Licensing Source Book: Spring 2026

SPRING 2026

©2026 Pokémon/Nintendo/Creatures/GAME FREAK.

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WERSH O L L O F K 5 1 +9 397% YOY GROWT TED YTD S O P S O E D VI +80K UGC IALS C O S S S O R C A s View +1.6Billion UGC ACT IES CONT IT N U T R O P P GO .COM FOR LICENSIN ERTASBRANDS

FUGGLERS@LIB

©2026 FUGGLER™ is a trademark of Libertas IP Limited used under exclusive license to Libertas Brands. © 2026 Libertas IP Limited. All rights reserved.

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e h t g n i Liv g Life Fug

S

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#1 show*

& #3 preschool licence

Brand New

The world’s first

Coming Soon

Launching Spring 2026

Short-form Series

Bluey ride

New Category Launches

The Movie Launching in 2027

© Ludo Studio

For further information please contact Andrew Carley – Licensing Director (UK, EMEA & Asia): Andrew.Carley@bbc.com *Source: BBCS Global Insight BARB/TechEdge/AdvantEdge/ BARB 4 Screen data. Q3 2025. Rankings are based on programme reach. Ages 4+. Ranked on reach.

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Inset: (L-R) Jakki Brown, Ian Hyder, Samantha Loveday and Rob Willis.

LEADER

Stting

STRONG W

elcome to the first edition of Licensing Source Book in 2026 – we hope that you had a wonderful holiday period and that at least some of the New Year resolutions made it past the first week of January.

Whether you are one for resolutions or not, the beginning of the year offers us a chance for some goal setting and putting strategies in place to help us achieve them. Speaking to a wide range of brand owners and licensees for this issue, many agreed that the first quarter always feels particularly motivating. Not only are we about to head into the key run of spring trade fairs, where we will undoubtedly see innovation galore in new products across a range of categories, but it’s a period of the year where anything seems possible – we start with a clean slate and have the chance to write the beginning of our story for the next 12 months.

For the licensees we spoke to, this is coming through in making sure they have plans and strategies in place which set themselves up well for far beyond Q1. Whether this is investing in NPD, finalising product ranges, doing market research on trends outside of their own categories or seeking out new innovative collaborations, they have all come out of the starting gates of 2026 with a bang.

As one licensee told us, Q1 is about discipline and

it’s a chance to build confidence early in the year… start strong and the rest tends to follow.

2026 has the makings of being a landmark year for content. Big movies are lighting up the box office once more and there are some major new product launches on the horizon.

Speaking of landmarks, the Brand & Lifestyle Licensing Awards is marking its 10th anniversary this year, and you can be sure that we will be throwing one mighty celebration on Thursday 23 April at the Royal Lancaster Hotel. Entries are open, so make sure to get them in by Friday 27 February.

The growth of the sector is underlined by our largest ever Licensing Museum & Heritage Book, which is published alongside this issue of LSB. We hope you enjoy the edition and the team will see you on the spring trade fair circuit.

The Licensing Source Book Team Samantha Loveday, Jakki Brown, Ian Hyder, Rob Willis, Tessa Clayton, Michelle Urquhart and Mark Grayson.

WITH THIS ISSUE A special publication with Penguin Ventures celebrating Beatrix Potter and Peter Rabbit.

PUBLISHERS OF

Samantha Loveday - Group Editor Ian Hyder - CEO Jakki Brown - MD and Editorial Director Rob Willis - COO Mark Grayson - Creative Director Tel: 020 7700 6740 E-mail: hello@max-publishing.co.uk Copyright 2026. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

ISSN 25158643.

SPORTS BOOK

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CONTENTS

What’s Inside?

8-14

State of the Nation

18-23

Industry Roundtable: The Year Ahead

26-27

The Big Interview: MINISO

31-39

Trade Fair Season: Your Guide to London Toy Fair, Spielwarenmesse, Spring Fair, New York Toy Fair and Bologna Licensing Trade Fair

42-43

Focus on: Art Design Trends

46-51

Licensee Feedback: Q1 Aims

54-55

Spotlight on: LW Entertainment

58-59

UK Greetings on the Return of Bubblegum

62-63

In Conversation With… William Lamb

66-67

The Big Moshi Monsters Relaunch

68-69

Drive Time: How Hot Wheels is Expanding Beyond the Toy Aisle

71

In Conversation With… Ateliers Verts

73-75

State of the Nation: Brands

79-81

B&LLAs 2026: Need to Know

84-85

Spotlight on: Great Ormond Street Hospital Charity

88-89

Personal Wellbeing: The Launch of BOOST

93-95

State of the Nation: Sports

98-99

In Conversation With: FOCO Europe

103-134

The Licensees’ Showcase

135-158

Guide to Service & Suppliers 2026

LICENSING SOURCE BOOK 2026

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STATE OF THE NATION

Growth

drivers

The licensing business is ready and raring to go for a new year – with a raft of new deals, high profile appointments, innovative collaborations and goal setting.

Products of Change takes sustainability from plan to practice As 2026 begins, we cross into the five-year descent to the United Nations 2030 goals and the deadline for sustainable commitments made by many organisations.

Products of Change (POC) will be continuing to support businesses across the licensing, brand and retail space with those goals and enabling them to make the change needed, through network collaborations, focused working groups and industry leading events.

For POC, 2025 was all about the business case and the ‘how to’ of sustainability, showcasing the benefit of sustainability in practical, economic terms – how it creates long-term resilience and business efficiencies. As we head into 2026 and the pace increases, the focus will lean towards action and innovation, to really enable the implementation of change.

A hallmark project of this focus is the POC Partner Maturity Index, a tool developed by the industry, for the industry, to efficiently capture and showcase environmental maturity data from manufacturing partners for the brand owners within the industry. Licensed manufacturers complete a questionnaire once, and select the brands they work with, automatically populating the dashboards of the brand owners they collaborate with.

This service is completely complimentary with no-upsell and has been funded by the brand owners that are part of POC. Once scoring is complete, participants will have the ability to compare their score to an industry benchmark report, allowing them to be compared against the broader industry average, as well as where they need to be to hit the 2030 goals.

The first wave of results is expected in Q1 of 2026. To find out more, visit: productsofchange.com/maturity-index-2.

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Inset: POC’s focus will lean towards action and innovation to enable the implementation of change in 2026.

CAA Brand Management to acquire Beanstalk Creative Artists Agency (CAA) has confirmed that CAA Brand Management has reached an agreement to acquire Beanstalk – a deal which will see the creation of the world’s largest brand management agency.

Founded in 1992, Beanstalk’s client roster includes brands such as Baileys, Guinness, P&G, The Met, Kellanova and Xbox among many others.

Beanstalk will now be integrated into CAA Brand Management, forming the world’s largest brand development and licensing agency.

Allison Ames, chief executive officer at Beanstalk, will become co-president of CAA Brand Management.

“CAA Brand Management and Beanstalk share a common belief in the power of creativity, collaboration, and integrity to create lasting brand value,” said Perry Wolfman, chief executive officer at CAA Brand Management. “We have long admired Beanstalk’s reputation for excellence and their dedication to client service. Bringing our teams together integrates two industry leaders that view brand stewardship not as a transaction, but as a trusted partnership grounded in purpose and performance.”

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STATE OF THE NATION

Pokémon and Natural History Museum reveal new collab details The Pokémon Company International and the Natural History Museum have unveiled new details about their highly anticipated pop-up shop, including a commemorative oversize Pokémon TCG Promo Card featuring Pikachu at the Museum and a first look at the range of new products.

The pop-up celebrates the theme of ‘Pokécology’, inspired by Japanese publication Pokécology: An Illustrated Guide to Pokémon Ecology, which explores how Pokémon live, interact with their environments, and adapt to habitats from deep forests to shadowy caves.

The pop-up collection features exclusive items created in collaboration with the Natural History Museum, inspired by elements such as the building’s Hintze Hall and its botanical ceiling panels, reimagined

Above: The pop-up collection features exclusive items created in collaboration with the Museum.

Lucy Wynn-Jones joins WOW Stuff Toy innovation company, WOW Stuff has welcomed Lucy Wynn-Jones as its new head of licensing.

This marks a new role for the ambitious business as Above: Lucy Wynn-Jones. it looks forward to driving growth globally, while also supporting the continued expansion of its Puppetronics portfolio.

Lucy brings more than 30 years’ experience across the toy, children’s lifestyle product and beverage industries, with a strong track record of building successful, long-term licensing programmes across global markets.

In her new role, she will lead WOW Stuff’s licensing strategy, supporting its continued growth in the UK while also identifying new international licensing opportunities.

“As we continue to invest in the growth of our portfolio and expand our reach, licensing is becoming an increasingly important part of our strategy,” said Dawn Lavalette, md at WOW Stuff. “Lucy brings extensive experience in building international licensing programmes, as well as a genuine passion for brands. She’s a brilliant fit for the business, and we’re absolutely delighted to welcome her on board.”

with Grass-type Pokémon like Ivysaur and Victreebel.

There is also artwork inspired by the classic naturalist books and scientific illustrations that fill the Museum’s archives, showcasing Pokémon from Water-type to Bug-type as well as designs celebrating Eevee’s evolutions.

Products range from stationery, clothing, pins, bags, posters, goldplated decorations and special Pikachu plush.

Purchases made in‑store at the pop‑up will include the new Pikachu at the Museum oversize Pokémon TCG Promo Card as a gift with purchase.

The free ticketed pop-up runs from Monday 26 January to Sunday 19 April in the Museum’s Cranbourne Boutique shop.

The Light Fund kicks off 2026 with key dates Having enjoyed a bumper fundraising year in 2025, industry charity The Light Fund has confirmed details for a number of events for 2026.

The first official fundraiser of the year will be the popular Northern Light Fund Quiz on Thursday 19 March.

Held at Hotel Football in Manchester, tickets are £60 (including food) and teams of up to 10 are encouraged. As well as the quiz, the evening will include the classic raffle and auction. Round sponsorship is available for £150.

In addition, in partnership with Licensing International’s Young Professionals Network, an informal panel discussion with leading northern licensees will take place from 10-12pm at The Sky Lounge in Manchester on 19 March ahead of the quiz. Tickets are £20 with all proceeds going to The Light Fund. Contact corinne@dreamtexltd.com for more details on both events.

The Light Fund golf day is also making a return on Thursday 2 July at The Warwickshire, with both golfers and non golfers being encouraged to attend. Tickets are £175 per person or £650 for a four ball and the day will culminate with a two course dinner, plus a prize giving ceremony. Contact Robyn.Cowling@aykroyds.co.uk for more details.

LICENSING SOURCE BOOK 2026

09

“a new milestone for miffy” launching in 2026! www.miffy.com • info@mercis.nl

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© 2026 SUPERPROD STUDIOCANAL SERIES - MERCIS MEDIA

78 episodes of 7 minutes offers new: sets • stories • locations • family members style guide with extensive collection of new images, characters, props and locations and much more of miffy’s world!

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STATE OF THE NATION

The Carat Shop unveils 2026 roster Rob Broadhurst takes md role at Brand Alliance Rob Broadhurst has been promoted from commercial and licensing director at Brand Alliance to managing director.

In his new role as md, Rob will be responsible for the day to day operations of the company, while continuing to work with the wider leadership team to guide and execute Above: Rob Broadhurst. strategic direction.

Simon Hill, joint ceo, commented: “This transition supports our long-term plan to enhance operational alignment, accelerate growth across licences, products, categories, retailers and territories and ensure we remain agile in a rapidly evolving market.”

Rob told LSB: “I’m honoured to step into the role of managing director and thrilled to take on this new challenge, building on the strong foundation we’ve already created which is a reflection of the incredible team at Brand Alliance. It’s a privilege to work alongside such talented individuals and I’m excited to lead this team as we continue to innovate and grow in this dynamic licensing industry.”

Jewellery and accessories specialist, The Carat Shop is starting a new chapter in 2026, unveiling a bumper portfolio of releases.

Harry Potter remains one of the company’s most successful licences and the range is expanding this year with the introduction of cotton and velvet tote bags, featuring designs including Platform 9¾ and The Marauder’s Map. New jewellery boxes will also arrive, with soft-touch finishes, secure zip closures and dedicated compartments for rings, necklaces and earrings.

The Hello Kitty range continues to grow for 2026, with new friendship bracelets and stud earrings inspired by characters such as Kuromi, My Melody, Cinnamoroll and Pompompurin.

The Carat Shop will also expand its successful Lord of the Rings collection with new earring and necklace gift sets. With the recent opening of its dedicated EU warehouse in Germany, The Carat Shop believes it is well positioned to support retailers across Europe as it looks ahead to a strong and exciting year.

The company will be presenting its ranges at London Toy Fair, Spring Fair, Kids’ Time in Poland and Souvenir Expo in Barcelona.

Above: New jewellery boxes will join the successful Harry Potter collection.

A monster year for Fuggler Angry Birds licensing merges with SEGA Rovio and SEGA have merged the worldwide licensing activities for Angry Birds into SEGA’s global operations.

The change marks the next step Above: The move comes ahead of a big year for the Angry Birds brand. following SEGA’s acquisition of Rovio in 2023 and signals a joint commitment to the long-term growth and expansion of the Angry Birds universe.

The new arrangement introduces a consolidated, global strategy for both consumer products and location-based entertainment, and also allows for Rovio and SEGA to pursue direct licensing relationships worldwide, with a key focus on the US, UK and Japan.

To execute the strategy on a regional level, a network of agents will be appointed in key territories including the EU, the Middle East, South Korea, South America and Latin America, China and SEA, Australia and New Zealand, as well as India.

The move comes ahead of a big year for the franchise, with the third animated film – The Angry Birds Movie 3 – due to be released in December.

The Fuggler brand is looking to build on its success in 2025, with new YouTube shows, consumer products and more launching this year.

With Blue Zoo Studios, over 80 live action episodes along with 200+ YouTube shorts are available, and this will be bolstered with further shows dropping throughout the year.

Meanwhile on shelves, global plush partner Zuru is now in over 70 markets, while high profile collaborations are set to continue with SpongeBob keychain Fugglers, Powerpuff Girls and Care Bears.

The core line is also expanding with new themes like Butt Ugly Pets, MisFits Monsters, Fugg Life, Old Fogies, Fuggalicious and Alley Cats.

The brand is moving into other categories, too, including collectables, apparel, accessories, stationery, pet toys, homewares, publishing, costumes and digital trading cards, with a raft of partners already on board.

A roster of agents have also been appointed to work alongside Libertas Brands including Retail Monster (US/Canada), Haven Global (Australia/NZ), Creative Minds (Japan), Future of Play (China/HK/Taiwan), and WildBrain CPLG (everywhere else).

Above: The core Fuggler line will be expanding with new themes including Alley Cats.

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STATE OF THE NATION

LEGO SMART Play interactive platform unveiled The LEGO Group has taken the wraps off LEGO SMART Play – a new interactive platform which it says is set to transform LEGO play experiences for kids and families.

LEGO SMART Play represents one of the Above: The first LEGO SMART Play most significant building sets will feature Star Wars. evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978.

The combination of LEGO SMART Play’s platform elements – the LEGO SMART Brick, LEGO SMART Tags and LEGO SMART Minifigures – react in real time to bring an interactive play experience to kids that is full of exploration and imaginative storytelling.

The first LEGO SMART Play building sets will feature Star Wars, with the new sets launching in select markets on 1 March 2026.

The sets are LEGO Star Wars SMART Play: Luke’s Red Five X-Wing building set; LEGO Star Wars SMART Play: Darth Vader’s TIE Fighter building set; and the LEGO Star Wars SMART Play: Throne Room Duel & AWing building set.

Food Brands Now makes its debut Oliver Gilding, formally head of licensing and innovation at Iceland Foods, has taken on a new role to lead Food Brands Now – a UK licensing agency dedicated solely to food and Above: Oliver Gilding. drink product development.

With a mission to transform how brands, manufacturers and retailers collaborate, FBN has set a bold intention to ‘redefine the landscape of food licensing’.

Built from the ground up with a singular focus on food, FBN will look to deliver sharper strategies, faster execution and deeper category expertise, helping brands show up in new aisles, new categories, new baskets and ultimately, to new audiences.

FBN has built up retail expertise from working with Iceland Foods. While operating independently from the retailer, Iceland will remain a customer and FBN will continue to manage its licensed food portfolio, while also expanding into new retail partnerships.

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Above: WildBrain CPLG will remain the exclusive licensing agent for CP for Peanuts in all current territories.

WildBrain sells its stake in Peanuts to Sony WildBrain is selling its 41% in the Peanuts brand to Sony for $630 million.

The ownership of rights to the Peanuts brand and the management of its business are handled by Peanuts Worldwide, a wholly owned subsidiary of Peanuts Holdings.

The family of Charles M. Schulz, creator of Peanuts, retain their 20% stake in the brand.

Under the agreement, WildBrain continues to be a multi-year partner to Peanuts for key services, notably with WildBrain CPLG remaining the exclusive licensing agent for consumer products in all current territories across Europe, the Middle East, China and Asia Pacific (excluding Japan and ANZ).

WildBrain also remains the exclusive production studio for new Peanuts content including the previously announced film, under an expansive partnership with Apple TV, as well as the distributor of WildBrain-produced Peanuts content and continued management of the Snoopy YouTube channel.

Beryl Cook marks 100th anniversary 2026 will see the art world mark the centenary of Beryl Cook’s birth, celebrating her legacy as one of Britain’s most popular and distinctive painters.

Pride and Joy Exhibition: The Box Plymouth will host the most extensive exhibition of her work to date from 24 January to 31 May. Above: Quarto Publishing will be Coinciding with this, lifelaunching a special biography of size 3D sculptures of her Beryl as part of the celebrations. characters – such as Sailors and Seagulls – will be placed in locations across Plymouth that inspired her work.

Beryl produced an estimated 500 paintings during her lifetime.

This is Iris is also continuing to build the licensing programme, with a raft of partners creating a number of new products in time for the exhibition.

These include long-term partners Carousel Calendars, Bothy Threads and We Love Cushions and new licensees such as Woodmansterne Cards, Studio THIE and Sugar Spice Chocolates.

Quarto Publishing is also on board and will be releasing a special biography which shares stories from Beryl’s family, including never-before-seen photographs and images from their personal archive.

OFFICIALLY LICENSED JEWELLERY AND GIFTS BY CARAT SHOP

For all Trade Enquires please contact: +44 (0)1279 442 528 // info@thecaratshop.co.uk // www.trade.thecaratshop.co.uk

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As we head into 2026, LSB chats to six senior executives - Rafael Macias, global CPG commercial officer, Universal Products and Experiences; Sally Carnota, senior director, licensed consumer products, UK & Iberia, Hasbro; Sissel Henno, head of global sales, licensing and retail, STUDIOCANAL Kids & Licensing; Maarten Weck, evp global partnerships and licensing, WildBrain; Alison Taylor, director of licensing and distribution, Aardman; and Charlotte Hyson, director, marketing and retail consumer product, Paramount UK and Ireland – about the year just gone, the year ahead, the retail landscape, AI and growth opportunities.

