WELCOME ALL
The best Tuesday of the year has arrived once again, and we are so excited to be spending it with over 1,200 of our licensing industry friends, colleagues and peers.
Tonight is all about celebrating, honouring and rewarding the achievements of the past year. Emerging from the 4,000+ entries received for The Licensing Awards are 350 finalists, with 31 shiny trophies ready to be presented.
Not only did we see a bumper crop of entries this year, but this was more than matched by the quality, innovation, passion, retail excellence and forward thinking that was shown. In addition, the UK Rising Star category shows that the future of the licensing industry is looking bright, with exceptional talent on display from our 12 finalists, while tonight we will also applaud an individual who has devoted many years to the business, inspiring many along the way.
Over the past few months, The Licensing Awards has taken shape with the help of our partners and sponsors, who continue to offer their unwavering support. A special big thank you to our headline sponsor, Brand Licensing Europe, and our industry trade body, Licensing International.
To get to your seats, you will already have walked our special Disney entranceway and enjoyed the Dora’s Rainforest-themed drinks reception (a thank you nod goes to N Smith here too), and that’s just for starters.
So sit back, charge your glasses and get ready to celebrate! Jakki Brown, Ian Hyder, Rob Willis and Samantha Loveday The Licensing Awards Team
#licensingawards25
YOUR HOST FOR THE EVENING
Our host for tonight is author, comedian, podcaster and media entrepreneur, Cally Beaton.
Cally – who fronted sister event, the Brand & Lifestyle Licensing Awards in 2024 – follows in the footsteps of Tom Allen, Katherine Ryan and Suzi Ruffell among others who have hosted the glittering occasion. She is also well versed in the licensing industry, having worked with brands such as MTV, Comedy Central, Nickelodeon and Paramount Pictures during her 10 years as senior vice president at Viacom CBS.
It was while working for Comedy Central that Cally was nudged into the sphere of performance after a chance conversation with the late, great Joan Rivers. She quickly cemented her position as one of the most exciting and original new stand-ups in the country, with her unflinching, acerbic and clever brand of comedy. TV appearances include being a regular panellist on QI and The Apprentice: You’re Fired, as well as featuring on Live At The Apollo, Pointless Celebrities and Richard Osman’s House of Games, while she is also a regular contributor on BBC Radio 4, Radio 5 Live, Times Radio, Scala Radio and BBC London.
Cally launched her hit Namaste Motherf*ckers podcast in 2021 and this summer saw the arrival of her Namaste Motherf*ckers book, a no bullsh*t handbook for unapologetic female reinvention. The book is accompanied by an ongoing UK tour of the same name.
The Licensing Awards are organised by The Licensing Source Book. The Licensing Awards are owned by Max Publishing, an independent company that is owned by Jakki Brown, Ian Hyder, Warren Lomax and Rob Willis. The company owns the Licensing Source Book, Progressive Preschool, Progressive Greetings, Progressive Gifts & Home, Progressive Housewares, Stationery Matters and Progressive Party magazines and produces the digital newsfeeds LicensingSource.net, PG Buzz.net, Preschoolnews.net, Housewaresnews.net, GiftsandHome.net, StationeryNews.net and PartyWorldwide.net. The company also owns and organises other awards events, namely the Brand & Lifestyle Licensing Awards, Progressive Preschool Awards, The Henries, The Excellence in Housewares Awards, The Greats and The Retas while Progressive Greetings Live exhibition and London Stationery Show are owned by affiliate company, Max Exhibitions. Copyright 2025. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.
Above right: Cally Beaton will be taking charge as host of tonight’s awards ceremony.
Inset: Last year’s host Suzi Ruffell (centre) with Max Publishing’s (left to right) Rob Willis, Samantha Loveday, Jakki Brown and Ian Hyder.
A Fabulous Charity Raffle
for The Light Fund, our industry charity
Every single penny from tonight’s raffle will go to The Light Fund, our industry charity.
The Light Fund is the licensing industry’s registered charity. The ‘Light’ part of the name is an acronym for ‘licensing industry giving help together’ and this is exactly what it does.
Since its inception, The Light Fund has now raised over £2.3 million and has funded well over 200 charity projects, helping men, women and children less fortunate than us, all over the world. www.thelightfund.org
Dancing Queens
Kindly donated by Pophouse
This is an ABBA-solutely fantastic prize! You can dance, dine and have the time of your life at Björn Ulvaeus' Mamma Mia! The Party! You will win two Tier A Platinum tickets to the Mamma Mia! The Party performance at London’s O2, a four course Greek feast and then you can dance the night away at a glittering ABBA disco afterwards.
