INSIDE SPICEJET
UNLEASHING
A NEW AVATAR
SpiceJet is different. It’s now Red. Hot. Spicy. The new tagline is proof enough of the exciting phase SpiceJet has glided into. Know more about those associated with this bold campaign. 130
THE JOURNEY SO FAR My decade-long association with SpiceJet has been a rich experience, full of joyous and challenging days. This airline gave me the strength to push through every kind of situation. My armor has strengthened and can handle the dynamic environment of the Indian aviation industry. The various roles I handled have given me a better insight into challenges faced by each department. This helps me to deliver the best in terms of services & experiences to passengers. SPECIAL MEMORIES SpiceJet is a world of opportunities. The family here always stands by each other. We’ve grown from an LCC to a modernised and stylish airline over the decade. Every bit of the hard work that has gone behind it, has formed many memories that will be cherished forever. THE NEW BRAND CAMPAIGN Over the years, the airline industry has been too reluctant in changing their work style and how they let passengers perceive them. We’ve gone a step ahead this time, appreciating the beauty of women. Having our own crew be a part of the bold campaign, has given us, and our front liners, a great opportunity to be part of a youthful and trendy look. Our effort is to break conventional style and introduce in India, a new flying experience all together.
SAPNA KUMAR, Business Transformation Group
July 2015 | www.spiceroutemag.com
THE FEELING It is a great feeling to be a part of such an amazing campaign. It was challenging as the concept of ‘Red. Hot. Spicy.’ is quite unique. However, it brought the best out of me. The new look of the airline reveals the hotness, redness and spiciness, just as the rest of the crew members. Our airline is unique in its own way and so are we. We believe in providing a ‘WOW’ experience to our customers, rather than being mechanical. SpiceJet always comes up with colourful ideas and we as crew, add a little bit of spice into it to make it more delightful for the passengers. SPECIAL MEMORIES I joined SpiceJet in 2010. Who can forget the day when the airline created history in Indian skies by performing the famous ‘holi dance’, and I am very grateful to be a part of it. SpiceJet is the first airline in India to have images of its crew painted on the body of the iconic Red Chilli aircraft, and I am proud to be a part of this too. There are many memories linked with SpiceJet, and many more are yet to come. WALKING ON THE RAMP Being on the ramp has always been my dream. I am not only having a good career with SpiceJet, but also fulfilling my passion. So there is nothing more that I can ask for. All I want to do is deliver my best.
ROSHIKA CHETTRI, Cabin Crew, Kolkata Base