Inset: The Minions are returning in 2026 and will be a key focus for UP&E.

Six

packed Rafael Macias

Sally Carnota

Sissel Henno

How was 2025 for your business?

What were some of the key highlights?

Rafa: “2025 was another record year, driven by our commitment to unlocking the full potential of our franchises. Building on the momentum of an extraordinary slate, we not only expanded our presence but also delivered high-impact products and experiences that resonated globally. We reignited fan passion with the live action How to Train Your Dragon, explored a new chapter with Jurassic World: Rebirth and introduced Gabby’s Dollhouse to theatrical audiences for the first time.

“We also celebrated a landmark moment with Wicked: For Good. While it marked the conclusion of a chapter, it opened the door to new opportunities for franchise development, positioning us for sustained success in the years ahead.”

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LICENSING SOURCE BOOK 2026

Maarten Weck

Alison Taylor

Charlotte Hyson

Sally: “2025 was a year that required resilience. The market has shifted quickly, retail behaviours have continued to evolve, and we had to make thoughtful adjustments throughout the year.

But there was a lot to celebrate too. The arrival of Baby Evie into the Peppa Pig universe was one of the most powerful brand moments I’ve seen in my time at Hasbro.

“Evie has struck a real emotional chord with families, and we’ve felt that energy right across our franchise, whether that’s in product performance, retail activation or social buzz.

“What’s been most rewarding is how Evie has reminded us of the importance of storytelling.

When you introduce a character that adds warmth, relevance and a new chapter for fans to engage with, the entire franchise lifts. It’s set us up with fantastic momentum heading into 2026.”

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INDUSTRY ROUNDTABLE

Sissel: “2025 was an exceptional year for us. We significantly improved our D2C offering, with the refurbishment and expansion of the Paddington flagship store delivering outstanding results with five consecutive months of record-breaking performance. The newly redesigned space offers a more immersive and entertaining Paddington experience, supported by a significantly strengthened product range with new exclusive collections available only at Paddington Station. Our Gen Z collaborations helped introduce Paddington to new audiences and brought contemporary relevance to the brand. We continued to build momentum in the gaming space, expanding Paddington’s presence in interactive entertainment with Crayola and on Roblox. Also, we’ve seen incredible success with the launch of Paddington The Musical, adding a new range of merchandise and the opening of a new musical-themed store on the Strand.”

Maarten: “2025 was an exceptional year for WildBrain CPLG, marked by continued growth across all regions. Despite industry changes and headwinds, our team demonstrated remarkable resilience, turning challenges into opportunities for innovation and expansion.

Among the standout moments, Strawberry Shortcake’s licensing programme flourished in the

Americas, while Teletubbies made significant strides through dynamic collaborations in Asia-Pacific.

Peanuts 75th anniversary was a true highlight, celebrated with a series of unique products and immersive experiences for fans in EMEA and APAC. We also further strengthened our global portfolio by expanding our representation of Dr. Seuss Enterprises into AsiaPacific, extending our relationship with Miraculous outside of the Americas, and welcoming new partners the Van Gogh Museum for global representation and the World of Peter Rabbit for US and Canada.”

Alison: “From a commercial standpoint, one defining highlight was the exceptional performance of Wallace & Gromit following its record-breaking ratings on BBC1 in Christmas 2024. The sustained halo effect across consumer products was unprecedented and clearly demonstrates the commercial value that major tent-pole content moments still create. This momentum carried on throughout the year and was reflected in our strong presence at The Licensing Awards, where we secured seven nominations across

Above: A new range of merchandise, plus a dedicated themed store on the Strand is supporting Paddington The Musical.

Right: TikTok sensation, Made by Mitchell, is just one of the brands collaborating with SpongeBob SquarePants.

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© MARVEL 2026

© MARVEL 2026

KPop Demon Hunters ™/© Netflix. Used with permission.

Featured Artist

© Funko, LLC

© Universal City Studios, LLC. All Rights Reserved.

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© Disney

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INDUSTRY ROUNDTABLE

multiple categories. Most recently we’ve been delighted to unveil the new M&S x Wallace & Gromit kids’ apparel range. The range brings fashion-led design to our much-loved characters and marks a significant step in our refreshed brand direction.”

Charlotte: “2025 was an incredible year for our consumer products business. We expanded into new categories, strengthened existing ones and delivered standout retail activations across grocery and toy channels, driving visibility and engagement. We landed exciting partnerships, including PAW Patrol x Aquafresh and the PAW Patrol Afternoon Tea Bus with Brigit’s Bakery.

“We also extended alliances with Pampers, Crayola and Rubies, while Spin Master’s thematic refreshes added fresh energy to the brand. On the content side, we kept momentum going with new series and thematic updates to keep audiences engaged.

“SpongeBob stayed firmly in the cultural conversation with collaborations with Fugglers, deodorant brand, Wild, and most recently with TikTok sensation, Made by Mitchell. Emily in Paris returned with a new season on Netflix, alongside consumer product tie-ins, including some amazing partnerships with the likes of Boursin.”

Below: Peppa Pig will remain a major focus for Hasbro, as it continues to build the world around Evie.

What properties will be key for your business in 2026?

Rafa: “2026 will be an exciting year with two major releases: Illumination and Nintendo’s The Super Mario Galaxy Movie and the return of Illumination’s Minions to the big screen. We’ll be shining a spotlight on our U-Vault properties, including expanding Felix the Cat. Fast & Furious in 2026 will offer some new and exciting collaborations. Wicked remains a key focus, with exciting experiences and new product lines planned to keep fans fully immersed. And while it’s not a 2026 release, excitement is already building for Shrek 5 in 2027.”

Sally: “Peppa Pig will remain a major focus as we continue to build the world around Evie. We’re taking a deliberate step into lifestyle and culture with Play-Doh with partnerships that reframe how consumers see the brand.

My Little Pony is also poised for a big moment. The Year of the Horse gives us a natural cultural anchor, and we’re leaning into that with activations that celebrate heritage while keeping it fresh. We’ve also seen a very natural uptick in demand for Power Rangers across the region, and our merch business is growing organically off the back of fan passion and nostalgia.”

Sissel: “Paddington will remain our core focus. As we look ahead to the brand’s 70th anniversary, 2026 is a crucial year for continuing to scale globally across consumer products, retail, experiential activations and digital. We will also further develop opportunities within fashion, beauty, gaming and new interactive categories.

“We are also thrilled to be supporting Aardman on the release of Shaun the Sheep and the Beast of Mossy Bottom in France and Poland.”

Maarten: “Strawberry Shortcake and Teletubbies will remain at the forefront, targeting key markets in the Americas, Europe and Asia-Pacific. Peanuts, fresh off an incredible 75th year, enters 2026 with significant momentum. Paramount’s powerhouse portfolio remains integral to our licensing slate, while Hasbro and Spin Master’s franchises will also continue to captivate audiences. Notably, Fugglers is building significant retail traction and buzz worldwide. Our global representation of Playmobil and Supercell’s The World of Clash and Brawl Stars continues to inspire innovative licensing collaborations. Our long-standing partnerships with Amazon MGM Studios, Sony Pictures Entertainment and SEGA continue to be key drivers, with SEGA’s juggernaut franchise Sonic the Hedgehog turning 35 this year.”

Alison: “We remain firmly focused on driving the growth of our two flagship brands, Wallace & Gromit and Shaun the Sheep, building on a strong 2025 and maintaining momentum across key markets. To support this trajectory, we’re investing in digital content appealing to our global fanbase, alongside multiple new design packs shaped around seasonal moments, brand themes and trend-led product opportunities.”

Charlotte: “SpongeBob will continue to be a major focus off the back of The SpongeBob Movie: The Search for SquarePants. PAW Patrol also has many big moments in the year ahead with PAW Patrol: The Dino Movie coming.

Avatar: The Last Airbender remains a key focus for us.

South Park also continues to grow as we gear up to its 30th anniversary in 2027 and we’re marking 60 years of Star Trek this year with special collaborations to celebrate the iconic franchise.”

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INDUSTRY ROUNDTABLE

What are the key challenges facing your business and the licensing industry in general in 2026?

Charlotte: “One of the biggest challenges is the sheer level of competition and the fragmented way consumers are engaging with content. Kids are burning through shows faster than ever, and trends come and go at lightning speed. That makes it tough for consumer products to keep pace. If we’re not reactive enough, we risk missing demand.”

Maarten: “The licensing industry faces several significant challenges, including licensor consolidation - particularly in Hollywood - geopolitical uncertainty and the continued shift towards social media platforms. In this environment, speed is of the essence. Navigating these complexities requires agility, strategic foresight and a willingness to embrace change.”

Sissel: “A consistent challenge remains balancing supply and demand, especially during peak periods, alongside wider global logistics pressures. Maintaining cultural relevance for heritage brands also requires continual innovation.”

Sally: “Economic uncertainty continues to influence almost every decision in our space. Pricing sensitivity affects consumer behaviour, and that has a knock-on effect for what retailers buy and how wide they’re willing to range. It naturally leads to a more cautious market that prioritises proven brands with clear rateof-sale history. Another challenge is attention.

Consumers have more content, more platforms and more noise than ever. Cutting through requires strong storytelling, genuine emotional connection and a clear point of difference.”

Below: The M&S x Wallace & Gromit kids’ apparel range launched in December 2025, showcasing the refreshed brand direction.

And what are the positives?

Sissel: “The positives are strong: demand for authentic, values-led brands continues to grow, and the industry’s shift toward integrated 360° brand ecosystems creates more opportunities to connect audiences across retail, content, experiences and digital.”

Alison: “One of the most encouraging developments across licensing has been the strong resonance consumer products are having with Gen Z audiences. This demographic continues to demonstrate both enthusiasm and spending power, often purchasing full product ranges from the brands they are most engaged with. Their interest has allowed us to take our brands in fresh and exciting creative directions, many of which we are actively expanding as we move into 2026.”

Charlotte: “One of the most exciting trends is how licensing is driving footfall and creating real experiences in retail. Last year, we celebrated SpongeBob SquarePants’ 25th anniversary by bringing Bikini Bottom to life in Primark cafés across Birmingham, Glasgow and Manchester - a standout example of how branded activations can transform everyday spaces.

“Activations like these bring brands to life and give consumers a reason to visit, interact and share the experience. It’s really exciting to see this happen at retail.”

What trends should we be on the lookout for in 2026?

Charlotte: “Eco-friendly licensing is gaining momentum as parents look for sustainable choices think recyclable packaging and circular product lines.

Brands that embrace this are seeing growing demand at retail.”

Rafa: “We’re seeing strong momentum in categories like food and beverage, where beloved characters are finding their way into everyday life, as well as a growing appetite for heritage and legacy IPs that are being reimagined for new generations.

Collectables such as blind boxes, limited editions and personalised products are also proving very popular.”

Maarten: “In 2026, it’s important to look beyond traditional IP

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INDUSTRY ROUNDTABLE

How do you see the retail landscape for licensed products in 2026?

Do you see new opportunities opening up?

Rafa: “We see tremendous growth potential in experiential strategies for 2026. Experiences - whether immersive retail, pop-ups, interactive activations, or our world-class theme parks - are powerful drivers of engagement. They deepen consumer connection with our franchises and allow fans to connect with our brands on a deeper level.”

Alison: “With global retailers such as MINISO and Pop Mart continuing their rapid expansion beyond Asia and with personalisation, collectables and the kawaii aesthetic continuing to resonate strongly with Gen Z, we’re optimistic about replicating the traction we’ve achieved across Asia in the UK market too.”

How do you view AI - friend or foe to the licensing industry?

Sally: “Very much a friend. Creativity will always be the human magic at the heart of our industry, and AI doesn’t replace that - it simply helps unlock it faster.

We’ve spent the year upskilling our teams and building AI into our ways of working, and it’s already proving to be a real catalyst. It sharpens our insight, speeds up our processes and gives us more space to focus on the thinking, planning and storytelling that drive great franchises.”

Sissel: “AI is a useful tool that needs to be applied strategically and responsibly. It can support efficiencies, insights and creative development, but it cannot replace the emotional storytelling and brand authenticity at the heart of licensing. Used well, it can be a friend that enhances rather than replaces human creativity.”

Maarten: “AI is a reality that we need to embrace as a friend, not a foe. The key is to find ways to harness technology and its evolution to enhance our business, rather than focusing solely on cost reduction. AI offers potential for innovation, efficiency and new forms of creativity and engagement.”

origins and consider where consumers are spending their time and attention. The brands that tap into new platforms and communities will be best positioned to capture emerging opportunities.”

Below: Teletubbies made significant strides for WildBrain thanks to dynamic collaborations in Asia-Pacific.

Can the global licensing industry enjoy a year of growth in 2026 in your view?

Charlotte: “Absolutely, the outlook for 2026 is very positive. The content slate is packed with incredible IP, which creates huge opportunities for licensing.

With so many strong franchises delivering fresh content, there’s every reason to expect growth across the industry next year.”

Sally: “Yes, I believe it can. In uncertain climates, people continue to turn to entertainment, storytelling and trusted brands for comfort and connection. The slate for 2026 is incredibly strong and that creates real commercial opportunity.”

Sissel: “Yes, absolutely. With strong consumer appetite for meaningful brands, continued growth in lifestyle categories and renewed investment in experiential and digital spaces, there is significant potential for the industry to achieve another year of growth.”

Alison: “Absolutely. Success in 2026 will come down to having a clear, well-defined brand strategy and remaining disciplined in executing it.”

Finally, what’s your hot tip for 2026?

Rafa: “Stay nimble and watch for the unexpected.”

Sally: “Choose partners who share your belief in the brand. When a partner genuinely understands and loves the IP, everything becomes easier.”

Sissel: “Consumers increasingly expect purpose behind products. Licensors who prioritise sustainability, inclusivity and emotional storytelling in partnerships will see the strongest results.”

Maarten: “The most exciting opportunities aren’t always right in front of you - they often require a fresh perspective and a willingness to explore new avenues.”

Alison: “Remain true to your brand as a licensor.

Avoid being swayed by the strategies or successes of competitor IPs, as every property is unique.”

Charlotte: “Don’t miss PAW Patrol: The Dino Movie!

It’s going to be a major moment for families and fans alike.”

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THE BIG INTERVIEW: MINISO

Life is for

FUN

Inset: MINISO’s global pop-up strategy features character installations, themed environments and interactive elements.

With more than 7,800 stores worldwide – over 50 of which are across the UK – and more than 800 million licensed products sold as of 2025, MINISO is certainly one of the names to watch in retail right now. LSB catches up with the winner of last year’s Radar Award at The Licensing Awards to find out more on how it is living up to its ‘Life is for fun’ mantra.

I

f there is one name from the world of retail which has firmly entered the consciousness of the licensing industry and consumers alike over the past few years, it’s MINISO. Founded in 2013, recent years have seen the brand – which has the philosophy that ‘Life is for Fun’ – build an interest-driven, content-led retail model, with a vision to become the world’s leading IP operation platform.

As of June 2025, MINISO has entered 112 countries and regions, with more than 7,800 stores worldwide. It has opened landmark flagships in core districts such as New York’s Times Square, London’s Oxford Street and the Champs-Élysées in Paris among others. The Inset: The Champs-Élysées in Paris is one of the core districts for MINISO’s flagship stores.

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brand explains to LSB that its offline stores “function as content production hubs, emphasising ‘stores-as-content, content-asproduct’, and enhancing visits and conversion through immersive scenes and social sharing”.

MINISO has collaborated with over 150 IPs and, as of 2025, it has sold more than 800 million licensed products. Looking ahead, IP

A magic transformation The Oxford Street flagship is a vivid example of ‘store as billboard’ and how MINISO can turn a retail store into a cultural landmark.

Using Harry Potter for what it describes as the “narrative foundation”, the brand reconstructed the store’s flow, merchandising and interaction to deliver an immersive experience.

The façade and entrance were themed with house colour palettes and crest elements and inside it created a Platform 9¾ photo zone and a large-scale Hedwig display. Blind boxes, plush and figurines, drinkware, stationery, fragrance and accessories were arranged in zones themed as the four Hogwarts houses, guiding shoppers through a smooth progression from browsing to buying, with built in moments for capturing and sharing.

A branded Harry Potter bus tour across the city extended the immersive feeling beyond the store to build broader citywide buzz and conversion.

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THE BIG INTERVIEW: MINISO

merchandise is projected to account for more UK growth than half of total sales by 2028.

MINISO has made strong progress in the UK over the They are staggering figures and you can past year. In 2025, the number of UK stores surpassed understand how brand owners are so keen to 50, with a presence across London’s core shopping districts as well as major cities and regional hubs. It also work with the MINISO team. Over the past year, it has hosted key activations featuring IP entered Scotland for the first time, expanding into Edinburgh and Stirling, which marked an important step pop-ups for brands such as Stitch, ONE in broadening its geographic footprint.

PIECE and Zootopia 2 among others, “These openings have been met with strong footfall and social engagement, especially among younger combining global recognition with localised consumers,” MINISO tells us. “Looking ahead, our focus is consumer engagement. on quality growth rather than scale alone. We aim to build It’s this combination of global launches and a denser, healthier store network in key shopping districts and communities, while continuing to optimise store global pop-ups, that sees MINISO carry out synchronised themed product releases across formats and sales efficiency.

“At the same time, we will introduce more of our multiple markets, while rolling out immersive proprietary IP and deepen collaborations with leading pop-up experiences in key shopping districts global and local IPs to launch exclusives and activations across the Americas, Europe and Asia-Pacific. that resonate with UK consumers, making MINISO a These pop-ups feature character installations, destination for everyday discovery and enjoyment.” themed environments and interactive It’s this dual strategy of licensed and elements designed to drive footfall, dwell time proprietary IP which MINISO believes will drive and social sharing. long-term growth, saying: “Our future Product innovation is also a “critical growth competitiveness will come not only from engine” MINISO explains. Its strategy spans key products, but also from content creation, everyday lifestyle categories including toy characters, storytelling and cultural influence.” collectables, home, beauty and stationery. Each Going forward, the brand has clear aims. year, it launches more than 10,000 new products “Interest-driven consumption will still be the through its ‘711’ strategy – every seven days, it core growth driver. We will intensify investment launches 100 new items, selected from 10,000 in licensed collaborations and original IP, enrich design proposals. “Innovation at this scale is interest-based categories such as toy made possible by a strong ecosystem. We collectables and blind boxes, and strengthen collaborate with more than 1,400 high-quality emotional value and personal expression to suppliers with extensive international brand elevate user experience experience. Creatively, our and purchase desire,” four global design centres MINISO concludes. with China as the hub, and Korea, Japan and the US as pillars - combine global Left: A branded Harry Potter bus tour helped to drive consumers to MINISO’s design language with local Oxford Street store.

