Housewares August September 2025

EDITOR’S COMMENT

was lucky enough to be invited to WÜSTHOF’s event with nutritionist and @wholefoodwarrior, Eva Humphries as part of its takeover of Harrods last month, to launch its new colours in the Classic collection. Read more about the campaign later in the issue.

I then took a short hop to Oxford Street to see Stanley’s activation with John Lewis to launch an exclusive Cabana Gloss striped design. The brand and distributor, Burton McCall took over a window of the flagship store in true, eye-catching Stanley style, as well as two point-of-sale installations within the Cookshop department. Read about it on the news pages.

Next up, Buxton indie, Hargreaves & Son is celebrating its 160th anniversary this year. We caught up with fourth generation managing director Martin Coles-Evans to find out about the history of the store, the changes over the years and the secret to its longevity.

The standard of entries across all categories never fails to impress and this year was no exception. Excitement is now building for the big day on Wednesday 1 October, 2025 at The Royal Lancaster London. Do make sure you’ve booked your tickets to avoid disappointment as tables are selling out fast. Tickets and tables can be booked online at

Levelling up mealtimes…

Salter’s latest range of air fryers promises space-saving innovation with styles that coordinate with any kitchen. Offering 4 distinct cooking layers, this extensive range of vertical air fryers make it easy to elevate the air frying routine, with sufficient capacity to cook a wide variety of meals including a full roast dinner. With Sync & Match settings, easy to clean PFAS-free non-stick drawers and digital LED touchscreen displays, the Salter VertiCook collection has all the functionality expected, at an affordable price point for everyday cooking. www.salter.com

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ISSN 2515-7493

WHERE THE INDUSTRY CONNECTS AROUND INNOVATION AND INSPIRATION

“ With The Inspired Home Show 2025 concluding with over 2,000 unique brands showcasing 300,000 products to attendees from 115 countries, we have turned our attention to the 126th edition of the Show next March. Planning is underway with the expansion of special areas that debuted this year including the Pet Products and Candle Pavilions and the Travel Gear & Luggage Expo. Each of these areas give retailers expanded opportunities while complementing our existing and more traditional housewares categories.

The biggest news though is that the Show day pattern will change to Tuesday, Wednesday and Thursday rather than over the weekend. Reaction has been overwhelmingly positive from both retailers and exhibitors as we embrace the cultural shift with the younger generation placing a higher value on a more “life, life, work” balance.

We look forward to seeing you in Chicago next March!”

— DEREK MILLER, President & CEO, International Housewares Association

TOP STORY

BrüMate hits the UK market

UK distributor Whitby & Co is bringing the fast-growing US hydration brand to Europe.

BrüMate is an innovative insulated drinkware brand, with products designed to keep hot, cold, and carbonated beverages at the perfect temperature. The brand’s products are 100% leakproof and sustainable, helping reduce single use plastics one sip at a time.

Founded just 10 years ago in the US, by young entrepreneur Dylan Jacob and based in Denver, Colorado, the home of the Rocky Mountains, BrüMate designs hydration products with innovative features not found anywhere else.

The Era is BrüMate’s best-selling product range and it brings a new Era of straw tumbler to the market. Totally leakproof it

Peppercorn Cookware owner passes away

minimising the amount of plastic sitting in the beverage; BevGuard technology to keep ice for 24+ hours and a cup-holder friendly base.

Phil Ellwood, managing director of Whitby & Co, commented: “We’ve been working to bring BrüMate to the UK for some time and are really excited to get that over the line. I’m a huge admirer of what Dylan has achieved with the brand and think that it has excellent potential on this side of the Atlantic.

“The products are beautifully made, very high quality and excellent value and the brilliant leakproof technology is going to help them stand out from the competition. We’re grateful to BrüMate for entrusting Whitby & Co with the first opportunity to represent and distribute the brand in Europe.”

Owner of Peppercorn Cookware Specialist, Christopher Vaughanpassed away aged 82.

A recent Facebook post said: “It’s with a very heavy heart to share that, Christopher Vaughan-Roberts, 82, fondly known as Mr. Peppercorn, passed away peacefully on Monday 4 August at 1:30pm surrounded by his close family.

“He was a loving husband and father to his wife Gloria and their two sons Richard and Nicholas, a vibrant soul who touched so many people with his dearly. Thank you for everyone’s well wishes over the last five months whilst he’s been poorly and the many condolences that we’ve already received. Love to you all.”

Next increases profit guidance again for H2

Next has released a trading statement for Q2, ended 26 July, showing full price sales were up 10.5% year-on-year – £49m ahead of its guidance for the period of +6.5%.

Sales during the second quarter overperformed in both the UK and overseas markets. In the UK, the retailer believes the boost was due to good weather, while international sales were improved due to digital marketing being more effective than anticipated.

Next has increased guidance for the second half as a result, from +3.5% to +4.5%, adding a further £27m to its forecast. The full year guidance for profit before tax has been increased by £25m to £1,105m.

Guidance for the UK sales is being maintained at an increase of 1.9%. The retailer is expecting lower growth in the market for three reasons. Firstly, it expects UK employment opportunities to diminish with the effects of April’s National Insurance changes continuing to filter through into the economy, causing consumer spending to be dampened.

Secondly, the second half in 2024 was much stronger than the first half. And finally, Next believes it exceeded expectations in Q2 because of better summer weather and trading disruption at a major competitor. It doesn’t expect these factors to have an effect in H2.

International sales guidance has increased from 13.1% to 19.4% as the retailer is able to invest more in profitable digital marketing than it had initially planned.

due to dampened consumer spending, a strong H2 in 2024 and an unexpected spike in sales in Q2.

TOP STORY

Stanley partners with John Lewis

Distributor Burton McCall has created a dedicated Stanley window display in John Lewis’ flagship London Oxford Street store. Furthermore, two dedicated point of sale areas in the cookshop department on the lower ground floor of the store, highlight the summer exclusive for John Lewis and will remain in-store for four to six weeks.

The activation highlights the new Oasis Peach Whip collection, including a striped pink and white Cabana Gloss design, which is exclusive to John Lewis and Stanley.

Burton McCall has also worked with John Lewis to install permanent spaces to promote Stanley in the Westfield and Solihull stores.

Diana Brown, buyer, John Lewis, commented: “Stanley has resonated greatly with our customers and has contributed to the growing popularity for stylish water bottles that make a statement. As a result the need for newness and exclusivity within this category is growing.

“The brand and the Burton McCall team have supported the launch with exclusivity on the high street and a window installation at Oxford Street, which has excited our customers driving them into the store.”

Graham Nearn, chief brand officer, Stanley, added: “In the Oasis collection, our love letter to summer, we’ve elevated our design approach. We treated this collection like a work of art, meticulously refining visuals to deliver a deeper, more impactful experience.”

Stefanie Yep, senior product manager, seasonal programmes, Stanley, said: “We envisioned the new Oasis collection as a way to bring the feeling of a summer holiday to our consumers through seasonal colours and patterns. It’s our hope that our team’s dedication to creating emotionally connected collections will continue to bring joy to our consumers.”

The Kitchen Range West Wickham announces shop closure

Prolific indie, The Kitchen Range, West Wickham, has announced it will be closing the retail side of the business, while keeping its cook school running.

In an Instagram post, the indie announced that after 34 years in business, it has made the ‘very hard decision’ to close the doors of the shop.

The post went on to say: “We will miss our wonderful customers, reps, delivery drivers and of course our staff and would like to take this opportunity to thank you all for your support of our lovely shop over the last three decades.”

The Kitchen Range said it had weathered the storms of the pandemic and financial pressures, but feels it is now time to change direction.

A closing down sale with up to 50% off all stock began on 18 August. The cookery school will then move downstairs and will be ‘bigger and better than ever’.

Haus partners with Harrods for Emile Henry cookware showcase

Haus took over Harrods’ demonstration kitchen recently to showcase Emile Henry’s French ceramic cookware.

The initiative included a live cooking demo by Christiaan de Vries, star of the Great British Bake Off, while the Haus team was also on hand throughout the day to connect with guests and share product insight.

The team also welcomed master pâtissier and founder of Cake Boy, Eric Lanlard, for a live demonstration in collaboration with the range. Eric offered a showcase of desserts and savoury creations, sharing expert tips and techniques. Joining Eric was Cameron Lamb, who added his own creative touch to the day’s experience.

In a LinkedIn post, Haus said: “Thank you to everyone who joined us – it’s always so inspiring to see such enthusiasm for the art of cooking.

“Stay tuned for more exciting collaborations and events celebrating the art of cooking and the tools that elevate it.”

Lewis’ Oxford Street window.

Above: The Kitchen Range West Wickham will keep its cookery school running after the shop closes.

Above: Haus took over Harrods demo kitchen for a series of events.

Joseph Joseph collaborates with The Bear

critically acclaimed series, The Bear, with its Space Steel collection.

‘Take the Chaos Out of the Kitchen’ pairs

British Garden Centres announces new managing director

British Garden Centres has appointed the family’s eldest daughter, Amy Stubbs, as managing director alongside her father, Charles Stubbs and uncle, Robert.

Amy, who has grown up actively involved in the UK’s largest family-run garden centre group, will work with the senior leadership team to develop the long-term vision, strengthen operations and champion innovation.

the frenetic brilliance of a top-tier restaurant under pressure with the calm precision of Joseph Joseph design. The trailer for the new season of The Bear, where tension simmers and tempers boil, is followed by the streamlined elegance of cookware engineered to bring order to even the busiest home kitchen.

In celebration of The Bear’s return for series four, the partnership serves up a campaign that blends drama with design, made for

audiences hungry for style, substance and the next chapter.

Richard Joseph, ceo and co-founder, Joseph Joseph, commented: “We’re excited to partner with The Bear – it’s a natural fit that highlights the culinary relevance of both our brand and the show. The ‘Take the Chaos Out of the Kitchen’ campaign perfectly aligns with our mission.

“The timing is ideal as we introduce Space Steel, our new cookware collection designed to inspire home cooks with durable, professional quality products that are built to last.”

The appointment marks a significant step forward in the company’s continued commitment to growth as it celebrates its 35th trading anniversary.

Amy will strengthen the leadership team, as Charles, Robert and Phillippa remain fully engaged in daily operations and future direction.

British Garden Centres has seen strong growth in 2025 with the acquisition of seven Dobbies stores and Hayes Garden World at the start of the year.

Amy has been working for BGC for eight years in a variety of roles. More recently, she has been working with key central departments in the business to widen her knowledge and experience.

Amy also serves on the HTA Council and is co-chair of the GCA Executive for the East area.

Amy said: “It’s a real privilege to take on the managing director role in the business that’s been such a big part of my life. I look forward to working alongside Charles, Robert and Phillippa and our fantastic teams across the UK to keep building on our family’s vision.”

Charles Stubbs, founder of British Garden Centres, added: “We are thrilled to announce Amy as managing director. Her passion, energy and professionalism will help carry British Garden Centres into the future as the next generation. We are excited to work closely with Amy as we continue to deliver on our shared vision.”

The Kitchen Range to return to Llandudno

Following its closure in April, The Kitchen Range has reopened in a new location.

Owner of the original store, Robin Whitehead closed the business just months ago as he retired. But the store is now set to return, run by Janet Gordon, who managed the shop for years, in a new location on Mostyn Street.

Janet said: “I cannot put into words how thrilled I am to be given the opportunity to manage the new Kitchen Range.

“It was and still is, a unique cook shop, providing our customers with an informative and friendly shopping experience. Our customer base has always included locals, professionals and tourists, many of whom have shopped with us for many years.”

The new shop now has a website, social media accounts and email contact.

Above: The Kitchen Range will return to a new location in Llandudno.

Above: Amy Stubbs has been named managing director of British Garden Centres.

Left: The calm precision of the Space Steel collection is paired with the frenetic brilliance of the fictional kitchen in The Bear.

Indies speak out in new survey

A new survey released by Spring & Autumn Fair, in partnership with SaveTheHighStreet.org, has uncovered the mounting pressure facing independent retailers.

The survey collected insights from over 250 independent retail businesses and revealed that over 50% of independent retailers have considered closing their business. The biggest challenges they face include reduced customer spending and footfall (63.4%), competition from online giants (57.4%) and rising wage and employment costs (39%).

Other major concerns include rising rent and property costs (21.1%), high business rates (14.7%) and a lack of funding for high street regeneration (22.7%).

84% of independent retailers said they lack confidence that the government is doing enough to support them. Most are small operations, 89.4% run a single store and 86.3% employ fewer than five people. Despite their resilience, with 62.8% trading for more than three years and 36.7% for over a decade, many now find themselves at a crossroads.

When asked what would make the biggest difference to their business, independent retailers’ most common request was increased grants or funding for small businesses (39%), followed by a freeze or reduction in business rates (26.7%).

Retailers also highlighted local improvements including better high street infrastructure (49.4%), more community-focused events to drive footfall (49.8%), affordable parking (46.6%) and stronger marketing support (76.9%).

The findings highlight the vital role independent retailers play in their communities. 64.1% described their shop as the ‘social heart’ of the area, while 57.4% offer services that national chains often can’t, including personalised advice, special orders and local expertise.

“This data shows how much independent retailers are struggling – but also how much they matter,” said Soraya Gadelrab, event director at Spring & Autumn Fair. “The high street is more than a place to shop. It’s a space for connection, culture and community. If we want thriving towns, we must start by backing the businesses that hold them together.”

Jim Clawley appointed md at Eurosonic Group

North West-based Eurosonic Group has announced the promotion of Jim Clawley to managing director, effective immediately.

Jim steps into the role following a successful twoyear tenure as commercial director. With over 15 years’ experience at director level in the housewares sector, Jim brings a wealth of expertise to the position.

He will continue to lead Eurosonic Group’s growth across its key brands, including Daewoo Electricals, ProChef and the newly launched Electrolux range of floorcare and SDA.

Jim said: “It’s been a fantastic two years at Eurosonic and having worked closely across all areas of the business, I’m excited to step into the role of managing director. We’ve built a strong, agile team and are leading the way in product development, with exciting new ranges and licensing partnerships confirmed for autumn/winter 2025 and beyond.

“Our focus on operational efficiency and fast-paced delivery puts us in a great position for continued growth.”

Cerve partners with Florence Broadhurst

EP Brands is offering a range of glassware from Cerve, featuring the iconic designs of Florence Broadhurst.

The new collection features wine glasses and tumblers in various shapes and sizes, adorned with a diverse range of Florence’s designs, such as Japanese Floral, Egrets, Kabuki, Spotted Flower, Cockatoos, Fingers and Cross Over.

