs, changing bags, swimwear aids. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

Initial reaction: "We are absolutely over the moon. We're so proud as a small independent brand to win this award, to be part of such an amazing industry and to be represented alongside so many awesome brands.”

Amanda Peffer, director, Blade & Rose

WINNER

Top: Amanda Peffer with some of the winning AW20 collection.

AW20 Collection from Blade & Rose

Bottom: Katie Foden, Hasbro’s licensing guru, announced the winning line.

Other finalists were:

Cribstar x Snoopy AW19 Collection

Julia Donaldson Range from Sainsbury’s

from Cribstar

Tatty Teddy for Nutmeg Range from Dennicci

Snail and The Whale Collection

Spot the Dog Play Range

from Fat Face

from RH Smith & Sons

That’s Not My... Range from Matalan from Dennicci P RO G R E S S I V E P R E S C H O O L

The Very Hungry Caterpillar Tabard Set from Amscan

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Best Preschool Publishing Range

Sponsored by

CRITERIA: Open to all books, comics and greeting cards aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

WINNER The Gruffalo’s Child Musical Advent Calendar from Danilo

Initial reaction: “We all feel incredibly proud to win the Best Preschool Publishing Range award for our Gruffalo’s Child musical advent calendar. We have focused a lot of effort into product development in the past few years and we’re over the moon to see some of our best-selling innovations such as this product being recognised within the industry.”

Dan Grant, licensing director, Danilo Top: Redan’s managing director Julie Jones raises a glass as she announces the winner.

Bottom: Dan Grant takes the opportunity to showcase the winning Gruffalo’s Child advent calendar.

Other finalists were:

Baby Shark My First Calendar

Baby Shark Range

Bing Publishing Range

from Centum Books

from HarperCollins Children’s Books

from Danilo

Lulu & Jo Dolls and Board Books from Kidcentral

Fantastic Funworld Magazine from Signature Publishing

Peek-a-Boo Baby Range

Rosa’s Workshop Range

from Hachette Children’s Group

from Child’s Play

P RO G R E S S I V E P R E S C H O O L

NEW Oasis Oval Cot Create an oasis of calm...

With increased visibility and lockable castors, our Oasis Oval Cot offers a beautiful alternative to traditional bedside sleepers. It also transforms into a unique toddler bed, lasting well beyond the newborn stage.

@booricollections

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www.boori.com/uk

FREE DELIVERY to Mainland UK

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Best Preschool Home or Furniture Range

Sponsored by

CRITERIA: Open to all bedding, furniture, lighting and home décor products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

WINNER Oasis Oval Cot from Boori

Initial reaction: “We’re extremely pleased that the hard work and commitment of our product design and customer research teams has been recognised by the Progressive Preschool Awards panel. The fact that the judges included valued retailers and respected product experts makes this a particularly special award for us. Thanks as well to everyone involved in delivering this year’s great virtual presentation event under exceptional circumstances!”

Lee Harrod, managing director, Boori

Top: An ‘extremely pleased’ Lee Harrod thanked everyone involved in the awards.

Bottom: Harrogate Nursery Fair exhibition organiser, Adrian Sneed, reveals what’s in the golden envelope.

Other finalists were:

Bing Bunny Bedding Range for Next

Epernay Nursery Range

Nattou Sofa Range

NeoSpace Range

from Mee-go

from HippyChick

from BabyHub

from Dreamtex

Panama Cotbed and Dresser Range

Sleep Tight Baby Bed

Westport Nursery Range

from Purflo

from Silver Cross

from East Coast Nursery P RO G R E S S I V E P R E S C H O O L

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Best Preschool STEM or Educational Range

Sponsored by

CRITERIA: Open to all technology-based, educational or STEM product aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

WINNER Botley Coding Robot Range from Learning Resources

Initial reaction: “We are delighted that Botley 2.0 has won this award.

At Learning Resources, our mission is to help kids love to learn and Botley 2.0 is packed with cool features that makes STEM learning fun. We have seen wonderful feedback from teachers and parents alike as children as young as five develop their coding and problem solving skills with this wonderful robot.”

Simon Tomlinson, head of marketing, Learning Resources Top: Fundamentally Children's founder and ceo, Dr. Amanda Gummer revealed the winning range.

Other finalists were:

Bottom: Simon Tomlinson was delighted to hear that Botley had won the award.

Eco Friendly Junior Rainbow Pebbles Activity Set

Fairy Tale Range – Jack and the Beanstalk Deluxe

EDX Education

from Smart Toys and Games

Giant Science Lab from James Galt

Hey Duggee Flip & Learn Phone and Hey Duggee Smart Tablet from Trends

Junior Robotic Set

Makedo Explore Range

Peppa’s Clever Car

from Engino

from Little Concepts

from WOW! Stuff

P RO G R E S S I V E P R E S C H O O L

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Best Preschool Toy Range (12m+) Sponsored by

CRITERIA: Open to all toys and games aimed at 0 – 5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

WINNER

PlanToys Detective Set from Little Concepts Top : Luke de la Mare is already looking forward to 2021.