Below: As well as licences, MINISO also cultural insights. This has its own proprietary IP. structure allows us to develop IP products that feel globally relevant yet locally resonant, while continuously expanding our IP portfolio through collaborations with designers and artists worldwide.”

As well as the licensed offer, MINISO also has its own proprietary IP - such as DUNDUN Chicken, PENPEN Penguin and Gift Bear and Friends – which it believes further strengthens its long-term brand value. It has also signed 16 IP artists and successfully incubated original and artist IPs such as YOYO, Kumaru and Carrot Street, further enriching its IP eco-system.

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The spring trade fair calendar is off the blocks and next it’s the turn of the toy shows – Toy Fair at London’s Olympia and Spielwarenmesse in Nuremberg. LSB catches up with the organisers of both events to find out more.

TRADE FAIR SEASON

Inset: Licensing is a “cornerstone” of Toy Fair 2026, says the BTHA Below centre: Rebecca Deeming-Mitchell, senior communications and events manager, BTHA.

Play

stations

L

icensing will continue to be a cornerstone of Toy Fair 2026, with character-driven ranges generating significant excitement throughout the show,” begins Rebecca DeemingMitchell, senior communications and events manager at the BTHA. “Following the recent successes of Minecraft, Lilo & Stitch, Peppa Pig’s new Evie launch, the anticipated releases of Wicked: For Good, plus several Disney launches, licensed products remain central to the wide variety of categories showcasing at Toy Fair.

“With storytelling at the heart of play, licensed ranges are projected to expand across multiple categories, from plush and collectibles to learning toys, highlighting the essential role they play in driving consumer engagement and retail success.”

Toy Fair – which takes place in the Grand, National and Upper West Halls of London Olympia from 2022 January – signals the kick off for the spring trade fair season for many in the licensing business.

“Toy Fair acts as the first opportunity of the year for exhibitors to showcase their licensed ranges in front of buyers, retailers, inventors, media, influencers and the wider industry,” Rebecca continues. “For companies with licensed products, this early visibility helps build momentum for upcoming launches and builds connections within the industry.”

“

Rainbow Designs will be one of the companies taking to the show floor at Olympia.

“Toy Fair is the first real opportunity to showcase our new lines and collections, and the event offers a great environment to meet with many of our major retail partners and licensors, connect with many of our independent retailers, and, of course, the opportunity to secure new business,” says sales and brand director, Zara Grindrod.

Product highlights and trends “Toy Fair 2026 will feature a line-up of licensed products from some of the industry’s leading names including Jazwares, Rainbow Designs, Funko, Tonies, The LEGO Group and more,” says the BTHA’s Rebecca. “Each will bring a fresh wave of creativity to the licensed space, unveiling new takes on muchloved characters inspired by major media moments and new releases.

“There was a significant Asian influence across the licensed sector last year, with major hits like KPop Demon Hunters, Hello Kitty’s 60th anniversary and Pokémon remaining some of the biggest properties in the market.”

Rebecca continues: “With Toy Story and a third Minions movie on the way, licensing is expected to thrive with immersive storytelling across multiple platforms and products that grow with children through play and learning. From collectable lines to audio storytelling and play-based experiences, licences continue to evolve - highlighting how families increasingly engage with their favourite characters in ever more meaningful ways.”

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Inset: Licensed products can now be found in almost all product groups at Spielwarenmesse.

Below: Christian Ulrich, board spokesperson, Spielwarenmesse eG.

“Rainbow is celebrating its 55th anniversary in 2026, and I believe the business has been exhibiting at Toy Fair since the 1980’s, so a good 40+ years. It’s a moment to reflect on our heritage, while looking forward to an exciting year ahead.”

For Ashley Holman, director at ToyTopic, the show is “the ideal place to show off our new development and showcase our capabilities to existing partners, but also potential new ones. This will be our sixth year exhibiting and the ability to show and meet everyone in one place at one time is really beneficial.”

ToyTopic will also be exhibiting for the first time this year at Spielwarenmesse in Nuremberg. Taking place from 27-31 January, the show is marking its 75th anniversary. “We are eagerly awaiting the Spielwarenmesse; we want to make the 75th anniversary an unforgettable experience for everyone attending the fair,” says Christian Ulrich, executive board member at Spielwarenmesse eG. Licences are a “key driver” of innovation at the show and they can be found in almost all product groups, says Christian. “Demand for licensed themes is growing steadily, which is reflected in the ever-increasing variety and visibility at the trade fair. The range of exhibitors with licensing topics extends from international market leaders to specialised medium-sized companies and innovative newcomers. Anyone looking for specific brands or characters will find a convenient licence search in the online exhibitor directory.

TRADE FAIR SEASON

“The LicenseLounge in the NCC West foyer is the central industry meeting place for anyone interested in licensing. Here, visitors can expect excellent networking opportunities and informative presentations on current trends and market figures in the LicenseTalks. Another highlight is the LicensePreview, where selected industry representatives gain exclusive insights into new licensing topics.”

Spielwarenmesse is also continuing its partnership with Licensing International, working with the trade body to further develop the LicenseLounge and LicenseTalks.

“Through this close cooperation, we are strengthening Spielwarenmesse as a central platform for the international licensing business and jointly setting new trends for the industry,” adds Christian.

Both Rebecca and Christian are clear on their aims.

“Every year, Toy Fair serves as a platform for the industry to grow, develop and most importantly, to connect,” says Rebecca. “Providing networking opportunities for all of our buyers, licensors, retailers, inventors, media attendees and more, we aim to foster three full days of invaluable collaboration.”

Christian concludes: “Especially for this anniversary, we want to bring the unique atmosphere of the Spielwarenmesse to life and bring the global industry together in Nuremberg - with many unforgettable moments and valuable contacts for the future.”

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TRADE FAIR SEASON

Introduced last year, Spring Fair is bringing back The Licensing Lab for 2026, this time round significantly expanded, both in footprint and ambition. LSB finds out more.

Inset: The Licensing Lab will host live talks, case studies, illustrator showcases, product reveals and guided introductions.

Below: Jackson Szabo, portfolio director.

Gold

lab S

pring Fair 2026 represents a “major stepchange” for the show, explains Jackson Szabo, portfolio director. “There’s a real sense of purpose and pride across the team,” he tells LSB. “We’re deep into build planning for our new feature spaces, final exhibitor confirmations are coming in daily, pre-registrations are looking good and the appetite from the industry has been overwhelmingly positive. The team is excited, motivated and genuinely thrilled to showcase what we’ve been working on.”

A key part of this will be a significantly expanded Licensing Lab for 2026 – bigger in terms of both footprint and ambition.

Jackson continues: “Licensing is now central to product development across gifting, toys, home and fashion. Buyers expect to discover licensed ranges that connect with fan communities and brand-led consumers. The Licensing Lab is a curated hub for brand owners, agencies, designers and manufacturers to showcase Inset: Bagpuss will be celebrating 52 years at collaborations, brand Spring Fair. extensions and new IP. Expect live talks, case studies, illustrator showcases, product reveals and guided introductions between licensors and retailers. Whether you create, own or represent IP, the Licensing Lab puts your business at the centre of the licensing conversation.”

A host of executives, brand owners and agents make up the roster of talks. These include character and entertainment specialists such as Aardman and Threewise, the licensing agent behind classic character Bagpuss, through to museum and heritage brands including V&A, Joules and Liberty, art specialists like Emma Lawrence Designs and industry

support companies including Fabacus, JMW Solicitors and Products of Change.

Among the licensees using the show to unveil product will be Widdop & Co. The company will be launching its new homeware collaboration with Parisi, the lifestyle brand from husband and wife duo, Kelly Brook and Jeremy Parisi (with both of them being at the show on Sunday 1 February), as well as debuting a fresh multi brand, global product partnership with Sanderson and Morris & Co. Introduced last year, Jackson says that feedback for The Licensing Lab was “overwhelmingly positive”.

He adds: “Exhibitors told us that Spring Fair connected them with buyers they wouldn’t normally meet. Buyers loved discovering licensed ranges in a retail-led environment. The appetite from both sides to build on the success was undeniable, which is why we’re investing in making The Licensing Lab a flagship feature, as well as highlighting designers and artists.”

Jackson recommends that visitors research and plan ahead to maximise their time at the show (which runs from 1-4 February at the NEC). “Utilise resources such as the Little Black Book and the array of great features at www.springfair.com such as the Exhibitor List,” he says. “Licensed ranges will be highlighted across the whole show, including Gift, Beauty, Kids, Toys & Play and Fashion through spotlight displays, guided trails and exhibitor showcases, ensuring buyers can discover brands relevant to their sector.”

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Apple

TRADE FAIR SEASON

watch Inset: According to Circana, licensed toys accounted for 37% of all US toy sales in 2025.

Below: Kimberly Carcone, evp of global markets.

O

Well over 650 companies are expected to fill the showfloor at the Jacob K Javits Center in New York from 14-17 February when Toy Fair once again takes over the city. LSB catches up with The Toy Association’s evp of global market events, Kimberly Carcone, to find out more on the show and how licensing is playing its part.

ur team is energised and deeply focused. The run-up to Toy Fair always brings a special kind of energy - it feels a bit like our own FA Cup,” says Kimberly Carcone, executive vice president of global market events at The Toy Association, when LSB asks how the team behind New York Toy Fair is feeling as the countdown to the 2026 show continues.

“Across product discovery, trend insight and education, the show continues to evolve in ways that reflect what businesses need most right now to succeed in a fast-changing landscape.”

Toy Fair returns to the Jacob K. Javits Center from 14-17 February, with over 650 exhibiting companies representing every major category of toys, games and youth entertainment.

This figure includes a good number of newcomers, as Kimberly explains: “We’re seeing a healthy mix of first-time exhibitors, from start-ups making their Toy Fair debut to international companies looking to expand into the US market.

This presence will be centred around the show’s Launch Pad zone.”

Interest from the retail community is also growing.

“More than 1,300 global buying organisations have already opted in, with registration spanning 59 countries and including 19 of the top 25 toy retailers - a clear signal of how important Toy Fair remains as a global meeting point,” says Kimberly.

The toy and licensing communities have always worked “hand in hand”, Kimberly continues, with licensed toys accounting for 37% of all US toy sales in 2025 (according to Circana).

“

“Licensed toys bring beloved characters and storytelling to life in ways that resonate across categories and demographics,” she says. “Toy Fair offers licensors and licensees an ideal environment to get a read on emerging properties, debut new programmes, strengthen partnerships and better understand how franchises are performing across categories.”

Kimberly says that The Toy Association maintains an “ongoing, collaborative relationship” with Licensing International: “Our teams regularly exchange insights on trends and industry issues to ensure we serve the needs of licensors, licensees and brand owners attending the show and throughout the year.”

Throughout the show, there will be in-booth activations, branded experiences throughout the event and dedicated educational programming that highlight the collaboration between the toy and licensing industries.

“To date, we have two Toy Fair University sessions planned: Your Guide to Partnering with Key Players in the Toy Industry, plus New Licensees and What to Expect. Product showcases will also help show and debut many licensed products,” Kimberly adds.

The Toy Foundation’s 2026 Toy of the Year Awards will also take place on Friday 13 February at Pier 60 in New York City, unveiling winners across 16 categories including licensed product.

It’s set to be a packed show, and Kimberly and the team have clear aims: “To ensure every attendee leaves with new insight, stronger relationships and a clearer sense of where the market is heading.”

LICENSING SOURCE BOOK 2026

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LICENSING FLIES HIGH WITH CHILDREN’S CONTENT

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TRADE FAIR SEASON

Itali

flair The Bologna Children’s Book Fair remains a key international hub for children’s publishing and content, with a key part of this being focused on the licensing sector thanks to the Bologna Licensing Trade Fair. LSB finds out what’s being planned for this year’s event including the International Kids Licensing Days and the awards.

T

his year will once again see Bologna Licensing Trade Fair take up its unique position within global children’s content event, the Bologna Children’s Book Fair. Taking place from 13-16 April, last year saw some 800 brands represented, with 60 international speakers for the seminar programme and 320+ matches between companies and designers for the licensing portfolio reviews.

It’s a popular fair, and for good reason – the organisers say that its dedication to children’s, teens and young adult brands helps to distinguish it from broader licensing expos, while its positioning within the vibrant hub of the book fair gives it access to a wide range of visitors.

To give you an idea of the potential here, BCBF 2025 attracted 33,000+ visitors to BolognaFiere, while there were over 1,500 exhibitors and 95+ countries represented. Having debuted last year, the matchmaking service is back – in 2025, the platform enabled companies and professionals to hold more than 1,700 meetings. Big news, meanwhile, is the introduction of a dedicated Toy Zone.

In addition to the exhibition space, the Licensing Business Lounge also offers a space where licensors, agencies and service providers can book a table to hold meetings.

Inset: A dedicated Toy Zone will be joining the show floor this year.

Below: In 2025, over 60 international speakers were part of the seminar programme.

For all those working in licensing and for those operating within the children’s content business in general, the BLTF/Kids organises the International Kids Licensing Days (IKLD) every year, three days of in-depth discussions with the main international key players, on the most relevant topics related to content for children and young adults, from licensing to publishing, from audiovisual to gaming and more. The conference programme is organised in cooperation with Licensing Magazine. In 2025, over 60 industry executives from around the globe shared their know-how, best practices, perspectives and strategies with attendees.

Meanwhile, the Bologna Licensing Awards will return for the ninth year. Last year saw the introduction of a new Licensed Gaming category, which the organisers will look to further build on in 2026.

For those who haven’t attended the show before, the Fair’s Cristina Angelucci offers this advice: “Explore the wide variety of exhibitors attending and the content showcased, and attend the intensive conference programme, in particular the International Kids Licensing & Media Days, where indepth interaction across the gaming, licensing, audiovisual, publishing, and toy industries is explored. Also, use the matchmaking platform to schedule meetings with the exhibitors attending.”

Asked what her ultimate aim is for this year’s show, Cristina concludes: “To optimise the licensing companies' business not only within their own industry, but also by exploring all opportunities and interactions for their products and brands with the publishing, media, gaming and toy industries.”

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DESIGN PREDICTIONS

Trd

tracking A reaction to hyper-digital perfection, rebellious pattern clashes, maximalist 80s joy and tactile crafting are just some of the design trends predicted by some leading artists agents for the coming year.

LSB serves up a feast for the eyes as a trio of experienced aesthetic bellwethers cite what they believe will be the cultural drivers of our creative tastes for 2026.

Soula Zavacopoulos, director of The London Studio (who through its Artists Collective represents a great number of designers and makers for licensing) Trend: Creative Playground “One of the artistic trends born from this, is what our in-house Above: Come rain illustrator Jaimee has named Creative or shine, Soula Playground. It's a trend that embraces all Zavacopoulos, director of The that is weird and wonderful. It features London Studio is there for artists. quirky and characterful designs with a human, handmade feel – a counterresponse to rapid digitisation and AI design.

There is a focus on self-expression, Above: Emotion over AI from relating to designs that are Susie Esse and some Creative unconventional and unique – Playground art from Jesuso Ortiz. helping to give consumers the more personal way of expressing and communicating that they are seeking products that are as individual as they are.

Experimentation is a feature of this trend, from experimentation with media – such as using spray paint, paper cut, collage and the juxtaposition of 3D and 2D elements – to experimental expression with illustration, such as playing with scale, using bold colour palettes, creating quirky characters and finding more personal and individual ways of connection through contemporary sentiment and captions.”

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Trend: Maximalism “This is another trend likely to grow as a reaction against hyper-digital perfection. As consumers strive to find ways to express their individuality and rebel against the norm, we see the growth Above & Below: Maximalism mayhem from Emmy Lupin of ‘dopamine décor and and Nicola Cowdery. dressing’ trending.

This translates as pattern clashing and vibrant colourways which break the rules. It may include modular patterns, graphic layered frames and energetic hand-drawn text. Rebellious clashing is the name of game, so you may see circus style patterns like harlequin diamonds, checkerboard and carnival stripes, which each create maximum impact, yet with nostalgic nods.”

Trend: Grown-up Kawaii “This joyful trend gives you cute characters and icons that appeal to kids, teens and millennials alike. It also plays beautifully into humour, friendship and cute celebration products.

The inspiration for this trend stems from the rise of kawaii culture in Western fashion and lifestyle. And we feel it will further escalate in popularity as consumers lean Above: Some kawaii towards comfort-seeking visuals cuteness from Mifkins and Nicola Watson. during stressful social climates.”

• All of the artists in this section are represented by The London Studio’s Artists Collective www.thelondonstudio.com LICENSING SOURCE BOOK 2026

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DESIGN PREDICTIONS

Deborah Millinship, artist agent for Advocate Art Trend: Maximalist 80s Joy “A reflection back to the fun 1980s; bright Above: Advocate’s and clashing colours reflected in fun patterns Debs Millinship. playful and dynamic icons.”

Trend: Purposeful Connection Above & right: Designs by “Captions will prioritise meaningful, positive Amanda Ruiz Alba and messaging to sincerely foster human Sophia Touliatou which hark back to the 80s. connection and build stronger, more authentic communities.”

Trend: Vintage Botanicals “Artworks with a vintage botanical flavour offer a sophisticated, timeless elegance to modern lifestyle and homeware products.”

Right & far right: Designs by and Above & above right: Positive messaging from Ashley Le Quere and Felicity French.

Victoria Nelson Amanda Ruiz Alba that reflect the Vintage Botanicals trend.

• All of the artists in this section are represented by Advocate Art www.advocate-art.com

Hannah Curtis, founder of Creative Left: Hannah Curtis.

Sparrow

themselves to be used to depict this trend.”

Trend: Identity & Lived Experiences “Portraiture and Above & left: Nature’s beauty by Jacqueline artworks focussing Wild and Siya Liu. on human elements with authenticity will be strong. With this trend we see portraits depicted in fun colourways that are raw, personal and imperfect.”

Trend: Positive Palettes “With so much negativity and uncertainty in the world we will be reaching for vibrant and popping colourways, contrasting colours and clashing tones.

Affirming sayings and slogans paired with fun illustration and mark making will be used for maximum impact.”

Trend: Tactile Craft “I predict that depictions of crafting, sewing, reading, making and still life scenes will also be popular, demonstrating the power and importance of human touch as well as the crafter behind the craft.

Hand-painted artworks, handdrawn illustration and the art of sketching, crafting, cutting and engraving will come to the fore.

Trend: Nature’s Calling “Illustrations using organic Above: A detailed materials and subjects that are illustration by Dawn Quigg. nature centric will chime with the public. As we strive to save our environment and habitat we see a focus on nature, wild meadows and woodlands as well as native animals and pollinators. Techniques, including depth through contrast, collage and texture layering lend Left: A design by Karin Lauria.