Cerve said: ‘This is more than a collection, it is a dialogue between eras and continents, between bold creativity and delicate craftsmanship. Inspired by the iconic patterns of Florence Broadhurst – a true visionary – Cerve brings her world to the table, through light, colour and form.

‘Each piece is a celebration of everyday beauty and timeless style. A synergy of heritage and innovation that invites us to rediscover the art of living, one glass at a time.’

Recognised by Time Magazine as one of the world’s most influential post-war designers, Florence Broadhurst’s designs can be found across the world from Madame Jojo’s nightclub to Trump Towers and for clientele ranging from royalty to Hollywood elite.

retailers have considered closing their business.

Above: The glassware features a range of Florence Broadhurst’s designs.

Above: Jim Clawley has been promoted to managing director following two years as commercial director.

TOP STORY

Charlies Stores set

Family-owned retailer, Charlies

planning to open a new Cheltenham on

Homebase site. The store on Tewkesbury road

will be transformed into a space offering a range of home, garden, leisure and outdoor living products, including brands such as Le Creuset. The new store is set to open in October.

Since its foundation in 1986, Charlies Stores has grown from a two-store business to a regional brand with eight stores and an online shop distributing UKwide. Over the last five years, the business has delivered growth of 78% with turnover of £85m.

Managing director, Becky Lloyd, commented: “We’re incredibly proud to be bringing Charlies to Cheltenham. We’re passionate about creating a shopping experience that’s welcoming, helpful and full of great products for everyday life.

“This expansion is a significant step for us and we hope this new location becomes a favourite for locals.”

Dunelm appoints new ceo

SharkNinja sales increase 15.7% in Q2

SharkNinja has reported its financial results for the second quarter ended 30 June 2025.

Net sales increased 15.7% yearon-year to $1,444.9 million. Gross margin and adjusted gross margin increased 90 and 30 basis points, respectively. Net income increased 105.1% to $139.6 million. Adjusted Net Income increased 38.4% to $137.8 million. Adjusted EBITDA increased 33.2% to $223.4 million, or 15.5% of net sales.

Mark Barrocas, chief executive officer, commented: “SharkNinja delivered outstanding Q2 results with nearly 16% net sales growth and approximately 33% Adjusted EBITDA growth, demonstrating our ability to execute and win even in challenging global environments.

“Our three-pillar growth strategy continues to drive strong momentum as we expand into new categories with viral successes like the Ninja SLUSHi, meaningfully gain share across our existing categories, and accelerate our international growth.”

The increase in net sales resulted from growth in Food Preparation Appliances, Cleaning Appliances and Beauty and Home Environment Appliances, partially offset by a decline in Cooking and Beverage Appliances. Cleaning appliances net sales increased by $35.4 million, or 7.6%, to $501.5 million, compared to $466.1 million in the prior year quarter, driven by strength in the carpet extractor and robotics sub-categories.

Cooking and beverage appliances net sales decreased by $13.6 million, or 3.6%, to $365.7 million, compared to $379.3 million in the prior year quarter, driven by a decline in the air fryer and outdoor grill sub-categories, partially offset by sales momentum of the Ninja Luxe Café espresso machine.

Food preparation appliances net sales increased by $139.9 million, or 52.8%, to $404.8 million, compared to $264.9 million in the prior year quarter, driven by strong sales of the frozen drinks sub-category, specifically the SLUSHi and ice cream makers sub-category.

Dunelm has appointed Clodagh Moriarty as chief executive officer, with effect from 1 October, 2025.

Clodagh (Clo) will succeed Nick Wilkinson who had informed the board of his intention to retire from Dunelm and full-time executive life, following seven years in the role.

To ensure a smooth transition, Nick will continue in his role until Clo’s appointment and will step down from the board at the end of September, before leaving the business in early October.

Clo is an established retail leader and is currently the chief retail and technology officer at Sainsbury’s. As a member of the operating board, she holds responsibility for all stores and their operations, alongside Sainsbury’s digital offer and strategy, customer experience and end to end technology platforms.

She has been with the business for 15 years, holding a variety of leadership roles, having previously worked for nine years at Bain & Company.

Alison Brittain, chair of Dunelm, said: “Clo was the standout candidate from a strong field and we are delighted that we have been able to attract such a talented and high calibre executive. As Nick hands on the baton, we are confident that her blend of retail, digital and strategic expertise will be a significant asset as we move into our next phase of growth as The Home of Homes.”

Clo added: “Dunelm is a fantastic business which I have followed and admired for many years, so to be joining as ceo is a real privilege. Our homes play a central part in our lives and Dunelm has a very special role in helping customers to create a space which is truly their own.

For fiscal year 2025, SharkNinja expects net sales to increase 13% to 15% (above the prior expectation of 11% to 13%). It anticipates Adjusted Net Income per diluted share to be between $5.00 and $5.10, reflecting a 14% to 17% increase compared to the prior year (above the prior expectation of between $4.90 and $5.00, reflecting a 12% to 14% increase).

Ultimate Products certified as a Great Place To Work

Ultimate Products has officially been certified by Great Place To Work, the global authority on workplace culture. Great Place To Work UK is a global organisation that recognises businesses for positive workplace culture and provides tools to improve the employee experience. The certification recognises Ultimate Products for its outstanding workplace environment, strong commitment to training and development and deeply embedded community values.

The accolade is a testament to the company’s ongoing investment in its people and culture and reflects the positive experiences of its employees across the business.

Andrew Gossage, ceo of Ultimate Products, said: “The achievement of the Great Place To Work certification is confirmation of the amazing people who make Ultimate Products what it is. Our people work incredibly hard because they’re looked after, get promoted and can see a bright future as part of Ultimate Products.”

Sarah Lewis-Kulin, vice president of global recognition at Great Place to Work, added: “Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience.

“By successfully earning this recognition, it is evident that Ultimate Products stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

Above: Q2 saw a growth in food preparation appliances and cleaning appliances, partially offset by a decline in cooking and beverage appliances.

Above: The Great Place to Work certification recognises Ultimate Products’ outstanding workplace environment.

Above: Charlies will open a new store in Cheltenham in October.

Clodagh Moriarty will join Dunelm as ceo in October.

Variation becom es child ’s play

Bringing your own lunch and staying hydrated made fun! Whether it’s at school, a trip to the park or a day out, you’ll find a suitable solution in the Mepal Campus collection of bottles and lunchboxes.

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Made in the Netherlands.

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BHETA welcomes exemption for round-tipped cutlery

In an update on its lobbying campaign to protect the status of kitchen cutlery in the face of potential knife control legislation, BHETA has welcomed encouraging comments from the Rt Hon Dame Diana Johnson DBE MP, Minister of State for Policing and Crime Prevention. She confirmed that she is: “considering the request… that we look at excluding round-tipped cutlery knives from the statutory controls on knives.”

The statement followed a dedicated roundtipped knives roundtable hosted at the Home Office in July, attended by BHETA chief operating officer, Will Jones and marketing director, Stephen Richardson, alongside senior representatives from Horwood Homewares, Japanese Knife Company, Lifetime Brands, Rayware and Robert Welch Designs.

The roundtable meeting was held to discuss how government and industry might collaborate to encourage greater consumer uptake of round-tipped knives.

Under current legislation - specifically section 141A of the Criminal Justice Act 1988 - cutlery knives are classified as age-restricted products, making it an offence to sell them to under-18s.

The costs arising from compliance fall on suppliers and retailers and can be significant.

Speaking after the meeting, Will Jones said: “I would like to thank the minister for committing to review this issue. Some BHETA members face annual costs for online age verification of cutlery approaching £100,000 - an unnecessary burden on time, resources and ultimately, customers. The bigger, hidden cost is the loss of in-store sales because products cannot be prominently displayed.”

While historically regarded as harmless household items and sold freely without enforcement action, changes in the retailing landscape following the Offensive Weapons Act 2019 have resulted in stricter compliance measures, including online age verification and restricted in-store displays.

BHETA to host meet the buyer event with Decco

As part of the meeting’s outcomes, the Government has also requested benchmarking data from retailers and suppliers on sales and product ranges of round-ended kitchen knives. BHETA is urging all members to participate in the forthcoming survey to strengthen the industry’s case.

Will said: “This is a positive step forward for common-sense regulation and we are committed to working closely with Government to ensure legislation reflects the practical realities of our industry.”

Steve Richardson added: “Alongside its members, BHETA has been lobbying Government in relation to the terms of the Offensive Weapons Act and the scope of knife control for some time. Together we have achieved some notable exclusions and clarifications. It remains imperative, however, that all affected suppliers take seriously the need to keep abreast of the latest developments.”

BHETA is to hold another of its popular face-to-face Meet The Buyer days with Decco, providing suppliers with the opportunity to showcase products to one of the UK’s leading housewares, electrical appliances and DIY/garden wholesalers. The event takes place on 18 September at Manor Hotel Solihull.

The event offers suppliers the chance to pitch directly to Decco’s national buying team, which is actively on the lookout for fresh products, strong commercial proposals and new supplier partnerships that can deliver value and scalable growth. Decco is looking for products in the following categories:

Housewares - cookware and bakeware; food preparation; kitchen textiles; storage; tableware; utility.

Small electrical appliances - small kitchen appliances and small domestic appliances. During the day, Decco will be particularly interested in discussing the following key areas:

• What is your current route to market and how can Decco add value to this?

• What are the margin opportunities for Decco?

• How will you support the product with promotional activity?

• Details of new product developments.

• How can you provide Decco’s teams with the tools to sell your product?

• Existing UK distribution (if relevant).

At this stage, Decco will be prioritising commercially viable proposals that demonstrate logistical feasibility and strong financial justification, rather than detailed presentations on brand marketing strategies.

Suppliers can bring two people to appointments and will be allocated a 20-minute meeting with the relevant buyer. Multiple appointments can be booked if suppliers have products relevant for different categories.

All supplier registrations are subject to approval by Decco and meetings will be confirmed by the BHETA team. There is a cost of £89 plus VAT for BHETA members, £199 plus VAT for non-members attending their first BHETA Meet The Buyer day or £249 plus VAT for non-members who have been to a previous such event. Registration is via the BHETA website at www.bheta.co.uk/events/decco-meet-the-buyer-day.

BHETA’s DIY sector manager, Steve Edwards, commented: “The chance to speak directly to the Decco buying team is obviously a great opportunity and we are expecting an excellent turn-out, so I strongly recommend applying for registration as soon as possible.”

Slice without Fear

The OXO Precision Handheld Mandoline – from the UK’s No.1 Brand for Graters, Slicers & Choppers* – packs full-size performance into a compact, space-saving design. It has five precise blade settings, including a julienne option, and built-in safety features – so you can slice without fear.

By Andrew

British weather never fails to keep us on our toes. After a sunny May and the scorching start to July that had us all reaching for fans and cold drinks, we've seen the familiar return of grey skies.

But before you pack away your summer displays, take note - the forecasters are suggesting late summer could bring near or above-average temperatures with genuine hot spells on the horizon.

For independent retailers, this presents a fascinating challenge and opportunity. How do you maintain momentum through the grey patches, while staying ready to capitalise when the next heatwave hits?

The psychology of intermittent sunshine is actually more powerful than sustained good weather. When customers experience those sudden bursts of heat after cooler, overcast days, their spending behaviour becomes almost urgent. There's a ‘carpe diem’ mentality that kicks in - people know the sun might disappear again, so they act quickly when it returns.

This stop-start summer pattern means your approach needs to be equally flexible. You can't afford to have your summer stock relegated to the back of the shop during the grey days, nor can you miss the boat when temperatures suddenly soar.

The key is creating what I call sunshine-ready displays that work regardless of today's weather. Position your summer essentials where customers can easily spot them, but frame them around the promise of the next hot spell rather than today's conditions. ‘Ready for the next heatwave’ messaging works far better than ‘perfect for today’ when customers are looking at grey skies through your windows.

inform your stock planning now. Unlike the major chains that plan seasons in advance, you have the advantage of agility. You can respond quickly when the weather turns, but only if you've prepared properly.

Think about the customer journey during mixed weather periods. People become more decisive when they know good weather is temporary. They're less likely to say ‘I'll come back tomorrow’, because tomorrow might be grey again. This creates opportunities for retailers who can capture that urgency.

Window displays become particularly important during changeable weather. Your windows need to work on both sunny and grey days, selling the aspiration of summer even when the reality is less appealing. Show your products in their summer context.

The intermittent nature of this summer's sunshine has trained customers to be more impulsive. When the sun does appear, they act fast. When it disappears, they don't necessarily stop thinking about summer, they just postpone action.

Staff training matters enormously in this environment. Your team needs to be ready to pivot quickly, highlighting different products and understanding that customer mindset shifts dramatically with the weather.

Cross-merchandising becomes crucial in this environment. When it's overcast, customers might not naturally think about sun cream or cold drinks, but they will if you've positioned them cleverly alongside items they are buying. Garden furniture next to the umbrella display sends a subtle message about being prepared for all possibilities.

The forecasters' prediction of above-average temperatures with potential hot spells should

Digital presence becomes your secret weapon. Use social media to maintain summer momentum even when the skies are overcast. Share preparation tips for the next hot spell, remind customers of products they might need and keep summer possibilities alive.

The summer retail opportunity remains very much alive, but success will go to retailers who understand that this year's pattern demands flexibility, preparation and the ability to strike quickly.

Here's hoping for a scorching remainder of the summer to give an extra boost to sales.

Goodacre, ceo of BIRA

The iconic Smeg electric kettle is perfect for preparing all of your favourite hot drinks with ease.

Effortlessly create sparkling water at home with the Smeg Soda Maker.

Upgrade your kitchen with Smeg’s Digital Kitchen Scale, ideal for bakers and meal preppers who value style, elegance and convenience.

GUEST COLUMNIST Anna Berry

NAVIGATING THE FUTURE OF RETAIL

Anna Berry, co-founder and director of Retail100 Consulting, explores social commerce, omnichannel strategies and the role of apps.

The retail landscape has undergone a dramatic transformation in recent years. Consumers now expect a seamless shopping experience across all channels. The importance of an omnichannel strategy is key, with an excellent, personalised customer journey vital to growing your brand and building customer loyalty. The intersection of social commerce, omnichannel strategies and mobile apps can create powerful synergies to deliver for brands. AI is transforming the ability of social commerce to connect with customers on a personal level.

Social commerce, the integration of social media and e-commerce, has revolutionised how consumers discover and purchase products. Platforms have evolved from social interaction spaces to dynamic marketplaces, driven by consumers' growing inclination towards convenience.

