DIGITAL MARKETING Strategy
Our Approach
Let’s face it! Today’s real estate buyers are tech savvy and well-informed! In today’s real estate world almost all of the people looking to buy real estate go online to search for properties. A strong digital presence is crucial in today’s market. Taking that into account, we offer a comprehensive strategy to place your property center stage on all of today’s top real estate industry sites as well as social media!
Maxfield’s comprehensive marketing plan centers around a robust online presence. Our website, social network and digital advertisements continuously enhance the company's digital footprint! Cutting edge website optimized for mobile devices and customizable search criteria Active Social Media accounts with high engagement Digital publications with high traffic
Website Design & User Experience
Maxfield Real Estate has teamed up with Union Street Media to create a website that blows away the competition. Our beautiful and cutting edge site was built with customizable IDX, and driven by advanced technical SEO for real estate that ensures users can easily find our site when it matters most.
Website Elements 01. SEO 02. Targeted Ad Campaigns 03. Embedded IDX Map 04. Customized Search Tools 05. Design & Usability Enhanced Search Engine Optimization To Promote Our Ranking In Search Queries Curated Google Ad Words & META Ad Campaigns to Maximize Our Reach Multiple Category Options Specific To The Lakes Region Cutting Edge Website Optimized for Mobile Devices Search The MLS Directly From Our Beautifully Designed Site
Social Media Marketing (SMM)
Social Media is an integral aspect of effective marketing. The primary goal of using social networks in our digital marketing strategy is to create brand identity and awareness. Maxfield caters its platform use based off targeted audiences. Capitalizing on consistency and a well curated feed. We are constantly expanding the company's digital footprint with our increased presence though organic and paid methods
Social Media Platforms FACEBOOK YOUTUBE INSTAGRAM www.facebook.com/MaxfieldRealEstate www.youtube.com/MaxfieldRealEstate MaxfieldRealEstate603 IslandRealEstate603
Examples of Content
Digital Magazines & Advertisements
Digital publications provide global distributed across the web, expanding the potential audience. They can include interactive content and additional information, something that is limited with printed advertisements and magazines. Additionally the convenience for consumer increases with its accessibility.
PRINT MARKETING
Strategy
In addition to Digital Marketing, Maxfield Real Estate maintains a significant print campaign. Advertisements are positioned to be seen, heard, or engaged with offline. Homes & Land The Laker Salmon Press Media Publications Distinctive Homes Magazine The Wall Street Journal Laconia Daily Sun HAVEN Maxfield Real Estate Ads can be found