Above: Overlaying from Lindsay Roberts.

• All of the artists in this section are represented by Creative Sparrow www.creativesparrow.co.uk

Above & right: Popping colour from Clare Davis and affirming words and clashing tones from Mell Oliver.

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LICENSEE FEEDBACK

As we enter 2026, LSB asks a selection of licensees how they are looking to make the most of the first quarter of the new year from the upcoming trade shows to new product launches and beyond - and what would be their one wish for the year?

First up

Eda Gumush, commercial manager, Somerbond “As we head into 2026, Q1 is all about sharpening our licensing strategy - from making the most of key trade shows to driving momentum behind our new product launches.

We’re also seeing emerging and trend-led IPs reshape how customers buy, and that’s directly influencing the types of licences we pursue and how quickly we respond to new opportunities.

My one wish for the year is to build partnerships that are not only creatively exciting but truly future-focused, keeping us ahead of where the market is moving.” Above: Eda Gumush.

Below: Ashley Holman.

Ashley Holman, md, ToyTopic “2026 is set to be the biggest and best yet for ToyTopic.

The year starts with us exhibiting at Toy Fair, London and for the first time at Nuremberg toy fair which shows our plan for 2026 to grow further in Europe as a priority.

We are also launching more new lines from our ever growing portfolio of brands, as well as two new product categories which will be unveiled at the shows, which is very exciting. One wish for the year is a sensible UK budget to prevail and then trading across UK and Europe to stabilise and find some consistency.”

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Above: The Peaky Blinders movie is due in Q1 2026.

Left: Dan Grant.

Dan Grant, licensing director, Danilo “2026 will be an exciting year for licensing, with some really big movie launches throughout the year. I’m really looking forward to the Peaky Blinders movie in Q1, followed by a pipeline of family favourites through the summer including Super Mario Bros 2, Toy Story 5, Minions 3 and the PAW Patrol movie. The return of movies from Star Wars with the Mandalorian & Grogu, and Marvel with Avengers: Doomsday and Spider-Man will provide a big lift to these classic movie franchises. The new series of The Traitors launches on our TVs in Q1 and should be another big success for the show that has become a real favourite for so many people now.

From a personal perspective, I am really looking forward to the FIFA World Cup in the summer and will be hoping that the England men’s team can finally bring home a winner’s trophy. If Spurs can win something, then surely England can too!”

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LICENSEE FEEDBACK

Lisa Shand, md, Blueprint Collections “Blueprint's spring campaign is always an exciting one, with new product licensed launches and redesigns of our established collections. It is always great to see fresh new products on the shelves after the Christmas period.

My wish for 2026 would be world peace and global Above: Lisa Shand. financial stability.”

Mel Beer, head of licensing (global), Solent Group “We will be working hard to bring NPD to market for later in the year. We’re expanding our product offering on Cath Kidston to include new categories and will be signing/announcing new franchises for Q3/Q4 26 bag launches. I’m also looking forward to catching up with industry colleagues at London Toy Fair and Spring Fair, as I continue to search for more new additions to our ever-increasing portfolio.

My one wish for the year would be for the Chancellor to ease the cost of living pressures so that consumers have more disposable income to spend on our beautifully designed and crafted products.”

Right: Mel Beer.

Jonathan Tillery, chief executive, William Lamb “As we step into 2026, the first quarter is really about setting ourselves up well. We’ll use the trade shows to reconnect with customers, share the new products we’re genuinely proud of like our partnership with Mr. Men Little Miss, and make sure our offer reflects what shoppers want - not what we wish they wanted. Q1 is also about discipline: cleaner stock, better planning and giving our teams the clarity they need to hit the ground running.

It’s a chance to build confidence early in the year for our people, our partners and our customers. If we start strong, the rest tends to follow.

Inset: Jonathan My one wish for the year? That Tillery. we stay united, happy and healthy, and keep pulling in the same direction. When a business has that kind of shared purpose, it shows - in the culture, in the work and in the results.”

Sandra Vanstan, head of licensing, William Lamb “Spring Fair is a great way to kick start the year, where we will be showcasing new licences (like our Mr. Men Little Miss collection), plus new product formats.

My wish for the year is for even more opportunities for our fabulous team to keep expanding the creative possibilities with our licensing partners, and to surprise consumers with new concepts for the characters they love.”

Above: Sandra Vanstan.

Above: Mr. Men Little Miss is a new addition to the William Lamb portfolio.

Ben Grant, cofounder, Rubber Road “We are kicking off 2026 by taking ‘TUBBZ on Tour’ as we reveal what’s in store for 2026 at Nuremberg, New York Toy Fair and LA Spring Previews for starters. 2025 saw us sell over five million TUBBZ; we’re bracing ourselves for a storming New Year and are already on track to double these sales for 2026.

Q1 sees us celebrating new licence partners and characters including a huge rock god, legends from a massive, nostalgic TV show and duck tributes to a much anticipated animated movie coming later in the year. The piece-de-resistance, and what we are most excited for, is a whole new TUBBZ category coming in the summer. It’s been two years in the making and we know it’s a winner - my one wish for the year is for retailers, kidults and kids to agree.”

Above: Ben Grant.

Below: Rubber Road sold over five million TUBBZ in 2025.

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SAVAGE LANDS

To find out more about the exciting world of Neverland and unique publishing, consumer product and live event opportunities drop us a line at neverland@theblairpartnership.com

Great Ormond Street Hospital Children’s Charity. Registered charity no. 1160024.

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LICENSEE FEEDBACK

Robyn Cowling, head of licensing, Aykroyds “Off the back of two record breaking years at Aykroyds, we are looking forward to delivering wider market coverage and even more fabulous collections.

2026 is going to be a great year and we can’t wait to showcase all the hard work our teams have achieved behind the scenes to retail.”

Left: Robyn Cowling.

Fran Hales, head of portfolio and marketing, Rubies “As we step into 2026, we are excited to make the most of the first quarter by energising our presence at key industry events, especially Toy Fair. On top of this, one of our standout moments will be the official launch of the KPop Demon Hunters costume Inset: Fran Hales. line, developed in partnership Above: Rubies will be launching its with Netflix. This collection KPop Demon taps into the booming KPop Hunters costume phenomenon and is poised to line in 2026. captivate fans worldwide. Our one wish would be for dress up to be recognised as a key toy with significant play value and see further expansion across the toy aisles.”

Christine Roberts, head of licensing, Misirli “Q1 feels especially motivating with important licence anniversaries kicking off and continuing throughout the year. It has given us a great foundation for storytelling and has given us fresh product development which the team have loved utilising.

We are introducing several new launches from recently signed properties, including our Cat in the Hat PJ with Sainsbury’s, which is perfectly timed to align with World Book Day and build excitement in the lead up to the film releasing in November.

My one wish for 2026 is continued partnership and creativity across the industry, the kind of collaboration that truly elevates brands and product to create key moments in-store.”

Inset: Christine Roberts.

Allana Holmes, commercial director, Hunter Price International “Following months of exclusive previews, we take our product playhouse on the road to bring our own brands and licensed partnerships to life on the trade show stage.

We have a big brand approach to 2026 whether our own brands or global licence partners, our propositions go beyond the product itself to show potential retail partners how we can create and collaborate together to activate and excite.

This year we have some really ambitious goals. We’ve advanced so much as a business, laid some great foundations last year and now we’re coming for some major new categories and the goal is growth across our existing and emerging territories.”

Right: Allana Holmes.

Andy Downie, commercial director, Dreamtex “As we step into 2026 at Dreamtex, we’re focused on making the most of the first quarter by building on the momentum of a very busy Q4. The energy from seasonal launches to major blockbuster movie tie-ins has set us up for a steady and well-prepared start, and we’re ready to tackle the New Year with confidence.

Q1 will be all about aligning our strategies with what promises to be a landmark year for content. With the World Cup, a new Minions movie and Toy Story 5 on the horizon, just to name a few, we see real opportunities to time our launches, build fresh narratives and drive engagement across our licences and product ranges.

Our one wish for 2026 is that it becomes a year defined by exciting collaborations because when the industry works together, everyone grows faster.”

Left: Andy Downie.

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Allie Wilson, divisional sales director, Blues Group “Blues Group is starting 2026 on a positive note, with momentum building across our entire business. From baby, toddler daywear and nightwear through to ladies nightwear and dress up, every category has clear opportunities for growth as we move into Q1.

Dress up remains a standout focus for us for early 2026 - especially as we gear up for Spring Fair - but what’s exciting is how well our wider apparel offering is aligning with retailer needs.

We’re seeing a real appetite for newness across the board: fresher prints, sharper storytelling and more franchise-led product that ties seamlessly across age ranges and categories.

With several major film launches and franchise moments landing in 2026, we’re expecting these to be key trade drivers - not just for dress up, but also for coordinated daywear and nightwear ranges that let retailers build connected stories in-store and online. This synergy across categories is where we see the biggest opportunity.

My wish for 2026 is that retailers continue to back innovation and trust in the strength of fully joined-up design thinking. We know when we align creativity with consumer insight and franchise momentum, we can deliver cohesive, compelling product ranges across every part of the business.”

Jasmine North, licensing coordinator, TDP Textiles “For Q1 2026 we are excited for the launch of new products including changing robes and summer accessories in our ‘Swim & Beach’ ranges. We’re seeing an increase in destination buying, where buyers are wanting Above: Jasmine North. products that complement each other and where consumers are increasing their basket spend – which works well online in particular.

Our one wish for 2026 would be that we can build on the back of successful movie releases, just like the Wicked phenomenon that we have seen in 2024 and 2025. We have many exciting movies to look forward to in 2026 from Disney, Marvel, Warner Bros., Paramount, Universal and Mattel.”

Rob Broadhurst, md, Brand Alliance “The first quarter of the year is always busy as we are finalising product ranges for launch in AW. Depending on the product type, there's often a scramble to get things confirmed pre-Chinese New Year - but this year we will be heading into it off the back of a crazy Q4 2025 as we launched KPop Demon Hunters in select retail channels. The sellthrough has been phenomenal so has helped increase the ranges for the phase two launch, which starts in January - so hopefully this continues through 2026.

It's also toy fair season and, even on the softlines side, we find these really useful events for market research, trend and licensee/retail meetings so we try and make the most of those opportunities.”

Molly Perkins, brand and licensing manager, Wild “After an incredible 2025, we are carrying that growth and energy straight into the New Year. We have an exciting pipeline of licensing collaborations, fresh scents, new cases, NPD and a major product innovation that’s going to level up the Wild world all created to make sustainable personal care feel accessible, effective and something you’re genuinely excited to have in your bathroom.

If we could have one Wild wish for the year, it would be to see even more people make the switch to refillable personal care and ditch single-use plastic in their daily routines. Every small swap adds up, and we’re proud to be one of the brands leading the way in driving that change.”

Right: Molly Perkins.

Mark Searle, md, DK+ “We're kicking off 2026 with a bang. We have a major movie tie-in to announce and will be revealing exclusive content for our upcoming new LEGO Fiction range, too.

We will be meeting with many of our licensing partners in London, New York and California for creative planning, not only for the year's big books, but new ideas for 2027 and beyond too - book publishing takes time and means we need to think ahead.

DK will be attending Toy Fairs in New York, Nuremberg and other trade fairs internationally where we get inspiration for new brands, as well as insights on what kids are excited about. Each year in February we take over the British Film Institute to run our own showcase event, DK Presents, where we will announce our biggest books and newest licensing partnerships.”

Right: Mark Searle.

Left: Rob Broadhurst.

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SPOTLIGHT ON: LW ENTERTAINMENT

Ctre

stage

Inset: The largest of LWE’s titles, Phantom of the Opera will be celebrating its 40th anniversary in 2026.

Bottom: Phantom of the Opera teamed with streetwear brand Palace Skateboards for a Phantom-themed fashion collection and skateboard deck.

The stage is set for a bold new act for LW Entertainment (LWE), formerly The Really Useful Group. Known for innovative, ground-breaking theatre all over the world, the company is broadening its strategy, extending Andrew Lloyd Webber’s iconic musicals into entertainment franchises that reach far beyond the final curtain call.

LSB finds out more.

L

W Entertainment waited for the perfect moment to step into its new identity, says chief commercial officer Libby Grant: “We wanted to use our rebrand to articulate the scale of our ambition, paying tribute to the incredible work that came before us.”

With over $16bn generated in box office sales, 300 million tickets and 40 million albums sold, and performances staged in 148 countries in over 50 languages, Andrew Lloyd Webber’s musicals are some of the most commercially successful entertainment brands in the world. In 2025 alone, over 4.5 million people across 28 countries saw a Lloyd Webber musical, with the global box office reaching over £400 million and music streamed over 300 million times.

LWE’s rebrand signifies a new era of expansion with an ambition to deepen engagement with existing devotees and engage a whole new generation of fans. Plans include Inset: Sofitel London St James’s Phantom Afternoon Tea.

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immersive and themed entertainment, a revitalised music distribution strategy and a new approach in book publishing, film and television, as well as an ambitious global consumer products programme.

“Music and live performance remain at the heart of everything we do and we will continue to innovate and evolve what we do on stage. What we are doing is actively extending that storytelling,” Libby states.

“This is a strategic move to drive success for generations to come across multiple touchpoints.”

Working in partnership with the likes of Michael Harrison, Jamie Lloyd, Cameron Mackintosh and other world-leading producers, promoters and partners, the company’s theatrical slate keeps its brands firmly in the cultural spotlight. Recently, the multi-award-winning Sunset Boulevard in London and on Broadway, the Olivierwinning revival of Starlight Express in London and a new Evita have all been huge hits. Jesus Christ Superstar played a sell-out run at the Hollywood Bowl and a new Superstar in London was the fastest selling pre-sale in London Palladium history. Looking ahead, a new Cats production is coming to the UK capital next summer, followed by a major UK tour.

Alongside ‘traditional’ stage productions sit reimagined versions designed to reach new audiences. For example,

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Cats: The Jellicle Ball will bring ballroom culture to Broadway in 2026. “These new versions complement the originals, which are still very successful and integral to our global strategy,” says Libby.

The largest of LWE’s titles, Phantom of the Opera, celebrates its 40th anniversary in 2026. To date, Phantom has played to over 160 million people in 47 territories and 195 cities, grossing c.$6 billion worldwide (adjusted for inflation) – putting it on a par with major movie and TV franchises. In 2026, Phantom will be live in more than 40 cities, including tours across North America and Asia and first of their kind Spanish-language tours in Spain and Latin America.

Broadening the franchise, Masquerade, an entirely new immersive Phantom experience, is live in New York, while recent collaborations range from limited edition art prints by Studio MinaLima to a streetwear partnership with Palace Skateboards.

Stepping into experiences beyond theatre, a hugely popular Phantom Afternoon Tea is live at Sofitel London St James, with plans for global expansion.

Furthermore, a new worldwide publishing programme with Penguin Random House will launch in 2026, beginning with Our Strange Duet, a Young Adult reimagining by bestselling author Erin A. Craig focusing on the female lead, Christine Daaé; a coffee table book and three Little Golden Books will follow.

LW Entertainment is also working with Qubic Pictures to explore Phantom of the Opera anime.

To extend its franchises into products, LW Entertainment has hired Kerry Fox-Long, formerly of Warner Bros. Discovery,

as global head of consumer products. Since her arrival, Merchantwise has been appointed to spearhead a global multi-IP licensing programme across the UK, Europe, China and Australia. Event Merchandising is engaged in managing owned and operated e-commerce store channels, and LWE is exploring physical retail stores.

“With Phantom’s 40th celebrations as the cornerstone, we’re partnering with Merchantwise to activate an exciting roadmap of consumer products to take our franchises from stage to shelf, including global retail partnerships in fashion, lifestyle and collectable categories,” says Kerry. “The breadth of the portfolio, with strong appeal across ages (for example, over 500k children watched or participated in an ALW musical at school in 2025), means we offer a multi-generational retail opportunity.”

A refreshed music distribution strategy is also driving engagement. The company has seen yearon-year streaming growth of 30%, fuelled by new recordings from artists such as Rachel Zegler and Adam Lambert, influencer mashups and a focus on vinyl. The recent appointment of The Other Songs and The Orchard to manage and distribute Andrew Lloyd Webber’s catalogue will see the company step into a new era musically.

“None of this is about short-term, quick wins,” Libby concludes. “We’re building a long-term cross-category strategy that ensures Andrew Lloyd Webber’s musicals resonate for generations to come. This is an exciting moment for us and our partners as we unlock huge opportunities across a portfolio of truly global, iconic titles with multi-generational appeal.”

Above: August 2025 saw Cynthia Evrio take the lead role in a limited run of Jesus Christ Superstar at the Hollywood Bowl.

Inset: Rachel Zegler gave a headline-grabbing performance in Evita at the London Palladium in summer 2025.

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NE 2026

Mog’s Bad Thing A brand-new animated special headlining Channel 4’s Christmas lineup, supported by a heavyweight, cross-platform marketing campaign.

Cinema events planned for Mog specials and The Tiger Who Came to Tea. New style guides featuring film assets available for the first time.

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The live stage show returns for its 12th year in London’s West End! Nationwide UK tour continues, with major regional venues confirmed.

Two cultural hits, 10M+ combined viewers: Mog (5.7M) Tiger (5.2M)

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BEHIND THE BRAND: UK GREETINGS

Inset: (left-right) UKG’s Ben Whittington, head of brand Louise James and business development manager, Alex Wilson on the stand at BLE. Below centre: The Bubblegum Top Hun look has a fun fashion focus.

Bbleg’s

“

renaissance While no stranger to licensing as a licensee, the greeting card, wrap and partyware company UK Greetings made a stand on its status as a licensor at last year’s BLE, with retailers and licensees clamouring to learn more about the relaunch of Bubblegum as a licensing brand as well as expansion plans for its Boofle brand’s pawprint.

LSB travels back in time and then into the future with Ben Whittington, UKG’s creative director of licensing, character and humour to talk all things Bubblegum.

O

asis isn’t the only brand who believes the time is right for a relaunch!” joked UKG’s Ben Whittington, standing in front of an impressive display of various incarnations of Bubblegum branded merchandise on a prominently positioned stand at BLE last October.

Ben can definitely lay claim to ‘been there, done that, got the t-shirt’ on the Bubblegum front, having ‘done’ work experience at UKG’s design studio when the brand was making its debut as a greeting card phenomenon back in 1996.

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Now though, Ben is set to add some new t-shirts to his wardrobe, thanks to the suite of style guides that have been developed for the brand, appealing to different demographics that have already caught the attention of retailers and licensees.

The first time round, in the late 90s/early noughties, Bubblegum was a greeting card gamechanger for UKG and its retail stockists, with Clintons (the leading specialist chain at the time) reporting stampedes of youngsters in its stores, all keen to get their hands on the Groovy Chick, Cool Dude, Hunny Bunny and Footie Mad products.