Bottom: The winner was revealed by BBC Studios’ Rikesh Desai.

Initial reaction: “We are delighted to accept this award. Obviously 2020 has been a challenging year to say the least, but we have been amazed at the response from the industry as a whole. PlanToys has produced sustainable wooden toys since 1981 and getting recognition like this really means a lot, as we continue to spread that amazing ethos around the UK and Ireland. The awards being judged by a panel of retailers and industry insiders makes the award that little bit sweeter - we look forward to resuming a somewhat normal service in 2021!”

Luke de la Mare, director, littleCONCEPTS

Other finalists were:

Classic World Wooden Rocket Ship

Family Fun Camping Range

from Hippychick

from Playmobil

Mag-Play Range

See-Saw Counter

from Bigjigs Toys

from James Galt

Smoby Chef Corner Restaurant

The Show Time Experience Range

from Simba Smoby Toys UK

from Le Toy Van

P RO G R E S S I V E P R E S C H O O L

Viking Toys Ecoline Range from Inside Out Toys

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Best Preschool Gift Range

Sponsored by

CRITERIA: Open to all giftware products aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

WINNER Sustainable Toy Range from Bigjigs Toys

Initial reaction: “While attending the online Progressive Preschool event, I was overjoyed to hear that Bigjigs' FSC sustainable range had been named the winner of this competitive category. A considerable amount of work sits behind any new range introduction and this is no exception. The range was introduced in response to the needs of our customers; so this award is testament to the hard work put in by the loyal team of staff who were involved in the project. We are all delighted!”

Liz Ireland, owner, Bigjigs

Above: Centum’s managing director Fiona Macmillan announces the winning gift range.

Right: Liz accepted the award on behalf of the whole Bigjigs team.

Other finalists were:

Animal Teether Collection

Beatrix Potter Christmas Collection

Peter Rabbit Alphabet Trolley

PlanToys Elephant Money Bank

from Cheeky Chompers

from Enesco

from Orange Tree Toys

from Little Concepts

Ragtales Baby Range from Posh Paws

Signature Peter Rabbit Collection from Rainbow Designs

P RO G R E S S I V E P R E S C H O O L

Wilberry Pets In Baskets from Wilberry Toys

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Best Preschool Kids’ Lifestyle Range

Sponsored by

CRITERIA: Open to all prams, pushchairs, car seats and infant carriers aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

Top: Poetic Brands’ director Anne Bradford reveals what’s inside the golden envelope.

Bottom: Lassig’s managing directors (l-r) Karin Heinrich, Claudia Lässig and Stefan Lässig, were delighted with the win.

WINNER

About Friends Collection from Lassig

Initial reaction: “Lassig is absolutely thrilled to have won at the PPS awards. Thank you as well for such a well-organised virtual event. It was great to see all the nominees and award winners on the night!”

Victoria Beadle, marketing manager, NSA UK and Lassig UK

Other finalists were:

CarGoSeat

Grabease Cutlery

from CarGoSeat

from bébélephant

L.O.L. Surprise! Rainbows Home Textiles Collection for Primark

MJ Skate Range from Micro Skate

from Dreamtex

myFirst Range from Oaxis

Personalised Contemporary Rainbow from Personalised Memento Company P RO G R E S S I V E P R E S C H O O L

Sunglasses Range from Babiators

Distributed in the United Kingdom by

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Sponsored by

Best Wheeled Goods or Car Seat Range CRITERIA: Open to all prams, pushchairs, car seats and infant carriers aimed at 0-5 year olds. To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

Initial reaction: "Everyone at UPPAbaby and DCUK is delighted that the CRUZ V2 stroller has won the highly respected Progressive Preschool Award for best wheeled goods range. We believe it's important that great products get recognition and are celebrated both Top: Vista’s managing director Jane Pavia-Davis within the trade as well as outside in revealed the winner. consumer-focused awards and Bottom: Richard is delighted that the recognise that without the UPPAbaby's CRUZ V2 support of retailer displays it came away with the award. would be almost impossible to reach the end consumer in any meaningful way. We CRUZ V2 Stroller are very pleased that the from UPPAbaby evolution of the CRUZ to an allpurpose V2 design has been recognised and endorsed."

Richard Bamforth, director of sales, DCUK Other finalists were:

WINNER

Cosmos

Diamond Salsa 4

Eezy S Twist +2

Geo²

from didofy

from ABC Design

from Cybex

from Joolz

M-City

The Groowy Car

Tinum

from Bébécar

Seat by JANE from Johnston Prams

from Venicci

P RO G R E S S I V E P R E S C H O O L

Soothes babies to sleep, just like the car Zed mimics the feeling of being in a car. His clever technology recreates soothing low frequency vibrations that are known to send babies to sleep.

