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Art Source: Design Predictions
Trend Tracking Artificial intelligence continues its march into so many enclaves of our lives, yet true creativity, works by real artists, illustrators and designs remain ever potent. Citrus zing, honouring what came before, modern opulence and some hopping frogs and toads thrown in for good measure, are just some of the trends predicted by some leading artists agencies to be reflected in greeting cards over the coming year. PG serves up a feast for the eyes as a trio of experienced aesthetic bellwethers cite what they believe will be the cultural drivers of our creative tastes for 2024 as well as the design trends that will shape our interactions.
The Human Touch Jehane Boden Spiers, founder of Jehane shares what she feels will be the aesthetic drivers in the coming year. “The biggest driver for our clients’ aesthetic tastes in the coming year I believe will be an increased interest in intentional artwork which displays a human touch. The extraordinary advent of Artificial Intelligence will continue to prompt us to ask important questions. Technological advances are nothing new. Indeed, they have long inspired us to reflect on the value we bring to the table. One of the valuable outcomes of AI is the clearer distinction it supports us to seek. The wide-reaching and fast-moving impact of AI is shining an ever brighter light on the key debate around what we do and the value of what, and how, we create. We are increasingly considering the layers within the creation of art and the valuable driver of individual intent. This will extend to an increased emphasis and interest in personalised experiences, storytelling, and authentic narratives. The personal touch of the human hand will be increasingly valued and drive aesthetic tastes in 2024 and beyond.” Jehane’s trio of trend predictions…
Left: Jehane Boden Spiers believes AI will see us seek out the authentic. Right: A robin design of pressed flowers and leaves created by Helen Ahpornsiri, who is represented by Jehane. Below left: (left to right) Kate Heiss’ Oranges design echoes the Zest for Life trend as does Tracey English’s Lemons piece. Both artists are represented by Jehane. Below: This Illuminations artwork by Catherine Rowe (top to bottom) and Victorian Garden design by Maria Matos, exude the Modern Opulence trend. Both artists are represented by Jehane.
influence. The lemon was first recorded in literature in a 10th century Arabic treatise on farming and was also used as an ornamental plant in early Islamic gardens. It was distributed widely from then on and reached Mediterranean regions between 1000 and 1150.The popularity of citrus has built entire economies and is the result of an impressive commonality. This makes citrus designs both a design trend which we appreciate as individuals with the commercial benefits of reaching a wide audience.”
Modern Opulence
Zest For Life “Citrus trends will inspire new variations of sharp and vibrant designs without being sugar-sweet. Refreshingly bold yet understated, familiar favourites like lemons, limes, grapefruits, and oranges will reflect a zest for a simpler way of life with an historic
"Modern opulence will be a strong trend in 2024. It offers an elegance of style which everyone can enjoy in smaller doses while maintaining a sumptuous and lavish effect. Modern opulence will combine romance and nostalgia with a relaxed approach while keeping the focus on luxury. Rich colour palettes with carefully balanced details and design layouts which give elements more space to breathe will feature. Decadent designs will be enhanced with innovative materials or juxtaposed with contrasting styles such as Art Deco. With the added bonus of a sense of space, this trend celebrates luxury in a more leisurely
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