Shopping Spree
Kindly donated by Blues Group
Pep up your wardrobe, treat yourself to some posh beauty products or give your home a bit of makeover with £300 of Selfridges vouchers to spend on whatever takes your fancy.
6Tickets for £20 3 for £10
Bearing Up
Magnificently
Kindly donated by STUDIOCANAL Kids & Family and The Path Entertainment Group
Enjoy a VIP outing at The Paddington Bear Experience on London's South Bank. Win tickets for up to four people, plus an exclusive goodie bag, a photo package and of course - marmalade sandwiches to enjoy or put under your hat for later!
All Smiles
Kindly donated by Smiley
This prize will bring a smile to your face! You can fill your home with joy and positive vibes with an iconic Mr Maria Smiley lamp and a Sackcloth & Ashes x Smiley chemical-free blanket, featuring the artwork of multi-disciplinary artist Morgan Harper Nichols.
Kick Off
Kindly donated by England FA Wembley Stadium beckons with two tickets for the England v Serbia match on 13 November and you can keep the memory alive with an England Home shirt signed by members of the senior men’s team.
Potter-ing Around
Kindly donated by Penguin Ventures
Here’s your chance to ‘hop’ up to the Lake District to enjoy The World of Beatrix Potter Attraction with a family ticket for four, a delicious afternoon tea at the Peter Rabbit Cafe and a £250 train travel voucher.
Game On
Kindly donated by Sony PlayStation
You can gear up for a supersized space adventure with a PlayStation 5 console and ASTRO BOT bundle! Buckle up for some epic PlayStation camaraderie, join forces with your favourite PlayStation icons and show the universe that small is mighty in this fresh new Astro adventure.
O Come All Ye Faithful
Kindly donated by Immersive Everywhere
Are you a Faithful or a Traitor? You’ve watched the treachery unfold on screen - now it’s your turn to play the game in real life with four tickets to The Traitors: Live Experience in London’s Covent Garden, at which you’ll take a seat at The Round Table in a two-hour, pulseracing experience that will immerse you in a world of deception and betrayal.
Try It For Size
Kindly donated by England Rugby
With the Autumn Nations Series only a few weeks away, the new rugby season is gathering pace. This is your chance to get your hands on a special 2025/2026 England Rugby Castore men’s home shirt signed by members of the senior men’s team squad.
The Cubist Movement
Kindly donated by CAA Brand Management
Racing Ahead
Kindly donated by LEGO
You really will be in pole position if you win this one. It’s a complete set of products from the LEGO Formula 1 Collection, from DUPLO to minifigure collectables. Merging the creativity of LEGO building with the thrilling world of F1, the collection features all 10 Formula 1 teams on the grid.
Bound to be a winner with the youngsters in your life, this prize is for six tickets for the Minecraft Experience: Villager Rescue in London’s Surrey Quays. At 1pm on 27 September six people can enjoy an immersive walkthrough epic rescue mission experience where the most popular elements of Minecraft are brought to life.
In a few days time, members of the licensing community will be tackling the largest-yet mass participation event for The Light Fund charity, an ambitious and gruelling five peaks challenge.
The challenge covers the five highest peaks in the UK & Ireland - tackling Snowdon, Scafell Pike, Ben Nevis, Slieve Donard and finishes on the summit of Carrauntoohil. This challenge covers 64kms and involves 5,300 metres of ascent.
The 5-3-1 Peaks challenge will see 87 plucky folk climbing Yr Wyddfa (Snowdon), some 76 will take on the 3 Peaks by going on to Scafell Pike and Ben Nevis and 38 mighty determined people will be going all out for the 5 Peaks by adding Slieve Donard in Northern Ireland and Ireland’s highest mountain of Carrauntoohil.
The training has been arduous enough, but add in the sleep deprivation required to tackle the five
Scaling The Heights Of Light Fund Fundraising
ascents in 72 hours, including two nights sleeping in the minibus, and their efforts certainly deserve recognition and support.
Every donation made, big or small, will go towards funding life-changing initiatives through The Light Fund.
Below: Just some of the hardy 5-3-1 challengers at the start of one of many training walks.