Simply place Zed on the mattress by your baby’s feet and press the snooze button. The fifin nely tuned vibrations ripple gently through the mattress, comforting your baby and encouraging a deep sleep.

www.rockitrocker.com

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sales@rockitrocker.com

27/11/2020 12:38

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Best Preschool Essentials Range

Sponsored by

CRITERIA: Open to all toys and play product aimed at 0 - 1 year olds.

To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

WINNER Zed from Rockit

Top: Media Snug’s Adeline St John announced the winner for the Essentials category.

Bottom: Matt Dyson showing off the award-winning Zed!

Initial reaction: “The Progressive Preschool Awards are like the Oscars for the nursery industry. So it was a massive surprise and honour to hear the announcement that Zed had won the Best Preschool Essential Range award! A big thank you to the judges and congratulations to all the other winners and nominees. A big shout out to the Progressive Preschool team for creating a great atmosphere with the online ceremony and making it feel like we were there in person.”

Matt Dyson, director, Rockit

Other finalists were:

myHummy Baby Bear Lucas Sleep Sensor

Nap Nap Mat

Potette Max

from Nap Nap UK

from Cheeky Rascals

Potty Training System from My Carry Potty

from Hippychick

Silicon Feeding and Weaning Range from Béaba

The Very Hungry Caterpillar Baby Skincare Range from Bloom and Blossom P RO G R E S S I V E P R E S C H O O L

Washable Lunchbag Range from Bibetta

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Sponsored by

Best Preschool Wholesaler or Distributor of Preschool Products

CRITERIA: Open to all distributors and wholesalers of infant and preschool product, operating in the UK. Companies must be successfully trading, and are entered based on excellence in product selection, marketing, retail support, distribution potential, customer care and online activity.

Top: The BTHA’s Rececca Deeming revealed the winner.

Bottom: Jeremy cracking open the champagne at the socially-distanced Hippychick celebrations.

Initial reaction: “It’s been a challenging year for us, as well as for our competitors, on every level. It’s really reassuring to know that we’re still doing a good job for our customers, despite all the issues we have had to face in this unprecedented year, including working with a skeleton staff of just four Hippychick during the first lockdown and issues with stock coming into the country. We would like to take this opportunity to thank all the retailers who voted for us. Our staff have been amazing throughout this year and the award is a true testament to their absolute dedication and unceasing commitment to the business. We feel very privileged to have such an outstanding team.”

Julia and Jeremy Minchin, joint managing directors, Hippychick

WINNER

Other finalists were:

Baby Brands Direct

KidCentral

bébélephant

Cheeky Rascals

Little Concepts

Toynamics

Kayes of Cardiff

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Best Infant Development Range

Sponsored by

CRITERIA: Open to all toys and play product aimed at 0 - 1 year olds.

To qualify all products entered must have launched at retail in the UK between 8 July 2019 and 7 July 2020.

Top: The contents of the golden envelope were revealed

by Azaria’s managing director Amber Steventon.

Bottom: The winning That’s Not My… range, as showcased by Rainbow Designs’ Anthony Temple.

WINNER That’s Not My… Collection from Rainbow Designs

Other finalists were:

Initial reaction: “We are absolutely thrilled that our innovative and muchloved That’s Not My… range of soft toys and developmental comforters has been recognised with the Best Infant Development Range Award at this year’s Progressive Preschool Awards. In such a difficult year it is fantastic to receive such a prestigious industry award and well done Max Publishing for continuing to host such a great celebration event. We are delighted and we are still celebrating!”

Anthony Temple, managing director of Rainbow Designs

Baby Einstein First Discoveries Range

Etta Loves X Peanuts Range

Ingenuity Reversible Duvet Activity Gym

MOLUK Building Genius Range

from Mary Meyer

from Etta Loves

from Kids2

from Little Concepts

Music and Lights 3-in-1 Discovery Seat and Booster

My 1st Tikiri Animal Rattle and Bath Toys from Inside Out Toys

from Infantino P RO G R E S S I V E P R E S C H O O L

Tot2Walk Baby Walking Aid from DCUK

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Outstanding Achievement Award Sponsored by CRITERIA: The outstanding achievement award is open to all individuals in the preschool sector, be they retail, supplier, licensing or otherwise. Nominations were sought by way of recommendation, based on individual achievement, knowledge and performance in the preschool industry.

WINNER

Lisa Bryant, director, Bump PR Initial reaction: “Thank you so much for this award, I'm so overwhelmed. I don't feel wholly deserving, given the previous years' winners, but I've been assured that it's not about age, but about what you've put into the industry in the time you've been doing it. We put blood, sweat and tears into this industry and so much heart into Bump PR but it's still so humbling and I honestly just can't believe it!

Over the years I have had so much support – I have an amazing team here at Bump, I have clients that just make me want to do good things for them and all the journalists, influencers – it's just been so much fun! Let's face it, this is the industry we all want to work in; it's the people, the brands, it's creative, it's innovative, it's exciting and is truly just the kindest sector to be in. So for the award and for making this sector so much fun; thank you.”