The social commerce industry in the UK is predicted to more than double, rising from £7.4 billion to almost £16 billion by 2028, according to a new report from Retail Economics and TikTok. This growth presents a promising future for retail.

Retail100 Consulting works with SHOPLINE, which empowers brands to sell beyond online shops. By leveraging social media, it helps brands connect with consumers and sell products through these platforms. Social shopping is not just a trend; it's a crucial strategy as it can reduce return rates by enabling consumers to seek feedback from friends and family on

Data-driven insights allow brands to understand how products perform on TikTok, identify popular trends and tailor offerings to meet demands. The provider's analytics tools, combined with TikTok's insights create a comprehensive view.

For suppliers and retailers, implementing an omnichannel strategy involves integrating various touchpoints - physical stores, e-commerce, apps and social media - into a unified ecosystem. This integration ensures customers can transition between channels, whether they are browsing online, picking up in-store, or returning via an app.

Social commerce allows brands to showcase products through influencer partnerships and user-generated content. These strategies enhance brand visibility and build trust and authenticity.

Consider a scenario where a cookware brand collaborates with influencers to showcase recipe ideas or highlight safety and quality features of products. This content, when paired with shoppable posts, allows consumers to make purchases directly from their feeds.

Moreover, social commerce provides insights into consumer behaviour. Data collected can be analysed to refine marketing strategies, optimise product offerings and predict trends.

Live shopping experiences, facilitated by platforms like TikTok, provide a unique way to engage in real-time. With products embedded into TikTok Shop, the experience is consistent across all live sessions on TikTok and other social media. This reduces the effort required to engage and allows brands to answer questions and showcase products in a more immersive and interactive way. Homeware brands that need to tell a story about features will build trust and sales via social commerce.

TikTok's short-form videos are a unique way to showcase products. Use the integration to share product videos directly from the dashboard to TikTok Shop. With the ability to sync information, brands can maintain a consistent brand image.

Apps have become an integral part of the retail ecosystem, offering convenience and personalised experiences. One of the key advantages is push notifications - messages informing customers about new arrivals, offers, or reminders for items left in carts. This engagement drives loyalty and increases the likelihood of repeat purchases. Furthermore, apps can enhance the instore experience. Features such as mobile payment, digital loyalty programmes and augmented reality (AR) for product visualisation, enhance the experience. For suppliers, apps provide insights into consumer preferences and buying patterns. This data can be used to optimise inventory, forecast demand and tailor offerings.

In conclusion, the growth of social commerce, the importance of omnichannel strategies and the role of apps are pivotal in shaping the future of retail. Brands which embrace these trends will be better positioned to meet the evolving demands of consumers, drive growth and create exceptional customer experiences.

As the retail landscape continues to evolve, staying agile and innovative will be key to thriving in this dynamic environment. Remember, ignore channels and always think customer first.

Right: Anna Berry, co-founder and director of Retail100 Consulting.

The Excellence in Housewares Awards returns to celebrate its 25th anniversary on Wednesday 1 October, 2025 at the Royal Lancaster London. The finalists have been selected and the judges are hard at work choosing the winners across the product, retail and special categories.

The finalists of the Excellence in Housewares Awards 2025 have been selected from an enormous number of entries by an esteemed judging panel. Judges worked hard to settle upon the deserving products and retailers in 12 product categories, 12 retail categories and three supplier categories.

For the product entries, the judging panel consisted of buyers from John Lewis, Tesco, Harrods, Fenwick, Morleys, Harts of Stur, Borough Kitchen, Salamander Cookshop, Potters Cookshop, Divertimenti, Dunelm, Currys, B&Q, Lawsons, Garsons, Blue Diamond, Trevor Mottram, Aldiss, Hargreaves & Sons, AIS Stores as well as a full slate of specialist independent retailers from across the country.

On the retail side, the panel comprised Craig Antcliffe – Victorinox, Claire Budgen –Lifetime Brands, Seema Grantham – BHETA, Tom Harmer – DK Household Brands, Rob Jones – Horwood, Jason Kirk – Burton McCall, George Mann – Le Creuset, Simon Oliver – RKW/Tower, Sally Owens – Meyer, Joe Stadler – Mepal, Jenny Stewart –Ultimate Products, Raven Sprague – Pure Tabletop, Brian Walmsley – EKO. The panel was chaired by Progressive Housewares, who do not vote.

THE EXCELLENCE IN HOUSEWARES AWARDS 2025 PRODUCT FINALISTS ARE:

Excellence in Cookware

l BBQ Collection from Le Creuset

l Circulon ScratchDefense Clad Series from Meyer Group

l Culinary Fiveply 20cm Chef’s Pan from Kuhn Rikon

l Gold Kaleidoscope Bundt Pan from Nordic Ware

l Judge Ceraglide Colour Range from Horwood Homewares

l Laura Ashley Cookware from Pendeford Housewares

l MasterClass Cast Aluminium Casserole Dishes from Lifetime Brands Europe

l Scanpan CS+ Range from HAUS

l Space Steel 3-Piece Set from Joseph Joseph

Top Tool or Gadget

l Cole & Mason Kenton Mill Collection from DK Household Brands

l Dreamfarm Nocutu from Burton McCall

l GrillOut 4-Piece BBQ Utensil Set with Case from Joseph Joseph

l Maestro Salt Mill from Peugeot

l Niche Kitchen Tool from Niche by Nisha

l Soda Maker from Smeg

l Sur La Table Wooden Utensils from RKW

l Vacu Vin Electric Wine Saver from HAUS

l Zyliss Zick Zick 3 Food Chopper from DK Household Brands

EXCELLENCE IN HOUSEWARES AWARDS SPONSORS AND SUPPORTERS INCLUDE:

Excellence in Home Organisation

l 5L Slim Pedal Bin from Simplehuman

l Beldray Heated Drying Pod System from Ultimate Products

l ben & neo Modular Organiser System from Keeeper

l Clean Tech Tools from Joseph Joseph

l Disney Stitch Scrub Daddy from Scrub Daddy UK

l Ewbank ACTIVE+ 2-in-1 Cordless Vacuum

Cleaner from Bluestem Group

l Puro Caddies from EKO

l SmartStore Collect Stack-it from Orthex

l Tower 60L Recycling Pedal Pin with Three Compartments from RKW

Plugged In

l Ankarsrum Assistant Mixer from Ankarsrum Kitchen

l Cello Overture Multi Temperature Double

Wall Kettle from Cello Electronics

l Copper Food Prep Collection from Dualit

l Daewoo NapoliCasa 12” Indoor Electric

Pizza Oven from ESG (Eurosonic)

l ENFINIGY Contact Grill from Zwilling

l Good Food In Partnership with Tower 10

Litre Oven and Basket Air Fryer from RKW

l Igenix Instant Hot Water Dispenser from Bluestem Group

l Salter Verticook View from Ultimate Products

l Slow Juicer Vita Fresh from Gastroback

Cutting Edge

l Bread Knife from Wegter Brands

l Global 40th Anniversary Special Edition 7Piece Knife Block Set from Grunwerg

l ICED Knives from Kuhn Rikon

l Judge Arc Knives from Horwood Homewares

l Lion Sabatier Provencao from HAUS

l Nest 3-Piece Bamboo Chopping Board Set from Joseph Joseph

l Richardson Sheffield Forme In-Drawer 5Piece Kitchen Knife Block from Amefa

l Sur La Table Chopping Boards from RKW

l Victorinox Swiss Classic 10cm Paring Knife

Excellence in Homewares

l AdHoc Impact Pour Over Coffee Maker from DK Household Brands

l Digital Kitchen Scales KSC01 from Smeg

l Farberware Build-a-Board from Lifetime Brands Europe

l Fresh & Save Bowls from Zwilling

l Klean Kanteen TKWide Vacuum Insulated Bottles from Whitby & Co

l Sardine Textile Collection from Dexam

l Stanley IceFlow Bottle Flip Straw 2.0 from Burton McCall

l Tasty+ Greens Range from Brabantia

l Twist & Stack Containers from OXO

Top of the Table

l Anton Studio Designs Rio Collection from The DRH Collection

l Cheers! Optic Glassware from Dartington Crystal

l Guzzini Riviera Collection from Eddingtons

l Halo from Denby Pottery

l Jamie Oliver Big Love Serveware Collection from Lifetime Brands Europe

l Laura Ashley Hedingham Collection from Wegter Home

l Mikasa Glazed Stoneware Coupe Bowls from Lifetime Brands Europe

l Printer Johnson Oranges Large Handled Tray from Elitetins

l PurerHome x Eden Project Collection from Pure Table Top

The Licensing Award

l Eleanor Bowmer Fabulously Festive Tableware from Pure Table Top

l Emma Bridgewater Garden Flowers Collection from Elitetins

l Jamie Oliver Big Love Serveware Collection from Lifetime Brands Europe

l Kellogg’s Vintage Tea Towels from Dexam

l Mepal x Little Dutch Children’s Range from Mepal

l Mikasa x V&A Alice in Wonderland

Collection from Lifetime Brands Europe

l National Trust Nature Glass Worktop Protectors from Eddingtons

l Prestige x Disney Monochrome Cookware from Meyer Group

l V&A Bone China Mugs from Museums & Galleries

The Eco Award

l City Cool Bottle from Aquaphor

l Hana Recycler from EKO Home

l Kilner Fresh Storage Containers from The Rayware Group

l Kleine Wolke Eco Collection Brace Bathroom Accessories from Blaise International

l National Trust Plant Based Cloths from Eddingtons

l PurerHome x Eden Project Collection from Pure Table Top

l ReBorn Recycled Bathroom Range from ReBorn

l Silicone Reusable Bags from OXO

The Innovation Award

l Chef It Mixing Bowl With Splashproof Lid from Mepal

l Dreamfarm Bishears from Burton McCall

l Dreamfarm Doepener from Burton McCall

l Explorer Flask Duo from Black+Blum

l FinaMill Grater Pod from HAUS

l Kilner Butter Crock from The Rayware Group

l La Cafetière Zero from Lifetime Brands Europe

l Micro Microwave Toastie Maker from Morphy Richards

l Zyliss Easy Spin Salad Spinner from DK Household Brands

Made In Britain Award

l Kiln Coral from Denby Pottery

l ReBorn Avon Blue Range from ReBorn

l Salter Essentials Bakeware from Ultimate Products Europe

l The Artisan Collection from Dartington Crystal

l Tufftop Worktop Protectors from Eddingtons

l Union Jack Classic Toaster from Dualit

l Wade Fish Jug from RKW

l Wade Made In England Dinnerware from RKW

The Icon Award

l Cast Iconic Shallow Casserole from Le Creuset

l Chambord French Press from Bodum

l The Original Food Huggers from Food Huggers

l Egg-Per’fect Egg Timer from Eddingtons

l Emile Henry Tagine from HAUS

l Emma Bridgewater Black Toast

Homewares Collection from Elitetins

l Imperial Blue from Denby Pottery

l Ken Hom Excellence Carbon Steel Non-

Stick Wok from DK Household Brands

l Nest 9 Plus Multicolour Bowls from Joseph Joseph

l Retro Kettle KLF03 from Smeg

l Salter Timeless Scale from Ultimate Products

l Vacu Vin Original Wine Saver from HAUS

l Wade Fish Jug from RKW

Best Supermarket Retailer

Excellence

in Retail Training

Excellence in Retailer Initiative

l Asda

l Lidl

l Morrisons

l Sainsburys

l Tesco

l Waitrose

Best Garden Centre Retailer

l Barton Grange

l Bents

l Blue Diamond

l Dobbies

l Garsons

l Longacres

l Tates Garden Centre

l Webbs Garden Centre

Excellence in Online Retailing

l Art Of Living

l Amazon

l Borough Kitchen

l Currys

l Ecookshop (Dawsons)

l Harts of Stur

l John Lewis

l Marks & Spencer

l NEXT

l Ocado

l Potters Cookshop

l Very

l Arnotts Of Ireland

l Art of Living

l Borough Kitchen

l Harrods

l Harts of Stur

l John Lewis

l Morleys Group

l Potters Cookshop

l Voisins

Excellence in Retail Display –Independent

l Cooks Galley

l Divertimenti

l Hargreaves & Son

l Harts of Stur

l Housing Units

l The Kitchen Range, Market Harborough

l Potters Cookshop

l Salamander

l Woodbridge Kitchen Company

Excellence in Retail Display – Multiple or Department Store

l Aldiss

l Arnotts Of Ireland

l Barkers of Northallerton

l Blue Diamond

l Borough Kitchen

l Harrods

l Jarrolds

l John Lewis

l Morleys Group

EXCELLENCE IN HOUSEWARES AWARDS SPONSORS AND SUPPORTERS INCLUDE:

l Divertimenti for its Christmas Masterclass with Zyliss

l Harrods for its Scanpan Takeover of the Demo Kitchen

l Harrods for its Stanley Pop-Up

l Harts of Stur for its Sage VIP Coffee Evening

l Jarrolds for its Le Creuset Demonstration with Ali Haigh

l Lawsons for its 120th Anniversary Weekend

l Potters Cookshop for its Le Creuset VIP Evening

l Salamander Cookshop for its Christmas Advent Promotion

l Salamander Cookshop for its Bread Making Demonstration with GBBO Maggie Richardson

l The Kitchen Shop, Lichfield for its Kuhn Rikon Cooking Demonstrations

l Trevor Mottram for its 50th Birthday Competitions

l Voisins for its Make and Bake the Perfect Cake Event

Retail employee of the year

l Becky Airey, Woodbridge Kitchen Company

l Charles Lam, Notcutts Nottingham

l Elaine Hughes, Gordale Garden and Home Centre

l Jonathan Sloan, Wardens of Newtownards

l Jules Kane, Divertimenti

l Liz Matthews, Arnotts of Ireland

l Olivia Morgan, Longacres Garden Centre

l Penny Legg, Hobbs Cookware Shop

l Sara Hunt, Trevor Mottram

Best Department Store – Independent

l Aldiss

l Dawsons Department Store

l Fortnum & Mason

l Jarrolds

l Harrods

l Housing Units

l Vincent Davies

l Voisins

l Wardens of Newtownards

Best Department Store – Multiple Branch or Group Member

l Fenwick

l John Lewis

l Leekes

l Marks & Spencer

l Morleys Group

l Selfridges

Independent Cookshop of the Year

l Cooks Galley

l Emma’s Cookshop

l Hargreaves & Son

l Kooks Unlimited

l Potters Cookshop

l Prep Cookshop & Richard Dare

l Salamander

l The Cookshop @ Denby

l The Kitchen Range, Market Harborough

l The Kitchen Range, West Wickham

l Trevor Mottram

l Woodbridge Kitchen Company

Multiple or Small Group Retailer of the Year

l Bert’s Homestore

l Borough Kitchen

l Charlies Stores

l Dunelm

l Homesense

l Lakeland

l Lords at Home

l Robert Dyas

THE EXCELLENCE IN HOUSEWARES AWARDS 2025 SUPPLIER AWARDS FINALISTS ARE:

To arrive at the finalists for these three awards, PH conducted a comprehensive poll of housewares retailers, asking them to state which housewares suppliers they feel deserve recognition when it come to marketing, product development and service.