The winning combination of quirky characters with outsized heads, statement slogans and block colour backgrounds broke new ground, igniting a following which saw the brand notch up sales of £350 million, and that was in 30 years ago money.

Ben has fond memories of Bubblegum the first time around, but he is even more excited by the potential of the relaunch as an all-encompassing

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Right & below: The new Bubblegum style guides for licensees include various fonts and backgrounds to appeal to different socio-demographics.

lifestyle brand. And while greeting cards will feature in the plan, this time round it is the licensing programme that is taking the lead, with the mission of seeing Bubblegum’s renaissance on all manner of consumer products, from fashion to homewares, stationery to comestibles.

“Bubblegum was sunset in the early 2010s, giving it time to rest. Little over a year ago we started exploring what it would look like if we were to relaunch the brand,” reveals Ben, who wasted no time in getting in touch with Phil Renshaw, cocreator of the brand to bring him on board for the relaunch.

While recognising the power of a nostalgic pull for Bubblegum, the UKG licensing team wanted to ensure that the brand would resonate with a whole new breed of consumers, instigating a series of consumer focus groups to gauge reactions to the brand as well as the different design treatments.

As Ben sums up: “Licensed merchandise is all about selfexpression,” so the UKG team set about creating different looks that would ‘speak’ to different demographics. The resultant six style guides span different looks and accompanying

Above: UKG’s stand at BLE also featured Boofle, which already has a licensing programme.

messaging to appeal to distinct groups, ranging from those who experienced the brand first time round who may have moved on from seeing themselves as Groovy Chick, but still may see themselves as a Top Hun, those into anything ‘vintage’, through to the more Gothic-inclined, as well as Gen Z, with all aesthetics enhanced by sprinklings of popular culture tenets.

“The Kooky Spooks look, for example has been crafted to appeal to the growing group who have a fascination for the gothic, magical and mystical while Be Kind is all about positive messaging of friendship bracelets and bubble tea that mirrors Taylor Swift’s following,” says Ben. While still early days, gauging by the positive response received at BLE it will not be long before we see Bubblegum being re-inflated in retailers’ stores on all manner of products before too long.

Right: UKG has published a Boofle children’s book.

Below: Some products which demonstrate how well suited the Boofle brand is for the nursery and preschool sector.

Puppy love While the Bubblegum brand has been resting from the limelight for 15 years, UKG’s Boofle brand, which was also showcased at BLE, not only enjoys success in the card racks, it already has a licensing programme, which is now set for further expansion.

Now being nurtured by UKG’s new licensing business unit, which is also managing the licensing for Bubblegum, fresh new looks and ideas will translate the loveable pup onto more clothing, footwear, toys, publishing as well as other product areas.

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IN CONVERSATION WITH: WILLIAM LAMB

Backed by over 130 years of heritage, William Lamb has earned its place as the licensed footwear and bag supplier of choice for some of the UK’s largest retailers. Now, with new leadership bringing renewed purpose and a clear vision for what comes next, the Yorkshirebased business is stepping confidently into its next chapter.

Best foot forward

F

ounded in 1887 as a manufacturer of clogs for miners, William Lamb has evolved into one of the UK’s leading specialists in licensed footwear and accessories. Today, the family-owned business combines deep heritage with modern commercial agility – something that becomes instantly clear the moment you step inside its Wakefield headquarters.

Behind the Victorian façade lies a 50,000 sq ft operation humming with creativity and expertise.

The building – used continuously by the company since the 19th century – is a maze of studios, offices and showrooms, as well as home to a vast warehouse. There is even a small museum, showcasing product innovation from across its long history, from early workwear to today’s characterled kids’ collections.

What’s also surprising is that many of the people working there are from generations of the same families. “Over 65% of our team have been with us more than 15 years,” points out head of licensing Sandra Vanstan. “Family, people, authenticity and

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Inset: Head of licensing Sandra Vanstan.

Below: In addition to footwear and bags, the William Lamb offering extends to licensed accessories such as umbrellas.

Bottom: Ceo Jonathan Tillery joined the business in June 2025.

integrity are at the heart of our business.

You can feel it in the building and in the relationships we have with our customers and licensors.”

For decades, William Lamb has kept a low public profile. “We haven’t felt the need to put our heads above the parapet and say hi,” says Sandra.

“We have a simple business formula: we make great product, make it properly and on time, and if anything goes amiss, we put it right.” Because of that, the company enjoys solid relationships with some of the biggest names in retail including Next, Tu, F&F, Barbour, Clarks and MiniBoden, and has a trophy cabinet full of design and licensing awards that it has accrued over the past 20 years.

However, the appointment in June 2025 of new ceo Jonathan Tillery, who has brought with him substantial retail experience from George at Asda, Primark, TK Maxx and more, has injected fresh momentum into the business, prompting the team to step forward and celebrate what has long made the company successful.

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Inset: The company has been based at its Wakefield HQ since the late 1800s and is still owned by the Lamb family.

Below centre: Adding fun elements such as plush detailing elevates the company’s core backpack ranges.

Bottom: William Lamb works with some of the biggest names in retail and is the official supplier of licensed slippers to George at Asda.

“Retail cycles have accelerated, compliance expectations have risen and demand for instant, impactful licensed product has never been higher.

That’s exciting, because that’s what we do,” Jonathan explains. “The biggest shift is supporting the growth of our online customers. That means investing in more licences, more options and flexible call-off solutions.”

The strategy is paying off. “We’ve had real success expanding our accessories range,” Jonathan continues. “Where e-commerce partners might once have taken only backpacks, they’re now taking fashion bags, water bottles and trialling footwear.

Many now take our licensed wellies, slippers and back-to-school shoes.”

Design remains one of William Lamb’s strongest differentiators. The company’s in-house designers “live and breathe trends”, working closely with buyers to build ranges that feel both commercially sharp and brand-authentic.

Designers are grouped by customer and product type to ensure a deep understanding of each retailer’s shopper, while a team of technical specialists provides support on more complex constructions. It is this combination of creativity and rigour that has cemented the company as a go-to licensee for global names such as Disney, Mattel and Hasbro.

When it comes to selecting licences, a measured approach is central to the company’s success; there’s no scatter-gun brand slapping here. Instead, the company focuses on highperforming IP, such as Bluey and Stitch, providing ‘good, better, best’ options for different price points. Details such as plush ears on backpacks or innovative footwear

IN CONVERSATION WITH: WILLIAM LAMB

silhouettes bring characters to life in ways that feel fresh, accessible and true to brand DNA. Concentrating on popular characters doesn’t mean the company is risk-averse. “We exist to serve our customers,” Jonathan notes. “If someone asks for something different, such as a K-pop licence, we’ll find a way to do it. But we’ll do it in a way that is distinctive and has longevity.”

A major part of William Lamb’s value for retail partners is its ability to provide an end-to-end service, covering everything from creative development and sampling to production and delivery.

On-the-ground teams in India, China and Vietnam ensure consistency and ethical oversight, and the business works only with factories that meet stringent international standards.

As for the future, Sandra promises “new licences and new products are always just around the corner.”

The team also sees potential in the fastgrowing kidult segment, where nostalgialed licences are increasingly resonating with adult consumers. But whatever opportunities lie ahead, the company is perfectly placed to capitalise on them.

“As a family-owned company without shareholders, and in good financial health, we’re able to be agile and try new things,” states Jonathan. “At a time when retailers are having to cut overheads, I’m happy to invest in people. We have strong financial acumen, incredibly creative designers, experienced teams – plus, we’re passionate about what we do. All that makes us the perfect one-stop shop within our shoe and bag specialisms.”

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THE RELAUNCH OF MOSHI MONSTERS Inset: (left to right) Ross Macleod, cco at Mind Candy; Eloise Bradley, partnerships consultant at Reg&Partners; Chris Wilson, managing partner at Reg&Partners; and Anya Manek, senior account manager at Reg&Partners.

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monster return Moshi Monsters, one of the most iconic kids’ properties of the 2000s, is returning with a gaming experience designed to excite original fans and captivate a whole new generation. LSB finds out more.

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hen Moshi Monsters first launched in 2008, the London-based digital entertainment company Mind Candy tapped into something special. The game quickly exploded into a global phenomenon: by 2011, half of all children aged 6–12 in the UK and Australia were playing, and one in three in the United States.

Worldwide, more than 100 million players adopted monsters, solved puzzles and collected the adorable Moshlings. The brand dominated toy aisles too, becoming the most licensed kids’ property in the UK with 90 million figurines and 170 million trading cards sold.

Now, as the brand approaches its 20th anniversary, Mind Candy is preparing a relaunch designed with scale, vision and a clear

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understanding of today’s media landscape. The new Moshi Monsters will be a gaming experience merging the nostalgia and emotional pull of the original with new features and new ways to play for modern kids.

Mind Candy has revealed it will be launching Moshi Monsters on mobile for the first time, with players able to seamlessly play on the go on phone or tablet, and at home on PC, with progress saved across devices. Alongside beloved

Market strength • 100 million legacy users • 1.3 million followers across Moshi social channels • 1.2 million users in the Mind Candy CRM database • Most licensed property during its peak in the UK • 170 million trading cards sold • 90 million figures

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THE RELAUNCH OF MOSHI MONSTERS

elements of the original, the game will also include new playable characters, new missions, minigames, Moshlings and locations to explore.

To support the relaunch, Mind Candy has appointed Reg&Partners as the brand’s European licensing agent. The agency is already building momentum behind the scenes. Managing partner Chris Wilson sees enormous potential ahead: “Moshi Monsters is a global IP with a ready-made character universe. It’s instantly recognisable with an existing fanbase in the millions across the UK, Europe and the US. We are delighted to work with Mind Candy during the relaunch and there are some hugely exciting plans ahead.”

According to Reg&Partners’ partnerships consultant Eloise Bradley, industry interest is strong: “The great thing is that everyone we speak to already knows the brand. They can remember the hype around Moshi Monsters the first time. That is why this is such an exciting relaunch. We’re speaking to two distinct audiences at once. On one side, we have our original fanbase - now aged 18 to 30 - who grew up with Moshi as part of their childhood social life.

They’re Millennials and Gen Z, digital natives scattered across the UK, Europe, the US and Australia, and they’re driving the huge nostalgia wave we’re seeing on TikTok, Instagram and Reddit. They also have more disposable income than they did as kids, and they’re actively seeking out merch, collectables and nostalgia-driven drops.”

Eloise continues: “Then we have today’s 612 year olds - the next generation of fans who are incredibly mobile-first, consuming content on YouTube, TV and mobile games, and heavily influenced by their peers. Their purchasing power may be indirect, but parents and relatives are ready to buy into the toys, game passes, merch and collectables that connect with what their kids love. Together, these two audiences give Moshi a truly rare opportunity: nostalgia meeting discovery, all at the same time.”

The diverse audience appeal creates wide licensing potential: from toys, games and publishing for young fans to fashion, collectables and nostalgia-driven merchandise for adults. The Moshi characters lend themselves naturally to

Above: The return of Moshi Monsters is going to be a “really big opportunity”, says Reg&Partners.

collectables, rarity culture and drops; perfect for today’s retail landscape.

With influencer partnerships, paid media, trade PR, social cross-promotion and physical activations planned for 2027, the brand is gearing up for a large-scale, co-ordinated comeback. Chris sums up by saying: “It really is going to be a busy 2026 as we gear up for the relaunch in 2027. This is going to be a really big opportunity and we’d love to hear from anyone who wants to be involved.”

The return of an icon Ross Macleod, chief commercial officer at Mind Candy, says: “We’re delighted to be relaunching the Moshi Monsters franchise. This sees us bring the beloved virtual world back to PC and onto mobile for the first time. As online safe spaces for kids become increasingly scarce, we see Moshi Monsters as the antidote for the brain-rot generation, offering a truly safe, fun and exciting alternative which kids, parents and our 100 million plus legacy fans will love.

“Moshi Monsters has always been more than a game.

It’s a BAFTA-award winning world of beloved characters which remain universally known and iconic today. With a gold album, film, number one magazine and more than $1 billion in retail sales, the richness of its IP is proven to naturally extend. As with the original, our approach will be 360, encompassing game, animation, music and merchandise. We're excited to talk to partners who want to be a part of the coolest thing to come out of the UK over the next 10 years.”

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BRAND FOCUS: HOT WHEELS

Drive

Inset: Big action and big wheels transformed into streetwear essentials

by PUMA.

time

Mattel’s Hot Wheels has a passionate global fan base that spans kids, families and a rapidly growing adult community. Under Mattel’s evolving consumer products strategy, the brand is accelerating far beyond the toy aisle and into culture, fashion and lifestyle.

LSB finds out more.

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ot Wheels has been at the forefront of vehicle play for 55 years, with the iconic cars and orange track a feature of childhoods across the globe. “Few brands can claim over five decades of cultural impact while still feeling as relevant today as Hot Wheels does,” says Mara Verze, head of consumer products UK & Ireland at Mattel. “Hot Wheels stands out because it’s a global icon with real emotional resonance.”

Mattel’s focus for Hot Wheels - as with all of its portfolio - is on expanding beyond the toy aisle.

“We’re very deliberately positioning Hot Wheels as a cultural and lifestyle brand, one that resonates across generations and passions, from fashion collaborations with the likes of the Sidemen, Maje, Zara, and H&M to collectables Right: The iconic orange Hot designed by companies such Wheels track has been entertaining as Gucci,” says Mara. kids for over five decades.

This ambition has already translated into a diverse slate of partnerships. Over the past year, Mattel has successfully extended Hot Wheels into fashion and retail environments with collaborations with

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Right: Kids’ track jacket from H&M.

PUMA, Marks & Spencer, Panini and Tonies as standout examples.

“What’s really stood out is how these partners have embraced the visual heritage and iconic vehicles of Hot Wheels as genuine creative inspiration, hiding easter eggs throughout the designs,” says Mara. “Whether it’s through bold graphics, colour palettes or storytelling rooted in automotive culture, that depth of collaboration resonates strongly with UK consumers and reinforces Hot Wheels as a brand with real cultural relevance across generations.”

Balancing that heritage with a modern outlook is a key consideration when selecting licensing partners. With more than 55 years of history behind it, Hot Wheels draws strength from nostalgia. “Balancing nostalgia and innovation sits at the heart of how we approach our brands at Mattel,” says Mara.

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BRAND FOCUS: HOT WHEELS

Above: Mattel teamed with YouTubers, the Sidemen to launch an exclusive capsule collection.

Right: Marks & Spencer’s collection includes a lunch box.

“As a company that is proudly 80 years young, longevity comes from continually evolving while staying grounded in what made you iconic in the first place.”

For Hot Wheels, that means respecting the legacy of “the iconic cars, the orange track, the history of racing and performance” while encouraging partners to reinterpret those elements in fresh and unexpected ways. “Innovation might come through new materials, new categories, new technologies or new cultural spaces,” Mara adds, emphasising that heritage should act as a creative foundation rather than a constraint.

Looking ahead to 2026, the focus remains firmly on strategic, design-led partnerships that push Hot Wheels into new territories. While specifics are under wraps, Mara hints at what’s to come: “Fans can expect to see more collaborations that sit at the intersection of fashion, collectables, automotive culture and entertainment.”

Premium experiences will also play a larger role, designed to deepen engagement with core fans while attracting new audiences.

In terms of growth, Mara picks out the adult fan segment as a key area. “Our adult fans continue to show huge appetite for Inset: Maje taps into the premium products, growing adult fan space collectables and lifestyle with its 2025 collection. collaborations.”

From a category perspective, Mattel is focused on expanding further into fashion, home, outdoor and publishing. Live experiences such as the Hot Wheels Stunt Show and Hot Wheels Monster Trucks Live are important too, playing a key role in building brand engagement with UK audiences beyond retail.

Geographically, the UK remains a strategically important and highly influential territory for Hot Wheels. “It’s a market where trends are shaped, partnerships can scale internationally, and fans are deeply engaged across generations,” comments Mara. “That makes the UK an ideal platform for launching locally relevant collaborations and activations that can then travel more widely across EMEA and beyond,” she adds.

What excites Mara most about Hot Wheels is the huge amounts of creative potential. “We’re seeing partners increasingly view Hot Wheels as a platform for storytelling, design and cultural expression,” she notes. “The future is about collaboration that feels bold, unexpected and authentic – partnerships that surprise fans while staying true to what makes Hot Wheels iconic. That combination of heritage, innovation and global passion makes this an incredibly exciting time for the brand and for everyone working with it.”

Below: Hot Wheels Monster Trucks Live Glow-N-Fire tour continues into 2026.

New year, new truck Following the success of Hot Wheels Monster Trucks Live Glow-N-Fire tour in 2025, the tour continues in 2026 with a new truck: Rhinomite - the dynamite Rhino themed truck. “We are incredibly proud to continue expanding the award-winning Hot Wheels Monster Trucks Live with Family Entertainment Live,” says Julie Freeland, VP of global location based entertainment at Mattel. “The debut of Rhinomite brings even more excitement to the lineup which we can’t wait for fans to see.

The Glow-N-Fire tour is an unforgettable experience full of action and energy that only Hot Wheels Monster Trucks can deliver.”

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Making a

IN CONVERSATION WITH: ATELIERS VERTS Right: Ateliers Verts founder Andrew Levy.

Bottom: The Dready football-inspired t-shirts produced for ClubFC are made using recycled materials.

Below: An eco-friendly range of Groovy Chick apparel is set to launch in Primark.

DIFFERENCE The founder of Ateliers Verts, an online retailer of luxury eco-conscious products, Andrew Levy also manages several sustainability-focused licensing projects for leading brands including Bang on the Door and Dready/Sista. Here, he tells LSB why eco-conscious licensing is more than a positioning statement – it’s a non-negotiable business principle.

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stablished in 2019, Ateliers Verts has built its name on championing environmental awareness. “Every product sold on the platform is associated with a charity or good cause,” founder Andrew Levy explains. “We also donate at least 1% of our turnover to good causes for people and the planet.” It’s little wonder, then, that Andrew applies the same principles to his wider business dealings in the licensing space. “We choose to work only with licensors whose values genuinely align with ours,” he states. “That’s why partnerships with creators like Bang on the Door [Groovy Chick] and Dready Original [Dready & Sista] feel so natural. They care deeply about the climate crisis and environmental emergencies, just as we do. When that alignment is real, it becomes much easier to build responsible product ranges that consumers can trust.”

The company’s licensing programme is intentionally curated, with every licensee required to meet defined eco-conscious criteria.

“Our licensees work incredibly hard to source ecoconscious materials and packaging,” says Andrew.

“But retailers also have sustainability demands, and sometimes that means elements of a product’s eco ambition get diluted. It’s not always the retailer’s fault – they’re responding to their own customers, and eco-consciousness isn’t always the top priority for shoppers. Price and design still lead. But if customers can see that genuine consideration has been made, they’re generally happier with their purchase.”