Lisa Bryant, director, Bump PR Top: Outstanding Achievement winner Lisa Bryant gave an emotional and heartfelt speech following the exciting announcement.

Bottom: Toymaster’s retail manager Brian McLaughlin was delighted to be sponsoring this prestigious category.

P RO G R E S S I V E P R E S C H O O L

™

2in1 Car Booster Travel Seat

Perfect for daily use and sleep overs Available in 4 fantastic colours Meets current safety regulations Huge 10 litre storage case Quick installation 12 month warranty

The CarGoSeat complies with all UK and EU crash test requirements and meets ECE R44/04

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™

Our child car booster seat by CarGoSeat complies with all UK and EU crash test requirements and meets ECE R44/04 standards

For trade enquiries contact Mainetti - UK Joanne Rice | +44 7909 926454 | Joanne.Rice@mainetti.com

www.cargoseat.com

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AWARD-WINNING

CHILDREN’S MAGAZINES

Reach a captivated audience of Bing fans!

Targeted product promotion opportunities.

© 2020 Acamar Films Ltd.

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lm officia

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Loved by children, trusted by parents.

Reach Over

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For advertising and promotional opportunities contact

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CHRISTMAS GIFTS Inset: Wooden toys make a popular gift and are a key focus for Hippychick throughout Q4.

‘Tis The Season

A

s Christmas draws closer, it is clear that many adults are embracing this year’s celebrations in order to make the season as magical for their children as possible, particularly in light of of the difficulties they have all faced during 2020.

“It is so important to have a good, affordable gift offering, this year more

Inset: It’s definitely a Cheeky Chompers Christmas!

ONLINE FOCUS “It’s really important to offer a product range that suits every budget, especially at this time of year. Many of our retailers are having to increase focus on their online offering, so we’re supporting that as best we can with additional digital assets and content. Price will definitely be a key consideration as consumers will be looking after their pennies, but quality and safety will remain important in the preschool sector.”

Carrie Robertson, head of marketing, Cheeky Chompers

than ever,” said Hippychick’s markeing executive Alex Molyneux. “We have always been extremely conscious of ensuring our product offering covers a wide spectrum of budgets. We are all about making parents’ lives easier, and price is a major part of this.”

Hippychick prides itself on offering quality, traditional and sustainable wooden toys that are priced in the ‘stocking filler’ category. “Solid wooden toys are very popular these days and parents are aware they are investing in a toy that will last for generations,” she added.

“There has been a big movement towards supporting independent businesses and to generally be more conscious about where you shop. Thanks to lockdown 2.0 so many businesses are being forced into the unknown again – but this time around, consumers seem to be focusing on where their money goes.”

“Christmas can be an expensive time of the year for many people, so being able to offer good quality smaller gifts is a must for retailers,” agreed Rebecca Hamilton, marketing officer at Baby Brands Direct. “This year, with the loss of jobs and people on furlough, it will be incredibly important to stock up on these lower-cost items in order to offer products that won’t break budgets.”

In addition to the larger, big-name brands, Baby Brands Direct also offers a selection of high quality, unique brands, from beautiful wooden toys for the ecoconscious consumer, to timeless fabric dolls for the more traditional buyer.

“It’s important to have something for every kind of customer,” Rebecca highlights. “Products that grow with children and have multiple functions

55

The Christmas shopping period is the most important season in the year for retail but the uncertainty of the past year is likely to make the 2020 festivities a little different, with many parents juggling budgets in order to make celebrations as special as possible. PPS spoke to a number of suppliers to find out what they have in store for this year. are popular, as they offer value for money alongside longevity of use.

Developmental and educational toys are also great gifts for children this year, as they offer a number of features to encourage and support growth and development – both mentally and physically.” 

Below: The Day We Spring Cleaned the World, available from bebelephant, is the perfect book for reading to little ones in 2020.

QUALITY VS. PRICE “This year is going to be a rather different Christmas. With all the uncertainties Covid-19 brings, consumers will be looking for quality affordable gifts more than ever.

Seeking out those innovative gift items is always the challenge and keeps us busy – but we do it nonetheless.

With the absence of trade shows, its become a little harder! Consumers will definitely be striking a balance between price and quality.”

Elliott Bishop, ceo, bebelephant

PROGRES SIVE P R E S C H O O L

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20

sounds & songs 6 activities

Music & Lights

3-in-1 Discovery Seat & Booster

AWARDS 2020

Seated Positioner

Booster Snack Time

Table Booster Seat

View our full range on uk.infantino.com and for more information please contact Jerome Lomer; email: Jerome@infantino.com 56_PPS_Nov Dec 2020.indd 1

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CHRISTMAS GIFTS Left: Baby Brands Direct is dedicated to offering retailers a wide range of quality brands, such as Lamaze. Below left: Gifts with a pick up price of £10£12 are important for Orange Tree Toys.