The Southern Quiz
For those who prefer more sedentary fundraising, the Light Fund Southern Quiz is also on the horizon… and at a fabulous pub venue in central London.
This year the Quiz will take place on Thursday 20 November at O’Neill’s in Wardour Street in London’s Soho.
To book your tickets, which cost £69 + VAT including food, head to www.lightfund-events.org
ROCKING POP CULTURE FOR 50 YEARS
GOOD LUCK TO ALL THE NOMINEES!
THE JUDGING PROCESS
The Licensing Awards – which are owned and organised by Max Publishing (owners of Licensing Source Book and LicensingSource.net) – recognise and reward excellence across the licensing spectrum.
This covers licensed merchandise, retail execution, licensed property management, marketing and promotions and live events. In addition, it honours special individuals in the business – the Licensing International UK Rising Star shines the spotlight on young licensing professionals aged under 35, while the Honorary Achievement recognises exceptional executives who have contributed greatly to the industry.
The What Kids Love award also returns for the fifth year – the only consumer award in The Licensing Awards, it was launched in collaboration with market research specialist, The Insights Family.
The judging process for each of the award categories is different, duly tailored to arrive at the credible finalists and ultimate winners.
Above: The Licensing Awards website contained the wherewithal to enter and nominate for all categories.
Arriving At The Finalists
The Product Award categories
Licensees and licensors were invited to enter licensed products that had been launched into UK retail – or significantly updated – in the year from 1 June 2024 to 31 May 2025. Over 4,000 products were entered across the 12 awards categories this year.
The entire responsibility of judging the entries to the Product Award categories lay in the collective hands of this year’s judging panel. The only exception to this was the Best Sustainable Licensed Product award, which was judged by a panel including environmental experts, headed by Helena Mansell-Stopher, founder and ceo of Products of Change.
The judges spanned from right across the retail spectrum and from different buying disciplines. The judges included buyers from retailers such as Asda, B&M, BargainMax, Calendar Club, Cardfactory, Character.com, Dobbies, Forbidden Planet, HMV, Hobbycraft, Iceland, Jarrold’s, John Lewis, Longleat, Marks & Spencer, Matalan, Moonpig, Next, Primark, Sainsbury’s, Selfridges, Tesco, The
Entertainer, The Very Group, The Works, TJ Morris and Vanilla Underground.
All retailers who are part of the BLE Retail Mentoring Programme were also invited to join the judging panel.
The judging for the product categories took place online over the course of a few weeks. Each judge logged on to consider each entry in every category, with the submissions including several images of the product, as well as key information such as RRPs.
The judges considered the entries against the criteria of the excellence of design, innovation and originality, consumer targeting and quality of manufacture and packaging. They then individually selected what they deemed were the six best entries in each category. Points were awarded accordingly – six points assigned to the entries each judge felt were the best in the category, down to one point for their sixth choices. The points from all the judges were then amalgamated to arrive at the winner and the finalists for each category.
The Retail Award categories
The finalists in the retail award categories were arrived at as a result of an exhaustive nomination/self-nomination process, with retailers which have excelled in retail delivery of licensed merchandise to the public in the year to 31 May 2025 coming to the fore.
The finalists in the five categories were reached by a dedicated Retail Validation Panel, made up of licensing industry executives from both licensors and licensees, and chaired by Richard Pink, md at Pink Key Licensing.
Above: The 2025 Retail Validation Panel shared the collective responsibility for arriving at this year’s finalists and winners in the retail categories.
Left: The trophies are being shined ready for the winners to proudly accept.
HASBRO ARE PROUD TO SPONSOR THE MONOPOLY CASINO
THE LICENSING AWARDS 2025
PRIZES AVAILABLE: 6 TICKETS TO MONOPOLY LIFESIZED! 3 SETS OF HASBRO GAME BUNDLES!