The Supplier Awards are sponsored by BHETA, the industry’s trade association for manufacturers, importers and suppliers of housewares products. The association thrives on championing product innovation, marketing initiative and quality service to retailers.

Excellence in Product Development

l Captivate Brands

l Dexam

l Dreamfarm

l DK Household Brands

l Joseph Joseph

l Le Creuset

l Lifetime Brands Europe

l Meyer Group

l RKW

l Ultimate Products

Excellence in Marketing

l Captivate Brands

l Denby Pottery

l Dexam

l DK Household Brands

l Joseph Joseph

l Kuhn Rikon

l Le Creuset

l Lifetime Brands Europe

l Meyer Group

l Smeg

Excellence in Service

l Burton McCall

l Dexam

l Eddingtons

l Horwood Homewares

l Joseph Joseph

l Kuhn Rikon

l Le Creuset

l OXO

l RKW

l Ultimate Products

The winners in each category will be announced at a glittering awards ceremony on Wednesday 1 October, 2025 at The Royal Lancaster, London. To book your tickets or table, visit www.max-tickets.net, or contact Clare Hollick on 0118 334 0085 or clare@createvents.co.uk. For sponsorship enquiries, please contact Rob Willis on robw@max-publishing.co.uk

7 Piece Knife Block Set

1: Slow Juicer Vita Fresh

Gastroback has a selection of new products, all geared around healthy living. The Slow Juicer Vita Fresh is a compact model, particularly effective for juicing green leafy veg, herbs, grasses and berries which aren’t always juiced well in centrifugal juicers. There’s an extra large feed chute for whole fruit and veg, a continuous operation for up to 20 minutes and the whole product is easy to assemble, with dishwasher-safe parts. All Gastroback products carry a two-year guarantee.  Gastroback  E: marcus.lux@gastroback.de W: www.gastroback.co.uk

Finalist in the Plugged In Category

Products New

2: SmartStore Collect - Stack-it

SmartStore Collect is a storage solution for sustainable living. This large 51 L sorting bin with lid is perfect for all kinds of packaging waste. It can be used for bulky waste such as plastic and cardboard, or empty cans and bottles. The bins can be stacked on top of each other to maximise storage space, and the different sizes can be combined with each other. As well as being used for recycling, Stack-it is also brilliant for sorting and storing laundry, toys or hobby equipment.

Orthex Group

T: 07920 236548

E: Craig.sammells@orthexgroup.com W: www.orthexgroup.com

Finalist in the Excellence In Home Organisation Category

3: Bodum Chambord

Chambord is a true classic that became part of Bodum's range in the 1970s and has become a design icon for the company. It’s still made with the same durable craftsmanship today as with the original. Then as now, the stainless steel frame and lid are treated with copper and then it undergoes several chrome-plating processes to achieve the durable, shiny surface that remains even after many years of use. One of the latest launches is Chambord in Chrome with a walnut wood handle. Bodum

E: uk.sales@bodum.com

W: www.bodum.com

Finalist in the Icon Award

1: Klean Kanteen TK Wide

Both of the Klean Kanteen TKWide vacuum insulated bottles were designed with versatility and portability in mind. They both feature a TK Closure internal thread design with a smooth, rounded lip for comfortable drinking. They are easy cleaning and come with the leak proof Twist Cap with a built-in reusable steel straw.

Klean Kanteen saw a whole raft of new colours and designs this spring - Clear Sky, Corsair, Peach Parfait and Shadow Lime – for both its Kid Classic range and its best-selling insulated TK Wide bottles.

Whitby & Co

E: sales@whitbyandco.co.uk

W: www.whitbyandco.co.uk/ Finalist in the Excellence In Homewares Award

2: Swiss Classic 10cm Paring Knife

The Victorinox Swiss Classic 10cm Paring Knife is a masterclass in precision, ergonomics, and enduring quality, making it a standout contender for any kitchenware award. Its top unique selling point lies in its ultrasharp, precision-ground blade, which delivers exceptional control for intricate tasks such as peeling, slicing, and garnishing. This makes it an indispensable tool for both professional chefs and home cooks.

The Victorinox Swiss Classic 10cm Paring Knife stands out for its Swissmade precision, ergonomic comfort, and enduring reliability.

Victorinox

T: 0203 8853766

W: www.victorinox.com/en-GB/ Finalist in the Cutting Edge Category

3: Brace Bathroom Accessories Set

Products New

Kleine Wolke is deeply committed to sustainability, offering a substantial eco collection of stylish bathroom accessories. The Brace bathroom accessories set comprising a soap dispenser, tumbler, and toilet brush holder, is part of the Eco Care range and a European and UK bestseller. Designed in Germany, it features a refined sunken-relief pattern and is made with 70% recycled polyresin, demonstrating that design and sustainability can coexist. Using fewer virgin materials also means lower energy consumption in production.

Kleine Wolke

E: mark@blaiseinternational.com

W: www.kleinewolke.co.uk

Finalist in the Eco Award

3

TWÜSTHOF’s pop-up store in Harrods celebrated the launch of the latest addition to the Classic Colour collection – Fresh Rosemary. Managing director Carl Branigan and Harrods buyer, Margaret Osei-Bonsu share the journey to creating a cutting edge partnership.

A ABOVE

Harrods opened from 16 – 31 July.

The brand took over the demo kitchen area, dressing the space with locked away, blunted knives from the latest collection with a rosemary theme.

The latest addition to the WÜSTHOF Classic Colour range is Fresh Rosemary – a rich green handle design which ‘evokes aromatic herb gardens bathed in morning sun, warm stone walls and olive trees’. The colour is exclusive to Harrods for the summer and is available in a range of knives and sets.

Carl Branigan, managing director, WÜSTHOF, comments:

“We collaborated with Harrods for a two-week takeover of the kitchen space within Cookshop, to connect directly with a discerning customer base that values craftsmanship, quality and culinary excellence.

“Harrods, with its embodiment of premium retail and global reputation, plus high footfall from both local and international clientele, was the ideal platform to showcase WÜSTHOF’s heritage and the new Classic Fresh Rosemary collection.”

in-store, highlighting the precision, durability and ergonomic design of the products. The events also featured knife skills and sharpening and honing demonstrations.

A press and influencer event also featured, with 10 guests joining Wholefood Warrior, Eva Humphries to create dishes using the new knives.

Throughout the demonstrations, there was a focus on customer engagement. Carl explains: “Shoppers were invited to test the knives under supervision, enhancing product interaction and increasing conversion.”

Visual merchandising included branded displays, rosemary themed décor and knife displays. Branded displays were also placed in high-traffic zones in the Harrods Cookshop. The event was featured on Harrods’ online channels and WÜSTHOF’s social media, with influencer engagement helping drive footfall.

professionals with strict handling protocols. Staff were briefed on knife safety and customer interaction boundaries and handson trials were closely supervised.”

To optimise visibility, WÜSTHOF combined in-store activations with digital and social campaigns and a competition to win a two-piece knife set.

The campaign included live demonstrations each day, where professional chefs used WÜSTHOF knives to prepare dishes

Given the nature of the products, safety was a top priority and WÜSTHOF worked closely with Harrods to ensure all angles were covered. Carl outlines: “All demonstrations were carried out by trained

The Classic collection highlights:

Margaret Osei-Bonsu, Harrods buyer, continues: “It’s been quite the journey activating the WÜSTHOF takeover, due to all the health and safety requirements around knives. Nonetheless, it was certainly worth it as we’ve seen such a positive response from our customers.

• Premium German knife steel - ensuring a knife’s most important feature, its sharpness.

• Forged as one piece with 58-degree Rockwell hardness for high resistance and integral strength.

• WÜSTHOF blades feature a precision angle of 14.5° per side for European-style and 10° per side for Asian-style blades, resulting in outstanding sharpness and edge retention.

• Bolster - The thickening between blade and handle is a feature typical of forged quality. This works with the tang, an extension of the blade into the handle, to give the knife stability and balance.

• The ergonomic polyoxymethylene (POM) handle is colourfast, hygienic and long lasting.

“The exclusive Rosemary Collection has been a success which, is great. WÜSTHOF is the first ever knife brand to take over the space and it’s definitely paid off to try something new.”

Inset: WÜSTHOF took over the Harrods demo kitchen for two weeks in July. Below: Safety was a top priority and all display knives were dulled and locked in display boxes. Right: The activation included a press and influencer event with Eva Humphries.

SUMMER HOUSE

Housewares indies share their thoughts on summer trends, how the ever-changing British weather affects footfall and what they’ve been stocking this year.

Penny Legg, manager and buyer, Hobbs Cookware Shop

“Bright colours are where it's at this summer - colourful print tea towels and melamine.

“Everyone wants an uncoated steel frying pan at the moment too and I expect that trend will remain strong through the season.

“The best weather for footfall in our coastal town is a bright morning, followed by a grey afternoon. People will leave their homes (or holiday accommodation) and get out to the beach, but if it isn't quite good enough to be there all day, then they will come to town.

“We've continued with another colourful collection this summer, the Sintra collection from Dexam, which has been great. New this season is the Picnic range of Bio-based Acrylic Crystal from Guzzini. Gorgeous colours and wonderful when the sunshine hits it in the window display. It really grabs people’s attention.”

Ruth McMullan, Wardens of Newtownards

“With the cost of living increase we have noticed a spike in customers barbecuing and entertaining at home, where people are trying to save the pennies. So we have seen a large increase in sales with products such as barbecues, outdoor grills, ice cream makers and picnic items, particularly in the Ninja brand. Although we believe Ninja is a trend that is here for the foreseeable.

“We definitely find that the good weather increases our sales on items such as picnic baskets and charcuterie boards, where people are wanting to make the most of our short bursts of sun in Northern Ireland.

“We have an exciting new range of cast iron Le Creuset BBQ cookware and utensils in stock this summer. People have been appreciating getting back to basics with cast iron as opposed to nonstick surfaces. The range is beautifully finished with a classic aesthetic that appeals to almost everyone’s taste.”

Right: Lifetime Brands’ Jamie Oliver Big Love range is new to Lawsons.

Inset: Lawsons is also stocking Mikasa bowls for summer.

“For once we have had great weather for spring and summer.

So the trends have been about living and eating outside. Pasta bowls have been selling well, especially the Mikasa ones from Lifetime Brands, which are perfect for any dish such as pasta and salads. The vibrant colours and designs have been a big hit with customers. Also we have sold more grill pans and shallow casseroles for use indoors and on the BBQ, such as the new mini Le Creuset 22cm Shallow Casserole from the taste promotion.

“Outdoor dining has been one of the biggest trends, with all this amazing weather we have had early on, it really has sparked a love for barbecues and the Mediterranean lifestyle. Anything with beautiful pops of colour is selling so well.

“Fruit and veg must be growing abundantly as preserving jars (le Parfait) have been

“If the weather is too hot, it can deter people coming into town, just like if the weather is too cold - it's got to be just right for people to be in the mood to shop.

“We have some new fruit and salad bowls, all with beautiful fruity illustrations on, they're

Inset: Hobbs Cookware Shop has continued with Dexam’s Sintra collection this summer.

Top: The Original Gluggle Jugs are popular for Cooks Galley. Inset: Le Creuset BBQ utensils are in stock at Newtownards.

WBERLIN BOUND

ith continued development in all areas of the IFA show for 2025, there is much for housewares buyers to discover this year. IFA Berlin ceo, Leif Lindner explains: “IFA is the ‘place to be’ for retailers, businesses, media and technology enthusiasts. With new experience areas and strategically expanded segments, IFA reflects current trends, creating formats with real added value.

“IFA is also unique because it provides a platform for industry and trade to engage in strategic exchange and networking – and to come into contact with end consumers.”

IFA 2025 sees a new feature related to housewares. Leif says: “The IFA Sommergarten features a new experience world called IFA Outdoor Cooking & Gardening – with solutions for cooking, barbecuing and gardening. Live demos and interactive product experiences turn the outdoor area into a stage.”

keen to share our brands as they have such rich histories and longstanding presence.”

IFA returns to Messe Berlin from 5 – 9 September 2025, with a record number of exhibitors and growth in all areas of the show. PH sits down with Leif Lindner, ceo of IFA Berlin to find out about the 2025 plans, as well as some of the housewares exhibitors.

about fostering meaningful connections.”

Inside there are new products and exhibitors aplenty. Leif continues: “Experience has shown the IFA Home Appliances section is always exciting. This is made possible not least by the small electrical appliances industry, which is particularly innovative with over 3,000 new products launched each year.”

Exhibitors agree that IFA is a key date in the calendar. Lily Ainscough, marketing and events coordinator, Product Care Group, says: “We exhibit at IFA because it offers a unique opportunity to connect with a diverse audience of UK and international buyers. IFA’s influence spans most of EMEA, making it an ideal platform to reach our core target markets.”

Duncan Singleton, trading director, Ultimate Products, adds: “IFA is a great chance to showcase our heritage brands to a European audience. We know British heritage

Louise Hickling, sales director, Polti UK, adds: “IFA gives us the chance to communicate our values which are our enablers for success: respect, sustainability and innovation. We are respectful to the environment and we have in our DNA not to use chemicals to clean, but to use the power of water and steam for a natural home.”

The innovation and experiential side appeals to Haier Europe. Antony Peart, director of brand and communications, says: “What sets IFA apart is the ability to immerse people in real, experiential environments. It’s an ideal setting to demonstrate how our ecosystem – powered by AI and the hOn app – translates into benefits for everyday life.”

The targeted audience is important for Gastroback. Marcus Lux, head of UK, export and business development, comments: “IFA is purely focused on electrical appliances so you know buyers attending are only looking for products in that category. As Gastroback is also purely focused on electricals, in our case, SDAs, we can create a strong story.”