Below: Paddington is among the key characters for Rainbow Designs.



Bev Cochrane, sales manager at Orange Tree Toys, underlines the fact that it’s key to have a selection of price points so retailers can appeal to a wide range of customers.

“The growing spend on stocking fillers highlights the enduring popularity and importance of the Christmas stocking tradition,” she tells PPS. “It is important that we can continue to offer smaller, more affordable gifts with a pickup price of under £10/£12.”

Bev points out that consumers are also becoming more environmentally aware, and this is also a priority for Bigjigs, as md Liz Ireland explains: “Our customers have made it clear that sustainability and durability are at the top of their lists this year.

“Consumers are more aware of the ongoing environmental issues and the demand for sustainable products is higher than ever. The launch of

HEADING

“We believe good, affordable stocking fillers are always important, more so this year than ever before.

Since lockdown began, we have seen a movement towards more traditional, family focused toys and this is a trend that we see continuing into the Christmas season and beyond. We believe people will be focusing on value for money as opposed to just price buying fewer items but of higher quality than in previous years when the focus was more on quantity and low-cost products.”

Katy Rugman, The Puppet Company

our sustainable range earlier this year showed us just how important environmental issues really are to our consumers.”

Inside Out Toys is among the companies embracing sustainability.

Its most recent partnership is with the ReCycleMe brand for a range of craft kits designed to encourage the re-use of household rubbish, such as egg boxes and milk cartons, as well as the cardboard tubes from toilet rolls and Christmas crackers. The company also has stocking filler-priced offerings in the Jumini, Ecoline, Tikiri and Studio Circus ranges.

Nikki Garner, marketing director, comments: “This year, more than ever, it will be important for parents to be able to buy affordable Christmas gifts and stocking fillers, as many families will be facing financial hardship as a result of

Below: The ReCycleMe brand includes a range of craft kits to encourage preschoolers to re-use household rubbish.

PROGRES SIVE P R E S C H O O L

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HEADING “It is incredibly important to have a strong stocking filler range and an affordable offering, particularly during the current climate when consumers are increasingly cautious with their spending.

We have recently launched a new product, Christmas Eve Box, which we have seen exponential demand for. The festive game and puzzle set features a Shopping List-style matching and memory game and a 20-piece jigsaw puzzle. It is the perfect way to spread some festive cheer in the build up to Christmas.”

Simon Prest, sales director, Orchard Toys

Above: Orchard Toys is seeing an increase in demand for jigsaw puzzles and family games

COVID-19. Spending less does not have to mean poor quality though, and we are really excited to have some amazing brands we can offer our trade customers to meet customer demand. We have over 100 items across six brands retailing at under £15, and half of those are less than £10.”

Zara Grindrod, sales director at Rainbow Designs, is keen to highlight the power of classic characters when it comes to choosing a stocking filler for preschoolers.

“Our ranges seek to keep the traditional classic characters modern and appealing to the younger generation and it is important for us that our toys offer not only developmental opportunities and encourage learning through play, but also longevity, staying with the child as they grow,” Zara says.

Key lines from the company include its new Adventures of Paddington toy range, That’s not my… soft toy and developmental comforters and its Peter Rabbit collection, while Zara says it is also seeing a trend towards wooden toys.

“Parents and gift buyers are seeking those traditional play values that wooden toys offer, as well as the desire for sustainable toys,” she says.

11/12/2020 15:12

58

CHRISTMAS GIFTS

WHAT’S NEW New products available for Christmas 2020 CHEEKY CHOMPERS British born brand Cheeky Chompers has unveiled seven new gift bundles in time for Christmas. With gift sets to suit all individuals’ needs, they will no doubt be under the Christmas tree for many little ones this year. With a variety of price points across the range, there really is something for all gift budgets.

Tel: 0131 4408370 www.cheekychompers.com

REX LONDON

HIPPYCHICK

Cheer up meal times with new melamine tableware in three popular Rex London prints. For little ones there’s a tray with handy sections, and for older children there are plates and bowls.

Complete the set with a matching cup and spoon. The whole range is dishwasher friendly.

Tel: 0208 7461700 www.rexlondontrade.com

Classic World Crocodile Balancing Game, available from Hippychick is a clever balancing game that makes little ones use the colourful wooden blocks to correctly balance the friendly crocodile. A great teaching tool to aid hand eye coordination, fine motor skills and shape recognition. This game also teaches colour recognition as each player rolls the dice to pick a counter.

Tel: 01278 434440 www.hippychick.com

TOMY Parents can make bath time every child’s favourite part of the day with the fun and interactive Foam Cone Factory from Toomies. Suitable from 18 months, it’s the ideal addition for children and parents alike, simply add a few drops of bubble bath and some water and they’ll be creating foamy bubble cones before they know it. .