The Retail Validation Panel 2025
Jack Allen, Mattel
Karen Athill, Funko
Sye Austin, CAA
Mordy Benaiah, Pyramid International
Rob Bentley, NBC Universal
David Boyne, Bravado
Anne Bradford, Difuzed
Andrew Carley, BBC Studios
Rosie Cousins, Netflix
Sam Ferguson, Jazwares
Helen Genia, Moonbug
Dean Greasley, TDP
Eda Gumish, Somerbond
Sissel Henno, STUDIOCANAL Kids & Family
Aysha Kidwai, Hasbro
Tim Kilby, Character World Brands
Steve Manners, Licensing International
Daniel Prince, Danilo
Ollie Pryor, The Walt Disney Company
Simta Sawhney, Paramount
Stacy Scimia, WildBrain CPLG
Anita Serradimigni, Warner Bros. Discovery
David Sprei, Penguin Ventures
Sue Stanley, Bioworld International
Judy Ward, PlayStation
Tom Williams, The Insights Family
What Kids Love award
For the fifth year running, a consumer award category has joined The Licensing Awards, in collaboration with kids’ market intelligence specialist, The Insights Family.
The only consumer accolade in The Licensing Awards, the methodology for What Kids Love is from 31/5/2024 – 31/5/2025 for UK kids aged 3-12.
The Insights Family surveyed kids on their favourite video games, TV shows, movies and YouTubers, evaluating their purchase behaviour and intent to purchase across a range of product categories including toys, clothing, books, magazines/comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware and greeting cards – from brands which had submitted one or more products in to The Licensing Awards 2025.
The Property Award categories
Licensors and brand owners were invited to enter the Best Licensed Property Award categories by making online submissions via the awards’ dedicated website. The submissions demonstrated how well the property has performed over the last year against a set of criteria.
A wide panel of knowledgeable licensees and retailers (from a number of different disciplines) were also invited to give their confidential votes for what they considered to have been the top licensed properties over the last year.
These votes were then validated by industry experts.
The Marketing, Promotions and Live Events awards
Entries for the Best Licensed Retail Marketing Initiative, Best Licensed Promotions Campaign and Best Live Event were submitted via the dedicated award’s website.
They were then considered by members of a judging panel which comprised executives from the promotional, marketing, retailing, licensing and advertising fields.
They considered entries against criteria including the objectives of the promotion, the creative use of licence and the campaign execution.
The Best Live Event award was open to theatrical shows and events, fairground rides or events within paid for experiences.
All entries were considered by a panel of industry experts to arrive at the finalists and winner.
(Also present at the meeting, but not voting, were Max Publishing’s Jakki Brown, Ian Hyder, Samantha Loveday and Rob Willis.)
Inset: The judging panel for the Marketing and Promotions awards (left to right) Paul Godwin (consultant); James Marsh (B3 Creative); Clare Piggott (Larkshead Licensing); chair Richard Pink (Pink Key Licensing); and Talia Tester (Moonbug Entertainment).
UK RISING STAR
Sarah Abrams, BRANDS AND LICENSE MARKETING COORDINATOR, PRIMARK
Rocio Fernandez, CREATIVE EXECUTIVE, BULLDOG LICENSING
Phoebe Appleby, LICENSING ASSISTANT, FORBIDDEN PLANET
Alex Hollis, LICENSING MANAGER, JAZWARES
Shannon McGregor, LICENSING COORDINATOR, MISIRLI
Jasmine North, LICENSING COORDINATOR, TDP TEXTILES
Category sponsor
Carter Brown, CP PRODUCT DEVELOPMENT SPECIALIST, HASBRO
Eleanor Burgess, MARKETING EXECUTIVE, CONSUMER PRODUCTS, BBC STUDIOS