This is exactly why Ateliers Verts keeps the pressure on internally. “The onus is on us as a

licensor and agency to insist that the brands are only licensed under strict eco criteria,” Andrew notes. “Sometimes revenue has to take second place, but we’ve been fortunate.

Our apparel lines usually sell out quickly. When you pair strong brands with high-quality sustainable materials, the model can absolutely deliver financially.”

For every purchase of its eco-conscious products, Ateliers Verts donates 1% of its turnover to 1% For The Planet, helping fund environmental projects worldwide.

“Financially giving back is imperative,” Andrew emphasises. “Sustainability can’t just be something we talk about, it has to be something we actively support.”

Consumers will soon see more of these principles in action. New Dready collector football-inspired t-shirts are launching at ClubFC, and fresh Groovy Chick apparel will arrive in Primark – both created with recycled materials and ecoconscious distribution and packaging. “We’re proving that sustainability and strong licensing can succeed together,” Andrew says. “But you have to stick to your principles.” www.ateliersverts.com andrew@ateliersverts.com

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We make the beauty happen.

SLG are a global beauty brand business that partner with the great & the good of fashion, celebrity & popular culture to create incredible beauty & lifestyle collections.

We’d love to talk to you.

Lucy.Beresford@slgbrands.com www.slgbrands.com

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Inset: The range is anchored by a series of products inspired by the Porsche 917 KH and its Salzburg livery.

STATE OF THE NATION: BRANDS

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LSB takes a look at some of the latest collaborations, launches and initiatives in the brands, lifestyle, art, FMCG and corporate sector.

Inset: The Royal Pavilion at Brighton is continuing to grow its licensing programme.

Smeg revs up with Porsche Porsche and Smeg have unveiled a collaboration that aims to redefine the intersection of automotive prestige and home lifestyle.

The new partnership brings together the brands to create a limited edition collection of kitchen appliances that speak to the soul of design lovers and automotive enthusiasts alike. The collection consists of the Fridge FAB28 in different design editions, a bean-to-cup coffee machine as well as blenders, kettles and toasters.

The Porsche x Smeg collection is anchored by a limited edition series inspired by the legendary Porsche 917 KH in its iconic Salzburg livery - the car that secured Porsche’s first overall victory at the 24 Hours of Le Mans in 1970. The collection includes a striking red fridge and a matching bean-to-cup coffee machine, each limited to 1,970 numbered units. The collaboration extends into two additional exclusive ranges, finished in Carrara White and Shade Green.

The Royal Pavilion at Brighton continues licensing build

Lisle Licensing welcomes Dreamadelic

Since launching its licensing programme in 2024, The Royal Pavilion has been thrilled by the enthusiastic response to the Pavilion’s Regency era wallpapers, textiles and decorative motifs, which are attracting interest across a range of categories.

For stationery, Lagom Design will produce a greeting cards range inspired by The Royal Pavilion’s design heritage. The collection uses the patterns and decorative elements from the building, presented in a stylish, contemporary format.

Spring 2026 will also see two home décor licensees developing products which use historic material to offer complimentary designs for modern interiors. Allyson McDermott Collections, a specialist in historic wallcoverings, has created a range of hand finished decorative panels based on the designs in Queen Victoria’s Pavilion bedroom, while high-end rug specialist FLOOR_STORY has been inspired by the rich decoration of The Royal Pavilion and will be developing a rug in four colourways to be sold online and through retail.

The Royal Pavilion’s licensing team is continuing to develop and refresh its authentic, Regency era assets with new content from the Dragons and Mythical Beasts exhibition in spring 2026 soon available for licensing.

Lisle Licensing has been appointed as the exclusive UK and Ireland licensing agent for Dreamadelic, the retro-inspired lifestyle brand

by The London Studio.

Dreamadelic aims to create a distinctive aesthetic that Above: Dreamadelic celebrates positivity, selfblends the spirit of 1960s and 1970s expression and creativity. psychedelic art with Following its high-profile debut at modern design influences.

Paris Fashion Week 2025 – through a collaboration with Parisian fashion house Olympia Le-Tan – Dreamadelic is now poised to expand across key product categories.

Under the new partnership, Lisle Licensing will drive Dreamadelic’s growth by targetting greetings, stationery, home décor, gifting and lifestyle products, as well as exploring retail and digital activations.

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STATE OF THE NATION: BRANDS

Marie Curie launches licensing programme Licensing Link Europe has been appointed the exclusive licensing agent for Marie Curie, kicking off the consumer products programme with the signing of four licensees.

Danilo, Intelex Group, Carousel Calendars and Dalian Talent Group are the first wave of licensees to join the programme for Marie Curie, the ‘end of life’ charity which operates in all four home nations of the UK. The product ranges will reflect Marie Curie’s refreshed creative direction and will begin rolling out in UK retail stores this year, with royalties directly supporting the charity’s nursing, hospice care, community support and services.

To support the programme, Licensing Link Europe, in conjunction with Marie Curie, has developed a new style guide featuring two original surface pattern designs, Thread of Love and A Floral Hug. The creative is designed to ensure consistent, on-brand execution across all categories.

Licensing Link Europe is actively looking for further collaboration across categories Above: Danilo is developing a line of such as home, publishing, gifting, apparel and wellness. greeting cards, wrap and gift bags.

Parisi brand continues growth Parisi – the lifestyle brand from husband and wife duo, Kelly Brook and Jeremy Parisi – is continuing to grow with the signing of giftware and fragrance partners.

Widdop & Co has Above: (L-R) Francesca Lisle, md been named as the exclusive giftware supplier, at Lisle Licensing, Jeremy Parisi, Stephen Illingworth, ceo at with its collection spanning Widdop & Co and Kelly Brook. categories such as food and beverage, home and textiles, fragrance and apparel, plus outdoor and garden. It will aim to celebrate sustainable living, natural ingredients and timeless family values, while also drawing on the growing trend for food, fruit and floral-inspired gifting.

The partnership will be debuted at Spring Fair on 1 February 2026, where Kelly and Jeremy Parisi will join Widdop & Co to officially launch the brand.

Meanwhile, Dalian Talent Group will create a collection of fine fragrances including eau de parfum, eau de toilette and eau de cologne, as well as health and beauty gifting sets. These will be inspired by the aromatic, sun-warmed scents of Italy.

Working with Lisle Licensing, the Parisi brand will also span homewares, including textiles, kitchenware, accessories, as well as health and beauty, outdoor and gardening products and travel accessories.

The Royal Ballet teams with Reiss An exclusive partnership between Reiss and The Royal Ballet has launched, with the collaboration blending the clothing brand’s modern design aesthetic with the language of movement, dance and performances seen on the Royal Ballet and Opera’s stages.

Inspired by The Royal Ballet’s classical repertory, the collection is presented in four distinct capsules, representing a dancers’ attire from streetwear to studio, performance and celebratory after-party, with special glimpses behind the

Right: The world of ballet and dance is referenced in design details throughout the collection.

scenes of a day in the life of a ballet dancer.

Key womenswear pieces include a tutu-inspired dress in ballet pink with a layered tulle skirt and sheer boned bodice; an oversized trench in a blush parachute fabric; statement trousers with floor-grazing fringing; and a pale pink satin top adorned with satin bows.

There are also smaller collections of men’s, girls’ and boys’ pieces. Menswear includes hoodies, tshirts and joggers adorned with The Royal Ballet logo, plus a grosgrain tuxedo jacket with coordinating moiré taffeta trousers. The girls’ collection includes several designs including a layered chiffon, tutu-inspired dress and skirt.

Outerstuff gets behind the wheel with Nissan Brandgenuity has secured a new deal with apparel and accessories licensee, Outerstuff, further expanding the lifestyle licensing programme for Nissan.

The deal marks a significant milestone in Nissan’s licensing programme, extending the brand into new lifestyle categories, markets and distribution channels for the first time with Outerstuff’s category and motorsport expertise.

The licensed products will include adult’s and children’s daywear, nightwear and loungewear, outerwear jackets, infant apparel and soft accessories. Outerstuff will draw inspiration from Nissan’s rich heritage and authentic roots in racing and customisation, including iconic sports cars such as the Nissan Skyline, GT-R and Z, as well as NISMO’s successful motorsport vehicles, while focusing on innovation.

Left: The deal extends the Nissan brand into new lifestyle categories.

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JOIN EUROPE’S LARGEST LICENSING SHOW Thousands of brands are looking for their next collaboration. What will you discover?

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BRAND & LIFESTYLE LICENSING AWARDS 2026

Inset: The B&LLAs was established in 2016 and is marking its 10th anniversary this year.

Top ten T

aking place on Thursday 23 April 2026 at the Royal Lancaster London, the B&LLAs gives the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded separately to the massive character and entertainment licensing sector which is covered by The Licensing Awards (held in September).

It was established in 2016 by Max Publishing, which also owns and organises The Licensing Awards, as well as publishing Licensing Source Book and LicensingSource.net.

“It feels like yesterday that we launched the B&LLAs, so for it to be marking its 10th anniversary is extraordinary,” comments Ian Hyder, ceo at Max Publishing. “Back in 2016, we had the vision of what

The Brand & Lifestyle Licensing Awards will be returning in 2026, with a glittering 10th anniversary event which will also see the introduction of two new categories. Here’s what you need to know. we wanted the event to be, but the brand and lifestyle licensing sector was still evolving and it was one of our biggest challenges to embrace it and create an event which highlighted both its achievements and its potential.

“Many thanks to our loyal sponsors and supporters, many of whom have been with us since the start. Together, we have created an event that is the only one in the world which totally focuses on this incredible sector of licensing.”

The B&LLAs 2026 will look to reward brand and lifestyle licensing activity which has taken place in the UK between 1 January 2025 to 31 December

Star power The UK Rising Star recognises and rewards excellence among professionals who are ‘new to the brand licensing sector’ in the UK and who have shown real potential in the continued evolution of the category.

Sponsored by Licensing International – which has supported the B&LLAs since its inception – the award is open to all young professionals aged 35 and under with a maximum of five years’ working experience in the brand and lifestyle licensing sector.

Nominations are sought from the entire industry for these special individuals from the retail, licensor, licensee or trade supplier sides.

“Licensing International is proud to support the B&LLAs and sponsor the UK Rising Star category once again,” says Steve Manners, vp of global marketing and UK md at the trade body. “The B&LLAs have become a standout moment in the UK licensing calendar, a celebration of the creativity, innovation and collaboration that drive the brand and lifestyle sector forward. The Rising Star award shines a spotlight on emerging talent who are redefining what’s possible in licensing. These are the future leaders, creative thinkers and dealmakers whose fresh ideas and passion elevate the entire industry. We’re honoured to celebrate their achievements and to help nurture the next generation of talent powering this dynamic and flourishing industry.”

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THE ONLY AWARDS TOTALLY DEDICATED TO BRAND AND LIFESTYLE LICENSING THE AWARDS ARE NOW OPEN FOR ENTRIES THEY ARE FREE TO ENTER AND DONE SO ENTIRELY ONLINE DEADLINE FOR ENTRIES IS FRIDAY 27 FEBRUARY 2026

For information on reserving tickets or tables to the event, please contact: Clare Hollick at Createvents Ltd using clare@createvents.co.uk or call +44(0) 1183 340085

For information on sponsorship or any other enquiries, please contact: Ian Hyder, ceo at Max Publishing on +44(0) 7525 634306 or email ianh@max-publishing.co.uk

www.brandlicensingawards.co.uk Max Publishing, United House, North Road, London N7 9DP T: +44(0) 207 700 6740 W: www.max-publishing.co.uk

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BRAND & LIFESTYLE LICENSING AWARDS 2026

Inset: Jeff Banks interviewed interior design expert Kelly Hoppen live on stage during the 2025 ceremony.

2025, across Product, Retail and Property categories. In addition, the Brand Ambassador Award will also be presented to a special individual (brand owner, licensor, retailer, licensee or supplier), acknowledging their contribution to the sector, while the UK Rising Star Award will recognise and

New additions 2026 will see two new categories join the line-up – Best Brand Licensed Paper Products & Publishing Range (open to all brand licensed paper products and publishing including greeting cards, stationery, calendars, diaries, giftwrap, non-children’s books and magazines, partworks and sticker albums) and Best Brand Licensed Retail Marketing Initiative (for the most creative and effective marketing campaign run in a UK retailer or pop-up to support a licensed brand (non-character and entertainment) or range of licensed products or individual product).

The deadline for nominations and entries across all categories is Friday 27 February 2026.

The entry and nomination process for all categories is free and via online submission – all the forms, including full criteria for each award, can be accessed from the dedicated B&LLAs website at www.brandlicensingawards.com.

reward excellence among those new to the brand licensing sector.

Brand Licensing Europe will be returning as the headline sponsor of the Brand & Lifestyle Licensing Awards 2026, while Licensing International will once again be lending its support.

“What a milestone – 10 years of the B&LLAs! Congratulations and happy anniversary to the entire Max Publishing team from everyone at BLE, and a huge thank you for all the work you’ve done to champion and recognise the incredible brands, retailers and individuals responsible for making brands and lifestyle licensing the creative powerhouse it is today,” comments Anna Knight, svp licensing at Informa Markets. “BLE has been honoured to partner with Max to sponsor the B&LLAs over the years and 2026 will be no exception. We can’t wait.”

A number of stellar names have also pledged their support as sponsors including CAA Brand Management, Blues Group, Brandgenuity, Cosmopolitan (Hearst UK), Difuzed, Food Brands Now, Golden Goose, Laura Ashley, Lisle Licensing, Metrostar, Natural History Museum, Octane5, Pink Key Licensing, Poetic Brands, Products of Change, Rainbow Productions, RHS, Sanderson Design Group, Sara Miller London, Science Museum Group, SLG Brands and Start Licensing.

For sponsorship, entry questions or general enquiries on the B&LLAs, you can contact one of the licensing team at Max Publishing as follows: Ian Hyder (ianh@max-publishing.co.uk) Jakki Brown (jakkib@max-publishing.co.uk) Rob Willis (robw@max-publishing.co.uk) Samantha Loveday (saml@max-publishing.co.uk) www.brandlicensingawards.com

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DRINKWARE

APPAREL

ACCESSORIES

GIFTING

WALL ART

STATIONERY

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GREAT ORMOND STREET HOSPITAL CHARITY

Taking flight with

Inset: Neverland is a new brand inspired by Barrie’s story and spirit.

Below left & centre: Neverland lends itself to homeware and gifting.

Great Ormond Street Hospital Charity’s (GOSH Charity) Neverland brand is unlocking new storytelling, live experiences and fundraising avenues to support groundbreaking research, child-centred facilities, cutting-edge medical equipment and vital support services for seriously ill children. LSB finds out more.

S

ince opening in 1852, Great Ormond Street Hospital (GOSH) has relied on charitable support to transform the lives of seriously ill children from across the UK. In 1929, author and playwright, JM Barrie gifted the rights of Peter Pan to GOSH. That wonderful gift has helped the Charity to fund nearly a century of care, treatment and research at the hospital.

“Over the decades, we’ve raised a significant amount of money through royalties from Peter Pan,” comments Jenny Martin, senior partnerships development manager at GOSH Charity. “For every play performed and every book sold in the UK, GOSH Charity receives a royalty.”

While the charity is bound never to reveal the sums raised, Jenny emphasises that every penny helps to fund GOSH Charity’s four pillars: groundbreaking research, cutting-edge medical equipment, child-centred facilities and support for families during the toughest moments of their lives.

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In 2023, GOSH Charity launched an ambitious campaign to raise £300 million to help build a world-leading Children’s Cancer Centre. The centre aims to bring together pioneering research, cutting-edge treatments and holistic, child-centred care under one roof. This major appeal came on top of the charity’s ongoing need to fund the hospital’s most urgent needs.

“It was around this time we realised there was a lot of untapped potential in the gift of Peter Pan that Barrie had given us,” says Jenny.

Out of that realisation, Neverland was born: a new brand inspired by Barrie’s story and spirit. “We see it as a natural extension of his vision,” Jenny says. “If I could sum up Neverland in one sentence, it would be: a place where you will always be welcome, where your adventures are only limited by your imagination, and where being brave and kind will take you where you want to go.”

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Inset: The crocodile lights up at the Neverland at Kenwood experience.

Below centre: GOSH and Battersea Power Station are part of the light trail at Kenwood.

Bottom: A softer palette is available for infants.

GREAT ORMOND STREET HOSPITAL CHARITY

Right: J.M Barrie.

JM Barrie’s legacy

With such a beloved legacy attached, balancing commercial opportunity with cultural and emotional significance was essential. Jenny stresses that careful stewardship is at the heart of every decision.

“With Neverland we have full control, so we choose partners who uphold the brand’s values,” she explains. “Adventure, imagination and childhood are the core themes. Anything we do must stay true to the original story and values.”

One of the most exciting recent brand activations has been Neverland at Kenwood, an immersive outdoor light trail at London’s Kenwood House run over winter 2025. The idea grew from an indoor trail at Blenheim Palace in 2024, created with Culture Creative Limited. The success of that first partnership sparked new ambitions.

“The Peter Pan story just lends itself beautifully to this kind of experience,” Jenny says. “We’ve been able to delve into the story and pull out some lovely emotive pieces.”

Kenwood is just the beginning.

The team plans to take the trail to more sites both in the UK and internationally and hopes to develop additional live events. “As a brand, it feels very natural for Neverland to embrace location-based experiences,” Jenny adds.

Neverland’s expansion isn’t limited to the physical world. A new video game, developed by Second Star Games - the studio behind LEGO Star Wars - is currently in development to launch in 2027.

“Second Star approached us and showed us what they could do, and we were blown away,” Jenny says. Inspired by Barrie’s original text, the game will introduce young players and families to the wonder of Neverland, featuring all the iconic characters, from the Darling children and the Lost Boys to Tiger Lily and

James Matthew (JM) Barrie, born in 1860 in the small Scottish town of Kirriemuir, grew up with a love of storytelling. Barrie wrote widely for both stage and page, but his most celebrated creation was a mischievous boy called Peter Pan. In 1902 Peter Pan made his debut in a chapter of The Little White Bird. From this brief appearance, the story blossomed into a play which premiered at the Duke of York’s Theatre in London on 27 December 1904.

In 1911, Barrie expanded the play into the novel Peter & Wendy, bringing the full adventures of Neverland to children everywhere. But perhaps Barrie’s most extraordinary act came in 1929, when he gifted all rights to Peter Pan - both the play and the novel - to Great Ormond Street Hospital (GOSH). His intention was simple. The proceeds from every performance and every book sold would support the hospital’s care for seriously ill children.

In 1988, this generosity was honoured with an amendment to the Copyright, Designs and Patents Act, granting GOSH the right to receive Peter Pan royalties in perpetuity in the UK. Thanks to Barrie’s remarkable gift, the magic of Neverland continues to change children’s lives nearly a century later.