Miele is hosting at the show. Helen Pyman, marketing director, explains: “We’re hosting a press conference with Dr Markus Miele, Dr Axel Kniehl and Dr Reinhard Zinkann to brief the press on our latest launches. Another highlight will be the visit from the German chancellor, who will join Dr Zinkann for a presentation of Miele’s latest innovations.”

David Foulstone, commercial director, Morphy Richards, expands: “IFA has an exceptional ability to spotlight innovations from across the globe, while ensuring a strong emphasis on practical and realworld usability. For us it’s not about technology for technology’s sake – it’s

Above: Polti will reveal a new all-inone, dynamic home solution at IFA.

Right: Morphy Richards will launch a new Breakfast Collection, a Full Climate Master Concept and a Ductless Portable Air Conditioner.

Left: Beldray will present its new Trio Steam, a

Products New

1: Salter Retro – New Colours

Brand new from Salter are exciting new colours in the Retro Collection of coordinating countertop electricals and housewares. The range includes kettles, toasters, microwaves and more and is now available in a minty green or pale blue hue.

Salter

E: sales@upplc.com

W: www.salter.com

Stand Number H6.1-123

2: Beldray Trio Steam

Switch up the laundry routine with the Beldray Trio Steam. Without compromising on power and performance, Beldray is revolutionising how consumers iron. Users can simply remove the soleplate to use this handy and convenient 3-in-1 gadget as a travel iron or garment steamer.

Beldray

E: sales@upplc.com

W: www.beldray.com

Stand Number H6.1-123

3: Airfinity

Featuring tangle-free technology, Beldray has made it easy to keep the brush bar from getting clogged with hair and fur with its latest vacuum cleaner, the Airfinity Cordless. Benefitting from a powerful digital brushless motor, consumers can expect the same suction power as their favourite corded cleaner whilst retaining the convenience and flexibility of going cordless. The LED touchscreen display makes it easy to swap between the three speed settings and adds a premium upgrade for daily cleaning.

Beldray

E: sales@upplc.com

W: www.beldray.com

Stand Number H6.1-123

4: Salter Chocolatier to Share

Boasting an extra large capacity, the Chocolatier to Share makes the perfect gift for chocoholics. Simple to use, just add chocolate flakes and milk of choice to create velvety hot chocolates, with a 500ml heating capacity. Or users can choose to elevate morning coffees with a 290ml cold froth or 250ml hot froth capacity. Featuring a hidden-until-lit digital LED display to navigate through drink options, and precise temperature dial to tailor drinks to individual taste.

Salter

E: ales@upplc.com

W: www.salter.com

Stand Number H6.1-123

5: SEBO Balance A1

SEBO is excited to be exhibiting at IFA, where it’ll be showcasing the new SEBO Balance A1 and much more. With the Balance A1, SEBO heralds a new era: the cordless batterypowered vacuum cleaner, designed for all floors and surfaces, combines decades of experience with state-of-the-art technology. Optimised by German engineering, the Balance A1 delivers a high quality, well-balanced cleaning machine. SEBO

E: ervice@sebo.co.uk

W: www.sebo.co.uk

Stand Number H4.1-126.

6: Gastroback at IFA

IFA allows Gastroback as an SDA manufacturer to create a strong story. As well as products launched earlier this year, including the Design Multi-Power Blender Mix & Soup, there will be plenty of new products on show, including a Raclette Grill & Pancake Station, Mini Ice Cream & Yoghurt Maker and Gourmet Multigrill BBQ Pro Smart, plus several mincers and a great one for Christmas entertaining, a Fondue Multicook 4-in-1 Cooking Plate. Gastroback

E: marcus.lux@gastroback.de

W: www.gastroback.co.uk

Stand Number H4.1-116

KOOKS UNLIMITED

CELEBRATES YEARS

POTTERS

To honour this legacy, Le Creuset has launched a series of celebratory campaigns and activations that

As part of the celebrations, the team at Progressive Housewares selected five standout displays which exemplify originality, impact and brand spirit. Le Creuset is delighted to announce the winners:

centenary spirit and showcases the creativity of the retail community. The support from Le Creuset’s partners has been ‘truly

Potters

Wardens

Kooks Unlimited

Bainland Country Park Bradbeers, Salisbury

At the heart of the centenary celebrations is a tribute to Le Creuset’s original and most iconic colour. First introduced with the brand’s very first cast iron casserole, Volcanic has come to symbolise warmth, energy and culinary

This year, Le Creuset marks a remarkable milestone, 100 years of bringing colour, quality and joy to kitchens around the world. Since its founding in 1925 in Fresnoyle-Grand, France, the brand has become a global icon, known for its timeless cast iron cookware, vibrant palette and unwavering commitment to craftsmanship.

a reimagined crucible knob, a nod to the brand’s iconic three rings and a symbol of Le Creuset’s enduring quality.

BACK TO BAKE

The UK is a nation of bakers and unlike many pastimes which surged during lockdown and subsequently petered out, baking remains strong. Key suppliers explain how the sector is evolving in 2025 and what the latest trends are.

Baking carries many benefits to today’s consumer. Creating produce from scratch is a more cost-effective way to eat and appeals to those looking for whole foods without preservatives and additives. The sector has evolved since its lockdown explosion, yet remains a solid sales driver.

“While the surge of interest during lockdown has naturally tapered off, the sector remains resilient,” begins Claire Budgen, commercial and marketing director, Lifetime Brands. “What we’re seeing now is a more discerning consumer – one who’s willing to invest in quality, as economic pressures lead to more home cooking and baking.

“The shift

we’re witnessing is one from short-term hobbyist to long-term lifestyle integration. Bakeware has become a core part of everyday kitchen use and the market rewards brands offering value, performance and purpose.”

Sally Owens, trade marketing manager, Meyer Group, agrees: “Baking is no longer just a trend; it’s become a lasting part of consumers’ lifestyles. That said, the sector is now shaped by new pressures. The ongoing cost-of-living crisis has made consumers more selective, with value, durability and versatility driving purchasing decisions. Retailers, meanwhile, are navigating a more price-sensitive and competitive landscape.

“Despite these challenges, the outlook is positive. The UK bakeware market is projected to grow at a CAGR of 5.3% between 2024 and 2030.”

Marc Kinsey, sales manager, HAUS, sees spikes throughout the year: “Bakeware remains a robust category – while shows like The Great British Bake Off give a seasonal boost, it’s now a core category for us year round.

Anyone stocking speciality baking equipment enjoys regular repeat custom –consumers need local specialist stores for easy access to essentials at short notice.”

Pauline Clements, UK sales and marketing manager, Nordic Ware, sees wider media as a driver: “Media, both TV and social platforms, remains a

powerful influence, with cooking competitions, viral recipes and TikTok/ Instagram baking tutorials continuing to fuel interest and drive purchases.”

The desire for value has propelled development at Salter. Katie Maxwell, trading director, Ultimate Products, comments: “Salter’s latest development on bakeware includes our Essentials range. The collection is crafted from lightweight, durable carbon steel, ensuring quick and even heat distribution for perfect baking and roasting, with a quality non-stick coating for easy release.”

Tony Golby, sales manager, Falcon, has also seen a shift to more durable bakeware: “We see consumers moving towards sustainable, long-lasting alternatives. The Falcon brand has always stood out thanks to its durability and iconic British design, which also appeals

Inset: HAUS is seeing demand for high-performing, multi-purpose pieces like Scanpan’s new Urban collection. Below: The GreenPan Reserve Bakeware is being launched in Oxford blue (pictured), black and pine green.

Inset: Meyer’s Prestige x Nadiya Loves bakeware range features a stylish teal green finish and elegant gold accents.

Healthy bakes

A trend most suppliers have witnessed is a focus on health-conscious bakeware. Marie comments: “There’s a strong move toward health-conscious and planetfriendly baking, which aligns with GreenPan’s PFAS-free non-stick bakeware. Consumers are looking for PFAS-free materials and there’s growing awareness around what goes into and onto the range they use in the kitchen.”

Tony expands: “Health-conscious buyers value the naturally non-stick, nontoxic enamel surface as a timeless alternative to synthetic coatings. When choosing enamel bakeware, shoppers are drawn to Falcon’s reputation for trusted craftsmanship, superior chip-resistant durability and design versatility.”

Marc furthers: “Some retailers and consumers are seeking PFAS alternatives in non-stick bakeware, which has meant that a heritage brand like De Buyer has benefitted from not only being used for so many years by professional pastry chefs, but also because its bakeware assortment is entirely PFAS-free.”

Baking from scratch answers health concerns in itself. Nick adds: “Consumers are increasingly aware of a healthy diet, baking their own bread, cakes and desserts from selected ingredients and knowing what is in the recipe.”

Products which facilitate healthier ingredients are growing. Sally offers: “The demand for plant-based and health-conscious baking is influencing bakeware innovation. Products that support low-fat, oil-free baking or accommodate alternative ingredients are increasingly popular and we’re committed to ensuring our ranges meet these evolving needs.”

to the growing desire for nostalgic aesthetics with contemporary relevance. The brand effortlessly transitions from oven to table with a clean, timeless look.”

Design is a growing factor. Marie Dobbels, marketing director retail, The Cookware Company, says: “We’re seeing demand for elevated aesthetics. Consumers want bakeware that looks as good as it performs, that can transition from oven to table seamlessly. That’s why we’re introducing the GreenPan Reserve Bakeware in Oxford blue, black and pine green.”

“We’re constantly innovating and recently launched a new silicone bakeware set which is a game changer for home bakers. Built for versatility, it’s non-stick and can go from freezer to oven, microwave to air fryer and in the dishwasher.”

Pauline adds: “We’re seeing rising demand for multi-functional bakeware that doubles as serveware or roasting trays. Many of our Naturals and Prism pieces meet this need.”

Innovation is also being noticed. Claire offers: “There’s also appetite for innovation. We see this reflected in our customers’ stores, with a strong representation of MasterClass bakeware on the high street. Our MasterClass brand underpins this with one phrase – buy once, buy smart.

User friendly design is widely seen. Nick Squire, managing director, Dayes, offers: “The baking and bakeware sector continues to evolve with an emphasis on functionality and consumer-friendly design. Tala’s innovations reflect these key trends, offering ergonomic design: Wider rims for easier handling, improved usability without compromising oven space and precision and portion control for consumer convenience.”

The types of bakes favoured are shifting.

“With regards to bread, sourdough remains a national obsession and consumers are seeking equipment – Emile Henry bread bakers and baker’s blades for scoring loaves are consistent bestsellers for us.”

Marc explains: “We have noticed big growth in areas where customers are baking individual cakes, pies and pastries or showstoppers. It seems more consumers are fans of afternoon tea at home, a trend which has resulted in success for Emile Henry’s new Madeleine collection –bakeware that conducts heat efficiently, is easy to clean, resistant to shock, but helps to wow guests.

The way consumers bake is also evolving. Nick Lenkowski, bakeware sales and marketing manager, What More comments: “Products for use in air fryers are growing rapidly, initially fuelled by the high cost of energy. Consumers then realised the versatility of air fryers.”

Finally, a strong brand is essential.

Claire expands: “Trust in the brand is crucial. For retailers, being able to offer a comprehensive range from a single trusted brand is a significant advantage.”

Nick concludes: “While brands are usually more expensive than own label, consumers are increasingly savvy in their purchase decisions and will look at the brand offering greater durability and their confidence in it being worth the investment, over lower priced, less durable products.”

Inset: What More is offering a range of bakeware designed for use in the air fryer, including this oval pie dish.

Below: Many of Nordic Ware’s Naturals and Prism pieces feature convenient lids that add functionality and storage flexibility.

Inset: Falcon enamelware offers a unique combination of heritage, quality and practicality.

Inset: The Tala range uses premium, PFASfree, non-stick coatings aligning with demand for safer, high-performance materials.

Top right: Lifetime Brands’ MasterClass 1mm carbon steel bakeware is the thickest on the market and 100% toxin free.

Right: Salter’s new Essentials Bakeware range is designed and made in the UK and includes everything an everyday kitchen needs.

1: BetterWare Essentials

Bakeware

BetterWare Essentials is an entry-level bakeware range, offering great value without compromising on quality. Proudly made in Britain, the collection includes everyday favourites like roasting tins, muffin trays, and cake tins, all with a practical non-stick coating for easy food release and cleaning. Designed in a sleek silver finish, the range also features smart nesting sets for easy storage in busy kitchens. A reliable, affordable choice backed by a two-year guarantee.

What More

T: 01282 687030

E: sales@whatmoreuk.com

W: www.whatmoreuk.com

2: MasterClass Bakeware

Bakeware built from 1mm thick carbon steelthe thickest on the market - and engineered to resist warping through electroplating and sandblasting, MasterClass has delivered unrivalled durability and consistency for decades. It has a quantum 2 non-stick coating which is completely free of all PFAS. Its bakeware has endured, evolved, and defined the standard in bakeware for over two decades.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

3: NoStik Cake Tin Liner

3

Products New

Bakeware

4 2

This ultra-thin, reusable liner transforms any cake tin into a non-stick surface without the need for grease or sprays. Cut to fit any shape, it’s heat-resistant, dishwasher-safe, and made from food-safe materials that withstand repeated use. Its smooth texture prevents sticking and tearing, while its flexibility makes storage simple. Ideal for eco-conscious kitchens, it reduces waste and saves time. Whether baking sponge, fruitcake, or brownies, the NoStik Cake Tin Liner ensures any creations lift out perfectly, followed by a stress-free cleanup.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

W: www.burton-mccall.com

4: Greenpan Bakeware

Designed for modern kitchens, this bakeware blends performance with peace of mind. Its ceramic non-stick coating is free from PFAS, PFOA, lead, and cadmium, offering a healthier way to bake. The sturdy construction resists warping and distributes heat evenly, ensuring consistent results every time. Scratch-resistant and oven-safe, it’s built to last and easy to clean. With a sleek, minimalist design, it’s as attractive as it is functional. Whether roasting vegetables or baking pastries, Greenpan’s bakeware supports culinary creativity without compromise.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

W: www.burton-mccall.com

5

5: Baking Accessories

Everyone’s baking skills can be enhanced with this new range of baking accessories. Featuring pastel coloured Silicone Cupcake Cases, a durable, reusable alternative to paper liners they are non-stick, heat-resistant, and easy to clean. The Mini Silicone Baking Set is perfect for small-scale baking and the collection is completed with the Love Cutter Set, ideal for creating fun shaped biscuits.