Ellie Holt-Rix, SENIOR LICENSING EXECUTIVE, ARSENAL
Zoé Marty, SENIOR MARKETING MANAGER, STUDIOCANAL KIDS & FAMILY
Ben Richmond, ACCOUNT MANAGER – LICENSING, BANIJAY RIGHTS
Ben Townsend, LICENSING APPROVALS COORDINATOR, AARDMAN
BEST RETAILER OF ADULT LICENSED PRODUCTS
Category sponsor
HMV
LUSHMARKS & SPENCER
PRIMARK TESCO
TRUFFLESHUFFLE
VANILLA UNDERGROUND
THE RADAR AWARD
Category sponsor
BEST OVERSEAS RETAILER
Category sponsor
UNIQLO
ZARA
BEST LICENSED RETAIL MARKETING INITIATIVE
SpongeBob SquarePants Adaptive Wear Range Campaign WITH
Category sponsor
Deadpool & Wolverine Campaign WITH HMV
How The Grinch Stole Christmas Campaign WITH PRIMARK
Moomin Boba House Initiative WITH CUPP
Mr. Men Little Miss Crisis Campaign WITH UNIQLO
Mummy Pig Gender Reveal Campaign WITH
Peanuts Stationery Pop-Up Shop WITH
Stitch Chaos Has Landed Campaign WITH ASDA Wicked and The King’s Trust for International Women’s Day WITH GEORGE AT ASDA
BEST LICENSED PROMOTIONS CAMPAIGN
BFG BIG Christmas Campaign for Sainsbury’s FROM BORN LICENSING WITH THE ROALD DAHL STORY COMPANY
Moomin 80 at South Bank WITH WOODLAND
Cluedo Happy Holiday Whodunnit Campaign WITH BILL’S RESTAURANTS
Crayola's Purple Crayon Hunt FROM GOLIATH GAMES
BEST LICENSED LIVE EVENT
Friends Experience at ExCeL London FROM OGX PRODUCTIONS & LUNA ENTERTAINMENT GROUP
Horrible Science Interactive Trail WITH KEW GARDENS
Category sponsor
The Paddington Bear Experience at South Bank, London FROM THE PATH ENTERTAINMENT GROUP
Avatar: The Last Airbender In Concert FROM GEA LIVE
Barbie: The Exhibition FROM DESIGN MUSEUM LONDON
Brainiac Live Presents! at Marylebone Theatre FROM DAN COLMAN CREATIVE
F1 Exhibition in London FROM ROUND ROOM LIVE
Neverland in the Palace WITH BLENHEIM PALACE
Peppa's Dance Party WITH BUTLIN’S RESORTS
Race Across the World: The Experience FROM CITY DAYS
The Cube Live in Canary Wharf, London FROM URBAN PLAYGROUND
Wallace & Gromit: A Cracking Christmas Experience at Cabot Circus, Bristol FROM HAMMERSON OPERATIONS
BEST LICENSED TOYS OR GAMES RANGE
Barbie Cutie Reveal Care Bears Series FROM MATTEL
Disney Chatty Stitch & Angel Deluxe Puppetronic Range FROM WOW! STUFF
Bluey Squishmallows HugMees FROM JAZWARES
Formula 1 Range FROM LEGO
Harry Potter Miniverse: Make It Mini Potions FROM MGA
Bullseye Games Range FROM UNIVERSITY GAMES
Fuggler Lord of the Rings Range FROM ZURU
Hot Wheels Outdoor Range FROM MV SPORTS
Category sponsor
Despicable Me 4 Range FROM MOOSE TOYS
The Gruffalo Wooden Toy Range FROM JOJO MAMAN BÉBÉ
& Crew Toy Range
Rubble
FROM SPIN MASTER
Sonic the Hedgehog 3 Movie Range FROM JAKKS PACIFIC
Stitch Many Moods Plush FROM JUST PLAY UK
BEST LICENSED HEALTH AND BEAUTY RANGE
Deadpool and Wolverine Protein Pre-Workout Range FROM MYPROTEIN
Minecraft Bath & Body Collection FROM
Friends 30th Anniversary Collection FROM MAD BEAUTY
The Nightmare Before Christmas Beauty Range FROM
Category sponsor
The Gruffalo and Friends Handwash Range FROM CAREX
Paddington Orange Marmalade Cologne FROM JO
Wheels Bath Time Collection FROM
Stitch Gifting Range for Boots FROM
Hot
KOKOMO
LUSH
VANILLA UNDERGROUND
MALONE LONDON
H&A
Strawberry Shortcake Cosmetics Collection FROM GLAMLITE
Wicked Bath & Body Collection FROM LUSH
Wicked Collection FROM PRIMARK
Wicked Lip Balm Collection FROM DR.PAWPAW
The World of Peter Rabbit Collection FROM TOASTED CRUMPET
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES
CAA Brand Management supports talent and brands through the expansion of product categories, experiences and territories. A division of Creative Artists Agency, CAA Brand Management has 25 offices across 20 countries.