Tel: 01271 336155 www.uk.tomy.com

SCHLEICH Young ones are sure to love re-enacting the Christmas nativity scene with the Donkey figure and her Donkey Foal, part of Schleich’s Farm World. Also sure to be popular at this time of year is the Turkey animal figure, with its black plumage and bright red and light blue head and neck, it’s a true Christmas classic!

Tel: 01279 870000 www.schleich-s.com

PROGRES SIV E P R E S C H O O L

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CHRISTMAS GIFTS

WHAT’S NEW BEBELEPHANT Available from Bebelephant, the Quillow is a blanket that folds neatly away into a cushion. The set of three unique Quillows are story-telling activity blankets enabling children to ignite their imagination, promote restful sleep and learn responsibility. They can be used as play mats, floor mats, comfort blankets, travel blankets, cushions, pillows and activity mats.

Tel: 0844 8589792 www.bebelephant.com

CHARACTER OPTIONS

HIPPYCHICK

Peppa Pig fans will be able to add to their toy collections with these adorable wooden mini vehicles from Character Options’ Peppa Pig world of wooden toys. Designed for young Peppa fans, while staying true to the classic and recognisable Peppa styling, kids will love the chunky, colourful, eye-catching designs.

Tel: 0161 633 9800 www.character-online.com

Classic World’s Elephant Rattle and push toy is great for infants. It’s fun, colourful and interactive and of course, it’s safe as it’s made from beechwood with a non-toxic water-based stain. Available from Hippychick.

Tel: 01278 434440 www.hippychick.com

TIDY TOT Bamboo Wash Mitts from Tidy Tot come in three animal designs to encourage fuss-free face wiping after meals and bath time fun.

These adorable baby wash mitts are suitable for newborns and toddlers and are made from naturally absorbent and anti-bacterial renewable bamboo.

Tel: 01625 404380 www.tidytot.com

INSIDE OUT TOYS Inside Out Toys has recently announced distribution of a range of ReCycleMe branded arts and crafts products, adding to its toy and games portfolio. The concept of the brand is to provide a complete kit for creating art projects at home using everyday household rubbish, like toilet roll tubes, plastic bottles, cans and egg boxes.

Tel: 01908 969969 www.insideouttoys

PROGRES SIV E P R E S C H O O L

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62 INDUSTRY FEEDBACK

FILLING THE TRADE SHOW GAP Trade shows are an essential part of the preschool calendar, allowing suppliers to catch up with retailers and showcase their latest product ranges. The last year has been a little different and so companies have been getting creative with alternative methods of communication and presentation. Here’s what they came up with...

Jonas Pettersson head of UK retail sales at BabyBjörn “ We have put a lot of time and thought into how we will communicate with people we usually meet with at shows. In October we hosted a Digital ABOVE: Jonas has been Summit for all our retail holding regular catch up partners. This was a live event meetings with retailers hosted from Stockholm, New to discuss product and offer support York and LA, which allowed us to engage with our retailers and update them with all things BabyBjörn. It was a full day of presentations, live sessions and Q&A. The world became very digital very quickly and we kept up-to-date with video calls, fresh content and imagery so all stores are up to date and ready to open again. The response has been really positive.

We do know how important trade shows are but also believe the way we do business will change going forward. We very much miss the face-to-face interaction and hope for a brighter future where they will be up and running again in some physical format in 2021. ”

ABOVE: The Puppet Company is looking forward to returning to trade show once it’s safe to do so, says Sue.

Murray Jackson founder and ceo, EDX Education “ At this stage it is under discussion as to if we will host our own viewing week during the regular trade show times, then invite distributors and potential retailers to view the new releases in 2021.

We have been working closely with ABOVE: Murray says our distributors and with e-commerce that Edx Education will platforms to adapt and change with continue with relevant, this fast-moving environment. specific trade shows.

It would have been our 25th year at Nuremberg Toy fair in 2021 and it is always a favourite, along with the London and Hong Kong Toy Fairs, and many others that have been cancelled. EDX Education will continue with relevant, specific trade shows and will look forward to the innovation of the events industry in the meantime with many going virtual, from Toy Fair Everywhere in the USA to the Australian Toy Association Virtual Toy Fair in 2021.

However, we do wonder if there will be more of these virtual fairs and whether retailers might even host days where companies showcase their products for the season selection instead of the mass gatherings in the future.

However, we are hoping to see a version of the in-person trade show return in late 2021-2022.”

Sue Lockey, owner and founder, The Puppet Company “ Trade shows have always trade shows and have already begun some exciting plans been hugely important to us for 2021. and in their absence this year Our retailers have been hugely supportive and we we have already taken part in have had great feedback from them. several virtual trade shows We’ll continue with product showcases growing our notably Autumn Fair @ Home online presence in conjunction with our trade shows as which was really positive for things start to return to more of a sense of normality. 2021 us - in addition to creating our is our 20th anniversary, so watch out for a special online own virtual showcases of our feature celebrating that. Trade shows have been a huge products and highlights for part of our business since we began and we really Christmas. We have already miss them. Once it is possible and safe to do so, we taken part in several virtual look forward to returning to them once again.”

