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Sweden’s tastiest burgers MAX was founded in 1968. Our vision is to be the best burger chain in the world. Our mission is to make the world a little better, both by serving the best tasting burgers and by doing good in society and for the world. We believe being the first to offer climate positive burgers is a good step in the right direction.

MOST PREFERRED BURGER IN SWEDEN 53 % 13 % 10 %

MAX IS FAMILY OWNED

SHORT FACTS, 2018

The founder, Curt Bergfors, is Founder, Owner & Working Chairman, and the family still owns 100 percent of the company. Richard Bergfors is the company’s President and Christoffer Bergfors is the Vice President.

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Most profitable restaurant chain in Sweden.

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Turnover of 240 million Euro 2017.

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Doubling of turnover every 4th year the last 18 years.

FRANCHISE PARTNER MAX is special – and so is our approach to franchising. We want to create the same feeling among our franchise partners as that we have created among our employees – you are to be a member of the MAX family.

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130 restaurants worldwide. 117 in Sweden. The rest are in Norway, Denmark, Poland, Egypt and UAE.

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5 400 employees.

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Most satisfied customers in the business, fourteen years in a row.

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Most preferred burgers in Sweden.

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Top taste in test after test.

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Europe’s oldest still existing burger chain.

Family owned.

Wikströms, Uppsala Trycksak. Licens 3041 0051

THE CAPACENT SURVEY, 2017

MAX Climat-positive burgers  

The world´s first climate-positive burgers

MAX Climat-positive burgers  

The world´s first climate-positive burgers