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Disney Children’s Varsity Jacket Collection for Next FROM BRANDS IN
Disney Pixar Toy Story Collection FROM ADIDAS ORIGINALS
Hot Wheels Collection FROM PUMA
How to Train Your Dragon Range for Character.com FROM TDP TEXTILES
Minecraft Collection FROM ADIDAS
Pusheen Girls Apparel and Accessories Collection FROM RESERVED
Sonic the Hedgehog Collection for Primark FROM BIOWORLD INTERNATIONAL
SpongeBob SquarePants Collection FROM STELLA MCCARTNEY
Squishmallows Collection for M&S FROM AYKROYDS
Range FROM
Stumble Guys Collection FROM ZARA
Stitch - Chaos Has Landed Kidswear
GEORGE AT ASDA
Stranger Things Collection FROM CLARKS
Wicked Collection FROM M&S
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
FROM LOUNGEFLY
Category sponsor
Beetlejuice Fashion Collection FROM PRIMARK Cinderella 75th Anniversary Collection
General Motors Collection for H&M FROM POETIC BRANDS
The Grinch Christmas Range for Primark FROM BRAND ALLIANCE
Miffy Collection FROM CAMBRIDGE SATCHEL
Monopoly Footwear and Accessories Range FROM DESIGN ASYLUM
Mr. Men Little Miss Collection FROM CHINTI & PARKER
Paddington Collection FROM CATH KIDSTON
Peanuts 75th Anniversary Collection FROM KITH
Pokémon Eevee Evolution Range for ASOS FROM DIFUZED
Pokémon Collection FROM SKINNYDIP
Squid Game Collection FROM PUMA
The World of Peter Rabbit Jewellery Collection FROM FABLE ENGLAND
BEST LICENSED DRESS-UP OR PARTYWARE RANGE
Category sponsor
Cinderella 2-in-1 Reversible Rags to Riches Costume for Tu at Sainsburys
Angry Birds Costumes FROM FUN.COM
Bluey Preschool Range FROM RUBIES MASQUERADE
Captain America: Brave New World Range FROM RUBIES MASQUERADE
FROM SMIFFYS
Deadpool & Wolverine Range FROM RUBIES MASQUERADE
The Gremlins Collection FROM SMIFFYS
House of The Dragon Range FROM RUBIES MASQUERADE
Kellogg's Costume Collection FROM SMIFFYS
Peperami Animal Break Out Costume FROM SMIFFYS
Pokémon Dress-Up Collection FROM DISGUISE
Skibidi Toilet Costume Collection FROM RUBIES MASQUERADE
Wicked Dress-up Collection FROM DISGUISE
OPEN TO: All licensed dress-up balloons, party favours, party tableware, banners and cake decorations ranges aimed at children or adults. The products must have been launched into UK retail between
June 2024 - 31 May 2025.
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
The Adventures of Paddington Publishing Range FROM HARPERCOLLINS
Minecraft Publishing Range FROM FARSHORE, HARPERCOLLINS PUBLISHERS UK
Bluey Ladybird Publishing Range FROM PENGUIN RANDOM HOUSE
Ms Rachel Publishing Range FROM PENGUIN RANDOM HOUSE
Peanuts Educational Books FROM LITTLE BROTHER BOOKS
Harry Potter: Wizards of Baking FROM INSIGHT EDITIONS
Numberblocks & Alphablocks Clever Tonie Sets FROM TONIES
Peppa Pig Publishing Programme FROM PENGUIN RANDOM HOUSE
Warhammer 40,000 Combat Patrol Magazine Series FROM HACHETTE PARTWORKS
Category sponsor
Hot Wheels Trading Card Collection FROM PANINI
PAW Patrol Ready For Writing FROM LOVE WRITING CO
Pokémon Publishing Range FROM FARSHORE, HARPERCOLLINS PUBLISHERS UK
The White Lotus Official Cocktail Collection: Sunset in Paradise FROM INSIGHT EDITIONS
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Bluey 2025 Calendar, Greeting Cards and Gift Wrap Range FROM DANILO PROMOTIONS
L.O.L Surprise! Loves Crayola Stationery Collection FROM HUNTER PRICE INTERNATIONAL
Care Bears Stationery and Accessories Range for Claire’s FROM BLUEPRINT COLLECTIONS
Minecraft Inkredible Erasable Pens with Silicone Toppers FROM PUCKATOR
Classic Winnie the Pooh Greeting Cards Collection FROM MOONPIG
Mr. Men Creator Cards FROM THORTFUL
Category sponsor
Harry Potter Trunk Box Advent Calendar FROM THE CARAT SHOP
Peanuts Stationery Collection FROM ANYA HINDMARCH
Star Wars Humorous Greeting Card Collection FROM
Smileyworld Tween and Teen Collection FROM UK GREETINGS
HALLMARK
Squishmallows Arts & Crafts Collection FROM CURIOUS UNIVERSE
Squishmallows Sticker Collection FROM PANINI Wednesday Stationery Range FROM BLUE SKY STUDIOS
CELEBRATING 160 YEARS OF BEATRIX POTTER IN 2026
“A love letter to the British countryside”
GOOD LUCK TO ALL FINALISTS!