Tinkerbell. Peter Pan will face his greatest trial yet against Captain Hook and the Jolly Roger crew.

Publishing remains a natural extension for Neverland. GOSH Charity is working with partners to bring new books to market across 2026 and 2027, targeting readers aged eight to 12 while also appealing to older audiences.

Beyond publishing, gaming and live experiences, Jenny believes gifting and infantwear offer substantial opportunity. A style guide is available which features core and infant palettes as well as product inspiration.

The long-term ambition is clear: “We want to build a wholly-owned sustainable IP with long-term fundraising impact,” Jenny says.

“New content, consumer products and live experiences will help Neverland grow so it can continue supporting the extraordinary legacy JM Barrie entrusted to us, and help raise vital funds to give seriously ill children the best chance, and best childhood possible.”

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PERSONAL WELLBEING

Inset: The licensing industry already benefits from a strong sense of community, with organisations including Products of Change playing a key role and providing networking opportunities like the POC Conference.

e h

side of change Helen Lynch and Katie Rollings, co-founders of BOOST - a new LinkedIn community focused on personal wellbeing across intellectual, physical, emotional and spiritual dimensions – share more with LSB on the new venture and how it will benefit the licensing industry.

T

he brand licensing industry is continuously evolving. Changes in ownership, business models and technology, alongside recent developments across global media and entertainment businesses, have highlighted how quickly priorities, structures and roles can change.

Much of the industry conversation quite rightly focuses on commercial impact and strategic shifts.

Less often discussed is how people are navigating these changes personally.

While change can bring opportunity, for some it can feel disorientating, particularly for those working independently, open to work or navigating transitions without the day-to-day support of peers. These moments often prompt reflection and important questions about direction, identity and role.

Meet the creators BOOST was co-created by Helen Lynch and Katie Rollings, both experienced commercial leaders with long-standing careers in retail and brand licensing. BOOST sits alongside their existing roles and businesses, not instead of them, and has been established directly from what they have seen and experienced across the industry.

Helen brings more than two decades of senior commercial experience from the retail side, having worked across multiple UK retailers in buying and licensing leadership roles. She now supports brand owners, IP rights holders and licensees through her retail and brand licensing consultancy. Alongside this, Helen is a certified life and executive coach.

Katie, meanwhile, brings over 20 years’ experience building and managing global children’s IP across senior roles at companies including Hasbro, eOne, HIT Entertainment, BBC and Acamar Films. She is currently consolidating her extensive leadership experience by training with Barefoot Coaching to be a personal and business coach.

BOOST exists as a collective with a shared purpose to motivate, encourage and empower individuals to take control, explore new ideas, reframe challenge into opportunity and continue to thrive in their lives.

You can join BOOST on LinkedIn by searching ‘BOOST Wellbeing’.

Katie Rollings (left) and Helen Lynch, co-creators of BOOST.

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PERSONAL WELLBEING

The power of connection Connection plays a powerful role in wellbeing, particularly during periods of uncertainty.

Research from organisations including the Global Wellness Institute, McKinsey and Deloitte highlights the importance of social connection in supporting resilience, motivation and mental health, while also creating the conditions for greater energy, creativity and adaptability during change.

BOOST is designed as a participatory space where people encourage each other, share ideas and explore possibilities together. It supports a growth mindset, helping individuals reframe challenges, stay curious and avoid becoming constrained by immediate obstacles.

This shared sense of purpose and momentum sits at the centre of what BOOST offers.

Below: BOOST focuses specifically BOOST combines encouragement with evidence-based insight. Regular content, shared on personal wellbeing, accessibility resources and research-led perspectives provide reassurance and clarity, while coaching and inclusion. expertise supports reflection, confidence and decision-making when people are considering new directions.

Alongside digital engagement, BOOST offers free community Zoom catch ups, informal connection points and optional in-person events. Paid workshops and coaching are available for those who want deeper support.

The pace of change across many aspects of our lives continues to accelerate, shaped by technology, automation and evolving ways of working. While this brings uncertainty, it is often where growth happens, creating opportunities to embrace new perspectives and explore different ways forward.

BOOST encourages an active and intentional approach, helping people see themselves as agents of change rather than passive recipients of it. Motivation often comes from connection, and navigating change feels more manageable when it is shared.

The licensing industry already benefits from a strong sense of community, with initiatives such as The Light Fund, Young Professionals Network and Products of Change playing an important role.

BOOST complements this landscape by focusing specifically on personal wellbeing, accessibility and inclusion. It invites consideration of what more can be done to support those who may feel at the edges, whether due to cost, circumstance or confidence, and to enable staying engaged more easily.

This is where personal wellbeing and connection take on a different role, not simply as a response to difficulty, but as a way of engaging with change more positively and intentionally.

In a relationship-led industry, staying connected matters. When those connections shift, even temporarily, people can feel unsure about where they fit, while still wanting to remain involved and engaged.

Previous articles, backed by research findings, have explored the rapid growth of the global wellness economy and the opportunity this presents for brand licensing. Wellness is increasingly embedded in consumer behaviour, from everyday habits to lifestyle products and experiences, and is recognised as an area for innovation and growth.

Alongside this sits a quieter, but equally important, conversation about personal wellbeing.

As the industry continues to adapt, resilience, confidence and a sense of belonging are becoming more relevant for the people working behind the brands. This is less about fixing problems, and

more about creating space to reflect, reconnect and move forward with intention.

Launched at Brand Licensing Europe in 2025, BOOST is, at its heart, a community-led connection hub, shaped by the people within it and the realities they are navigating.

A LinkedIn community focused on personal wellbeing across intellectual, physical, emotional and spiritual dimensions, BOOST brings people together through shared experiences and interests, while also spotlighting wellbeing brands, products and services that support everyday thriving.

It is open to anyone, at any stage of their career, and is particularly relevant for those working independently, open to work, or seeking renewed connection and perspective.

BOOST encourages forward momentum by helping individuals reflect on their strengths, recognise what has worked well in the past, and stay open to new directions. It offers a people-first, welcoming space that supports wellbeing, creativity and confidence, without pressure or expectation.

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STATE OF THE NATION: SPORTS Inset: Fanatics is looking forward to developing ‘never-before-seen innovative product’ with Max Verstappen.

Below: The new range will include men’s and women’s Club-branded underwear.

On yo

marks

With 2026 being the year of the Winter Olympic and Paralympic Games and the men’s FIFA World Cup, as well as the Commonwealth Games in Glasgow and the introduction of the World Rugby Nations Championship among others, the sports licensing sector is in for another bumper period. LSB rounds up some of the latest activity.

Fanatics speeds in with Max Verstappen deal

West Ham teams with OddBalls West Ham United and OddBalls have reached a licensing agreement which will see them collaborate on a wide range of men’s and women’s Clubbranded underwear.

OddBalls will launch a full range of boxers, briefs and bralettes. All products launched will feature unique West Ham United branded designs which tie in with OddBalls’ colourful and unique products.

Formed in 2014, OddBalls’ underwear products were designed to shake up the underwear market.

During that time OddBalls has raised over £1 million for a wide range of charities, and each pair has a testicular cancer ‘Check Yourself Guide’ printed on the back of the pack.

10% of net sales from all West Ham United x OddBalls products sold will be donated to DT38, the charity which honours the life and legacy of Dylan Tombides, the West Ham United and Australian international footballer, who tragically passed away in 2014 at the age of 20 after a three-year battle with testicular cancer. In Dylan’s memory, the DT38 Foundation was established by his mother, Tracy, and the Tombides family.

Fanatics and four-time F1 world champion Max Verstappen have revealed an exclusive multi-year global partnership focused on ecommerce, licensed sports merchandise and trading cards – the latter including autographs, inscriptions and race-worn relics.

Fans in the Netherlands and around the world will be able to collect exclusive Verstappen trading cards and also shop for merchandise at a new global online Verstappen store, launching in early 2026.

Verstappen will become the first active athlete to partner with Fanatics Commerce to open a global online store and will provide fans worldwide with faster access to Verstappen products and real-time, ondemand items tied to milestone performances and major race moments.

Fanatics will launch a new global ecommerce destination at Verstappen.com with rights to design, manufacture and distribute a wide range of officially licensed Verstappen merchandise, including apparel, headwear, accessories and special product drops.

Formula E extends partnership with Hackett Sport Formula E has renewed its partnership with Hackett Sport for Season 12, meaning that the fashion brand will continue as the official apparel provider for the championship.

The brand will supply uniforms for Formula E staff, while also providing its own brand activations throughout the season.

Season 11 saw Formula E's global fanbase significantly expanded, reaching 422 million. The championship now boasts one of the most dedicated fanbases in motorsport, with 58% of fans categorised as ‘highly engaged’.

“As Formula E expands its calendar to new, iconic destinations, it creates an unparalleled global business platform where the Hackett Sport brand can connect directly with our growing fanbase,” said Jeff Dodds, ceo at Formula E.

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20th-22nd JANUARY 2026 AT OLYMPIA, LONDON 20th-22nd JANUARY 2026 AT OLYMPIA, LONDON

Pre-register for your FREE visitor badge at toyfair.co.uk Pre-register for your FREE visitor badge at toyfair.co.uk

Meet over over 250Meet exhibiting 250 exhibiting companies in companies one place in one place

Establish new Establish new partnerships partnerships and strengthen and strengthen relationships relationships

See brand Seeproduct brand new new product launches and launches and trends for 2026 trends for 2026

Meet Funko,One OneFor ForFun, Fun,Jazwares, Jazwares,Canal CanalToys, Toys, Meet Funko, MV Sports & Leisure, Plum Play, The Toy Project, and many many more!

MV Sports & Leisure, Plum Play, The Toy Project, and more!

Get access Get access to unique toon-site unique on-site retail offers retail offers

Do Down wnlo load ad th theeNE NEW W To ToyyFa Fairirap appp to toco conn nnec ecttwi with thot othe rr he at atte tend ndee ees,s,sc sche hedu dulele m mee eetin tings gs, ,ex explplor oree ex exhi hibi bito torrpr profi ofiles lesan andd un unco cove verrex exclu clusiv sivee sh show owof offe fersrs

Please note Toy Fair is unfortunately not open to the public.

Please note Toy Fair is unfortunately not open to the public.

For more information on exhibitor and sponsorship For more information on exhibitor and sponsorship opportunities please email Rebecca@btha.co.uk opportunities please email Rebecca@btha.co.uk For PR enquiries please email toyfair@retailpr.co For PR enquiries please email toyfair@retailpr.co TF26 Progressive Preschool Jan 245x165 AW v2.indd 1 074_LSB_Spring 2026.indd 1 TF26 Progressive Preschool Jan 245x165 AW v2.indd 1

toyfair.co.uk toyfair.co.uk @ToyFairUK @ToyFairUK 03/12/2025 14:19 19/12/2025 14:19 15:12 03/12/2025

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STATE OF THE NATION: SPORTS

Fanatics to power retail for FIFA World Cup 2026 Fanatics is to team up with FIFA to serve as the official on-site retail licensee for the FIFA World Cup 2026.

The tournament represents one of the largest and most complex retail operations in global sports history, with Fanatics managing in-venue retail operations for 104 matches across 39 days in Canada, Mexico and the United States.

The FIFA World Cup 2026 marks the first time the tournament has spanned three countries Above: The FIFA simultaneously and will feature an expanded field of 48 competing nations with matches hosted World Cup 2026 will across 16 cities. be the most expansive In addition to in-venue retail, Fanatics will also build out bespoke retail experiences at official FIFA on-site retail operation Fan Festival locations within host cities. that Fanatics has managed to date.

Fanatics will work with a variety of world-class brands and official FIFA merchandise partners to curate a robust fan gear assortment for all nations. The company will utilise its on-demand manufacturing capabilities and global supply chain – including local market operations throughout Canada, Mexico and the US – to produce quickstrike products that celebrate unpredictable moments that regularly arise during the tournament.

lululemon touches down with NFL Ath-leisure brand, lululemon and the National Football League have revealed an elevated apparel collection for fans of all 32 teams, marking the first time the company has offered officially licensed The deal marks the products for the NFL or any of Above: first time that lululemon has offered officially licensed its teams. products for the NFL or any of The collection will feature its teams. men’s and women’s apparel and accessories, all showcasing signature team marks.

The assortment features core lululemon products from its Steady State men’s franchise, along with signature women’s styles from Define, Scuba and Align, among others.

Renie Anderson, evp and chief revenue officer at NFL, said: “Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort. lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL.”

Playmobil kicks off with DFL Deutsche Fußball Liga Playmobil is becoming an official licensee of the DFL Deutsche Fußball Liga.

Under the motto ‘Your World. Your Stadium’, a unique collection of play figurines for football fans and collectors alike is being created, bringing the Bundesliga into the world of Playmobil.

At the start of the 2026-27 Bundesliga season, Playmobil will – for the first time – present all 18 Bundesliga clubs in the form of its play figures. A total of 198 officially licensed characters – 11 per

team – will be available from September 2026. The figures reflect the players as accurately as possible, from the jersey designs to distinctive features.

Above: The deal is the largest Six Bundesliga figures will be licensing partnership in released as early as March. The Playmobil’s history. first edition includes fan favourites from selected Bundesliga clubs such as Harry Kane, Mario Götze, Angelo Stiller, Julian Brandt, Luka Vušković and Saïd El Mala. The deal was coordinated by Bundesliga International GmbH in cooperation with IMG Licensing.

EFL and Panini launch first ever sticker collection The English Football League and Panini have unveiled the first-ever sticker collection to feature players from all 72 clubs across the Championship, League One and League Two. Panini has included over 788 stickers within the collection, featuring stats and facts on each team, shiny crest and captains, Above: The fabric kit stickers, plus rare ‘Elite’ and ‘Key collection Player’ items. includes players The collection is the EFL and Panini’s first in from all 72 clubs nearly 20 years and will be stocked in 8,500 for the first time. stores around the country. Collectors will be able to kick start their sticker collection with an EFL starter pack, which includes an album and five packets of stickers.

“We are delighted to bring the magic of Panini to fans of the EFL with the launch of the Panini EFL Official Sticker Collection 25/26,” said Katie Gritt, head of sport marketing at Panini. “Including players from all 72 clubs for the first time, for many fans this will be the first time they can collect stickers of players from the clubs they love. We know how important football is to so many millions of fans, and the collection celebrates the incredible talent across the EFL as well as legends of the game.”

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THE ROYAL PAVILION AT BRIGHTON Explore and discover the limitless creative potential of The Royal Pavilion. Dive into the fabulously extravagant, colourful, and exotic Regency designs, crafted for a King. Be inspired by the splendour and opulence of this sumptuous party palace by the sea.

Contact: Gwyneth Campling- gwyneth.campling@rpmt.org.uk Anne Buky- anne.buky@rpmt.org.uk

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IN CONVERSATION WITH: FOCO EUROPE

Inset: Paul Hodgson, md at FOCO Europe.

For the fans

The European licensed sports merchandise and accessories company is definitely riding high currently. It may float under the radar, but don’t let that fool you about the sheer amount of work, deals and innovation that it is responsible for each year.

Indeed, it’s nothing short of a powerhouse in the sports licensing sector.

Its UK base is home to 50+ employees. e believe in longIn addition, it term partnerships; has an EU office it’s really based in important to us as a business.

Dusseldorf, Our ethos is very much to Germany that support and partner,” is steadily explains Paul Hodgson, md at building.

Crucially for FOCO, when he sits down the partners it with LSB at the company’s works with, headquarters in St Albans, FOCO can Hertfordshire, towards the Above: Home textiles is one of the offer headline categories for the company. end of last year.

LSB takes a trip to the UK headquarters of FOCO Europe to find out more on the company’s ambitions in the retro shirt space, its strategic growth across Europe and the phenomenon that is BRXLZ from its managing director, Paul Hodgson.

“

W

Clicking into place BRXLZ is FOCO’s own brand construction property which Paul simply describes as “phenomenal”. Predominantly sold through FOCO’s online platform – although there are also partnerships in place with Amazon and independent buying group, Toymaster - in 2025 the company achieved significant turnover in sales on BRXLZ. The concept began with mini stadiums, before moving into balls, larger stadiums, footballs, select club logos and shirts and, the latest addition, transport. “Moving into transport was the biggest significant thing we did in the last 18 months,” says Paul. One of the reasons behind the introduction of transport to the range – which includes club coaches as well as London taxis – was that new environmental regulations for a lot of the clubs mean that players now travel to away games in electric coaches, which have gathered something of a following from the fans.

All of the Premier League clubs are represented across the BRXLZ range and each time a new stadium is built, this is added to the collection, although Paul points out that some of the original stadiums remain just as popular. “We sell as many Upton Parks as we do London Stadiums for West Ham due to the nostalgia value,” he says.

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IN CONVERSATION WITH: FOCO EUROPE

everything in-house – it has teams working across design, product, sales, quality control, quality assurance, marketing and distribution, making it, as Paul describes “the full supply chain”.

The company operates in a staggering 21 different categories.

The headline categories are back to school with product including bags, stationery, water bottles, footballs, lunch bags - basically “anything that a five to say 11 year old would want to take to school with them,” says Paul.

Then comes home textiles such as duvets, blankets and towels, followed by its own construction brand BRXLZ (see separate box out).

There is also a solid drinkware range, as well as gifting, novelty (including an incredibly successful collection of garden gnomes) and souvenir products – notably, you can find Right: Transport – including trucks, club coaches and London taxis – are the latest addition to the BRXLZ collection.

Below: The BRXLZ construction brand encompasses mini and large stadiums, as well as balls, shirts and club logos.

FOCO’s licensed souvenirs in kiosks and independent shops all over London for the tourist trade.

As well as the deals with Umbro and Admiral mentioned elsewhere, FOCO also has partnerships with Pony and Castore, and there are

Retro style FOCO has an entire department responsible for the reproduction of retro garments, with the team of around 20 people all boasting significant expertise.

It has an agreement with Umbro, which is seeing it reproduce all of the classic Umbro football shirts from the 1990s – including those worn by the dominant Manchester United team of the decade. In addition, a partnership with British sportswear brand Admiral will see it produce and distribute a select number of retro football products, celebrating many of Admiral’s iconic club kits from its storied past in the UK and European football market.

The range will include retro football shirts and track jackets inspired by Admiral’s archive, selling through official club stores, plus the Admiral and FOCO websites.

Inset: The company’s dedicated retro department is led by head of retro operations, Bhavna Lotlecar.

more which are currently being kept under wraps.

Outside of the UK, FOCO has been steadily “building country by country, building boots on the ground”, Paul explains. An initiative has begun with BRXLZ and Carrefour – after an initial trial in its Belgium stores, a promotion has recently launched across France for the national team as well as PSG and Olympique de Marseille. In Germany, the company works with clubs including Bayern Munich, Borussia Dortmund, Leverkusen and Hertha Berlin; in Spain, FOCO is the licensee for Real Madrid, Barcelona and Atlético Madrid. It has also recently started working with Athletic Bilbao.