Dayes

T: 01728 833400

E: customer.service@dayesuk.com W: www.dayesuk.com

6

Stack Ease is BetterWare’s premium bakeware collection, designed for durability, style, and spacesaving convenience. Crafted in a sleek pewter finish with embossed branding and easy-carry lip handles, each piece nests together for effortless storage. The seven piece set includes trays, roasters, and a cooling rack. The medium and small trays feature ridges for even cooking and better air circulation. Presented in a printed, gifting-style box, Stack Ease makes an ideal all-in-one solution for confident home cooks and is backed by a 10-year guarantee. What More

T: 01282 687030

E: sales@whatmoreuk.com

W: www.whatmoreuk.com

1: Eddingtons Christmas Range

Perfect gifts and stocking fillers for baking enthusiasts. Eddington’s new, extended seasonal range includes a three-piece mini baking tool set with two mini silicone baking spatulas and a set of mitten shaped locking tongs. The Gingerbread Man Baking set has two moulds and a handy silicone spatula. Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

2: Northern Lights Bakeware Collection

Introducing Nordic Ware’s Northern Lights Bakeware Collection – bursting with colours that mirror the northern skies. Expertly crafted from lightweight yet durable, pure aluminium, these pieces heat evenly and quickly for consistent results. A premium nonstick interior ensures effortless release and quick cleanup. With timeless designs and practical performance, delivering the quality expected from Nordic Ware at a more accessible price point. Lighter than its heavy cast aluminium pans, but built to last.

Nordic Ware

E: pauline@nordicware.co.uk

W: www.nordicware.com

3: Glass Multipurpose Baking Tray

The Pyrex Glass Multipurpose Baking Tray is designed to meet the growing demand for versatile, high-performance cookware that supports modern cooking habits. The glass is No.1 in resistance meaning it can withstand temperatures up to +350°C and is thermal shock-resistant up to 220°C. Ideal for roasting vegetables, baking sweet treats or even for a cutting board, it does it all. Scratch-resistant, and dishwasher safe, this durable tray is a perfect fit for healthconscious households and busy kitchens alike.

Pyrex

E: pyrexukc@lmfv.fr

W: www.pyrex.co.uk

Products New

Bakeware

2

3

4: Stellar Eclipse Bakeware

Discover premium non-stick bakeware crafted from aluminised steel for exceptional heat conduction and long-lasting durability. Eclipse Bakeware’s impressive functionality is a result of its multi-layer technology. A heatconducting aluminium layer sandwiches a strong steel core, which is covered by a durable non-stick coating. The steel core ensures strength and durability. The range includes rust-resistant and dishwasher safe cake tins, baking trays, roasting trays and more, all with a lifetime guarantee.

Stellar

T: 0117 940 0000

E: sales@horwood.co.uk

W: www.stellar.co.uk

5

5: Salter Essentials Range

Carefully crafted in the UK, Salter’s Essentials range combines trusted heritage with everyday functionality. This versatile collection includes core bakeware and roasting pieces designed for daily use, delivering practicality and performance to today’s busy kitchens. From loaf tins to stackable baking trays, each item is designed to be a long-term kitchen companion. Made from durable carbon steel with a nonstick coating, the range ensures even heat distribution, easy cleaning and reliable results. The range is dishwasher safe, PFOA-free and built for long-lasting performance.

Salter E: sales@upplc.com W: www.salter.com

6

Pyrex Glide

Designed with performance and ease in mind, the newest Pyrex metal bakeware range, Glide, features an ultra-resistant non-stick coating and ergonomic handles for effortless everyday baking. Available in 13 shapes and sizes, all featuring the unique textured base, Glide ensures flawless results and easy release every time. This durable and stylish range combines Pyrex quality with practical innovation.

Pyrex E: pyrexukc@lmfv.fr W: www.pyrex.co.uk

In 1865, Alice Hargreaves established a company selling china and glass in her father’s grocer shop on Eagle Parade in Buxton, forming the foundation of Hargreaves & Son. Here, fourth generation managing director, Martin Coles-Evans looks back over

160 YEARS YOUNG

Over 160 years, Hargreaves & Son has become part of the history of Buxton. Managing director, Martin Coles-Evans begins:

“It’s a huge honour to be in our position. I’m running this business that’s not only a bricks and mortar shop, but also part of the fabric of Buxton and its collective memory.

“Customers mention how they used to visit with parents and grandparents and bought things they still treasure today. We’re a living, breathing part of Buxton’s family traditions. When someone wants to give a special present, it’s Hargreaves & Son that Buxtonians come to.”

There has been much change over the 160 years. “My mum, Teresa, can reel off all the shops that were once neighbours. The future of Buxton with the imminent redevelopment of the town centre can only be a good thing. Buxton is holding its own and we have a wealth of fabulous independent stores.”

Originally Hargreaves & Son sold china and glass, but has diversified into homewares, décor, textiles and kitchenware. Martin has also recently made changes, closing the café and expanding into the first floor with more products.

Martin continues. “We’ve always n bigger shop – having the first-floor space takes us back to our origins at Spring Gardens. When it was a crystal showroom in 1913, only the great and good were invited. Now we’re more democratic. The mahogany cabinets remain, but the space can be viewed by anyone who can brave the stairs.”

For those who can’t, staff assist via video link developed during lockdown. “It won us an industry award for putting the customer at the heart of our business. It’s what we do, mix old with new; old fashioned customer service, with a helping hand from whatever technology can make better,” says Martin.

It’s adaptation which Martin credits for the longevity of Hargreaves: “As an independent business we have the capacity to adapt immediately to challenges and dance to the beat of our own drum.

recent years and the industry has changed so much since we opened our cookshop 30 years ago. Many brands that we started with still lead the way, but as shopping and living habits change over the decades, so have the products they want.

“One thing that has not changed is the feeling of 'family' within the industry - the friends we make with reps, agents and fellow retailers makes retailing in this sector so enjoyable. While the housewares industry is smaller than it used to be, I believe the good times will return.”

As Hargreaves celebrates, Martin tells PH about the activity planned: “We’re working with suppliers to bring exclusive new products and shouting about Hargreaves from the rooftops.

“Making bold decisions and choosing new directions keeps our store interesting and viable. As a Gen Xer, I have seen the pre and post-digital side of retailing. The wisdom passed down the generations in running the business and understanding the importance of our heritage, mixing old and new, is what keeps Hargreaves continuing to trade.”

“We have curated a selection of own branded food and Le Chateau Textiles has produced a tea towel depicting old newspaper adverts my father and grandfather created over the last 70 years. We have been gifted products from our closest suppliers to give away as a thank you; namely, Dartington Crystal, Portmeirion Potteries, Maison Berger and CKS.”

Martin reflects on the changes in housewares: “The housewares trade has had a hard time in

Looking ahead, Martin is positive: “Things for Hargreaves & Son and Buxton look positive: what each of the town’s independents like ourselves offer is unique and our customers come to us for exactly that.”

Inset: The original store was opened by Alice Hargreaves in 1865.

Inset: The store is celebrating its 160th anniversary this year.

Above left: The Hargreaves & Son company car from 1913. Inset: Managing director, Martin Coles-Evans (left) with director, Kelly Coles-Evans.

CREATIVE LICENCE

HWith licensed collaborations continuing to grow in popularity in the housewares space, PH finds out about the sector in general from Brand Licensing Europe’s head of retail, Laura Freedman-Dagg, as well as how suppliers choose brands to work with, what makes a strong licensed partnership and what’s new in the sector.

ome and housewares is a particularly attractive sector for licensors looking to begin or expand their licensed offering. Laura Freedman-Dagg, head of retail, Brand Licensing Europe tells PH: “This year’s Top Global Licensors whitepaper from License Global has just been published, showing 27% of brands plan to explore the home décor space in the next 12 months, on par with 2024 figures.

“We have seen category growth in Brand Licensing Europe’s Retail Mentoring Programme for the last two years, with buyers from John Lewis, Tesco and Habitat joining us. All of this is testament to the ongoing strength, creativity and success of the category.”

Laura sees a strength in celebrities and personality licensing in the housewares sector in particular. “TV shows are in our homes every day, so it’s unsurprising we feel an affinity to the consumer products ranges they put their names and aesthetics to,” she explains.

“The housewares category really plays into that emotional connection between brand and consumer, which explains why we want to be surrounded by them.

niche and grow, or develop a comprehensive product range from the off.”

The kinds of brands performing well in housewares vary depending on the category.

For example, Joe Stalder, country sales manager, UK, Mepal, begins: “In the housewares sector – particularly for children’s

“It’s a no-brainer for brands, too. Housewares is such a broad category with multiple entry points (from a product, price and demographic point of view), which means they can start

Top: Popular characters drive brand preference for Mepal’s Campus and Mio ranges.

Inset: Dexam’s School of Wok range is a celebration of authentic cooking, reflected in both the products and the brand’s presentation.

products – entertainment and character brands perform especially well. Brands like Disney, Marvel, Paramount and Little Dutch foster strong emotional connections with both children and parents.

“At Mepal, we see this clearly in our Campus and Mio ranges, where beloved characters drive brand preference and encourage repeat purchases.”

For utility products, the emphasis is different. “Licensed brands that perform well are those with strong consumer recognition, a clear identity and a reputation that inspires trust,” says Adam Freeman, senior brand manager, Benross. “When a brand is already familiar and carries positive associations –whether rooted in lifestyle, heritage or everyday reliability – it can translate naturally into the home environment.

“Consumers are more likely to choose a product when they recognise the name and associate it with quality, safety or performance. This is especially true in categories where functionality matters, such as housewares, laundry and cleaning.”

Brands recognised by the whole family work well for Dexam. Bryony Dyer, managing director, furthers: “In our experience, lifestyle, heritage and family-focused brands consistently deliver the strongest results. Partnerships with names like The Royal Horticultural Society or Kellogg’s offer a distinctive visual identity and emotional resonance.

when it comes to brand values, design and target audience. Strong communication and a real team mentality make all the difference. We don’t just ‘use’ a licence, we partner with the brand to create something that feels authentic and works commercially too.”

“They bring storytelling to the forefront, enhance perceived value and help us create standout, giftable ranges that align perfectly with the warmth and authenticity of home cooking.”

Cohesion in product offering between licensor and licensee also works well. James Brierley, managing director, Elitetins, outlines: “As one of the first Emma Bridgewater licensees, Elitetins has found this brand to be a perfect fit for our customers. Elite’s cake tins and tea caddy sets sit alongside their mugs and kitchen items to create an eyecatching display in-store. This is true of most crockery and kitchen equipment brands, such as AGA, etc.”

A close working relationship between licensor and licensee is imperative to create a successful range. Ruby Coombs, brand licensing executive, RKW, explains: “We work closely with licensors from the first initial conversations through to launch, ensuring our brand values, design and target audience align.

“It’s important that we’re on the same page

Lucie Lewis, head of sales and marketing, Pure Table Top, agrees: “Successful partnerships are built on close collaboration, clear communication and a shared creative vision. We work hand-in-hand with licensors from initial design concepts through to delivery; immersing ourselves in the brand world to ensure authenticity and consistency across every piece.

“Key factors include a deep understanding of the brand DNA, alignment on market positioning and the ability to translate that into products that delight retailers and consumers alike. We also focus on continuous innovation and feedback, allowing us to evolve the range season after season.”

are strong, relevant and widely recognised in our key markets – Germany, the Netherlands, Belgium and the UK,” Joe continues. “Regional appeal, alignment with our product categories and a good fit with our brand values, are all key. We look for licences that enhance our offering and add meaningful value for our core audience: young families.”

Creating an experience is important during product development. Steve Platt, managing director, EP Brands comments: “We have

Product testing helps ensure success. Joe outlines: “We test certain designs directly with children to ensure they resonate with our audience. When developing a new range, we pay particular attention to balance –between unisex, boys’ and girls’ designs, as well as between different age groups.”

This broad audience also extends to different markets. “We focus on brands that

Inset: Pure Table Top is launching a Christmas collection in its popular Eleanor Bowmer licensed range.

Below: EP Brands and Cerve have developed a glassware range with the Florence Broadhurst brand.

NOTHING BEATS BAKE WARE

OUR

worked with Olly Smith in the past, we currently work with Florence Broadhurst and we are in discussions with Ted Baker and Frank Sinatra. We look for ‘point of difference’ and the ability to not only supply a product to the consumers, but deliver an experience. We do not focus on mass produced, stamp branded licensed products, we curate branded ranges instead.”

While licensed products often carry an extra cost, suppliers don’t see this as a barrier to sales. Adam expands: “Consumers remain willing to pay a premium for licensed products when the brand adds meaningful value – whether through trust, heritage,

elevating it above unbranded or generic alternatives. This is particularly true in lifestyle and gift-driven categories, where licensed items often feel more special and considered.”

James adds: “A licensed or recognisable brand brings confidence for the manufacturer, which in turn aids selection by the retailer and ultimately the consumer. The truth is there are higher costs working with licensors, while the best ones will be able to effortlessly command a higher price point due to consumer confidence.”

Consumers need to see the value in the higher price tag, however. “People are happy to spend a bit more if they believe they’re getting extra value, whether that’s in the design, the features or just the name and reputation of the brand,” Ruby comments. “A well-known brand often comes with expectations of quality and style, so it has to live up to that. If it does, people see it as money well spent.”

When choosing which properties to work with, there are certain factors to consider.

Bryony outlines: “We’re highly selective when it comes to licensing. We look for brands that align with our core values – quality,

sustainability and timeless design. A strong brand following, a recognisable visual identity and clear relevance to our product categories are all essential.

“The best partnerships enhance our range while giving retailers something genuinely distinctive.”

Lucie furthers: “We look for brands with strong visual storytelling, engaged communities and a style that complements our expertise in tableware and home accessories. It’s not just about popularity, it’s about finding a design language that translates to product and has room to grow.

“We also prioritise brands that are passionate about collaborations and have a clear sense of purpose. Whether it’s a heritage label or an emerging lifestyle brand, we’re drawn to those that bring something original to the table and share our commitment to quality and creativity.”

Steve concludes: “Brands have to resonate with my passion for curation and offer a point of difference.”

Inset: Benross ensures its licensed BLACK+DECKER range meets the quality standard expected by consumers of the brand. Below: Swan offers a cleaning range with influencer and TV personality, Lynsey Queen of Clean.

Inset: Elitetins has recently partnered with the Sanderson Design Group.

playful, 60-minute kitchen timer inspired by the iconic Yellow Submarine. Made from durable, easy-to-clean materials with a simple twist mechanism and clear audible ring. Lightweight, compact and eye-catching, it’s a standout addition to any display.

