PAW PATROL
PAW Patrol is on a roll!
Inset: PAW Patrol has taken the (preschool) world by storm.
PAW Patrol has undoubtedly been a real runaway success story in 2015, winning the hearts and minds of preschoolers in the States, the UK and increasingly, around the world. A new season in 2016 introduces new characters, vehicles and locations; offering plenty of opportunities for an expanding consumer products programme.
S
ince its launch in 2013, PAW Patrol has become one of the leading global preschool properties, in the UK alone an average of 5.4 million viewers tune in each month on Nick Jr. and Milkshake. The show comes out of global toy company, Spin Master Entertainment and has proven to appeal to boys and girls equally. PAW Patrol stars a pack of six heroic rescue pups – Chase, Marshall, Rocky, Rubble, Skye and Zuma who are led by a
Right: Spin Master’s PAW Patroller vehicle was one of the most popular preschool toys in the lead up to Christmas 2015.
tech-savvy ten-year-old boy named Ryder. Each pup has a unique skill set and a house that turns into a vehicle specific to their personality. “When PAW Patrol launched in the States it just seemed to push all the right buttons for the audience,” says Marianne James, VP Consumer Products, UK and Ireland and European Retail Sales and Marketing. “The pups are loveable and cute, and their stories of teamwork, adventure and problemsolving are relevant and relatable for children and their parents. We knew it
READ ALL ABOUT IT The first PAW Patrol magazine from Egmont Publishing came out beginning of April and Anna Reyburn, publisher, comments: “I am very excited about the launch of PAW Patrol magazine which will give young fans even more of the pups and allow them to engage with the humour and excitement of the PAW Patrol world in print. The preschool sector of the magazine market is highly competitive and I am confident that PAW Patrol, with its impeccable preschool pedigree, will be an instant winner.” Above: The new PAW Patrol magazine.
would perform well in the UK, given it is currently the number one character preschool property in the US.” In fact, PAW Patrol was so popular in the lead-up to Christmas 2015 that retailers couldn’t keep up with demand
11 A SPECIAL NICKELODEON PUBLICATION
11_13_Paw Patrol_v2.indd 11
24/05/2016 14:35