BEST LICENSED GIFTWARE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
and
Hasbro Gaming Vintage Bookshelf Edition Board Games FROM
COMPANY
Kitty and Friends Collectable Mini Lamps Lighting Range FROM
Category sponsor
Minecraft Holdems Mini Phone Stand and Device Holders
Barbie Collection FROM STANLEY Disney Home
Sanderson Collection FROM H&M HOME
Harry Potter Colourful Crests Giftsets FROM PYRAMID INTERNATIONAL
Harry Potter Wizarding World Collection FROM RAINBOW DESIGNS
Minecraft Homeware Range FROM MINISO NBA bedding for Next FROM CHARACTER WORLD BRANDS
Peanuts Gifting Range FROM HOUSE OF DISASTER
Peanuts Home Range FROM ZARA
The Wallace & Gromit Collection FROM DCUK
Wicked Homeware and Gift Range FROM PRIMARK
BEST LICENSED FOOD OR DRINK RANGE
Atari Sauce Collection FROM SAUCE SHED
Emily in Paris Collection FROM LIDL
Avengers Inspired Potions FROM THE POTIONS CAULDRON
Harry Potter Birthday Cakes and Cupcakes FROM LOLA’S CUPCAKES
Netflix Popcorn Collection FROM PROPER SNACKS
Barbie Doughnut Collection FROM KRISPY KREME
Minecraft Collection FROM PEZ
Newcastle United Official Carabao Cup Winners 24/25 Champagne FROM BOHEMIAN BRANDS
Wallace & Gromit Tyrrells Wensleydale and Cranberry Crisps FROM KP SNACKS
Category sponsor
CoComelon Snacking Range FROM PICCOLO
Minions Delicious Crunchy Corn Snacks FROM LOVE CORN
Squid Game Honeycomb Crisp Cereal FROM BEST BREAKFASTS
The World of Peter Rabbit Chocolate Gifts FROM CHARBONNEL & WALKER
THE INNOVATION AWARD
PAW Patrol Collection for Calm FROM HUNTER PRICE INTERNATIONAL PlayStation 30th Anniversary Collection From Zara FOR FASHION UK
SpongeBob SquarePants Adaptive Clothing Range for Character.com FROM FASHION
Pac-Man Plug + Play FROM FIZZ CREATIONS
RealFX How To Train Your Dragon Toothless Puppetronic FROM WOW! STUFF
The Rolling Stones x Aston Martin Aramco F1 Team Collection FROM BRAVADO Teenage Mutant Ninja Turtles Peace, Love and Pizza Bath Bomb FROM
The Nightmare Before Christmas Spinning Mayor Crossbody Bag FROM LOUNGEFLY
Furby Footwear FROM KOI
Harry Potter Crystal Art Sticker Album Starter Pack FROM CRAFT BUDDY
Hello Kitty Fuzzy Mugs Range FROM PYRAMID INTERNATIONAL
Victoria Jenkins Adaptive Fashion Apparel FROM PRIMARK
Wallace & Gromit Weather Art Clock FROM BRAMWELL BROWN ART CLOCKS
BEST SUSTAINABLE LICENSED PRODUCT
Beatrix Potter Collection FROM PURE LAKES SKINCARE
Peanuts Ladieswear Collection FROM CHINTI & PARKER
Disney Doodles: Colourmania Eco Easel FROM BONNIER BOOKS
Eden Project PurerHome Tableware Collection FROM PURE TABLE TOP AND FABACUS
Peppa Pig Personalised Gifts FROM MADE HAPPY GIFTS RHS Plantable Calendar Range FROM
Category sponsor
House of Marley Roots Solar Bluetooth Speaker FROM HOUSE OF MARLEY
Jigsaw Puzzle
Gromit
of Peter Rabbit Mini Cross Stitch Kits
CRAFTY KIT CO
Zog Pop-Out Play-set
PLAYPRESS TOYS
BEST PRESCHOOL LICENSED PROPERTY
Category sponsor
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (5-12)
Category sponsor
BEST TEEN OR ADULT LICENSED PROPERTY
Category sponsor
7-9 October
10,000+ Attendees, 6,000+ Meetings, 70+ Countries. All together for three days.