“Our big headline categories are driving that new business and helping us to build the relationship with the clubs,” says Paul.

There is still further growth to come from the UK market, too, with Paul saying there is a definite appetite from the grocers to activate more in the sports category. A partnership will begin this autumn/winter with a major retailer across Premier League teams, as well as many European football teams across the footwear and luggage categories for example.

Paul concludes: “The key thing for us strategically is to build that European piece and build those retail partnerships. There are lots of avenues for further growth.”

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WHERE ICONS MEET IDEAS Connect with the brands, creators and collections driving the next wave of licensed products at Spring Fair 2026.

Join us

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LICENSEES

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Licensees

LICENSING SOURCE BOOK 2026

LICENSEES

Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand.

The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing.

If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.

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12-13 MAY 2026 BUSINESS DESIGN CENTRE ISLINGTON, LONDON

The ultimate destination for stationery products

Register Today!

www.stationeryshowlondon.co.uk Last stands remaining, please contact Chantelle White: chantellew@max-publishing.co.uk

Max Exhibitions, United House, North Road, London, N7 9DP

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Apparel

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Apparel

From playtime to dreamtime – experts in every line Specialist divisions designing & manufacturing Kids & Adult Nightwear, Babywear, Fashion Sportswear & Outdoorwear

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Apparel

Experts in all our fields.

One creative team.

Specialists in cross category ranges

Our newest licenses

@bluesgroup #myblues @bluesnightwear #bluesnightwear tania@bluesgroup.co.uk +44 (0)1621 859119

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Apparel

POETIC A D U L T S ’

&

BRANDS

C H I L D R E N ’ S

A P P A R E L

GET IN TOUCH TO DISCUSS OPPORTUNITIES ACROSS ALL-CATEGORY APPAREL, ACCESSORIES, FOOTWEAR, LUGGAGE AND MORE...

license@poeticbrands.com // +44 (0)1923 932 230 www.poeticbrands.com

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Apparel

POETIC A D U L T S ’

&

BRANDS

C H I L D R E N ’ S

A P P A R E L

license@poeticbrands.com // +44 (0)1923 932 230 www.poeticbrands.com

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Apparel

Specialists in licensed apparel across Kids, Adults & Families

Our extensive portfolio includes some of the worlds

best brands

TM

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Apparel

AVAILABLE AT

Find your Happy Place.

Licensing Enquiries ellie.griffiths@cooneen.com

Sales Enquiries tim.howard@cooneen.com 111

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DAYWEAR | NIGHTWEAR | ACCESSORIES FOOTWEAR | ESSENTIALS

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Apparel

LICENSE

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Apparel

COME VISIT US! JANUARY 27 - 31 NUREMBERG EXHIBITION CENTER HALL 6 | A-05

TOY FAIR 2025

TOY FAIR 2026 COME VISIT US!

HALL 6 | A 09

NUREMBERG EXHIBITION CENTER

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THE ONLY AWARDS TOTALLY DEDICATED TO BRAND AND LIFESTYLE LICENSING THE AWARDS ARE NOW OPEN FOR ENTRIES THEY ARE FREE TO ENTER AND DONE SO ENTIRELY ONLINE DEADLINE FOR ENTRIES IS FRIDAY 27 FEBRUARY 2026

For information on reserving tickets or tables to the event, please contact: Clare Hollick at Createvents Ltd using clare@createvents.co.uk or call +44(0) 1183 340085

For information on sponsorship or any other enquiries, please contact: Ian Hyder, ceo at Max Publishing on +44(0) 7525 634306 or email ianh@max-publishing.co.uk

www.brandlicensingawards.co.uk Max Publishing, United House, North Road, London N7 9DP T: +44(0) 207 700 6740 W: www.max-publishing.co.uk

Apparel

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Apparel

NIGHTWEAR. DAYWEAR. OUTERWEAR. SWIMWEAR. UNDERWEAR.

Contact Robyn Cowling - Head of Licensing - Robyn.Cowling@aykroyds.co.uk @aykroydandsons

@Aykroyds

www.aykroyds.co.uk

@Aykroyd & Sons Ltd

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Bedding

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Bedding

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Industry Travel Experts

Exposé Travel – Your one-stop shop for all Licensing and related exhibitions worldwide.

EXPOSÉ TRAVEL specialises in travel to licensing and related shows worldwide.

We have been offering some very special rates for flights and hotels to the many exhibitions that take place in different parts of the world and work with small boutique licensing agencies and retailers right up to the biggest companies on the show floor. We are also the exclusive travel partner to the Max Group of Companies, owners of The Licensing Awards and Licensing Source Book, and LicensingSource.net.

Dear Friends and Clients, First and foremost, may I wish all nominees in The Licensing Awards 2025 my congratulations and good luck for tonight!

As the licensing sector’s specialist travel agent, you may have used my services, you may not have yet. I have been serving your fine industry for many decades now and am proud to look after so many of you whether it’s for your Licensing Expo travel, BLE, or other trips for shows and general travel.

Why do people use me?

Firstly, I know the shows. I’ve been to them, I know if a hotel really is a ‘5 minutes walk’ or not and which ones suit which type of traveller. I know that you don’t want to go to Las Vegas via Lithuania or Melbourne via Mexico.

Secondly, I am an independent, specialist travel consultant. I answer the phone… that means no messing around with call centres when changes happen. And we all know after the last few years that changes to travel are now commonplace.

And that is why now, more than ever, I encourage you to use my services as a licensing industry specialist.

You will speak to me, Paul, and I will be your personal point of contact at all times.

Again, my best wishes for a superb evening and please do consider me your personal travel agent for the trips ahead. I deal with one-man companies right up to 100 person bookings for the biggest licensors.

And if I can keep Ian, Jakki and Rob happy with their demanding requirements, I’m sure I can help you!

Expose Travel 82 Whyteleafe Road, Caterham, Surrey, CR3 5EF

Tel: +44 (0)1883 349576 Mobile: +44(0)777 617 4786 Email: paul@exposetravel.uk • Website: www.exposetravel.uk Exposé Travel_2025.indd 1

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Bedding

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Construction Toys

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Construction Toys

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Giftware

Tetris® & © 1985~2025 Tetris Holding

POWER UP YOUR INNER KIDULT

With Fizz Creations Arcade & Retro Gaming Collection

PAC-MAN™ & ©Bandai Namco Entertainment Inc.

GALAGA™ & ©Bandai Namco Entertainment Inc.

SPIELWARENMESSE HALL 12 F-02 | SPRING FAIR HALL 4 4D40 Fizz Creations Ltd. 6 Commerce Way, Lancing, BN15 8TA W: fizzcreations.com | T: +44 1903 327006 | E: sales@fizzcreations.com

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published by

Greeting Cards and Calendars www.danilo.com published by

www.danilo.com

Greeting Cards, Gift Wrap, Calendars & Diaries

AMAZING BRANDS

AWARD-WINNING PRODUCTS

info@danilo.com 01992 702 900 www.danilo.com /danilocalendarsuk

@CalendarsUK

/danilocalendarsuk

For Independents, please contact Words n Wishes 01942 233 201 sales@words-n-wishes.co.uk www.words-n-wishes.co.uk

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Nightwear, Underwear & Socks/Hosiery

TM & Ⓒ 2025 DSE

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Nightwear, Underwear & Socks/Hosiery

@misirliukltd

@misirliuklimited

www.misirli.co.uk

For license enquires contact: Christine Roberts Email: christine@misirli.co.uk T: +44(0) 116 2645 860

Newly Signed...

TM

TM & Ⓒ 2025 DSE

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Toiletries

BRINGING BRANDS TO LIFE, BEAUTIFULLY

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Toiletries We specialise in high-impact licensed ranges that drive engagement and practically fly off the shelves of major retailers…

If you're looking for a trusted health and beauty partner with creative spark and category expertise.

We’d love to talk to you!

Email: info@handa-uk.com

Tel: 01904 529400

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THE GLOBAL B2B TRADE SHOW OF GREETING CARD AND CALENDAR PUBLISHERS, GIFT PACKAGING COMPANIES AND LOTS MORE… PG Live 2026 is a licensing fest with so many exhibitors recognising the potential that licensing can bring to their business while many more are keen to licence out their world-leading designs for other products.

Over 170 fabulous companies have already booked their stands… including Danilo, Ohh Deer, Carousel Worldwide, UK Greetings, Museums & Galleries, The Art File, Hype, Cardology, Woodmansterne, ArtPress, Ling Design, Great British Card Company, Origamo, Hallmark, Glick, Abacus Cards, Penny Kennedy and Deva Designs.

Where and When When:

Tuesday 2 – Wednesday 3 June

Where: Business Design Centre, London Times:

9.30am - 6pm on 2 June (1st night party ‘til 8pm) 9.30am - 4.30pm on 3 June

An upbeat vibe, newness galore – and free refreshments, lunch and opening night party, PG Live 2026 is not to be missed!

Over 170 fabulous companies have already booked their stands… and there are plenty more in the pipeline.

Don’t Miss Out… Book Your Free Tickets Registration is now live at: www.progressivegreetingslive.com Register now and be a part of it!

Call us on: (0) 7734 111633 or email: jimb@max-publishing.co.uk Follow us @PGLiveLondon #pglive2026

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Want to know about exhibiting or taking sponsorship at PG Live 2026?

We have stand options and sponsorship opportunities to suit all shapes and sizes.

Contact: Tracey Arnaud on 07957 212062

traceya@max-publishing.co.uk Warren Lomax on 07977 572086 warrenl@max-publishing.co.uk www.progressivegreetingslive.com

07/01/2026 12:40

2026 Guide to Services and Suppliers 135_LSB_Autumn 2025.indd 1

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Accessories

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Accessories

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PK-Service Directory Ad 2025 - 148x210mm artwork.pdf

1

13/08/2025

10:59

Brand Licensing Agency

C

M

Y

CM

MY

CY

CMY

K

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ARDS FOR E AW N ’S

T

E

D

IN

ER

RISE RP TE

THE K IN G

Character Costumes and Sports Mascots

2025 RA NA TIO N A L T

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Business Multimedia Publishing & Events

MAX PUBLISHING The leading specialist publishing house for the licensing and consumer products sectors, offering high-quality, content-rich publications to an unrivalled database of over 100,000 licensors, suppliers, licensees, retailers and everyone inbetween. Our titles cover all core product areas, whilst our contract publishing business has seen specialist publications for companies including Universal Studios, Warner Bros,.

Disney, Entertainment One, Hasbro, Sanrio and many more.

MAX MEDIA VENTURES The digital studio within the Max group owns and operates numerous exciting digital news channels including LicensingSource. net. The studio also offers full-service digital development from websites to apps, social media programs, audio visual creation, company re-branding, 3D modelling, with clients including Licensing International, LDN Fashion and more.

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For ANY marketing requirement – 08/01/2026 10:58

we

t–

Business Multimedia Publishing & Events

Get in touch: ianh@max-publishing.co.uk +44 (0)207 700 6740

MAX LIVE EVENTS Not only does our award-winning production company organise the highlycoveted Licensing Awards, Progressive Preschool Awards and all others in the Max group, it also organises events for a myriad of third party clients from small conferencing and licensee days to major live events for names including Toni & Guy, Licensing International, The Negotiator Awards and hundreds more.

we have the expertise and solution 140-141_LSB_Spring 2026.indd 141

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JOIN EUROPE’S LARGEST LICENSING SHOW Thousands of brands are looking for their next collaboration. What will you discover?

6-8TH OCT, 2026 Excel London BRANDLICENSING.EU

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Creative Services

WE LOVE TO CREATE WE DEVELOP PRODUCTS & CREATE RULES FOR BRAND GUIDELINES

WE DESIGN & MANUFACTURE PRODUCTS & PACKAGING

WE DELIVER BRANDS & PRODUCTS TO GLOBAL RETAILERS

STYLEGUIDES / BRAND STRATEGY / PRODUCT STRATEGY / PRODUCT VISUALS / PROTOTYPES / PITCH DECKS / TECHNICAL SPECIFICATIONS / MARKETING & POS / MANUFACTURING SOLUTIONS

HELLO@MYDESIGNCOMPANY.COM | +44 0207 729 8781 |

WWW.MYDESIGNCOMPANY.COM

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Data Driven Licensing

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Data Driven Licensing

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Design Reprographics Design, and Print Reprographics and Print

‘Proud to be the graphic reproduction and printing company to The Licensing Awards, Licensing Source Book and Max Publishing’ Some of the great people we’ve worked with...

BASED IN LONDON, METHOD UK IS A BESPOKE DESIGN, REPROGRAPHICS AND PRINT COMPANY, SPECIALISING IN PRODUCING AND MANAGING ALL MANNER OF WONDERFUL PROJECTS 146

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020 7691 0922

matt@thisismethod.co.uk 16/09/2020 08/01/2026 10:57 11:04

Independent Licensing Agency

START LICENSING LIMITED Licensing Agent & Consultancy

Start Licensing are an award winning Licensing Agent who represent companies such as Aardman Animations, Britvic Soft Drinks and The Ashmolean Museum as a Licensing Agent.

They also offer Licensing Consultancy services.

Consultancy clients have included Channel 4, The Royal Mail, The National Gallery and Rebellion Publishing.

Start Licensing are experts in licensing. Combining a strategic approach with commercial acumen and creative vision.

For more information and to have an initial chat please call Ian Downes on 07776 228454 or email ian@startlicensing.co.uk @startlicensing

All properties appear with permission of respective owners

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Independent Licensing Agency

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Independent Licensing Agency

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Licensing Management Technology and Brand Protection

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Licensing Management Technology and Brand Protection

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SPECIALIST BUSINESS MAGAZINES MARCH/APRIL 2025

June

2025

March/April 2025

Spring/Summer 2025

London International Stationery Show 2025 The biggest one yet, with over 150 exhibitors

Hands-on Creativity

The growth in the children’s arts and crafts category

BIG LOVE COLLECTION CELEBRATE EVERY DISH

BRINGING DELICIOUS FOOD TO THE TABLE

Green Shoots for Stationery

How garden centres are blossoming into retail hotspots

Behind the Brand: Join us on

Manuscript Building on heritage and moving with the times

LIFECHARMSJEWELLERY

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21/03/2025 17:16

19/05/2025 16:19

Bossing it with Stabilo

Available exclusively from

Strategy, innovation and the Dolce & Gabbana collab Progressive Housewares Cover_Jamie Oliver_Big Love_V1.indd 1 FC_HW March April 2025.indd 1

21/05/2025 16:14

24/02/2025 16:40 22/03/2025 18:06

June2024 MAR/APR 2025

The B2B Media for Nursery and Preschool Product and Retail

ISSUE 75 MAY/JUNE 2025 January/February 2025

Summer 2025

126 PASTEL DUSK

932 REFLEX

Colour Is Our Language

au Soleil!

La Table and chic, e A stylish bistro styl French for set, ideal cutlery setting. any table

Explore the elegance of our newest shades.

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GLOBAL DIGITAL NEWS

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PreschoolNews Advert 165 x 245_Layout 1 04/01/2018 16:20 Page 1

@Prog_Preschool

LEADING AWARDS EVENTS

PreschoolNews.net is the new online resource for the preschool product and retail sector. From the publishers of Progressive Preschool Magazine and the organisers of the Progressive Preschool Awards, this new website and e-newsflash portal will provide the very latest news, views, and analysis across the preschool product and retail sector.

SPECIALIST TRADE SHOWS

Launching with an unrivalled email subscriber base of 12,087 readers, a twice weekly newsflash will land directly in the inboxes of everyone in this fast-paced industry.

A modern, easy to navigate website will provide a central resource for the trade too, offering news, in-depth articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more.

The magazine and awards do a great job in joining the dots between toy, nursery, gift, apparel, publishing, and of course licensing and this digital offering will further enhance our position as a trade media partner that offers a tangible response to advertising investment.

All advertising on the website is duplicated to each and every newsflash, giving advertisers huge visibility and direct impact to retail buyers.

PreschoolNews.net is published by preschool sector experts, for preschool trade experts.

ADVERTISING AND COMMERCIAL:

EDITORIAL AND CONTENT:

Jo Pilcher jop@max-publishing.co.uk

Jacqui Parr jacquip@max-publishing.co.uk

Rob Willis robw@max-publishing.co.uk

Sam Loveday saml@max-publishing.co.uk

max-publishing.co.uk maxmediaventures.co.uk maxlive-events.co.uk

Preschoolnews.net is published by preschool sector experts…

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PR Agency

Full service PR agency for family brands

Brand partnerships

Launch events

Social Media

Consumer PR

Trade PR

Creative content

Check out our showreel at highlightpr.co.uk/family

0117 214 1741

alison@highlightpr.co.uk • 30 St Nicholas Street, Bristol BS1 1TG 153

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PR Agency

HEAD IN THE SAND HEAD IN THE SAND IS NOT A PR STRATEGY IS NOT A PR STRATEGY

DON’T HIDE GET HEARD DON’T HIDE GET HEARD

Visit us online Visit us online kgmpr.com | /kilogrammedia kgmpr.com | /kilogrammedia

J

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D

PR Agency

Trade PR Website Copy Regular Columns Product Placement Placed Features Speech Writing Copywriting Competitions Social Media Management Website Design Digital Marketing

Jubilee House | 3 The Drive | Gt Warley | Essex CM13 3FR | United Kingdom hello@kgmpr.com | +44 (0)7585 229694 155

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Sustainability

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POC_2024

2024 13:44

Sustainability

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Trade Association for Licensing Globally

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2/1/2021 11:09:29 AM 08/01/2026 11:10

IBC_LSB_Spring 2026.qxp_NEW LSB 2008 GRID 08/01/2026 11:11 Page 2

THE ONLY AWARDS TOTALLY DEDICATED TO BRAND AND LIFESTYLE LICENSING THE AWARDS ARE NOW OPEN FOR ENTRIES THEY ARE FREE TO ENTER AND DONE SO ENTIRELY ONLINE DEADLINE FOR ENTRIES IS FRIDAY 27 FEBRUARY 2026

For information on reserving tickets or tables to the event, please contact: Clare Hollick at Createvents Ltd using clare@createvents.co.uk or call +44(0) 1183 340085

For information on sponsorship or any other enquiries, please contact: Ian Hyder, ceo at Max Publishing on +44(0) 7525 634306 or email ianh@max-publishing.co.uk

www.brandlicensingawards.co.uk Max Publishing, United House, North Road, London N7 9DP T: +44(0) 207 700 6740 W: www.max-publishing.co.uk

FOR INQUIRIES, PLEASE EMAIL contactus@cloudcoentertainment.com FOR INQUIRIES, PLEASE EMAIL contactus@cloudcoentertainment.com TM & © 2025 TCFC TM & © 2025 TCFC

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