HAUS

T :01782 572910

E:  info@inthehaus.co.uk

W: www.hauswares.co.uk

2: Campus Lunch Products by

Mepal

Built to withstand everyday bumps and tumbles, Mepal’s Campus range includes bento lunchboxes, fruit boxes, and robust drinking bottles specifically designed for young users. Its latest design featuring Peppa Pig launched in May 2025 and celebrates the arrival of a new character in the series. The design is featured across the bento lunchbox, insulated bottle, fruit box, and pop-up drinking bottles. The Campus collection is a finalist in the Licensing Award category at the Excellence in Housewares Awards 2025.

Mepal

E:  j.stalder@mepal.com

W: www.mepal.com/uk

3: PurerHome x Eden Project.

Celebrate the essence of the Mediterranean with the new spring/summer 2025 tableware and kitchen textiles collection from PurerHome x Eden Project. Inspired by the vibrant flora of the Mediterranean Biome in Cornwall, the designs feature hand-drawn illustrations of tomato vines, olive branches, and chilli peppers. This range is a tribute to nature, fostering connections around the table and bringing the beauty of the natural world into the home. Discover a feast for the senses that embodies its mission to inspire positive action for the planet.

Pure Table Top

T 0116 4782928

E:  enquiries@puretabletop.com

W: www.puretabletop.com

4: Eleanor Bowmer Electric Coast Additions

Eleanor Bowmer returns with the Electric Coast Additions – the latest chapter in the bestselling collection. Designed to layer with pieces from the original Electric Coast, these new additions bring fresh energy and even more personality to any kitchen. Each design is hand-painted with Eleanor’s signature charm –made to mix, match and stand out. Whether refreshing a corner or reviving a whole room, the Electric Coast Additions are here to brighten the season and last for many more to come.

Pure Table Top

T 0116 4782928

E:  enquiries@puretabletop.com

W: www.puretabletop.com

5 3

Collection

4 2 6

Jamie Oliver’s popular tableware range, Big Love, has had an update – perfectly timed for the upcoming season. He’s introducing new glassware, table linens and cutlery, as well as additional ceramics to expand the collection. All based on Jamie’s favourite pieces, and ideal for Christmas gifting and family feasting, this season’s Big Love is set to deliver joy in every bite. Thoughtful and practical, Big Love delivers impactful on-shelf appeal and is packaged in recyclable, omni-channel optimised packaging both in-store and online.

Lifetime Brands Europe

T 0121 6046000

E:  saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

6:

Mikasa x V&A Alice in Wonderland Collection

Bring the wonder to life with the Mikasa x V&A Alice in Wonderland tableware range. Showcasing the delightful illustrations by Sir John Tenniel from Lewis Carroll’s timeless tale, these illustrations have been uplifted with pastel colours and the V&A's signature floral across a range of giftable afternoon tea pieces. Sustainably thought through, the range is packaged in gift box packaging that is recyclable and drop ship ready.

Lifetime Brands Europe

T 0121 6046000

E:  saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

TOOL ORDER

The way consumers live and their lifestyle priorities have a direct effect on the product development in the tools and gadgets category, enabling suppliers to innovate and create new cuttingedge ranges to solve changing problems and generally make kitchen life easier.

There’s innovation aplenty in the world of tools and gadgets, often driven by consumer lifestyles, as well as shifts in materials and technology.

PH finds out about the latest creations, as well as what’s driving the evolution of the sector and how it’s faring.

environmental awareness and the desire for smarter solutions.”

Heidi Thomas, head of marketing, UK and Ireland, DK Household Brands, begins: “Innovation in kitchen tools is evolving rapidly, with sustainability, multifunctionality and space efficiency at the forefront.”

Maria Spagnuolo, senior marketing manager, OXO EMEA, agrees: “The kitchen tools and gadgets sector continues to evolve, with innovation driven by changing consumer lifestyles, greater

Lifetime Brands is seeing a desire for the safety of known brands alongside original products. Claire Budgen, commercial and marketing director, explains: “We’re seeing a blend of innovation coupled with a desire for trusted brands. Consumers want products that will stand the test of time, but with updated styling and modern functionality.”

Katie Maxwell, trading director,

Ultimate Products, furthers: “Tools and gadgets are designed to save us time and energy, or deliver improved end results, regardless of the task in hand. For this reason, consumers look to brands they trust when purchasing, as they prioritise reliability and ease of use. Salter’s latest food prep range was designed with this in mind; harnessing its heritage in accuracy and precision, Salter wanted to develop tools that deliver a premium quality food prep experience, turning everyday cooks into well-prepped chefs.

There is a range of factors driving consumer purchases. Richard Joseph, co-founder and ceo, Joseph Joseph, explains: “Today’s customer expects clever, practical design and durability – and they want their tools and gadgets to look stylish too. Value for money still matters, but people are increasingly happy to invest in products that save them time and effort.

“There’s also a growing focus on longevity and sustainability, so we design long-lasting tools that perform brilliantly day after day, helping reduce waste and clutter.”

Phil Elwood, managing director, Whitby & Co, furthers: “Today’s consumers prioritise durability, ease of use and sustainability. They’re looking for products that align with their values and stand the test of time. They like products made from materials that are sustainable and won’t wear easily – recycled

Inset: Upcup is a 4-in-1 adjustable measuring cup that scrapes itself clean for wet, dry and sticky ingredients.

Inset: The Digital Intelli Kitchen Scale from Good Food in partnership with Tower offers hands free operation with voice command function.

materials are favoured, as well as sustainably sourced wood.”

Heidi adds: “One of the most notable shifts in consumer demand is a preference for eco-conscious materials and manufacturing. From recycled aluminium to non-toxic ceramics, sustainability is no longer a nice-to-have, it’s a necessity. Zyliss is rising to the challenge by reducing virgin plastic usage by up to 50% in its utensils, instead using wheat straw.”

However some are seeing a return to virgin plastics. Alex Gransbury, ceo and founder, Dreamfarm, says: “There was a lot of concern over contaminants in recycled plastics recently so the food safety implications of using post-consumer plastics is at the front of people’s minds. Recycled isn’t without risks, so people are turning away and seeking tools made from food-safe virgin plastics.”

Space is at a premium in most kitchens, which impacts product choice. Phil outlines:

“Multifunctionality, space-saving designs and smart integration are leading the way –consumers want tools that do more, take up less space and work seamlessly with modern lifestyles.”

Richard adds: “We’re seeing a real focus on multifunctionality and space-saving design, not just in kitchen gadgets but in cleaning too. Consumers want products that don’t just look good, but tackle everyday tasks more efficiently – whether that’s a three in one duster, washing up tools with interchangeable heads, or compact gadgets that make food prep quick and easy.”

Maria furthers: “With the kitchen now a multipurpose area that often sees homeowners cook, entertain, work and relax in one space, there’s continuing rise in demand for compact, stackable and easy-tostore solutions.”

they get cancelled by online reviews.”

Official reviews are also impactful. Rebecca Hasset, product manager, RKW, outlines: “Consumers value products that have been rigorously tested, like items in the Good Food and Tower collection, all carrying a Tried, Tested and Trusted seal that reflects high standards.

Beyond the product itself, consumers appreciate added value such as exclusive content, reviews and recipes which is offered through memberships like Good Food.”

Aesthetics are important. Claire comments: “Design is front and centre.

Consumers are moving away from purely functional purchases and gravitating toward tools that complement their kitchen aesthetic.

We’re responding to this with a new era of KitchenAid tools and gadgets that have been completely reimagined. The range introduces a new handle design and a palette of iconic colours: charcoal grey, empire red

Inset: The Tweezy from Joseph Joseph is a 2-in-1 Pitter & Huller which removes stones and stems.

Below left: OXO’s new Precision Hand-Held Mandoline is engineered for precision, safety and ease of use.

Inset: The new KitchenAid range retains what consumers love about the brand, but features new colours including empire red, charcoal grey and porcelain white.

and porcelain white. It’s about creating a cohesive, aspirational kitchen environment –something that really resonates in today’s trend-led world.”

Technology is also playing a part. Rebecca says: “We’re seeing consumers are still spending on tools and gadgets that offer innovational benefits on a day-to-day basis, from digital scales with AI voice control, to a mandolin slicer that has an adjustable thickness dial for precise cutting. It is essential we invest in innovation to keep pace with changing consumer lifestyles, cooking habits and expectations.”

The advent of social media influences purchasing. Claire outlines: “We’re seeing the power of social media in shaping buying decisions. Consumers are engaging with food prep content, tutorials and influencer endorsements more than ever and that has made tools and gadgets far more visible.

“In today’s cost of living climate, there’s no doubt that price plays a role too. Our latest KitchenAid tools and gadgets range offers not only a new contemporary design, but at a new keener price

point too, opening up to an aspirational consumer.”

Despite, or perhaps because of, the wider economic pressures though, the overall consensus is that the sector is faring well. Alex expands: “With the cost of living rising again, people are eating out less and cooking at home. When times are good, people buy more, when times get tough, people cook more at home – people will always need to eat, which means the kitchen tools and gadgets is a fairly recession proof sector.”

Maria concludes: “Despite broader retail pressures, the UK kitchen tools and gadgets sector remains resilient and is experiencing steady growth. Post-pandemic cooking habits have stuck, with more consumers

valuing time spent in the kitchen and prepping ahead.

“Products that simplify meal prep and reduce kitchen time are in high demand, such as choppers and mandolins. These types of tools support busy families and professionals seeking fast, healthy solutions.”

Above: The new Salter range includes everything from essential items like peelers to time-saving gadgets like the 2-in-1 Chopper and Chef’s Mandoline Slicer.

Below left: The Vin Bouquet champagne opener from Fimex removes champagne corks with minimum effort and works on all types of champagne and sparkling wine bottles.

Inset: The ZickZack 3 from Zyliss provides a compact chopping experience without sacrificing performance.

1: KitchenAid Tools & Gadgets

Reimagined

This new range carries the KitchenAid spirit of innovation and performance, with a new sleek, contemporary design and a keener priceopening up to an aspirational consumer. It’s the same brand power, with a new look. Reimagined, redesigned and ready to raise the bar in kitchens everywhere, the range is available in three colours to match KitchenAid appliances.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

2: Crushgrind Bergen Mill

Crafted from sustainable oak and powered by a ceramic grinding mechanism, this mill combines timeless design with modern functionality. It’s corrosion-resistant, adjustable, and built to deliver a consistent grind for salt, pepper, or spices. The tactile feel and smooth-turning action make it a pleasure to use, while its refillable body ensures long-term convenience. With no screws and an intuitive design, it’s easy to clean and maintain. A great addition to any kitchen or table, it elevates both flavour and presentation.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

W: www.burton-mccall.com

Products New Tools & Gadgets

3: Precision Hand-Held Mandoline

OXO

E: intl-info@oxo.com W: www.oxouk.com

4: Etched Box Grater with Removable Zester

OXO

E: intl-info@oxo.com W: www.oxouk.com

This compact yet high-performance slicer delivers the precision of a full-size mandoline in a streamlined design. With 1, 2, 3, and 6mm thickness settings and integrated julienne blades, it’s perfect for prepping everything from courgette strips to tomato slices. The intuitive dial enables quick thickness adjustments, while the automatic heightadjusting food holder ensures uniformity and keeps hands safe. An angled handle with nonslip grip and base add extra stability, making it ideal for batch cooking or anyone seeking professional-quality results at home.

The Etched Box Grater with Removable Zester is a versatile essential for any kitchen, featuring coarse and medium grating surfaces, an angled slicing blade, and a removable zester. Etched stainless steel teeth deliver fast, precise results with minimal effort. Designed for comfort and control, it also has a soft, non-slip handle and a sturdy, non-slip foot for added stability. A measurement-marked container catches food as you grate, it comes with a lid for fridge storage, and nests neatly inside the grater.

5: Compact Safety Opener

Kuhn Rikon has added a new compact version to its market leading range of safety can openers. Designed and manufactured as a great value line, no concessions have been made to its quality and this very affordable opener will work just as well as the company’s more sophisticated versions.

Kuhn Rikon

T: 01902 458410

E: sales@kuhnrikon.co.uk

W: www.kuhnrikon.co.uk

6: Fladle – The Fold Flat Scraping Ladle

Fladle’s collapsible head firmly holds its shape during use, then folds completely flat for spacesaving storage. It’s safe to use on non-stick cookware and is heat resistant to 260°C / 500°F. The large capacity head is perfect for serving and features easy-to-read ½ cup and ¼ cup measurements. Its unique handle design keeps Fladle’s head up when put down or hooks to rest it on the edge of a pot, keeping counter tops and benches clean.

Dreamfarm W: www.dreamfarm.com

1: Salter Experts Range

The Salter Experts range takes the effort out of everyday cooking. The range includes everything from essential tools like peelers, a fine grater and garlic press to time-saving gadgets including the 2-in-1 Chopper and Chef’s Mandoline Slicer. From effortless peeling to precise grating, each tool is designed to deliver reliable performance and long-lasting quality, combining durable stainless steel with softtouch handles for a secure, comfortable grip. Dishwasher safe and built to last, the Experts range brings expert-level food prep to all kitchens.

Salter

E: sales@upplc.com W: www.salter.com

2: Upcup – The Scrape Up Measuring Cup

Upcup is a 4-in-1 adjustable measuring cup that scrapes itself clean for wet, dry, and sticky ingredients. Its adjustable base raises to create one cup, ½ cup, 1/3 cup, and ¼ cup. A watertight seal around the adjustable base squeegees it clean as it moves, making it perfect for sticky ingredients. The adjustable base raises all the way to the top to scrape out every last drop and can also be popped out for easy cleaning in the dishwasher. Dreamfarm W: www.dreamfarm.com

3: Zyliss Zick Zick 3 Food Chopper

Speed up any food prep with the new Zyliss Zick Zick 3 Food Chopper. Its rotating stainless steel blade ensures even cuts, while the non-slip base adds control. The built-in food container with measurement markings and removable base for direct chopping on a board make it versatile. Designed for comfort, efficiency and easy clean-up, it’s a must-have kitchen tool.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.zyliss.co.uk

4: Zyliss Easy Spin Salad Spinner

Effortlessly prep crisp, fresh salads with the award-winning Zyliss Easy Spin Salad Spinner. Featuring patented AquaVent technology, it removes 20% more water for perfectly dry greens. With a retractable cord, brake system, and dual-use bowl, it’s designed for speed, style, and sustainability. Available in two sizes and finishes, it’s compact, eco-conscious, and Red Dot Award-winning, making salad prep smarter and more satisfying.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.zyliss.co.uk

5: Cole & Mason Kenton Mill Collection

Celebrate colour and craftsmanship with Cole & Mason’s new Kenton Mill Collection. Featuring six vibrant colours, inspired by herbs and seasoning, and interchangeable salt and pepper knobs, each mill offers flexible use and bold style. The ultrasharp ceramic mechanism ensures precision grinding and is backed by a lifetime guarantee. Compact yet striking, the Kenton Mill Collection blends modern design with everyday practicalityperfect for gifting, cooking, or adding an accent to any kitchen or dining table.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.coleandmason.com

6: Essential Line Turner

Kuhn Rikon’s silicone-edged version of this turner has long been a favourite but following a retailer request the company decided to add a new, simpler version. The turner is ultra-thin and will glide under any food in the frying pan without any damage to coatings.