PROGRES SIVE P R E S C H O O L

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INDUSTRY FEEDBACK 63 Michelle Dalziel senior licensing and marketing manager, HTI “ Our UK and Hong Kong showroom opened officially in October and similarly to most years, it has been non-stop back to back meetings with retailers/distributors from across the globe.

Of course, the big difference this year is our meetings are virtual. The UK product team have been crucial to these meetings in the showroom, coupled with the investment in IT equipment we are fully set up to conduct all meetings to showcase our AW2021 ranges virtually. It is absolutely still business as usual for preview season and the appointments are all booked in the diary.

So far, the whole team have been really pleased with how we have adapted, so here’s hoping we reap the rewards when the selections come through over the next few months. It really has made us question the need for the various trade shows, and it is impossible to avoid the benefit of cost saving from lack of travel.

Nevertheless we agree there is still a strong sense of human connection required, and while virtual meetings can never truly replace that, our view is it is likely there will most definitely be more scrutiny in the future on the need for travel. ” ABOVE AND BELOW: HTI’s showrooms opened in October and back to back meetings have been taking place virtually, says Michelle.

ABOVE: A virtual Autumn Fair showroom showcased a number of Hippychick’s range additions.

Alex Molyneux marketing, Hippychick “ We have been holding video calls with our retailers and creating virtual pop-up shows in our warehouse. The Autumn Fair virtual showroom we did was very successful and enabled us to showcase ABOVE: Hippychick’s some of our latest toy additions Alex Molyneux for the AW20 season.

We put these into place when we realised the shows would inevitably be cancelled and that we would not been able to visit our retailers to present our ranges as we normally would.

We will continue to offer these once trade shows are back up and running again, as the video content is always good for continued product training. It also showcases our ranges for any retailers who cannot get to the shows – although we very much miss the trade shows and the opportunity to network with the other suppliers and retailers. Nothing beats physically seeing and touching the products in real life. ”

Sam Tyack independent sales manager (UK & Ireland), Green Sheep Group “ This year we were gearing and we’ve been able to stay in close contact with up for Harrogate and K&J, so everyone while we’ve not been on the road. We’re we’ve had to be really on it like one big dysfunctional family and we love hearing to ensure those preparations about everyone’s successes and being a part of it. We’re didn’t go to waste. Throughout always open to hearing how we can communicate the first lockdown our team better, and so we’ll keep innovating whilst the obvious hosted a Friday afternoon virtual trade fairs aren’t available to us. pub meet, with all retailers and We do miss the buzz of the trade shows and suppliers welcome. We’ve also put on virtual open seeing people get excited about a new product or days at our HQ in order to unveil new product lines, display we can provide is always fantastic. We’re as well as making the most of the Nursery Trade groups all passionate about what we do and being able to and social media platforms to keep everyone in touch share that with each other is what we love the most. with us easily.

Everyone is craving a bit of face-to-face interaction We’ve had a fantastic response from everyone. and we hope to see them back as soon as possible. ” The attendance at our virtual open house was great ABOVE LEFT: Sam Tyack hosted a weekly virtual pub meet for the trade.

PROGRES SIVE P R E S C H O O L

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CARGOSEAT

65

An award-winning revolution in children’s booster seats, the CarGoSeat is the newest innovation in the sector, transforming simply and easily into a lightweight, wheelable travel case.

Raymond Bruen, head of business development at CarGoSeat, fills us in on the innovative travel solution.

Have Seat, Will Travel

L

ike all the greatest innovations, the CarGoSeat was born out of necessity.

When father of two Gary Burns found himself paying a small fortune for grubby booster seats with questionable safety standards on holiday, he had a lightbulb moment.

Standing next to the seats and luggage, waiting for their hire car to arrive, CarGoSeat was born.

Gary’s lightbulb moment led to him creating the CarGoSeat by combining a lightweight, safe booster seat with a spacious, funky, wheeled case, which first came to the UK market in November 2019. It fits into most aircraft overhead lockers, making it ideal for everything from

Below: The clever innovation is ideal for independent preschoolers needs.

Above: CarGoSeat is available in four bright colours including purple and green. Left: Raymond Bruen is head of business development at CarGoSeat.

holidays to sleepovers and offering total reassurance for parents.

“The CarGoSeat took a number of years to bring to market,” revealed Raymond. “We set ourselves some serious challenges to build a product which would be fun for children but also exceeded UK and European safety certifications.”

“Safety is at the heart of everything we do,” he continued.

“We wanted to ensure complete peace of mind for parents, grandparents and carers, knowing that that their children are safe when using CarGoSeat.”