BEST GAMING LICENSED PROPERTY
SONIC THE HEDGEHOG
STUMBLE GUYS
SUPER MARIO
WARHAMMER
BEST FILM LICENSED PROPERTY
Category sponsor
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Category sponsor
GREEN DAY
IRON MAIDENKELLY HOPPEN
OASIS
THE ROLLING STONES STYLE SISTERS
BEST SPORTS LICENSED PROPERTY
ARSENAL
THE CLASSIC LICENSED PROPERTY AWARD
JURASSIC
The winner will join
winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Harry Potter, Hello Kitty, Paddington, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars, Thomas & Friends and The Very Hungry Caterpillar.
800,000+ Interviews Annually
The Insights Family offer real-time insights into what kids, families, and young people think, feel and do, so you can make confident decisions, reduce risks, and build lasting licensing partnerships. The world’s largest continuous study of kids and their parents Every 45 Seconds A New Voice Is Captured
3 Million+ Families Surveyed & Growing
5 Generations of Insights
20+ Countries
WHAT KIDS LOVE AWARD
OPEN TO: This is the only consumer award in The Licensing Awards, in collaboration with kids’ market intelligence specialist The Insights Family. The methodology is from 31 May 2024 - 31 May 2025 for UK kids aged 3-12. The Insights Family surveyed kids on their favourite video games, TV shows, movies, and YouTubers, evaluating their purchase behaviour and intent to purchase across a range of product categories including toys, clothing, books, magazines/comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware and greeting cards - from brands which had submitted one or more products to The Licensing Awards 2025.
Category sponsor
PEPPA PIG
HONORARY ACHIEVEMENT AWARD
Hall
SO WHO’S SITTING WHERE?
Best Preschool Licensed Property (0-5): Numberblocks
Best Licensed Written, Listening or Learning Range: Numberblocks & Alphablocks
Clever Tonie Sets from tonies
© 2025 Blue Mojo Rights Ltd
Best of luck to all the nominees from everyone at
bolognachildrensbookfair.com
WISHING ALL THE NOMINEES GOOD LUCK!
INNOVATORS OF LICENSE TREND & FASHION
DAYWEAR | NIGHTWEAR | ACCESSORIES
FOOTWEAR | ESSENTIALS
20th-22nd JANUARY 2026 AT OLYMPIA, LONDON
Pre-register for your FREE visitor badge at toyfair.co.uk
Must-attend trade show and the home of toy licensing
Exposé Travel – Your one-stop shop for all Licensing and related exhibitions worldwide.
EXPOSÉ TRAVEL specialises in travel to licensing and related shows worldwide. We have been offering some very special rates for flights and hotels to the many exhibitions that take place in different parts of the world and work with small boutique licensing agencies and retailers right up to the biggest companies on the show floor. We are also the exclusive travel partner to the Max Group of Companies, owners of The Licensing Awards and Licensing Source Book, and LicensingSource.net
Dear Friends and Clients,
First and foremost, may I wish all nominees in The Licensing Awards 2025 my congratulations and good luck for tonight!
As the licensing sector’s specialist travel agent, you may have used my services, you may not have yet. I have been serving your fine industry for many decades now and am proud to look after so many of you whether it’s for your Licensing Expo travel, BLE, or other trips for shows and general travel.
Why do people use me?
Firstly, I know the shows. I’ve been to them, I know if a hotel really is a ‘5 minutes walk’ or not and which ones suit which type of traveller. I know that you don’t want to go to Las Vegas via Lithuania or Melbourne via Mexico.
Secondly, I am an independent, specialist travel consultant. I answer the phone… that means no messing around with call centres when changes happen. And we all know after the last few years that changes to travel are now commonplace.
And that is why now, more than ever, I encourage you to use my services as a licensing industry specialist.
You will speak to me, Paul, and I will be your personal point of contact at all times.
Again, my best wishes for a superb evening and please do consider me your personal travel agent for the trips ahead. I deal with one-man companies right up to 100 person bookings for the biggest licensors.
And if I can keep Ian, Jakki and Rob happy with their demanding requirements, I’m sure I can help you!
TO HELP YOU TO FIND WHO YOU’RE LOOKING FOR!