Kuhn Rikon

T: 01902 458410

E: sales@kuhnrikon.co.uk

W: www.kuhnrikon.co.uk

EXECUTIVE PROFILE

Mohamed Hajat

What was your career history before joining Burton McCall?

After studying business finance, I began my career in the finance department of another distribution-focused company, working as an accountant. However, I quickly realised that a desk-based role wasn’t the right fit for me. This led me to explore various departments, including sourcing, purchasing, logistics and ultimately sales, where I discovered my true passion and long-term career path.

What is your greatest achievement in your career so far?

One of my proudest achievements was being nominated for Salesperson of the Year at an industry awards event, an honour made even more meaningful because the nomination came directly from the retailers we serve. It was validation that I was on the right track and gave me the confidence to continue striving to do the best I can.

Favourite part of your job?

Building relationships. For me, sales is about much more than closing deals, it's about understanding your customers, earning their trust and becoming a dependable partner over time.

Least favourite part of your job?

Having to walk away from an opportunity. It’s never easy, especially when you see potential, but sometimes it’s the right decision for the long-term.

Who is the unsung hero of the company?

Without a doubt, our warehouse manager. He works tirelessly behind the scenes to ensure everything runs smoothly, often going above and beyond to meet the unique expectations of our customers.

What is the biggest change within the housewares industry that you have seen since you have worked in it?

The rise of ecommerce and the influence of social media have significantly transformed

from ‘Peoplepeople’ buy

how housewares are marketed and sold.

Visual merchandising has had to evolve and compelling online content is now essential. Social media drives trends, brand discovery and purchasing decisions, making design and aesthetics more important than ever, even for everyday kitchen and home items.

What’s the best piece of advice you’ve ever been given?

A mentor once told me, ‘people buy from people’. Staying honest, respectful and authentic in your interactions will open doors and build lasting relationships.

Biggest lesson you’ve taken away from the last year?

Burton McCall’s director of sales, Mohamed Hajat, chats all things sales, work life balance and social media.

If you could change one thing about the housewares industry, what would it be and why?

I would accelerate the shift toward sustainable materials. While progress has been made, the industry still relies heavily on single-use plastics, excessive packaging and short lifespan products. With consumers becoming more eco-conscious, we have a responsibility and an opportunity, to lead by example. Prioritising durability and recyclability can reduce waste, strengthen brand loyalty and future-proof product ranges.

If you didn’t work in the housewares industry, what industry would you work in and why?

The importance of disconnecting from work to recharge. Taking time for your health and wellbeing is essential to avoid burnout and maintain long-term productivity and balance.

Honestly, I would likely have opened my own establishment to pursue my passion for food. It’s an area that has always inspired me and I find great joy in the creativity and community it fosters.

Below: Burton McCall has recently partnered with Dreamfarm to distribute its products in the UK and Ireland.

1: Chef It Mixing Bowls with Anti-Splash Lid

Designed for versatility and convenience, the Chef It mixing bowls feature an innovative antisplash lid to keep contents contained during mixing. A removable small bowl within the lid ensures a secure seal – ideal for storing mixtures in the fridge or holding ingredients and utensils during preparation. Crafted from high-quality, microwave-safe material, the bowls withstand temperatures up to 110°C. Also available without the lid. Proudly produced in Europe, it has been shortlisted for the Innovation Award at the Excellence in Housewares Awards 2025.

Mepal

E: j.stalder@mepal.com

W: www.mepal.com/uk

2: Introducing The Oceanic Range

A complete solution for floor care featuring a mop, a comb-edged dustpan, a soft-grip broom and a flexible rubber-edged squeegee. Each product is lightweight yet sturdy, making them easy to manoeuvre and store. The tonal oceanic blues provide a clean, cohesive look across the range and the mops can be ordered in a branded PDQ display for great retail presence. Visit Casa & Casa at the INDX Show in September to see the full range.

Casa & Casa

T: 0131 5640400

E: info@casaandcasa.com

W: www.casaandcasa.com

3: The Sandstorm Range

Bring a touch of luxury to any bathroom with these Sandstorm accessories. Featuring soft metallic tones and warm gold details, this coordinated set includes a tumbler, soap dispenser, soap dish and toilet brush holderdesigned to elevate everyday spaces with a refined, luxurious feel. Visit Blue Canyon at the INDX Show in September to see the full range. Blue Canyon

T: 0131 5640300

E: info@bluecanyon.co.uk

W: www.bluecanyon.co.uk

4: DEMEYERE Black 5

Stainless Steel Cookware

Made in Belgium, built for the barbecueelevate outdoor cooking with the new Black 5 stainless steel cookware series from DEMEYERE. The black ceramic outer coating protects the stainless steel and aluminium fivelayer body from an open flame up to 400°C, while the 18/10 stainless steel interior cooking surface is hygienic, scratch-resistant and easy to clean. And it's not just for the barbecue, DEMEYERE Black 5 can be used on any hob, including induction, and in the oven.

ZWILLING

T: 0330 363005

W: www.zwilling.com/uk

2 4 5 6

E: customerservice@zwilling.co.uk

5: ZWILLING Simplify

Stainless Steel Frying Pans

These frying pans have an 18/10 stainless steel cooking surface for frying and searing, a wide, stay-cool, soft-touch handle that doubles as a utensil-rest and they come in three size choices – 20cm, 24cm and 28cm diameters. They are compatible for induction hobs, oven-safe to 180°C and can be cleaned in the dishwasher. These new Simplify pans can be matched up with the five-piece cookware set, or complement with the Ceraforce ceramic nonstick coated version for the ultimate cookware for the kitchen.

ZWILLING T: 0330 363005

E: customerservice@zwilling.co.uk

W: www.zwilling.com/uk

6: Farberware Build-a-Board

Far more than just a serving board, Farberware Build-a-Board is fully customisable and portable, featuring secure push-lock lids to keep contents fresh and in place, making them ideal for parties, BBQs, and on-the-go entertaining. They’re reversible too, doubling as a food prep surface for everyday chopping and slicing. With endless serving possibilities, from charcuterie and antipasti to breakfast platters and sweet treats, they offer both function and fun. BPA-free, fridge-safe, and dishwasher-safe, Build-a-Board is designed with real-life convenience in mind.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

1: STAUB Sorbet Rose Cast Iron Cookware

The iconic cast iron cookware is now available in a current interior trend colour - Sorbet Rose. A pastel pink inspired by blossoms and sugarcoated candies, Sorbet Rose brings a summer feel to any kitchen. Made in France, STAUB cast iron cookware can be used on any hob type, including induction, is oven-safe to 240°C and its matte black enamel interior cooking surface helps to develop flavour, whether using it for roasting, braising, baking or simmering.

ZWILLING

T: 0330 363005

E: customerservice@zwilling.co.uk

W: www.zwilling.com/uk

2: ZWILLING Spectrum Knives

The new German-made ZWILLING Spectrum knives offer balance, sharpness and performance - the ideal attributes of outstanding sharpness and timeless elegance. The range is made from sustainable materials and offers modern performance and exceptional design resulting in professional handling. The black micarta handle, featuring a precision-welded metal end cap and curved bolster, provides a secure grip for precise and effortless cutting. Crafted from steel with a reduced CO2 footprint and other carefully selected materials, ZWILLING Spectrum not only delivers in the kitchen, it's the environmentally-conscious option too.

ZWILLING

T: 0330 363005

E: customerservice@zwilling.co.uk

W: www.zwilling.com/uk

Coffee Collection

AdHoc’s Impact Coffee Collection redefines home coffee brewing with minimalist elegance and precision. Featuring sleek French presses and pour-over brewers crafted from heat-resistant borosilicate glass and stainless steel, each piece delivers rich aroma and full-flavour extraction. The fine stainless steel filters and ergonomic design ensure effortless brewing and maximum taste. Designed for discerning coffee lovers, the Impact range combines award-winning aesthetics with everyday functionality - perfect for elevating any daily coffee ritual.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.uk.adhoc.com

4: BALLARINI Salina Ceraforce

Titanium Non-stick Pans

surfaces with modern finishes for a look that’s both contemporary and functional. Available in blue, green, grey and coral, it’s the perfect way to add colour and coordination to everyday routines. Visit Blue Canyon at the INDX Show in September to see the full range.

Blue Canyon

T: 0131 5640300

E: info@bluecanyon.co.uk W: www.bluecanyon.co.uk

Made without PFAS, the advanced Ceraforce non-stick double-layer ceramic coating offers frictionless frying, a robust titanium layer for extra longevity and easy cleaning. It’s a ceramic coating without compromise. A quick wipe with kitchen paper is all it takes to clean, so no soaking, or scrubbing is needed. The Ceraforce Titanium non-stick surface is five times more durable than its previous ceramic coating, based on internal non-stick test protocol for BALLARINI non-stick coatings, so users know they’ll get a pan with lasting performance.

ZWILLING

T: 0330 363005

E: customerservice@zwilling.co.uk

W: www.zwilling.com/uk

6: Oceanic Dustpan, Brush & Bucket Set

A coordinated trio designed for everyday spills and splashes. The dustpan and brush feature a comb edge for cleaner bristles, while the bucket includes a built-in wringer for efficient mopping. Built for durability and everyday ease, this set is part of the wider Oceanic Range - featuring microfibre dusters, scrubbing brushes and bottle brushes to keep every corner of the home spotless. Visit Casa & Casa at the INDX Show in September to see the full range.

Casa & Casa

T: 0131 5640400

E: info@casaandcasa.com

W: www.casaandcasa.com

1: The Snowman and James, Pre-Flight Glass Worktop Protector

The Snowman and James Pre-Flight glass worktop protector, made in the UK by Tuftop. Inspired by the Raymond Briggs classic story The Snowman, the glass worktop protector features the classic snow scene of the key characters preparing to take flight. Worktop protectors are a kitchen essential and add fun and decoration to a seasonal kitchen. Use to rest hot pans, chop fruit and vegetables, prepare dough and pastry, for serving festive canapes or treats, or as a table centrepiece.

Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddngtons.co.uk

2:

Tuftop Christmas Glass Worktop Protectors

In addition to Tuftop’s ever evolving range of Christmas glass worktop protectors is the seasonal mulled wine recipe and 12 days of Christmas boards, featuring festive illustrations and a sumptuous, mulled wine recipe. Made from clear toughened glass, odour and stain resistant, easy to clean and heat resistant to 250°C. Made in the UK at Tuftop’s Hungerford factory.

Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddngtons.co.uk

Products New

Vinegar Pitcher

Refined and functional, this pourer brings elegance to everyday cooking. The drip-free spout eliminates mess, while the adjustable flow lets users control every drop - whether drizzling over salads, or adding depth to a simmering pan. Crafted from durable glass and topped with a stylish lid, it blends Scandinavian design with practical performance. It’s a balance of form and function for the modern kitchen.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

W: www.burton-mccall.com

1: Let Off Some Steam with Brabantia

All of Brabantia’s ironing boards and covers are switching to 100% Fairtrade cotton. The same board, same price, fairer future. It offers solutions for everyone – from its smaller Size A boards for infrequent ironers, to its XL Size D boards fit for ironing larger garments and bedsheets. All boards feature transport and child locks and have four legged stable and sturdy frames for wobble-free ironing. Brabantia

E: Sales.uk@brabantia.com W: www.brabantia.com/uk

2: Make & Take with Brabantia

Back to school, university, and back to routine with Brabantia. It’s Make & Take range allows users to prep healthy lunches and snacks and take them wherever they go. Fully leakproof and ergonomically designed, it has slimline lunchboxes, bento boxes, salad bowls with compartments for crunchy ingredients and dressings, and even cups and bottles to keep drinks hot or cold.

Brabantia

E: Sales.uk@brabantia.com

W: www.brabantia.com/uk

3: Beldray Deep Clean

Removing dust, dirt and grime from hard-toclean crevices and tight spaces can be a timeconsuming task. Beldray’s Deep Clean Range has been extended with new tools designed to simplify these tasks, including a 3-in-1 Track Brush to lift grime from door tracks and washing machine seals, and a 2-in-1 Worktop Dustpan Set with integrated squeegee edge, ideal for keyboards, worktops and smaller surface areas. Designed to offer practical, space-saving solutions, the range reflects continued demand for innovative, problemsolving cleaning tools.

Beldray E: sales@upplc.com

W: www.beldray.com

3

4: Beldray Antibac Clip to Grip Mops

With a fast and hygienic push-handle mechanism, the Beldray Clip to Grip Mop range includes three mop types, each featuring a quick and easy grip-and-release system that removes the need to handle dirty cloths. Using clip-to-grip technology, cloths can be secured by pressing the mop head directly onto the floor and released with a simple push. Available in three formats – Mini, All Surfaces and All Floors – this problem-solving range showcases how clever design can streamline everyday cleaning tasks.

Beldray E: sales@upplc.com

W: www.beldray.com

4

6

5: Cascade Collection

The Cascade Collection from Daewoo combines modern aesthetics with a unique cascade inspired design. Featuring sleek lines and cutting-edge design, the collection of kettles and toasters comes in five stylish colours: taupe, navy, sage green, ruby and black which add a contemporary pop of colour to brighten any kitchen.

ESG T: 0161 8317879

E: customerservices@esgltd.com W: www.esgltd.com/

6: Samurai Powerblend Pro Blender

The Daewoo 1200W 1.85L Samurai Powerblend Pro Blender is a powerful all-round performer to create everything from delicious smoothies to homemade dips. Big enough for families or batch prep, it comes with an easy pour spout to serve without removing the lid and two one-touch programmes to take the guess work out of blending.

ESG T: 0161 8317879

E: customerservices@esgltd.com

W: www.esgltd.com/