With the current focus on sustainability, CarGoSeat also offers a clever solution for when children grow out of the booster seat, with a

AWARDS AND ACCOLADES Recognised for its innovative functionality by parenting favourites Bizzie Baby, Right Start Awards and Loved by Parents, the CarGoSeat has scooped a Made for Mums award and was a finalist in the Progressive Preschool Awards 2020. The Independent also voted CarGoSeat its ‘pick of the bunch’ in a recent review of ‘Best Kids’ Luggage.

PROGRES SIVE P R E S C H O O L

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VITAL STATS The CarGoSeat has been rigorously crash-tested and exceeds EC44/04 regulation safety standards. It is suitable for children from 125cm tall, weighing between 22kg and 36kg.

It offers 10l of storage space and is fully guaranteed for 12 months. recycling returns policy. Consumers simply send their seat back to the company when their child outgrows it and CarGoSeat will turn it into new seats, dramatically reducing the impact on the environment.

“This is so important to us,” explained Raymond. “We all need to be mindful of the impact we make on our environment and the number of car seats being dumped in their millions across the world is terrifying. We wanted to make a difference – and we are innovative in our product offering so why not apply the same thinking at the end of the product’s life?”

With the overwhelming response to the CarGoSeat in the UK from customers, bloggers, editor and influencers, what plans are in place for the future of the brand?

“It’s been an amazing journey so far,” said Raymond, “but we are now looking for stockists to bring the product to bricks and mortar stores and have ambitious plans to expand into the US where we have seen a similarly enthusiastic response. It’s all very exciting!”

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PACE PUSH ME

TRAVEL BOOSTER STAND OUT FROM THE REST

Icon

Shadow

redkitebaby.co.uk

01454 326 555

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Amber

sales@redkitebaby.com

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THE TOP “Our top five products are the BabyStyle egg and the egg2, Cybex Priam, Cybex Cloud Z and the Snuzpod 4.”

MY HERO!

“Our hero line is definitely the BabyStyle egg2!”

SAFETY FIRST

Above: Nicholas Busvine, the mayor of Sevenoaks, opened the first UK BabyStyle nursery furniture showroom.

GETTING DIGITAL

• Facebook has always been Little Poppet’s strongest platform – although the team is currently concentrating on Instagram and Tik Tok! • Average spend per online transaction is approximately £800, according to the latest figures.

• “The strangest search term used to reach www.littlepoppets.co was ‘baby sit in thing’.

I’m still not really sure what they wanted!”

Based is St John’s Hill in Sevenoaks, Little Poppets is one of the leading independent nursery retailers in the South East. A a family-run independent nursery store with over 17 years industry knowledge, founder Caroline Pizzey believes that customers should enjoy their buying experience.

THE 2020 EFFECT

Above: Little Poppets has increased its footprint over the years and is now the size of four shops in one!

“As a store we have had a very strong year and have made some of our biggest changes so far. We had a complete shop refurbishment and launched the first UK BabyStyle nursery furniture showroom after the first lockdown. The mayor kindly opened it back in October and it has hit the ground running and proven to be a huge success.”

STORE STATS

• The Little Poppets team consists of eight people.

• Average spend per transaction is between £1,500 - £3,000.

• 52 boxes came in on the last delivery.

• Window displays are refreshed every four weeks or so.

• On the last Saturday before the second lockdown over 20 families visited the store. The average appointment-only figure on a normal Saturday is ten families.

SUPPLY AND DEMAND

“We have been trading for eight years independently and are still working with our first suppliers BabyStyle, iCandy and Bébécar. We have strong relationships with them all. My favourite new supplier - to us at least! - is Cybex. It has been a winner since the minute it arrived into our store.”

ON THE WAY

“Everyone is looking for a bundle; one price for everything they need.”

“Moses Baskets – I cannot remember the last time we sold one!”

ON THE WAY

OUT

Little Poppets now runs an appointmentonly service and has developed its website to meet the new demand. Customers who do not want to come out are also being offered virtual appointments, which have proven popular.

Little Poppets: IN NUMBERS

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UP

FACTS AND FIGURES

Above: A new addition to Little Poppets’ portfolio, Cybex has been hugely popular over the past year.

CUSTOMER OF THE MONTH!

“Last week a couple ordered complete a complete egg2 bundle, a four-piece Babeek furniture set, Snuzpod 4, Sleepyhead and £300 worth of accessories and bedding, all totalling £7,150. They paid in full and don’t need it until April!”

POST-COVID SHOPPING

Above: Last year’s seasonal BabyStyle egg2 display added a cosy Christmas touch instore.

“I don’t believe shopping trends have changed too much. Our business hasn’t changed other than having to offer an appointmentonly service. I have found that customers are being a little more organised which is definitely a positive!”

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© 2020 Gullane (Thomas) Limited. © 2020 HIT Entertainment Limited.

UK: Freephone 0800 590 599 / sales@smiffys.com

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Illustration Dick Bruna © copyright Mercis bv, 1953-2020

Export Sales: +44 1427 619 799 / export@smiffys.com

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